206 Vp Of Marketing jobs in Ohio
VP, Digital Marketing
Posted 10 days ago
Job Viewed
Job Description
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-
VP, Venmo Marketing Leader
Posted 2 days ago
Job Viewed
Job Description
**Role Summary/Purpose:**
The Venmo Marketing Leader will be responsible for innovating unique experiences within the Venmo App as well as driving profitable growth for the partnership. The successful leader will establish a strong and productive partnership with PayPal and Venmo to achieve the Venmo co-brand portfolio goals. The Marketing Leader will develop, execute, and manage the marketing plan from acquiring new accounts through lifecycle, while successfully gaining alignment with PayPal and Venmo.
**_Our Way of Working_**
**_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._**
**Essential Responsibilities** **:**
+ Launch the Venmo Co-brand product, serve as Marketing core team leader for the build
+ Provide overall marketing leadership for the Venmo co-brand portfolio
+ Build and maintain a strong, trusting, and productive partnership with PayPal and Venmo
+ Willingness to challenge the status quo and influence PayPal and Venmo to change direction when needed
+ Deliver creative and innovative solutions that fit with Venmo's brand, while achieving the program's growth goals
+ Ability to identify, prioritize, and gain alignment around marketing and product strategies
+ Work with Product Owners and UX designers across PayPal, Venmo and Synchrony on solution development and user testing and representing the customer experience
+ Actively participate in product requirements and product validations, and serve as the key connection between our internal and external product development teams and our customers/partners
+ Establish key relationships with the selected network (MC/Visa) and the internal SYF networks team to maximize partnership assets across the co-brand products
+ Effective internal partnership across functions at all levels of the organization
+ Ability to optimize marketing strategies around profitability goals, including understanding of how top-line drivers flow through the P&L
+ Monitor and accurately forecast growth drivers
+ Manage program spend within contractual obligations of the Venmo marketing fund
+ Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance customer experience
+ Perform other duties and/or special projects as assigned
**Qualifications/Requirements** **:**
+ Bachelor's degree or, in lieu of a degree, a high school diploma or GED and 11+ years of marketing within the financial credit card industry.
+ 7+ years of digital marketing within the credit card or financial service industry to include:
+ People management experience.
+ Strong understanding of credit and payments.
+ Willingness to travel ~ 20%
**Desired Characteristics** **:**
+ Strong leadership capability and presence
+ Exceptional relationship building and client leadership abilities
+ Strong analytical skills
+ Excellent oral and written communication skills
+ Ability to work cross-functionally and in a small team environment
**Grade/Level: 14**
The salary range for this position is **150,000.00 - 250,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
**Eligibility Requirements:**
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**Our Commitment:**
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
**Reasonable Accommodation Notice:**
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
**Job Family Group:**
Marketing
VP, Venmo Marketing Leader
Posted 2 days ago
Job Viewed
Job Description
**Role Summary/Purpose:**
The Venmo Marketing Leader will be responsible for innovating unique experiences within the Venmo App as well as driving profitable growth for the partnership. The successful leader will establish a strong and productive partnership with PayPal and Venmo to achieve the Venmo co-brand portfolio goals. The Marketing Leader will develop, execute, and manage the marketing plan from acquiring new accounts through lifecycle, while successfully gaining alignment with PayPal and Venmo.
**_Our Way of Working_**
**_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._**
**Essential Responsibilities** **:**
+ Launch the Venmo Co-brand product, serve as Marketing core team leader for the build
+ Provide overall marketing leadership for the Venmo co-brand portfolio
+ Build and maintain a strong, trusting, and productive partnership with PayPal and Venmo
+ Willingness to challenge the status quo and influence PayPal and Venmo to change direction when needed
+ Deliver creative and innovative solutions that fit with Venmo's brand, while achieving the program's growth goals
+ Ability to identify, prioritize, and gain alignment around marketing and product strategies
+ Work with Product Owners and UX designers across PayPal, Venmo and Synchrony on solution development and user testing and representing the customer experience
+ Actively participate in product requirements and product validations, and serve as the key connection between our internal and external product development teams and our customers/partners
+ Establish key relationships with the selected network (MC/Visa) and the internal SYF networks team to maximize partnership assets across the co-brand products
+ Effective internal partnership across functions at all levels of the organization
+ Ability to optimize marketing strategies around profitability goals, including understanding of how top-line drivers flow through the P&L
+ Monitor and accurately forecast growth drivers
+ Manage program spend within contractual obligations of the Venmo marketing fund
+ Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance customer experience
+ Perform other duties and/or special projects as assigned
**Qualifications/Requirements** **:**
+ Bachelor's degree or, in lieu of a degree, a high school diploma or GED and 11+ years of marketing within the financial credit card industry.
+ 7+ years of digital marketing within the credit card or financial service industry to include:
+ People management experience.
+ Strong understanding of credit and payments.
+ Willingness to travel ~ 20%
**Desired Characteristics** **:**
+ Strong leadership capability and presence
+ Exceptional relationship building and client leadership abilities
+ Strong analytical skills
+ Excellent oral and written communication skills
+ Ability to work cross-functionally and in a small team environment
**Grade/Level: 14**
The salary range for this position is **150,000.00 - 250,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
**Eligibility Requirements:**
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**Our Commitment:**
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
**Reasonable Accommodation Notice:**
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
**Job Family Group:**
Marketing
Marketing Strategy Lead-Vice President-Marketing Acquisition
Posted 1 day ago
Job Viewed
Job Description
As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.
Job responsibilities:
- Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
- Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
- Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
- Collaborate with field and sales teams to identify and leverage growth opportunities.
- Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
- Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
- Present strategic and performance updates to senior leadership and cross-functional stakeholders.
- Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.
Required Qualifications, capabilities, and skills:
- 7+ years of marketing experience.
- Extensive experience in performance marketing across both traditional and digital channels.
- Proven expertise in managing marketing budgets, forecasts, and expected returns.
- Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
- Strong collaborator and team player, recognized for leading through effective partnership.
- Data-driven and analytical, yet also a creative problem-solver.
- Focused on driving quantifiable business results through marketing efforts.
- Detail-oriented with a proven ability to take initiative and manage complex tasks.
- Excels at handling multiple initiatives simultaneously within tight deadlines.
- Excellent written and verbal presentation skills.
- Highly proficient in Microsoft Excel and PowerPoint.
Preferred Qualifications, capabilities and skills:
- Experience in the financial services industry, with expertise in the affluent segment, is a plus.
- Adaptable to continuously changing priorities.
- Able to understand the big picture and consider impacts beyond their specific initiatives.
- Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
VP, Ashley Furniture Marketing Leader
Posted 1 day ago
Job Viewed
Job Description
**Role Summary/Purpose:**
Lead the marketing organization for the Ashley Furniture credit portfolio, including corporate and all licensee stores. The Ashley Furniture portfolio is one of the largest in Synchrony.
Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. Work collaboratively with both the sales team and partner organizations to drive new card accounts and incremental card usage. As portfolio marketing leader, this role with have responsibility for developing and leading a team of direct reports.
**_Our Way of Working_**
**_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._**
**Essential Responsibilities:**
+ Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
+ Lead and develop team of client marketing professionals.
+ Establish and develop key relationships at senior levels of partner organization.
+ Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
+ Optimize contractual marketing spend and pursue additional funds to meet growth goals.
+ Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
+ Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
+ Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
+ Monitor & manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony planning cycle.
+ Perform other duties and/or special projects as assigned
**Qualifications/Requirements:**
+ Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
+ A minimum of 8 years of marketing experience to include:
+ 5 years of managerial responsibility for both organizations and other professionals
+ 5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
+ 2 years of experience with digital channels - online and mobile
+ Ability to travel as needed; ~ 30%
**Desired Characteristics:**
+ Advanced degree (MS, MBA).
+ Marketing experience in the credit card or financial services industries.
+ Collaborative style and approach with comfort working in a matrixed, decentralized structure.
+ Outstanding communications, relationship building, influencing and collaboration skills.
+ Strategic thinking with ability to develop and implement actionable plans to drive business results.
+ Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
+ Direct marketing experience with both acquisition and loyalty/lifecycle channels.
+ Proven ability to partner and communicate effectively with all levels of the organization.
+ Demonstrated project management skills.
+ Experience managing customer loyalty programs
**Grade/Level: 14**
The salary range for this position is **150,000.00 - 250,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
**Eligibility Requirements:**
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**Our Commitment:**
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
**Reasonable Accommodation Notice:**
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
**Job Family Group:**
Marketing
VP, Ashley Furniture Marketing Leader
Posted 1 day ago
Job Viewed
Job Description
**Role Summary/Purpose:**
Lead the marketing organization for the Ashley Furniture credit portfolio, including corporate and all licensee stores. The Ashley Furniture portfolio is one of the largest in Synchrony.
Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. Work collaboratively with both the sales team and partner organizations to drive new card accounts and incremental card usage. As portfolio marketing leader, this role with have responsibility for developing and leading a team of direct reports.
**_Our Way of Working_**
**_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._**
**Essential Responsibilities:**
+ Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
+ Lead and develop team of client marketing professionals.
+ Establish and develop key relationships at senior levels of partner organization.
+ Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
+ Optimize contractual marketing spend and pursue additional funds to meet growth goals.
+ Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
+ Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
+ Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
+ Monitor & manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony planning cycle.
+ Perform other duties and/or special projects as assigned
**Qualifications/Requirements:**
+ Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
+ A minimum of 8 years of marketing experience to include:
+ 5 years of managerial responsibility for both organizations and other professionals
+ 5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
+ 2 years of experience with digital channels - online and mobile
+ Ability to travel as needed; ~ 30%
**Desired Characteristics:**
+ Advanced degree (MS, MBA).
+ Marketing experience in the credit card or financial services industries.
+ Collaborative style and approach with comfort working in a matrixed, decentralized structure.
+ Outstanding communications, relationship building, influencing and collaboration skills.
+ Strategic thinking with ability to develop and implement actionable plans to drive business results.
+ Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
+ Direct marketing experience with both acquisition and loyalty/lifecycle channels.
+ Proven ability to partner and communicate effectively with all levels of the organization.
+ Demonstrated project management skills.
+ Experience managing customer loyalty programs
**Grade/Level: 14**
The salary range for this position is **150,000.00 - 250,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
**Eligibility Requirements:**
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**Our Commitment:**
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
**Reasonable Accommodation Notice:**
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
**Job Family Group:**
Marketing
Vice President Marketing
Posted 2 days ago
Job Viewed
Job Description
You'll lead all facets of marketing - digital strategy, brand management, integrated campaigns, product launches, and customer engagement programs -with a focus on turning business objectives into bold, market-winning actions.
Professional Tools is a global leader with a commitment to innovation, performance, and quality. Our solutions empower the skilled trade's workforce to solve the industry's toughest challenges. Now we need a marketing visionary to amplify our brands and strengthen our position as innovation leaders.
**IN THIS ROLE, YOUR RESPONSIBILITIES WILL BE:**
**Strategic Leadership**
+ Define and lead the end-to-end outbound marketing strategy for RIDGID, Greenlee, and Klauke, ensuring alignment with overall business goals
+ Champion a customer-centric approach across the organization, bringing marketing insights to the forefront of strategic decisions
+ Lead, mentor, and develop a high-performing, cross-functional marketing team of digital, brand, and integrated marketing specialists
+ Full global marketing budget ownership, ensuring strategic allocation of resources across digital, brand, media, and engagement initiatives to improve ROI
**Integrated Marketing & Commercialization**
+ Own the development and execution of integrated marketing plans that drive awareness, engagement, and conversion across channels
+ Lead all product commercialization efforts, from strategic launch planning to multi-channel campaign delivery
+ Partner with product management and sales teams to ensure effective positioning and messaging that resonates with our professional audience
+ Lead paid media, PR, brand campaigns, and customer engagement programs-including trade shows and industry events.
+ Serve as a steward of internal communications, driving pride in our brands by ensuring employees are informed, inspired, and aligned around new product launches, trade show initiatives, and brand achievements
+ Own and evolve the intranet as a central hub that builds connections, celebrates success, and drives pride in our company
**Digital Marketing & MarTech Innovation**
+ Drive the evolution of our digital ecosystem from website UX and e-commerce optimization to email automation, analytics, and SEO
+ Lead vendor and technology partner management, contract negotiations, and digital platform strategy
+ Build digital journeys that drive conversion by leading all aspects of the customer experience strategy, roadmap development, and performance analytics
+ Develop and maintain robust dashboards to show KPIs around demand generation, conversion, brand equity, and customer satisfaction
+ Leverage data and analytics to continuously optimize digital content, tools, and campaigns, ensuring measurable impact
**WHO YOU ARE:**
You bring both vision and execution-able to set strategy and deliver results. You excel in fast paced, collaborative environments, adapting quickly to changing business needs. You build brands with clarity and consistency, creating a unified experience across every customer interaction. You are digitally fluent, data-informed, and always focused on the customer.
**YOUR TEAM & REPORTING STRUCTURE:**
+ Reports to the **Group President, Safety & Productivity**
+ Directly guides the **Digital Marketing** and **Commercialization & Engagement** teams
**FOR THIS ROLE, YOU WILL NEED:**
+ **MBA** or equivalent experience, with a concentration in Marketing, Analytics, or Business Strategy preferred
+ 12 years+ of experience, inclusive of **7+ years in senior leadership** roles with a track record of building and scaling modern marketing organizations
+ Ability to **translate strategy into action** , lead cross-functional teams, and deliver high-impact results
+ Deep understanding of **digital marketing platforms** , analytics, e-commerce ecosystems, and integrated campaign planning
+ Exceptional **interpersonal and communication skills** , capable of influencing across executive leadership and operational teams
+ Experience with trade-focused brands or products in industrial or manufacturing markets is a strong advantage.
**WHY JOIN US?**
At Professional Tools, you're not just joining a team-you're shaping what's next. This is your opportunity to lead at scale, elevate iconic brands, and make a lasting impact on the industries that keep the world moving. Bring your ideas, your customer focus, and your digital expertise. Together, we'll build the future.
**Our Culture & Commitment to You:**
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
#LI-JS3
**WHY EMERSON**
**Our Commitment to Our People**
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
**Work Authorization**
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
**Equal Opportunity Employer**
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
**Accessibility Assistance or Accommodation**
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: .
**ABOUT EMERSON**
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
**No calls or agencies please.**
**Requisition ID** :
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Be The First To Know
About the latest Vp of marketing Jobs in Ohio !
Growth Marketing Executive
Posted 8 days ago
Job Viewed
Job Description
Growth Marketing Executive
About the Company
Esteemed organization helping individuals start & run businesses
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2015
Employees
Funding
$200+ million
Categories
- Information Technology & Services
- Administrative Consulting
- Consulting
- Professional
- Services
- Agency
- Technology
- Business Development
- Business Information Systems
- Internet
Specialties
- internet
- data
- machine learning
- technology platform
- business services
- legal
- mobile
- business formation
- accounting
- ai
- fintech
About the Role
Join our dynamic team as a Growth Marketing Executive, where you will play a pivotal role in our brand management and growth marketing initiatives. We are looking for a strategic leader who excels in customer acquisition and optimizing return on ad spend. This is an exciting opportunity for someone with a proven background in full-funnel growth and a passion for innovative strategies.
In this role, you will be responsible for developing and executing our growth strategy, overseeing the customer acquisition journey, and leading a high-performing team to deliver consistent results. You will collaborate closely with cross-functional teams to align marketing efforts with business objectives and ensure financial accountability in meeting performance goals.
The ideal candidate will have at least 15 years of experience in growth marketing or related areas, with a minimum of 8 years in management, demonstrating a track record of exceeding growth and efficiency targets across multiple channels. If you are a research-driven analytics enthusiast who thrives in a collaborative environment, we want to hear from you!
A Bachelor's degree in marketing, business, or a related field is required, and an MBA is preferred. This position reports to the Chief Marketing Officer.
Travel Percent
Less than 10%
Functions
- Marketing
Product Manager, Vice President - Marketing Campaign Workflow
Posted 4 days ago
Job Viewed
Job Description
You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients. As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
Job Responsibilities:
- Develops a product strategy and product vision that delivers value to customers
- Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
- Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
- Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
- Create requirements from high level business drilled down to technical execution plan in partnering with impacted stakeholders
- Worked with enterprise level applications from Proof of Concept to maintenance of mature environments
- Drive discovery for new lines of business, capturing key requirements and writing user stories for the development teams
- Be a center for knowledge - have a deep curiosity about marketing operations and able to communicate what has been learned to other team members
Required Qualifications, Capabilities, and Skills:
- 5+ years of experience or equivalent expertise in product management or a relevant domain area
- Advanced knowledge of the product development life cycle, design, and data analytics
- Ability to absorb, process, and formulate large amounts of complex technical subject matter and translate them into written requirements around business problems or impacts to solve
- Tangible and direct experience in formulating and communicating a clear product strategy in both written and verbal form
- Ability to navigate a large web of partners to efficiently gain necessary input to derive a proper product plan and delivery execution
- Leading team of technical partners by clearly defining prioritization, defining requirements and sharing roadmap updates for continuous alignment
Preferred Qualifications, Capabilities, and Skills:
- Demonstrated prior experience working in a highly matrixed, complex organization
- Prior experience in bank retail/branch arenas, tools, or related areas
- Deep experience in product strategy and communication
- Technical Modernization experience cloud experience. Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
- Martech experience
- Experience with Camunda BPMN; Pega; Adobe Workfront; Atlassian suite
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans.
Product Manager, Vice President - Marketing Campaign Workflow
Posted 10 days ago
Job Viewed
Job Description
As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
**Job responsibilities**
+ Develops a product strategy and product vision that delivers value to customers
+ Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
+ Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
+ Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
+ Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
+ Create requirements from high level business drilled down to technical execution plan in partnering with impacted stakeholders
+ Worked with enterprise level applications from Proof of Concept to maintenance of mature environments
+ Drive discovery for new lines of business, capturing key requirements and writing user stories for the development teams
+ Be a center for knowledge - have a deep curiosity about marketing operations and able to communicate what has been learned to other team members
**Required qualifications, capabilities, and skills**
+ 5+ years of experience or equivalent expertise in product management or a relevant domain area
+ Advanced knowledge of the product development life cycle, design, and data analytics
+ Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
+ Ability to absorb, process, and formulate large amounts of complex technical subject matter and translate them into written requirements around business problems or impacts to solve
+ Tangible and direct experience in formulating and communicating a clear product strategy in both written and verbal form
+ Ability to navigate a large web of partners to efficiently gain necessary input to derive a proper product plan and delivery execution
+ Leading team of technical partners by clearly defining prioritization, defining requirements and sharing roadmap updates for continuous alignment
**Preferred qualifications, capabilities, and skills**
+ Demonstrated prior experience working in a highly matrixed, complex organization
+ Prior experience in bank retail/branch arenas, tools, or related areas
+ Deep experience in product strategy and communication
+ Technical Modernization experience cloud experience. Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
+ Martech experience
+ Experience with Camunda BPMN; Pega; Adobe Workfront; Atlassian suite
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans