55 Washington Marketing jobs in the United States

Job Title: Associate Director, Growth Marketing

Department: Marketing & Communications

Location: Remote, EST strongly preferred

Level: IC4

Salary Range :
Typical hiring range for high cost of living locations (DC/CA/NYC): $95,325 - $27,100
Typical hiring range for all other locations: 81,026 - 108,035

Reports To: Director , Marketing

Supervisory Role: No

FLSA Status : Exempt

Job Summary

The Associate Director, Growth Marketing will lead the strategy and execution of demand generation efforts across digital and outbound marketing channels to drive pipeline growth, brand awareness, and new partner acquisition. This highly cross-functional role combines data-driven campaign execution, audience segmentation, marketing technology, and strategic research to generate qualified prospects and nurture them through our Partnership marketing funnel. The ideal candidate is a performance-oriented marketer who excels in identifying opportunities, testing new tactics, and collaborating across teams to fuel business growth. This role also supports the Revenue & Growth team through cold outreach, market research, and ongoing campaign optimization.

Essential Functions

Demand Generation & Campaign Strategy

• Develop and execute integrated, multi-channel marketing strategies to drive qualified lead generation and conversion.

• Manage and optimize digital campaigns across paid search, paid and organic social media, content marketing, SEO, and email.

• Collaborate with the Content Strategist to craft content aligned with campaign goals, audience needs, and SEO best practices.

• Build and oversee go-to-market strategies for new initiatives, driving awareness and engagement from both new and existing partners.

• Partner with Lifecycle Marketing Manager to align campaign timing, messaging, and targeting to overall funnel objectives.

• Guide the execution of paid and organic social media campaigns that support demand generation goals and brand visibility.

• Identify opportunities for campaign amplification via paid ads

Prospecting, Segmentation & Cold Outreach

• Identify and segment target organizations and contacts based on demographic and firmographic data.

• Conduct market research to understand industry-specific challenges, competitor positioning, and emerging trends to inform marketing strategies.

• Build segmented contact lists and deploy targeted cold email campaigns designed to drive engagement and conversions.

Lead Nurturing & Funnel Management

• Design and execute email engagement campaigns that move prospects from new lead to Marketing Qualified Lead (MQL).

• Monitor lead behavior and refine nurturing workflows to ensure prospects are receiving timely, relevant messaging based on their engagement.

• Develop strategies to re-engage cold or inactive leads through tailored offers and messaging informed by behavioral data.

Performance Analytics & Optimization

• Track and report performance across all marketing channels, including lead generation, conversion rates, and ROI.

• Run A/B testing and multivariate experiments to improve campaign outcomes and guide marketing investment decisions.

• Leverage analytics tools to evaluate campaign effectiveness and audience behavior.

Marketing Technology & Systems

• Manage and optimize the use of Salesforce MCAE, Lusha, and other marketing tools to support segmentation, outreach, and funnel tracking.

• Ensure smooth integration between marketing automation, CRM, and analytics systems to support reporting and lead attribution.

Core Job Competencies

• Market Research & Consumer Behavior - Collecting and analyzing relevant market and consumer data to inform and reshape the organizations marketing strategy. Market data includes customer, company, competitor, industry and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage and perceptions.

• Digital Marketing - Developing digital strategies, programs and tools in line with organizations branding and sales objectives.

• Advertising & Sales Promotion - Developing corporate advertising and promotional materials and tools in line with identified business needs.

• Project Management - Planning, implementing, monitoring, and completing projects, ensuring effective management of scope, resources, time, cost, quality, risk, and communications.

• Information Gathering & Processing - Locates and collects accurate data from appropriate sources; sorts and evaluates data to prepare meaningful and concise reports that summarize important information.

Qualifications (Licenses, Certifications, Education Related Experience, technology)

• Bachelors degree in Marketing, Business, Communications, or a related fieldor equivalent experience.

• Successful results in B2B marketing environment with evidence of growth

• 79 years of experience in growth marketing, digital demand generation, or related roles.

• Hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE), Lusha, Google Analytics 4, and WordPress.

• Strong expertise in developing and executing omni-channel lead generation campaigns, including cold email outreach.

• Proven ability to manage segmentation, list building, and personalization strategies using marketing technology platforms.

• Deep understanding web analytics and conversion optimization best practices.

• Data-driven decision-maker with the ability to synthesize insights and recommend strategic adjustments.

• Excellent collaboration, project management, and communication skills.

• Proficiency in Microsoft Office Suite (call out specific programs in parenthesis)

• PowerPoint presentation skills

Physical Job Requirements

• This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time

Travel Requirements

• This position requires overnight domestic travel less than 25% of the time
  
  Equal Opportunity Statement

  Out & Equal is committed to a diverse, inclusive, and equitable workplace where all people belong and thrive. Out & Equal Workplace Advocates is an equal opportunity employer and does not discriminate based on any of the following: physical appearance, race, color, age, sex, sex characteristics, sexual orientation, gender identity, gender expression or gender characteristic, socioeconomic status, religion or religious creed, criminal history (except in circumstances relevant to a job), ancestry, genetic information or predisposing genetic characteristics, national origin, medical condition, physical or mental disability, AIDS/HIV status, political activities or affiliations, military service or veteran status, marital status, parental status, familial status or family responsibilities, family structure, pregnancy or pregnancy-related conditions, childbirth, reproductive health decision, domestic violence victim status, retaliation for opposing unlawful discriminatory practices, or any other classification protected by federal, state, and local laws and ordinances.

  THE ABOVE CATEGORIES ARE MEANT TO CONVEY COMPLIANCE WITH THE FEDERAL, STATE, AND LOCAL EEO LAWS IN WHICH WE OPERATE AND NOT MEANT TO INCORPORATE EVERY TYPE OF POTENTIAL EMPLOYMENT DISCRIMINATION. WE STRONGLY ENCOURAGE LGBTQ+ CANDIDATES AND INDIVIDUALS FROM HISTORICALLY MARGINALIZED COMMUNITIES TO APPLY. REQUESTS FOR RELIGIOUS OR DISABILITY ACCOMMODATION SHOULD BE DIRECTED TO .

About us

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyoneregardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilitiescan feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Team Empowerment

Growth Mindset

Inclusion Always

Fierce Distinction

Were looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, llinois, Massachusetts, New Jersey,New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Virginia, Washington, Washington D.C.

Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the account glue, driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients' business objectives.

You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines. Your ability to understand client needs, translate them into effective strategies, and collaborate across internal teams will be critical to your success.

• Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.
• Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.
• Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.
• Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets.
• Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations.
• Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes.
• Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account.
• Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience.
• Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes.

• Bachelors degree in integrated marketing, journalism, communications, or a related field.
• Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment.
• Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness.
• Experience briefing and collaborating effectively with creative (design) and production teams.
• Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles.
• Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts.
• Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions.
• Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously.
• A proactive, solutions-oriented mindset with a strong commitment to client success.

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

Job Alert

If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here . Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com . Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to so that we can review and flag the fraudulent domain and user IDs for removal.

• Washington, District of Columbia, United States
• $175 - $10,000 per year
• Marketing

At Grow Progress, were on a mission to empower strategists to persuade more people for good. Trusted by the biggest campaigns (Harris for President), foundations (Gates), nonprofits (Feeding America), and their marketing agencies, we're poised for our next growth phase with commercial clients like Amazon, Lyft, and CVS.

We seek a Vice President of Marketing to lead our marketing strategy to achieve this mission. This is an exciting opportunity to take a company with a cutting-edge platform and a premier customer base to the next level by unlocking its enormous value for commercial brands and strategic communications firms.

Grow Progress exists to improve our clients' persuasion skills, helping them run effective companies, campaigns, and causes that benefit society. We developed powerful software that allows customers to conduct scientific tests to identify the most effective messages.

We enable clients to craft messages that resonate with their audience's values, leveraging the latest persuasion research to produce 200% to 500% more effective messaging. Our team of experienced campaigners, software engineers, and data scientists is dedicated to using evidence to enhance strategists' effectiveness while fostering a fun and supportive work environment.

As the VP of Marketing, you will lead our marketing team as we continue to scale. We're seeking someone dynamic and strategic to lead our efforts across three distinct customer segments:

1. Politics & Advocacy : A mature market with strong brand awareness and established relationships.
2. Nonprofit : A developing market with moderate traction and growing brand visibility.
3. Commercial : A nascent market with untapped potential, limited brand awareness, and limited traction.

If you thrive in a fast-paced environment, enjoy solving complex go-to-market challenges, and want to shape the future of a growing company, we'd love to hear from you!

The VP of Marketing will create and implement the company's marketing strategy for our three customer segments. This role will ensure organizational alignment to boost brand awareness, generate demand, and drive revenue growth. Reporting to the Senior Vice President of Revenue, the VP of Marketing will be an essential part of the executive team and influence the company's direction.

Develop and oversee a multi-channel marketing strategy tailored to the unique needs of our customer segments. Work with the SVP of Revenue to support the go-to-market strategy for each segment, balancing brand-building efforts and demand generation. Serve as the voice of marketing to the executive team, collaborating with sales, product, customer success, and operations to align goals and strategies. Lead a process of efficient experimentation by prioritizing top challenges to solve, running MVP tests of different tactics, and then pivoting or scaling based on the outcome. Ensure marketing has the budget, tools, and team support to execute their strategies effectively. Partner with the SVP of Revenue and Revenue Operations to refine KPIs for each GTM segment and create reports and dashboards to ensure that marketing initiatives align with our revenue goals.

Manage, mentor, and grow a high-performing marketing team, including Content Marketing, Brand Strategy & Public Relations, Demand Generation, and Product Marketing. Foster a culture of innovation, collaboration, data-driven experimentation, and accountability within the team.

Establish compelling brand positioning that resonates with all three customer segments. Enhance and protect the company's brand reputation across all segments. Ensure success with high-profile initiatives such as product launches, industry events, conferences, and thought leadership campaigns. Align messaging across all marketing channels.

Partner closely with the Product team to develop compelling go-to-market plans for new features and offerings. Manage the Enablement team to create tools and resources that support the sales team's success in each market. Conduct market research to stay ahead of industry trends, customer needs, and competitive dynamics across all segments. Use insights to inform positioning, pricing, and strategic priorities.

8+ years of marketing leadership experience, ideally in a B2B SaaS or technology-driven company. Proven success in leading multi-segment go-to-market strategies, including experience with mature and nascent markets. Strong leadership skills, with experience managing and scaling a high-performing marketing team. Deep expertise in demand generation, brand building, and product marketing. Analytical mindset with a focus on data-driven decision-making and ROI. Exceptional communication and storytelling skills, both internally and externally. Hands-on experience in managing agencies, tools, and marketing technology stacks. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

Experience marketing to Commercial sectors - bonus if also experienced with Politics & Advocacy or Nonprofits. Familiarity with marketing analytics tools, CRM platforms, and marketing automation systems. Track record of successfully launching products or services in new markets.

Phone Screen: (~30 minutes) This is a short interview with our Director of People to answer some behavioral and logistical questions and a chance for you to ask questions about the position and the company.

Experience Interview (45 minutes): This will be an opportunity to share more about your professional background and the experience you have to step into this role.

Behavioral Interview (50 minutes): This step involves a panel interview with team members and cross-functional peers. All candidates will be asked the same ~10 questions.

Skills Exercise (50 minutes): This is a chance to demonstrate your skills. You will be asked to follow a prompt and present it to a panel of staff.

Final Interview (~30 minutes): This is a final interview with the executive leadership.

Our culture is fun, fast-paced, and evidence-driven. We encourage everyone to contribute ideas, even outside their expertise, and strive for improvement through direct and respectful feedback. We are committed to ethical technology use and seek teammates who share this value.

Inclusion and equity are vital to our future. We address these by creating accessible products, partnering with progressive organizations, and ensuring transparency within our company. Through our Growing Progress DEI&B working group, we aim to foster belonging and empowerment, promoting a diverse team where everyone feels supported to thrive.

As an equal-opportunity employer, we strongly encourage applications from individuals of all backgrounds, including various races, ethnicities, genders, and abilities.

Grow Progress is committed to providing equal opportunity and reasonable accommodations for individuals with disabilities. If you need assistance during the application or interview process, please contact

Compensation: 175,000 to 210,000 yearly salary (depending on skills and experience), plus equity. Benefits include a 100% paid company health plan with medical, dental, and vision insurance, a flexible PTO plan, and a 401(k) with employer matching. Staff is also offered annual professional development and wellness stipends, 1,300 work-from-home yearly resources, and access to Carrot insurance, among other benefits.

Location: NYC, DC, or Remote

To Apply: Applications will be evaluated on a rolling basis. Please note that you may not be considered for the position if you email your resume to our team directly or apply through a different site rather than our job site. No recruiters, please.

Department: Government Affairs & Strategic Communications

Reports to: Director of Communications & Marketing

The Associate, Marketing will ensure all marketing objectives are managed from ideation to execution. He/She is responsible for managing project tasks and deadlines, handling preliminary logistics and keeping all parties updated on the progress. The Associate, Marketing must be able to multitask, organize and collaborate. He/She will juggle a wide variety of requests from internal and external stakeholders with competing deadlines. Strong decision-making and prioritization skills are essential to help ensure all projects runs smoothly, and he/she needs to be as organized as possible to schedule, monitor and adjust deadlines and resources as needed.

• Create detailed schedules and set deadlines for various stages of a project
• Distribute assignments to creative teams and other departments, depending on their availability and priorities
• Meet with internal stakeholders to learn more about new project details and give progress updates on existing projects, communicating any issues
• Monitor projects and workloads, adjusting assignments and deadlines accordingly
• Maintain project files, both digital and print for historic records
• Work with freelancers and contractors and ensure they have the resources needed for their jobs
• Effectively communicate requests and assignments from internal stakeholders to the Communications and Marketing team
• Work directly with content creators to meet deadlines
• Help manageGoogle AdWords campaignsand any other agreed upon paid social advertising.
• Monitor and track key analytics for social media accounts, emails, newsletters, membership renewal campaigns, and paid advertising to analyze and improve the effectiveness of campaigns and activities.

• 2-3 years of associate-level experience with project ownership responsibility
• Bachelor degree preferably in marketing/ communications, or equivalent combination of education and experience.

Knowledge, Skills and Abilities:

• An eye for detail and problem solving
• Project management
• Strong follow up to meet deadlines
• Exceptional verbal and written communication skills
• Ability to collect, track and analyze data
• Adaptability and strong problem-solving skills
• Ability to work independently
• Working knowledge of Microsoft Office, Excel, and Word.
• Exceptional storytelling skills, including experience in developing video and written assets.
• Understanding of social channels and search engine marketing.
• Good graphic design sense.
• Google AdWords Certificationpreferred but not required.
• Experience with Adobe Creative Cloud Suite (Photoshop, InDesign, Dreamweaver, Premier, etc.).
• Familiarity with mass email services such asMail Chimp, HubSpot, Campaign Monitor, etc.
• Familiarity with CRM/AMS systems such as Salesforce.
• Working understanding of HTML and CSS.
• Experience with video production and photographyis a bonus.

NOTE: As organizational needs change, management reserves the right to review and revise this document at any time. This document represents a description of intended job content and should not be construed in any way to be a contract of employment.