4,746 Website Optimization jobs in the United States

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

This role will help lead our Testing & Optimization program across our global websites, reporting into our Head of Stategy, Insights and Operations. The program serves as the home of multivariate and A/B (split) testing, conversion rate and performance optimization testing. This analyst will align with our product development, analytics, marketing, product management, user experience design and business partners for thermofisher.com and fishersci.com to handle the testing lifecycle from intake to deployment to analysis. They will also lead test requests, collaborate with partners in the process, see tests into production, and statistically analyze results to build actionable recommendations. They will additionally coordinate the documentation and communication of results to our different business units. This person will be the main point of contact for all requests involving Adobe Target and will need be a strong quantitative analyst to report optimal product solutions to lead us to improving digital experiences, growth, and productivity optimization.

Day in the life:

• Owning and running A/B Testing (split or multi-variate) and optimization test (CRO) requests through the full testing cycle

• Gathering testing requirements from collaborators and communicating timelines, expectations, and the testing process to business units and partners

• Analyzing testing results based on statistical methods in order to provide statistically significant, sound recommendations to push optimized solutions into production for all traffic

• Define new opportunities to test and guide the testing roadmap and backlog

• Be testing lead across global sites and the subject matter authority on Adobe Target requests, communicating with program partners

• Documenting results, trends over time and impact of tests, curating a repository and archive to continue applying insights in the future

• Advocating for data driven decision making and customer-centricity across all touchpoints of digital product experiences

Keys to success:

• Bachelor's degree highly preferred. In lieu of a Bachelor's degree, Equivalent years of work experience accepted.

• 3+ years of related work experience required

• Proven record and proficiency using Adobe Target & Analytics

• Validated experience running and analyzing successful A/B tests for digital organizations

• Previous experience using statistical methods to analyze data with proficiency in statistical hypothesis testing (sampling, variance, statistical significance, confidence intervals, regression, margin of errors, wins within confidence levels, etc.)

• Comfortable working with a diverse audience and a clear, confident communicator

• Quantitative problem solver, data-driven mentality balanced with a customer first approach

• Experience working on websites, in eCommerce and/or with mobile interfaces and other digital products

• Proficiency with the MS Office suite, specifically Excel

• Ability to work on multiple projects, prioritize, and consistently deliver on time and on budget

• Ability to clearly detail, summarize and present results to differing partner audiences

• Knowledge of Adobe Launch, and Workfront a plus

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

1. This role requires 5+ years of hands-on experience with Adobe/Google Analytics and a deep understanding of web analytics and data interpretation
2. Experience with Google and Adobe Analytics, including implementation, management, and analysis. Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling
3. Proficiency in Adobe Launch for managing tracking codes and tags
4. Experience with data visualization tools such as Looker, Tableau, or similar.

Job Title: Devops Engineer /Web Analytics.

Location: NYC, NY OR Los Angeles

Duration: 6+ Months contract

Project Overview: Creating and developing different website experiences

Job Summary:

7 years of experience with a focus in Web Analytics

Bachelor’s degree, in Marketing, Business, Engineering or a related field.

Strong experience creating advanced reports in Adobe Analytics

Recent experience with GA360 is desired

Solid background creating report requirements and mock-up dashboard

Data Visualization skills; ideally with Tableau or similar software

Agile experience

Note: If interested please send your updated resume and include your rate requirement along with your contact details with a suitable time when we can reach you. If you know of anyone in your sphere of contacts, who would be a perfect match for this job then, we would appreciate if you can forward this posting to them with a copy to us.

Job Title: Web Analytics Analyst
Location: Bothell, WA or Atlanta, GA
Job Description:
We are seeking a highly skilled and motivated Web Analytics Analyst to join our team. The ideal candidate will have a strong understanding of Ecommerce and sales funnels, with expertise in SQL, Adobe Analytics, and Python. This role is crucial for analyzing and optimizing our online sales funnels, identifying opportunities and friction points, and providing actionable insights to improve customer engagement and sales performance.
Key Responsibilities:
• nalyze wireless mobility sales funnels to identify opportunities and friction points.
• Develop and maintain reports to track sales performance and provide insights into why certain trends are occurring.
• Collaborate closely with digital marketing partners to bridge gaps and find opportunities for improvement.
• Work with data from various sources, including voice of the customer data, to gain a comprehensive understanding of customer journeys.
• Investigate customer behavior to understand why customers do not convert and where they go after disengaging.
• Focus on both existing and new customer acquisition strategies.
Qualifications:
• Strong understanding of Ecommerce and sales funnels.
• Proficiency in SQL, Adobe Analytics, and Python.
• Proven track record as one of the strongest analysts in previous roles.
• Comfortable working with digital sales teams across various organizations.
• Excellent communication and collaboration skills, with the ability to work closely with marketing and business partners.
Team Environment:
• Work alongside other analysts, each with a specific focus (e.g., accessories, ad a line flow).
• Embrace a team approach with no hardline between analysts.
• Collaborate closely with marketing and business partners, including marketing, technology product teams, and digital.
• Engage with everyone involved in the digital sales flow to ensure seamless operations.
Additional Information:
• The average analyst in this role works with approximately 250 partners.

Web Analytics Specialist
Location: 100% onsite in Bethesda, MD
Clearance: US Citizenship eligible for a Public Trust

NetImpact Strategies is seeking a Web Analytics Specialist to support a Federal Agency. The ideal candidate will have a strong background in web and customer analytics, KPI development, data visualization, and API integration. Proficiency with Google Analytics, Tableau, SQL, and statistical validation methods is key.

Key Responsibilities

Define and manage KPIs and analytics methodologies aligned with strategic goals
• Design and evaluate test-and-learn experiments to drive insights and recommendations
• Develop and maintain dashboards using Tableau and other visualization tools
• Build and manage data pipelines and API integrations to support reporting infrastructure
• Deliver ad hoc and strategic analysis to senior leadership on digital performance
• Oversee analytics systems, ensuring integrity, scalability, and usability
• Use tools like Crazy Egg to assess user behavior and optimize digital experiences

Required

• Bachelor's degree in Computer Science, Statistics, Economics, or related field

• 5+ years in digital/web analytics, customer insights, or related roles

• 2+ years of hands-on experience with Google Analytics (including Tag Manager)

• 1+ years creating data visualizations in Tableau and preparing/cleaning datasets

• 2+ years of experience using Python or similar scripting language

Preferred

• Master's degree in a relevant field

• Familiarity with SQL, Google BigQuery, and ETL processes

• Ability to communicate complex data to non-technical stakeholders

• Previous federal IT consulting experience (preferred)

Perks of working at NetImpact Strategies

• Your health comes first - we offer comprehensive medical, dental, & vision insurance that starts the first of the month after you join the team
• Invest in your future - 401(k) Plan - Immediately vested employer contributions; no matching required
• Work hard, play hard - we offer a generous Paid Time Off (PTO) policy and observe ALL ten (10) federal holidays
• Pawsitively pawesome - Pet Insurance (because our little critters are part of our families, too!)
• Invest in your education - Tuition reimbursement, internal training programs, & company-sponsored industry certifications
• Be part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019 & 2020!
• Have fun and celebrate and give back - Team building activities, community volunteering, quarterly HQ days, & an offsite annual awards banquet

ABOUT US

NetImpact Strategies Inc. (NetImpact) has been a Trusted Advisor driving impact through digital transformation for the Federal Government for over a decade. We solve complex problems with innovation and agility to create meaningful, transformative, and enduring change. As Trusted Advisors, NetImpact professionals partner with customer agencies to deliver solutions that empower them to not only meet their missions but also realize their strategic vision through agile, outcome-focused solutions addressing both strategic and tactical requirements. We design and implement comprehensive, tailored solutions that are both mindful of the client's culture and organizational dynamics. NetImpact's core values and commitment to a customer and results-oriented delivery approach has propelled our growth and enabled us to deliver impactful value across Strategic Consulting, Process Automation, Cloud, DevSecOps, Data and Analytics, and Cyber Security for the Federal Government.

ACCESSIBILITY NOTE

NetImpact Strategies is committed to complying with all applicable provisions of the Americans with Disabilities Act, as amended ("ADA"), and applicable state and local laws. It is NetImpact's policy not to discriminate against any qualified person or applicant with regard to any terms or conditions of employment on the basis of such individual's disability. Consistent with this policy of non-discrimination, NetImpact will provide reasonable accommodations to an individual with a disability, as defined in the ADA or applicable law, who has made NetImpact aware of his/her disability, unless doing so would cause undue hardship to NetImpact. If you are an applicant and need reasonable accommodation when applying for job opportunities within NetImpact, or request reasonable accommodation to utilize NetImpact's online employment application, please contact

EQUAL OPPORTUNITY EMPLOYER

NetImpact is committed to the development of a creative, diverse, and inclusive work environment. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at NetImpact will be based on merit, qualifications, and abilities. NetImpact does not discriminate against any person because of race, color, creed, religion, sex (including gender identity, sexual orientation, and pregnancy), marital status, national origin, disability, age, veteran status, genetic information or any other characteristic protected by federal, state, and local laws (referred to as "protected status").

Overview

Join one of the most influential, most quoted and most trusted think tanks!

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

We bring together leading experts in government and academia from all over the world, rooted in open-minded inquiry and representing diverse points of view, who provide the highest quality research, policy recommendations, and analysis. Research topics cover a full range of public policy issues in economics, foreign policy, development, governance and metropolitan policy.

With fair and transparent business practices, clear communication, mutual respect, and a collaborative atmosphere that offers both professional and personal development opportunities, Brookings offers an inclusive and welcoming workplace that values the efforts of all contributors.

The mission of the Office of Communications is to provide the tools, strategies, products and programs to support the brand and its content, and to continually grow Brookings’s impact and effectiveness as a change agent for public policy in the United States and around the world. This purpose is realized if we help our scholars raise awareness, set the agenda and shape the debate around the public policy issues they choose to address.

Position Location: This position is hybrid. Hybrid positions combine regular in-person presence at our Washington, DC, office with the option of two days of remote work each week.

Please Note: This position is included in the staff bargaining unit, Brookings United, affiliated with the IFPTE Local 70 union, and is covered under the terms of the collective bargaining agreement.

Responsibilities

Ready to contribute to Brookings success?

The Web and Analytics Manager is an experienced website manager and analytics expert, who will play a pivotal role in shaping and optimizing Brookings’ digital presence. This role supports the Director of Website Strategy and Operations in developing and executing the overall web strategy, ensuring an exceptional user experience, and delivering a best-in-class website that effectively engages and reaches our target audience. The role will drive initiatives to enhance website functionality, align website content management system (CMS) strategy and user experience (UX) with strategic priorities, and target outreach to engage policy and decision makers at all levels. This role will lead our web data analytics function. Collaborating with senior leadership and cross functional teams, you will drive data-driven decision making, leveraging analytics tools and data insights to monitor website performance and guide our content strategy, UX decisions, and engagement. The ideal candidate will have a strong background in web content models and taxonomy, user experience (UX) design, search engine optimization (SEO), and web data analytics. We seek a detail-oriented, data-driven, and flexible professional with strong communication skills to collaborate effectively with cross-functional teams and diverse stakeholders to deliver impactful digital experiences.

Web Analytics & Performance Management (35%)

• Implement strategies to harness data to optimize web and digital content performance, track operational and audience metrics, and report metrics to inform content and audience strategy.

• Leverage analytics tools to monitor website performance, user behavior, and SEO metrics, and provide actionable insights.

• Generate regular reports, data visualizations, and insights for leadership on audience engagement, user behavior, and content performance and recommend adjustments to optimize user experience and achieve strategic objectives.

• Maintain and update visual dashboards to support research program impact managers and web teams to track and understand content performance.

• Collaborate with internal departments and external agency partners to operationalize data flows and establish the reporting structures needed to produce reporting and optimizations.

• Support initiatives to deeply understand how policy decision-makers consume and engage with web, digital, multimedia, and other content.   

Website Strategy & Management (30%)

• Work with the Director of Website Strategy and Operations to develop and implement the overall website roadmap to optimize website content performance and reach.

• Manage the website taxonomy, homepage, and main menus, coordinating with Brookings communications teams and using data insights to guide decisions.

• Provide strategic advice, governance, and training to Brookings’ research programs regarding taxonomy, content creation, user experience (UX), and web best practices. Coordinate with website support vendors to ensure data analytics and reporting support the overall content strategy.

• Identify opportunities for content optimization and continuously evaluate content structure, taxonomy, content types, and formats to maximize engagement with our target audiences.

• Ensure web content and design updates align with brand guides and standards.

Technical Management & Operations Support (25%)

• Support business units and research programs to design and create web content, including web pages, text, and graphics/data visualizations.

• Support business units and Central Comms in understanding requirements and identifying / prioritizing website enhancements and bug fixes.

• Provide troubleshooting, user account management, and website technical expertise to support website teams.

• Support Director of Website Strategy and Operations to develop and maintain web guidance and train users.

• Support Director of Website Strategy and Operations to support technical infrastructure and tools, manage ongoing technical updates, and manage vendor relationships.

• Provide project management for special web projects and initiatives.

Strategic Communications & Internal Management (10%)

• Represent the communications team on cross-program committees, Institutional task forces, and research program meetings.  

• Support project management and collaboration across the Central Communications team and across the Institution.  

• Actively contribute to internal team and/or organizational work that shapes our systems and our culture.  

• Other duties as assigned.  

Qualifications

Ready to make an impact? In this role, you will support Brookings values of collegiality, respect, inclusion, diversity and community, and bring the following qualifications:

Education/Experience Requirements

A minimum of five years of experience in a large-scale, enterprise website environment, providing CMS content strategy, user experience, operational and analytics support. Strong analytical skills, SEO knowledge, and experience using web analytics tools. Experience with impact assessment, digital audience research, and segmentation. Understanding of policy communications landscape required. Must be authorized to work for any employer in the U.S.

Knowledge/Skill Requirements

Experience with enterprise content management systems, preferably in a large-scale decentralized publishing model. Experience with WordPress, HTML5 and CSS preferred. Experience in user experience (UX), taxonomy, content models, and web design best practices. Demonstrated experience evaluating content strategy for the right audience and format. Strong analytical skills, SEO knowledge, and experience with Web analytics platforms (Google Analytics, Parse.ly, Google Search Console, Hotjar, etc.) to create dashboards and reports and provide data insights. Track record of using data to guide strategic communications decisions. Strong presentation and data visualization skills. Experience with audience research methodologies. Excellent critical thinking and ability to translate data into actionable insights. Strong project management and cross-team collaboration skills.  Excellent organizational, communication, writing and proofreading skills.

Ability to communicate data-driven findings to mid- & senior-level managers and executives. Strong interpersonal skills and ability to work successfully with a wide range of stakeholders. Ability to work well under pressure, prioritize and manage complex tasks, communicate effectively across disciplines, and work independently and collaboratively in a fast-paced environment.

Additional Information

What can we offer you? Brookings provides a generous benefit package that is comprehensive and includes both traditional benefits and unique offerings. Our comprehensive benefits package includes medical, dental, and vision benefits, generous time off, and workplace flexibility. For more information, please visit Brookings Benefits ( .

Brookings requires that all applicants submit a cover letter and resume. Please attach your cover letter and resume as one document when you apply. Please note: if you have applied to more than one Brookings job opening you should add a position-specific cover letter as a separate attachment.

Successful completion of a background investigation is required for employment at Brookings.

Brookings welcomes and celebrates diversity in all its forms, including diversity of experience, thought, and personal background. We welcome applications that reflect a variety of backgrounds based on ideology, race, ethnicity, religion, national origin, gender, sexual orientation, gender identity or expression, disability, veteran status, first generation college goers, and other factors protected by law. Brookings is proud to be an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace. All selection decisions are based upon merit, skills, abilities and experience.

Program Communications

Job Function Communications

Posted Date 1 month ago (7/18/2025 9:30 AM)

Job ID 2025-3699

Salary The projected hiring range for this position is $66,500 to $80,000.

Join one of the most influential, most quoted and most trusted think tanks!  

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.  

We bring together leading experts in government and academia from all over the world, rooted in open-minded inquiry and representing diverse points of view, who provide the highest quality research, policy recommendations, and analysis. Research topics cover a full range of public policy issues in economics, foreign policy, development, governance and metropolitan policy. 

With fair and transparent business practices, clear communication, mutual respect, and a collaborative atmosphere that offers both professional and personal development opportunities, Brookings offers an inclusive and welcoming workplace that values the efforts of all contributors. 

The mission of the Office of Communications is to provide the tools, strategies, products and programs to support the brand and its content, and to continually grow Brookings’s impact and effectiveness as a change agent for public policy in the United States and around the world. This purpose is realized if we help our scholars raise awareness, set the agenda and shape the debate around the public policy issues they choose to address. 

Position Location:  This position is hybrid. Hybrid positions combine regular in-person presence at our Washington, DC, office with the option of two days of remote work each week.

Please Note: This position is included in the staff bargaining unit, Brookings United, affiliated with the IFPTE Local 70 union, and is covered under the terms of the collective bargaining agreement.

Ready to contribute to Brookings success?

The Web and Analytics Manager is an experienced website manager and analytics expert, who will play a pivotal role in shaping and optimizing Brookings’ digital presence. This role supports the Director of Website Strategy and Operations in developing and executing the overall web strategy, ensuring an exceptional user experience, and delivering a best-in-class website that effectively engages and reaches our target audience. The role will drive initiatives to enhance website functionality, align website content management system (CMS) strategy and user experience (UX) with strategic priorities, and target outreach to engage policy and decision makers at all levels. This role will lead our web data analytics function. Collaborating with senior leadership and cross functional teams, you will drive data-driven decision making, leveraging analytics tools and data insights to monitor website performance and guide our content strategy, UX decisions, and engagement. The ideal candidate will have a strong background in web content models and taxonomy, user experience (UX) design, search engine optimization (SEO), and web data analytics. We seek a detail-oriented, data-driven, and flexible professional with strong communication skills to collaborate effectively with cross-functional teams and diverse stakeholders to deliver impactful digital experiences.

Web Analytics & Performance Management (35%)

• Implement strategies to harness data to optimize web and digital content performance, track operational and audience metrics, and report metrics to inform content and audience strategy.

• Leverage analytics tools to monitor website performance, user behavior, and SEO metrics, and provide actionable insights.

• Generate regular reports, data visualizations, and insights for leadership on audience engagement, user behavior, and content performance and recommend adjustments to optimize user experience and achieve strategic objectives. 

• Maintain and update visual dashboards to support research program impact managers and web teams to track and understand content performance.

• Collaborate with internal departments and external agency partners to operationalize data flows and establish the reporting structures needed to produce reporting and optimizations.

• Support initiatives to deeply understand how policy decision-makers consume and engage with web, digital, multimedia, and other content.   

Website Strategy & Management (30%)

• Work with the Director of Website Strategy and Operations to develop and implement the overall website roadmap to optimize website content performance and reach.

• Manage the website taxonomy, homepage, and main menus, coordinating with Brookings communications teams and using data insights to guide decisions.

• Provide strategic advice, governance, and training to Brookings’ research programs regarding taxonomy, content creation, user experience (UX), and web best practices. Coordinate with website support vendors to ensure data analytics and reporting support the overall content strategy.

• Identify opportunities for content optimization and continuously evaluate content structure, taxonomy, content types, and formats to maximize engagement with our target audiences.

• Ensure web content and design updates align with brand guides and standards.

Technical Management & Operations Support (25%)

• Support business units and research programs to design and create web content, including web pages, text, and graphics/data visualizations.

• Support business units and Central Comms in understanding requirements and identifying / prioritizing website enhancements and bug fixes.

• Provide troubleshooting, user account management, and website technical expertise to support website teams.

• Support Director of Website Strategy and Operations to develop and maintain web guidance and train users.

• Support Director of Website Strategy and Operations to support technical infrastructure and tools, manage ongoing technical updates, and manage vendor relationships.

• Provide project management for special web projects and initiatives.

Strategic Communications & Internal Management (10%)

• Represent the communications team on cross-program committees, Institutional task forces, and research program meetings.  

• Support project management and collaboration across the Central Communications team and across the Institution.  

• Actively contribute to internal team and/or organizational work that shapes our systems and our culture.  

• Other duties as assigned. 

Ready to make an impact? In this role, you will support Brookings values of collegiality, respect, inclusion, diversity and community, and bring the following qualifications:

Education/Experience Requirements

A minimum of five years of experience in a large-scale, enterprise website environment, providing CMS content strategy, user experience, operational and analytics support.  Strong analytical skills, SEO knowledge, and experience using web analytics tools. Experience with impact assessment, digital audience research, and segmentation. Understanding of policy communications landscape required. Must be authorized to work for any employer in the U.S.

Knowledge/Skill Requirements

Experience with enterprise content management systems, preferably in a large-scale decentralized publishing model. Experience with WordPress, HTML5 and CSS preferred. Experience in user experience (UX), taxonomy, content models, and web design best practices. Demonstrated experience evaluating content strategy for the right audience and format. Strong analytical skills, SEO knowledge, and experience with Web analytics platforms (Google Analytics, Parse.ly, Google Search Console, Hotjar, etc.) to create dashboards and reports and provide data insights. Track record of using data to guide strategic communications decisions. Strong presentation and data visualization skills.Experience with audience research methodologies. Excellent critical thinking and ability to translate data into actionable insights. Strong project management and cross-team collaboration skills. Excellent organizational, communication, writing and proofreading skills.

Ability to communicate data-driven findings to mid- & senior-level managers and executives. Strong interpersonal skills and ability to work successfully with a wide range of stakeholders. Ability to work well under pressure, prioritize and manage complex tasks, communicate effectively across disciplines, and work independently and collaboratively in a fast-paced environment.

Additional Information

What can we offer you? Brookings provides a generous benefit package that is comprehensive and includes both traditional benefits and unique offerings. Our comprehensive benefits package includes medical, dental, and vision benefits, generous time off, and workplace flexibility. For more information, please visit Brookings Benefits. 

Brookings requires that all applicants submit a cover letter and resume. Please attach your cover letter and resume as one document when you apply.  Please note: if you have applied to more than one Brookings job opening you should add a position-specific cover letter as a separate  attachment.

Successful completion of a background investigation is required for employment at Brookings.

Brookings welcomes and celebrates diversity in all its forms, including diversity of experience, thought, and personal background. We welcome applications that reflect a variety of backgrounds based on ideology, race, ethnicity, religion, national origin, gender, sexual orientation, gender identity or expression, disability, veteran status, first generation college goers, and other factors protected by law. Brookings is proud to be an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace. All selection decisions are based upon merit, skills, abilities and experience.