63 Marketing Strategy jobs in New York

Our client, a globally recognized leader in the consumer goods sector, is seeking a visionary Director of Digital Marketing Strategy to spearhead their online presence in New York City, New York, US . This executive role will be instrumental in shaping and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. The Director will oversee all facets of digital marketing, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising. Responsibilities include developing data-driven marketing strategies, managing budgets, analyzing campaign performance, and identifying new growth opportunities. You will lead a talented team of marketing professionals, fostering a collaborative and innovative environment. The ideal candidate possesses a deep understanding of the digital landscape, emerging marketing technologies, and consumer behavior. Exceptional leadership, strategic thinking, and analytical skills are paramount. A Bachelor's degree in Marketing, Communications, or a related field is required; an MBA or Master's degree is strongly preferred. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership capacity, is essential. Proven success in developing and implementing impactful digital marketing strategies for large brands is a must. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is critical. This is a unique opportunity to shape the digital future of a prominent brand in one of the world's most dynamic cities.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies.
• Oversee all digital marketing channels (SEO, SEM, Social Media, Email).
• Manage digital marketing budgets and analyze campaign ROI.
• Lead and mentor the digital marketing team.
• Identify and leverage emerging digital marketing trends and technologies.
• Collaborate with cross-functional teams to ensure brand consistency.
• Drive customer acquisition and retention through digital initiatives.

Our client, a globally recognized brand in the consumer goods sector, is looking for an innovative Director of Digital Marketing Strategy to join their dynamic marketing team in New York City, New York, US . This senior leadership position will be responsible for shaping and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all digital channels.

The ideal candidate will have a proven track record in developing and implementing successful digital marketing campaigns, with a strong emphasis on SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a talented team of digital marketers, fostering a collaborative and results-oriented environment. Key responsibilities include defining the overall digital marketing vision, setting ambitious KPIs, and ensuring alignment with broader business objectives. You will conduct in-depth market research, competitor analysis, and customer segmentation to identify key opportunities and tailor strategies for maximum impact.

This role requires exceptional analytical skills, a deep understanding of digital marketing technologies and platforms (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot, Salesforce Marketing Cloud), and the ability to translate complex data into actionable insights. You will oversee budget allocation and performance monitoring for all digital marketing activities, optimizing spend for the best ROI. Collaboration with cross-functional teams, including product development, sales, and creative, will be essential to ensure cohesive brand messaging and customer experience.

A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or relevant Master's degree is preferred. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is essential. Candidates must possess a comprehensive understanding of the digital marketing landscape, emerging trends, and best practices. Strong leadership, communication, and presentation skills are a must, as you will be presenting strategies and results to executive leadership. Experience in the CPG industry is a significant advantage. If you are a visionary digital marketer passionate about leveraging data and innovation to build strong brands, we invite you to apply.

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Universal Television Entertainment Group (UTEG) is seeking a brand strategist to join our Marketing Strategy team - a creative thinker with an analytical mind, who's passionate about shaping how brands connect, communicate to their audiences, and grow. As Manager, Marketing Strategy, you'll work closely with the Vice President, Marketing Strategy in advancing the evolution of the Peacock brand, ensuring it shows up consistently across campaigns, content, and culture. You'll help articulate the brand's vision, positioning, and strategic guardrails - then translate it into actionable direction for title strategies, creative development, and cross-functional collaboration. This is a role for someone who sees brand not as a logo or a tagline, but as a living story told through every audience interaction.
You'll also support the development of marketing strategies for priority titles under the Bravo brand (think franchises like The Real Housewives, Vanderpump Rules, and Below Deck), crafting messaging and positioning briefs that fuel fandom to drive audience awareness, tune-in, and engagement. You'll play a critical role in leveraging data and insights to help marketing teams understand the unique value proposition, cultural context, and growth opportunities for original unscripted programming, and the Bravo brand writ large.
The Person:
You're a brand thinker at heart - someone who sees a throughline between strategy, storytelling, and audience connection. You're equally comfortable in a brainstorm and a boardroom - distilling insights, aligning stakeholders, and crafting strategic narratives that inspire creative work and drive business results. You are proactive, ask thoughtful questions, collaborative, and are comfortable navigating ambiguity. You are open-minded and adaptable, operating with others from a place of positivity and respect.
Responsibilities:
Include, but are not limited to:
+ Support the evolution of Universal Television Entertainment Group's streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal.
+ Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand.
+ Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement.
+ Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns.
+ Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy.
+ Evaluate creative concepts and campaign assets to ensure they align with Peacock's brand strategy and positioning - offering clear feedback that bridges business goals and audience resonance.
+ Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution.
+ Represent Peacock's brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams.
Basic Requirements:
+ + 5+ years of consumer and/or entertainment marketing strategy experience.
+ Versatile communicator, comfortable conversing with stakeholders across disciplines - from brand and creative teams to product teams.
+ Strong visual storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways, with a mastery of Keynote for Mac, or openness to learn it.
+ Analytical individual with a high degree of comfort synthesizing data and insights to inform their day-to-day work.
+ Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization.
+ A fast learner with a high capacity, able to manage and execute multiple projects simultaneously.
+ Strong work ethic, with a dedication to excellence and exceptional attention to detail.
Desired Characteristics:
+ + Bachelor's Degree preferred, MBA or master's degree a plus
Additional Requirements:
+ + Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $85,000- $105,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to

The Affluent Events Team supports the execution of Chase Private Client, JPM Private Client and JPM Financial Center events including managing all the Sports & Entertainment tickets.

As a Marketing Strategy Senior Associate within the Affluent Events Team, you will interact with three lines of business in planning and executing Experiential, Virtual, and Sports & Entertainment events for the Affluent markets. You will support the execution and running of JPMorgan Financial Center client events, overseeing perfectly run client experiences that enhance and contribute to investment opportunities for the business relationship manager and firm.

Job responsibilities:

• Interact with the all lines of business to learn and understand their market needs to create upscale JPM FC Pre and Post Grand Opening client experiences.
• Arrange weekly meetings with teams to develop events.
• Manage budgets, present Business Cases for approval, process invoices for all events.
• Create invitations and receive approvals through Compliance and Legal vehicles.
• Research and order branded giveaways for each event.
• Handle all registration of attendees before and after the event using registration tools - zKipster or whatever JPMC registration system being used. Register and confirm invitees, meeting location and room set-ups prior events. Work with the development of new RSVP system for events
• Travel a day in advance of all events, be onsite at all events from very beginning to end of event - interact with employees and clients.
• Ship all materials before and after events.
• Keep detailed calendar of all events, able to run reports and submit numbers easily and professionally
• Compile post-event analysis of all attendees - type of clients, ROI, new clients, etc.
• Manage all the Sports & Entertainment tickets for Affluent Events including Chase Private Client Chase Wealth Management, JPM Private Client & JPM Financial Centers. Work closely with the markets on ticket distribution and work directly with the Central Ticket Office using global ticket system Concierge Live.

Required qualifications, capabilities, and skills :

• 5+ years in hospitality or events field
• Attention to detail, organized, ability to travel 60%-80% of the time.
• Proficient on Excel with expertise in Pivot Tables, Word, PowerPoint - able to create detailed presentations, zKipster.
• Able to multi-task with Excel, PowerPoint, Word

Preferred qualifications, capabilities, and skills :

• Financial background

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Base Pay/Salary
New York,NY $90,250.00 - $145,000.00 / year

Who We Are

Yieldmo is an advertising platform that helps brands invent creative experiences through tech and AI, using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation. Yieldmo believes all ads should be human-centered, tailored, and provoke users' emotions and actions. Yieldmo helps brands deliver the best ad for every impression opportunity, merging creative and media for proven results.

What We Need

Yieldmo is seeking a strategic, operationally-minded marketing leader to join our team as Associate Director, Marketing Strategy & Operations . In this role, you'll be the driving force behind the planning, execution, and optimization of Yieldmo's integrated marketing efforts. This role is central to the success of our marketing team-overseeing marketing operations, content strategy, social media, website management, paid media, account-based marketing (ABM), and more.

You'll work closely with marketing leadership to translate high-level priorities into actionable plans and processes, ensuring alignment across teams and channels. This role requires a strong mix of strategic thinking, cross-functional coordination, operational rigor, and a passion for both creative excellence and performance.

What You Can Expect In This Role

• Oversee/own core marketing functions including operations, content, social media, website, paid media, and ABM-ensuring consistency, alignment, and performance across each.
• Collaborate with marketing leadership to shape and execute integrated marketing strategies that support business objectives and drive measurable results.
• Lead the planning and orchestration of multi-channel campaigns, coordinating efforts across internal teams and external partners.
• Own the marketing calendar, campaign planning process, and timeline management to ensure seamless execution and prioritization.
• Serve as the central point of coordination for creative asset development, content repurposing, and cross-channel message alignment.
• Monitor and report on campaign performance, marketing KPIs, and operational metrics to guide strategic decision-making.
• Champion a data-driven approach to marketing while maintaining a strong focus on brand consistency and creative quality.
• Mentor and develop a small but mighty team, fostering a culture of strategic thinking, accountability, and operational excellence.
• Oversee all tech platforms supporting marketing activity, including CRM (Hubspot), event management (Slack), digital communications platforms (SproutSocial), website technologies (Wordpress), and other related marketing technology
• Identify opportunities for innovation, automation, and continuous improvement across marketing programs and processes.

Requirements

• At least 5+ years experience in an Adtech Marketing Operations role
• BA/BS or equivalent combination of education and experience
• Proficiency in Marketing software (Hubspot, Sprout Social, Splash, Wordpress, etc.) or equivalent
• Team-oriented, with the ability to build relationships and rapport within and across teams
• Strong verbal and written communication skills
• Ability to work collaboratively in a fast-paced environment

Hiring Process

Select candidates will be invited to schedule a 30 minute screening call with a member of our Talent Acquisition team. We will discuss the Hiring Process details at that time. The hiring process typically includes, but is not limited to:

• A 30 minute video interview with the Hiring Manager.
• Candidates will be invited to join a remote on-site interview round, consisting of video interviews with various team members and leadership.
• Successful candidates will subsequently be made an offer.

Our Values

INNOVATION: We encourage curiosity, embrace new ideas, and believe no idea is too bold.

AGILITY: We embrace change, act quickly, and adapt with a focus on getting things done.

INTELLIGENCE: We make decisions guided by data, always aiming to deliver maximum value to our customers.

AUTONOMY: We empower individuals to create their own paths with flexibility and independence.

TOGETHERNESS: We foster an environment where teamwork thrives, support is mutual, and every voice matters.

What We Offer

We believe that diverse people and perspectives lead to breakthrough ideas, therefore we provide comprehensive benefits and an inclusive culture to support our valued team members.

• Remote Work: Our team is fully distributed, though we love an opportunity to get together at our annual offsites, holiday parties, and more.
• 100% Company Paid Health Coverage: Choose the medical, dental, and vision plan that's best for you and your family - all with options for 100% company paid coverage.
• 401(k) Plan: Invest in yourself by participating in our 401(k) plan with a company match.
• Equity: Share in Yieldmo's success through our employee stock option program.
• Flexible Time Off, Company Slowdowns, and Summer Fridays: Take time off to relax and rejuvenate on your own terms with flexible time off, multiple company slowdowns, and Summer Fridays.
• Home Office Setup and Stipend: Setup your home office for success with our premium technology packages and an additional stipend for any extra needs.
• Professional Development: Grow your hard and soft skills with our annual professional development stipend.

US Jobs: The base salary range for this role is: $130,000-$150,000 per year. The range listed is just one component of Yieldmo's total compensation package for employees. Individual compensation decisions are based on a number of factors, including experience, level, skillset, and balancing internal equity relative to peers at the company. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. In these situations, the updated salary range will be communicated with you as a candidate. For all other countries, we have competitive pay bands based on market standards.

Overview and Responsibilities:
Paramount Brand Studio is the full-service branded content division of Paramount, committed to developing and implementing coordinated marketing solutions that position brands at the center of culture. We collaborate with advertisers to build remarkable sponsorships and original branded content that seamlessly connect with audiences across Paramounts expansive ecosystemincluding its iconic IP, platforms, and channels.
Marketing Strategy and Operations, a vital function within Paramount Brand Studios, drives Paramount Advertisings growth and success. The team focuses on three key areas: Product Marketing, which promotes Paramounts offerings through clear messaging and compelling sales materials; Revenue Strategy & IP Monetization, which develops sponsorship packages and pricing models to support sales in closing deals and exceeding revenue targets; and Sales Enablement, which equips sales teams with the tools, content, and technology needed to engage clients effectively and win business. Together, these efforts position Paramount as a leader in the advertising market, strengthen partnerships, and deliver significant results.
We are looking for a seasoned Manager to join the team! The ideal candidate is passionate about entertainment, technology, media, marketing, and the business of ad sales, with a strong eagerness to learn and grow within the industry!
Responsibilities:
Develop sales collateral and sponsorship opportunities that engage media buyers and drive revenue.
Collaborate cross-functionally with teams across sales, programming, engineering, production, legal, design, yield, and ad operations to align efforts and secure agreement for sponsorship initiatives.
Act as the internal expert and primary point of contact for both sales and Paramount Brand Studio on Paramount+ and Pluto TV; answering questions, educating on sponsorship opportunities, and leading sales enablement to improve efficiency and growth.
Support inbound RFP responses, priority client programs, and company-wide ad sales growth initiatives by providing specialized expertise from the business unit.
Lead team improvement projects, including process audits and optimizations, to drive greater efficiency and improve work quality.
Stay up-to-date on media industry trends, streaming innovations, ad technology, and the needs of the buying community to ensure our offerings stand out clearly from the competition.
Basic Qualifications:
5+ years of media or marketing experience at a media company, agency, or brand, with a focus on custom marketing solutions or partnerships.
Strong knowledge of media planning, programmatic advertising, and digital media.
Additional Qualifications:
Excellent storytelling, writing, and interpersonal skills, able to craft clear and compelling narratives.
Deep cultural awareness with the ability to spot current and emerging trends.
Skilled at simplifying complex information into clear, actionable messaging for sales and clients.
Proven ability to lead multiple projects efficiently and collaborate across teams.
Proficient in presentation tools like PowerPoint, Google Slides, or Keynote, with good design sense.
Committed to finding solutions and solving problems effectively.
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
ADDITIONAL INFORMATION
Hiring Salary Range: $95,000.00 - 105,000.00.The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.This position is eligible to earn sales incentive compensation.
is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.

**About the Team**
The B2B marketing team highlights the power of Uber's platform for businesses. We are a global team responsible for creating awareness, driving demand and supporting existing customers of our B2B products and partnerships. We work in strong collaboration with cross-functional partners across CRM, Operations, Sales, and Business Development. Our work spans several Uber products and partnerships including Uber for Business, Uber Health, Brand Partnerships and B2B Delivery.
**About the Role**
We're looking for a Strategy and Planning manager to oversee key strategic functions and processes that keep the B2B Marketing team operating smoothly and efficiently. You will be responsible for facilitating bi-annual team planning, budgeting and forecasting, executive stakeholder presentations (Quarterly Marketing Review), and other special projects to improve overall marketing processes. By managing these functions, you will help shape and communicate team-wide priorities and commitments, ensure resources are being allocated to the highest impact projects, and help drive alignment within the team and across stakeholders.
**What You'll Do**
+ Support bi-annual team planning processes, brainstorms & artifacts, including strategy articulation, project commitments, learning agenda, and x-functional dependencies
+ Support annual marketing budget planning with key business counterparts (Ops, Finance)
+ Develop marketing-first strategies for critical B2B business priorities, inclusive of end-to-end GTM plans
+ Own budget tracking, PO forecasting, and T&E expense reporting to ensure team spends budget in line with annual plan
+ Be subject matter expert on all critical teams processes (vendor onboarding, PO creation, contract reviews, etc) and find ways to streamline on behalf of marketers Track team-wide T&E expenses and
+ Support the development of Quarterly Marketing Review presentations with executive stakeholders, including recommending topics and ensuring presenters are adequately prepared
+ Maintain centralized launch calendars & project trackers across multiple teams
+ Work with marketing stakeholders across regions and time zones
**Basic Qualifications**
+ 3-5 years of strategy & planning or management consultant within a marketing organization or marketing-adjacent function
+ Comfort working in an agile environment to deliver cross-functional results
+ Proficient in use of project management tools (e.g. Asana, JIRA, Trello)
+ Excellent written, verbal, and presentation communication skills
+ High attention to detail with strong organizational skills
+ Ability to think critically, solve problems, and put together strategic frameworks that can be used globally
**Preferred Qualifications**
+ Demonstrated experience with marketing planning processes (strategy development, budgeting, headcount asks, etc)
+ B2B Marketing experience or exposure
+ A great teammate who enjoys partnering collaboratively with multiple teams, influencing stakeholders, and driving towards decision making.
+ Comfortable working with small sets of data and using that data to make strategic decisions.
+ Previous Marketing experience, inclusive of conducting research, and developing research based insights and personas.
+ Comfort working within a dynamic, fast-paced, and sometimes ambiguous environment.
+ A hard-working, thorough, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.
For New York, NY-based roles: The base salary range for this role is USD$130,000 per year - USD$44,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD 130,000 per year - USD 144,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form-

**About Ketchum**
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world - and how it responds to ideas - through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!
Overview:
As Director, Digital + Social Strategy, you will be a senior strategic leader guiding brands in how to authentically show up and thrive in social and digital spaces. You will pair deep knowledge of consumer and cultural trends with an expert understanding of social media behavior, emerging platforms, and community-building strategies. You will lead insight-driven, social-first planning that translates data into compelling briefs, inspires creative teams, and drives measurable brand and business results.
This role is built for a strategic thinker who understands the pulse of culture and how audiences behave, connect, and create in social channels-and who can activate that knowledge to fuel impactful campaigns for consumer, lifestyle, and CPG brands.
About the Job:
**Strategic Leadership & Consulting**
+ Lead the development of integrated, social-first strategies that align with brand objectives, audience behaviors, and cultural opportunities.
+ Act as a senior advisor on digital and social strategy for priority consumer, lifestyle, and CPG clients-connecting cultural intelligence with actionable marketing approaches.
+ Monitor and interpret cultural trends, social media behaviors, platform updates, and community dynamics to identify opportunities for brand engagement.
+ Build strategies that not only spark attention but also foster lasting brand communities across social channels.
**Data, Insights & Creative Inspiration**
+ Leverage social listening tools, trend-tracking platforms, AI-driven insight tools, and first/third-party data to surface actionable audience and content insights.
+ Translate complex data into clear narratives and strategic recommendations that inspire bold creative ideas.
+ Write and present compelling content and campaign briefs that galvanize creative teams toward social-first, earned-led solutions.
**Client & Business Development**
+ Serve as a primary strategic lead for key accounts, ensuring strategies deliver measurable engagement, community growth, and brand impact.
+ Play a lead role in high-value new business efforts, developing social-first strategy narratives and participating in pitches.
+ Identify and proactively recommend opportunities for brands to activate around emerging cultural and digital moments.
**Thought Leadership & Innovation**
+ Produce thought leadership content, trend reports, and best practice guides to position Ketchum as a leader in digital and social strategy.
+ Represent the agency in industry conversations-conferences, panels, media commentary-on culture, social media, and community-building trends.
+ Partner with analytics, creative, and channel experts to evolve proprietary methodologies for social listening, trend activation, and community growth.
**Team Leadership & Development**
+ Manage and mentor junior strategists, building their skills in cultural insight gathering, social strategy, and creative briefing.
+ Champion collaboration across analytics, creative, influencer, paid media, and account teams to ensure integrated, insight-led campaign development.
+ Contribute to talent planning, resourcing, and skills development for the broader Digital + Social team.
Qualifications:
+ 10+ years of experience in digital and social strategy, with proven expertise in consumer, lifestyle, and CPG brand marketing.
+ Deep understanding of social media platforms, content formats, algorithms, and audience behaviors, with a track record of activating and engaging communities.
+ Proficiency in social listening tools (e.g., Sprinklr, Brandwatch, Talkwalker), cultural trend-tracking platforms, and AI-powered insight generation tools.
+ Strong ability to synthesize cultural and behavioral data into compelling strategies and creative briefs.
+ Demonstrated success in inspiring and collaborating with creative teams to deliver breakthrough social-first ideas.
+ Exceptional written, verbal, and presentation skills, with the ability to influence senior clients and cross-functional teams.
+ Experience leading multi-disciplinary teams and managing client relationships at a senior level.
_The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available._ _#LI-Hybrid_
**What We Offer**
+ Hybrid Workplace: Three days a week in the office
+ Robust benefits program, effective within 30 days of hire
+ Paid maternity/paternity leave
+ Family Forming Benefits
+ Employee Recognition Program
+ Generous paid time off includes vacation, wellness, and extended holiday schedule
+ Various development opportunities to enhance personal and professional life
+ Tuition reimbursement
+ Monthly Cell Phone & Wi-Fi reimbursement
Interested? We've got an opportunity for you.
Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.

**Company :**
Highmark Health
**Job Description :**
**JOB SUMMARY**
_As a Digital Strategy Partner, you'll work on shaping and executing the organization's digital vision in solving key customer and business problems. The incumbent will work closely with our omni-channel Product Managers in establishing how digital experiences align with business goals/objectives and deliver on customer needs across multiple digital channels, maximizing the value and power of our digital capabilities. This will include establishing the metrics of success that will show us how our digital capabilities meet those objectives. This team member will consider market trends, tech trends, customer behavior data, performance data, customer journey analytics, amongst other data sources to recommend ways that digital channels can contribute to achieving our goals. Key activities include but are not limited to: defining and shaping digital strategy, identifying opportunities to solve business problems with digital technologies, conducting market research, external benchmarking and competitive analysis, conducting data analysis, collaborating with cross-disciplinary product teams (i.e., Product Managers, Designers, Strategists) to develop product roadmaps and initiatives, collaborating with Digital Product Management to bring strategy to life through our digital products, and working with and managing our vendor partners and other stakeholders who support our digital experiences. This role is designed for a big picture thinker and team player - someone who loves architecting digital experiences, driving innovation, and working in a highly matrixed environment!_
**ESSENTIAL RESPONSIBILITIES**
+ Lead or support key strategic initiatives across Enterprise. Role will vary depending on initiative, but will include elements of team leadership, problem-solving, data analysis, project management, communication, and implementation support. Will participate on a portfolio of projects.
+ Participate in the development of strategic plans for the Enterprise and the key business units of the Enterprise.
+ Support the team in identifying, clarifying, and resolving complex issues critical to the success of the initiative.
+ Support the identification of initiative impacts with other strategic initiatives to ensure alignment of the overall strategy.
+ Help develop standard analytics and processes to use in leading various strategic initiatives.
+ Play a role in shaping the culture and skill set of the organization.
+ Other duties as assigned or requested.
**EDUCATION**
**Required**
+ Bachelor's Degree in Business, or related field, or relevant experience and/or education as determined by the company in lieu of bachelor's degree.
**Preferred**
+ Master's Degree in Business, or related field.
**EXPERIENCE**
**Required**
+ 5 years of experience in Strategic Planning or related work experience in Business or Healthcare or equivalent combination of experience and education
+ 2 years of consulting experience (external or internal) or equivalent combination of experience and education
**Preferred**
+ 6 years of experience in payer, hospital system, or care delivery industry
+ Experience influencing change in complex organizational systems
**SKILLS**
+ Ability to solve complex conceptual and operational problems; potential ability to lead teams in problem-solving exercises
+ Strong quantitative and analytical skills
+ Demonstrated influencing, and teamwork skills
+ Basic project management skills
+ Focus on impacts to the customer of decisions rendered
+ Proactive in driving change and continuous improvement
+ Strong emotional intelligence, with servant leadership mindset
+ Commitment to development of others and self
**Language (Other than English):**
+ None
**Travel Requirement:**
+ 0% - 25%
**PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS**
**Position Type**
+ Office-based
Teaches / trains others regularly
+ Occasionally
Travel regularly from the office to various work sites or from site-to-site
+ Rarely
Works primarily out-of-the office selling products/services (sales employees)
+ Never
Physical work site required
+ Yes
Lifting: up to 10 pounds
+ Constantly
Lifting: 10 to 25 pounds
+ Occasionally
Lifting: 25 to 50 pounds
+ Never
**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._
**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy._
_Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._
**Pay Range Minimum:**
$92,300.00
**Pay Range Maximum:**
$172,500.00
_Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets._
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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Req ID: J264922