What Jobs are available for Brand Manager in Austin?

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their marketing team in Austin, Texas, US . This hybrid role involves working from the office for key collaborative sessions and remotely for other tasks, offering a balance of teamwork and flexibility. You will be responsible for developing and executing brand strategies, driving market growth, and enhancing brand perception. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and proven experience in brand management within the FMCG industry.

Responsibilities:

• Develop and implement comprehensive brand strategies to achieve business objectives and drive market share growth.
• Conduct market research and analyze consumer insights, competitive landscape, and industry trends to inform brand positioning and marketing initiatives.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
• Manage the brand's advertising and promotional budget effectively, ensuring optimal ROI.
• Collaborate with product development teams to ensure new product launches align with brand strategy and meet consumer needs.
• Develop and maintain strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Monitor brand performance metrics, analyze sales data, and provide regular reports on brand health, market share, and campaign effectiveness.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Identify opportunities for brand extension and new market penetration.
• Manage packaging design and ensure compliance with regulatory requirements.
• Lead cross-functional teams to ensure alignment and successful execution of brand plans.
• Stay abreast of evolving consumer preferences and market dynamics to adapt brand strategies accordingly.
• Manage and nurture the brand's online presence and social media engagement.
• Develop and implement consumer engagement programs.
• Contribute to the overall marketing strategy and innovation pipeline.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• Minimum of 5 years of progressive experience in brand management, marketing, or product management, specifically within the FMCG industry.
• Proven track record of successfully developing and launching brands and marketing campaigns.
• Strong understanding of consumer behavior, market segmentation, and brand strategy principles.
• Experience with digital marketing, social media management, and e-commerce platforms.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong project management and organizational skills.
• Exceptional written and verbal communication and presentation skills.
• Ability to work collaboratively in a hybrid environment, effectively managing both in-office and remote responsibilities.
• Proficiency in marketing analytics tools and software.
• Creative thinking and a passion for building strong brands.
• Experience managing external agencies and cross-functional teams.

This hybrid role is perfect for a dynamic marketing professional looking to make a significant impact on a well-known FMCG brand. Join our client's team and help shape the future of their consumer offerings.

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a strategic and creative Brand Manager to lead the development and execution of brand strategies within the dynamic market of Austin, Texas . This is an office-based position, offering direct engagement with product development, marketing, and sales teams. As the Brand Manager, you will be responsible for cultivating and growing assigned brands, ensuring their sustained success and market leadership. Your core duties will include conducting market research, analyzing consumer trends, and identifying new opportunities for brand expansion. You will develop comprehensive marketing plans, including advertising, promotions, digital marketing, and public relations initiatives, to enhance brand awareness and drive sales. Collaboration with cross-functional teams, including product innovation, supply chain, and sales, will be integral to bringing new products to market and optimizing existing ones. You will manage the brand budget effectively, ensuring a strong return on investment for all marketing activities. The ideal candidate possesses a deep understanding of the FMCG landscape, consumer behavior, and brand building principles. Proven experience in developing and executing successful marketing campaigns, with a strong emphasis on digital channels, is essential. Excellent analytical, strategic thinking, and leadership skills are required. You will be responsible for monitoring brand performance, identifying key performance indicators (KPIs), and making data-driven decisions to optimize strategies. This role offers a fantastic opportunity to shape the future of well-known brands and contribute to significant business growth within a highly competitive industry. The successful candidate will be a passionate marketer with a keen eye for detail and a commitment to delivering exceptional results in a collaborative, in-person environment.

Our client, a rapidly expanding FMCG company, is looking for a highly motivated and strategic Brand Manager to spearhead brand development and growth initiatives. This role is critical in shaping our product's market presence and driving consumer engagement. As a remote-first position, you will leverage digital communication and collaboration tools to connect with teams and stakeholders across the globe. You will be responsible for developing and executing comprehensive marketing strategies, including market research, product positioning, go-to-market plans, and promotional campaigns. The ideal candidate will have a proven track record in brand management within the FMCG sector, a deep understanding of consumer behavior, and a passion for creating impactful brand experiences. You will work closely with cross-functional teams, including product development, sales, and digital marketing, to ensure brand consistency and maximize market penetration. This is an exciting opportunity to lead a recognized brand in a dynamic industry, with the flexibility and autonomy that comes with a remote work environment. Responsibilities include: conducting market analysis to identify consumer trends and competitive landscape; defining brand strategy, messaging, and visual identity; developing and managing annual marketing plans and budgets; leading the execution of integrated marketing campaigns across various channels (digital, social media, PR, trade marketing); collaborating with product development teams on new product launches and line extensions; analyzing campaign performance and providing actionable insights for optimization; managing agency relationships; and contributing to the overall business strategy of the company. Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA preferred; 5+ years of progressive brand management experience in the FMCG industry; demonstrated success in building and growing brands; strong analytical and strategic thinking skills; excellent communication and presentation abilities; proficiency in digital marketing and analytics tools; and experience working effectively in a remote team setting. You should be a self-starter, highly organized, and capable of managing multiple projects simultaneously in a virtual environment.

**About Onnit:**
Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes-those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.
Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a _Best Place to Work in Austin_ by the _Austin Business Journal_ , we take pride in fostering a dynamic and purpose-driven environment-and we'd love for you to be part of it.
**JOB SUMMARY**
The Senior Brand Manager is responsible for developing the brand strategy and marketing plans that deliver on the business objectives and drive consumer engagement. This role partners closely with teams cross-functionally to develop category and portfolio strategy, positioning, and go-to-market plans in line with the brand vision, leveraging consumer insights, market trends, competitive analysis, and data to drive the business forward. This high-impact position requires a dynamic, results-driven, strategic thinker with a deep understanding of branding, omnichannel marketing, and consumer behavior. The Senior Brand Manager leads the strategic direction of both retail and digital marketing efforts ensuring brand consistency and a streamlined full funnel consumer journey. This role reports to the Director of Brand Management.
**KEY RESPONSIBILITIES**
+ Drive brand vision and strategy throughout the organization through strong team and crossfunctional leadership skills.
+ Build and evolve brand positioning based on consumer insights and develop a marketing strategy and tactical plan that aligns with and supports overall business objectives.
+ Play a lead role in the annual planning process developing strategic brand plans informed by insights and data to drive business objectives.
+ Lead the execution of marketing plans inclusive of advertising campaigns, activations/partnerships, pricing initiatives, shopper marketing programs and product launches.
+ Continuously evaluate base business performance to inform short and long-term business strategies and plans to achieve planned goals.
+ Develop communication and messaging strategy and marketing calendar across omni-channel touchpoints.
+ Be the brand champion and steward elevating consumer insights, category knowledge, and marketplace dynamics.
+ Collaborate with cross-functional teams such as, innovation, R&D, sales, eCommerce, media, and operations to drive brand performance.
+ Develop Key Performance Indicators (KPIs) and metrics that gauge the effectiveness of marketing initiatives, modifying plans as needed to optimize the impact.
+ Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness.
**QUALIFICATIONS**
+ Bachelor's degree required. Master's degree in in marketing, business, or a related field preferred.
+ 5+ years of marketing or brand management experience
+ Experience in both employee management & cross-functional team management; selfconfident individual who can lead a team and work collaboratively
+ Outstanding verbal, written and interpersonal communications skills to internal/external partners
+ Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
+ Critical thinker with a consumer centric & growth mindset - learn fast vs. avoid failure
+ Excellent strategic and analytical skills; ability to use various data sources to assess business performance and competitive landscape, bringing forth insights and recommendations to integrate into overall strategy
+ Agile, creative thinker with resilience to adapt workplans as opportunities arise Proven success with omnichannel brands with a clear understanding of eCommerce focused GTM models
+ Self-starter, comfortable with fast paced, often ambiguous environment
+ Passion for the health and wellness space
**Benefits**
+ Full medical, dental, and vision benefits
+ Basic Life Insurance
+ Immediate 401(k) eligibility with company matching
+ Unlimited vacation
+ Paid holidays
+ Flexible workplace policy
+ $100/month flexible benefit stipend
+ Tuition reimbursement
+ Fringe benefits include free access to Korrect Fitness gym and Black Swan Yoga studios, in-office meals, product credits and discounts, among many others
EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to join their marketing team in Austin, Texas, US . This role is responsible for driving brand growth, developing and executing marketing strategies, and ensuring the successful positioning and performance of assigned brands within a competitive market. You will oversee all aspects of brand management, including market analysis, consumer insights, product innovation, advertising and promotion planning, and budget management. The ideal candidate will possess a strong understanding of brand strategy, consumer marketing, and the FMCG industry. You should have a proven track record of developing and launching successful marketing campaigns, analyzing market trends, and collaborating effectively with cross-functional teams such as sales, R&D, and supply chain. This is an excellent opportunity for a results-oriented marketer to make a significant impact on brand success.

Responsibilities:

• Develop and implement comprehensive brand strategies to achieve business objectives.
• Conduct market research and analyze consumer insights to identify opportunities and unmet needs.
• Manage the annual marketing plan, including advertising, promotions, digital marketing, and public relations initiatives.
• Oversee product development and innovation pipeline for assigned brands.
• Manage brand budgets and ensure profitable growth.
• Collaborate with creative agencies and internal teams to develop compelling marketing materials and campaigns.
• Monitor brand performance, sales data, and market share, providing regular reports and actionable recommendations.
• Work closely with sales teams to ensure effective in-market execution of brand strategies.
• Partner with supply chain and operations teams to ensure product availability and manage inventory.
• Stay informed about competitive landscape and industry trends.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of progressive brand management experience, preferably within the FMCG/CPG industry.
• Demonstrated success in developing and executing effective marketing strategies and campaigns.
• Strong understanding of consumer insights, market research, and data analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Proven ability to manage budgets and P&L.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working with cross-functional teams.
• Proficiency in marketing software and analytics tools.
• A passion for building strong brands and driving consumer engagement.

Our client is seeking a creative and strategically-minded FMCG Brand Manager to lead the development and execution of brand strategies in a dynamic, fully remote environment. This role is essential for driving brand growth, increasing market share, and building strong consumer connections. You will be responsible for overseeing all aspects of brand management, from market research and product positioning to marketing campaign development and performance analysis. As a remote-first professional, you'll collaborate with cross-functional teams to ensure cohesive brand messaging and impactful execution. Responsibilities include:

• Developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
• Conducting market research, consumer analysis, and competitive landscape assessment to identify trends and insights.
• Defining brand positioning, value propositions, and key messaging for target audiences.
• Leading the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
• Managing the brand's marketing budget, ensuring effective allocation of resources and maximizing ROI.
• Collaborating with product development teams to inform new product innovation and line extensions.
• Working closely with sales teams to ensure effective go-to-market strategies and support.
• Monitoring brand performance metrics (sales, market share, brand awareness, customer engagement) and providing regular reports with actionable recommendations.
• Overseeing packaging design and ensuring brand consistency across all touchpoints.
• Staying informed about industry best practices and emerging trends in FMCG marketing and brand management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5-7 years of progressive experience in brand management, specifically within the Fast-Moving Consumer Goods (FMCG) sector.
• Proven track record of successfully developing and launching brands or managing existing brands to achieve growth.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Experience with digital marketing, social media strategy, and content creation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding communication, presentation, and interpersonal abilities, crucial for remote collaboration.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, remote environment.
• Proficiency in market research tools and data analysis.
• Creative thinking and a passion for building engaging brands.

While this role is fully remote, the brand's strategic direction is often informed by insights relevant to the **Austin, Texas, US** market and beyond. If you are a visionary Brand Manager ready to drive impact from a remote setting, we encourage you to apply.

WhatJobs is searching for a strategic and innovative Senior Brand Manager to lead our brand initiatives in the FMCG sector. This is a remote position, offering the opportunity to shape the identity and market presence of our key brands from anywhere in the US. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and ensuring consistent brand messaging across all consumer touchpoints.

Your core responsibilities will include overseeing brand planning, product innovation, marketing campaign development, and promotional activities. You will conduct market research and consumer analysis to identify key trends, opportunities, and competitive insights. Collaborating closely with cross-functional teams, including sales, product development, and creative agencies, will be crucial for successful campaign execution. You will manage the brand budget, track performance metrics, and report on key KPIs to senior leadership. We expect you to be a champion for the brand, ensuring its integrity and growth in a dynamic marketplace.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in brand management, preferably within the FMCG industry. A strong understanding of marketing principles, consumer behavior, and market dynamics is essential. Proven experience in developing and launching successful marketing campaigns, managing product portfolios, and driving brand growth is required. Excellent analytical, strategic thinking, and leadership skills are paramount. You must possess exceptional communication and presentation abilities, with the capacity to influence stakeholders at all levels. Experience with digital marketing and e-commerce platforms is a significant advantage. This role is a remote opportunity, demanding self-motivation and the ability to thrive in an independent work environment. If you are a visionary brand leader passionate about building impactful consumer brands, we encourage you to apply.

Our client is seeking a strategic and results-oriented Senior Brand Manager to lead brand initiatives and elevate brand presence in Austin, Texas, US . This pivotal role will involve developing and executing comprehensive brand strategies that align with the company's overarching business objectives. You will be responsible for managing the brand's identity, positioning, and messaging across all touchpoints, ensuring consistency and driving market differentiation. The ideal candidate possesses a deep understanding of consumer insights, market dynamics, and integrated marketing communications, coupled with a proven ability to build and grow powerful brands.

Key responsibilities include:

• Develop and implement integrated brand strategies, including positioning, messaging, and go-to-market plans.
• Conduct market research, consumer trend analysis, and competitive landscape assessments to identify opportunities and inform brand strategy.
• Oversee the development of all marketing collateral, advertising campaigns, and digital content to ensure brand consistency and impact.
• Manage the brand budget, allocating resources effectively to maximize ROI and achieve key performance indicators.
• Collaborate with internal teams (e.g., Product Development, Sales, Creative) and external agencies to ensure cohesive brand execution across all channels.
• Monitor brand health metrics, track campaign performance, and provide regular reports and actionable insights to senior leadership.
• Lead product launches and ensure successful market introduction and sustained growth.
• Develop and nurture strong relationships with key stakeholders, including media, influencers, and partners.
• Mentor and guide junior brand marketing professionals, fostering a collaborative and high-performing team environment.
• Stay abreast of industry trends, emerging technologies, and best practices in brand management and marketing.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
• Minimum of 7-10 years of progressive experience in brand management, with a strong focus on consumer goods or technology sectors.
• Proven track record of developing and executing successful brand strategies that have driven significant market share growth.
• Expertise in market research, consumer insights, competitive analysis, and brand positioning.
• Strong understanding of integrated marketing communications, including digital, social, content, and traditional advertising.
• Excellent project management, communication, and presentation skills.
• Demonstrated ability to manage budgets, lead cross-functional teams, and work effectively with external agencies.
• Strategic thinker with a creative mindset and a data-driven approach to decision-making.
• Experience in managing product lifecycles and leading successful product launches.
• Passion for building strong brands and a deep understanding of consumer behavior.

This role requires the candidate to be based in or willing to relocate to Austin, Texas, US , offering a competitive salary, extensive benefits, and significant opportunities for career advancement within a growing organization.

Our client, a dynamic leader in the fast-moving consumer goods (FMCG) sector, is seeking an accomplished and strategic Senior Brand Manager to join their innovative team. This role is crucial in driving brand growth, market share, and consumer engagement. You will be instrumental in developing and executing comprehensive brand strategies that resonate with target audiences and differentiate our client's products in a highly competitive marketplace. Your responsibilities will include leading new product launches, managing marketing budgets effectively, overseeing advertising and promotional campaigns, and conducting in-depth market research to identify emerging trends and opportunities.

The ideal candidate will possess a proven track record of success in brand management within the FMCG industry, demonstrating a strong understanding of consumer psychology, market dynamics, and digital marketing strategies. You will be adept at cross-functional collaboration, working closely with sales, product development, and agency partners to ensure seamless execution of brand initiatives. A key aspect of this role involves analyzing brand performance metrics, deriving actionable insights, and presenting findings and recommendations to senior leadership.

Responsibilities:

• Develop and implement long-term brand strategies aligned with company objectives.
• Lead the creation and execution of integrated marketing plans across various channels.
• Manage the P&L for assigned brands, ensuring profitable growth.
• Oversee market research, competitive analysis, and consumer insights generation.
• Drive innovation by identifying opportunities for new product development and line extensions.
• Manage relationships with advertising agencies, media partners, and other external vendors.
• Present brand plans, performance updates, and strategic recommendations to executive management.
• Mentor and guide junior marketing team members.

This position is based in Austin, Texas, US , offering a vibrant work environment with a hybrid work model, allowing for a balance between in-office collaboration and remote flexibility. We are looking for a results-oriented individual with exceptional leadership, communication, and analytical skills. If you are passionate about building impactful brands and thrive in a fast-paced environment, we encourage you to apply. This is an excellent opportunity to make a significant impact within a leading organization.