Brand Manager

94103, California Unilever

Posted 3 days ago

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Job Description

WHO ARE WE?
We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, ( SmartyPants and future acquisitions to come! This position's home company is OLLY.
THE ROLE: BRAND MANAGER
Reporting to the Brand Director for our Supplements business, the Brand Manager will serve as a key member of the Brand team by owning strategic base business initiatives and analyses for owned segments. You will be responsible for monitoring brand health across channels and helping determine how to maximize growth by analyzing competitive activity, consumer feedback and industry trends. Opportunities for new experiences and growth are limitless!
KEY RESPONSIBILITIES
+ Champion the development of bold ideas to drive growth and deliver against the business and brand strategies.
+ With support of the Brand Director, and in collaboration with the Innovation team, develop the long- term strategy for VMS segments inclusive of marketing, innovation and channel strategies.
+ Manage multiple VMS segments and associated projects for base business, including renovation and label updates.
+ Develop and execute best in class plans for owned segments, annually and long term, including launch plans for new Innovation items .
+ Participate in Quarterly Business Review process for the multiple VMS segments. Monitor business and brand health through shipment/consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure that the brand delivers against annual targets.
+ Partners with Insights to translate consumer learnings into actionable business initiatives
+ Helps create brand and category stories for strategic customers
+ Develop direct reports to develop the next leaders in the Brand organization.
THE CANDIDATE
You are passionate about building a brand in a dynamic environment. You're not afraid to dive into the data, interpreting numbers and translating them into actionable insights. You are a strategic thinker, a collaborative leader and never afraid to roll up your sleeves to do whatever is necessary to execute the day-to-day plan.
CAPABILITIES + SKILLS REQUIRED
+ You are a successful marketer with 6-8 years experience in brand in the CPG industry.
+ Provide clear direction and partnership to multiple cross-functional efforts, ensuring that complex issues, priorities and requirements are considered and integrated in decision- making.
+ Demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization.
+ Strong understanding of how to read and manage the P&L, and how to work cross-functionally to deliver financial goals. Take pride in driving day-to-day decisions that will positively impact the P&L in the long run.
+ Ability to toggle between high-level strategy & vision and detailed analytics; also between data-driven/fact-based and creative/gut-feel decision- making
+ Strong analytical skills and experience working with syndicated and shopper data such as IRI Unify, Target POL, etc.
+ Ability to change information into insights for actionable growth
+ A true "Team Player" who can work cross-functionally to achieve results
+ Strong ability in presentation development and storytelling in Powerpoint and analysis in Excel
+ Ability to multi-task and thrive in a dynamic, deadline driven environment
+ Experience in nutritional space a plus, but not required
+ MBA a plus, but not required
WHAT TO EXPECT DURING THE INTERVIEW PROCESS
+ Initial video screen with a member of our Talent team
+ Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
+ Round 2: 2-3 conversations with team or cross functional Ollies
+ Final Round: Homework*
*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs
THE DETAILS
LOCATION: San Francisco, CA - hybrid work schedule
HOURS: Full time, exempt (salary)
MANAGER: Brand Director, Supplements
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The salary range for this position is $120 ,000 - 150,000 dependent on experience and location.
WHAT WE OFFER:
+ An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
+ 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
+ 4 weeks PTO + paid holidays + 12 Mental Health Days per year
+ 100% Paid parental leave, Fertility + Adoption Benefits
+ Annual Bonus
+ 401(k) plan with Employer Match
+ Hybrid Work + Wellness + Cell Phone Stipends
+ Free product
+ And much more!
OLLY is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, and for employees working in California, ancestry, ethnicity, gender identity and expression, sexual orientation, marital status, protected medical condition, or any other protected status in accordance with all applicable federal, state and local laws.
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Brand Manager

95113 San Jose, California $120000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Brand Manager to oversee one of their key product lines. This hybrid role, based in San Jose, California, US , offers a dynamic work environment where you will be instrumental in shaping brand identity, driving market growth, and enhancing consumer engagement. You will be responsible for developing and executing comprehensive brand strategies, including marketing plans, product positioning, and promotional activities. Key duties involve conducting market research, analyzing consumer trends, and monitoring competitor activities to identify new opportunities. You will collaborate with cross-functional teams, including sales, product development, and advertising agencies, to ensure consistent brand messaging and successful product launches. The ideal candidate possesses a deep understanding of the FMCG market, consumer behavior, and integrated marketing communications. Proven experience in brand management, with a track record of successful campaign development and execution, is essential. Strong analytical, strategic thinking, and leadership skills are required. You must be adept at managing budgets, evaluating campaign performance, and making data-driven decisions. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. Join a forward-thinking organization and make a significant impact on well-known consumer brands.
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Brand Manager

92101 San Diego Country Estates, California $95000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is a prominent player in the FMCG sector seeking a creative and strategic Brand Manager to join their marketing team in San Diego, California, US . This on-site role is crucial for driving brand growth, developing innovative marketing strategies, and ensuring consistent brand messaging across all consumer touchpoints. You will be responsible for understanding market trends, consumer insights, and competitive landscapes to shape the brand's future. The ideal candidate will have a proven track record in brand management, product marketing, and campaign execution within the fast-moving consumer goods industry. You will collaborate closely with product development, sales, digital marketing, and external agencies to launch new products, execute marketing campaigns, and manage the brand's P&L. Strong analytical skills, exceptional creativity, and the ability to influence cross-functional teams are essential. We are looking for an individual passionate about consumer brands, with a keen eye for detail and a drive to achieve measurable business results. This is an exciting opportunity to shape the identity and success of well-known consumer products.

Responsibilities:
  • Develop and execute comprehensive brand strategies to drive market share and profitability.
  • Conduct market research and analyze consumer trends, competitive activity, and category performance.
  • Manage the brand's annual marketing plan, including budget allocation and ROI analysis.
  • Lead the development and launch of new products and marketing initiatives.
  • Oversee advertising, promotions, digital marketing, and public relations activities for the brand.
  • Collaborate with sales teams to ensure effective go-to-market strategies.
  • Manage relationships with advertising agencies, media partners, and other external vendors.
  • Monitor brand performance metrics and adjust strategies as needed.
  • Ensure brand consistency across all marketing communications and packaging.
  • Present brand strategies and performance updates to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 5+ years of experience in brand management or product marketing, preferably within the FMCG sector.
  • Proven success in developing and executing integrated marketing campaigns.
  • Strong understanding of consumer behavior and market dynamics.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal abilities.
  • Experience with digital marketing channels and social media platforms.
  • Proficiency in market research tools and data analysis.
  • Ability to manage multiple projects and deadlines effectively.
  • Demonstrated creativity and passion for consumer brands.
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Brand Manager

94103 San Francisco, California $110000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Brand Manager to lead brand strategy and execution for key product lines in the fast-moving consumer goods (FMCG) sector, based in San Francisco, California, US . This role is critical in driving brand growth, market share, and consumer engagement. The successful candidate will have a proven track record in brand management, a deep understanding of consumer insights, and a passion for building iconic brands.

Responsibilities:
  • Develop and execute comprehensive brand strategies, including positioning, messaging, and go-to-market plans, to achieve business objectives.
  • Conduct in-depth market research and consumer analysis to identify opportunities and challenges, translating insights into actionable strategies.
  • Manage the P&L for assigned brands, ensuring profitable growth and efficient budget allocation.
  • Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
  • Collaborate with cross-functional teams, including sales, product development, R&D, and agency partners, to ensure brand consistency and successful product launches.
  • Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
  • Identify and cultivate new product development opportunities that align with brand strategy and consumer needs.
  • Manage agency relationships, providing clear briefs and ensuring high-quality deliverables.
  • Stay abreast of industry trends, competitive landscape, and emerging consumer behaviors to maintain brand relevance and drive innovation.
  • Lead and mentor junior brand team members, fostering a culture of creativity and accountability.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 5 years of experience in brand management within the FMCG industry.
  • Demonstrated success in developing and implementing effective brand strategies and marketing campaigns.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
  • Excellent understanding of marketing principles, digital marketing, and consumer behavior.
  • Proven ability to manage budgets and P&Ls effectively.
  • Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Strong leadership, communication, and interpersonal skills, with the ability to influence and collaborate with diverse teams.
  • Experience working with external agencies and suppliers.
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Brand Manager

90001 Los Angeles, California $110000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a leading player in the FMCG (Fast-Moving Consumer Goods) sector, is seeking a dynamic and strategic Brand Manager to drive brand growth and market presence in the vibrant **Los Angeles, California, US**. This is a pivotal role responsible for developing and executing comprehensive brand strategies that enhance consumer perception, increase market share, and achieve commercial objectives. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and the FMCG landscape. You will be responsible for overseeing all aspects of brand communication, product innovation, and marketing campaigns.

Key responsibilities include:
  • Develop and implement innovative brand strategies to build brand equity and drive market growth.
  • Conduct market research and consumer analysis to identify key insights and opportunities.
  • Manage the brand's P&L, ensuring profitability and return on investment.
  • Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, social media, PR, in-store promotions).
  • Collaborate with product development teams on new product introductions and line extensions.
  • Manage relationships with external agencies (advertising, media, PR) to ensure brand consistency and effectiveness.
  • Monitor brand performance metrics, analyze sales data, and provide regular reports to senior management.
  • Ensure consistent brand messaging and visual identity across all touchpoints.
  • Identify and pursue strategic partnerships and collaborations to expand brand reach.
  • Stay abreast of industry trends, competitive activities, and consumer behavior shifts.

The successful candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA being a strong asset. A minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, is required. Proven track record of successfully launching and managing brands, driving significant sales growth, and managing marketing budgets is essential. Strong analytical, strategic thinking, leadership, and project management skills are paramount. Excellent communication and presentation abilities are necessary to effectively engage with internal teams, agencies, and stakeholders. This on-site role requires active participation in the dynamic **Los Angeles, California, US** market.
Apply Now

Brand Manager

92101 San Diego Country Estates, California $95000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is seeking an innovative and strategic Brand Manager to lead the development and execution of marketing strategies for their exciting portfolio of Fast-Moving Consumer Goods (FMCG). This role will be instrumental in driving brand growth, increasing market share, and ensuring brand consistency across all consumer touchpoints. While this position offers a hybrid work model, requiring some presence in the office, it provides significant flexibility. Located in the vibrant city of San Diego, California, US , this role offers a dynamic work environment.

Responsibilities:
  • Develop and implement comprehensive brand plans, including market analysis, strategic positioning, and promotional activities.
  • Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
  • Oversee the creation of marketing collateral, advertising campaigns, and digital content across various platforms.
  • Manage the brand budget, ensuring effective allocation of resources and ROI measurement.
  • Collaborate with sales, product development, and external agencies to ensure alignment and successful product launches.
  • Monitor brand performance metrics, sales data, and market share, making data-driven recommendations for optimization.
  • Ensure brand consistency in messaging, visual identity, and consumer engagement across all channels.
  • Identify and cultivate strategic partnerships and sponsorships to enhance brand visibility.
  • Lead and inspire cross-functional teams to achieve brand objectives.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 5 years of progressive experience in brand management, specifically within the FMCG sector.
  • Proven track record of developing and executing successful brand strategies that have driven significant growth.
  • Strong understanding of market research methodologies, consumer behavior, and digital marketing trends.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience managing budgets and working with external creative and media agencies.
  • Proficiency in MS Office Suite and marketing analytics tools.
  • Ability to work collaboratively in a hybrid work environment.

This is a unique opportunity to shape the future of leading consumer brands within a supportive and forward-thinking organization. Join us in making a tangible impact in the fast-paced FMCG market.
Apply Now

Brand Manager

63101 San Francisco, California $95000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Brand Manager to join their team in St. Louis, Missouri, US . This role is instrumental in shaping and driving the growth of key brands within our extensive product portfolio. The successful candidate will be responsible for developing and executing comprehensive brand strategies, overseeing product innovation, managing marketing campaigns, and ensuring consistent brand messaging across all consumer touchpoints. This is an exciting opportunity to work with iconic brands and influence consumer perceptions in a fast-paced and competitive market.

Key responsibilities include conducting market research and competitive analysis to identify opportunities and threats, defining brand positioning and communication strategies, and managing the brand's P&L. You will collaborate closely with cross-functional teams, including sales, R&D, and supply chain, to ensure successful product launches and ongoing brand support. The ideal candidate will possess a strong understanding of marketing principles, consumer behavior, and the FMCG landscape. Proven experience in brand management, including campaign development, digital marketing, and budget management, is essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA being a significant advantage. Excellent analytical, strategic thinking, and communication skills are paramount. You will be joining a dynamic and results-oriented team that values innovation and collaboration, contributing to the ongoing success of our brands in St. Louis, Missouri, US and beyond. This position offers a clear path for professional development and the chance to make a tangible impact on consumer markets.

Responsibilities:
  • Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
  • Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
  • Conduct market research, consumer insights analysis, and competitive landscape monitoring.
  • Manage the brand's budget and ensure optimal allocation of resources.
  • Collaborate with product development teams on new product innovation and line extensions.
  • Ensure consistent brand messaging and identity across all marketing materials and consumer touchpoints.
  • Analyze sales data and market performance metrics to track brand health and identify areas for improvement.
  • Manage relationships with external agencies (advertising, PR, digital).
  • Present brand strategies and performance updates to senior management.
  • Stay abreast of consumer trends and industry best practices in the FMCG sector.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 4-6 years of experience in brand management within the FMCG industry.
  • Proven success in developing and executing marketing strategies and campaigns.
  • Strong understanding of market research, consumer insights, and financial analysis.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in Microsoft Office Suite and marketing analytics tools.
  • Ability to work effectively in a cross-functional team environment.
  • Demonstrated ability to manage budgets and P&L responsibility.
Join our innovative team and help drive the future of consumer brands in St. Louis, Missouri, US .
Apply Now
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Brand Manager

94103 San Francisco, California $110000 Annually WhatJobs

Posted 13 days ago

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full-time
Our client is seeking a visionary Brand Manager to lead the strategic development and execution of brand initiatives for their innovative consumer packaged goods (FMCG) portfolio in **San Francisco, California, US**. This role requires a strategic thinker with a passion for consumer insights, a keen understanding of market dynamics, and a proven ability to build and grow iconic brands. You will be responsible for defining brand positioning, developing integrated marketing campaigns, and driving product innovation from concept to launch. The ideal candidate will possess strong analytical skills, creative flair, and a collaborative spirit, working closely with cross-functional teams to bring brand strategies to life. Responsibilities include:
  • Developing and executing comprehensive brand plans that align with company objectives and market opportunities.
  • Conducting market research and consumer analysis to identify key trends, unmet needs, and competitive insights.
  • Defining and refining brand positioning, messaging, and visual identity across all touchpoints.
  • Leading the development and implementation of integrated marketing campaigns, including advertising, digital, social media, and PR.
  • Collaborating with R&D and product development teams to drive innovation and product pipeline initiatives.
  • Managing the brand budget, ensuring effective allocation of resources to maximize ROI.
  • Analyzing brand performance metrics and making data-driven recommendations for optimization.
  • Partnering with sales teams to ensure effective go-to-market strategies and in-store execution.
  • Building strong relationships with external agencies and partners.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
  • Demonstrated success in developing and launching successful brands and marketing campaigns.
  • Strong understanding of consumer behavior, market analysis, and brand strategy.
  • Excellent project management, communication, and presentation skills.
  • Proven ability to influence cross-functional teams and lead through influence.
  • Experience with market research tools and methodologies.
  • Creative thinker with a strong analytical mindset.
  • Adaptability and ability to thrive in a fast-paced environment.
This hybrid role offers the opportunity to contribute significantly to brand growth from our offices in **San Francisco, California, US**, while also providing flexibility for remote engagement. Join a forward-thinking company and shape the future of compelling consumer brands.
Apply Now

Brand Manager

90001 Los Angeles, California $110000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive brand growth and market penetration in Los Angeles, California, US . This exciting role will encompass all facets of brand management, from market analysis and strategic planning to campaign execution and performance tracking. The Brand Manager will be responsible for developing and implementing comprehensive marketing strategies aligned with business objectives, identifying consumer insights, and translating them into actionable brand plans. You will manage the brand's P&L, optimize marketing budgets, and ensure consistent brand messaging across all touchpoints, including digital, traditional media, and in-store activations. Key responsibilities include leading new product launches, managing packaging design, and overseeing advertising and promotional activities. This role requires a deep understanding of the FMCG landscape, competitive dynamics, and consumer behavior. You will work closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, to ensure seamless execution of brand initiatives. Performance measurement and reporting will be a critical component, requiring strong analytical skills to track brand health, market share, and ROI. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA being a strong plus. A minimum of 5-7 years of progressive brand management experience within the FMCG industry is required. Demonstrated success in developing and executing integrated marketing campaigns, launching new products, and managing brand portfolios is essential. Excellent leadership, communication, analytical, and project management skills are paramount. The ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions is crucial. This hybrid role offers the flexibility to collaborate in person and remotely, fostering a productive and engaging work culture.
Apply Now

Brand Manager

95814 Sacramento, California $110000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client, a prominent leader in the FMCG sector, is seeking a dynamic and strategic Brand Manager to spearhead brand initiatives from their Sacramento, California, US headquarters. This is a critical role responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth. The ideal candidate will possess a proven track record in brand management, a deep understanding of consumer insights, and exceptional leadership capabilities within the fast-moving consumer goods industry.

Key Responsibilities:
  • Develop and implement integrated marketing plans and brand strategies to achieve business objectives and enhance brand equity.
  • Conduct market research and competitive analysis to identify consumer needs, market trends, and growth opportunities.
  • Manage the brand's P&L, ensuring profitability and effective resource allocation.
  • Collaborate with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure seamless execution of brand initiatives.
  • Oversee product innovation pipeline, from concept to launch, ensuring alignment with brand positioning and consumer preferences.
  • Develop and manage marketing budgets, optimizing spend for maximum ROI.
  • Craft compelling brand messaging and communication strategies across various channels (advertising, digital, social media, PR).
  • Monitor brand performance metrics and provide regular reports and insights to senior leadership.
  • Build strong relationships with external partners, including advertising agencies and media partners.
  • Lead and inspire a team dedicated to brand success.
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree in Marketing is strongly preferred.
  • Minimum of 7-10 years of progressive experience in brand management, preferably within the FMCG industry.
  • Demonstrated success in developing and executing successful brand strategies and integrated marketing campaigns.
  • Strong understanding of consumer behavior, market dynamics, and the retail landscape.
  • Proven P&L management experience and budget management skills.
  • Excellent analytical, strategic thinking, and problem-solving abilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience managing agency relationships and leading cross-functional teams.
  • Proficiency in marketing analytics and data interpretation.
  • Creative thinker with a passion for building strong brands.
  • Ability to thrive in a fast-paced, results-oriented environment.
This is an exciting opportunity to make a significant impact on a leading FMCG brand from our base in Sacramento, California, US .
Apply Now
 

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