448 Brand Manager jobs in California
Brand Manager
Posted 3 days ago
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Job Description
We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, ( SmartyPants and future acquisitions to come! This position's home company is OLLY.
THE ROLE: BRAND MANAGER
Reporting to the Brand Director for our Supplements business, the Brand Manager will serve as a key member of the Brand team by owning strategic base business initiatives and analyses for owned segments. You will be responsible for monitoring brand health across channels and helping determine how to maximize growth by analyzing competitive activity, consumer feedback and industry trends. Opportunities for new experiences and growth are limitless!
KEY RESPONSIBILITIES
+ Champion the development of bold ideas to drive growth and deliver against the business and brand strategies.
+ With support of the Brand Director, and in collaboration with the Innovation team, develop the long- term strategy for VMS segments inclusive of marketing, innovation and channel strategies.
+ Manage multiple VMS segments and associated projects for base business, including renovation and label updates.
+ Develop and execute best in class plans for owned segments, annually and long term, including launch plans for new Innovation items .
+ Participate in Quarterly Business Review process for the multiple VMS segments. Monitor business and brand health through shipment/consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure that the brand delivers against annual targets.
+ Partners with Insights to translate consumer learnings into actionable business initiatives
+ Helps create brand and category stories for strategic customers
+ Develop direct reports to develop the next leaders in the Brand organization.
THE CANDIDATE
You are passionate about building a brand in a dynamic environment. You're not afraid to dive into the data, interpreting numbers and translating them into actionable insights. You are a strategic thinker, a collaborative leader and never afraid to roll up your sleeves to do whatever is necessary to execute the day-to-day plan.
CAPABILITIES + SKILLS REQUIRED
+ You are a successful marketer with 6-8 years experience in brand in the CPG industry.
+ Provide clear direction and partnership to multiple cross-functional efforts, ensuring that complex issues, priorities and requirements are considered and integrated in decision- making.
+ Demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization.
+ Strong understanding of how to read and manage the P&L, and how to work cross-functionally to deliver financial goals. Take pride in driving day-to-day decisions that will positively impact the P&L in the long run.
+ Ability to toggle between high-level strategy & vision and detailed analytics; also between data-driven/fact-based and creative/gut-feel decision- making
+ Strong analytical skills and experience working with syndicated and shopper data such as IRI Unify, Target POL, etc.
+ Ability to change information into insights for actionable growth
+ A true "Team Player" who can work cross-functionally to achieve results
+ Strong ability in presentation development and storytelling in Powerpoint and analysis in Excel
+ Ability to multi-task and thrive in a dynamic, deadline driven environment
+ Experience in nutritional space a plus, but not required
+ MBA a plus, but not required
WHAT TO EXPECT DURING THE INTERVIEW PROCESS
+ Initial video screen with a member of our Talent team
+ Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
+ Round 2: 2-3 conversations with team or cross functional Ollies
+ Final Round: Homework*
*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs
THE DETAILS
LOCATION: San Francisco, CA - hybrid work schedule
HOURS: Full time, exempt (salary)
MANAGER: Brand Director, Supplements
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The salary range for this position is $120 ,000 - 150,000 dependent on experience and location.
WHAT WE OFFER:
+ An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
+ 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
+ 4 weeks PTO + paid holidays + 12 Mental Health Days per year
+ 100% Paid parental leave, Fertility + Adoption Benefits
+ Annual Bonus
+ 401(k) plan with Employer Match
+ Hybrid Work + Wellness + Cell Phone Stipends
+ Free product
+ And much more!
OLLY is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, and for employees working in California, ancestry, ethnicity, gender identity and expression, sexual orientation, marital status, protected medical condition, or any other protected status in accordance with all applicable federal, state and local laws.
Brand Manager
Posted 2 days ago
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Job Description
Brand Manager
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer trends, competitive activity, and category performance.
- Manage the brand's annual marketing plan, including budget allocation and ROI analysis.
- Lead the development and launch of new products and marketing initiatives.
- Oversee advertising, promotions, digital marketing, and public relations activities for the brand.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance metrics and adjust strategies as needed.
- Ensure brand consistency across all marketing communications and packaging.
- Present brand strategies and performance updates to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5+ years of experience in brand management or product marketing, preferably within the FMCG sector.
- Proven success in developing and executing integrated marketing campaigns.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Experience with digital marketing channels and social media platforms.
- Proficiency in market research tools and data analysis.
- Ability to manage multiple projects and deadlines effectively.
- Demonstrated creativity and passion for consumer brands.
Brand Manager
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive brand strategies, including positioning, messaging, and go-to-market plans, to achieve business objectives.
- Conduct in-depth market research and consumer analysis to identify opportunities and challenges, translating insights into actionable strategies.
- Manage the P&L for assigned brands, ensuring profitable growth and efficient budget allocation.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
- Collaborate with cross-functional teams, including sales, product development, R&D, and agency partners, to ensure brand consistency and successful product launches.
- Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
- Identify and cultivate new product development opportunities that align with brand strategy and consumer needs.
- Manage agency relationships, providing clear briefs and ensuring high-quality deliverables.
- Stay abreast of industry trends, competitive landscape, and emerging consumer behaviors to maintain brand relevance and drive innovation.
- Lead and mentor junior brand team members, fostering a culture of creativity and accountability.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Demonstrated success in developing and implementing effective brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
- Excellent understanding of marketing principles, digital marketing, and consumer behavior.
- Proven ability to manage budgets and P&Ls effectively.
- Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Strong leadership, communication, and interpersonal skills, with the ability to influence and collaborate with diverse teams.
- Experience working with external agencies and suppliers.
Brand Manager
Posted 6 days ago
Job Viewed
Job Description
Key responsibilities include:
- Develop and implement innovative brand strategies to build brand equity and drive market growth.
- Conduct market research and consumer analysis to identify key insights and opportunities.
- Manage the brand's P&L, ensuring profitability and return on investment.
- Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, social media, PR, in-store promotions).
- Collaborate with product development teams on new product introductions and line extensions.
- Manage relationships with external agencies (advertising, media, PR) to ensure brand consistency and effectiveness.
- Monitor brand performance metrics, analyze sales data, and provide regular reports to senior management.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Identify and pursue strategic partnerships and collaborations to expand brand reach.
- Stay abreast of industry trends, competitive activities, and consumer behavior shifts.
The successful candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA being a strong asset. A minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, is required. Proven track record of successfully launching and managing brands, driving significant sales growth, and managing marketing budgets is essential. Strong analytical, strategic thinking, leadership, and project management skills are paramount. Excellent communication and presentation abilities are necessary to effectively engage with internal teams, agencies, and stakeholders. This on-site role requires active participation in the dynamic **Los Angeles, California, US** market.
Brand Manager
Posted 9 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand plans, including market analysis, strategic positioning, and promotional activities.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
- Oversee the creation of marketing collateral, advertising campaigns, and digital content across various platforms.
- Manage the brand budget, ensuring effective allocation of resources and ROI measurement.
- Collaborate with sales, product development, and external agencies to ensure alignment and successful product launches.
- Monitor brand performance metrics, sales data, and market share, making data-driven recommendations for optimization.
- Ensure brand consistency in messaging, visual identity, and consumer engagement across all channels.
- Identify and cultivate strategic partnerships and sponsorships to enhance brand visibility.
- Lead and inspire cross-functional teams to achieve brand objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful brand strategies that have driven significant growth.
- Strong understanding of market research methodologies, consumer behavior, and digital marketing trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and working with external creative and media agencies.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to work collaboratively in a hybrid work environment.
This is a unique opportunity to shape the future of leading consumer brands within a supportive and forward-thinking organization. Join us in making a tangible impact in the fast-paced FMCG market.
Brand Manager
Posted 12 days ago
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Job Description
Key responsibilities include conducting market research and competitive analysis to identify opportunities and threats, defining brand positioning and communication strategies, and managing the brand's P&L. You will collaborate closely with cross-functional teams, including sales, R&D, and supply chain, to ensure successful product launches and ongoing brand support. The ideal candidate will possess a strong understanding of marketing principles, consumer behavior, and the FMCG landscape. Proven experience in brand management, including campaign development, digital marketing, and budget management, is essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA being a significant advantage. Excellent analytical, strategic thinking, and communication skills are paramount. You will be joining a dynamic and results-oriented team that values innovation and collaboration, contributing to the ongoing success of our brands in St. Louis, Missouri, US and beyond. This position offers a clear path for professional development and the chance to make a tangible impact on consumer markets.
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Conduct market research, consumer insights analysis, and competitive landscape monitoring.
- Manage the brand's budget and ensure optimal allocation of resources.
- Collaborate with product development teams on new product innovation and line extensions.
- Ensure consistent brand messaging and identity across all marketing materials and consumer touchpoints.
- Analyze sales data and market performance metrics to track brand health and identify areas for improvement.
- Manage relationships with external agencies (advertising, PR, digital).
- Present brand strategies and performance updates to senior management.
- Stay abreast of consumer trends and industry best practices in the FMCG sector.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 4-6 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing marketing strategies and campaigns.
- Strong understanding of market research, consumer insights, and financial analysis.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Ability to work effectively in a cross-functional team environment.
- Demonstrated ability to manage budgets and P&L responsibility.
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Brand Manager
Posted 13 days ago
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Job Description
- Developing and executing comprehensive brand plans that align with company objectives and market opportunities.
- Conducting market research and consumer analysis to identify key trends, unmet needs, and competitive insights.
- Defining and refining brand positioning, messaging, and visual identity across all touchpoints.
- Leading the development and implementation of integrated marketing campaigns, including advertising, digital, social media, and PR.
- Collaborating with R&D and product development teams to drive innovation and product pipeline initiatives.
- Managing the brand budget, ensuring effective allocation of resources to maximize ROI.
- Analyzing brand performance metrics and making data-driven recommendations for optimization.
- Partnering with sales teams to ensure effective go-to-market strategies and in-store execution.
- Building strong relationships with external agencies and partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market analysis, and brand strategy.
- Excellent project management, communication, and presentation skills.
- Proven ability to influence cross-functional teams and lead through influence.
- Experience with market research tools and methodologies.
- Creative thinker with a strong analytical mindset.
- Adaptability and ability to thrive in a fast-paced environment.
Brand Manager
Posted 15 days ago
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Job Description
Brand Manager
Posted 16 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated marketing plans and brand strategies to achieve business objectives and enhance brand equity.
- Conduct market research and competitive analysis to identify consumer needs, market trends, and growth opportunities.
- Manage the brand's P&L, ensuring profitability and effective resource allocation.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure seamless execution of brand initiatives.
- Oversee product innovation pipeline, from concept to launch, ensuring alignment with brand positioning and consumer preferences.
- Develop and manage marketing budgets, optimizing spend for maximum ROI.
- Craft compelling brand messaging and communication strategies across various channels (advertising, digital, social media, PR).
- Monitor brand performance metrics and provide regular reports and insights to senior leadership.
- Build strong relationships with external partners, including advertising agencies and media partners.
- Lead and inspire a team dedicated to brand success.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree in Marketing is strongly preferred.
- Minimum of 7-10 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and executing successful brand strategies and integrated marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and the retail landscape.
- Proven P&L management experience and budget management skills.
- Excellent analytical, strategic thinking, and problem-solving abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing agency relationships and leading cross-functional teams.
- Proficiency in marketing analytics and data interpretation.
- Creative thinker with a passion for building strong brands.
- Ability to thrive in a fast-paced, results-oriented environment.