517 Brand Manager jobs in New York

Our client is seeking a dynamic and strategic Brand Manager to lead the growth and development of key brands within the fast-paced FMCG sector. This pivotal role, based in the heart of New York City, New York, US , requires a creative and analytical individual with a deep understanding of consumer behavior and market trends. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, including product innovation, marketing campaigns, and go-to-market plans, to drive brand awareness, market share, and profitability. You will conduct market research and competitive analysis to identify opportunities and threats, manage the brand's P&L, and oversee all aspects of product lifecycle management. This position involves close collaboration with sales, R&D, creative agencies, and external partners to ensure cohesive brand execution across all touchpoints. The ideal candidate will have a proven ability to craft compelling brand narratives, develop effective digital and traditional marketing initiatives, and manage integrated marketing communications. This role is fully remote, offering flexibility while requiring strong self-management and communication skills to thrive in a virtual environment. We are looking for a passionate brand builder with a strong commercial acumen and a track record of success in launching and growing FMCG brands. Your ability to inspire teams and influence stakeholders will be key to your success.
Responsibilities:

• Develop and implement annual brand plans and marketing strategies.
• Manage the brand's P&L, sales forecasts, and budget.
• Drive product innovation from concept to launch.
• Oversee the creation and execution of integrated marketing campaigns across multiple channels.
• Conduct market research, consumer insights analysis, and competitive benchmarking.
• Manage relationships with agencies and external partners.
• Monitor brand performance and key performance indicators (KPIs).
• Ensure brand consistency and equity across all consumer touchpoints.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in brand management within the FMCG industry.
• Demonstrated success in developing and executing brand strategies.
• Strong understanding of consumer insights, market analysis, and digital marketing.
• Excellent project management, analytical, and communication skills.
• Proven ability to manage budgets and P&Ls.
• Experience working in a remote or hybrid environment is advantageous.

Our client, a prominent player in the FMCG sector, is seeking a creative and results-oriented Brand Manager to join their esteemed marketing team in New York City, New York, US . This role is responsible for developing and executing brand strategies that drive market share, build brand equity, and foster strong consumer engagement. The ideal candidate will have a proven ability to understand consumer insights, translate them into actionable marketing plans, and manage cross-functional teams to achieve brand objectives.

Key responsibilities include developing annual brand plans, including marketing strategies, product launches, and promotional activities. You will conduct market research and competitive analysis to identify opportunities and threats, and translate these findings into strategic recommendations. This position involves managing the marketing budget, ensuring effective allocation of resources and measurement of ROI for all marketing initiatives. You will work closely with advertising agencies, media partners, and internal creative teams to develop compelling brand communications. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and adjusting strategies as needed to meet business goals. Building strong relationships with sales teams and providing them with the necessary tools and support to achieve commercial objectives is also a key aspect of this role.

Qualifications include a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred. A minimum of 5 years of experience in brand management, marketing, or a related field within the FMCG industry is required. Demonstrated success in launching new products and managing brands in a competitive market is essential. Strong analytical, strategic thinking, and project management skills are a must. Excellent communication, presentation, and interpersonal skills are critical for collaborating with various stakeholders. This role operates on a hybrid schedule, allowing for a blend of in-office collaboration and remote work, supporting our operations in New York City, New York, US . You will be instrumental in shaping the future of our brands.

Our client, a prominent FMCG company, is seeking a dynamic and strategic Brand Manager to join their marketing team. This hybrid role offers an exciting opportunity to shape and drive brand strategy within a competitive consumer goods market. You will be responsible for the development and execution of comprehensive marketing plans to build brand equity, increase market share, and achieve business objectives.

Key responsibilities include conducting market research and consumer analysis to identify trends and opportunities. You will develop and manage the brand's marketing budget, overseeing advertising, promotions, digital marketing, and social media campaigns. Close collaboration with cross-functional teams, including sales, product development, and creative agencies, will be essential to ensure brand consistency and successful campaign execution. You will also monitor competitive activity and adapt strategies accordingly. The role requires a strong understanding of consumer insights and how to translate them into actionable marketing initiatives.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management, preferably within the FMCG sector. Proven experience in developing and executing successful marketing campaigns, including digital and traditional channels, is essential. Strong analytical skills, including proficiency in market analysis and performance tracking, are required. Excellent communication, presentation, and project management skills are also critical. The ability to manage multiple projects, work effectively with external agencies, and contribute to a collaborative team environment is necessary. Join us to lead the growth of iconic brands.

Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-oriented Brand Manager to lead brand strategy and execution in **New York City, New York, US**. This role is vital for developing and maintaining brand identity, driving market share, and achieving commercial objectives. You will be responsible for creating and implementing marketing plans, managing advertising campaigns, analyzing market trends, and collaborating with cross-functional teams, including sales, product development, and research. The ideal candidate will have a strong understanding of consumer marketing, exceptional creativity, and a proven ability to manage brands effectively in a competitive landscape.

Responsibilities:

• Develop and execute comprehensive brand strategies and marketing plans.
• Manage all aspects of the marketing mix, including product, price, place, and promotion.
• Conduct market research and analyze consumer insights to identify growth opportunities.
• Oversee the development and execution of advertising and promotional campaigns.
• Manage the brand's budget and ensure efficient allocation of marketing resources.
• Collaborate with product development teams to ensure brand alignment in new product launches.
• Monitor brand performance metrics and adjust strategies as needed.
• Build and maintain strong relationships with agencies and media partners.
• Ensure consistent brand messaging across all touchpoints.
• Analyze competitive landscape and identify market trends.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in brand management, marketing, or a related role within the FMCG sector.
• Proven track record of successful brand building and marketing campaign execution.
• Strong understanding of consumer behavior and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and software.
• Creative and innovative mindset.

This is a superb opportunity to shape the future of a well-known brand within the dynamic FMCG industry.

Senior Brand Manager
**Global Senior Brand Manager - Color**
**Marketing - New York City**
**COTY is looking for smart leaders who are fast and passionate.**
Coty's Global Sr. Brand Manager role offers unmatched impact: leading a transformative brand that sparks authenticity, celebrates uniqueness, and inspires beauty globally.
**RESPONSIBILITIES**
As our **Global Senior Brand Manager** , you'll own product development, marketing strategy, and the innovation pipeline-from concept through retail execution-for one of the world's most dynamic beauty brands.
In this role, you will drive brand development, marketing programs, and product launches, while using industry insights and competitive analysis to craft fact-based and creative recommendations that deliver growth within budget. You will partner closely with internal stakeholders and external agencies, building strong relationships and leading by example to foster a collaborative, high-performing culture. Managing a team of Brand Managers, you'll balance leadership, strategic thinking, problem solving, and expert project management to ensure flawless execution across the brand portfolio.
The ideal candidate has proven experience in color cosmetics and/or product development, thrives in a fast-paced, dynamic environment, and understands omni-channel marketing best practices in the beauty industry. You are passionate, creative, culturally attuned, highly organized, and analytical-with a natural ability to inspire and lead.
**Your main focus:**
+ Support Global Marketing Director in executing the global strategic roadmap
+ Support the Global Marketing Director in executing the strategic roadmap
+ Lead and develop a team of 2-3 Brand Managers
+ Partner with LA-based teams, cross-functional partners, and global markets to deliver omni-channel innovation plans with a focus on DTC and the U.S. market
+ Create consumer-first 360° brand experiences across all touchpoints
+ Collaborate with Marketing, Ops, Design, Packaging, Project Management, Finance, Legal, Supply Chain, PR, Education, and Digital teams to deliver profitable innovation
+ Support regional and retailer trade marketing programs to ensure local relevance
+ Develop product briefs, offering books, and 360° activation plans for affiliates
+ Monitor competitive landscape to identify white space opportunities and execute action plans
+ Provide affiliates with timely information and updates to meet global launch requirements
**Working for Coty means** our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you're someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries - we'd love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Global Sr. Brand Managerworking closely together with several departments such as (Pack, RND, Design, Artwork, Trade Marketing, Finance, Supply Chain as well as digital content, PR & merchandising.). All your colleagues are supportive, kind, hard-working and are always up to problem solve!
**QUALIFICATIONS**
We'd love to see candidates who have:
**Essential:**
+ 3-5+ years' experience in cosmetics product development, 7+ years in marketing
+ Experience managing and mentoring a team of 2+ Bachelor's degree required; MBA a plus
+ Global experience with strong knowledge of the U.S. market
+ Strong interpersonal and relationship-building skills
**Desirable:**
+ Omni channel, indie and iconic beauty brand experience is a PLUS
+ Is analytical and fiscally responsible
**OUR BENEFITS**
As our Global Sr. Brand Manger Cosmetics, this is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
+ Base Salary Range: $130,000-$145,000 + bonus
+ Global exposure working across international teams/brands
+ Hybrid working schedule
+ Generous paid time off and holidays
+ Summer Fridays
+ Comprehensive health, dental, and vision coverage
RECRUITMENT PROCESS
1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.
**ABOUT COTY**
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
**EQUAL EMPLOYMENT OPPORTUNITIES**
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link ( to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic ( en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
For additional information about Coty Inc., please visit US
City: New York
**Nearest Major Market:** New York City

Our client is a leading player in the FMCG sector and is seeking a strategic and innovative Senior Brand Manager to lead the growth and development of key brands. This role is instrumental in shaping brand vision, developing marketing strategies, and ensuring brand consistency across all touchpoints. You will be responsible for driving brand performance, increasing market share, and enhancing brand equity. The ideal candidate possesses extensive experience in brand management within the consumer goods industry, with a proven track record of successful brand campaigns and product launches. You will conduct market research, analyze consumer insights, and identify opportunities for brand differentiation and growth. Responsibilities include developing and executing integrated marketing plans, managing advertising and promotional activities, and collaborating with cross-functional teams, including sales, product development, and research. You will also oversee budget management for brand activities and track key performance indicators to measure success. This hybrid role offers a dynamic work environment where you can leverage your strategic thinking and creative expertise to make a significant impact. Join our forward-thinking team and elevate our brands to new heights.

Responsibilities:

• Develop and implement comprehensive brand strategies and marketing plans.
• Analyze market trends, consumer insights, and competitive landscape.
• Drive brand growth, market share, and profitability for assigned brands.
• Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
• Manage brand budgets and ensure efficient allocation of resources.
• Collaborate with cross-functional teams (sales, product development, R&D) to ensure alignment.
• Lead new product development initiatives and successful product launches.
• Monitor and analyze brand performance against key metrics and KPIs.
• Ensure brand consistency in messaging, positioning, and visual identity.
• Stay abreast of industry trends and best practices in brand management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 5+ years of experience in brand management, preferably within the FMCG industry.
• Proven success in developing and executing marketing strategies and campaigns.
• Strong understanding of consumer insights, market analysis, and competitive intelligence.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research tools and methodologies.
• Strong leadership, communication, and presentation skills.
• Ability to manage multiple projects and work effectively in a hybrid team environment.
• Experience with new product development and launch processes.

Our client is seeking a strategic and creative Brand Manager to lead brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector in New York City, New York, US . This is a fantastic opportunity to shape the identity and market presence of leading consumer products. You will be responsible for developing and executing comprehensive brand strategies, including product positioning, marketing campaigns, and promotional activities, to drive brand growth and market share. Key duties involve conducting market research, analyzing consumer insights, and identifying competitive trends to inform brand development. You will collaborate closely with product development, sales, and advertising teams to ensure brand consistency and effective execution across all touchpoints. Managing the brand's P&L, forecasting sales, and measuring the ROI of marketing initiatives are also core responsibilities. The ideal candidate possesses a deep understanding of the FMCG landscape, consumer psychology, and modern marketing techniques. Proven experience in brand management, including successful campaign development and product launches, is essential. Excellent analytical, strategic thinking, and communication skills are required. A bachelor's degree in Marketing, Business Administration, or a related field, along with 4-6 years of relevant experience in FMCG brand management, is preferred. We are looking for a passionate, results-oriented individual who can inspire cross-functional teams and build strong, sustainable brands. Join our vibrant team in the heart of the city and leave your mark on iconic consumer brands.

We are seeking a highly motivated and experienced Senior Brand Manager to join our dynamic team. This fully remote position offers a unique opportunity to shape and elevate our brand presence across multiple consumer segments. As a Senior Brand Manager, you will be responsible for developing and executing comprehensive brand strategies that drive growth, increase market share, and foster strong consumer loyalty. You will manage brand P&Ls, conduct market research to identify consumer insights and trends, and translate these into actionable marketing plans. Your role will involve close collaboration with cross-functional teams, including product development, sales, and digital marketing, to ensure consistent brand messaging and successful campaign execution. You will oversee the development of creative assets, media planning, and promotional activities, ensuring all efforts are aligned with brand objectives and company goals.

Key responsibilities include:

• Developing and implementing long-term brand strategies and annual marketing plans.
• Managing brand budgets and ensuring profitable growth.
• Leading market research initiatives to understand consumer behavior and competitive landscapes.
• Collaborating with product teams on new product introductions and line extensions.
• Directing advertising, public relations, and digital marketing campaigns.
• Monitoring brand performance metrics and making data-driven adjustments to strategies.
• Mentoring and developing junior brand team members.
• Ensuring all brand activities comply with legal and regulatory requirements.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree (MBA) preferred. A minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector, is required. You should have a proven track record of successfully launching and growing brands, with strong analytical and strategic thinking skills. Excellent communication, presentation, and interpersonal skills are essential, along with the ability to thrive in a remote, fast-paced environment. Experience with digital marketing platforms and a deep understanding of consumer behavior are crucial. If you are a creative, results-oriented leader looking for an impactful role in the consumer goods industry, we encourage you to apply.
This role is located in New York City, New York, US and is fully remote.

Our client is looking for an innovative and experienced FMCG Brand Manager to lead the strategy and execution for key product lines in New York City, New York, US . This hybrid role requires a blend of strategic planning, market analysis, and creative campaign development. You will be responsible for understanding consumer insights, identifying market opportunities, and building strong brand equity. The Brand Manager will oversee product positioning, pricing, promotion, and distribution strategies. Key responsibilities include developing annual marketing plans, managing advertising and media budgets, collaborating with sales teams, and working with agencies to create impactful marketing campaigns across various channels. The ideal candidate possesses a deep understanding of the FMCG market, strong analytical skills, and a proven ability to drive brand growth and profitability. This position offers the flexibility of a hybrid work model, combining essential in-office collaboration with remote workdays. You will be instrumental in shaping the future of our client's brands, ensuring they resonate with consumers and maintain a competitive edge.

Key Responsibilities:

• Develop and execute comprehensive brand strategies and marketing plans.
• Conduct market research and analyze consumer trends to identify opportunities.
• Manage product lifecycle, from development to launch and beyond.
• Oversee advertising, promotional, and digital marketing campaigns.
• Manage brand P&L and marketing budgets effectively.
• Collaborate with sales, product development, and creative teams.
• Build strong relationships with external agencies and partners.
• Monitor brand performance and market share, making data-driven adjustments.
• Ensure brand consistency across all touchpoints.
• Identify and assess new product opportunities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in brand management within the FMCG sector.
• Proven track record of successful brand strategy development and execution.
• Strong understanding of marketing principles, market research, and financial analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing advertising budgets and agency relationships.
• Proficiency in data analysis tools and techniques.