CMO - Chief Marketing Officer

10176 New York, New York Robert Half

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Description We are looking for an experienced Chief Marketing Officer (CMO) to lead and innovate our marketing strategies in New York, New York. This long-term contract position requires a forward-thinking individual who can drive impactful campaigns, enhance brand visibility, and align marketing efforts with overarching business goals. The ideal candidate will bring a wealth of expertise in digital marketing, brand development, and integrated marketing initiatives.
Responsibilities:
- Develop and oversee comprehensive marketing strategies that align with the company's vision and objectives.
- Lead the creation and execution of integrated marketing campaigns to enhance brand recognition and engagement.
- Analyze market trends and consumer insights to inform strategic decision-making and identify growth opportunities.
- Collaborate with cross-functional teams to ensure consistency in messaging and brand representation.
- Manage the digital marketing strategy, including SEO, social media, and content marketing, to drive online presence.
- Oversee the development and implementation of brand marketing initiatives to strengthen market positioning.
- Monitor the performance of marketing campaigns and use data-driven insights to optimize results.
- Foster relationships with external partners and agencies to expand the reach and effectiveness of marketing efforts.
- Provide mentorship and leadership to the marketing team, nurturing talent and encouraging innovation. Requirements - Proven experience in a senior marketing leadership role, such as CMO or equivalent.
- Strong expertise in digital marketing, including SEO, social media, and online advertising.
- Demonstrated success in developing and executing integrated marketing strategies and campaigns.
- In-depth knowledge of brand marketing principles and practices.
- Ability to analyze complex data and translate insights into actionable strategies.
- Excellent leadership and team management skills, with a track record of building high-performing teams.
- Exceptional communication and interpersonal abilities to collaborate with diverse stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is a plus. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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CMO - Chief Marketing Officer

10176 New York, New York Robert Half

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Description We are looking for an experienced Chief Marketing Officer (CMO) to lead and execute innovative marketing strategies for a growing B2C service company specializing in swimming pool services. This long-term contract position offers the opportunity to make a significant impact on customer acquisition, retention, and overall brand growth. Candidates must be located on the East Coast, as occasional travel within the tri-state area may be required.
Responsibilities:
- Develop and implement comprehensive digital and brand marketing strategies to drive customer acquisition and retention.
- Oversee top-of-funnel marketing efforts, including digital campaigns and direct mail initiatives, to attract new customers.
- Analyze customer feedback and survey data to enhance customer satisfaction and foster repeat business.
- Collaborate with general and regional managers to align marketing initiatives with business goals.
- Utilize field service software, such as ServiceTitan or similar platforms, to streamline marketing operations.
- Create and execute integrated marketing campaigns that align with the company's growth objectives.
- Establish metrics to measure the effectiveness of marketing strategies and optimize performance.
- Partner with the IT department to ensure seamless integration of marketing tools and technologies.
- Travel occasionally within the tri-state area to meet with stakeholders and oversee regional marketing efforts. Requirements - Proven experience in marketing leadership roles, preferably within the B2C service industry.
- Expertise in digital marketing, including campaign management and customer acquisition strategies.
- Strong knowledge of brand marketing and the ability to craft compelling messaging.
- Familiarity with field service management software such as ServiceTitan or similar platforms.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to analyze customer data and translate insights into actionable strategies.
- Willingness to travel occasionally within the tri-state area for business needs. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Executive Marketing Manager I

10176 New York, New York IBM

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**Introduction**
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
**Your role and responsibilities**
HashiCorp is growing rapidly and is expanding our focus on executive marketing programs. As a member of the Events & Corporate Programs team the Executive Marketing Manager II will continue to innovate and manage the Customer Advisory Board (CAB) program, launch the Executive Sponsorship Program, and partner with the EBC manager to execute EBCs. Our executive marketing programs help move accounts through our sales cycle faster and more effectively, while fostering and strengthening relationships between our top customers with the HashiCorp executive team and the product leadership team. Additionally, the Executive Marketing Manager I works closely with the sales team, our executive team, high profile customers, and the marketing team to deliver first-in-class programs and strengthen relationships with our customers.
The right candidate for this role will closely align executive customer efforts with HashiCorp values, brand, and culture. You will do this by immersing yourself in the company culture and actively learning our voice and mission in the industry. You are passionate about being a strong contributor to a team and want to help move our business forward. You are a self-starter and thrive in a fast-paced, goal-oriented environment. You proactively strategize and align your executive marketing program goals to company needs, and also enjoy the ever-changing nature of new programs and can adjust accordingly. You enjoy taking ideas from inception to execution and look for ways to improve and optimize with each iteration. You are very detail-oriented, have strong communication skills, and are constantly ensuring the executive marketing programs are aligned with sales and company needs. You like to think strategically and take a highly personalized approach to marketing. Ideally, we are looking for someone who has a background in either Field Marketing or Events as the programs can be event-centric when hosting our most strategic customers.
In this role you can expect to:
* Execute our global Customer & Partner Advisory Board programs
* Manage all aspects of each Advisory Board meeting (both in person and virtually) and keep touch points consistent throughout the year
* Work closely with our Sales teams and Product Line Leaders to continue to expand our CAB program, globally
* Collaborate and support execution on Executive Customer Meetings
* Work closely with the Corporate Communications team to fully leverage our executive customer relationships across all aspects of our marketing initiatives
* Explore ways to advance our executive marketing programs in order to deliver first-class experiences
* Introduce new ideas to keep executive alignment consistent and driving results
* Collaborate with internal stakeholders to deliver a seamless customer journey across all touch points
* Have the ability to execute sponsorship for executive focused third party conferences
This job can be performed from anywhere in the US
**Required technical and professional expertise**
*
3+ years in marketing with experience in Executive Marketing Programs or Field Marketing with a focus in executive touchpoints
*
Strong written and verbal skills and well versed in communicating with executives
*
Ability to work closely with a distributed sales team
*
Impeccable attention to detail and passionate about HashiCorp's executive presence
*
Strong interpersonal skills and comfortable in a range of environments from overseeing C-level executive meetings to coordinating with EAs
**Preferred technical and professional experience**
*
Ability to coordinate, manage, and execute multiple meetings across numerous stakeholders concurrently
*
Ability to execute quickly and able to problem solve on the spot when needed
*
Actively seek candid feedback from relevant stakeholders
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Executive Director Marketing, Global Skin Lead

10591 Tarrytown, New York Regeneron Pharmaceuticals

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_This position is on-site in Sleepy Hollow, NY 4 days per week and 1 day from home. Warren, NJ is not a possible location for this role._
The Executive Director, Global Skin Marketing, is a member of the Oncology Business Unit with accountability for leading and shaping commercialization and driving performance of Oncology solid tumor products under skin cancer indications globally, including full responsibility for US strategy and performance. This leader must be facile in managing multiple brands and stages of disease in rapidly changing environments, able to lead and shape strategy in ambiguity.
The Executive Director, Global Skin Marketing, will set global tumor level vision, leading the home-office and field marketing teams. Key responsibilities will include ensuring alignment with commercial imperatives and driving cross-functional integration across the US & International Teams. The Global Tumor Lead plays a critical role in bringing Regeneron science to skin cancer patients and delivering consistent commercial impact Global tumor level vision
**A typical day may include the following:**
+ Leading, and inspiring large marketing tumor focused marketing team with US and International HQ marketing team members as well as US field based team members. Establishes trust within the team at all levels, and with cross functional partners. Creates environment for learning agility, developing marketing talent and attracting leaders to the team.
+ Establishing the global tumor strategy to drive differentiation and portfolio value across geographies, balancing US and International market input into global strategy build US, International HQ marketing team members and US field based team members
+ Planning business effectively for global and local market execution, being agile and able to balance/prioritize overall tactical initiatives to build and execute strategy
+ Driving global brand planning, able to use tumor strategic thinking to develop meaningful brand and asset strategies to increase the value of the assets in these tumor areas.
+ Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure strategic alignment with Medical Education strategic plans
+ Providing strategic input into Skin Marketing Team collaboration with Insights and Data Analytics teams to conduct global market analyses and translate them into clear strategic choices and prioritization globally, ensuring team has insights and data needed to do so
+ Representing the tumor area in decision-making forums (e.g., Commercial/Clinical cross-functional committees) to influence prioritization, resource allocation, and long-range planning based on scientific & commercial potential
+ Working closely/collaboratively with other disease area leads to ensure overall alignment and synergy for the brand
+ Manages team of direct reports and their respective teams, ensuring alignment with Global strategy and vision, and providing input/direction into critical activities/initiatives as well as prioritization
+ Develops professional relationships and contacts with global physician experts and attends key congresses
+ Creates processes and drives initiatives related to commercial launch and marketing efforts, proactively addressing hurdles in oncology asset commercialization where applicable
+ Maintains line of sight to global P&L for skin cancer products across markets and accountable for US P&L
+ Ensuring the development, implementation, and administration of marketing processes, programs, and internal reports are consistent with corporate guidance and all regulatory, legal, ethical guidelines
+ Supporting team efforts to develop promotional content, including ensuring Medical/Legal/Regulatory Review committee effectiveness
+ Managing and developing team members, ensuring their continued development and growth.
+ Ensuring that team develops and tracks KPIs to monitor success of promotional activities and refines strategy/tactics based on KPI outcomes
+ Providing consistent reporting of status, future planning, and issues/challenges to VP of Global Oncology Marketing, ensuring alignment with VP and senior leadership on strategic planning
+ Ensuring alignment with other disease area leads
+ Creating, managing and tracking US and Global budget within Skin to ensure team is operating within the approved budget and phasing and proactively identifying efficiencies
+ Ensuring alignment with Lung or other Disease leads
**To be considered, you must possess:**
+ A bachelor's degree is required.
+ 15+ years of progressive pharmaceutical sponsor side industry or relevant professional experience.
+ Deep experience in global commercial, marketing, and brand positioning and strategy development for oncology projects in US
+ Experience in marketing outside of US markets with an appreciation for high-level access and commercial challenges in those markets/geographic regions
+ Exemplary marketing technical skills, ranging from strategy to tactical execution, extensive experience in and understanding of brand management
+ Proven track record of market analysis and identifying growth opportunities on a global scale
+ Understanding of global to local market trade-offs during global commercialization planning for Oncology assets
+ Must be willing to travel 25-30% (including weekend and international travel as needed);
+ People mgmt experience
+ Experience leading cross-functional teams within a pharmaceutical or healthcare organization in the US and outside of the US, specifically for oncology assets
+ Experience adapting strategies based on market access, regulatory, development, and other cross-functional considerations
+ Experience creating and driving initiatives to support global launch planning and marketing, and life cycle management strategy and planning
+ Experience in leading and developing long range brand plans, budgets and forecasts within commercial teams in the pharma/biotech industry
+ Strong analytical skills for ease of tracking and communicating metrics
+ Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners
+ Strong project and process skills with attention to detail
+ Ability to communicate and act promptly; demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments.
+ Must be proactive and able to prioritize, comfortable leading in ambiguity
+ Good interpersonal and presentation skills both internally & externally, as well as other professional/productive behaviors conducive to a productive and positive team environment
+ Proficient understanding of how countries' economic systems influence treatment availability, especially knowledgeable of oncology provider treatment environment in US and economics across academic and community hospitals and clinics, Buy & Bill, SPs, GPOs, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
+ Understanding of oncology therapeutic area, drug development process, & regulatory environment
+ Extensive people management experience
+ Preferred- Prior pharmaceutical sales experience
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
**Salary Range (annually)**
$251,200.00 - $418,600.00
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Executive Director Marketing, Global Lung Lead

10591 Tarrytown, New York Regeneron Pharmaceuticals

Posted 1 day ago

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Job Description

_This role is on-site in Sleepy Hollow, NY 4 days per week and 1 day from home. Warren, NJ is not a possible location for this role._
The Executive Director, Global Lung Marketing, is a member of the Oncology Business Unit with accountability for leading and shaping commercialization and driving performance of Oncology solid tumor products under lung cancer indications globally, including full responsibility for US strategy and performance. In a complex competitive environment, this leader must critically assess how to continually drive growth in a mature brand and challenge the status quo worldwide as well as strong competency in launching.
The Executive Director, Global Lung Marketing, will set global tumor-level vision, leading the home-office and field marketing teams. Key responsibilities will include ensuring alignment with commercial imperatives, and driving cross-functional integration across the US & International Teams. The Global Tumor Lead plays a critical role in bringing Regeneron science to lung cancer patients and delivering consistent commercial impact
**A typical day may include the following:**
+ Leading and inspiring large marketing tumor focused marketing team with US and International HQ marketing team members as well as US field based team members. Establishes trust within the team at all levels, and with cross functional partners. Creates environment for learning agility, developing marketing talent and attracting leaders to the team.
+ Establishing and evolving the global tumor strategy to drive differentiation and portfolio value across geographies, balancing US and International market input into global strategy build
+ Planning business effectively for global and local market execution, being agile and able to balance/prioritize overall tactical initiatives to build and execute strategy
+ Driving and leading global brand planning, able to use tumor strategic thinking to develop meaningful brand and asset strategies to increase the value of the assets in these tumor areas.
+ Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure strategic alignment with Medical Education strategic plans
+ Providing strategic input into Lung Marketing Team collaboration with Insights and Data Analytics teams to conduct global market analyses and translate them into clear strategic choices and prioritization globally, ensuring team has insights and data needed to do so
+ Representing the tumor area in decision-making forums (e.g., Commercial/Clinical cross-functional committees) to influence prioritization, resource allocation, and long-range planning based on scientific & commercial potential
+ Working closely/collaboratively with other disease area leads to ensure overall alignment and synergy for the brand
+ Managing team of direct reports and their respective teams, ensuring alignment with Global strategy and vision, and providing input/direction into critical activities/initiatives as well as prioritization
+ Developing professional relationships and contacts with global physician experts and attends key congresses
+ Creating processes and drives initiatives related to commercial launch and marketing efforts, proactively addressing hurdles in oncology asset commercialization where applicable
+ Maintaining line of sight to global P&L for skin cancer products across markets and accountable for US P&L
+ Ensuring the development, implementation, and administration of marketing processes, programs, and internal reports are consistent with corporate guidance and all regulatory, legal, ethical guidelines
+ Supporting team efforts to develop promotional content, including ensuring Medical/Legal/Regulatory Review committee effectiveness
+ Managing and developing team members, ensuring their continued development and growth.
+ Ensuring that team develops and tracks KPIs to monitor success of promotional activities and refines strategy/tactics based on KPI outcomes
+ Providing consistent reporting of status, future planning, and issues/challenges to VP of Global Oncology Marketing, ensuring alignment with VP and senior leadership on strategic planning
+ Supporting VP of Global Oncology Marketing with senior leadership reporting relevant to Lung business (e.g., Commercial Business Reviews)
+ Ensuring alignment with other disease area leads
+ Working cross functionally to create, manage and track US and Global budget within Lung to ensure team is operating within the approved budget and phasing and proactively identifying efficiencies
To be considered, you must possess:
+ Bachelor's degree
+ 15 years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience is preferred and NSCLC experience a plus.
+ Deep experience in global commercial, marketing, and brand positioning and strategy development for oncology projects in US
+ Experience in marketing outside of US markets with an appreciation for high-level access and commercial challenges in those markets/geographic regions
+ Exemplary marketing technical skills, ranging from strategy to tactical execution, extensive experience in and understanding of brand management
+ Proven track record of market analysis and identifying growth opportunities on a global scale
+ Understanding of global to local market trade-offs during global commercialization planning for Oncology assets
+ Experience leading cross-functional teams within a pharmaceutical or healthcare organization in the US and outside of the US, specifically for oncology assets
+ Track record of adapting strategies based on market access, regulatory, development, and other cross-functional considerations
+ Track record of creating and driving initiatives to support global launch planning and marketing, and life cycle management strategy and planning
+ Experience in leading and developing long range brand plans, budgets and forecasts within commercial teams in the pharma/biotech industry
+ Strong analytical skills for ease of tracking and communicating metrics
+ Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners
+ Strong project and process skills with attention to detail
+ Ability to communicate and act promptly; demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments.
+ Must be proactive and able to prioritize, comfortable leading in ambiguity
+ Good interpersonal and presentation skills both internally & externally, as well as other professional/productive behaviors conducive to a productive and positive team environment
+ Proficient understanding of oncology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, group purchasing organizations, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
+ Understanding of oncology therapeutic area, drug development process, & regulatory environment
+ Extensive people management experience
+ Preferred- Prior pharmaceutical sales experience
+ Must be willing to travel 25-30% (including weekend and international travel as needed)
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
**Salary Range (annually)**
$251,200.00 - $418,600.00
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Manager, Marketing Strategy

10176 New York, New York NBC Universal

Posted 1 day ago

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NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Universal Television Entertainment Group (UTEG) is seeking a brand strategist to join our Marketing Strategy team - a creative thinker with an analytical mind, who's passionate about shaping how brands connect, communicate to their audiences, and grow. As Manager, Marketing Strategy, you'll work closely with the Vice President, Marketing Strategy in advancing the evolution of the Peacock brand, ensuring it shows up consistently across campaigns, content, and culture. You'll help articulate the brand's vision, positioning, and strategic guardrails - then translate it into actionable direction for title strategies, creative development, and cross-functional collaboration. This is a role for someone who sees brand not as a logo or a tagline, but as a living story told through every audience interaction.
You'll also support the development of marketing strategies for priority titles under the Bravo brand (think franchises like The Real Housewives, Vanderpump Rules, and Below Deck), crafting messaging and positioning briefs that fuel fandom to drive audience awareness, tune-in, and engagement. You'll play a critical role in leveraging data and insights to help marketing teams understand the unique value proposition, cultural context, and growth opportunities for original unscripted programming, and the Bravo brand writ large.
The Person:
You're a brand thinker at heart - someone who sees a throughline between strategy, storytelling, and audience connection. You're equally comfortable in a brainstorm and a boardroom - distilling insights, aligning stakeholders, and crafting strategic narratives that inspire creative work and drive business results. You are proactive, ask thoughtful questions, collaborative, and are comfortable navigating ambiguity. You are open-minded and adaptable, operating with others from a place of positivity and respect.
Responsibilities:
Include, but are not limited to:
+ Support the evolution of Universal Television Entertainment Group's streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal.
+ Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand.
+ Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement.
+ Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns.
+ Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy.
+ Evaluate creative concepts and campaign assets to ensure they align with Peacock's brand strategy and positioning - offering clear feedback that bridges business goals and audience resonance.
+ Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution.
+ Represent Peacock's brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams.
Basic Requirements:
+ + 5+ years of consumer and/or entertainment marketing strategy experience.
+ Versatile communicator, comfortable conversing with stakeholders across disciplines - from brand and creative teams to product teams.
+ Strong visual storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways, with a mastery of Keynote for Mac, or openness to learn it.
+ Analytical individual with a high degree of comfort synthesizing data and insights to inform their day-to-day work.
+ Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization.
+ A fast learner with a high capacity, able to manage and execute multiple projects simultaneously.
+ Strong work ethic, with a dedication to excellence and exceptional attention to detail.
Desired Characteristics:
+ + Bachelor's Degree preferred, MBA or master's degree a plus
Additional Requirements:
+ + Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $85,000- $105,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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Marketing Transformation Executive

10259 New York, New York Accenture

Posted 1 day ago

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Marketing Transformation Executive (Accenture LLP; New York, NY): Accenture LLP has multiple openings for the position of Marketing Transformation Executive in New York, NY, and the job duties are as follows:
+ Manage project execution to ensure adherence to budget, schedule, and scope.
+ Provide direction and control of Accenture resources.
+ Select individuals for assignments to ensure teams have necessary technical, functional, and project management capabilities.
+ Define Marketing Cloud Portfolio objectives and strategies.
+ Direct and oversee business pursuits and proposals reaching $10M+ in annual sales.
+ Prepare the staffing plan to ensure engagements are completed on time and revenue/profit goals are met.
+ Form project teams and oversee team's professional advancement, including evaluating team's performance and providing feedback.
BASIC QUALIFICATIONS:
Must have a bachelor's degree in Computer Science, Technology, Computer Information Systems, Computer Applications, Engineering, Business, or related field, plus 9 years of experience (of which 5 years must be progressive post-baccalaureate experience) in marketing consulting. Must have 9 years of experience in each of the following:
+ Leading and implementing large end to end Customer Relationship Management (CRM);
+ Creating marketing plans, including making campaigns, giving marketing advice, analyzing data, and finding new potential customers;
+ Delivering to profitability targets on large projects by putting together a team, distributing work, and investing in business expansion to boost earnings;
+ Leading the development of marketing resource management, overseeing campaign tracking and coordination, and creating marketing analytics dashboards;
+ Utilizing Gen AI tools, including Vertex AI; and
+ Employing marketing and sales technologies, including Adobe and Salesforce Marketing Cloud, for measurable campaign effectiveness.
Must have willingness and ability to travel domestically approximately 80% of the time to meet client needs.
To apply, please click the 'APPLY' button.
Pursuant to the New York Transparency Bill, the offered wage for this role is $287,200.00 per year.
#LI-DNI #IND-DNI
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here ( Employment Opportunity Statement
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Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
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Director, Digital Marketing Strategy

11354 Queens, New York Fidelis Care

Posted today

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Job Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

  • Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
  • Oversee a team of five digital, social, and database marketing professionals
  • Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
  • Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
  • Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
  • Oversee creation and maintenance of web sites, including content, accessibility, design and performance
  • Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
  • Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
  • Develop and oversee enterprise video strategy
  • Develop and oversee the strategy, content, and implementation of email and text campaigns
  • Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
  • Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
  • Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
  • Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry


Education/Experience:

10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.

Digital/social media, analytics, and digital marketing expertise.

Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:
Pay Range: $116,100.00 - $214,700.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.


Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

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Director, Digital Marketing Strategy

11415 Kew Gardens, New York Centene Corporation

Posted 1 day ago

Job Viewed

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Job Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Executive Director, Global Marketing, Skincare - Clinique

10176 New York, New York The Estee Lauder Companies

Posted 1 day ago

Job Viewed

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Job Description

**The Estée Lauder Companies Inc.** is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
**Description**
PRINCIPAL OBJECTIVES:
The Executive Director will support in defining the strategic vision and execution for the 3-Step, Cleanser, Makeup Remover, and De-Aging categories, driving end-to-end go-to-market strategies. This position will oversee marketing calendar, new product launch, end-to-end consumer storytelling, and 360-degree marketing strategies to fuel brand growth and consumer engagement worldwide. The role requires close collaboration with cross-functional partners (Product Development, Package Development, Finance, Channel teams, Creative), as well as regional and affiliate teams, to ensure brand consistency and market success.
ACCOUNTABLILTIES:
Innovation Strategy & Product Development
+ Lead the marketing of product development journey from ideation to launch, ensuring alignment with brand vision and global skincare trends.
+ Develop and execute a robust 3-year innovation pipeline and 18-month launch calendar, balancing new product introductions with commercial innovation initiatives.
+ Identify breakthrough claims, ingredients, and consumer-centric campaigns that elevate Clinique's skincare leadership.
+ Collaborate with Product Development, R&D and packaging teams to drive formulation innovation and sustainability initiatives.
+ Track post-launch performance to optimize future strategies.
Go-to-Market & Integrated Marketing
+ Own the go-to-market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer first campaigns across all channels.
+ Develop 360-degree marketing campaigns integrated with cross functional teams
+ Lead creative briefing processes to inspire high-impact brand assets and visual identity.
+ Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.
Consumer & Market Insights
+ Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation.
+ Conduct competitive analysis and track market shifts to identify white-space opportunities and new business potential.
+ Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions.
+ Drive consumer-first storytelling by integrating insights into product messaging and marketing activations.
Regional & Commercial Partnership
+ Serve as the key liaison between global marketing and regional teams to ensure brand and commercial alignment.
+ Gather and integrate regional feedback into global innovation and marketing strategies.
+ Support regional markets with tailored marketing toolkits and assets to drive local execution excellence.
+ Monitor launch success and apply learnings to future product strategies.
Financial & Business Management
+ Drive profitable brand growth by optimizing new product launch (NPL) investments and cost of goods (COGs).
+ Lead portfolio management, SKU productivity, and rationalization efforts in collaboration with Finance and Business Ventures.
+ Champion corporate processes and tools to ensure smooth execution of brand initiatives.
Leadership & Team Development
+ Mentor and develop a high-performing team, fostering a culture of innovation, collaboration, and excellence.
+ Inspire teams with a consumer-obsessed and result-driven approach.
+ Drive cross-functional alignment and best practices across global and regional teams.
**Qualifications**
+ 10+ years of experience in global marketing, preferably within prestige skincare.
+ Proven track record of driving innovation and launching successful skincare products in global markets.
+ Strong strategic thinking and analytical skills with the ability to translate insights into action.
+ Expertise in digital marketing, social media, and omnichannel consumer engagement.
+ Excellent leadership, communication, and cross-functional collaboration skills.
+ Proven track record of managing and developing a strong team.
+ Passion for skincare, beauty trends, and consumer behavior.
**Pay Range:**
The anticipated base salary range for this position is **$154,000.00** to **$264,750.00** . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
**Equal Opportunity Employer**
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
**Michigan Applicants:** Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
**Philadelphia Applicants:** Philadelphia's Fair Chance Hiring Law ( Island Applicants:** The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
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