10 Chief Marketing Officer jobs in New York

CMO remote based USA job opening (VP Marketing or Senior Directors welcome to apply), for a small business in online training courses, eLearning, SaaS and coaching services with expertise in teaching individual entrepreneurs and small business owners.

Headquartered in the Mid-Northeast; the team is entirely remote USA home office based and enjoys an excellent culture with a low staff turnover.

We invite candidates who have been responsible for the D2C growth of similar companies at least once, if not multiple times before.

You will have expertise in the D2C top of online sales funnel, customer / client acquisition strategies and tactics that produced exponential growth from performance media, paid search, direct response advertising and marketing, email, with video, short, long form sales copy, storytelling, benefit selling, and testimonials that convert to excellent ROI and ROAS, with the support of sales development representatives.

While affiliates, partnerships, and word of mouth referrals are still important, using direct-to-customer tactics, from a small yet brilliant internal marketing and sales team, through your hands-on leadership, both the brand awareness will be more sustainably developed in a compliant way, in addition to directly sourced leads who become satisfied clients.

You will also understand all the touchpoints in the entire customer journey and make a major contribution to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support and success.

If you can answer yes, please apply:

• Have you worked as a full-time employee in a senior marketing role, at 2 companies for 3-5+ years each or at least one?
• Did any of those companies profitably double and double again sales revenue in a few years each time? E.g., approximately <$20MM to $0MM or 70MM or higher?
• Did you successfully target individuals? Experienced entrepreneurs and first-time business owners, to part with 2K- 40K+ per event or annual mastermind / masterclass membership with 1-2-1 coaching, 1-2-Many online training courses and live events?
• You are ideally looking for an opportunity that will keep you inspired and motivated potentially for the next several years rather than a short stop gap or stepping stone to something else in the near future.

Please apply and for those meeting the BluZinc A-Player Criteria, Jonathan Pearson will be in touch exclusively on behalf of this client to discuss your experience, needs, and aspirations. This is a confidential retained search by BluZinc.

• Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
• Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
• Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
• Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
• Oversee media planning and buying with a focus on ROI and brand building.
• Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on-/off-premise.
• Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
• Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.
  
  

• Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
• Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.
  
  

• Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
• Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.
  
  

• Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
• Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.
  
  

• Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
• Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
• Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.
  
  

• Bachelor’s degree in marketing, business, or related field, MBA preferred
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
• Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
• Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
• Practice in managing DTC, e-commerce, or digital innovation channels.
• Demonstrated success leading brand turnaround or rejuvenation initiatives.
• Experience working in or closely with global organizations
• Travel: Est. 25%
  
  

• Highly competitive compensation packages-250K+, 40-50% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous PTO policy

5 days ago Be among the first 25 applicants

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Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Mast-Jägermeister US, Inc.

Position Summary

The Chief Marketing Officer (CMO) for Mast-Jägermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today’s dynamic American consumers.

As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand’s international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.

Principal Duties And Responsibilities

Strategic Planning, Integrated Marketing and Execution

• Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
• Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
• Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
• Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
• Oversee media planning and buying with a focus on ROI and brand building.
• Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on-/off-premise.
• Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
• Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.
  
  

• Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
• Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.
  
  

• Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
• Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.
  
  

• Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
• Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.
  
  

• Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
• Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
• Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.
  
  

• Bachelor’s degree in marketing, business, or related field, MBA preferred
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
• Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
• Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
• Practice in managing DTC, e-commerce, or digital innovation channels.
• Demonstrated success leading brand turnaround or rejuvenation initiatives.
• Experience working in or closely with global organizations
• Travel: Est. 25%
  
  

• Highly competitive compensation packages-250K+, 40-50% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous PTO policy
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Marketing and Sales
• Industries Internet Publishing

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

The Chief Marketing Officer (CMO) for Mast-Jägermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today’s dynamic American consumers.

As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand’s international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.

Principal Duties and Responsibilities :

Strategic Planning, Integrated Marketing and Execution

• Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
• Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
• Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
• Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
• Oversee media planning and buying with a focus on ROI and brand building.
• Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on- / off-premise.
• Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
• Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.

Collaboration and Global HQ Alignment

• Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
• Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.

Commercial Partnership

• Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
• Lead the development and execution of retail and on- / off-premise programs that drive shopper conversion at the point of sale.

Budget Management :

• Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
• Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.

Leadership

• Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
• Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
• Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.

Requirements

• Bachelor’s degree in marketing, business, or related field, MBA preferred
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
• Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
• Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
• Practice in managing DTC, e-commerce, or digital innovation channels.
• Demonstrated success leading brand turnaround or rejuvenation initiatives.
• Experience working in or closely with global organizations
• Highly competitive compensation packages-250K+, 40-50% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous PTO policy

4 days ago Be among the first 25 applicants Lensa is a U.S. career site that helps job seekers discover job opportunities. We are not a staffing firm or agency. We promote jobs on behalf of our clients, which include employers, recruitment agencies, and marketing partners.

All candidates should make sure to read the following job description and information carefully before applying.

Position Summary

The Chief Marketing Officer (CMO) for Mast-Jägermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today’s dynamic American consumers.

As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand’s international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.

Principal Duties And Responsibilities

Strategic Planning, Integrated Marketing and Execution

Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market. Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization. Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making. Set clear marketing objectives and KPIs, and track performance to ensure targets are met. Oversee media planning and buying with a focus on ROI and brand building. Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on- / off-premise. Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments. Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.

Collaboration and Global HQ Alignment

Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities. Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.

Commercial Partnership

Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success. Lead the development and execution of retail and on- / off-premise programs that drive shopper conversion at the point of sale.

Budget Management

Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives. Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.

Leadership

Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity. Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities. Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.

Requirements

Bachelor’s degree in marketing, business, or related field, MBA preferred 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role. Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands. Practice in managing DTC, e-commerce, or digital innovation channels. Demonstrated success leading brand turnaround or rejuvenation initiatives. Experience working in or closely with global organizations Travel : Est. 25%

Highly competitive compensation packages-250K+, 40-50% Bonus Comprehensive medical, dental, and vision insurance Matching 401(k) plan Yearly wellness stipend (gym membership or fitness classes) Generous PTO policy

If you have questions about this posting, please contact level

Seniority levelExecutive Employment type

Employment typeFull-time Job function

Job functionMarketing and Sales IndustriesIT Services and IT Consulting Referrals increase your chances of interviewing at Lensa by 2x Executive Assistant to Chief Growth Officer and Business Leader New York City Metropolitan Area $350,000 - $00,000 21 hours ago Jamaica, NY 425,000 - 500,000 6 days ago New York City Metropolitan Area 2 weeks ago New York City Metropolitan Area 180,000 - 220,000 5 days ago New York City Metropolitan Area 3 weeks ago New York, NY 136,416 - 182,736 1 week ago New York City Metropolitan Area 6 days ago New York, NY 310,000 - 370,000 2 weeks ago New York City Metropolitan Area 150,000 - 200,000 3 weeks ago New York City Metropolitan Area 3 weeks ago Senior Vice President, Integrated Marketing New York City Metropolitan Area 180,000 - 225,000 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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4 days ago Be among the first 25 applicants

Lensa is a U.S. career site that helps job seekers discover job opportunities. We are not a staffing firm or agency. We promote jobs on behalf of our clients, which include employers, recruitment agencies, and marketing partners.

Position Summary

The Chief Marketing Officer (CMO) for Mast-Jägermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today’s dynamic American consumers.

As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand’s international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.

Principal Duties And Responsibilities

Strategic Planning, Integrated Marketing and Execution

• Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
• Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
• Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
• Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
• Oversee media planning and buying with a focus on ROI and brand building.
• Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on-/off-premise.
• Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
• Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.
  
  

• Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
• Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.
  
  

• Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
• Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.
  
  

• Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
• Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.
  
  

• Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
• Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
• Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.
  
  

• Bachelor’s degree in marketing, business, or related field, MBA preferred
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
• Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
• Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
• Practice in managing DTC, e-commerce, or digital innovation channels.
• Demonstrated success leading brand turnaround or rejuvenation initiatives.
• Experience working in or closely with global organizations
• Travel: Est. 25%
  
  

• Highly competitive compensation packages-250K+, 40-50% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous PTO policy
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Lensa by 2x

New York City Metropolitan Area $350,000 - $00,000 21 hours ago

Jamaica, NY 425,000 - 500,000 6 days ago

New York City Metropolitan Area 2 weeks ago

New York City Metropolitan Area 180,000 - 220,000 5 days ago

New York City Metropolitan Area 3 weeks ago

New York, NY 136,416 - 182,736 1 week ago

New York City Metropolitan Area 6 days ago

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New York City Metropolitan Area 150,000 - 200,000 3 weeks ago

New York City Metropolitan Area 3 weeks ago

New York City Metropolitan Area 180,000 - 225,000 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

The Chief Marketing Officer (CMO) for Mast-Jgermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today's dynamic American consumers.

As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand's international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.

Principal Duties and Responsibilities :

Strategic Planning, Integrated Marketing and Execution

• Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
• Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
• Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
• Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
• Oversee media planning and buying with a focus on ROI and brand building.
• Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on- / off-premise.
• Strengthen the brand's digital and social presence to reach and resonate with new, diverse consumer segments.
• Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.

Collaboration and Global HQ Alignment

• Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
• Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.

Commercial Partnership

• Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
• Lead the development and execution of retail and on- / off-premise programs that drive shopper conversion at the point of sale.

Budget Management :

• Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
• Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.

Leadership

• Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
• Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
• Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.

Requirements

• Bachelor's degree in marketing, business, or related field, MBA preferred
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
• Knowledge of Distilled Spirits Counsel of the US (DISCUS) and legal regulations
• Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
• Practice in managing DTC, e-commerce, or digital innovation channels.
• Demonstrated success leading brand turnaround or rejuvenation initiatives.
• Experience working in or closely with global organizations
• Highly competitive compensation packages-250K+, 40-50% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous PTO policy

• Define and execute the company's vision, strategy, and operating plan.
• Own full P&L responsibility, including balance sheet and cash flow oversight.
• Lead, hire, and manage a multidisciplinary team (Product, Engineering, Sales, Marketing, CS, Finance, Ops).
• Prioritize and guide the product roadmap based on customer needs and business impact.
• Develop and optimize go-to-market strategies across multiple acquisition channels (paid, organic, partnerships, sales).
• Foster a culture of accountability, operational excellence, and customer-first thinking.
• Present performance updates to stakeholders and board members.
• Make thoughtful investment decisions that drive ROI while maintaining fiscal discipline.

• 7+ years of leadership experience at startups or growth-stage companies, preferably in SaaS or software-driven services.
• Prior experience as a CEO, GM, Founder, or senior executive responsible for revenue, marketing, and/or operations.
• Deep understanding of go-to-market strategies, ideally with experience in affiliate, partner, or channel-based growth.
• Proven ability to lead lean, profitable businesses with disciplined operations.
• Strong product sensibility and the ability to collaborate effectively with engineering, design, and product teams.
• Financially literate with a deep understanding of SaaS metrics, budgeting, and cash flow forecasting.
• Demonstrated track record of building and developing high-performing teams.
• Entrepreneurial mindset: adaptable, hands-on, resilient, and decisive.

• Leadership role at a profitable, cash-flow-positive SaaS company with a strong market position.
• Full autonomy to shape the strategic direction and organizational structure.
• No fundraising pressure - focus entirely on building long-term enterprise value.
• Competitive base compensation and a meaningful share in profit distribution.
• Work in a dynamic ecosystem with ample growth potential and the chance to build a lasting legacy.

• Experience scaling affiliate, partner, or marketplace-driven growth.
• Familiarity with the Shopify App ecosystem or similar platform-based marketplaces.
• Demonstrated use of AI tools and workflows to drive operational efficiency and cost optimization.

Chief Marketing and Strategy Officer About Atlas Obscura

Atlas Obscura is a community platform for travelers looking to explore the world’s hidden wonders. Through our website, mobile app, books, podcasts and other channels, we celebrate the world's most curious places, extraordinary experiences, and passionate communities. We blend high-quality editorial content with public submissions to create a unique platform that we are building out to feature more planning, memory sharing, and real-time travel tools.

Atlas Obscura is seeking a visionary Chief Marketing and Strategy Officer to lead our marketing functions while serving as a key strategic advisor to the CEO and leadership team. This dual-role position combines hands-on marketing leadership with high-level strategic planning to drive growth, optimize revenue streams, and position Atlas Obscura for continued expansion in the travel community space.

• Develop and execute comprehensive go-to-market strategies across all Atlas Obscura offerings
• As Atlas Obscura grows, be prepared to step into broader performance marketing leadership
• Lead brand positioning and messaging strategy for advertising campaigns and overall brand identity
• Orchestrate the intersection of product marketing, ad sales marketing, and brand marketing to eliminate redundancies and maximize impact
• Optimize marketing function performance through strategic resource allocation and process improvement
• Drive consumer revenue growth through subscription program design and evaluation, subscription optimization, membership community development, and partnership with the chief product and technology officer on product feature unlock evaluations
• Build and scale membership-based community initiatives that enhance user engagement and retention in partnership with the chief community officer

• Partner directly with the CEO on company-wide strategic initiatives and long-term planning
• Collaborate with the full leadership team to identify and evaluate new market opportunities, including international partnerships, and assist the CEO in setting up partnerships in consistent ways across the business.
• Assist the CEO in business positioning with investors and corporate trajectory planning
• Lead strategic assessment of potential partnerships within the travel ecosystem and create framework for partnerships more broadly with the CEO and leadership team.
• Assess partnership opportunities for strategic fit, revenue potential, and brand alignment
• Lead cross-functional collaboration to ensure successful partnership integration and execution
• Conduct thorough analysis of effort-to-revenue ratios, guiding decisions between low-lift/high-lift initiatives
• Evaluate and guide blended business development and advertising opportunities
• Spearhead direct outreach efforts and partner collaboration initiatives alongside company leaders

• Lead business model development of new creator initiatives in partnership with the CEO and other members of senior leadership team

• 10+ years of progressive marketing leadership experience, preferably in consumer-facing companies
• Proven track record in developing successful go-to-market strategies, brand positioning, and performance marketing
• Demonstrated experience managing complex marketing functions with multiple touchpoints (product marketing, ad sales, brand marketing)
• Strong background in consumer revenue optimization, particularly subscription models
• Experience building and scaling membership-based communities or loyalty programs

• Significant experience in strategic planning and business development roles
• Track record of working directly with C-suite executives on company strategy
• Experience in joint ventures and in brand positioning with investors.
• Proven ability to evaluate and prioritize opportunities based on resource requirements and revenue potential
• Experience in partnership development and evaluation, preferably in travel or related industries
• Strong analytical skills with ability to assess trade-offs and make data-driven decisions

• Exceptional leadership and team management capabilities
• Proven ability to work collaboratively across functions and influence without direct authority
• Strong communication and presentation skills for both internal strategy sessions and external partnership discussions
• Experience managing and optimizing cross-functional initiatives

• MBA or equivalent advanced degree
• Previous experience in travel, hospitality, media, or content industries
• Background in community building and engagement strategies
• Experience with both B2C and B2B revenue models
• Track record of successful strategic partnerships and business development deals
• Familiarity with digital marketing channels and emerging marketing technologies
• Strong comfort with data and financial analysis

• Opportunity to shape strategy at a unique and beloved brand
• Direct collaboration with CEO and leadership team on high-impact decisions
• Role in building the future of travel discovery and community engagement
• Competitive compensation package including equity participation
• Comprehensive benefits and professional development opportunities
• Salary: $185,000 with significant part of compensation in performance-based cash bonus, and equity options available.

Atlas Obscura is committed to building a diverse team that reflects the community we serve. We encourage applications from candidates of all backgrounds and experiences.

This role is based in our NY headquarters with hybrid work. Occasional travel may be required for company or client meetings.