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Content Strategist

78703 Austin, Texas Public Consulting Group

Posted 9 days ago

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Job Description

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit .
**Position Title:** Content Strategist
**Job Summary:** This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large.
The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:
+ developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership
+ executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy
**Duties & Responsibilities**
+ Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership
+ Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs
+ Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement
+ Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends
+ Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence
+ Collaborate with Marketing & Communications staff, leadership, and product teams as needed/instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals
+ Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership
+ As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership
+ Other duties as assigned
**Required Skills** **and Experience**
+ Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
+ Minimum 1-2 years direct experience in a professional social media role
+ Exceptional writing, editing, and content planning skills
+ Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics
+ Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks
+ Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
+ Experience ideating, writing, and editing website and/or blog articles in a professional environment
+ Ability to develop own ideas, take initiative, and assume responsibility
+ Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
+ Ability to approach work and interactions with colleagues with emotional intelligence and maturity
+ Ability to perform topical research to identify relevant angles and produce or upcycle related content
+ Proficient in Microsoft Office applications
**Preferred Skills and Experience**
+ Strategic communications and content planning skills
+ Familiarity with working in Meltwater
+ Familiarity with working in WordPress
+ Familiarity working with Adobe/Adobe Express
+ Web content management system experience; understanding of SEO and web traffic metrics for reference and application
+ Experience working in a corporate editorial calendar
+ Basic understanding of accessible content and familiarity with creating content that is accessible
+ Understanding of public relations principles, strategies, and tactics
+ Experience in the public sector and/or interest in government, education, health care, or human services a plus
**Qualifications**
+ Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field
+ Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role
**Working Conditions** : Remote
#LI-Remote
#LI-MB1
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
Range: $68,400-$91,400
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.
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Senior Content Strategist

78701 Austin, Texas $105000 Annually WhatJobs Direct

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Job Description

full-time
Our client, a fast-paced and creative agency, is seeking an experienced Senior Content Strategist to join their team in Austin, Texas, US . This role involves developing and executing comprehensive content strategies that align with marketing objectives and resonate with target audiences across various digital channels. The ideal candidate possesses a strong understanding of content marketing principles, SEO best practices, and audience engagement tactics. You will be responsible for planning, creating, and optimizing compelling content that drives brand awareness, engagement, and conversion. This hybrid role offers a blend of in-office collaboration and remote flexibility.

Responsibilities:
  • Develop and implement data-driven content strategies for clients, encompassing content audits, gap analyses, and audience research.
  • Plan and manage content calendars, ensuring timely delivery of high-quality content across multiple platforms (web, social media, email, blogs, etc.).
  • Write, edit, and proofread engaging and SEO-optimized content, including website copy, articles, social media posts, and marketing collateral.
  • Collaborate with design, SEO, and marketing teams to ensure content is visually appealing and strategically aligned.
  • Analyze content performance metrics and provide actionable insights to optimize future content initiatives.
  • Stay up-to-date with industry trends, SEO best practices, and emerging content formats.
  • Manage content creation workflows and work with freelance writers and editors as needed.
  • Ensure brand voice and messaging consistency across all client communications.
  • Present content strategies and performance reports to clients and internal stakeholders.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 5+ years of experience in content strategy, content marketing, or copywriting, preferably within an agency setting.
  • Proven ability to develop and execute successful content marketing campaigns.
  • Strong understanding of SEO principles and keyword research.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
  • Experience with social media marketing and community management.
  • Strong project management and organizational skills.
  • Ability to work effectively in a collaborative, fast-paced environment.
  • Portfolio showcasing diverse content examples and successful campaigns is required.
If you are a creative storyteller with a strategic mindset and a passion for crafting impactful content, we invite you to apply for this exciting opportunity.
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Senior Content Strategist

78701 Austin, Texas $110000 Annually WhatJobs Direct

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full-time
Our client is seeking a visionary Senior Content Strategist to lead the development and execution of compelling content initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the US, but requiring significant collaboration with teams primarily based in **Austin, Texas, US**. The ideal candidate will possess a deep understanding of content marketing, SEO, audience engagement, and cross-platform content distribution.

Key Responsibilities:
  • Develop and implement a comprehensive content strategy that aligns with business objectives, brand voice, and target audience needs across multiple platforms.
  • Conduct in-depth content audits, competitive analysis, and keyword research to identify opportunities and inform strategy.
  • Create and manage a content calendar, ensuring timely delivery of high-quality content across various formats (blog posts, articles, social media updates, website copy, video scripts, white papers, case studies).
  • Collaborate closely with marketing, product, design, and sales teams to ensure content consistency and alignment with broader campaign goals.
  • Optimize content for search engines (SEO) and user experience (UX) to drive organic traffic and engagement.
  • Define key content metrics and analyze performance data to measure the effectiveness of content initiatives and iterate on strategy.
  • Oversee content creation processes, including briefing writers, editors, and designers, and ensuring adherence to brand guidelines.
  • Develop and maintain style guides and content governance policies.
  • Identify and leverage emerging content trends and technologies to enhance our digital presence.
  • Manage relationships with freelance content creators, agencies, and other external partners.
  • Provide strategic guidance on content distribution and amplification across paid, owned, and earned media channels.
  • Ensure all content is accurate, up-to-date, and compliant with legal and regulatory requirements.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 7 years of experience in content strategy, content marketing, or digital marketing, with a proven track record of success.
  • Deep understanding of SEO best practices, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
  • Exceptional writing, editing, and storytelling skills, with a strong portfolio showcasing diverse content types.
  • Demonstrated ability to develop and execute data-driven content strategies.
  • Experience managing content calendars and editorial workflows.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Proficiency in collaboration tools (e.g., Slack, Asana, Trello) and a remote-first mindset.
  • Experience with paid media and social media marketing is a plus.

This fully remote role allows you to contribute your expertise to our dynamic team, even though our core operations are centered around **Austin, Texas, US**.
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Senior Content Strategist

78701 Austin, Texas $110000 Annually WhatJobs Direct

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full-time
Our client, a rapidly growing digital media agency renowned for its innovative campaigns and data-driven strategies, is seeking a Senior Content Strategist to lead content initiatives. This is a fully remote position, providing an exceptional opportunity for a seasoned professional to make a significant impact from anywhere in the US. You will be responsible for developing and executing comprehensive content strategies that align with clients' business objectives, enhance brand visibility, and drive engagement across various digital platforms. This role demands a strategic thinker with a deep understanding of content marketing principles, SEO best practices, audience segmentation, and performance analytics. You will guide content creation, distribution, and optimization efforts, ensuring a cohesive and impactful brand voice. Collaboration with creative, marketing, and analytics teams will be key to success. The ideal candidate will possess a proven ability to translate complex marketing goals into actionable content plans, measure content effectiveness, and adapt strategies based on performance data and market trends. You will be a thought leader, inspiring teams and clients alike with your expertise and vision.

Key Responsibilities:
  • Develop and implement strategic content plans for clients, encompassing blog posts, social media, website copy, video scripts, and more.
  • Conduct thorough audience research and competitive analysis to identify content opportunities and gaps.
  • Define content pillars, messaging frameworks, and editorial calendars aligned with client goals.
  • Optimize content for search engines (SEO) and user experience across all digital touchpoints.
  • Collaborate with content creators, designers, and videographers to ensure high-quality content production.
  • Analyze content performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
  • Provide data-driven recommendations for content optimization and strategy refinement.
  • Manage content distribution and promotion across various channels to maximize reach and engagement.
  • Stay abreast of the latest content marketing trends, algorithm changes, and emerging technologies.
  • Present content strategies and performance reports to clients and internal stakeholders.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 6 years of experience in content strategy, content marketing, or digital marketing.
  • Demonstrated success in developing and executing data-driven content strategies that achieve measurable results.
  • Expertise in SEO, content optimization, and digital analytics tools.
  • Strong understanding of different content formats and their effectiveness across various platforms.
  • Excellent writing, editing, and communication skills.
  • Experience managing editorial calendars and content workflows.
  • Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • This role is based in Austin, Texas, US , but is fully remote.
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Senior Content Strategist - Technology

78701 Austin, Texas $115000 Annually WhatJobs Direct

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full-time
Our client is a forward-thinking technology company at the forefront of digital innovation. We are seeking a seasoned Senior Content Strategist to shape and execute our content vision across multiple platforms. This role is crucial for developing compelling narratives that resonate with our target audiences, driving engagement, and supporting our marketing objectives. The ideal candidate will possess a deep understanding of content marketing, SEO best practices, and the ability to translate complex technical concepts into accessible and engaging content. You will work closely with product marketing, design, and communications teams to ensure a cohesive and impactful brand voice.

Responsibilities:
  • Develop and implement a comprehensive content strategy that aligns with business goals and enhances brand visibility.
  • Conduct audience research and competitive analysis to identify content opportunities and gaps.
  • Plan, create, and manage a content calendar for various channels, including website, blog, social media, email marketing, and whitepapers.
  • Write and edit high-quality, SEO-optimized content, including blog posts, articles, case studies, website copy, and marketing collateral.
  • Collaborate with designers to create visually appealing content, such as infographics and videos.
  • Measure and report on content performance using analytics tools, making data-driven recommendations for improvement.
  • Ensure all content adheres to brand guidelines, style guides, and quality standards.
  • Stay up-to-date with industry trends, SEO best practices, and emerging content formats.
  • Manage relationships with external content creators and agencies as needed.
  • Identify and nurture opportunities for content amplification and distribution.
  • Work cross-functionally to support product launches and marketing campaigns with strategic content.
  • Mentor junior content team members and contribute to team development.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 6 years of experience in content strategy, content marketing, or digital marketing, with a strong focus on technology.
  • Proven experience developing and executing successful content strategies.
  • Expertise in SEO principles and keyword research.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Proficiency with content management systems (CMS) and marketing automation platforms.
  • Experience with analytics tools (e.g., Google Analytics) and reporting on content performance.
  • Strong understanding of social media marketing and engagement strategies.
  • Ability to manage multiple projects simultaneously in a deadline-driven environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
  • Experience in B2B technology marketing is highly desirable.
This position is based in **Austin, Texas, US**, and offers a hybrid work model.
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Senior Content Strategist, Information Architecture

78703 Austin, Texas Teradata

Posted 6 days ago

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**Our Company**
At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers-and our customers' customers-to make better, more confident decisions. The world's top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
**What You'll Do**
In this role, you'll be the senior staff content strategist and information architect, working with content engineering, strategy, and design to lead an ambitious effort to reimagine how we design and deliver technical content to our customers through websites, AI-powered experiences, and other channels. Your information architecture will be the foundation of an ambitious redesign of the company's technical content sites and experiences, including AI agents. You'll help us revamp our content management systems and the authoring experience, workflows, AI tools, and other processes that support them. You'll have a solid foundation of knowledge about enterprise content management systems, trends, and technology, and you're not scared off by the details, challenges, and promises of agentic AI, DITA, headless systems, and other frameworks for structured content.
Teradata is establishing a bold vision for our product content: modern, customer-focused, and measurably effective. You-and the tools and systems you put in place-will help us make that vision real.
Your day-to-day responsibilities include:
+ Understand current state of Teradata technical documentation sites and business challenges, and define revised information architecture to make content findable, understandable, and useful across a range of websites and AI experiences.
+ Develop an information architecture and the training and education plan that supports it, and help content strategists and the rest of the organization achieve and demonstrate technical content effectiveness in websites, AI tools, and all other content touchpoints.
+ Evaluate current content management systems and structure and identify what's working, what's not working, and what needs to work to support an ambitious end-to-end content vision for the enterprise and its customers.
+ Collaborate with product management, content engineering, and the rest of the content strategy team to document requirements for content creation, management, and governance, as well as supporting taxonomy and other strategic content contributions.
+ Help guide the implementation and evolution of new and revised content management tools and processes based on identified requirements and best practices.
+ Partner with product managers and content designers to understand user needs through engagement, design thinking-related methods for discovery, market and competitive research and analysis, and user testing.
+ Become a collaborative, resourceful partner for the business as it discusses product plans, and team with design and product colleagues to help deliver content, design, and vision that boosts those plans to success.
+ Develop a deep understanding of Teradata products and use that knowledge to identify content, design, and systems opportunities, such as innovative ways content can appear to guide and support customers.
+ Collaborate with the team and tools to help establish and iterate on metrics for product and content success, and collaborate with content engineering and others to automate collecting and reporting these success metrics and using them to make content and design more effective.
+ Work with an evolving design system to support content and design standards, how they're integrated into the design system, and how content systems can use and support these efforts.
+ Be a persistent, humane advocate for content strategy and content design throughout the enterprise, including presenting about content strategy and management approaches and placing content in a prominent, persistent role in the product lifecycle.
If you like systems just as much as you like people, you can succeed in this role. And you'll tap into your skills with both every day.
**Who You'll Work With**
On our product engineering and experience team, we focus on the user's ease of use for our unified Teradata platform. We reduce complexity and eliminate barriers and friction so that customers can transform their business through the power of their data. And the scope of this role is enterprise wide, so you'll support engineers, product architects, product managers, and user interface designers, as well as a team of content designers and technical content strategists.
This role reports to the Director of Content Strategy.
**What Makes You a Qualified Candidate**
+ Deep understanding of content management systems and other content tools, including AI-enabled ones, for content creation, quality, and maintenance.
+ Familiarity with XML/DITA, headless content modeling, and other structured content architectures and approaches
+ Knowledge of numerous content deliverables, from user-interface content through help articles and to technical documentation
+ Expertise in content workflows, operations, and the ongoing education and team support that needs to be in place to make it all work
+ Understanding of ways to test and measure content and design effectiveness
+ Ability to clearly present innovative content approaches and persuade teams to adopt new tools, tactics, and processes
+ Empathy and ability to connect with and understand the needs and desires of the content team, as well as product and software development partners
+ Know that content is both art and science
+ Highly curious and inquisitive by nature, and eager to learn, discover, and innovate.
**What You'll Bring**
+ You've assisted a multifaceted organization with thoughtful, effective information architecture in the past.
+ You've implemented or enhanced a content management system and or content processes.
+ You understand the scope and complexity of migrating content from one system to another.
+ Strong writing and communication skills and the ability to discuss and share content systems trends, technology, and implementation details.
+ Strong interpersonal skills that are used to build rapport and make connections easily with colleagues and our customers.
+ Experience working on SaaS-based initiatives and/or companies.
+ Ability to navigate and succeed in a complex, undefined problem space.
+ Strong organizational skills and can handle balancing multiple questions, requirements, and projects at the same time.
+ A sense of humor and the desire to help people and do good things.
**Why We Think You'll Love Teradata**
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.
#LI-OC1
#LI-Remote
Why We Think You'll Love Teradata
We prioritize a people-first culture because we know our people are at the heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to diversity, equity, and inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.
Teradata is proud to be an equal opportunity employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status. We welcome and encourage individuals from all backgrounds to apply and join our team, bringing their unique perspectives and experiences to help us innovate and grow.
Pay Rate: - - Annually
Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Sales roles will be eligible for commission payments tied to quota achievement. All other permanent roles will be eligible for one of our annual incentive plans, which are based on company financial attainment and individual performance.
Employees in this position are also eligible to participate in the Company's comprehensive benefits programs, which include healthcare, life and disability insurance plans, a 401(k)-retirement savings plan, and time-off programs. Specific details of these benefits, including eligibility criteria and plan options, will be provided during the hiring process and can be reviewed here:
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Lead Digital Content Strategist & Storyteller

78701 Austin, Texas $120000 Annually WhatJobs Direct

Posted 2 days ago

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full-time
Our client is seeking a highly creative and strategic Lead Digital Content Strategist & Storyteller to join their innovative marketing team. This role, primarily remote, will be responsible for developing and executing a compelling digital content strategy that elevates brand visibility, engages target audiences, and drives key marketing objectives. You will lead the creation of engaging narratives across various digital platforms, including social media, website, email, and blogs. The ideal candidate possesses a passion for storytelling, a keen understanding of digital marketing trends, and the ability to translate complex brand messages into resonant content. You will work closely with design, product, and sales teams to ensure content aligns with overall marketing campaigns and business goals. Key Responsibilities:
  • Develop and implement a comprehensive digital content strategy aligned with brand identity and marketing objectives.
  • Oversee the creation, curation, and distribution of engaging content across multiple digital channels, including blog posts, social media updates, videos, infographics, and email campaigns.
  • Craft compelling narratives and brand stories that resonate with target audiences and foster community engagement.
  • Manage the editorial calendar, ensuring a consistent flow of high-quality content that meets deadlines.
  • Conduct keyword research and SEO analysis to optimize content for search engines and maximize organic reach.
  • Analyze content performance metrics and user engagement data to inform future content strategy and identify areas for improvement.
  • Collaborate with designers, videographers, and other content creators to produce visually appealing and impactful assets.
  • Stay abreast of emerging digital marketing trends, platforms, and content formats to maintain a competitive edge.
  • Manage relationships with external content contributors, agencies, and influencers as needed.
  • Ensure all content adheres to brand guidelines, legal requirements, and ethical standards.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. A minimum of 7 years of experience in digital content strategy, content marketing, or copywriting, with a proven track record of developing successful digital campaigns, is required. Exceptional writing, editing, and storytelling skills are paramount. Strong understanding of SEO principles, social media marketing, and content management systems (CMS) is essential. Experience with analytics tools (e.g., Google Analytics) and a portfolio showcasing diverse content creation is highly desirable. Excellent communication and collaboration skills, with the ability to manage projects and stakeholders effectively in a remote environment, are critical. This role offers a significant opportunity to shape the digital voice and brand perception of a growing organization.
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Senior Content Strategist, Digital Media

78701 Austin, Texas $95000 Annually WhatJobs Direct

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full-time
Our client, a fast-paced and innovative digital media company, is searching for a creative and analytical Senior Content Strategist to join their fully remote team. This role is pivotal in shaping the company's content vision and execution across all digital platforms, including websites, social media, email marketing, and video. You will be responsible for developing and implementing comprehensive content strategies that align with business objectives, drive audience engagement, and enhance brand authority. Your duties will encompass content planning, creation oversight, SEO optimization, performance analysis, and audience segmentation.

The ideal candidate will possess a strong portfolio showcasing successful content strategy development and execution, ideally within a digital-first environment. You should have a proven ability to translate complex ideas into compelling narratives and user-centric content experiences. Expertise in content management systems (CMS), SEO best practices, social media analytics, and content marketing tools is required. Experience with A/B testing and data-driven content optimization is also highly valued. Excellent written and verbal communication skills are paramount, along with the ability to collaborate effectively with cross-functional teams including marketing, design, and product development in a remote setting. This position offers the flexibility of a remote work arrangement, allowing you to contribute from anywhere while helping to define the future of digital content for our esteemed organization. While the role is based in Austin, Texas, US , all work is conducted remotely, emphasizing our commitment to a distributed workforce and work-life balance.
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Remote Senior Content Strategist, B2B SaaS

78701 Austin, Texas $125000 Annually WhatJobs Direct

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full-time
Our client, a rapidly growing B2B SaaS company, is seeking a highly creative and data-driven Senior Content Strategist to join their fully remote marketing team. This role is crucial for developing and executing a comprehensive content strategy that drives brand awareness, lead generation, and customer engagement. You will be responsible for defining content pillars, audience personas, editorial calendars, and measurement frameworks, ensuring all content aligns with our client's business objectives and resonates with their target markets. The ideal candidate possesses exceptional writing skills, a deep understanding of SEO, and a proven ability to translate complex technical concepts into compelling narratives.

Responsibilities:
  • Develop and own the overall content strategy, including content audits, gap analyses, and persona development.
  • Create and manage a detailed editorial calendar across various platforms (blog, website, social media, email, whitepapers, case studies).
  • Write, edit, and optimize high-quality, engaging content that adheres to brand voice and style guidelines.
  • Collaborate with product marketing, demand generation, and sales teams to ensure content supports overarching marketing goals.
  • Conduct keyword research and implement SEO best practices to improve content visibility and organic search rankings.
  • Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and use insights to refine the content strategy.
  • Manage freelance writers and external content creators, providing clear briefs and constructive feedback.
  • Stay current with industry trends, competitor content, and audience needs to identify new content opportunities.
  • Develop content governance and style guide documentation.
  • Champion content best practices across the organization.

Qualifications:
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
  • 5+ years of experience in content strategy, content marketing, or copywriting, preferably within the B2B SaaS industry.
  • Proven ability to develop and execute successful content strategies that drive measurable results.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • Strong understanding of SEO principles, keyword research tools, and content optimization techniques.
  • Experience with content management systems (CMS) and marketing automation platforms.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Self-motivated and able to work independently in a remote environment.
  • Portfolio showcasing diverse content examples is required.
This is a 100% remote position, offering the flexibility to work from anywhere within the US. The primary focus will be on developing high-impact content for our client's global audience, originating from the Austin, Texas company headquarters.
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Remote Senior Content Strategist, PR & Communications

78701 Austin, Texas $105000 Annually WhatJobs Direct

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full-time
Shape compelling narratives and amplify brand presence from anywhere as a Remote Senior Content Strategist, specializing in Public Relations and Communications. Our client is seeking an experienced and creative professional to develop and execute data-driven content strategies that enhance brand reputation, engage target audiences, and drive media coverage. This fully remote role is critical in crafting engaging stories, managing digital content platforms, and ensuring consistent brand messaging across all communication channels.

Your responsibilities will include developing comprehensive content calendars, ideating and creating high-quality written content (press releases, articles, blog posts, social media updates), and collaborating with PR managers, marketing teams, and external agencies to ensure integrated campaign execution. You will monitor media trends, analyze content performance using relevant analytics tools, and optimize strategies for maximum impact. A key aspect of this role is staying ahead of industry best practices in content marketing, SEO, and digital PR to maintain a competitive edge. The position requires a strong understanding of the media landscape and the ability to craft persuasive narratives that resonate with journalists and the public.

The ideal candidate will hold a Bachelor's degree in Communications, Marketing, Journalism, English, or a related field, with a minimum of 6 years of experience in content strategy, PR, or corporate communications. Proven experience in developing and implementing successful content strategies, exceptional writing and editing skills, and a strong portfolio of published work are essential. Proficiency with content management systems (CMS), social media management tools, and analytics platforms (e.g., Google Analytics) is required. Excellent project management, organizational skills, and the ability to thrive in a fast-paced, remote team environment are crucial. You will be a key player in enhancing our client's public image and facilitating meaningful connections with their stakeholders. The role is open to candidates located anywhere, supporting the company's presence in **Austin, Texas, US**.
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