53 Digital Content Creation jobs in New York

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

• Ability to manage an assortment of small, medium, & large development projects successfully according to the expectatons of key stakeholders.
• Coordinate with various teams to ensure a clear understanding of project objectves, deliverables, and milestones and artculatng overall project objectves, deadlines & requirements.
• Manage 3rd party partner tmeline inputs with enough tme for teams to execute and deliver, while tracking & managing changes in real tme.
• Antcipate potental project roadblocks and proactvely implement solutons in real tme.
• Develop and maintain detailed project plans, outlining tasks, tmelines, and resource requirements & management and key project documentaton.
• Managing release cycles and launches through delivery and closeout.

• Effectvely facilitate or partcipate in agile scrum ceremonies across one or more scrum teams.
• Collaborate with the Product Management team to ensure the product backlog is contnuously prioritzed and maintained.
• Ensure proper acceptance criteria, definiton of ready and done for requirements.
• Facilitate internal and external communicatons (e.g., task coordinaton, progress tracking/reportng, dependency management).
• Velocity tracking to ensure teams are working within expected capacity limits

• Demonstrate clear, concise, effectve verbal and written communicatons.
• Lead the creaton of project and product status updates for your teams based on a deep and contnuously evolving understanding of the NBA's business and objectves.

• Minimum of 3+ years of experience in digital project management for consumer facing products

• Experience as a project manager in a digital or marketng environment.
• Strong Atlassian suite experience
• Expertse in modern project management tools and standard methodologies, such as Agile/CSM, Lean, and planning tools

• Strong organizatonal and multtasking skills.
• Strong aVenton to detail and ability to lead multple sub-projects at once.
• Team player; excellent communicaton and interpersonal skills.
• Experience in developing a roadmap of requirements.
• Experience collaboratng across teams to keep alignment on digital transformaton efforts. and assure collaboraton and best practces.
• Excellent organizatonal and multtasking skills.

• A passion for basketball
• Relevant experience within the sports media industry
• Experience working with AVOD, TVOD and SVOD
• Familiarity with platorm specific design guidelines and partner integratons

How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.

POSITION OVERVIEW:

The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.

KEY RESPONSIBILITIES:

Marketing Automation:

• Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.

• Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.

• Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.

• Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.

• Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.

• Performs other duties as assigned or required.

• Bachelor's Degree
• 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
• Expert in use of marketing automation tools such as Eloqua.
• Experience creating marketing automation workflows.
• Experience with a multitude of digital and online marketing tools and trends.
• Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
• Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
• Experience with Content Management Systems (CMS).
• Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
• Ability to generate succinct, effective written communications.
• Demonstrates expertise in Microsoft applications.
• Current knowledge of communication options and tools.
• Proficient in Canva and Adobe Creative Suite.

• Prolonged sitting
• Lifting from 5 to 10 lbs (printer paper, storage boxes)
• Occasional bending or overhead lifting (storing files or boxes)

1. We get to volunteer in areas that are meaningful to the bank and impactful in the community.
2. Through generous contributions, we have raised over 912,000 in 2022. No item or donation is too small; we find a home for it all.

As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Client Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.

Purpose/Objective of the Job
• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
• Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.
• Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing.

Key Responsibilities:
• Support the execution of the engagement plan for the Brand
• Contribute DTC engagement recommendations based upon customer insights and brand strategy
• Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.)
• Partner with the digital agencies media partners and Client Production team to define project scope, costs, timelines, and deliverables
• Lead pull through digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
• Provide support and coverage to team on several areas of business
• Demonstrate ability to track and manage annual digital program and media budgets
• Hybrid work opportunity. Ability to work in the office two to three days a week is preferred.
• Business travel is TBD

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Supervisory Responsibility: none

Qualifications:
• Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing is required
• Experience leading digital engagement, channel and analytics activities
• Proven ability in managing digital agencies, partners, and cross-functional support teams
• Competence in developing, evaluating, and activating DTC media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Product launch and/or Oncology/Hematology/Rare diseases experience a plus
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

• Work with local leadership to develop sales strategy and implement that strategy with market leaders and sales reps
• Drive and aid revenue generation consistently
• Share best practices between local market groups
• Conduct training based on company goals and strategies
• Conduct new hire training onboarding when needed
• Contribute to and deploy structured training programs for onboarding and ongoing sales training
• Author and conduct product update and roll-out training in their markets
• Identify unique learning opportunities to help sales teams meet/exceed sales goals
• Conduct on-going sales coaching based on the sales team identified gaps
• Develop strong working relationships with Market Sales leaders
• Promote on-going leadership education opportunities.
• Go on sales calls with sales team members to provide coaching and feedback.

• Bachelor's degree in business, marketing or related area or equivalent combination of experience and education
• 5+ years of digital sales experience or media sales experience, digital media sales experience preferred.
• Enthusiasm for continued learning and sharing of information.
• Able to identify gaps in team development and develop solutions to close those gaps.
• Creativity in creating training materials and delivery methods based on market needs to achieve sales objectives.
• Can build solid working relationships with the leadership team and become part of the management structure.
• Works closely with market development to meet sales objectives.
• Build eLearning courses or sales training for our learning management system.
• Strong organizational and communication skills
• Sales leadership background a plus
• Training background a plus but not required
• This job requires reliable transportation to meet with co-workers/clients