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Digital Marketing Specialist
Posted 1 day ago
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**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
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Digital Marketing Specialist
Posted today
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Digital Marketing Specialist
Posted 26 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve marketing goals, including lead generation, brand awareness, and customer engagement.
- Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
- Plan, execute, and analyze paid advertising campaigns (PPC, social media ads) to maximize ROI.
- Create engaging and relevant content for various digital platforms, including social media posts, blog articles, email newsletters, and website copy.
- Manage and grow social media presence across relevant platforms, fostering community interaction and brand loyalty.
- Develop and execute email marketing campaigns, including list segmentation, campaign automation, and performance tracking.
- Monitor website analytics (e.g., Google Analytics) and campaign performance data, providing regular reports and actionable insights.
- Collaborate with internal teams (e.g., design, sales) to ensure cohesive brand messaging and campaign execution.
- Stay current with digital marketing trends, tools, and best practices, recommending new strategies and tactics.
- Conduct market research and competitor analysis to identify opportunities and inform strategy.
- A/B test various marketing elements to optimize campaign performance and user experience.
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Remote Digital Marketing Specialist
Posted 4 days ago
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Senior Digital Marketing Specialist
Posted 16 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize Search Engine Optimization (SEO) initiatives to improve organic search rankings.
- Plan, execute, and analyze Search Engine Marketing (SEM) campaigns (e.g., Google Ads, Bing Ads).
- Develop and manage social media marketing strategies to increase brand visibility and engagement.
- Create compelling content marketing materials, including blog posts, articles, and website copy.
- Design and implement effective email marketing campaigns to nurture leads and engage customers.
- Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics).
- Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams, including design, content creation, and sales, to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on strategy development and execution.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and other digital marketing platforms.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Creative thinker with a passion for innovation in digital marketing.
- Experience with marketing automation tools is a plus.
- Based in or comfortable working remotely with connectivity to the Austin, Texas, US tech hub.
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Lead Digital Marketing Specialist
Posted 21 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, content marketing, email marketing, and social media advertising.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, ensuring maximum ROI.
- Lead SEO initiatives, including keyword research, on-page optimization, link building, and technical SEO audits.
- Create and manage compelling content marketing strategies, including blog posts, white papers, case studies, and infographics.
- Develop and execute effective email marketing campaigns, including list segmentation, automation, and A/B testing.
- Oversee social media advertising efforts, targeting specific audiences and driving engagement and conversions.
- Analyze campaign performance data using tools such as Google Analytics, SEMrush, and others, providing actionable insights and recommendations.
- Collaborate with designers, copywriters, and developers to create engaging digital assets and landing pages.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, providing regular performance reports and strategic guidance.
- Mentor and guide junior marketing specialists within the team.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with a proven track record of success in managing integrated campaigns.
- Expertise in SEO, SEM (PPC), content marketing, email marketing, and social media advertising.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, and social media advertising dashboards.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Leadership qualities and experience managing or mentoring junior team members.
- Ability to thrive in a fully remote, collaborative work environment.
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Senior Digital Marketing Specialist
Posted 26 days ago
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Job Description
- Developing and implementing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conducting keyword research, A/B testing, and conversion rate optimization (CRO) to maximize campaign performance.
- Creating compelling and engaging content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
- Analyzing campaign performance data, generating reports, and providing actionable insights to improve ROI.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborating with cross-functional teams, including design, product, and sales, to ensure brand consistency and achieve business objectives.
- Managing the company's social media presence, fostering community engagement and brand loyalty.
- Identifying and nurturing new digital marketing opportunities and channels.
- Mentoring junior marketing team members and contributing to a culture of continuous learning and innovation.
A Bachelor's degree in Marketing, Communications, Business, or a related field is required. A minimum of 5 years of experience in digital marketing, with a significant focus on campaign management and performance analysis, is essential. Demonstrable expertise in SEO/SEM, social media marketing, content strategy, and email marketing is mandatory. Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar is required. Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations, are crucial. Excellent written and verbal communication skills are necessary for creating effective copy and collaborating with team members. This role requires a proactive, results-oriented individual who thrives in a remote, fast-paced environment. You must be a self-starter, capable of managing multiple projects simultaneously and meeting deadlines. If you are passionate about digital marketing and looking for a challenging and rewarding remote opportunity, we encourage you to apply.
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Sr Digital Marketing Specialist (Remote)
Posted 8 days ago
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Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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E-commerce Digital Marketing Specialist
Posted 24 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Create engaging and compelling content for social media platforms, email newsletters, and blog posts to foster community and drive conversions.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics, and provide actionable insights.
- Monitor market trends and competitor activities to identify new opportunities and threats.
- Collaborate with the web development and product teams to ensure a seamless customer journey and optimize the user experience.
- Manage the e-commerce email marketing program, including list segmentation, automation, and A/B testing.
- Develop and execute strategies for customer retention and loyalty programs.
- Prepare regular reports on digital marketing performance, highlighting key metrics and recommendations for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and online sales growth.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- Proficiency in SEO/SEM tools (e.g., Google Analytics, Google Search Console, SEMrush) and social media management platforms.
- Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Excellent understanding of digital marketing principles, including conversion rate optimization (CRO) and customer acquisition cost (CAC).
- Strong analytical skills and the ability to interpret complex data to make informed decisions.
- Creative mindset with excellent written and verbal communication skills.
- Experience with A/B testing and marketing automation tools.
- Must be eligible to work in the United States.
This hybrid role offers the opportunity to significantly impact the online presence and sales of a thriving e-commerce business, with a balance of in-office collaboration and remote flexibility. Join a passionate team in the heart of Austin's tech scene.
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Senior Digital Marketing Specialist - Arts & Entertainment
Posted 9 days ago
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Job Description
The ideal candidate will possess a deep understanding of the arts and entertainment landscape and a proven track record in digital marketing. You'll collaborate closely with content creators, graphic designers, and product teams to ensure cohesive brand messaging and effective campaign execution. This role demands a strategic thinker with exceptional analytical skills, the ability to translate complex data into actionable insights, and a passion for storytelling. You will manage social media presence, develop engaging content calendars, and oversee paid advertising initiatives to drive traffic, lead generation, and ticket sales or product adoption.
Key responsibilities include:
- Developing and executing data-informed digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
- Managing and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
- Analyzing campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and providing regular reports with actionable insights.
- Creating compelling marketing content, including social media posts, blog articles, email newsletters, and website copy.
- Collaborating with cross-functional teams to ensure brand consistency and campaign alignment.
- Staying abreast of the latest digital marketing trends, tools, and best practices within the arts and entertainment sector.
- Managing the digital marketing budget effectively, ensuring optimal ROI.
- Conducting market research and competitor analysis to identify new opportunities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a significant portion within the arts, entertainment, or media industries.
- Proven experience managing successful multi-channel digital marketing campaigns.
- Strong analytical skills and proficiency with marketing analytics platforms.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in content management systems (CMS) and CRM software.
- Experience with A/B testing and conversion rate optimization.
- Ability to work independently and as part of a collaborative remote team.
- Creative mindset with a passion for the arts and entertainment.
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