87 Digital Marketing Specialist jobs in New York
Digital Operations - Digital Marketing Specialist
Posted 8 days ago
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Job Description
As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Client Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.
Purpose/Objective of the Job
• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
• Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.
• Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing.
Key Responsibilities:
• Support the execution of the engagement plan for the Brand
• Contribute DTC engagement recommendations based upon customer insights and brand strategy
• Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.)
• Partner with the digital agencies media partners and Client Production team to define project scope, costs, timelines, and deliverables
• Lead pull through digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
• Provide support and coverage to team on several areas of business
• Demonstrate ability to track and manage annual digital program and media budgets
• Hybrid work opportunity. Ability to work in the office two to three days a week is preferred.
• Business travel is TBD
(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)
Supervisory Responsibility: none
Qualifications:
• Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing is required
• Experience leading digital engagement, channel and analytics activities
• Proven ability in managing digital agencies, partners, and cross-functional support teams
• Competence in developing, evaluating, and activating DTC media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Product launch and/or Oncology/Hematology/Rare diseases experience a plus
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
Sr Digital Marketing Specialist (Remote)
Posted today
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The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
Digital Marketing & Automation Specialist
Posted 8 days ago
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Job Description
How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.
POSITION OVERVIEW:
The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.
KEY RESPONSIBILITIES:
Marketing Automation:
- Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.
- Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.
- Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.
- Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.
- Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.
- Performs other duties as assigned or required.
- Bachelor's Degree
- 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
- Expert in use of marketing automation tools such as Eloqua.
- Experience creating marketing automation workflows.
- Experience with a multitude of digital and online marketing tools and trends.
- Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
- Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
- Experience with Content Management Systems (CMS).
- Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
- Ability to generate succinct, effective written communications.
- Demonstrates expertise in Microsoft applications.
- Current knowledge of communication options and tools.
- Proficient in Canva and Adobe Creative Suite.
- Prolonged sitting
- Lifting from 5 to 10 lbs (printer paper, storage boxes)
- Occasional bending or overhead lifting (storing files or boxes)
Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.
This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.
Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
Pay Details:
$51,200 - $5,000 annually
Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs.
This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.
Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.
About Provident Bank
For more than 180 years, Provident Bank has served individuals, families, and businesses in our local communities with personal and business banking services.
Volunteering is a Way of Life
Our brand promise - "Commitment you can count on" - supports the investments we make in the community and donations made by our employees. It's a promise also reflected in the volunteerism of our employees, who lend time and talent and countless hours to assist hundreds of organizations and thousands of people and animals each year.
Why do we love it?
- We get to volunteer in areas that are meaningful to the bank and impactful in the community.
- Through generous contributions, we have raised over 912,000 in 2022. No item or donation is too small; we find a home for it all.
Sports Poll Social Media Marketing Intern - 2025/26
Posted 8 days ago
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Job Description
Job no:
Full time/Part time: Part-time
Location: South Orange
Categories: Student Employment
JOB SUMMARY
The Social Media Marketing intern is responsible for assisting a range of marketing initiatives with the Seton Hall Sports Poll. Duties include tracking analytics for social media, writing captions for social media posts and creating social media posting schedules.
The Social Media Marketing intern supports the Seton Hall Sports Poll staff to develop and implement outreach and promotional campaigns to boost brand engagement. Candidates should have a deep understanding of the social platforms though the development of platform specific creative and copy results listing.
DUTIES & RESPONSIBILITIES
Social Media Marketing Interns would have the following responsibilities:
• Social media management
• Grow and engage with online sport audiences
• Track social media engagement to identify high-performance ideas for future polls
• Content creation
• Assist with the design and execution of social media campaigns
• Create and distribute content such as blog posts, infographics, videos, and press releases on social media and traditional news outlets
• Create an editorial calendar to promote Sports Poll content
• Lead generation
• Find additional journalists to promote the Seton Hall Sports Poll
• Newsletter promotion
• Create, distribute and build membership for the Seton Hall Sports Poll digital newsletter
FEDERAL WORK STUDY REQUIREMENT
NO -- Federal Work Study eligibility not required
REQUIRED QUALIFICATIONS
No prior experience necessary.
DESIRED QUALIFICATIONS
This internship:
• Open any current Seton Hall student
• Work location/office: JH 541
• Social media/digital marketing experience is a plus
CONTACT
Dr. Daniel Ladik, Ph.D.,
Methodologist, Seton Hall Sports Poll
Seton Hall University is committed to programs of Equal Employment Opportunity (EEO) and the principles of affirmative action.
Advertised: 20 Aug 2025 Eastern Daylight Time
Applications close: 12 Sep 2025 Eastern Daylight Time
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Digital Marketing Coordinator - Email Campaign Specialist
Posted 8 days ago
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Location: Iselin, NJ (Hybrid)
Salary: $60,000 - $70,000
About the Role
Celerant is seeking a strategic and results-driven Digital Marketing Coordinator to lead our email marketing efforts in a fast-paced, high-impact environment. In this role, you will design and execute targeted email campaigns that drive conversions across multiple verticals, playing a key role in our lead generation strategy.
As part of a highly collaborative marketing team, you'll have the opportunity to make an immediate impact at a well-established 25-year-old SaaS company that continues to expand both domestically and internationally.
We're looking for someone with strong HubSpot and email marketing experience . Experience in SaaS marketing is a plus, along with proficiency in WordPress, Apollo, Photoshop (advanced), and email conversion optimization best practices .
Key Responsibilities
- Develop and execute daily email marketing campaigns that drive engagement, clicks, and conversions across different market verticals.
- Manage the full email campaign lifecycle-from concept to execution-using HubSpot .
- Track, analyze, and optimize campaign performance based on key metrics.
- Make updates to landing pages within WordPress as needed to align with campaign goals.
- Adapt quickly to shifting priorities and changing market demands.
- Collaborate with a hybrid team, working effectively across in-office and remote environments.
- Proven experience creating and managing email campaigns in HubSpot with measurable success.
- Strong design skills in Photoshop for creating visually compelling email content.
- Proficiency in WordPress for content updates and landing page management.
- Ability to analyze performance data and optimize campaigns for better results.
- Highly organized, self-motivated, and able to manage projects independently.
- Creative thinker with the ability to identify unique angles and solutions to marketing challenges.
- Bachelor's degree preferred, but not required.
- Willingness to travel occasionally (5-10 percent).
- Eagerness to learn, grow, and contribute to a thriving company.
Celerant is a leading SaaS company dedicated to empowering retailers with innovative software solutions. As part of our marketing team, you'll have the opportunity to drive impactful campaigns, collaborate with a talented team, and advance your career in a stable, growing company.
- Make an Immediate Impact - See the results of your work in real-time.
- Collaborative Team Environment - Work with a dynamic and supportive team.
- Career Growth Opportunities - Expand your skills in a growing company.
Ready to Apply?
If you're passionate about email marketing, data-driven strategies, and driving conversions, we'd love to hear from you. Apply today with your resume and a brief cover letter highlighting your relevant experience.
Requirements
- Develop and execute daily email marketing campaigns that drive engagement, clicks, and conversions across different market verticals.
- Manage the full email campaign lifecycle-from concept to execution-using HubSpot .
- Track, analyze, and optimize campaign performance based on key metrics.
- Make updates to landing pages within WordPress as needed to align with campaign goals.
- Adapt quickly to shifting priorities and changing market demands.
- Collaborate with a hybrid team, working effectively across in-office and remote environments.
Salary Description
60,000 - 70,000 per Year
Digital Marketing & Social Media Internship - Hands-On Experience for Aspiring Marketers
Posted 10 days ago
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Job Description
Are you a creative thinker with a passion for social media, advertising, and storytelling? The Digital Marketing & Social Media Internship is a 24-week program designed to give you practical experience in the exciting world of marketing. Whether you're already dabbling in content creation or just eager to learn the ropes, this internship will give you the tools to grow your skills and build a strong foundation for a marketing career.
You'll work on real campaigns, from designing social media content to running ads on Google and Meta, and even learn the basics of email and SMS marketing. With mentorship from experienced professionals and hands-on projects, this is your chance to gain practical experience and make your mark.
What You'll Do:
- Social Media Content Creation : Plan, design, and schedule posts for platforms like Instagram, TikTok, Facebook, and LinkedIn. You'll create eye-catching graphics, write engaging captions, and work on video content to help grow our audience.
- Content Calendars & Scheduling : Learn to organize and schedule content using tools like Hootsuite, Buffer, or native social media scheduling features, ensuring a steady flow of posts that align with campaigns.
- Paid Advertising : Assist in creating and optimizing ad campaigns on Google Ads , Meta (Facebook/Instagram) Ads , and other platforms. You'll learn how to set up campaigns for traffic, lead generation, and conversions, while monitoring performance and making adjustments.
- SEO Basics : Help improve website rankings by researching keywords, updating content, and assisting with link-building strategies to boost visibility.
- Email & SMS Marketing : Support the team in crafting email newsletters and SMS campaigns that engage audiences and drive action, learning about tools like Mailchimp or Klaviyo.
- Campaign Performance Tracking : Dive into data! Track campaign results using analytics tools, interpret the numbers, and share ideas to improve performance.
- Creative Collaboration : Work alongside a supportive team to brainstorm ideas and align marketing strategies with overall business goals.
What We're Looking For:
- Current college students pursuing a degree in Marketing, Communications, Advertising , or related fields (all majors welcome with relevant interest!).
- Enthusiasm for social media, creativity, and a willingness to learn.
- Familiarity with platforms like Instagram, TikTok, and Facebook (personal or professional).
- Bonus: Any experience with content creation, school projects, or tools like Canva, Google Ads, or social media scheduling platforms.
- Strong attention to detail, ability to stay organized, and a team-player mindset.
Why Join Us?
- Gain real-world experience working on live campaigns.
- Receive mentorship from experienced marketing professionals.
- Develop skills in content creation , advertising , SEO , and more.
- Enjoy daily lunches and the opportunity to earn up to $1,000 in bonuses during the program.
- Top performers may receive full-time offers at the end of the internship, starting with a $1,500 bonus!
This is your chance to turn your creativity and interest in marketing into real-world experience. Apply now and take the first step toward building your marketing career!
Social Media Manager
Posted today
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Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit
Job Description
Wasserman seeks a sharp writer and skilled communicator for the role of Social Media Manager to work on a Global Technology account, representing some of their largest brands. This role has tremendous growth potential for someone who is thoughtful about words and using them creatively to achieve results. If you find true satisfaction when you discover just the right turn of phrase, develop the perfect piece of content to fit a trending moment, or collaborate with team members around the launch of globally recognized properties, then this position will be a perfect fit.
Your day-to-day work will include engaging the communities surrounding some of the most prominent brands in social media and finding trending conversations to be a part of. You'll work with a stellar team of SMMs, handle the publishing of posts on multiple social platforms, oversee/mentor junior social media team members, work with our internal analytics team for reporting, and ideate creative approaches that'll make your content shine in an oversaturated marketplace.
Responsibilities:
- Effectively manage content and schedule/publish for client social media communities
- Directly engage with consumers on client channels like Facebook, X (Twitter), Instagram, Threads, TikTok, etc.
- Copywriting across different brand tones of voice and platforms
- Support clients, strategists, and account team with content curation, distribution and engagement
- Web and Social Listening for trending content, conversations, topics, events and news
- Real-time Monitoring of social channels to identify strategic opportunities and flag potential issues
- 2+ years of agency-side or brand experience developing social media creative, editing copy, and engaging with an audience
- Bachelor's degree in marketing, communications, or a related field
- Familiar with CMSs such as Sprinklr, Asana
- Extensive knowledge of social media best practices
- Flawless spelling and grammar
- Ability to manage and prioritize multiple tasks
- The charm to build relationships (internally and with clients)
- Familiarity with the wearables and technology space
- Deep knowledge and interest in sports and speaking to a sports-aligned audience
- Innate curiosity and entrepreneurial spirit
- The deep understanding and attention to detail required to work on major global brands
- Commitment to excellence - working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
- Proficiency in Google Suite, Keynote, Slack, Dropbox
Base salary is $65K-75K plus bonus potential. Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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Social Media Manager
Posted today
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Social Media Manager
Full Time • Fully Remote - US
Social Media Manager Job Summary
We are seeking a social media manager to maintain and grow our company's social networks. As a social media manager, you will update social networks and curate content to gain new followers. You will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. A successful social media manager will collaborate with marketing, PR, and legal teams to align company messages, promotions, and goals.
Social Media Manager Duties and Responsibilities
· Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness.
· Oversee day-to-day management of campaigns and ensure brand consistency.
· Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, Foursquare, Instagram, Google+, Facebook, and others.
· Manage company blog and editorial calendar that aligns with social updates.
· Monitor social media progress using web analytic tools.
· Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
· Review the success of campaigns and develop ways to improve.
· Plan paid social media advertising strategies and budgets.
· Secure new media partnerships
· Drive engagement with social media influencers
· Resolve customer issues through social media.
· Create engaging written and visual content for blog.
· Research new media platforms, trends, and industry opportunities
· Provide feedback from social media trends and research; relay it to business strategists.
· Write effective, concise copy for multiple platforms, websites, and social networks.
Social Media Manager Requirements and Qualifications
Excellent verbal and written communication skills
Bachelor’s degree in marketing, PR, or related field and/or
Two years of social media management experience
Experience with Hootsuite, Sprout Social, or HubSpot
Knowledge of Photoshop, Illustrator, and Google Analytics
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Knowledge of Search Engine Optimization (SEO) best practices
Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
Experience identifying and creating campaigns for target audience.
Excellent analytical and time-management skills
Strong project management skills with the ability to supervise multiple projects.
This is a remote position.
Compensation: $44,000.00 - $65,000.00 per year
Choose a Rewarding Career with 1-800 WATER DAMAGE
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What We Do
We handle a range of restoration projects including emergency mitigation, water damage restoration ( , carpet cleaning, fire and smoke damage restoration, sewage cleanup, mold remediation ( , and much more. We understand how stressful this situation can be, which is why we are equipped to help you deal with insurance companies, property management, and the many other parties interested or involved with the damage. Our water damage technicians, sales teams, and administrative professionals take pride in helping others through home and commercial building restoration.
Our Values
Owned by the BELFOR Franchise Group, 1-800 WATER DAMAGE is dedicated to excellence. We provide services with a personal touch but are also backed by the expertise of an internationally renowned restoration company. Because clients are going through an extremely difficult and emotionally taxing time, we provide caring support, upfront communication, and effective services. We believe in full transparency, which is why we provide customized solutions and pricing upfront.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to 1-800-Water Damage Corporate.
Social Media Manager
Posted today
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The Professional Women's Hockey League (PWHL) is seeking an experienced and passionate individual for the Social Media Manager position with the New York Sirens. The Social Media Manager is responsible for managing all New York Sirens social media channels including creating and posting content. This role is integral in helping grow the New York Sirens fan base and support all elements of the PWHL ecosystem, including ticket sales, partnerships, and broadcast among others. Responsibilities include execution of the social media and digital marketing strategy, creating engaging content on a regular basis across channels, growing a community of fans across social and digital channels, and reporting on results to inform future strategies. These responsibilities and tasks will be coordinated with and supervised by the Director, Team Business Operations, New York Sirens. Duties and Responsibilities:Social Media Strategy:Develop and execute a comprehensive social media strategy that aligns with the league's objectives, including audience growth, engagement, and brand positioning.Stay abreast of industry trends and emerging platforms to ensure the league's social media presence remains innovative and ntent Planning and Creation:Plan and curate compelling content calendars for all social media platforms, ensuring a balance between promotional, informative, and entertaining llaborate with internal teams, teams within the league, and external partners to gather content and maintain a consistent brand ntent Creation:Develop creative and engaging content (photo, video, graphics, etc.) for various social media platforms (Instagram, Twitter, Facebook, TikTok, etc.) to showcase the team's personality, achievements, and behind-the-scenes moments.Edit graphics for social, video, web, and other uses as needed. Coordinate with the marketing and communications teams to align content with overall branding and promotional munity Engagement:Foster a vibrant and active online community by responding to comments, messages, and mentions across social media channels on a regular basis.Encourage fan interaction through polls, Q&A sessions, and other interactive elements.Live Coverage:Lead the real-time live coverage of all games throughout the season including information, updates and highlights for each ver team events and press conferences on team social media platforms as llaborate with the PWHL marketing team to produce and share visually appealing graphics, videos, and other multimedia content.Professionalism and Brand Image:Uphold the league's professional image and values across all social media interactions.Adhere to team brand standards including look and feel, media, and brand voice.Monitor and moderate content to ensure adherence to league guidelines and policies, maintaining a positive online environment for fans and stakeholders.Strategic Partnerships:Identify and cultivate strategic partnerships with influencers, brands, and other stakeholders to amplify the New York Sirens and the league's reach and impact.Develop and manage collaborations that align with the league's values and objectives.Analytics and Reporting:Monitor and analyze social media metrics to assess the performance of campaigns, identify trends, and make data-driven recommendations for improvement. Provide regular reports on key performance indicators (KPIs) to track social media growth and engagement.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.Proven experience as a Social Media Manager, preferably in the sports or entertainment industry.Proven copywriting skills with the ability to craft engaging, on-brand content tailored for different social media platforms.Strong knowledge of social media platforms, trends, and best practices. Proficient in Adobe Creative Cloud platforms.Ability to shoot and edit photo and video content. Excellent written and verbal communication skills.Creative mindset with the ability to think outside the box.Proficient in social media analytics tools.Ability to work flexible hours, including evenings and weekends, to cover live events.Ability to meet deadlines in a fast-paced and dynamic environment. Strong organizational skills with attention to detail. Annual salary range for this role is: $55,000-$65,000 USDPosition includes participation in all welfare, perquisites, fringe benefit, insurance, retirement and other benefit plans, practices, policies and programs, made available by the league as may be in effect from time to time.Background check: Successful completion of pre-employment comprehensive background check except where limited by applicable law.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Social Media Manager
Posted 8 days ago
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Job Description
The Professional Women's Hockey League (PWHL) is seeking an experienced and passionate individual for the Social Media Manager position with the New York Sirens. The Social Media Manager is responsible for managing all New York Sirens social media channels including creating and posting content. This role is integral in helping grow the New York Sirens fan base and support all elements of the PWHL ecosystem, including ticket sales, partnerships, and broadcast among others.
Responsibilities include execution of the social media and digital marketing strategy, creating engaging content on a regular basis across channels, growing a community of fans across social and digital channels, and reporting on results to inform future strategies. These responsibilities and tasks will be coordinated with and supervised by the Director, Team Business Operations, New York Sirens.
Duties and Responsibilities:
Social Media Strategy:
- Develop and execute a comprehensive social media strategy that aligns with the league's objectives, including audience growth, engagement, and brand positioning.
- Stay abreast of industry trends and emerging platforms to ensure the league's social media presence remains innovative and relevant.
- Plan and curate compelling content calendars for all social media platforms, ensuring a balance between promotional, informative, and entertaining content.
- Collaborate with internal teams, teams within the league, and external partners to gather content and maintain a consistent brand voice.
- Develop creative and engaging content (photo, video, graphics, etc.) for various social media platforms (Instagram, Twitter, Facebook, TikTok, etc.) to showcase the team's personality, achievements, and behind-the-scenes moments.
- Edit graphics for social, video, web, and other uses as needed.
- Coordinate with the marketing and communications teams to align content with overall branding and promotional initiatives.
- Foster a vibrant and active online community by responding to comments, messages, and mentions across social media channels on a regular basis.
- Encourage fan interaction through polls, Q&A sessions, and other interactive elements.
- Lead the real-time live coverage of all games throughout the season including information, updates and highlights for each game.
- Cover team events and press conferences on team social media platforms as needed.
- Collaborate with the PWHL marketing team to produce and share visually appealing graphics, videos, and other multimedia content.
- Uphold the league's professional image and values across all social media interactions.
- Adhere to team brand standards including look and feel, media, and brand voice.
- Monitor and moderate content to ensure adherence to league guidelines and policies, maintaining a positive online environment for fans and stakeholders.
- Identify and cultivate strategic partnerships with influencers, brands, and other stakeholders to amplify the New York Sirens and the league's reach and impact.
- Develop and manage collaborations that align with the league's values and objectives.
- Monitor and analyze social media metrics to assess the performance of campaigns, identify trends, and make data-driven recommendations for improvement.
- Provide regular reports on key performance indicators (KPIs) to track social media growth and engagement.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager, preferably in the sports or entertainment industry.
- Proven copywriting skills with the ability to craft engaging, on-brand content tailored for different social media platforms.
- Strong knowledge of social media platforms, trends, and best practices.
- Proficient in Adobe Creative Cloud platforms.
- Ability to shoot and edit photo and video content.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Proficient in social media analytics tools.
- Ability to work flexible hours, including evenings and weekends, to cover live events.
- Ability to meet deadlines in a fast-paced and dynamic environment.
- Strong organizational skills with attention to detail.
Annual salary range for this role is: $55,000-$65,000 USD
Position includes participation in all welfare, perquisites, fringe benefit, insurance, retirement and other benefit plans, practices, policies and programs, made available by the league as may be in effect from time to time.
Background check: Successful completion of pre-employment comprehensive background check except where limited by applicable law.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.