56 Digital Marketing jobs in Baltimore

• Conduct keyword research and competitive analysis to identify opportunities for organic search growth.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings.
• Create, edit, and optimize website content, blog posts, landing pages, and other marketing materials for search engines and user engagement.
• Manage and execute content marketing initiatives, including editorial calendar planning and distribution.
• Monitor website performance using tools like Google Analytics and Search Console, providing regular reports and insights.
• Identify and implement technical SEO improvements to enhance website crawlability and indexability.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with the design and development teams to ensure SEO best practices are integrated into website architecture and user experience.
• Analyze campaign performance data to measure ROI and identify areas for optimization.
• Manage paid search (PPC) campaigns if required, optimizing for conversions and cost-effectiveness.

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 2-4 years of experience in digital marketing, with a specific focus on SEO and content marketing.
• Proven track record of improving organic search rankings and driving website traffic.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Google Keyword Planner.
• Experience with Google Analytics, Google Search Console, and other web analytics platforms.
• Strong understanding of content management systems (CMS) like WordPress.
• Excellent writing, editing, and proofreading skills.
• Familiarity with HTML, CSS, and website development concepts is a plus.
• Ability to analyze data and translate insights into actionable strategies.
• Strong project management and organizational skills.

The Heritage Foundation provided pay range This range is provided by The Heritage Foundation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $72,000.00/yr - $2,000.00/yr Title: Digital Marketing Manager Reports to: Director, Membership Job Summary: The Digital Marketing Manager is responsible for maximizing current and long-term revenue from donors, giving less than 10,000 annually via digital direct response channels. This includes stewardship and solicitation of donors to increase the amount and frequency of their giving across channels. The Manager is responsible for Heritage’s new donor acquisition and reactivation programs, and coordinates with the Membership team, outside vendors, and consultants to execute these initiatives. Job Duties: Manage the entire donor journey across all digital channels in collaboration with the Director and set the messaging and fundraising strategies for members who engage with Heritage online. Work with the Director to set, manage, and continuously evaluate multi-million-dollar revenue goals and expense budgets to meet income, retention, and growth goals. Collaborate across Heritage marketing and policy departments to develop creative assets and content offers, navigating the copy approval process. Manage the housefile program via digital and new channels with a focus on retention and increased monthly giving. Manage new donor acquisition across channels including managing list selection, testing, regular reporting, and analysis with a focus on growing the membership base. Work with the Data Analytics team and independently develop effective strategies for donor retention, renewal, and upgrades, refining data models with new learning. Analyze campaign and program-wide results to refine strategies and support a culture of testing, innovation, and continuous improvement. Coordinate with other Development departments, including Heritage Legacy Society and Major Gifts, to design, execute, and monitor trigger programs and to send mass announcements and invitations to high-touch donors. Oversee online fundraising vendors, managing production schedules and directing product messaging and design. Partner with the team and outside vendors to execute multi-channel fundraising and cultivation campaigns and evaluate ongoing results. Coordinate with Development Operations and market research vendors to develop, edit, and execute market research campaigns, using the learnings to inform future strategy. Qualifications: Experience: 5+ years of digital marketing experience Technology: Microsoft Office, CRM, and CMS, Ad Tracking and Data Analytics Programs, Optimizely Communication: Ability to communicate with Heritage Members and with individuals at all levels within and outside of Heritage Other Requirements: Understand and support the Heritage mission and vision for America, and the department’s goals and objectives. High level of professionalism (adaptability, maturity, integrity, accountability). Take initiative, requiring some direction, but with a strong desire and demonstrated ability to assume increasing levels of responsibility. Strong detail-oriented production skills, including ability to proof accurately. Experience with A/B testing and analysis. Familiarity with market research strategies and techniques. Ability to manage multiple projects, set priorities, and meet deadlines. Ability to work with databases and analyze data. Ability to negotiate with vendors and work effectively with consultants. Ability to solve problems, work under pressure, think creatively, and act independently. Excellent written and oral communication skills. Benefits and Salary: The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, “take what you need” PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs. The salary range for this role is $72,000 90,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate’s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing Industries Think Tanks Referrals increase your chances of interviewing at The Heritage Foundation by 2x Get notified about new Digital Marketing Manager jobs in Washington DC-Baltimore Area . Director of Marketing and Communications Silver Spring, MD $1 7,550.40- 229,257.60 2 weeks ago Broadlands, VA 130,000.00- 175,000.00 5 days ago Washington, DC 150,000.00- 175,000.00 4 days ago Columbia, MD 130,000.00- 165,000.00 1 week ago Washington, DC 100,000.00- 125,000.00 5 days ago Gambrills, MD 60,000.00- 75,000.00 1 day ago Director, Brand Marketing, CRAFTSMAN – Hybrid Towson, MD $1 3,100.00- 226,200.00 1 week ago Montgomery County, MD 175,000.00- 200,000.00 1 week ago FLEX Director, Marriott Bonvoy Brand Marketing Bethesda, MD 117,700.00- 157,800.00 2 months ago Director of Marketing – Creative & Content Director of Marketing, Studient (Remote) - $1 0,000/year USD Dulles, VA 140,000.00- 150,000.00 6 days ago Innovation, VA 90,000.00- 100,000.00 2 weeks ago Washington, DC 120,000.00- 140,000.00 5 days ago Director, Subscriber Acquisition Marketing Washington, DC 130,300.00- 242,100.00 4 days ago Bethesda, MD 140,000.00- 150,000.00 5 days ago Easton, MD 95,000.00- 115,000.00 3 weeks ago Washington, DC 227,000.00- 296,000.00 1 week ago Bethesda, MD 140,000.00- 160,000.00 1 week ago Fredericksburg, VA 85,000.00- 100,000.00 1 day ago Director, International Marketing and Distribution North Bethesda, MD 160,546.00- 188,641.00 6 days ago Columbia, MD 97,253.00- 175,761.00 6 days ago Rockville, MD 198,000.00- 257,000.00 5 days ago We’re unlocking community knowledge in a new way. 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This role requires a blend of creativity, technical expertise, leadership, client collaboration, and hands-on execution to deliver data-driven marketing solutions across multiple digital and social media platforms. Above all, we seek a driven, collaborative team player and a growth-minded professional who will energetically support our collective desire to do work that matters for clients who trust us. Interested applicants should send a cover letter, resume, and relevant work samples to with the subject line: Digital Marketing Director Candidate. Key Responsibilities Strategic Leadership + Planning Develop and implement innovative, data-driven digital marketing strategies to meet clients’ business objectives across diverse industries. Collaborate with senior leadership to align digital strategies with the overall vision and growth goals of the agency. Lead digital transformation initiatives within the agency, ensuring the adoption of new trends, tools, and technologies. Client Service + Consultation Act as the primary digital consultant for clients, identifying their goals and crafting tailored digital strategies. Build strong client relationships by demonstrating expertise in SEO, SEM, paid social, content marketing, email marketing, and analytics. Keep a watchful eye on the evolution of AI tools that will improve digital marketing efforts and make relevant suggestions to agency leadership. Campaign Development + Execution Lead the planning, execution, and optimization of multi-channel digital campaigns including search engine marketing, social media (organic and paid), content marketing, influencer outreach, and display advertising. Collaborate with account strategists and/or creative team to proactively identify tactics to enhance PR programs and creative deliverables. Manage agency accounts for digital marketing tools, analytics platforms, and social media management systems. Ensure that all campaigns are delivered on time, within scope, optimized for performance, and aligned with strategic goals. Manage and monitor client and firm SEO and website engagement. Evaluate, recommend and implement optimizations for SEO, content strategy and online lead capture. Manage email marketing campaigns, including production schedule, implement segmentation and retargeting strategies, run A/B and/or dynamic content tests, and create lists for deployment. Create social media content and manage other content creators. As agency needs evolve, lead, mentor, and develop a team of digital marketing professionals, fostering a culture of creativity, continuous learning, and performance excellence. Collaborate with cross-functional teams (creative, account, and strategy) to integrate digital strategies into broader marketing initiatives. Lead the recruitment and onboarding of top digital talent, ensuring the team has the necessary skills to meet evolving client needs. Data, Analytics + Reporting Monitor and analyze key performance metrics for all digital initiatives, providing insights and recommendations to optimize ROI. Develop and execute A/B testing strategies to continuously improve campaign performance. Track performance across standard email indicators such as deliverability, open rate, and click rate. Develop and present detailed performance reports for clients, clearly articulating the impact of digital strategies on business goals. Stay up-to-date with industry trends, algorithm changes, regulatory and compliance standards, and emerging platforms. Manage budgets for digital campaigns, ensuring cost-effective use of resources to maximize ROI. Negotiate with vendors and third-party agencies to ensure high-quality deliverables and competitive pricing for digital marketing services. Agency Growth + Thought Leadership Support business development efforts, contributing digital expertise to pitches, proposals, and presentations. Serve as a Thought Leader in the digital marketing and social media space, contributing to industry panels, conferences, and agency marketing content. Introduce new technologies and trends to enhance the agency’s digital marketing capabilities. Qualifications + Skills Bachelor’s degree in Marketing, Communications, Business, or a related field. Minimum 5-7 years of digital marketing experience, with at least 3-5 years in a leadership role within an agency or corporate setting. Proven track record of successfully leading and executing integrated digital marketing strategies across paid, earned, and owned media. Deep expertise in SEO, SEM, social media advertising, email marketing, and content marketing. Proficient in analytics platforms such as Google Analytics, SEMrush, Moz, and social media insights tools. Excellent analytical and problem-solving skills, strong project management and organizational skills. Strong leadership and team management skills, with the ability to mentor and develop digital talent. Excellent communication and presentation skills, with the ability to convey complex digital concepts to both clients and internal stakeholders. Highly analytical, with the ability to use data to drive decisions and demonstrate the value of digital initiatives. Ability to work in a fast-paced environment and properly prioritize in order to meet all deadlines. Other Info Abel Communications fosters a collaborative and enjoyable workplace where employees are encouraged to do great work and make time for great lives. We have been a finalist or winner in the Baltimore Business Journal’s Best Places to Work Awards for several years. In 2020, Abel Communications was named PRSA Maryland Team of the Year. We provide a comprehensive benefits package including health, dental, vision, and short-term disability insurance and a flexible work schedule. We emphasize the importance of continued professional development and skill development. We close the office on Orioles Opening Day and have many outings throughout the year to foster teamwork and camaraderie. We love Baltimore, our clients, coming up with BIG ideas and delivering amazing work. Our business currently operates in a hybrid environment with employee-driven flexibility to work from where we are most productive. Abel Communications respects and values diversity and is committed to creating an inclusive culture. Abel Communications is proud to be an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected class. #J-18808-Ljbffr

• Develop and execute integrated digital marketing strategies across various channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI and achieve key performance indicators (KPIs).
• Conduct market research and competitive analysis to identify new opportunities and refine marketing approaches.
• Oversee the creation and curation of engaging content for all digital platforms, ensuring brand consistency and message clarity.
• Develop and implement email marketing campaigns, including list segmentation, automation, and performance tracking.
• Manage social media presence, including content creation, community management, and paid social campaigns.
• Monitor, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Collaborate with web development and design teams to ensure a seamless user experience and optimize website conversion rates.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively suggest improvements.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Identify and test new digital marketing channels and strategies.
• Build and maintain relationships with external vendors and partners.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on strategy and execution.
• Proven experience in SEO, SEM, content marketing, email marketing, and social media marketing.
• Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
• Excellent understanding of marketing principles and customer behavior in the digital space.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Exceptional written and verbal communication skills.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment and manage multiple projects.

• Develop and implement integrated digital marketing strategies tailored to client objectives and target audiences.
• Oversee and manage search engine optimization (SEO) initiatives to improve organic search rankings and traffic.
• Plan, execute, and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads and Bing Ads.
• Develop and manage social media marketing strategies, including content creation, community engagement, and paid social advertising.
• Create and execute effective email marketing campaigns, including automation and segmentation.
• Develop content marketing strategies that engage target audiences and drive conversions.
• Analyze website traffic and user behavior using tools such as Google Analytics, Adobe Analytics, and other web analytics platforms.
• Monitor campaign performance, identify key trends, and generate actionable insights for optimization.
• Prepare comprehensive performance reports for clients, highlighting key metrics, ROI, and strategic recommendations.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams, web developers, and other stakeholders to ensure cohesive campaign execution.
• Manage client relationships, providing strategic guidance and exceptional service.
• Conduct keyword research, competitor analysis, and market research to inform strategies.
• Identify opportunities for A/B testing and conversion rate optimization (CRO).
• Manage digital marketing budgets effectively to maximize ROI.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with a knack for presenting complex information clearly.
• Experience managing multiple client accounts and projects simultaneously.
• Certifications from Google (e.g., Google Ads, Google Analytics) are highly desirable.
• Strong understanding of marketing automation and CRM principles.
• Creative thinking and a passion for innovation in digital marketing.
• Ability to work effectively in a fast-paced, team-oriented environment.