51 Digital Strategist jobs in Miami
DIGITAL STRATEGIST
Posted 5 days ago
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The American Civil Liberties Union Foundation of Florida (ACLUFL) seeks a Digital Strategist to help drive the organization’s digital presence and engagement strategy. Reporting to the Deputy Communications Director, the Digital Strategist plays a key role in advancing the ACLU of Florida’s mission to protect and expand civil liberties through strategic digital communications. This hybrid position is based in Miami and may require occasional travel.
The American Civil Liberties Union of Florida is an affiliate of the national ACLU, a national public interest organization devoted to the defense of the Bill of Rights. For over 100 years, the ACLU has served as the nation’s primary protector of the liberties that define our democracy. The organization implements its vital civil liberties mission in all 50 states in large part through affiliate entities such as the ACLU of Florida.
ACLUFL, the state’s largest civil rights and civil liberties organization, employs litigation, public policy advocacy, and public education to protect and promote a broad range of constitutional values and individual rights, such as freedom of speech, racial justice, right to privacy, religious liberty, criminal justice reform, voting rights, reproductive rights, LGBTQ+ rights, disability rights, and immigrants’ rights. The affiliate litigates a broad range of complex constitutional cases in federal and state courts through direct representation, filing amicus briefs, and submitting administrative complaints to state and federal agencies.
POSITION OVERVIEW:
The ACLUFL’s communications department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLUFL’s transformational work. Through our messaging, engagement with the media, our written content, creative branding, and visual identity, we encourage support for the ACLUFL and help to build a more perfect union.
Reporting to the Deputy Communications Director, the Digital Strategist will develop digital content and strategy to support priority issue areas across the affiliate. More than just managing posts or platforms, this role plays a central part in building narrative power — shaping how our work is understood, felt, and acted upon by the public. The Digital Strategist will help the affiliate confront disinformation, uplift communities often erased or vilified, and craft stories that are honest, urgent, and sometimes uncomfortable. From reproductive freedom to racial justice, the strategist will work alongside the communications team to translate complex legal and policy issues into compelling digital narratives that reach and mobilize diverse audiences. This position requires someone who is both creative and strategic — a self-starter with the instincts to move quickly, the courage to tell hard truths, and the skills to meet the moment with clarity and impact. Exceptional candidates will be out-of-the-box thinkers, excellent communicators, and highly collaborative.
PRIMARY RESPONSIBILITIES:
Digital Strategy & Campaign Execution
- Develop and implement strategic digital campaigns that align with the ACLUFL’s litigation, advocacy, organizing and public education goals.
- Serve as the lead in-house writer and editor for digital campaigns channels and, as needed for our web testing program, manage content review and approval processes and communicate our strategy and tactics to stakeholders.
- Partner with the Communications Director, Deputy Director, and campaign leads to plan digital deliverables that amplify core initiatives and respond to emerging needs.
- Monitor news and current events for our priority issue areas as well as ACLUFL activities to identify potential campaign opportunities.
- Execute a minimum of one fully integrated digital campaign per quarter, including email, social, and web components.
- Maintain consistent cross-channel alignment, tone, and branding across all digital touchpoints.
Social Media Management
- Maintain an active and intentional content calendar across all major platforms: Instagram, X/Twitter, Facebook, Threads, Bluesky, and emerging channels.
- Publish content strategically across platforms — identifying and leveraging optimal posting times to maximize reach and engagement — while ensuring requested information, original graphics/videos, action posts, educational content, and timely news responses are incorporated as needed.
- Monitor and moderate inboxes, mentions, and comments on a daily basis to ensure real-time responsiveness and community care.
- Collaborate weekly with the Digital Storyteller and Graphic Designer to produce timely, visually compelling content.
Email Communications
- Manage the planning, drafting, testing, and distribution of a minimum of two (2) mass emails per month, including action alerts, newsletters, and rapid response messages.
- Utilize the ACLU’s national tools (e.g., ActionKit) and DIN CAN process to ensure deliverability, mobile responsiveness, and effective segmentation.
- Monitor open rates, click-through rates (CTR), unsubscribes, and list health to inform strategy and optimize content performance.
Website & Content Management
- Update and maintain the ACLU of Florida website to dynamically engage members, donors, other stakeholders and guests with rich content and accurate, timely information — ensuring that all campaign pages, press releases, legal documents, and blog content are current and accessible.
- Ensure website updates are completed within 24 hours of legal victories, campaign launches, or significant organizational announcements.
- Create landing pages, event pages, and forms for actions and petitions, using custom templates or HTML as appropriate.
Internal Collaboration & Workflow Management
- Attend weekly communications team meetings and editorial syncs to align digital work with broader campaign strategies.
- Respond to all internal communications within 24 business hours, unless otherwise arranged.
- Maintain organized digital assets (graphics, templates, analytics reports, login credentials) in shared folders with clear naming conventions and access protocols.
- Support intake and planning systems (e.g., Editorial calendar, request forms) to manage capacity and ensure accountability.
Digital Innovation & Capacity Building
- Propose and pilot at least one audience engagement tactic per quarter, such as Instagram Lives, interactive stories, social media takeovers, content collaborations with partner organizations, or issue-based toolkits designed to increase reach, deepen engagement, and mobilize supporters.
- Train non-communications staff on digital amplification best practices as needed.
- Identify and recommend 1–2 digital tools or automations per quarter that improve workflow efficiency, reporting, or platform management.
- Collaborate on long-term digital strategy documents such as a six-month Digital Strategy Brief and quarterly “State of Digital” memos.
REQUIRED QUALIFICATIONS:
Education & Experience
- Bachelor’s degree in communications, journalism, media studies, digital marketing, computer technology, or a related field.
- At least three (3) years of progressively responsible experience in digital communications, with a focus on content strategy, campaign management, and audience engagement across multiple platforms.
- Equivalent combinations of relevant education, training, certification, and experience will be considered.
Digital Expertise
- Proven ability to develop, publish, and manage high-impact digital content across social media platforms, websites, and email systems.
- Demonstrated understanding of digital communication principles, including SEO, accessibility, mobile-first design, and user experience best practices.
- Experience with content management systems (e.g., WordPress), social media publishing tools, and analytics platforms.
- Familiarity with UTM tracking, A/B testing, and data-driven content optimization.
Strategic Thinking & Project Management
- Ability to develop and execute digital strategies that align with organizational priorities, respond to real-time events, and reflect long-term vision.
- Strong organizational skills with the ability to manage multiple deadlines, prioritize work under pressure, and adapt to rapidly shifting priorities.
- Demonstrated experience in campaign planning and cross-functional collaboration, particularly with legal, policy, or advocacy teams.
Communication & Storytelling
- Exceptional writing, editing, and storytelling skills, with the ability to translate complex legal or policy information into clear, compelling digital content.
- Experience crafting content that centers the voices of impacted communities and engages diverse audiences in advocacy or education.
- Strong attention to detail and commitment to quality, accuracy, and accessibility in all digital outputs.
Mission & Values Alignment
- Deep commitment to civil liberties, racial equity, and the mission of the ACLU.
- Cultural competency and an understanding of how intersecting identities (race, gender, sexuality, immigration status, etc.) inform digital engagement.
- Experience working in or in partnership with nonprofit, advocacy, or mission-driven organizations.
DESIRED QUALIFICATIONS :
- Knowledge of organizational procedures related to the preparation, production, and maintenance of digital reports, records, and campaign documentation.
- Familiarity with current and emerging digital content strategies, tools, and technologies used in advocacy and mission-driven communications.
- Strong writing and editing skills, including the ability to translate complex legal, policy, or narrative content into clear, concise, and accessible formats for diverse audiences.
- Proficiency with Microsoft Office products (Word, Outlook, Excel) and the ability to quickly learn and adapt to organizational platforms such as HTML, Adobe Creative Suite, website content management systems, social media scheduling tools, and/or customer relationship management (CRM) software.
- Ability to monitor digital analytics across platforms using tools such as Google Analytics, Meta Insights, Heap, and UTM tracking links.
- Experience in delivering a monthly digital performance report that includes audience growth, engagement rate, CTR, top-performing content, and campaign impact analysis.
- Demonstrated critical thinking and reasoning skills to assess the strengths and limitations of various strategies, conclusions, or approaches to digital communication challenges.
- Ability to adapt and remain effective in a fast-paced, evolving work environment, including managing competing priorities, frequent change, and unexpected developments.
- Capacity to synthesize information from multiple sources into accurate, well-organized, persuasive, and actionable communications materials.
- Excellent written and verbal communication skills in English; proficiency in a second language such as Spanish or Haitian Creole is preferred.
- Ability to follow detailed oral and written instructions, policies, and protocols with accuracy and efficiency.
- Strong organizational and time management skills, with the ability to juggle multiple projects and meet tight deadlines.
- Ability to interpret and implement policies and procedures with clarity and consistency.
- Demonstrated efficiency in coordinating efforts, minimizing duplication, and streamlining workflows through analysis, classification, and structured problem-solving.
- Proven ability to establish and maintain effective, respectful, and inclusive working relationships with individuals across diverse racial, cultural, linguistic, religious, gender, and professional backgrounds.
- Demonstrated ability to exercise sound judgment and discernment in selecting, creating, and publishing content that accurately reflects the organization’s mission, values, and commitment to nonpartisanship.
Senior Digital Content Strategist
Posted today
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Key Responsibilities:
- Develop and implement a holistic digital content strategy aligned with business goals.
- Create and manage editorial calendars for all digital content initiatives.
- Oversee the creation of high-quality, engaging content across various formats (written, visual, video).
- Optimize content for search engines (SEO) and user experience (UX).
- Analyze content performance using analytics tools and provide actionable insights for improvement.
- Manage relationships with freelance writers, designers, and other content contributors.
- Ensure brand consistency in tone, voice, and messaging across all platforms.
- Stay abreast of industry trends and emerging content marketing opportunities.
- Collaborate with cross-functional teams to integrate content into broader marketing campaigns.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 5-7 years of experience in digital content strategy, content marketing, or a similar role.
- Proven track record of developing and executing successful content strategies that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency with content management systems (CMS) and web analytics platforms (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills.
- Experience managing content teams or freelance contributors.
- Strong analytical and strategic thinking capabilities.
- Exceptional communication and collaboration skills, essential for a remote role.
Senior Digital Marketing Strategist
Posted today
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- Developing and implementing comprehensive digital marketing strategies across various platforms, including SEO, SEM, social media, email marketing, and content marketing.
- Analyzing campaign performance using data analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends, insights, and opportunities for optimization.
- Managing and optimizing paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising networks.
- Creating compelling content strategies that resonate with target audiences and drive engagement.
- Leading social media initiatives, including content creation, community management, and influencer outreach.
- Developing and executing email marketing campaigns, including segmentation, A/B testing, and automation.
- Collaborating with cross-functional teams (e.g., product, sales, design) to ensure cohesive brand messaging and campaign alignment.
- Staying current with the latest digital marketing trends, tools, and best practices, and recommending innovative approaches.
- Managing marketing budgets effectively to maximize ROI.
- Reporting on key performance indicators (KPIs) and providing actionable insights to senior management.
The ideal candidate will have a minimum of 5 years of progressive experience in digital marketing, with a proven ability to develop and execute successful online campaigns. Strong analytical skills, proficiency with marketing automation tools, and excellent communication and leadership capabilities are essential. A Bachelor's degree in Marketing, Communications, or a related field is required. This role is fully remote, providing a flexible work environment.
Senior Digital Marketing Strategist (Remote)
Posted today
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Job Description
Responsibilities:
- Develop, implement, and manage integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Define key performance indicators (KPIs) for all digital marketing campaigns and continuously monitor performance against goals.
- Conduct comprehensive market research, competitor analysis, and audience segmentation to inform strategy development.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and achieve acquisition targets.
- Develop and oversee content marketing initiatives, including blog posts, articles, infographics, and videos, ensuring alignment with brand voice and SEO best practices.
- Implement and manage email marketing campaigns, including list segmentation, automation, and performance analysis.
- Analyze website traffic and user behavior using tools like Google Analytics to identify trends and opportunities for improvement.
- Collaborate with creative teams to develop engaging marketing assets and compelling campaign messaging.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Provide regular performance reports and strategic recommendations to senior leadership.
- Manage relationships with third-party vendors and agencies as needed.
- Foster a collaborative and innovative team environment within the remote setting.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 6 years of progressive experience in digital marketing strategy and execution.
- Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media advertising platforms, email marketing software (e.g., Mailchimp, HubSpot), and SEO tools (e.g., SEMrush, Ahrefs).
- Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Outstanding written and verbal communication skills.
- Experience in a remote or distributed team environment is highly desirable.
- Creative thinking and problem-solving abilities.
Digital Marketing Strategist - E-commerce Growth
Posted today
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Lead Digital Marketing Strategist - Arts & Entertainment
Posted today
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple platforms, including social media, search engines, email marketing, and display advertising.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to maximize ROI and achieve key performance indicators (KPIs).
- Oversee the creation and curation of engaging content for social media channels, website, and email newsletters.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and other relevant platforms, providing regular reports and actionable recommendations.
- Develop and implement SEO strategies to improve organic search visibility and drive website traffic.
- Manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Collaborate with creative teams, content creators, and external agencies to ensure brand consistency and campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the arts and entertainment industry.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Conduct market research and competitor analysis to identify new opportunities and threats.
- Contribute to brand storytelling and the overall digital presence of our organization.
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Minimum of 7 years of experience in digital marketing, with a significant portion focused on strategy development and execution.
- Proven track record of success in managing paid social media and search campaigns.
- Strong understanding of SEO principles and best practices.
- Proficiency in Google Analytics and other web analytics platforms.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Excellent written and verbal communication skills, with a knack for creative storytelling.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Passion for the arts and a deep understanding of the entertainment industry landscape.
- Experience in the arts and entertainment sector is a significant advantage.
Social Media Manager
Posted 2 days ago
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Job Description
Now Hiring! Social Media Manager.
Schedule: Monday through Friday, 9 am to 6 pm.
Salary: $60k based on experience.
Location: Fort Lauderdale, FL 33312
Who We Are?
Summary:
The Drone Nerds' Social Media Manager is responsible for the overarching social media strategy, including influencer management, partner collaborations, and more, as well as day-to-day operations, including video production, creating social media posts, community management, and performance reporting. The Social Media Manager will maintain a social media calendar and adjust the strategy as promotions and launches are announced. This position reports to the Sr. Marketing Manager and is expected to report on trending topics, hashtags, and content with suggestions for how to leverage the trends in DN content.
What's in it for you?
- Be part of a high-performing, collaborative, & innovative team - enjoy work each day.
- Competitive salary and performance-based incentives.
- Professional development opportunities and access to industry certifications.
- A full suite of traditional benefits (Health, Vision, Dental).
- AFLAC Supplemental Plans.
- PTO (Paid Time-off).
- 401(k).
- Employee discounts on drone products and accessories.
Community Management:
- Maintain and grow social accounts across Instagram, Facebook, YouTube, TikTok, X, and LinkedIn to increase brand awareness, follower count, and revenue.
- Oversee cross-platform community management, including communicating with followers by responding to comments, questions, and overall interactions from the audience.
- Proactively engage with partner accounts, drone content creators, and other influential accounts to increase brand engagement and exposure.
- Vet and manage influencer partnerships, ensuring that the influencer content is on-brand, monitoring its performance, and posting and reposting content on social media platforms.
- Collaborate with the in-house marketing team and business partner (e.g., manufacturer) teams in brainstorming on-brand and relevant content ideas further to support marketing campaigns, promotions, and department initiatives.
- Create original outdoor and indoor content tailored for each platform, including copy, photos, and videos.
- Plan, build, and maintain a social media calendar to identify key dates and events, and create content strategically around them.
- Leverage new technologies and trends to create content for social platforms.
- Collaborate with freelance, partners, and in-house content creators to craft original posts.
- Develop, maintain, and manage social advertising for relevant campaigns as needed.
- Establish KPIs for organic and paid performance, analyze key metrics to measure audience engagement and sentiment, and share insights and key findings with leadership.
- Background in Marketing, social media, and Communications, or another related discipline with at least 3 years of experience
- Bachelor's degree in marketing or a related field
- Must have or obtain a Part 107 drone license before employment.
- Strong organizational, communication, and interpersonal skills, self-motivating, and professional
- Ability to prioritize and multitask in a fast-paced environment
- Excellent written and verbal communication skills
- Graphic Design skills preferred.
- WordPress, CMS, and/or Page Builder familiarity preferred.
- Hybrid position requiring MWF in the office, with additional in-office days as required, with travel as needed (estimated to be 2-6x/year).
We are an Equal Employment Opportunity Employer that is committed to inclusion and diversity. You will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
Pay Range
USD $0,000.00 - USD 60,000.00 /Yr.
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Social Media Manager
Posted 6 days ago
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Social Media Manager
Job Overview: The Social Media Manager will be responsible for creating, implementing and maintaining all social media channels in order to increase growth and engagement.
Essential Duties and Responsibilities:
Create, manage and execute the organization of the social media content calendar.
Create, curate and manage all published content.
Photo/video shooting and editing as needed.
Create graphics as needed.
Create content for social pages.
Work with external agencies to curate relevant content to expand and grow the organization's social media audience.
Oversee the designing of:
Facebook timeline cover
Profile Pictures
Thumbnails
Ads
Landing pages
Twitter profile
Blog
Collaborate with external agencies to design, create and manage promotions and social ad campaigns
Oversee the promotion of the ministry through social media space.
Strategize and develop social media mapping to improve social media metrics.
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs.
Tracking customer engagement and SEO to optimize campaign content.
Assist the director in the managing of the social media team workflow.
Oversee the volunteer group.
Requires local, national and international travel.
Additional duties may be assigned.
Professional Qualifications
Knowledge of social media KPIs
Advanced skills in technologies and their use for social media
Proven knowledge of how to optimize campaign content
Excellent organizational skills
Excellent verbal and written skills
Ability to adapt in a fast-paced environment
Ability to multitask
Proven knowledge of social media mapping
Advance knowledge of Microsoft Office
Education and/or Experience Requirements
Associates Degree (2 Year Degree); or 2 years elated experience and/or training; or equivalent combination of education and experience.
Google Analytics Certification (preferred)
Spiritual Qualifications
Uncompromised commitment to KJM’s vision, values, core beliefs and statement of faith.
Agree to be an active participant in King Jesus International Ministry.
Be a born-again Christian who conducts affairs in accordance with the Bible and maintains a lifestyle consistent with the Scriptures.
Understand that in this role, they are a critical part of KJM’s mission to bring the supernatural power of God to this generation, and that part of their responsibilities as a church employee
Includes being considered a spiritual leader in the church.
Equal Employment Opportunity King Jesus Ministry is an equal opportunity employer. Our policy is to treat every employee with dignity and respect. In accordance with federal, state, and local laws, we recruit, hire, promote, and evaluate all personnel without regard to race, color, sex, marital status, age, national origin, veteran status, or disability, except where such characteristics is an appropriate bonafide occupational qualification.
As a Ministry, ERJ takes full advantage of the exemption for Title VII “religious discriminations” afforded religious organizations. In doing so, ERJ reserves all rights allowed by law to base employment action on the grounds of religious beliefs and doctrine.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Social Media Manager
Posted 6 days ago
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Job Description
As the nation’s leading provider of self-storage solutions, known for its iconic orange doors, commitment to customer service, and innovative approach to convenience, our brand is trusted and recognized everywhere. Presently, we seek a creative, strategic, and data-driven Manager of Social Media to develop and execute compelling social media strategies that grow brand loyalty, engagement, and awareness.
This leader will manage daily social content and engagement, oversee community management, and analyze performance to continually optimize our presence across all major platforms. The role collaborates cross-functionally with Marketing, Customer Service, and Investor/Public Relations.
Key Responsibilities:
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Develop, schedule, and publish engaging, on-brand content across all key social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube).
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Monitor trends, conversations, and competitor activity to keep Public Storage relevant and responsive.
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Lead day-to-day community management, working with Customer Service to handle inquiries, reviews, and escalations timely and professionally.
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Track and analyze performance metrics, using insights to recommend and implement improvements in strategy, content, and campaigns.
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Collaborate with creative, digital, and external agency partners on high-impact social campaigns and activations.
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Identify and cultivate relationships with influencers, partners, and advocates to amplify brand presence and user-generated content.
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Ensure compliance with brand guidelines and social media best practices, including risk/crisis management and accessibility standards.
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Stay current on emerging channels and innovations in the social space, sharing learnings and recommendations with leadership.
Qualifications:
Qualifications
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Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
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4+ years’ experience managing social media for a brand, agency, or consumer-facing company.
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Demonstrated success growing and engaging social audiences with creative, high-quality content.
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Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Later, Sprinklr, Brandwatch, native analytics).
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Excellent writing, editing, and storytelling skills with a keen eye for visual design and brand consistency.
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Strong organizational and project management skills; able to handle multiple campaigns and deadlines.
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Confident communicator, collaborative team player, and customer advocate.
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Ability to work flexible hours as needed to respond to real-time events.
Additional Information
Workplace
- One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
- Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified candidates are encouraged to apply.
REF3105G
Social Media Manager
Posted 6 days ago
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Position Overview
The Social Media Manager works closely with the Social Media Director to advance department goals in developing the College's social media strategy and related activities. This position manages the day-to-day content creation and oversees the creation of organic and paid content as well as campaigns of the College's social media accounts. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College's District Board of Trustees.
What you will be doing
- Plans, designs, and executes multiple paid ad campaigns for Miami Dade College academic programs and events
- Manages organic and paid content for Miami Dade College on social media platforms including Facebook, Twitter, Instagram, LinkedIn, among others
- Creates timelines and tracks progress of multiple ad campaigns making sure they are on time and on budget
- Oversees and reports analytics for particular initiatives, organic/paid campaigns and ensures continued content effectiveness
- Leverages market data to develop content campaigns that enhance materials and connect with students and the community
- Collaborates with Social Media Director and Visual Content Developer to produce high quality content that showcases Miami Dade College
- Designs and creates eye-catching, shareable content that resonates with each social platform's unique audience
- Explores innovative ways to engage and grow the size and quality of audience
- Develops standards, systems, work flow and best practices for content creation, distribution maintenance and retrieval
- Performs other duties as assigned
- Master's degree from a regionally accredited institution in related field of study and two (2) years of professional experience in social media, marketing or public relations; or Bachelor's degree from a regionally accredited institution in a related field of study and four (6) years of professional experience in social media, marketing or public relations .
- All degrees must be from a regionally accredited institution
- Knowledge and understanding of College organization, goals and objectives, and policies and procedures
- Proficiency with using major social media platforms for business applications and personal use
- Possess excellent organizational and communication skills (both oral and written)
- Possess digital media buying experience and ability to report on analytics for digital campaigns
- Demonstrated ability with software including Adobe Creative Suite, Sprout Social, Microsoft Office software
- Possess thoughtful, creative and strategic thinking, and problem-solving skills
- Possess expertise in writing and editing for diverse platforms, including print and electronic
- Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standards
- Ability to work under pressure and set priorities within a fast-paced environment
- Ability to work flexible hours that can include weekends and evenings
- Ability to write effective copy in different styles for Facebook, Twitter, YouTube, websites, etc.
- Ability to travel to various campus locations as needed
- Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty, and staff
The final candidate is to successfully complete a background screening and reference check process.