120 Email Campaigns jobs in Miami

Job Description

Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period
Benefits Offered: Dental, Life, Medical, Vision, 401k
Location: Remote
Job Title: Digital Marketing Specialist
Employment Type: Full-Time
Department: Client Services Department
Reports to: Client Services Manager

OMG National, a 35-year old marketing firm and five-year Inc. 5000 recipient, is seeking highly motivated individuals with relevant experience for our Digital Marketing Specialist (DMS) position! The DMS serves as the primary contact for our Small to Medium-Sized Business (SMB) clients who are using our various online marketing-based services. The position entails working with clients as well as our in-house designers/developers, SEO and Paid Ad Specialists, Social Media staff and other company stakeholders. This position places a heavy emphasis on client contact/management, requiring the capacity to intelligently discuss digital marketing and a variety of advertising mediums, while maintaining a high level of customer service.

Duties include:

• Act as the liaison and SME (Subject Matter Expert) between your clients and the internal teams. Maintain client relationships and develop their marketing product portfolio.
• Educate clients on additional programs and identify areas of opportunity to upsell and cross-sell our products.
• Establish realistic goals to effectively grow their business through the use of Local SEO, Paid Social and advanced SEM strategies.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collect assets and relevant information about a client's business and deliver this to internal teams to produce high-quality, original content.
• QA/QC internal marketing materials before sending to clients to ensure client accounts maintain a high level of brand consistency.
• Paid Search: Analyze and discuss client paid advertising campaigns on Google Ads, Facebook Ads, and their associated display networks.
• Website Project Management: Serve as the intermediary between clients and the web department.

Requirements:

• 2+ years of Customer Service/Hospitality skills and experience.
• 2+ years of Sales experience.
• 2+ years of Organic Marketing experience (via Google Business Pro, Organic Social Media work, or SEO experience).
• 2+ years of Paid Ads experience (via Google Ads, Local Services Ads, or Meta Ads experience).
• Organized and detail-oriented with effective time management skills.
• Strong Project or

• Developing and implementing integrated digital marketing strategies to achieve business objectives.
• Managing and optimizing all paid advertising campaigns (Google Ads, social media ads) to drive qualified leads and conversions.
• Overseeing social media presence, creating engaging content, and fostering community interaction.
• Implementing and managing SEO strategies to improve organic search rankings and website traffic.
• Developing and executing content marketing strategies, including blog posts, articles, whitepapers, and case studies.
• Managing email marketing campaigns, including list segmentation, content creation, and automation.
• Analyzing website traffic and campaign performance using tools like Google Analytics; providing regular reports and insights.
• Collaborating with content creators, web developers, and graphic designers to produce high-quality marketing materials.
• Staying abreast of the latest digital marketing trends, tools, and best practices.
• Managing the digital marketing budget effectively to ensure optimal allocation of resources.
• Conducting A/B testing and other experiments to continuously improve campaign performance.
• Identifying new digital marketing opportunities and recommending innovative approaches.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize SEO and SEM campaigns to improve website visibility and drive qualified traffic.
• Create and execute social media marketing strategies to build brand presence and engage with target audiences.
• Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
• Plan and execute email marketing campaigns to nurture leads and promote products/services.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and recommendations.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design, sales, and product development.
• Manage the digital marketing budget effectively.
• Contribute to the development of the company's e-commerce strategy.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media.
• Proven experience in SEO, SEM, content marketing, social media management, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
• Excellent analytical skills and the ability to interpret data to drive strategy.
• Strong understanding of current digital marketing trends and best practices.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote, fast-paced environment.
• Experience with A/B testing and conversion rate optimization (CRO).

• Develop and implement integrated digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and execute content marketing strategies, including blog posts, articles, and website copy.
• Manage social media presence across various platforms, driving engagement and community building.
• Design and implement email marketing campaigns to nurture leads and retain customers.
• Analyze website traffic and user behavior using tools like Google Analytics, providing actionable insights.
• Collaborate with the sales and product teams to ensure marketing efforts are aligned with business objectives.
• Monitor industry trends and competitor activities to identify new opportunities and threats.
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
• Track and report on key performance indicators (KPIs) for all digital marketing initiatives.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
• Proven experience in managing paid search (PPC), social media advertising, and SEO.
• Proficiency with marketing automation tools and CRM systems.
• Strong understanding of website analytics tools (e.g., Google Analytics) and data interpretation.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with content management systems (CMS) like WordPress.