82 Influencer Marketing Manager jobs in Miami

• Develop and execute a data-driven digital marketing strategy aligned with business objectives and target audience.
• Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads to achieve target ROI.
• Oversee and implement Search Engine Optimization (SEO) strategies to improve organic search rankings and drive qualified traffic.
• Develop and manage engaging social media marketing campaigns across various platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).
• Create and curate compelling content (blog posts, website copy, ad creatives, email newsletters) that resonates with the target audience and supports marketing goals.
• Plan and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
• Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, social media analytics, and CRM data.
• Identify trends and insights to optimize campaigns and improve customer engagement.
• Collaborate with internal teams (e.g., sales, product development, creative) to ensure brand consistency and campaign effectiveness.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Conduct A/B testing and conversion rate optimization (CRO) to maximize campaign performance.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success in developing and executing online campaigns.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, email marketing, and affiliate marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, HubSpot, Mailchimp, or similar platforms.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Experience in managing marketing budgets and demonstrating ROI.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with e-commerce marketing is a plus.
• Must be legally authorized to work in the US.

• Build and optimize email and SMS journeys that move people - whether they're discovering a supplement, considering a course, or engaging with our content
• Own campaign creation from brief to send: writing compelling copy, partnering with design, segmenting audiences, and measuring what works
• Collaborate with our creative and data teams to refine messaging, target key moments in the funnel, and drive engagement across all three businesses
• Develop and execute A/B testing strategies to improve open rates, clicks, and conversions
• Turn performance data into insights, using learnings to guide content, cadence, and strategy
• Balance short-term wins with long-term customer value, ensuring everything we send feels intentional and aligned with our brand
• Stay close to what our community is asking, searching, and sharing - and use that to build better lifecycle experiences
• Flex across CPG, education, and media as business priorities evolve

• Self-starter who's focused on driving results
• 3-4 years of lifecycle marketing experience, ideally in considered purchase cycles (bonus: wellness or education)
• Experience with Klaviyo required; Hubspot a plus
• Naturally strong writer with a gift for customer-first copy and storytelling
• Confident working with data to inform and improve your approach
• Strong organizational and project management skills
• Comfortable shifting focus and owning new workstreams as business needs evolve
• Passion for health, wellness, and helping people grow

• Remote work

• Health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• FSA Eligibility
• 401K Retirement Plan (optional)
• Access to all mindbodygreen classes
• Generous discount on mindbodygreen supplements and personal care

• Flexible Paid Time Off
• Paid Holidays
• Maternity / Paternity Leave

• Develop and implement comprehensive media strategies tailored to client objectives, ensuring alignment with broader marketing goals
• Lead, mentor, and manage a team of paid social specialists/performance marketers, fostering a collaborative environment that encourages professional growth and high performance.
• Oversee the planning, execution, and optimization of campaigns on platforms such as Meta and TikTok, ensuring they meet performance metrics and deliver a strong return on investment
• Monitor and analyze campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement
• Manage and allocate a monthly ad budget of approximately 1.2 million effectively across accounts, ensuring optimal spend and adherence to client financial parameters
• Work closely with other departments, such as creative, CRO, and analytics teams, to ensure cohesive and integrated campaign strategies
• Monitor the latest developments in social media advertising, particularly on Meta and TikTok platforms, to incorporate innovative practices into campaign strategies
• Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
• Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
• Lead team meetings to review performance, discuss priorities and ensure team alignment on strategic initiatives
• Report performance metrics and KPIs directly to the Director of Paid Social, maintaining accountability for account outcomes
• Serve as a subject matter expert in Media Buying, providing strategic insights and guidance to ensure best practices are upheld across the Paid Social team

• 5+ years of experience in paid social advertising
• 3+ years of experience in an agency setting
• Experience managing a total budget 300K+/month in performance spend, with a primary focus on lead generation
• Managed individual account with a monthly spend of 100,000 minimum ROAS of 6:1 over the three consecutive quarters
• 1+ years of experience managing 2+ performance marketers (preferred)

• An incredible team and culture. We're a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it's challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace-it's a place where you'll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that's redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize paid search (SEM) campaigns on platforms like Google Ads and Bing Ads.
• Plan, implement, and manage paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.).
• Oversee display advertising and programmatic buying efforts.
• Develop and manage affiliate marketing programs.
• Continuously analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to enhance campaign effectiveness.
• Manage marketing budgets effectively, ensuring optimal allocation across channels to meet KPIs.
• Collaborate with creative teams to develop compelling ad creatives and landing pages.
• Stay current with the latest trends, technologies, and best practices in performance marketing.
• Generate regular performance reports for stakeholders, highlighting key metrics and strategic recommendations.
• Work closely with the analytics team to ensure accurate tracking and attribution.
• Identify and test new performance marketing channels and tactics.

• Bachelor's degree in Marketing, Economics, Business, or a related quantitative field.
• 4+ years of hands-on experience in performance marketing, with a strong emphasis on paid media management.
• Proven track record of successfully managing and optimizing SEM, paid social, and display campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of attribution models and marketing analytics.
• Excellent analytical, quantitative, and problem-solving skills.
• Ability to translate data into actionable insights and strategies.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with affiliate marketing platforms is a plus.

Job DescriptionJob Description

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to -old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.

This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include:

• Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
• Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.

What You Will Need

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
  

Who You Will Work With

Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term and Long-Term
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to , , , , , , status, genetics, protected Veteran status, , or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or Your safety and privacy is our priority.

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.

This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include:

• Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
• Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.

What You Will Need

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
  

Who You Will Work With

Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or Your safety and privacy is our priority.