Marketing Insights Analyst

10261 New York, New York Global Technical Talent

Posted 1 day ago

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Job Description

Primary Job Title:
Marketing Insights Analyst

Alternate/Related Job Titles:
  • Marketing Research Analyst
  • Customer Insights Specialist
  • UX Research Analyst
  • Strategic Insights Consultant
  • Consumer Behavior Analyst
Location:
New York, NY

Onsite Flexibility:
Remote

Contract Details:
  • Position Type: Contract
  • Contract Duration: 4 months, 2 days (with potential to extend)
  • Start: 08/29/2025
  • End: 12/31/2025
  • Pay Rate: $40-$50/hr
  • Shift/Hours: Monday-Friday, 40 hours/week
Job Summary:
As a Marketing Insights Analyst , you'll support customer-led innovation by planning and executing high-impact research projects for the Residential business unit of a leading roofing manufacturer. You'll champion the customer voice and deliver data-backed insights to influence product, brand, and experience strategy.

Key Responsibilities:
  • Manage full lifecycle of marketing research projects - from design to insights delivery
  • Create surveys and qualitative tools that yield actionable data
  • Conduct and moderate focus groups, in-depth interviews, and UX testing
  • Translate complex findings into clear insights for executive stakeholders
  • Support co-creation sessions and brainstorm workshops
  • Maintain internal knowledge platforms and share insights across teams
  • Collaborate on projects related to programs, events, products, and customer experience
Required Experience:
  • 3-5 years in marketing research, user research, or consulting
  • Experience in the building materials or similar complex industry
  • Stakeholder-facing experience presenting research and influencing decisions
Nice-to-Have Experience:
  • User research or CX certifications
  • Vendor management for research tools or service providers
Required Skills:
  • Advanced quantitative & qualitative research methods
  • Proficiency with Qualtrics, Usertesting.com , and AI research tools
  • Strong skills in Excel, PowerPoint, and facilitation/moderation
Preferred Skills:
  • Background in Psychology, HCI, Marketing, Cognitive Science, or related
  • Experience with usability testing, interviews, think-aloud studies
  • Excellent written and verbal communication
  • Strong business acumen and multitasking capabilities
Additional Skills:
  • Bachelor's degree required; MBA or advanced degree preferred
  • Comfort managing multiple, concurrent research initiatives
  • Familiarity with internal insight-sharing and documentation platforms
Benefits:
  • Medical, Vision, and Dental Insurance Plans
  • 401k Retirement Fund

About the Client:
Leading roofing manufacturer in North America offering high-quality products and exceptional customer service. Committed to innovation and sustainability. Join our team and build the American dream.

About GTT:
GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation's largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!

Job Number:
#gttic #gttjobs
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Marketing Insights Analyst

10261 New York, New York AGM Tech Solutions

Posted 1 day ago

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Job Description

Job Description

Marketing Insights Analyst - Residential

Introduction

Team Overview

The Insights Team is a world class research function dedicated to advocating for ***'s customers, identifying customer needs and pain points while supporting insights driven customer led innovation across ***'s products and experiences. We are strategic business partners who strive to uncover, deliver and evangelize actionable insights to drive product/program strategy, design and experience.

Summary

The Marketing Insights Analyst - Residential, plays an integral role in building upon ***'s leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Marketing Insights Manager - Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, Customer Experience strategy for ***'s Residential business.

The ideal candidate is a self-starter, operates with a high sense of urgency and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.

This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.

Essential Duties
Specific responsibilities include, but are not limited to:
  • Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.
  • Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
  • Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
  • nalyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.
  • Supports in-person customer insights brainstorming, co-creation events and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing and Channel Marketing needs, assists the end to end management, execution and delivery (from agenda, recruitment and facilitation to insights dissemination) of impactful customer insights engagements that provides insight into challenging business questions and program/experience development opportunities.
  • Supports research needs on request for Residential focused areas including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
  • Manages Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences and partners with other resources to communicate/share insights assets across the organization.
Under This Roof, We Require
  • 3-5 years of related experience in marketing research, user experience research or management consulting.
  • Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.
  • dvanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
  • dvanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
  • Strong experience leveraging AI to support research operations.
  • dvanced experience with Excel, PowerPoint and Word
  • Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
  • Expert facilitation/moderation skills are required.
  • Strong stakeholder management and relationship building skills.
Under This Roof, We Also Value
  • Marketing Research, Customer Experience or User Experience Research certifications preferred.
  • Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
  • Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
  • dvanced experience conducting analysis and sharing actionable insights.
  • Experience working with and managing research service providers.
Job Title: Marketing Insights Analyst

Start Date: ASAP

End Date: 12/31/2025 with opportunity to extend

Location: Remote

Working Schedule: 5 days/week

Hours/Week: 40

Positions: 1

Pay Rate: ***-***/hr

Bill Rate: ***-***/hr

Mark Up: 42%

Job Description

Marketing Insights Analyst - Residential

Introduction

t ***, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are ***. And under this roof, we protect what matters most.

Team Overview

The Insights Team is a world class research function dedicated to advocating for ***'s customers, identifying customer needs and pain points while supporting insights driven customer led innovation across ***'s products and experiences. We are strategic business partners who strive to uncover, deliver and evangelize actionable insights to drive product/program strategy, design and experience.

Summary

The Marketing Insights Analyst - Residential, plays an integral role in building upon ***'s leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Marketing Insights Manager - Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, Customer Experience strategy for ***'s Residential business.

The ideal candidate is a self-starter, operates with a high sense of urgency and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.

This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.

Essential Duties
Specific responsibilities include, but are not limited to:
  • Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.
  • Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
  • Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
  • nalyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.
  • Supports in-person customer insights brainstorming, co-creation events and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing and Channel Marketing needs, assists the end to end management, execution and delivery (from agenda, recruitment and facilitation to insights dissemination) of impactful customer insights engagements that provides insight into challenging business questions and program/experience development opportunities.
  • Supports research needs on request for Residential focused areas including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
  • Manages Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences and partners with other resources to communicate/share insights assets across the organization.
Under This Roof, We Require
  • 3-5 years of related experience in marketing research, user experience research or management consulting.
  • Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.
  • dvanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
  • dvanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
  • Strong experience leveraging AI to support research operations.
  • dvanced experience with Excel, PowerPoint and Word
  • Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
  • Expert facilitation/moderation skills are required.
  • Strong stakeholder management and relationship building skills.
Under This Roof, We Also Value
  • Marketing Research, Customer Experience or User Experience Research certifications preferred.
  • Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
  • Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
  • dvanced experience conducting analysis and sharing actionable insights.
  • Experience working with and managing research service providers.


() Shift: ()
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Marketing Analyst

11101 Long Island City, New York United Nations FCU

Posted today

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Job Description

Why join this team

At United Nations Federal Credit Union, our mission is to serve the people to serve the world. Every day we work to bring financial peace of mind to the global citizens and advocates of the UN system. Analyze member and product data and conduct market research to derive insights. Provide actionable recommendations based on insights to Corporate Marketing and UNFCU business units.

This position is expected to be hybrid.

NYC Salary Range - $85,620 - $95,000 annually; compensation is commensurate to geographic location.

What you'll do

  • Regardless of seniority or role, uphold UNFCU's mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors
  • Perform a variety of data queries, market segmentation, profitability modeling, target list creation, and trending analyses to provide insight about the behaviors of UNFCU membership
  • Collaborate with the Integrated Marketing and Creative teams for campaign execution. Contributions include industry and product research, scope definition, audience identification, member engagement, and key result identification and tracking
  • Analyze/interpret campaign results, draw business inferences and clearly communicate the findings and recommendations to key stakeholders
  • Identify business opportunities through standardized reporting and data analytics
  • Structure and manage projects by identifying key elements, important milestones, and timelines
  • Assist in designing new reporting and processes, studying system capabilities, and working with technology partners
  • Measure and track effectiveness of online marketing campaigns and provide stakeholders insight into online campaign performance
  • Analyze digital metrics (site traffic, visitor paths, conversion rates) to recommend website content updates
  • Assist in the selection of marketing research and analytics software vendors
  • Maintain professional and technical knowledge through educational workshops, professional publications, personal networks, and professional societies
What we're seeking
  • Bachelor's degree in Business, Computer or Data Science, Economics, Engineering, Finance, Math, or Statistics or equivalent experience with demonstrated proficiency
  • 3-5 years of experience in marketing research and/or analytics
  • Experience in business and data analysis in a corporate setting
  • Ability to mine, organize and analyze complex and/or unstructured data
  • Strong Excel proficiency, data visualization tools (Tableau) and marketing engagement tools
  • Working knowledge of web analytics tools (Google Analytics, SiteImprove)
  • Ability to recognize trends in consumer behavior
  • Proactive team player with strong problem-solving capability
  • Demonstrated ability to structure and manage projects independently with meticulous attention to detail
What makes you stand out
  • SalesForce Marketing Cloud knowledge a plus


Who we are

UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.

UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws.
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Marketing Analyst

10261 New York, New York Airetel Staffing, Inc.

Posted 5 days ago

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Job Description

One of Airetel Staffing's valued clients is looking for a Marketing Analyst located in New York, NY.

Description
The role involves manually reviewing merchant data using AXP systems and analyzing merchant-level data to evaluate the success of data matching efforts. It also includes researching restaurant information and collaborating with cross-functional teams across Resy to execute virtual test transactions for data validation.

Qualifications
  • 1-3 years overall experience required
  • Experience working with Salesforce, Looker, or similar platforms
  • Strong data analytics skills to cross-reference data across systems
  • Experience doing online research to source information about restaurants or other businesses
  • Strong organizational and project management skills (agile, attention to detail, managing tight timelines) are critical.
  • Excellent communication skills, both written and verbal.
  • Ability to manage multiple priorities simultaneously in a fast-paced environment without direct supervision.
  • Ability to build relationships, manage and resolve conflict and partner effectively with cross-functional teams and peers managing tight timelines) are critical
Airetel Staffing, Inc. is nationally recognized as Best of Staffing - Diamond Award Winner. For more details or to view other opportunities, visit us at or call .
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Marketing Analyst

10261 New York, New York Musifai

Posted 5 days ago

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Job Description

About us:
Musifai is an E-commerce site that provides musical instruments rental and purchase services for all types of instruments.

We are looking for someone who is energetic, enthusiastic, and excited about joining a rapidly growing startup. We want you to create community engagement events and marketing initiatives to help promote brand awareness and improve sales productivity.

What will you be doing as a Marketing Analyst?
Work with Musifai's Head of Growth and Sales team to execute marketing campaigns
Social media account content creation and management
Developing your own creative ideas to assist in marketing outreach efforts - identifying target customers, market segmentation, differentiation, and creating executive plans
Identify and create partnership opportunities (e.g. with student organizations, local businesses)
Hanging posters, distributing flyers or table tents, distributing postcards
SEO research

What qualities are we looking for in candidates?
GPA: 3.0+
2+ years experience in the relevant field
Highly Active in student organizations and clubs on campus
A strong passion for music and arts
Strong project management and communication skills
Energetic and self-motivated

How will you benefit?
Add valuable professional and personal development experience at an industry-transforming startup to your resume
Work closely with executive members at Musifai's headquarters located in Manhattan
Join Musifai's rapidly growing team and gain hands-on experience to improve your leadership, entrepreneurial, and marketing skills
Competitive compensation

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Marketing Analyst

10176 New York, New York Robert Half

Posted 8 days ago

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Job Description

Description We are looking for a skilled Marketing Analyst to join our team on a long-term contract basis. This role is based in New York, New York, and focuses on driving data-driven marketing strategies by leveraging analytics tools and insights. The ideal candidate will have a passion for uncovering trends, optimizing campaigns, and delivering impactful recommendations to enhance business outcomes.
Responsibilities:
- Conduct in-depth analysis of marketing performance data using tools such as Google Analytics, Adobe Analytics, and other platforms.
- Develop actionable insights to optimize marketing campaigns and improve customer engagement.
- Manage and optimize Google AdWords campaigns to ensure maximum ROI.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Utilize CRM systems to analyze customer behavior and improve targeted marketing efforts.
- Perform ad hoc analysis to address specific business questions and provide timely solutions.
- Create detailed reports and dashboards to communicate findings to stakeholders.
- Monitor industry trends to identify new opportunities for marketing innovation.
- Support the implementation of marketing analytics processes and tools to enhance efficiency. Requirements - Proven experience in marketing analytics, with proficiency in Google Analytics and Adobe Analytics.
- Strong expertise in managing and optimizing Google AdWords campaigns.
- Familiarity with CRM systems and their application in marketing strategies.
- Ability to perform ad hoc analysis and present findings in a clear, actionable manner.
- Excellent analytical and problem-solving skills, with attention to detail.
- Strong communication skills for effective collaboration with stakeholders.
- Knowledge of current marketing trends and tools.
- Bachelor's degree in Marketing, Business, Analytics, or a related field preferred. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Lifecycle Marketing Analyst

10261 New York, New York RAMP

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Job Description

About RampAt Ramp, we're rethinking how modern finance teams function in the age of AI. We believe AI isn't just the next big wave. It's the new foundation for how business gets done. We're investing in that future - and in the people bold enough to build it.Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. But we're not just building features powered by AI. We're building a platform where agents can chase receipts, close books, flag risks, and surface insights. This enables teams to reclaim their time and reinvest in what matters.More than 40,000 businesses, from family-owned farms to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $0 billion in purchases each year.Ramp's investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, among others, in addition to 100+ angel investors who have been founders or executives of leading companies.Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.About the RoleRamp is in a critical phase of growth - as the newest member of our Growth team, you'll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey. You'll execute strategic programs that capture, nurture, and acquire Ramp's ICP - from startups with 2 founders to enterprise organizations with 2000+ employees.Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale. This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings.What You'll DoIdentify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging.Deeply understand Ramp's ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right timeConsistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentationEstablish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth & Marketing teams.Project manage large-scale, multi-channel initiatives across multiple teams - sales, content marketing, performance marketing, product marketing, and more.Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives.Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teamsWhat You NeedMinimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companiesExceptional copywriting skills and an eye for great designEmail best practices for compliance, deliverability, and conversionKnowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoringBusiness intelligence & analytics tools e.g Looker, AmplitudeUnderstanding of A/B test designStrong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative dataExperience owning a numerical goal and driving projects to achieve that goalExperience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teamsCritical lens for audiences and the ability to quickly and accurately turn generalized insights to actionsBe able to think outside the box and devise creative testsNice-to-HavesStrong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflowsExperience at high-growth startupsHTML and CSS background, specifically within email marketing best practicesFamiliarity with SQL and database analysisBenefits (for U.S.-based full-time employees)100% medical, dental & vision insurance coverage for youPartially covered for your dependentsOne Medical annual membership401k (including employer match on contributions made while employed by Ramp)Flexible PTOFertility HRA (up to 5,000 per year)WFH stipend to support your home office needsWellness stipendParental LeaveRelocation support to NYC or SF (as needed)Pet insuranceReferral InstructionsIf you are being referred for the role, please contact that person to apply on your behalf.Other noticesPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Ramp Applicant Privacy Notice

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Marketing Analyst I

10261 New York, New York eTeam

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Title: Marketing Analyst Location: New York, NY Duration: 03 Months Pay Rate: $23- $27/hr Job Description: The role involves manually reviewing merchant data using AXP systems and analyzing merchant-level data to evaluate the success of data matching efforts. It also includes researching restaurant information and collaborating with cross-functional teams across Resy to execute virtual test transactions for data validation. Job Qualifications: The ideal candidate will have experience working with Client, Looker, or similar platforms, along with strong data analytics skills to cross-reference data across systems. They must be comfortable doing online research to source information about restaurants. They should possess solid project management capabilities and be comfortable working collaboratively across teams. Strong communication skills are essential for effective engagement with stakeholders.

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Sr. Marketing Analyst

10261 New York, New York The Custom Group of Companies

Posted 5 days ago

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Job Description

Responsibilities
Integrate data and insights from multiple sources to drive holistic business recommendations and aid strategy development, ensuring a comprehensive understanding of user behaviors
Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns
Elevate audience insights to inform testing initiatives and refine segmentation strategies, aiming to improve desire business outcomes across the entire customer journey
Clearly communicate actionable insights to stakeholders and executives through effective storytelling and data visualization
Provide advisement on measurement approaches for digital strategy campaigns, ensuring the establishment of levers to gauge success metrics effectively
Create and manage dashboards that highlight vital metrics, delivering comprehensive wrap decks to articulate insights and opportunities
Play a critical role in evolving measurement and reporting processes, setting new standards in analytical approaches to enhance overall effectiveness
Provide thought partnership on Business Intelligence (BI) and Analytics matters, acting as a strategic partner in guiding the organization towards data-driven decision-making

Requirements:
5-6 years of proven experience in marketing analytics, with a focus on behavioral data analysis
• Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner
• Experience in data work and are able to approach challenges with a strategic and analytical mindset, utilizing data as a primary driver for informed decision-making and problem-solving
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done
• Experience with Paid, Owned and Earned marketing channels
• Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics (Google Analytics, Heap) and data visualization (excel, Microsoft PowerBI is a plus).
• An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
• Familiarity with Google Tag Manager and basic web technology concepts
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Senior Marketing Analyst

10261 New York, New York Brex

Posted 5 days ago

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Job Description

Why join us

Brex is the AI-powered spend platform. We help companies spend with confidence with integrated corporate cards, banking, and global payments, plus intuitive software for travel and expenses. Tens of thousands of companies from startups to enterprises - including DoorDash, Flexport, and Compass - use Brex to proactively control spend, reduce costs, and increase efficiency on a global scale.

Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

What you'll do

The Brex Marketing team is looking for an experienced Senior Marketing Analyst to own, analyze and translate our data into effective insights and actionable recommendations. Candidates should have 5+ years of experience with Marketing channel and campaign data, planning, modeling and forecasting. This person should also be seasoned with digital performance metrics, website analytics, building marketing funnels and ABM models. The Senior Marketing Analyst will report into the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization.

Where you'll work

This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities
  • Digital & Web Analytics:Lead website, SEO, and multi-variant testing (MVT) reporting; identify performance trends and partner across teams to prioritize high-impact initiatives
  • Marketing Funnel Planning & Forecasting: Build and manage models for funnel targets by sale type, segment, and channel; deliver regular forecasts to marketing, GTM, and executive leadership
  • Performance Reporting & Optimization: Own reporting and analysis for all marketing channels, campaigns, and Brex.com; provide actionable insights to optimize performance across the funnel
  • Attribution & Data Accuracy:Partner with Data Science to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
  • Standardized Insights & Executive Reporting:Deliver consistent, executive-ready insights on pipeline, spend efficiency, ABM, brand, and event performance to guide strategic decision-making
Requirements
  • 5+ years in a Marketing Analyst role
  • Experience with marketing data analysis and planning, including translating complex data into actionable insights to inform marketing strategy, optimize performance, and guide forecasting
  • Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required
  • Experience with digital performance and website analytics, understanding and translating key digital journey metrics and events required
  • Experience with using data to plan campaigns and forecast demand delivery required
  • Experience with building marketing target models and forecasting demand required
  • Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required
  • Expert communication skills - ability to differentiate between 'reporting the numbers' and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level

Compensation

The expected salary range for this role is $134,696 - $168,370. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.
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