Marketing Analyst

10261 New York, New York Inizio Evoke

Posted 2 days ago

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Job Description

In the journey of life, your career should make a difference.At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Your role as a Marketing AnalystThe Marketing Analyst is an analytics professional with 1+ years of experience mining data to tell the complete performance story of all programs and tactics within the marketing ecosystem for our clients. You've preferably worked within healthcare marketing or an agency environment and have domain knowledge in analytics strategy, execution, data management and visualizations, reporting and measurement with both offline and online marketing channels. You will work with cross-functional teams to leverage Analytics, BI, predictive modeling, statistics, simulation, A/ B testing and economics to report on marketing effectiveness, efficiency and business value. This is a remote role reporting to an Analytic Manager.You Will:Develop and implement marketing analytics and insights to help internal and external stakeholders understand marketing performance, customer behaviorsBe responsible and accountable for the quality, timeliness of project deliveries, and technical support for internal and external stakeholdersDevelop client relationships and establish yourself as their trusted "analytics confidant"Provide analytic, integrated solutions and ideas to improve decision-making and optimize campaignsTrack market, technology and consumer demographics, attitudes, and perceptions across various clientsPerform computational and statistical analysis of marketing strategies and tacticsPartner with strategy on definition of KPIs and goalsDefine and document Analytics planning and advanced tracking strategy for offline and online programsGenerate analytics reports with rich data visualizationsMaintain supporting documentation of all analytics implementations and data taxonomiesPerform QA testing to ensure analytics tracking is accurate and meets requirementsBe accountable for the quality of your analytical deliveriesYou Have:Experience utilizing available business data to develop baseline metrics and methods of measurement that are valid across digital pipelines to ensure clear communication and accurate comparison of tacticsExperience translating business goals into insightful and actionable learnings - understanding the 'what', synthesizing the 'so what', and recommending the 'now what'Experience designing analytics plans and tracking strategies for offline and online marketing plans 1+ years of experience in data analysis at an agency or within a marketing departmentProficiency with Google Analytics and working knowledge of data visualization tools (e.g. Tableau, Power BI)Desire to contribute to analytical best practices and grow the Analytics teamInizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary - that's why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.Compensation$85,000-$95,000 USDDon't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

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Marketing Analyst

11101 Long Island City, New York United Nations FCU

Posted 4 days ago

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At United Nations Federal Credit Union, our mission is to serve the people to serve the world. Every day we work to bring financial peace of mind to the global citizens and advocates of the UN system. Analyze member and product data and conduct market research to derive insights. Provide actionable recommendations based on insights to Corporate Marketing and UNFCU business units. This position is expected to be hybrid. NYC Salary Range - $85,620 - $95,000 annually; compensation is commensurate to geographic location. Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors Perform a variety of data queries, market segmentation, profitability modeling, target list creation, and trending analyses to provide insight about the behaviors of UNFCU membership Collaborate with the Integrated Marketing and Creative teams for campaign execution. Contributions include industry and product research, scope definition, audience identification, member engagement, and key result identification and tracking Analyze/interpret campaign results, draw business inferences and clearly communicate the findings and recommendations to key stakeholders Identify business opportunities through standardized reporting and data analytics Structure and manage projects by identifying key elements, important milestones, and timelines Assist in designing new reporting and processes, studying system capabilities, and working with technology partners Measure and track effectiveness of online marketing campaigns and provide stakeholders insight into online campaign performance Analyze digital metrics (site traffic, visitor paths, conversion rates) to recommend website content updates Assist in the selection of marketing research and analytics software vendors Maintain professional and technical knowledge through educational workshops, professional publications, personal networks, and professional societies Bachelor’s degree in Business, Computer or Data Science, Economics, Engineering, Finance, Math, or Statistics or equivalent experience with demonstrated proficiency 3-5 years of experience in marketing research and/or analytics Experience in business and data analysis in a corporate setting Ability to mine, organize and analyze complex and/or unstructured data Strong Excel proficiency, data visualization tools (Tableau) and marketing engagement tools Working knowledge of web analytics tools (Google Analytics, SiteImprove) Ability to recognize trends in consumer behavior Proactive team player with strong problem-solving capability Demonstrated ability to structure and manage projects independently with meticulous attention to detail

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Marketing Analyst

11815 Hicksville, New York Integrated Resources

Posted 4 days ago

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Integrated Resources, Inc. is a premier staffing firm recognized as one of the tri-state area's most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy, and Nursing. Job Description Position: Marketing Analyst Duration: 6+ Months Location: 175 E. Old Country Rd, Hicksville, NY Direct Client: Immediate interview Responsibilities: Develop promotion and communication campaigns. Create, develop, and execute customer promotional campaigns to increase J.D. Power customer satisfaction and drive customer participation in online self-service products. Leverage market strategy, customer data, and research to develop customer communication initiatives. Create, develop, and execute new program promotions or customer incentives. Optimize communication channel mix for target audiences and budget efficiency. Work with vendors in executing customer communication campaigns. Create, develop, and maintain customer lists for marketing and other departments. Query internal databases (Micro-strategy, Data Warehouse, Siebel) to create targeted lists for marketing. Coordinate campaign incentive and promotional fulfillment with internal and external partners. Work with internal teams like Customer Intelligence to identify customer profiles and market segmentation opportunities. Identify data-mining and market research opportunities to improve marketing efficiency. Utilize research tools like J.D. Power and Customer Contact surveys to identify satisfaction gaps and develop solutions. Through data mining and research, identify new product or service opportunities. Develop new and creative customer communication initiatives leveraging market research. Proficient in digital marketing channels and outreach strategies. Collaborate with support areas, including third-party advertising agencies, corporate communications, call center personnel, etc. Assist in developing an annual marketing plan. Develop strategies and tactical plans to meet program goals and metrics. Research industry best practices and market trends to inform marketing initiatives. Monitor the marketplace for industry trends and data. Measure and report on marketing campaign performance and customer satisfaction. Use in-house tools and databases to track and report on marketing efforts. Work with marketing communications to produce customer collateral and support materials. Monitor the relevance of marketing collateral. Collaborate on technology enhancements with Customer Intelligence, Systems Change & Implementation, and Technical Support teams. Manage market-specific budgets. Attend conferences and workshops on utility marketing, social media, or web utilization as needed. Desired Skills and Requirements: 3–7 years of experience in campaign development, analysis, and list management. Experience in digital marketing and media. Proficiency in Microsoft Outlook, Excel, PowerPoint, and Word. Excellent communication and analytical skills. Strong planning and organizational skills. Attention to detail and results-oriented mindset. Ability to foster an inclusive work environment and value diversity. Teamwork and initiative. #J-18808-Ljbffr

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Digital Marketing Analyst

10261 New York, New York Shake Shack

Posted today

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Our secret to leading the way in hospitality? We put our people first!At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.Join us and Be a Part of Something Good.SummaryThe Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack's marketing and business objectives. This role leads the development of dashboards and insights using tools like Google Analytics and Data Studio, while also managing the company's Marketing Mix Model. The Analyst collaborates with cross-functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.Job Responsibilities and DutiesOwn the data orchestration, visualization, and analysis of Shake Shack's marketing and product efforts related to web, app, kiosk, and CRMGathers and mines data from all relevant sources, including disparate data sources, which include Snowflake, Google Analytics, and external data sourcesUtilize third-party marketing mix model platform to report on historical marketing performance and forecast impact of suggested re-allocation strategiesPartner with external agencies to steer analytics requirements and gather data where needed from marketing partners and external applicationsServe as a key resource for understanding the customer journey as it relates to marketing/product and own segmentation of database to optimize marketing effortsDevelops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders using Tableau and Google Data Studio, along with ad hoc requests using software/tools such as ExcelAnalyzes data identifying trends and patterns related to guest (CRM) segments, marketing performance, web/app analytics, and user experienceForecasts and/or predicts guest behavior based upon trends, research and analysisPerforms data validation and quality assurance on stakeholder reportingWrites clear, succinct, and actionable analytical and informational reports for all levels of the organizationResearches and responds to information requests from internal/external departments and management Knowledge, Skills, AbilitiesProficiency in data analysis, interpretation and presentation using MS Office tools is essentialStrong analytical skills and comfortable working with large data setsCritical thinking skills, writing skills, communication skills, consulting skills and ability to work within a teamAbility to develop analytical frameworks and generate/communicate business insightsAttention to detail, high aptitude for problem-solving and a natural interest in understanding and explaining consumer behavior/businessStrong knowledge of best practices for dashboards and visualizations is requiredAbility to take complex data and visualize it into a business storyStrong SQL development skills desired, writing complex queries and stored procedures with SQLAbility to identify/clarify campaign objectives and lead the development of KPIs that address these objectives Requirements - Education, Experience, Physical, and CompetenciesEducation RequirementsHigh School Diploma or EquivalentBachelor's Degree - PreferredEducation or Certificate DetailsBS Graduate degree in Marketing, Statistics, Mathematics, or other quantitative fields preferredExperience working in a fast-paced, dynamic and agile development lifecycle desired2+ years of expert-level experience with marketing analytics tools (e.g. Adobe Analytics, Google Analytics)2+ years of SQL experience preferred2+ years of Alteryx experience preferredExperience with the restaurant industry or a high growth organization is a plusWork Experience2-4 yearsPhysical RequirementsBasic keyboarding or other repetitive motionsBenefits at Shake Shack:A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:Weekly Pay and Performance bonusesShake Shack Meal DiscountsExclusive corporate discounts for travel, electronics, wellness, leisure activities and moreMedical, Dental, and Vision Insurance*Employer Paid Life and Disability Insurance*401k Plan with Company Match*Paid Time Off*Paid Parental Leave*Access to Employee Assistance Program on Day 1Pre-Tax Commuter and Parking BenefitsFlexible Spending and Dependent Care Accounts*Development and Growth Opportunities*Eligibility criteria appliesPay Range - $88,843.75 - $116,656.25Click the "Apply" button above to apply for this opening.About UsBeginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built.and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."Shake Shack is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

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Senior Marketing Analyst

10261 New York, New York Inizio Partners

Posted 2 days ago

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About the job Senior Marketing Analyst Overview: We are seeking a highly skilled Senior Data Analyst to join our team. In this role, you will collaborate with clients to understand data requirements, analyze large data sets, and deliver actionable insights that drive business decisions. Your deep expertise in marketing analytics will be critical to being successful in this role.Key Responsibilities: Partner with business leaders to define and understand data requirements, conduct research, and present analytical solutions. Manage and execute large-scale data analytics projects, integrating extensive data sets to provide actionable insights and recommendations. Design and implement marketing campaigns, including audience selection, campaign strategies, and performance measurement. Develop and execute various testing strategies, including A/B testing, multivariate testing, and holdout tests, to optimize marketing efforts. Ideate and implement changes to digital marketing materials based on data-driven insights and testing results. Monitor and evaluate the outcomes of testing efforts to refine and enhance marketing strategies. Develop and maintain technical documentation and client-facing materials to support data-driven decision-making. Apply advanced statistical techniques and tools to interpret data and deliver clear, concise data visualizations. Ensure compliance with company standards for data acquisition, sharing, and application of recommendations.Basic Qualifications: Bachelors degree in a quantitative field such as Econometrics, Computer Science, Engineering, Applied Mathematics, or a related discipline, or equivalent work experience. Minimum of 5 years of experience in statistics or analytics.Preferred Skills and Experience: Extensive experience in marketing analytics, including designing and running marketing campaigns, executing A/B tests, and ideating testing strategies. Deep understanding of digital marketing materials and the ability to recommend and implement changes based on analytical insights. Proficiency with SAS, SQL, R, or Python for data analysis. Expertise in data visualization tools such as Tableau, Power BI, or similar. Strong analytical skills with experience in querying and interpreting complex data sets. Masters degree in a relevant field is advantageous. Proven experience in designing practical experiments and measuring marketing campaign effectiveness. Skilled in analytic storytelling and presentation using PowerPoint or similar tools. Effective communication skills for direct interaction with business lines to understand needs and present findings. Experience in financial services with in-depth knowledge of financial products, customer interactions, and data systems. Demonstrated understanding of statistical analysis methodologies. Proven ability to drive analytics into actionable business outcomes. Strong project management and organizational skills. Ability to work both collaboratively and independently to achieve results.

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Marketing Analyst I

10261 New York, New York Arthur Lawrence

Posted 3 days ago

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Arthur Lawrence is looking for a Marketing Analyst I for one of our clients in New York City, NY. Please find the job description below and send us your updated resume if interested: Must-Have Skills: 3 years of experience in operations, strategy, marketing, or related fields Strong communication, organizational, and time management skills with the ability to handle multiple priorities Detail-oriented and self-motivated, with a focus on simplifying processes and driving results under tight deadlines Nice to Have: Experience managing digital promotions or CRM campaigns Proficiency in Excel or Google Sheets; familiarity with SQL is a plus About Us: Arthur Lawrence is a management and technology consulting firm providing enterprise-wide business transformation and business applications implementation services to Fortune 100 and Big 4 organizations. Our in-depth technical knowledge and broad experience in working with world-class companies enable organizations to leverage our capabilities in developing winning strategies and cost-effective solutions. We are a UN Women Empowerment Principal Signatory and are certified by National Minority Supplier Development Council. Recent Associations & Acknowledgments: Been recognized as a 2023 TOP WORKPLACE by the Houston Chronicle IAOP Award; Ranked in the top 100 internationally Ranked among the Inc 5000 twice - as one of the FASTEST GROWING COMPANIES OF AMERICA Member of HMSDC, NMSDC and NY&NJMSDC Our Seven Pillars: We rely on the seven core values that we believe enable us to deliver quality for our consultants and clients: Education, Integrity, Value Creation, Collaboration, Best Client, Best People, and Stewardship. Through strict adherence to these core values, we have achieved success beyond all documented forecasts and anticipation. Powered by Froala Editor

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Principal Marketing Analyst

10176 New York, New York Zoom

Posted 1 day ago

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Job Description

What you can expect
As a Principal Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
08/11/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment?
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
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Principal Marketing Analyst

12260 Albany, New York Zoom

Posted 1 day ago

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Job Description

What you can expect
As a Principal Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
08/11/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment?
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
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Sr. Marketing Analyst

12260 Albany, New York Baylor Scott & White Health

Posted 11 days ago

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Job Description

**About Us**
Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.
Our Core Values are:
+ We serve faithfully by doing what's right with a joyful heart.
+ We never settle by constantly striving for better.
+ We are in it together by supporting one another and those we serve.
+ We make an impact by taking initiative and delivering exceptional experience.
**Benefits**
Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:
+ Eligibility on day 1 for all benefits
+ Dollar-for-dollar 401(k) match, up to 5%
+ Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more
+ Immediate access to time off benefits
At Baylor Scott & White Health, your well-being is our top priority.
Note: Benefits may vary based on position type and/or level
**Job Summary**
The Sr. Marketing Analyst provides advanced analytics products/dashboards and reporting services to stakeholders in the Digital and Marketing teams.
As a member of the Customer Analytics team, you will play a significant role in elevating how our customers experience Baylor Scott and White's digital assets and marketing initiatives. The Sr. Marketing Analyst will work cross-functionally with marketing, data architecture and engineers, and other business stakeholders to design, develop and maintain scalable analytics solutions and deliver insights to drive strategic marketing decisions.
You will have the opportunity to identify and create key performance metrics using internal and external customer data, set targets for tracking and develop PowerBI dashboards; provide advanced analyses that yield valuable and actionable insights to marketing and other business stakeholders. As part of this, you will be responsible for translating key business needs into data requirements, deliver actionable insights and contribute to the development of predictive models and attribution frameworks.
**Essential Functions of the Role**
+ Partner with marketing stakeholders (brand, marketing operations, product marketing, digital, CRM, paid media) to identify KPIs, track customer journeys and evaluate campaign effectiveness.
+ Gather and document data requirements, examine and translate requirements into technical specifications, process and work flows. May serve in a lead consultant role for all customer contact and resource management.
+ Collaborate with customer data platform team to develop and optimize marketing data models, metric fact tables and semantic layers in data platforms (e.g. Snowflake).
+ Examine business requirements and source systems to design and develop solutions using a variety of toolsets. Develop the deliverables requested utilizing the most appropriate analytic tools while incorporating process efficiencies.
+ Assess, produce and/or develop complex relevant, standard, or custom information (reports, dashboards, interactive reporting, charts, graphs and tables) from various data sources by querying data and generating the associated output. Distribute and disseminate critical deliverables to applicable agencies, researchers, management and other customers.
+ Head validation of output and metrics to ensure data quality, reliability, and integrity.
+ Document project/work assignments to include all needed technical documentation such as source to target mappings, data sources, definitions, methodologies, contact information, output requirements or other information to ensure continuity of process.
+ Interpret complex data and associated deliverables (reports, dashboards, interactive reporting, charts, graphs and tables) in plain business language for executive and clinical staff. Effectively summarize information and create inherent/digestible information by selecting visualizations that are fit for purpose.
+ Develop statistical, economic and financial research from data to evaluate performance and drive relevant business or clinical initiatives. Examine data for trends, observations, improvements and makes recommendations.
+ Provide training and mentoring to junior colleagues.
**Key Success Factors**
+ Bachelor's degree in Statistics, Operations Research, Physics, Computer Science, Economics, Business, Clinical or other similar degree or equivalent experience required.
+ Master's degree preferred.
+ Advanced data manipulation, troubleshooting and critical skills.
+ Advanced development skills in the use of enterprise statistical and BI tools, such as PowerBI, Cognos, Tableau, QlickView, Excel PowerPivot or SSRS.
+ Advanced skill in the use of programming languages such as SAS, SQL, R, or STATA.
+ Verbal and written communication skills.Ability to design, develop and implement systems necessary to collect, maintain, and examine data.
+ Ability to gather and examine data, statistical data and develop reports.Ability to work exclusively and head cross-functional teams with minimal supervision.
+ Knowledge of ETL & Data Warehousing.
+ Ability to work with complex data of varying levels of quality and validity.
+ Ability to develop data analytics and BI applications in a clear and understandable manner meeting user requirements.
+ Ability to learn new processes and to find opportunities to gain efficiencies in current environment.
**Belonging Statement**
We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.
**Qualified Candidates Will Have Experience With the Following:**
+ Marketing analytics experience
+ SQL
+ Snowflake
+ PowerBI
+ Agile Methodology
+ Hospital Systems (not payor).
**Preferred Qualifications:**
+ App analytics experience
+ Kusto
+ Microsoft Dynamics
+ Marketo
+ Amplitude.
**Minimum Qualifications**
+ EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
+ EXPERIENCE - 5 Years of Experience
As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Senior Performance Marketing Analyst

10261 New York, New York RVO Health

Posted 4 days ago

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AT A GLANCE RVO Health is seeking a Senior Associate, Marketing Performance Analyst to help drive our mission of health and wellbeing for everyone. In this pivotal role, you will have the opportunity to analyze and optimize our marketing performance across various marketing channels. Your insights will be crucial in driving data-driven decision-making that elevates our marketing strategies and amplifies our business impact. This is an exciting new role that will focus on Healthline and Healthgrades. Join us and be a key contributor to transforming health and wellness through impactful marketing. Where You'll Be To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our New York City office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish. Address: 250 Park Avenue South, 6th FL New York, NY 10003 What You’ll Do Develop and maintain comprehensive reporting systems to track known user key performance indicators (KPIs) and metrics. Generate regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact to drive business outcomes and enhance marketing results. Monitor and analyze performance across various marketing channels, including website, social, and email, to identify trends and optimize marketing strategies. Collaborate with the Lifecycle Marketing team to enhance channel impact to acquisition, engagement and revenue goals. Analyze user data to identify insights and key behaviors across their journey. Utilizing data modeling methodologies to evaluate cross-channel performance and isolate growth opportunities and trends. Create and enhance goal setting and forecasting models to better predict initiative level impact and track pace toward annual goals. Design and implement metrics to measure the long-term value of known users and impact of marketing initiatives. Analyze customer lifetime value (CLV), retention rates, and other key indicators to inform strategic decisions and optimize marketing investments for sustained growth. Utilize incrementality and holdout methodologies to measure the true impact of marketing campaigns. Partner with Lifecycle Marketing to design experiments to isolate the effects of marketing activities, providing actionable insights to optimize strategy and budget allocation. Collaborate across product, acquisition, audience development, and editorial team to identify impactful opportunities to drive acquisition, engagement, and revenue growth. Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders, providing clear insights and actionable recommendations. What We’re Looking For Relevant experience in Analytics, Statistics, or Data Science 2+ years of experience in Marketing Analytics, with a track record of influencing strategy Expert proficiency with SQL, experience with Looker a plus Knowledge of standard attribution methodologies for core digital channels including website, email, and social media. Experience Python and/or R Experience with A/B test strategies, multivariate test strategies, and test planning Experience with incrementality and hold methodologies. Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements. Starting Salary: $80,000.00 - $12,000.00 Note actual salary is based on geographic location, qualifications and experience Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Paid Time Off Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Pharmacy Benefits Income Protection Plans Pet Services Plans Mental Health Support Wellness Coaching HSA- Health Savings Account Commuter Benefits Gym & Fitness Center Discount Program Who We Are Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact We do not provide visa sponsorship for this role at this time. RVO Health Privacy Policy: Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at RVO Health by 2x New York, NY $72,00 - 78,000 2 weeks ago Assistant Manager, Digital Marketing - Americas Senior Manager, Retail Marketing & Events New York City Metropolitan Area 1 week ago Freelance: Manager, Brand Marketing, CNBC Englewood Cliffs, NJ 75,000 - 95,000 6 days ago New York, NY 137,000 - 201,000 2 days ago New York, NY 85,000 - 105,000 2 weeks ago Global Senior Manager, Brand Marketing, Vogue New York City Metropolitan Area 2 weeks ago New York, NY 150,000 - 211,000 1 week ago New York, NY 122,000 - 176,000 2 weeks ago Senior Brand & Digital Marketing Manager New York, NY 98,928 - 129,888 18 hours ago New York, NY 99,000 - 151,000 2 weeks ago New York, NY 150,000 - 211,000 1 week ago New York, NY 158,000 - 223,000 1 week ago Senior Analyst-Customer Growth Marketing New York, NY 55,000 - 105,000 2 days ago We’re unlocking community knowledge in a new way. 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