60 Marketing Analytics jobs in California

Our client is seeking a visionary and data-driven Head of Marketing Analytics to lead their analytics function. This role is based in San Francisco but offers a remote work option, providing flexibility while maintaining a strong connection to the vibrant tech ecosystem. You will be responsible for developing and implementing advanced analytical strategies to measure, analyze, and optimize marketing performance across all channels. Your insights will directly influence strategic decision-making and drive significant business growth.

Key Responsibilities:

• Develop and implement a cutting-edge marketing analytics framework to measure campaign effectiveness, ROI, and customer lifetime value.
• Build and manage a team of skilled marketing analysts, providing guidance and mentorship.
• Design and execute complex data analysis projects, utilizing statistical methods and modeling techniques.
• Identify key performance indicators (KPIs) and establish reporting mechanisms to track progress against marketing objectives.
• Collaborate with marketing, sales, product, and engineering teams to translate business questions into analytical plans.
• Develop predictive models to forecast marketing performance and identify future opportunities.
• Oversee the implementation and management of analytics tools and platforms (e.g., Google Analytics, Tableau, SQL databases).
• Present complex data insights and strategic recommendations to executive leadership in a clear and compelling manner.
• Ensure data integrity and accuracy across all marketing data sources.
• Stay abreast of emerging trends and technologies in marketing analytics and data science.
• Drive a culture of data-informed decision-making throughout the marketing organization.

This is a pivotal role for an individual passionate about leveraging data to unlock marketing potential. The ideal candidate will possess a Master's degree or Ph.D. in Statistics, Data Science, Economics, or a related quantitative field, along with 8+ years of experience in marketing analytics, preferably in a technology-focused environment. Deep expertise in statistical modeling, data mining, and machine learning is required. Proficiency in SQL, Python or R, and data visualization tools is essential. Excellent leadership, communication, and stakeholder management skills are critical. If you are ready to shape the future of marketing analytics in a dynamic and flexible work environment, we encourage you to apply. Join us in our **San Francisco, California** office for key collaborative sessions or contribute fully remotely.
Location: San Francisco, California, US

Our client is seeking a highly analytical and strategic Marketing Analytics Lead to drive data-informed decision-making across all marketing initiatives, working entirely remotely. This role is pivotal in transforming raw data into actionable insights that optimize marketing campaign performance, enhance customer engagement, and maximize return on investment. The ideal candidate will possess a deep understanding of marketing principles, advanced analytics techniques, and experience with a wide range of marketing platforms and tools. You will be responsible for developing and implementing a comprehensive marketing analytics framework, overseeing data collection and reporting, and identifying key trends and opportunities for growth. Your responsibilities will include analyzing campaign performance across various channels (digital, social media, email, etc.), measuring customer journey effectiveness, and providing data-driven recommendations for campaign optimization. You will work closely with marketing managers, digital strategists, and creative teams to ensure that marketing efforts are aligned with business objectives and performance targets. Proficiency in data visualization tools (e.g., Tableau, Power BI), advanced Excel, SQL, and familiarity with web analytics platforms (e.g., Google Analytics) are essential. The ability to communicate complex analytical findings clearly and concisely to both technical and non-technical stakeholders is critical. This is an outstanding opportunity for a seasoned marketing analytics professional to lead impactful strategies and shape the future of data-driven marketing in a fully remote capacity.

Key Responsibilities:

• Develop and implement a robust marketing analytics strategy and framework.
• Analyze marketing campaign performance across all channels (digital, social, email, offline).
• Measure and report on key marketing KPIs, including ROI, CAC, CLV, and conversion rates.
• Utilize web analytics tools (e.g., Google Analytics) to track website traffic and user behavior.
• Conduct customer segmentation and journey analysis to identify engagement opportunities.
• Provide data-driven recommendations for campaign optimization and budget allocation.
• Create compelling data visualizations and dashboards for marketing stakeholders.
• Collaborate with marketing teams to set campaign goals and measure success.
• Stay current with the latest trends and best practices in marketing analytics and data science.
• Identify opportunities for A/B testing and experimental design in marketing campaigns.
• Ensure data accuracy and integrity across all reporting systems.

Qualifications:

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field. Master's preferred.
• Minimum of 5 years of experience in marketing analytics, data analysis, or a related field.
• Proven experience with marketing analytics platforms and tools (e.g., Google Analytics, Adobe Analytics).
• Proficiency in SQL for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of digital marketing channels and performance metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to convey complex data insights.
• Ability to work independently and manage multiple projects in a remote environment.
• Familiarity with A/B testing and statistical modeling is a plus.
• Must be legally authorized to work in the US.

Our client is looking for an enthusiastic and data-curious Junior Data Analyst to join their Marketing Analytics team. This is an excellent internship opportunity for a recent graduate or student looking to gain hands-on experience in data analysis within a dynamic marketing environment. While the role is primarily based in our San Francisco, California office, there will be flexibility for a hybrid work arrangement, allowing for a blend of in-office collaboration and remote work on specific analytical tasks.

What You'll Do:

• Assist in collecting, cleaning, and organizing marketing data from various sources (e.g., web analytics, CRM, social media platforms).
• Support the creation of regular marketing performance reports and dashboards.
• Conduct basic data analysis to identify trends, insights, and opportunities for campaign optimization.
• Help monitor key marketing metrics and KPIs, tracking campaign effectiveness.
• Learn and utilize data analysis tools and software such as Excel, SQL, and Tableau/Power BI.
• Collaborate with the marketing team to understand data needs and provide analytical support.
• Assist in A/B testing analysis and reporting.
• Contribute to ad-hoc data requests and projects as assigned.
• Gain exposure to data visualization techniques and best practices.
• Learn about various digital marketing channels and their performance measurement.

Who You Are:

• Currently pursuing or recently completed a Bachelor's or Master's degree in Data Science, Statistics, Marketing, Business Analytics, Economics, or a related field.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel is required; experience with SQL is a significant plus.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is desirable.
• Excellent attention to detail and ability to work with large datasets.
• Good written and verbal communication skills.
• Eagerness to learn and a passion for data-driven decision-making.
• Ability to work both independently and as part of a hybrid team.
• Must be legally authorized to work in the US and able to commute to the San Francisco office as required.

This internship provides a valuable opportunity to develop practical skills in data analysis and marketing, work on real-world projects, and build your professional network within the vibrant tech hub of San Francisco. Join us to kickstart your career in analytics!

Our client, a leading company in the consumer goods sector, is looking for a promising Junior Data Scientist to join their Marketing Analytics team. This position offers a hybrid work arrangement, combining remote flexibility with in-office collaboration in Los Angeles, California, US . You will play a key role in analyzing marketing campaign performance, customer behavior, and market trends to provide actionable insights that drive marketing strategy and improve ROI. This is an excellent opportunity for an aspiring data scientist to apply statistical modeling, machine learning techniques, and data visualization tools in a practical, business-oriented setting. You will work closely with marketing managers and other data professionals to uncover patterns and optimize marketing efforts. Responsibilities will include:

• Analyze large datasets to identify trends, patterns, and insights related to marketing campaigns and customer behavior.
• Develop and implement statistical models and machine learning algorithms for customer segmentation, predictive modeling, and campaign effectiveness analysis.
• Create compelling data visualizations and dashboards to communicate findings to non-technical stakeholders.
• Collaborate with marketing teams to define key performance indicators (KPIs) and measure campaign success.
• Assist in A/B testing design and analysis for marketing initiatives.
• Clean, transform, and prepare data for analysis from various sources.
• Support the development of data-driven marketing strategies and recommendations.
• Stay current with advancements in data science, analytics, and marketing technologies.
• Contribute to data quality initiatives and data governance best practices.
• Assist in documenting analytical processes and methodologies.

Qualifications:

• Bachelor's or Master's degree in Data Science, Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• 0-3 years of experience in data analysis or data science, with a focus on marketing analytics preferred.
• Proficiency in programming languages such as Python or R, including relevant data science libraries (e.g., Pandas, NumPy, Scikit-learn, Matplotlib).
• Experience with SQL for data extraction and manipulation.
• Understanding of statistical concepts and machine learning algorithms.
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills, with the ability to explain complex findings clearly.
• Eagerness to learn and adapt to new tools and techniques.
• Ability to work effectively both independently and as part of a hybrid team.

This is a fantastic launchpad for a career in data science, offering exposure to impactful marketing analytics within a supportive and flexible work environment.

**#WeAreParamount on a mission to unleash the power of content you in?**
Weve got the brands, weve got the stars, weve got thepowerto achieve our mission to entertain the planet now all were missing is YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter both for our audiences and our employees and aim to leave a positive mark on culture.
**Overview**
Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams! This position is responsible for leading advanced analysis, experimentation, and insight development that develop campaign strategies, creative execution, and media planning across key markets!
**Responsibilities**
+ Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
+ Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaignsboth paid and organic
+ Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
+ Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
+ Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
+ Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
+ Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
+ Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
+ Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape
+ Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization
**Basic Qualifications**
+ 6+ years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
+ Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets
+ Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization
+ Deep knowledge of the TV, streaming, and social media landscapeincluding both paid and organic metrics
+ Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
+ Experience within a major studio, streaming platform, or theatrical marketing agency
+ Experience leading market research or consumer insights initiatives, particularly within the theatrical space
+ Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies
+ Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
+ Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
**Additional Qualifications**
+ Bachelors degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
+ Related coursework, certification(s), and/or shown analytical expertise
+ Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators
+ Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
#LI-AD1
Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studios iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramounts film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.
ADDITIONAL INFORMATION
Hiring Salary Range: $120,000.00 - 145,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.This position is bonus eligible.
**What We Offer:**
+ Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: Generous paid time off.
+ An exciting and fulfilling opportunity to be part of one of Paramounts most dynamic teams.
+ Opportunities for both on-site and virtual engagement events.
+ Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
+ Explore life at Paramount: is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.

Our client is seeking a highly analytical and strategic Director of Digital Marketing Analytics to lead data-driven marketing initiatives for our dynamic organization in **San Diego, California, US**. This pivotal role will be responsible for developing and executing a comprehensive analytics strategy that optimizes our digital marketing efforts, enhances customer acquisition and retention, and drives measurable business growth. You will oversee the collection, analysis, and interpretation of data from various digital channels, including SEO, SEM, social media, email marketing, and website traffic. Your insights will be crucial in identifying trends, uncovering opportunities, and providing actionable recommendations to improve campaign performance, user experience, and ROI. As the Director, you will manage a team of talented data analysts, mentoring them to ensure high-quality insights and consistent reporting. You will work closely with marketing, product, and sales teams to translate business questions into analytical frameworks and deliver clear, concise reports and presentations that inform strategic decision-making. Responsibilities include defining key performance indicators (KPIs), developing sophisticated dashboards and reporting tools, conducting A/B testing and multivariate analysis, and staying ahead of industry best practices and emerging analytical technologies. The ideal candidate possesses a deep understanding of marketing analytics platforms, statistical modeling techniques, and data visualization tools. A strong command of SQL, Python or R for data manipulation and analysis is essential. We are looking for a leader with exceptional problem-solving skills, a strategic mindset, and the ability to communicate complex data insights effectively to both technical and non-technical audiences. This is an exceptional opportunity to shape the future of our client's digital marketing performance and make a significant impact on their success in the competitive **San Diego, California, US** market.

Responsibilities:

• Develop and implement a comprehensive digital marketing analytics strategy.
• Oversee the collection, analysis, and reporting of data from all digital marketing channels.
• Define key performance indicators (KPIs) and build dashboards to track marketing performance.
• Conduct in-depth analysis to identify trends, opportunities, and areas for optimization.
• Provide actionable insights and recommendations to improve campaign effectiveness and ROI.
• Manage and mentor a team of data analysts.
• Collaborate with marketing, product, and sales teams to define analytical needs.
• Implement and manage A/B testing and multivariate testing programs.
• Stay current with industry trends, tools, and best practices in marketing analytics.
• Present findings and strategic recommendations to senior leadership.

Qualifications:

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• 7+ years of experience in digital marketing analytics, with a strong focus on data analysis and interpretation.
• Proven experience in developing and executing analytics strategies for large-scale digital marketing campaigns.
• Proficiency with analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of statistical analysis, modeling, and testing methodologies.
• Expertise in SQL for data extraction and manipulation; experience with Python or R is a significant plus.
• Excellent leadership, communication, and presentation skills.
• Ability to translate complex data into clear, actionable business insights.
• Experience managing a team of analysts.

Our client is offering a fantastic opportunity for a motivated and detail-oriented individual to join their team as a Remote Junior Data Analyst, focusing on Marketing Analytics. This internship is fully remote, providing a flexible and accessible learning experience. You will gain hands-on experience in collecting, cleaning, analyzing, and interpreting marketing data to provide actionable insights that drive campaign performance and strategic decisions. The primary focus will be on supporting the marketing team by tracking key performance indicators (KPIs) across various channels, including digital advertising, social media, email campaigns, and website traffic. Responsibilities will include assisting in the generation of regular performance reports, identifying trends and patterns in customer behavior, and contributing to A/B testing initiatives. You will work closely with senior analysts and marketing specialists, learning valuable skills in data visualization tools and statistical analysis techniques. Proficiency in spreadsheet software like Microsoft Excel or Google Sheets is essential, and familiarity with SQL or basic programming languages (e.g., Python, R) is a significant plus. This role requires a strong analytical mindset, excellent problem-solving abilities, and a genuine curiosity about how data can inform marketing strategies. The ability to work independently, manage time effectively, and communicate findings clearly, even at an early stage of your career, is highly valued. This internship is ideal for students or recent graduates looking to kickstart their career in data analytics within the exciting field of marketing.

Responsibilities:

• Assist in collecting and organizing marketing data from various sources (e.g., Google Analytics, social media platforms, CRM systems).
• Perform data cleaning and validation to ensure accuracy and integrity of marketing datasets.
• Support the creation of regular marketing performance reports and dashboards.
• Analyze campaign data to identify key trends, patterns, and insights related to customer engagement and conversion.
• Assist in tracking and measuring the effectiveness of digital marketing initiatives, including SEO, SEM, social media, and email marketing.
• Contribute to A/B testing and experimentation by helping to set up, monitor, and analyze results.
• Collaborate with marketing team members to understand their data needs and provide relevant insights.
• Learn and apply basic statistical analysis techniques to marketing data.
• Help identify anomalies and investigate data discrepancies.
• Document data processes and reporting methodologies.
• Gain exposure to data visualization tools and techniques.

Qualifications:

• Currently pursuing or recently completed a Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Strong analytical and quantitative skills with a keen eye for detail.
• Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Familiarity with marketing concepts and digital marketing channels is a plus.
• Basic understanding of statistical concepts.
• Excellent problem-solving abilities and a curious mindset.
• Ability to work independently and manage tasks effectively in a remote environment.
• Good written and verbal communication skills.
• Enthusiasm for learning new tools and techniques in data analysis and marketing.
• Prior exposure to SQL, Python, or R is advantageous.

Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok ( .
Job Description
AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinson's Disease, and Eye Care. This role supports Botox Therapeutic across areas in Migraine, Spasticity, Movement Disorder and Urology. The Associate Director, Marketing Analytics, Botox Therapeutics will continue to elevate, develop and deploy analytic solutions based on business needs to support the continuous growth of Botox Tx in the US and pull through brand strategy and tactics at a national and sub-national level.
This position's primary objectives: Ensure successful development and execution of the analytical plan, effective articulation of actionable recommendations, and ability to draw strategic and financial implications from derived findings to establish robust business knowledge across account, physician, and patient analytics to support business performance.
Major Responsibilities:
+ Ensure robust understanding of the various therapeutic areas within Botox through deployment of rigorous analytical methods resulting in claims-based Market Map/Structure, transactional journey, treatment patterns/pathways, source of business, distribution channel dynamics, and clear articulation of patient and hcp behavior.
+ In close collaboration with Above Brand Analytics, understand patient flow model and work with finance/forecasting to pull through understanding to inform LRP and Plan.
+ Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
+ Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
+ Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
+ Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers including Field Force size and structure
+ Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
+ Understand sub-national (Accounts or HCPs) drivers of brand performance, providing more granularity to performance dynamics and opportunities across distribution channels and customers
+ Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
+ Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
+ Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics
Qualifications
+ Bachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
+ 12+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required. 3+ years leadership experience.
+ Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
+ Advanced experience with Buy-and-Bill pharma business model and distribution channel is a plus
+ Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD/PTD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus
+ Deep hands-on expertise in current analytical methods & tools (including machine learning, BI tools, etc)
+ Advanced communication and influencing skills
+ Advanced agility, project management and prioritization skills
+ Advanced vendor management skills
+ Proven ability to collaborate effectively and to influence in a matrixed organization
+ High motivation, strong work-ethic and positive attitude while working under tight timelines
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
+ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
+ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
+ This job is eligible to participate in our short-term incentive programs.
+ This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
$137,500 - $261,000

The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Media Data Science and Analytics team within E&E enables data-driven decision making by providing data products and insights to measure marketing's performance and impact, understand the customer experience, and develop systems of learning for marketers.  In this leadership role, you'll directly support Microsoft's mission by enabling data-driven marketing decisions that drive customer engagement and revenue growth.
Are you interested in leading a team that turns data into actionable insights to drive business growth? Would you like to lead a team that is solving problems in partnership with some of the world's brightest and most advanced marketers while working in the dynamic, customer-focused, and data-rich world of cloud-based business products?   As Marketing Data Analytics, Director in E&E, you will lead the development of intelligent tools, advanced analytics, and strategic insights that enable our marketing team to make data-driven decisions in a dynamic environment. You will set the vision and strategy for scalable analytical solutions and systems of learning that inform key business decisions and uncover opportunities for future growth. You will lead the rhythm of business for your team and translate complex data into strategic guidance and actionable recommendations for senior stakeholders. You will oversee the development of scalable, efficient, and impactful analytical data products, while fostering a culture of curiosity, precision, and innovation. Your leadership will ensure the team is equipped to navigate ambiguity, dive deep into data to uncover meaningful insights, and tell compelling stories that influence business direction. You will also champion cross-functional collaboration, build on the successes of others, and cultivate a diverse and inclusive workplace where all voices are valued.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
**Responsibilities**
+ Lead and oversee large-scale, complex analytics and reporting initiatives, ensuring delivery of accurate, accessible, and repeatable insights that drive strategic decision-making across all levels of the organization.
+ Serve as a thought leader in the business and data landscape, guiding the development of standardized reporting frameworks, experimentation strategies, and performance analytics across multiple marketing and sales channels.
+ Architect and scale advanced analytical tools and self-service dashboards that empower stakeholders, uncover customer engagement patterns, and foster a culture of data-driven learning within the Marketing organization.
+ Proactively partner with senior business leaders to embed data and insights into strategic planning, campaign optimization, and investment decisions.
+ Provide rhythm of business leadership through timely, actionable insights and recommendations.
+ Champion user-centric design and data storytelling best practices to ensure insights are intuitive, visually compelling, and aligned with stakeholder needs.
+ Guide and mentor teams in executing complex data analyses across multiple sources, leading strategic discussions that connect analytical findings to business context and drive repeatable, scalable impact.
+ Collaborate with Data Services and Engineering teams to define and prioritize technical requirements that ensure data availability, quality, and integrity-enabling secure, compliant, and scalable analytics across the organization.
+ Embody our Culture ( and Values ( Qualifications**
+ Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
+ OR equivalent experience.
+ 4+ years experience handling large data sets to reveal patterns, trends, and associations, from behavioral and interaction data that can influence outcomes
+ 4+ years experience translating complex data analysis and results into a compelling narrative and data driven storytelling to executive level audiences
+ 4+ years experience leading technical efforts and collaborating effectively with cross-functional teams (Product, Engineering, etc)
**Additional or Preferred Qualifications**
+ Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 12+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
+ 3+ years people management experience and/or informal/indirect team leadership experience.
Data Analytics M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $51,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 165,600 - 272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until October 29, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .