32 Marketing Automation Tools jobs in Austin

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Sr. Digital Marketing Specialist

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save ( student debt program and FreeU ( education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.

The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.

WHAT YOU'LL DO:

• Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.

• Collaborates with the analytics team and business partners to translate business goals into digital KPIs.

• Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plus

• Edits content for accuracy, voice, readability and comprehensiveness as well as consistency.

• Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.

• Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.

• Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.

• Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.

• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

EDUCATION AND EXPERIENCE YOU'LL BRING:

Required

• Bachelor's degree.

• 7+ years of experience in a digital domain - with strong website management experience.

Preferred

• 3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.

• 3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.

• 3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.

• Experience with Marketo and AEM, preferred.

• Experience with marketing automation, preferred.

• Strong proofing and editing skills within a digitally focused environment.

• Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.

• Experience with agile methodologies a plus

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development , with onboarding programs for new employees and tuition assistance

• Financial security through competitive compensation, incentives and retirement plans

• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

• Paid time off

• 401(k) retirement savings with a generous company match

• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Please note that the salary range listed is our full grade range. We usually hire based on the mid-point.

Apply Now (

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: (

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $75,300.00 - $150,700.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call or email

• 401(k) matching
• Training & development
• Bonus based on performance
• Competitive salary
• Opportunity for advancement

• Competitive Pay: Your expertise and leadership are rewarded.
• Flexible Schedules: We value your time and provide options to suit your life.
• Career Growth Opportunities: Chart your path to success with us.
• Paid Training: From day one, we invest in your growth and development.
• Employee-Focused Culture: You're not just part of a team-you're part of a family that values your contributions and supports your success.

• Leadership: Supervise and guide janitorial staff, ensuring they have the tools and support to excel.
• Quality Assurance: Inspect work to ensure it meets ServiceMaster's rigorous cleaning standards.
• Hands-On Cleaning: Step in to perform tasks such as sweeping, mopping, dusting, polishing, restroom care, and trash removal as needed.
• Supply Management: Maintain and monitor inventory of cleaning supplies and equipment.
• Facility Maintenance: Oversee the cleaning of key spaces, including lobbies, cafeterias, break rooms, and restrooms, to ensure a clean, welcoming environment.

• Attention to Detail: A sharp eye for quality and the ability to identify areas for improvement.
• Leadership Experience: Prior experience as a custodian, janitor, or housekeeper is a plus, but strong work ethic and willingness to learn are essential.
• Physical Stamina: Ability to stand, walk, lift up to 25 lbs., and perform physical tasks throughout the shift.
• Problem-Solving Skills: Adapt to challenges and resolve issues with confidence and professionalism.
• Team Player Attitude: Contribute positively to a collaborative work environment, showing respect for coworkers and customers.

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an Unmatched Company Culture that values individuality and innovation

• Content Oversight: Review and provide feedback on social media content submitted by property teams.
• Online Reputation Management: Monitor and respond to online reviews; coordinate with General Managers for follow-up and escalation.
• Reputation Reporting: Create initial reputation reports for new properties to establish benchmarks and insights.
• Paid Social Media Advertising: Plan, create, and manage targeted social media advertising campaigns across various platforms.
• Social Media Management: Fully manage social media for select properties requiring additional support - ensuring brand consistency, engagement, and growth.
• Training & Onboarding: Conduct training for Social Media Coordinators (SMCs) and onboard new property teams on social media best practices.
• Analytics & Reporting: Generate bi-annual performance reports and provide actionable insights to stakeholders.
• Seasonal Campaigns: Plan and execute creative, property-specific seasonal marketing campaigns.
• Website Management: Ensure property websites are up-to-date, optimized, and aligned with brand standards.
• Internet Listing Services (ILS): Oversee ILS processes and performance; manage transition of this function from current team.
• Tool & Platform Ownership: Manage digital marketing tools and platforms, ensuring correct setup, usage, and performance tracking.
• Trend Monitoring: Stay current with industry trends and emerging technologies; recommend tools and practices to keep CLS marketing at the forefront.
• Occasional travel required.

• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years of experience in digital marketing - preferably in a multi-property, multi-location, or property management environment.
• Expertise in social media content strategy and paid advertising (including TikTok Ads).
• Proficient in Meta Ads Manager and Meta Business Suite.
• Strong grasp of social media best practices, platforms, and trends.
• Excellent written and verbal communication skills.
• Proven ability to multitask, prioritize, and manage multiple projects simultaneously.
• Impeccable attention to detail.

• Experience with platforms such as Hootsuite, HubSpot, SoCi, Birdeye, or similar.
• Strong analytical mindset with experience in performance reporting.
• Previous experience in property management or real estate marketing a plus.

• Be a passionate mentor and team builder , invested in the growth and development of others.
• Act as an ambassador of the Campus Life & Style culture , bringing energy, pride, and leadership to the community.
• Have a personal drive to excel , grow within the company, and take ownership of their role.
• Possess an entrepreneurial spirit , always looking for innovative ways to enhance operations, resident satisfaction, and property performance.
• Demonstrate a solutions-first mindset , handling challenges with professionalism and integrity.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION:Job TitleSr. Digital Marketing SpecialistWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityA healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats. Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.WHAT YOU'LL DO:Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.Collaborates with the analytics team and business partners to translate business goals into digital KPIs.Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plusEdits content for accuracy, voice, readability and comprehensiveness as well as consistency.Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.EDUCATION AND EXPERIENCE YOU'LL BRING:RequiredBachelor's degree. 7+ years of experience in a digital domain - with strong website management experience.Preferred3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.Experience with marketing automation preferred.Strong proofing and editing skills within a digitally focused environment.Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.Experience with agile methodologies a plusWHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer: Training and career development, with onboarding programs for new employees and tuition assistance Financial security through competitive compensation, incentives and retirement plans Health care and well-being programs including medical, dental, vision, wellness and occupational health programs Paid time off 401(k) retirement savings with a generous company match The stability of a company with a record of strong financial performance and history of being actively involved in local communities Please note that the salary range listed is our full grade range. We usually hire based on the mid-point.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $75,300.00 - $150,700.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:Marketing Support DIVISION:CRM Cardiac Rhythm Management LOCATION:United States > Austin : 8701 Bee Caves Rd ADDITIONAL LOCATIONS:WORK SHIFT:Standard TRAVEL:Yes, 10 % of the Time MEDICAL SURVEILLANCE:No SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: EEO is the Law link - Espanol:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Job TitleSr. Digital Marketing SpecialistWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityA healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.WHAT YOU’LL DO:Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.Collaborates with the analytics team and business partners to translate business goals into digital KPIs.Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plusEdits content for accuracy, voice, readability and comprehensiveness as well as consistency.Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.EDUCATION AND EXPERIENCE YOU’LL BRING:RequiredBachelor's degree.7+ years of experience in a digital domain – with strong website management experience.Preferred3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.Experience with marketing automation preferred.Strong proofing and editing skills within a digitally focused environment.Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.Experience with agile methodologies a plusWHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer:Training and career development, with onboarding programs for new employees and tuition assistanceFinancial security through competitive compensation, incentives and retirement plansHealth care and well-being programs including medical, dental, vision, wellness and occupational health programsPaid time off401(k) retirement savings with a generous company matchThe stability of a company with a record of strong financial performance and history of being actively involved in local communitiesPlease note that the salary range listed is our full grade range. We usually hire based on the mid-point.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $75,300.00 – $150,700.00. In specific locations, the pay range may vary from the range posted.