181 Marketing Automation jobs in Austin

Resideo is seeking a data-driven and strategic Sr. Global Marketing Automation Manager to lead our marketing automation initiatives. This role will be responsible for developing, implementing, and optimizing marketing campaigns that support customer acquisition, engagement, and retention. The ideal candidate has a strong understanding of marketing technologies, CRM platforms, and customer lifecycle marketing.
JOB DUTIES:
Strategy & Execution:
+ Develop and manage automated marketing programs (email, SMS, in-app, etc.) across the entire customer journey.
+ Create lead nurturing workflows, drip campaigns, and trigger-based communications.
+ Deploy lead scoring and multi-touch attribution techniques.
+ Own marketing funnel strategies that drive qualified leads and conversions.
Platform Management:
+ Administer and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot, etc.).
+ Integrate marketing automation with CRM systems and other marketing tools.
Data & Reporting:
+ Monitor campaign performance, run A/B tests, and analyze results to optimize performance.
+ Develop dashboards and reporting tools to track KPIs like open rates, CTRs, conversion rates, and ROI.
Collaboration:
+ Work cross-functionally with content, design, sales, product, and customer success teams to support integrated campaigns.
+ Coordinate with developers and IT to ensure proper technical implementation and data flows.
Best Practices:
+ Maintain list hygiene and manage segmentation strategies to improve engagement.
YOU MUST HAVE:
+ 10+ years of experience in marketing automation or CRM-focused roles.
+ Technical proficiency with platforms like HubSpot, Marketo, Pardot, or similar.
+ Comprehensive grasp of customer lifecycle marketing, segmentation, and lead scoring.
+ Basic knowledge of HTML/CSS and email rendering best practices.
WE VALUE:
+ Analytical mindset with the ability to interpret campaign data and optimize performance.
+ Prior Experience with Salesforce or other CRM platforms.
+ Experience with B2B/B2C marketing funnels.
+ Excellent communication and project management skills.
+ Knowledge of database management and API integrations.
+ Familiarity with tools like Google Analytics, Looker, Tableau, or Power BI.
WHAT'S IN IT FOR YOU:
+ Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize Security and Safety technologies. 
+ An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success. 
#LI-MA1
#LI-HYBRID
Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

**Become a part of our caring community and help us put health first**
Humana's Marketing organization is seeking a Marketing Automation Manager who specializes in Adobe Experience Platform (AEP) and Next Best Action (NBA) execution to join the team as a Senior Product Manager working anywhere in the US. As a Specialist in NBA Execution, you'll play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
You will Lead all phases of the product life cycle, from inception to introduction into the marketplace, by developing products to meet specific customer needs and achieve specific cost and success outcomes. Once products are launched, you will monitor the efficacy of products and use customer and business partner feedback to ensure products are meeting customer needs across each customer segmentation, adjust products over time to continue to achieve the desired outcomes.
**Key Role Functions**
+ Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy
+ Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes
+ Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting
+ Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers
+ Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes
+ Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration
**Only persons with authorization to work permanently in the U.S. need apply. EEO**
**Use your skills to make an impact**
**Required Qualifications**
+ 3+ years of marketing operations or lifecycle marketing experience
+ 2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform
+ Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
+ Effective communicator across technical and business teams; detail-oriented in managing journey flows
+ Comfortable working in pod-based or agile cross-functional environments
**Preferred Qualifications**
+ Adobe certifications in AEP or AJO are a plus
+ Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging
+ Experience in highly regulated industries (e.g., healthcare, financial services)
+ Exposure to JSON, event payloads, or API-driven personalization
+ Understanding of NBA personalization logic frameworks
**Additional Information**
**This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.**
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
**Our Hiring Process**
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
**Scheduled Weekly Hours**
40
**Pay Range**
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$104,000 - $143,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
**Description of Benefits**
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline:
**About us**
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

**Equal Opportunity Employer**
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

Our client is seeking a highly analytical and creative Digital Marketing Strategist to join their fully remote team. This role is pivotal in driving online growth and brand visibility through innovative digital campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate possesses a deep understanding of the digital landscape, proven experience in leveraging data to optimize campaigns, and a passion for staying ahead of industry trends. As a remote team member, you will collaborate closely with marketing, sales, and product development teams using advanced digital collaboration tools to achieve ambitious marketing goals. This is an exciting opportunity to shape impactful online experiences and contribute to significant business growth.

Key Responsibilities:

• Develop and implement data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and brand awareness.
• Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive organic traffic.
• Create and execute engaging social media marketing strategies across various platforms.
• Develop and manage email marketing campaigns to nurture leads and engage existing customers.
• Oversee content marketing initiatives, including blog posts, articles, whitepapers, and case studies.
• Plan, execute, and measure paid advertising campaigns (PPC, social ads, display ads).
• Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
• Identify new digital marketing opportunities and emerging technologies.
• Collaborate with cross-functional teams to ensure consistent brand messaging and effective campaign execution.
• Track and report on key performance indicators (KPIs) and provide actionable insights to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successful campaign execution.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing best practices.
• Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong understanding of paid advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding written and verbal communication skills.
• Ability to work independently, manage multiple projects, and thrive in a remote team environment.
• Certifications in Google Ads, Google Analytics, or HubSpot are a plus.

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a results-driven Digital Marketing Manager to lead their online presence and marketing initiatives. This is a fully remote position, allowing you to work from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer engagement, and increase sales for our client's diverse product lines. The ideal candidate has a proven track record in digital marketing within the FMCG sector, extensive experience with various digital channels, and a strong understanding of consumer behavior online. You will manage social media campaigns, SEO/SEM efforts, email marketing, content creation, and performance analytics to achieve measurable results. As a remote role, exceptional organizational skills and the ability to thrive in a self-directed environment are crucial.

Key Responsibilities:

• Develop and implement integrated digital marketing strategies aligned with brand objectives and business goals.
• Manage and optimize all social media platforms (e.g., Facebook, Instagram, TikTok, Twitter), including content creation, scheduling, community management, and paid advertising.
• Oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to improve organic visibility and drive targeted traffic.
• Develop and execute email marketing campaigns, including list segmentation, campaign design, and performance tracking.
• Create compelling and engaging digital content (e.g., website copy, blog posts, video scripts, ad creatives) tailored for different platforms and audiences.
• Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, engagement, ROI) using tools like Google Analytics.
• Manage digital marketing budgets and allocate resources effectively across various channels.
• Collaborate with internal teams (brand management, product development, sales) to ensure cohesive marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify and evaluate new digital marketing opportunities and emerging platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a significant portion focused on the FMCG sector.
• Demonstrated success in developing and executing digital marketing campaigns across multiple channels (social media, SEO/SEM, email, content marketing, display advertising).
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
• Strong understanding of SEO principles and SEM best practices.
• Excellent content creation and copywriting skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.

This fully remote role offers a competitive salary, comprehensive benefits package, and the opportunity to make a significant impact on a well-established FMCG brand's digital presence. If you are a creative and analytical digital marketing expert, apply today!

Our client is a rapidly growing digital-first company looking for a visionary Senior Digital Marketing Strategist to lead their online marketing efforts. This is a fully remote, strategic role requiring a deep understanding of the ever-evolving digital landscape and a proven ability to drive measurable results. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. Your key objectives will be to increase brand awareness, drive qualified leads, and maximize customer acquisition and retention. The ideal candidate will possess exceptional analytical skills, a creative mindset, and a proven track record of successfully managing large-scale digital marketing campaigns. You will lead a remote team of marketing specialists, providing guidance, mentorship, and strategic direction. Responsibilities include market research, competitor analysis, audience segmentation, campaign planning, budget management, performance tracking, and reporting. You will work closely with product development, sales, and customer success teams to ensure marketing initiatives are aligned with overall business objectives. This role demands a proactive, data-driven approach, a passion for innovation, and the ability to stay ahead of digital marketing trends and technologies. Join our client and shape the digital presence of their exciting brands from anywhere in the country.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies to achieve business goals.
• Manage and optimize all paid search (SEM) and social media advertising campaigns.
• Oversee SEO strategy, including content optimization and link building.
• Develop and execute content marketing and email marketing campaigns.
• Analyze campaign performance data and provide actionable insights for improvement.
• Manage the digital marketing budget and allocate resources effectively.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with cross-functional teams to ensure marketing message consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Lead and mentor a remote team of digital marketing professionals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven success in managing and optimizing paid search, social media, SEO, and content marketing campaigns.
• Strong analytical skills with experience using marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency in marketing automation tools and CRM systems.
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to work independently and lead a remote team effectively.
• Creative thinker with a passion for digital innovation.
• Experience in A/B testing and conversion rate optimization (CRO).
• Understanding of customer journey mapping and user experience (UX) principles.

Our client is seeking a highly analytical and creative Senior Digital Marketing Strategist to join their dynamic team in Austin, Texas, US . This pivotal role will be responsible for developing, implementing, and managing innovative marketing campaigns across various digital channels. You will oversee the strategy and execution of SEO, SEM, social media marketing, email marketing, and content marketing initiatives designed to increase brand awareness, drive website traffic, and generate qualified leads. Your responsibilities will include conducting in-depth market research, competitor analysis, and customer segmentation to identify opportunities and optimize campaign performance. You will also manage and mentor junior marketing staff, fostering a collaborative and results-oriented environment. A key aspect of this role involves staying abreast of the latest digital marketing trends, tools, and best practices, and translating this knowledge into actionable strategies. The ideal candidate will possess a strong understanding of analytics platforms such as Google Analytics and Adobe Analytics, with the ability to interpret data, generate insightful reports, and make data-driven recommendations for continuous improvement. You will work closely with the sales and product development teams to ensure marketing efforts are aligned with business objectives. This position offers a hybrid work model, allowing for a balance of in-office collaboration and remote flexibility.Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns (PPC, social media ads).
• Oversee SEO initiatives to improve organic search rankings and traffic.
• Create and manage engaging content marketing strategies across multiple platforms.
• Analyze campaign performance data and provide actionable insights and recommendations.
• Lead and mentor a team of marketing professionals.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Stay current with industry trends and emerging digital marketing technologies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, SEM, social media, email, and content marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and interpersonal abilities.
• Experience managing a team is a plus.

Our client is seeking a highly skilled and innovative Senior Digital Marketing Strategist to join their dynamic team in Austin, Texas, US . This role is instrumental in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. You will be responsible for defining strategic objectives, identifying target audiences, and selecting the most effective digital channels to achieve business goals. Your expertise will encompass SEO, SEM, content marketing, social media strategy, email marketing, and performance analytics.

Key Responsibilities:

• Develop and implement data-driven digital marketing strategies across multiple platforms.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
• Create engaging and compelling content for various digital channels, working closely with content creators.
• Plan and execute email marketing campaigns to nurture leads and engage existing customers.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure integrated marketing efforts.
• Manage the digital marketing budget effectively, tracking spend and demonstrating ROI.
• Conduct market research and competitor analysis to identify opportunities and threats.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email automation platforms.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, and HubSpot.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent communication, presentation, and interpersonal skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• A creative mindset with a passion for digital innovation.
• Familiarity with CRM systems is a plus.

This hybrid role requires you to be in the Austin, Texas, US office a few days a week, with the flexibility to work remotely on other days. Join us and make a significant impact on our client's digital presence.

Our client is seeking a visionary Senior Digital Marketing Strategist to lead their digital initiatives and drive online growth from Austin, Texas, US . This role is pivotal in shaping and executing innovative marketing strategies that enhance brand visibility, engage target audiences, and achieve key business objectives. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media, content marketing, data analytics, and emerging digital trends. This is a fully remote position, offering the flexibility to work from anywhere while collaborating with a talented team.

Key Responsibilities:

• Develop and implement data-driven digital marketing strategies across all online channels to achieve marketing and sales goals.
• Lead the planning and execution of integrated campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee the management of digital advertising budgets, optimizing spend for maximum ROI.
• Analyze website traffic, campaign performance, and market trends using advanced analytics tools (e.g., Google Analytics, Adobe Analytics) to identify opportunities for improvement.
• Conduct thorough market research and competitive analysis to inform strategic decisions.
• Collaborate with cross-functional teams, including creative, product development, and sales, to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing technologies, platforms, and best practices, recommending adoption where appropriate.
• Develop and manage content strategies to drive engagement, lead generation, and brand loyalty.
• Define key performance indicators (KPIs) for digital marketing efforts and track progress towards goals.
• Manage relationships with external agencies and vendors as needed.
• Mentor junior members of the marketing team and foster a culture of continuous learning and innovation.
• Present strategic insights and campaign results to senior leadership.

Required Qualifications:

• Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 7 years of experience in digital marketing, with a significant focus on strategy development and execution.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing strategy.
• Strong proficiency in marketing analytics platforms, CRM systems, and marketing automation tools.
• Demonstrated ability to develop and execute successful, large-scale digital marketing campaigns.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Outstanding communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Experience managing significant digital marketing budgets and optimizing performance.
• Ability to lead and inspire a remote team effectively.
• Creative mindset with a strong understanding of user experience and customer journey mapping.
• Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.

This fully remote role offers a highly competitive salary, comprehensive benefits, and the opportunity to shape the digital future of our company. Join us and make a significant impact from Austin, Texas, US .