125 Marketing Automation jobs in Brooklyn
Digital Marketing & Automation Specialist
Posted 7 days ago
Job Viewed
Job Description
How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.
POSITION OVERVIEW:
The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.
KEY RESPONSIBILITIES:
Marketing Automation:
- Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.
- Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.
- Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.
- Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.
- Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.
- Performs other duties as assigned or required.
- Bachelor's Degree
- 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
- Expert in use of marketing automation tools such as Eloqua.
- Experience creating marketing automation workflows.
- Experience with a multitude of digital and online marketing tools and trends.
- Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
- Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
- Experience with Content Management Systems (CMS).
- Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
- Ability to generate succinct, effective written communications.
- Demonstrates expertise in Microsoft applications.
- Current knowledge of communication options and tools.
- Proficient in Canva and Adobe Creative Suite.
- Prolonged sitting
- Lifting from 5 to 10 lbs (printer paper, storage boxes)
- Occasional bending or overhead lifting (storing files or boxes)
Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.
This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.
Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
Pay Details:
$51,200 - $5,000 annually
Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs.
This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.
Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.
About Provident Bank
For more than 180 years, Provident Bank has served individuals, families, and businesses in our local communities with personal and business banking services.
Volunteering is a Way of Life
Our brand promise - "Commitment you can count on" - supports the investments we make in the community and donations made by our employees. It's a promise also reflected in the volunteerism of our employees, who lend time and talent and countless hours to assist hundreds of organizations and thousands of people and animals each year.
Why do we love it?
- We get to volunteer in areas that are meaningful to the bank and impactful in the community.
- Through generous contributions, we have raised over 912,000 in 2022. No item or donation is too small; we find a home for it all.
Email Marketing Automation Specialist
Posted 7 days ago
Job Viewed
Job Description
About Fordham:
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Department: Marketing and Communications
Position Summary:
The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University’s enrollment goals and to attract the next generation of Fordham students.
This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM . As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate’s features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham’s recruitment funnel and continuously improve strategies for maximum conversion
Essential Functions:
Strategy & Planning:
Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.
Campaign Development & Execution:
Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.
Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.
Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.
Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.
Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.
Slate Expertise & Management:
Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.
Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.
Reporting & Optimization:
Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate’s reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI . Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.
Collaboration & Communication:
Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.
Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.
Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
Proven experience in developing and executing complex email nurture campaigns and drip sequences.
Preferred Qualifications:
Experience working in a higher education enrollment, marketing, or admissions setting.
Familiarity with other marketing analytics tools (e.g., Google Analytics).
Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.
Experience with A/B testing platforms and methodologies beyond basic email client functionality.
Understanding of SEO principles as they relate to email content.
Minimum Salary: $68,500
Maximum Salary: $78,500
Senior Marketing Automation Specialist (Remote)
Posted 7 days ago
Job Viewed
Job Description
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
The Senior Marketing Automation Specialist position at Cengage offers an outstanding opportunity to drive world-class marketing automation strategies! You will collaborate with ambitious teams in marketing, product, and technology to ensure flawless execution and optimization of automated marketing journeys within Salesforce Marketing Cloud (SFMC). Your role will be pivotal in successfully implementing campaigns that align with our business goals and improve customer engagement.
What you'll do here:
-
MARKETING AUTOMATION | Strong understanding of Salesforce Marketing Cloud and its key features, including Email Studio, Journey Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio and Audience Builder.
-
EMAIL MARKETING | Proficient in email marketing standard methodologies, with a track record of managing multi-audience email campaigns globally, and substantial experience using Salesforce Marketing Cloud (SFMC).
-
TECHNICAL PRODUCT SOLVING | Ability to troubleshoot system issues, implement solutions, and manage integrations of the data flow between Salesforce and Marketing Cloud.
-
DETAIL ORIENTED | An eye for detail when it comes to building journeys, ensuring data accuracy, system configurations, and marketing automation are flawless.
-
PROJECT MANAGEMENT & COMMUNICATION | Ability to collaborate with various collaborators, communicate technical concepts to non-technical collaborators, and the ability to manage multiple projects simultaneously.
-
Explore, research, and propose new approaches to marketing automation to drive adoption.
-
ANALYSIS | Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
Skills you will need here:
-
3+ years of Marketing Cloud administration experience with complex journeys that include multiple decision splits based on data updates in SF, AMPScript, and multiple data sources.
-
3+ years of Email Campaign Management and Delivery leadership experience with production and segmentation strategy.
-
2+ years of experience in digital marketing tracking tools like Google Analytics.
-
Salesforce Associate certification or higher is required.
-
Marketing Cloud Administration or higher is required.
-
Basic to moderate knowledge of AMPScript, SQL, and HTML.
-
Understanding of CAN-SPAM, GDPR, and other data privacy regulations.
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,100.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.
Senior Marketing Automation Specialist (Remote)
Posted today
Job Viewed
Job Description
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
The **Senior Marketing Automation Specialist** position at Cengage offers an outstanding opportunity to drive world-class marketing automation strategies! You will collaborate with ambitious teams in marketing, product, and technology to ensure flawless execution and optimization of automated marketing journeys within Salesforce Marketing Cloud (SFMC). Your role will be pivotal in successfully implementing campaigns that align with our business goals and improve customer engagement.
**What you'll do here:**
+ MARKETING AUTOMATION | Strong understanding of Salesforce Marketing Cloud and its key features, including Email Studio, Journey Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio and Audience Builder.
+ EMAIL MARKETING | Proficient in email marketing standard methodologies, with a track record of managing multi-audience email campaigns globally, and substantial experience using Salesforce Marketing Cloud (SFMC).
+ TECHNICAL PRODUCT SOLVING | Ability to troubleshoot system issues, implement solutions, and manage integrations of the data flow between Salesforce and Marketing Cloud.
+ DETAIL ORIENTED | An eye for detail when it comes to building journeys, ensuring data accuracy, system configurations, and marketing automation are flawless.
+ PROJECT MANAGEMENT & COMMUNICATION | Ability to collaborate with various collaborators, communicate technical concepts to non-technical collaborators, and the ability to manage multiple projects simultaneously.
+ Explore, research, and propose new approaches to marketing automation to drive adoption.
+ ANALYSIS | Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
**Skills you will need here:**
+ 3+ years of Marketing Cloud administration experience with complex journeys that include multiple decision splits based on data updates in SF, AMPScript, and multiple data sources.
+ 3+ years of Email Campaign Management and Delivery leadership experience with production and segmentation strategy.
+ 2+ years of experience in digital marketing tracking tools like Google Analytics.
+ Salesforce Associate certification or higher is required.
+ Marketing Cloud Administration or higher is required.
+ Basic to moderate knowledge of AMPScript, SQL, and HTML.
+ Understanding of CAN-SPAM, GDPR, and other data privacy regulations.
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,100.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
Senior Project Manager Marketing Automation Solutions
Posted 7 days ago
Job Viewed
Job Description
- Project Leadership : Lead end-to-end project management for client solutions, including planning, execution, monitoring, and closure of projects related to personalized landing pages, marketing automation, email campaigns, and multi-channel marketing initiatives.
- Client Engagement : Serve as the primary point of contact for clients, understanding their business needs and ensuring that solutions align with their marketing goals.
- Team Coordination : Coordinate cross-functional teams, including designers, developers, content creators, and marketing specialists, to deliver high-quality solutions.
- Scope and Requirements Management : Collaborate with clients and internal stakeholders to define project scope, objectives, and deliverables. Document requirements and ensure all team members have a clear understanding of project goals.
- Scheduling and Resource Allocation : Develop detailed project plans, schedules, and resource allocations to ensure timely project delivery.
- Risk Management : Identify potential project risks and develop mitigation strategies to minimize impact on project delivery.
- Quality Assurance : Ensure all deliverables meet quality standards and client expectations through regular reviews and testing.
- Budget Management : Monitor project budgets, control costs, and ensure efficient use of resources.
- Reporting and Documentation : Maintain comprehensive project documentation, including status reports, project plans, and post-project evaluations.
- Process Improvement : Continuously evaluate and improve project management processes to enhance efficiency and client satisfaction.
- Education : Bachelor's degree in Marketing, Business Administration, Project Management, or a related field.
- Experience : Minimum of5 years of project management experience in the digital marketing industry, preferably focusing on marketing automation, personalized landing pages, and multi-channel campaigns.
- Project Management Certification :
- Project Management Professional (PMP) or
- Certified ScrumMaster (CSM) or
- Equivalent experience in Agile methodologies .
- Technical Knowledge :
- Strong understanding ofmarketing automation platforms (e.g., Experiture, HubSpot, Marketo).
- Familiarity withpersonalized landing page creation andPURLs .
- Experience withemail marketing tools andcampaign management .
- Knowledge ofCRM systems andintegration (e.g., Salesforce, Microsoft Dynamics).
- Analytical Skills :
- Proficiency indata analytics and reporting tools to track campaign performance.
- Ability to interpret data to inform strategic decisions.
- Communication Skills :
- Excellent verbal and written communication skills.
- Ability to effectively communicate with clients, team members, and senior management.
- Leadership Skills :
- Proven ability to lead and motivate cross-functional teams.
- Strong decision-making and problem-solving abilities.
- Organizational Skills :
- Exceptional time management and organizational abilities.
- Attention to detail and commitment to delivering high-quality work.
- Experience with Multi-Channel Marketing :
- Familiarity with coordinating campaigns across email, web, SMS, and social media.
- Technical Skills :
- Understanding ofAPI integration and data synchronization between platforms.
- Experience withcustomer journey mapping and workflow automation.
- Industry Knowledge :
- Previous experience working with clients in various industries, adapting solutions to meet diverse needs.
- Software Proficiency :
- Proficiency in project management tools such asJira ,Asana , orTrello .
- Familiarity withMicrosoft Teams for communication and collaboration.
- Client-Focused : Dedicated to understanding and fulfilling client needs, ensuring high levels of satisfaction.
- Strategic Thinker : Ability to see the big picture and align project goals with business objectives.
- Adaptable : Comfortable working in a fast-paced environment with changing priorities.
- Collaborative : Strong team player who fosters a positive and productive work environment.
- Proactive : Takes initiative to anticipate challenges and address them effectively.
#J-18808-Ljbffr
Digital Operations - Digital Marketing Specialist
Posted 7 days ago
Job Viewed
Job Description
As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Client Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.
Purpose/Objective of the Job
• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
• Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.
• Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing.
Key Responsibilities:
• Support the execution of the engagement plan for the Brand
• Contribute DTC engagement recommendations based upon customer insights and brand strategy
• Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.)
• Partner with the digital agencies media partners and Client Production team to define project scope, costs, timelines, and deliverables
• Lead pull through digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
• Provide support and coverage to team on several areas of business
• Demonstrate ability to track and manage annual digital program and media budgets
• Hybrid work opportunity. Ability to work in the office two to three days a week is preferred.
• Business travel is TBD
(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)
Supervisory Responsibility: none
Qualifications:
• Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing is required
• Experience leading digital engagement, channel and analytics activities
• Proven ability in managing digital agencies, partners, and cross-functional support teams
• Competence in developing, evaluating, and activating DTC media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Product launch and/or Oncology/Hematology/Rare diseases experience a plus
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
Sr Digital Marketing Specialist (Remote)
Posted today
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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Digital Marketing Coordinator
Posted 22 days ago
Job Viewed
Job Description
We're looking for a Digital Marketing Coordinator to join our dynamic and high-performing marketing team. In this role, you'll support and manage key aspects of our paid digital marketing programs across platforms like Google Ads, Meta/Facebook, Amazon, Home Depot, Wayfair, and Lowe's .
This is an excellent opportunity for someone who is organized, data-driven, and proactive, with a strong desire to learn, contribute, and grow. You'll work cross-functionally, gain exposure to multiple channels, and take ownership of impactful campaigns.
What You'll Do
Plan, manage, and optimize paid digital campaigns across Marketplace platforms and digital channels (Google Ads, Meta, etc.)
Own channel performance and growth with a business-owner mindset
Build and manage reporting dashboards (daily/weekly/monthly) and performance presentations
Analyze data and deliver actionable insights to improve campaign results
Collaborate closely with internal teams (creative, tech, etc.) to improve execution
Stay up to date on platform trends, changes, and digital best practices
Juggle multiple projects using tools like Monday.com or Asana
Contribute to broader marketing initiatives, including email, analytics, and social
Who You Are
2-4 years of experience in digital marketing (agency experience welcome)
Self-starter with strong initiative and attention to detail
Excellent communicator—clear, concise, and professional
Curious and solution-oriented—you enjoy problem-solving and continuous improvement
Organized and able to manage competing deadlines
Proficient in Excel, PowerPoint, Word, and Google Workspace
Experience with retail media (Home Depot, Wayfair, etc.) is a plus
What You'll Get
Work in a fast-paced, high-growth company with a flexible hybrid schedule
Learn from senior leaders across paid media, email, analytics, and brand
Be part of a collaborative, high-impact team
Enjoy opportunities for career growth and advancement
Take ownership of meaningful projects from day one
Ready to join a team that's reshaping an entire industry?
Apply now and bring your energy, ideas, and expertise to TileBar !
Compensation:
The salary range for this role is $60,000 to $75,000 , depending on your experience, skill set, and location. Compensation for roles in other regions may vary according to the local labor market.
Digital Marketing Coordinator - Email Campaign Specialist
Posted 7 days ago
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Job Description
Location: Iselin, NJ (Hybrid)
Salary: $60,000 - $70,000
About the Role
Celerant is seeking a strategic and results-driven Digital Marketing Coordinator to lead our email marketing efforts in a fast-paced, high-impact environment. In this role, you will design and execute targeted email campaigns that drive conversions across multiple verticals, playing a key role in our lead generation strategy.
As part of a highly collaborative marketing team, you'll have the opportunity to make an immediate impact at a well-established 25-year-old SaaS company that continues to expand both domestically and internationally.
We're looking for someone with strong HubSpot and email marketing experience . Experience in SaaS marketing is a plus, along with proficiency in WordPress, Apollo, Photoshop (advanced), and email conversion optimization best practices .
Key Responsibilities
- Develop and execute daily email marketing campaigns that drive engagement, clicks, and conversions across different market verticals.
- Manage the full email campaign lifecycle-from concept to execution-using HubSpot .
- Track, analyze, and optimize campaign performance based on key metrics.
- Make updates to landing pages within WordPress as needed to align with campaign goals.
- Adapt quickly to shifting priorities and changing market demands.
- Collaborate with a hybrid team, working effectively across in-office and remote environments.
- Proven experience creating and managing email campaigns in HubSpot with measurable success.
- Strong design skills in Photoshop for creating visually compelling email content.
- Proficiency in WordPress for content updates and landing page management.
- Ability to analyze performance data and optimize campaigns for better results.
- Highly organized, self-motivated, and able to manage projects independently.
- Creative thinker with the ability to identify unique angles and solutions to marketing challenges.
- Bachelor's degree preferred, but not required.
- Willingness to travel occasionally (5-10 percent).
- Eagerness to learn, grow, and contribute to a thriving company.
Celerant is a leading SaaS company dedicated to empowering retailers with innovative software solutions. As part of our marketing team, you'll have the opportunity to drive impactful campaigns, collaborate with a talented team, and advance your career in a stable, growing company.
- Make an Immediate Impact - See the results of your work in real-time.
- Collaborative Team Environment - Work with a dynamic and supportive team.
- Career Growth Opportunities - Expand your skills in a growing company.
Ready to Apply?
If you're passionate about email marketing, data-driven strategies, and driving conversions, we'd love to hear from you. Apply today with your resume and a brief cover letter highlighting your relevant experience.
Requirements
- Develop and execute daily email marketing campaigns that drive engagement, clicks, and conversions across different market verticals.
- Manage the full email campaign lifecycle-from concept to execution-using HubSpot .
- Track, analyze, and optimize campaign performance based on key metrics.
- Make updates to landing pages within WordPress as needed to align with campaign goals.
- Adapt quickly to shifting priorities and changing market demands.
- Collaborate with a hybrid team, working effectively across in-office and remote environments.
Salary Description
60,000 - 70,000 per Year
Digital Marketing Short-course
Posted today
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Job Description
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.
Preferred candidates - Marketing, Business