39 Marketing Directors jobs in New York

Senior Director, Digital Marketing - New York, 10019, United States of America

Mercury Records is seeking a Senior Director, Digital Marketing.

How you’ll CREATE:

• Define, plan, and execute digital marketing campaigns for a roster of artists.
• Contribute to the design and creation of the artist's digital assets, including photo and video content as needed.
• Heavy research of artist communities, micro/macro creators, and word-of-mouth analysis (reading and analyzing blogs, other artist sites).
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
• Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools.
• Manage relationships with top-level artists, managers, and other partners.
• Discover new sites and outlets to promote artists and maintain relationships with key sites , creators, and partners.
• Filter results of analysis and present it to the internal departments.
• Measure and analyze overall campaign performance and provide insights and key learnings
• Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
• Create and manage database marketing campaigns to find new fans and optimize conversions.

Bring your VIBE:

• Must have 4+ years of experience in digital marketing within the music industry, preferably at a major label.
• Strong analytical background and ability to create and update reports.
• Ability to lead cross-functional teams (strong project management, organization, and communication skills)
• Ambitious individual sought who is a self-starter requiring minimal direction.
• Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
• Social strategy and paid media planning experience preferred.
• Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
• Must thrive in a team environment but be able to take initiative and work independently.
• Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
• Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Bachelor’s Degree is preferred.

**At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.**
**Associate Director, Regional Marketing - ONC Prostate - NYC/Boston**
**Associate Director, Regional Marketing - Oncology - Prostate**
**PURPOSE**
The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. The coverage of this role will be Boston, NYC, and the states of the North East.
**KEY TASKS AND RESPONSIBILITIES**
The incumbent will be responsible for 5 primary functions. In each case act as Brand Champion to deliver brand communication strategy.
1) Key opinion leader (KOL) engagement and relationship management
2) Regional Convention leadership and execution
3) Speaker's bureau
4) Marketing initiatives and Programs
5) Field partnership
**KOL Engagement and Relationship Management:**
- Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base. Of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;
- Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;
- Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker's bureau, etc.);
- Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs;
- Up to 50% role as customer-facing time.
**Regional Conventions:**
- Coordinate and execute plans for company presence at regional and input into National conferences; sponsorships, TL engagement, promotional programs etc;
- Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);
- Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;
- Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility Speakers Bureau;
- Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;
- Provide input into update of content of peer-to-peer programs;
- Support field with speaker assessment and selection.
**Marketing Initiatives:**
- Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);
- Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;
- Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
**Field Partnership:**
- Contribute to development of the regional strategic business plans as well as the marketing team's, providing key customer insight / intelligence;
- Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.
**WHO YOU ARE**
Bayer is seeking an incumbent who possesses the following:
**REQUIRED QUALIFICATIONS**
+ Bachelors degree;
+ Valid driver's license and clean driving record;
+ 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing;
+ 2 years experience working within the oncology or urology therapeutic areas;
+ Proven accomplishment in identifying and driving a strategic approach to business;
+ Proven track record of sales, customer-facing success, and/or superior project management;
+ Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;
+ Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;
+ Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
+ Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
+ Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
+ Excellent communication skills & strong organizational skills.
**PREFERRED QUALIFICATIONS**
+ Bachelors degree with a life science background;
+ Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;
+ Experience and relations working with Academic institutions and key accounts a strong preference.
Employees can expect to be paid a salary between $143,240.00 - $214,860.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 10/06/25.
#LI-US
#LI-US-AMS
**YOUR APPLICATION**
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
**Location:** United States : Massachusetts : Boston | United States : New York : Brooklyn | United States : New York : Long Island | United States : New York : Manhattan | United States : New York : Queens
**Division:** Pharmaceuticals
**Reference Code:**
**Contact Us**
**Email:**

**At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.**
**Associate Director, Regional Marketing - ONC Prostate - NYC/Boston**
**Associate Director, Regional Marketing - Oncology - Prostate**
**PURPOSE**
The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. The coverage of this role will be Boston, NYC, and the states of the North East.
**KEY TASKS AND RESPONSIBILITIES**
The incumbent will be responsible for 5 primary functions. In each case act as Brand Champion to deliver brand communication strategy.
1) Key opinion leader (KOL) engagement and relationship management
2) Regional Convention leadership and execution
3) Speaker's bureau
4) Marketing initiatives and Programs
5) Field partnership
**KOL Engagement and Relationship Management:**
- Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base. Of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;
- Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;
- Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker's bureau, etc.);
- Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs;
- Up to 50% role as customer-facing time.
**Regional Conventions:**
- Coordinate and execute plans for company presence at regional and input into National conferences; sponsorships, TL engagement, promotional programs etc;
- Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);
- Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;
- Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility Speakers Bureau;
- Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;
- Provide input into update of content of peer-to-peer programs;
- Support field with speaker assessment and selection.
**Marketing Initiatives:**
- Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);
- Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;
- Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
**Field Partnership:**
- Contribute to development of the regional strategic business plans as well as the marketing team's, providing key customer insight / intelligence;
- Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.
**WHO YOU ARE**
Bayer is seeking an incumbent who possesses the following:
**REQUIRED QUALIFICATIONS**
+ Bachelors degree;
+ Valid driver's license and clean driving record;
+ 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing;
+ 2 years experience working within the oncology or urology therapeutic areas;
+ Proven accomplishment in identifying and driving a strategic approach to business;
+ Proven track record of sales, customer-facing success, and/or superior project management;
+ Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;
+ Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;
+ Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
+ Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
+ Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
+ Excellent communication skills & strong organizational skills.
**PREFERRED QUALIFICATIONS**
+ Bachelors degree with a life science background;
+ Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;
+ Experience and relations working with Academic institutions and key accounts a strong preference.
Employees can expect to be paid a salary between $143,240.00 - $214,860.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 10/06/25.
#LI-US
#LI-US-AMS
**YOUR APPLICATION**
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
**Location:** United States : Massachusetts : Boston | United States : New York : Brooklyn | United States : New York : Long Island | United States : New York : Manhattan | United States : New York : Queens
**Division:** Pharmaceuticals
**Reference Code:**
**Contact Us**
**Email:**

Communications Marketing Director
**POSITION DETAILS**
Bronx Community College is seeking an experienced professional with multi-faceted marketing, communications and project management skills to serve as the Communications Marketing Director.
Reporting to the Assistant Vice President for Marketing & Communications, the Communications Marketing Director is responsible for overseeing the day-to-day operations of the department, managing the team, and aligning the office with the strategic vision and goals of the Assistant Vice President. The Communications Marketing Director will ensure oversight of daily operations for marketing, communications, production, and related activities at Bronx Community College, and is responsible for implementing marketing and communications strategies, ensuring brand identity, directing electronic, online and multimedia communications, and providing editorial, technical and production expertise.
The successful candidate will lead the development and execution of marketing and educational materials for the College as a whole, and for various divisions and programs. The Communications Marketing Director will support the Assistant Vice President in the execution of strategy by collaborating with leaders of all departments in the college including Academic Affairs, Student Affairs, and Adult & Continuing Education, to facilitate plans for increasing target market awareness of BCC's services and activities.
Other major responsibilities include, but are not limited to:
+ Executes marketing strategies and communications activities on behalf of the college, including external and internal communications and systems;
+ Under the purview of the AVP, maintains oversight and direction of content and organization of BCC's website; and analysis and evaluation of new standards, technologies and trends in web development, design, and delivery;
+ Responsible for ensuring BCC's brand identity and voice is maintained and utilized in all messaging through online, print, and multimedia channels, both external and internal;
+ Forecasting, developing, advocating for, and managing the department budget;
+ Overseeing the management, monitoring, mediation and analysis of all social media platforms for the college, including but not limited to Facebook, LinkedIn, Twitter and Instagram; and the evaluation of new platforms and technologies;
+ Assist the AVP for Marketing & Communications in the department's production efforts, including managing and directing the overall planning, development, and implementation of day-to-day production operations;
+ Develop and define project goals, scope, and deliverables, ensuring the efficient management of project plans, teams, timelines, and resources, quality standards are upheld, and proactive communication with stakeholders throughout the lifecycle of the projects is maintained;
+ Monitor project progress and provide detailed reports on measurable items, such as milestones and deliverables;
+ Other related duties, as assigned.
**QUALIFICATIONS**
Bachelor's Degree and eight years' related experience required.
**Preferred Qualifications:**
+ At least four years of related experience with public relations, communication, and/or journalism¿(as part of the required eight years' related experience);
+ Prior experience in communications and/or PR in a higher education setting;
+ Strong leadership qualities, excellent interpersonal and communication skills, and the ability to manage multiple projects across various departments at the college;
+ Strong research and writing skills; creative and compelling narrative skills; and adaptive writing skills for various print and digital media platforms;
+ Strong organization skills, and ability to manage multiple deadlines while balancing time between editorial and PR writing work including fast turnaround on timely news and information items;
+ Strong Adobe Creative Suite, In-Design, Illustrator, Photoshop, etc.;
+ Proven ability to work both independently and collaboratively in a fast-paced, demanding, and complex work environment;
+ Commitment to campus values of diversity, equity, and inclusion.¿
**CUNY TITLE OVERVIEW**
Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.
- Designs and executes a comprehensive strategic plan for marketing, advertising and communications
- Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
- Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
- Manages and develops internal staff and external resources
- Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
- Performs related duties as assigned.
**CUNY TITLE**
Higher Education Officer
**FLSA**
Exempt
**COMPENSATION AND BENEFITS**
$102,747 - $131,440. Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
**HOW TO APPLY**
**Only applications submitted through CUNYfirst will be considered for this position.**
If you are viewing this job posting **externally** , please apply as follows:
+ Go to Search for Job Opening ID Number **31229**
+ Click on the "Apply Now" button and follow the instructions
Applications must be uploaded to the CUNYfirst job application website with the following, attached as a single PDF document, to be considered:
+ Cover Letter
+ Resume/Curriculum Vitae
+ 3 Professional References, with phone numbers and email addresses listed
**CLOSING DATE**
11/20/2025
**JOB SEARCH CATEGORY**
CUNY Job Posting: Managerial/Professional
**EQUAL EMPLOYMENT OPPORTUNITY**
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Job ID
31229
Location
Bronx Community College

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
**Job Description**
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.
We are seeking a visionary **Director, Data Science** , to lead high-impact, cross-functional initiatives across therapeutic areas (TAs) that drive strategic value and innovation throughout the organization. This role will partner with diverse stakeholders and data science peers to establish best practices, streamline operations, and deliver measurable improvements in driving business performance, team efficiency, and cost optimization.
This role reports to the Sr. Director, Marketing Sciences and may be based in Parsippany (NJ), or Foster City (CA).
The ideal candidate will bring deep expertise in healthcare data and a strong track record of applying advanced analytics and AI/ML techniques to inform decision-making and improve patient outcomes. This leader will drive initiatives such as: Defining and implementing best practices in data science across teams and TAs; Championing scalable, reusable solutions that accelerate insight generation and operational excellence; Lead cross TAs and cross functional data science initiatives including advancing cross-functional collaborations on initiatives like the Medical Digital Assistant, HCP to account mapping, Stigma measurement and etc.
Success in this role requires a strategic mindset, technical depth, and the ability to influence and align stakeholders across functions to shape the future of data science within the enterprise. Hands on functional expertise, highly collaborative mindset and leadership skillsets required.
**Responsibilities:**
· Be a partner in driving the industrialization of predictive sciences to help understand the patient journey and triggers robustly for markets.
· Understand Gilead's commercial business objectives, develop and deploy scalable data science products and insights to influence decisions in marketing, sales, medical and etc.
· Lead Data science projects end to end include convert unconstructured business questions into data science solutions, give guidance to offshore, be a hands-on leader who knows how to code and debug, communicate with stakeholders and etc.
· Foster a culture of measurement and impact and incorporate feedback to continuously improve data science models
· Bring thought leadership and thorough understanding of statistics, primarily predictive algorithms & methodologies, to construct robust propensity models for impactful commercial use
· Create data science products that can be refreshed, reproduced and replicated
· Work with other Data Scientists to define retraining schedule and measure propensity models for impact
· Partner with global teams to cross-pollinate ideas and replicate successful models from other countries and vice versa
· Excellent communication and ability to abstract backend complexity where it is not needed
**Competencies:**
**Results orientation.** The ideal candidate will thrive in a fast-paced, high-growth environment. He/She/They will have a strong drive to meet and exceed goals, even under adverse circumstances, and is willing to take ownership of problems and make decisions in order to move forward. The candidate will be adept at clearly defining objectives and priorities and establishing appropriate milestones through a strong understanding of the market and innovative approaches. He/She/They will assign accountability and incorporate disciplined processes to ensure success and nimbly handle 'derailments' with contingency plans and coordination.
**Team leadership.** The successful candidate will have demonstrated the ability to build, develop, and motivate a team as evidenced by effective hiring, coaching, and mentoring of direct reports. Additionally, this individual will have a track record of successfully leveraging diversity of thought to achieve the highest level of results. The ideal candidate will develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goals. He/She/They will also have constructed an appropriate succession plan and process.
**Strategic Orientation.** The successful candidate will be able to articulate evolving priorities for the business, identify market opportunities and adapt short-term plans. This includes the ability to strategically assess customer needs and build/execute specific, segmented strategies to win business across a diverse set of customers. The successful candidate will have passion for, and success in, developing commercial strategies that have measurable business impact.
**Collaboration and Influence.** The qualified candidate must be able to influence without ownership, which they will do by demonstrating competence and confidence, being personally accessible and likable, being a good listener, use fact-based persuasion, passion, and persistence as appropriate to the audience and issue at stake. Gaining the support and involvement of key internal constituencies will be critical to success, as will influencing those important constituencies external to the company. The successful candidate must therefore have excellent skills at influencing outcomes and shaping and catalyzing dialogue across and outside the organization. Credibility and integrity are critical attributes to effectively command the respect and trust of key individuals
**Basic Qualifications:**
+ Bachelor's Degree and Twelve Years' ExperienceORMasters' Degree and Ten Years' ExperienceORPhD and Eight Years' Experience
+ Strong working knowledge of machine learning algorithms, including regression, clustering, neural networks, Bayesian models, RNN, CNN, Tree-based algorithms (RF, XGB, LightGBM), SMOTE and etc.
+ Experience in building, implementing and using AI-based solutions with proven business impact
+ Strong leadership that be able to manage initiatives from beginning to end himself/herself
+ Effective written and verbal communication skills
**Preferred Experience:**
+ Experience in implementing, optimizing and using AI-based solutions to establish proven business impact)
+ Experience working with standard pharma and consumer data types and sources such as patient claims, Xponent, Plantrak, sales, activity.
+ Expertise in commonly used pharma datasets such as IQVIA, Symphony, Komodo claims, Optum, Definitive health, Health Verity, EMR/HER
+ Expertise in Python including commonly used data science libraries such as numpy, pandas, scikit-learn, seaborn, networkx, etc.
+ Expertise in data science techniques such ANCOVA, Bayesian Statistics, Econometric modeling, Neural Networks/Logistic, etc.
+ Understanding of cloud-based technologies and tools such as Databricks, S3, etc.
+ Experience designing measurement solutions in any visualization software (Tableau preferred)
+ Demonstrated product mindset
+ Familiarity with product management principles
+ Effective written and verbal communication skills
+ Strong team player. Inclusive, objective, cross-functional, team member with a positive and solution-oriented mindset
+ Understanding of emerging data science capabilities (fields, methodologies, algorithms, etc.) and potential application in pharma/health care
+ Thorough understanding of datasets including their strengths and limitations such as capture rate, projections and acceptable error ranges for different therapeutic spaces
+ Masters degree in a quantitative field with at least 6 years of relevant data science/analytics experience OR Undergraduate degree in a quantitative field with at least 8 years of relevant data science/analytics experience
**People Leader Accountabilities:**
-Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the
way they manage their teams.
-Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current
performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and
realize their purpose.
-Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding
them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
The salary range for this position is:
Bay Area: $226,185.00 - $92,710.00.
Other US Locations: 205,615.00 - 266,090.00.
Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:
Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
**For jobs in the United States:**
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' ( poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT ( RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
**For Current Gilead Employees and Contractors:**
Please apply via the Internal Career Opportunities portal in Workday.
Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.

**Job Requirements**
_This posting has been created to pipeline talent for prospective roles that we anticipate will be needed soon in our organization. By applying to this Pipeline Advertisement you will be submitting your interest to be contacted for roles similar to what is described in the Pipeline Advertisemen_
__ We are currently recruiting for several Associate Director positions within U.S. Marketing, covering Physician (HCP), Consumer (HCC), Scientific and Patient Support. This is an exciting time for talented and passionate marketing professionals to join the launch team for our investigational novel treatment for patients suffering with IBD.
The marketing strategy role will lead foundational customer strategy and planning for a significant anticipated launch, including better understanding and segmenting our customers through primary and secondary market research, partnering with our Agency of Record (AOR) on our creative campaign(s) and collaborating across multiple stakeholders (including sales, marketing operations, Legal, Regulatory, Medicals, etc.) to drive promotional execution. This AD will develop and track key performance indicators (KPIs) to ensure success at distinct phases of the launch timeline.
Key responsibilities for the _Physician Strategy Role:_
+ Support Director HCP PMO to **drive foundational customer strategy** , leveraging L3 marketing framework.
+ **Lead digital and data analytics,** customer, and market insights to define strategic choices.
+ **Partner with the AOR** on planning and executing our branded campaign(s)
+ **Lead Customer Agile Team (CAT)** on planning and executing an omnichannel strategy as part of the larger promotional strategy.
+ **Partner with leadership of customer-facing teams** to ensure executional alignment against strategic imperatives.
+ Lead the planning and execution of an **OPDP submission** for launch.
+ Identify opportunities to optimize **the customer experience** and lead the customer experience roadmap development and execution.
+ Serve as **brand lead for our company's Marketing Model** to ensure alignment to strategy with multi-disciplinary team.
+ **Partner with Learning & Development** on a comprehensive learning plan for all stakeholders through launch
+ Manage the **HCP budget** and planning process.
+ **Collaborate across Immunology CATs** to ensure cohesion and holistic approach.
Key responsibilities for the _Consumer Strategy Role:_
+ Support Director HCC PMO to **drive a foundational customer strategy** , leveraging L3 marketing framework. **Lead digital and data analytics,** customer, and market insights to define strategic choices.
+ **Partner with the AOR** on planning and executing our creative campaign(s)
+ **Lead Consumer Customer Agile Team (CAT)** on planning and executing an omnichannel strategy.
+ Lead the planning and execution of an **OPDP submission** for launch.
+ Identify opportunities to optimize **the customer experience** and lead the customer experience roadmap development and execution.
+ Manage the **HCC budget** and planning process.
Key responsibilities for the _Scientific Strategy Role:_
+ Support Director Scientific Strategy PMO on our **market shaping campaign, KOL engagement plan and scientific strategy.**
+ **Lead digital and data analytics,** customer, and market insights to define strategic choices.
+ **Partner with the AOR** on planning and executing our market shaping campaign(s)
+ Plan, develop and execute an engaging **Medical Education plan.**
+ Create a compelling engagement plan for **national, regional, and local congresses.**
+ Manage the **Scientific Strategy budget** and planning process.
Key responsibilities for the _Patient support marketing Role:_
+ Support PSP PMO to define the strategic **vision, goals and KPIs of a comprehensive PSP** (including but not limited to covering access, reimbursement, adherence, education, transitions of care, and other necessary assistance) that meets the needs of our customers.
+ Lead end-to-end **implementation of new programs** including vendor selection, SOP development, budgeting, and launch readiness.
+ Manage **day-to-day operations** of the patient support program, ensuring timely, high-quality patient interactions and case management.
+ Act as **primary liaison** with commercial, medical affairs, market access, legal/compliance, pharmacovigilance, and external partners to ensure integrated program deployment.
+ **Develop and maintain relationships** with specialty pharmacies, infusion centers, provider networks, patient advocacy groups, and third-party vendors.
+ Partner with legal and compliance **to review promotional and non-promotional materials** , financial assistance programs and structure.
+ Ensure all program materials, communications, and activities comply with local laws, industry codes, internal policies, and regulatory requirements.
Our U.S. marketing team has adopted an Agile Way of Working to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.
This is a hybrid role based on Upper Gwynedd, PA, with an expectation of working on-site three days per week.
**Education:**
+ Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred
**Requirements:**
+ A minimum of 5 years' healthcare industry experience, including at least 3 years in strategic marketing and brand management
+ A growth mindset, strong collaboration, and business agility
+ Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
+ Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
+ Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
+ Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
+ Understanding of omnichannel marketing, digital and non-digital channels
+ Demonstrates high degree of integrity and ethics
**Preferred Skills** :
+ Awareness and understanding of US commercial and regulatory requirements
+ Understanding of Immunology market
+ Agency and vendor management
+ Familiarity with agile tools like Jira and Mural
The salary range for this role is:
$139,600 - $219,700
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at .
**Requisition ID:** P-

**Our Mission**
As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*Comscore, Total Visits, March 2025)
**Day to Day**
At Indeed, our mission is to _Help People Get Jobs_ . We are seeking a visionary Director of Data Science to define and drive our data science endeavors for Indeed's Marketing organization. The Marketing Data Science and Business Intelligence (MDSBI) organization partners with Marketing and collaborates across the SMB, Job Seeker, Brand, Enterprise, and Global Marketing teams.
Your role will entail shaping and executing Indeed's AI strategy for Marketing measurement and driving optimal allocation and returns on our Marketing spend. You will guide our organization in pursuing the strategy and, through innovation, make a meaningful impact on the lives of millions of people who use Indeed every day.
As AI technology, Marketing and job markets evolve rapidly, your role will be essential in shaping the future of acquisition for both job seekers and employers.
**Responsibilities**
+ Define and oversee the data science roadmap, aligning with broader company goals
+ Build and improve all components of our Marketing measurement framework including Marketing Mix models, Multi-Touch attribution and Intercementality testing.
+ Manage teams of data scientists and data engineers, nurturing their growth and ensuring delivery of key projects
+ Communicates how campaigns, campaign measurement and business outcomes can be transformed with Machine Learning (ML) and AI across the broad organization
+ Collaborate with cross-functional teams to implement data-driven solutions that enhance user and marketer experiences
+ Foster external partnerships, stay updated with industry trends, and ensure our data practices remain at the forefront of technological advancements
**Skills/Competencies**
+ Bachelor's Degree in Computer Science, Mathematics, Statistics
+ 10+ years of experience in data science, analytics, or a related field with 5+ years in a leadership role overseeing data science teams
+ A deep understanding of machine learning, statistical modeling, and predictive analytics.
+ Experience with LLMs
+ Deep understanding of the complexities and tradeoffs of leveraging/deploying ML/AI at scale
+ Proven ability to translate complex data findings into actionable business strategies and experience in collaborating with product teams to drive business growth
+ Experience communicating and influencing product, technical, and business direction across all levels of a large organization
**Salary Range Transparency**
US Remote 204,000 - 296,000 USD per year
Austin Metro Area 204,000 - 296,000 USD per year
NYC Metro Area 224,000 - 324,000 USD per year
Seattle Metro Area 237,000 - 343,000 USD per year
San Francisco Bay Area 244,000 - 354,000 USD per year
**Salary Range Disclaimer**
The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.
**Benefits - Health, Work/Life Harmony, & Wellbeing**
We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at Opportunities and Accommodations Statement**
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an Equal Employment and Affirmative Action employer seeking to create a welcoming and inclusive environment. All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other non-merit based or legally protected grounds.
Indeed is dedicated to providing reasonable accommodations to qualified individuals with known disabilities to participate in the employment application process. To learn more about requesting an accommodation, please visit In the request for an accommodation, please inform us of the nature of your request and your contact information. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
For more information about our commitment to equal opportunity/affirmative action, please visit our ESG home page ( & Belonging**
Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.
**Indeed's Employee Recruiting Privacy Policy**
Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at , we also want to make you aware of our recruitment specific privacy policy found at .
**Agency Disclaimer**
Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.
**Reference ID:** **46207**
**The deadline to apply to this position is (11/5/2025). Job postings may be extended at the hiring team's discretion based on applicant volume.**
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Reference ID: 46207

**Job Description Summary**
The Associate Director of Marketing Excellence leads and oversees product marketing to ensure commercial success by aligning product value with market needs for the Medication Delivery Solutions (MDS) business unit. This role demands a strong understanding of healthcare audiences and regulatory environments, along with the ability to simplify complex medical concepts into clear and effective positioning and messaging. The ideal candidate is a collaborative leader with a strategic mindset, capable of guiding cross-functional teams in a fast-paced setting to support global marketing and business objectives.
**Job Description**
**We are the makers of possible**
**BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.**
**We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.**
**Key Responsibilities:**
**Team Leadership:**
+ Lead and develop a team of Product Marketing Managers to ensure commercial success and support strategic business objectives across global regions and platforms
+ Assist the Vice President of Global Marketing & Commercial Excellence with strategy, continuous improvement, and team development efforts
+ Prioritize and allocate resources effectively to ensure timely execution and delivery of marketing initiatives
+ Develop and implement annual global product marketing & communications strategies that align with business objectives, drive brand consistency, and support cross-regional marketing initiatives
+ Develop collaboration across regions to share approved collateral, insights, and standard processes
+ Drive innovation in product marketing by integrating emerging technologies, including AI tools for ideation, personalization, and automation.
+ **Marketing Excellence:**
+ Champion adoption of the BD Messaging Playbook and other Marketing Excellence tools and frameworks
+ Lead cross-functional planning and creation of customer profiles, personas, and journey maps for target regions
+ Craft clinically accurate, compelling value propositions for cross-platform initiatives that resonate with healthcare professionals, administrators, and patients in targeted regions
+ Develop compelling marketing claims and lead cross-functional alignment and approval processes to ensure compliance and impact
+ Coordinate and facilitate BD Way of Marketing training sessions across the business unit.
+ **Product Marketing Strategy & Execution:**
+ Oversee the planning and execution of product marketing for the MDS business unit, ensuring impact and alignment with business goals
+ Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards
+ Lead cross-platform content creation efforts, including support for event marketing and conference materials
+ Partner with PR and communications teams to support media outreach and brand visibility
+ Maintain and manage the product marketing calendar to meet deadlines and business objectives.
+ **Vendor Management:**
+ Oversee vendor relationships and guide teams in selecting appropriate partners.
+ **Performance & Optimization:**
+ Oversee message testing and validation to ensure product positioning and messaging is compelling, differentiated, and actionable.
+ Collaborate with regional partners to monitor and evaluate content performance.
+ Leverage insights and commercial feedback to refine product marketing strategy, improve ROI, and enhance market impact.
**Education and/ or Experience Required:**
+ Bachelor's degree in Marketing, Business, Communications, or a related field
+ 5-7 years of experience in product marketing, preferably within medtech, biotech, or healthcare industries
+ Exceptional writing and storytelling skills, with the ability to simplify complex medical concepts for diverse audiences
+ Strong grasp of core product marketing principles, including:
+ Customer personas, behavior-based segmentation, and targeting.
+ Insight generation, brand positioning statements, and benefit ladders.
+ Creative briefs and messaging frameworks.
+ Differentiated marketing claims.
+ Deep understanding of regulatory environments (e.g., FDA, HIPAA) and compliance requirements.
+ Proficiency with content management systems (CMS), SEO protocols, and marketing automation platforms.
+ Demonstrated ability to manage multiple projects and stakeholders while meeting deadlines.
+ Proven leadership experience in cross-functional and global team environments.
+ Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time.
**At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.**
**For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.**
**Why Join Us?**
**A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.**
**To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.**
**To learn more about BD visit ** ** Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.**
Required Skills
Optional Skills
.
**Primary Work Location**
USA NJ - Franklin Lakes
**Additional Locations**
USA UT - Sandy
**Work Shift**
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You ( .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
**Salary Range Information**
$157,700.00 - $260,400.00 USD Annual
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.