41 Marketing Directors jobs in New York
Marketing Director - Direct Mail, CRM, Organic
07024 Fort Lee, New Jersey
WTW
Posted today
Job Viewed
Job Description
**Description**
**NOTICE: This is a position for TRANZACT. WTW divested Tranzact in December 2024. This is a transitional posting for a position with TRANZACT and not a position with WTW.**
TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.
We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.
When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - " _Be Real"_ - that means being genuine, keeping your word, and having the courage to make tough decisions. Our " _Be Real"_ values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
**About the Role:**
We are seeking a highly driven and hands-on Marketing Director to oversee direct mail, lifecycle marketing, and organic channel strategy across TRANZACT's lines of business. You'll have the opportunity for owning and executing direct marketing acquisition and nurture campaigns for some of the largest insurance brands in the U.S. This role requires both strategic vision and operational management, with direct oversight of campaign planning, optimization, and tactical decision-making. Reporting to the Chief Marketing Officer as part of the Marketing Leadership Team, you will be instrumental in scaling performance marketing efforts through data-driven decisions, process improvements, and adoption of new tactics and strategies. This is a high-impact position ideal for a collaborative manager with deep expertise in driving multiple channels and a passion for delivering measurable growth.
**Key Responsibilities:**
+ **Channel Strategy and Execution:** Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning.
+ **Campaign Management:** Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization.
+ **Team Management:** Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth.
+ **Vendor and Agency Management:** Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance.
+ **Cross-Functional Collaboration:** Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies.
+ **Channel and Industry Expertise:** Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy.
+ **Process and Operational Improvement:** Develop and refine standard operating procedures to gain efficiencies in process.
**Qualifications**
**Required Qualifications**
+ Bachelor's Degree or higher in Business, Marketing, or related field
+ Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams
+ Direct hands-on experience managing performance marketing campaigns and budgets
+ Demonstrated track record of achieving performance goals
+ Outstanding communication skills and analytical decision-making
+ Proven collaboration working across internal/external teams
+ Ability to manage multiple projects and deadlines in a fast-paced environment
+ Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI), project management and other channel-specific platforms
+ Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC office Tuesdays and Thursdays
**Preferred Qualifications:**
+ Direct Mail/Print campaign experience strongly preferred
+ Prior work experience in consumer health, financial services, insurance or other regulated sectors preferred
**Compensation and Benefits**
Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.
**Compensation**
The base salary compensation range being offered for this role is $150+ USD per year based on experience. This role is also eligible to participate in the annual bonus program.
**Company Benefits**
TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):
- **Health and Welfare Benefits** : Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- **Leave Benefits** : Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
- **Retirement Benefits** : Savings Plan with annual nonelective company contribution.
TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet (
**NOTICE: This is a position for TRANZACT. WTW divested Tranzact in December 2024. This is a transitional posting for a position with TRANZACT and not a position with WTW.**
TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.
We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.
When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - " _Be Real"_ - that means being genuine, keeping your word, and having the courage to make tough decisions. Our " _Be Real"_ values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
**About the Role:**
We are seeking a highly driven and hands-on Marketing Director to oversee direct mail, lifecycle marketing, and organic channel strategy across TRANZACT's lines of business. You'll have the opportunity for owning and executing direct marketing acquisition and nurture campaigns for some of the largest insurance brands in the U.S. This role requires both strategic vision and operational management, with direct oversight of campaign planning, optimization, and tactical decision-making. Reporting to the Chief Marketing Officer as part of the Marketing Leadership Team, you will be instrumental in scaling performance marketing efforts through data-driven decisions, process improvements, and adoption of new tactics and strategies. This is a high-impact position ideal for a collaborative manager with deep expertise in driving multiple channels and a passion for delivering measurable growth.
**Key Responsibilities:**
+ **Channel Strategy and Execution:** Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning.
+ **Campaign Management:** Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization.
+ **Team Management:** Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth.
+ **Vendor and Agency Management:** Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance.
+ **Cross-Functional Collaboration:** Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies.
+ **Channel and Industry Expertise:** Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy.
+ **Process and Operational Improvement:** Develop and refine standard operating procedures to gain efficiencies in process.
**Qualifications**
**Required Qualifications**
+ Bachelor's Degree or higher in Business, Marketing, or related field
+ Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams
+ Direct hands-on experience managing performance marketing campaigns and budgets
+ Demonstrated track record of achieving performance goals
+ Outstanding communication skills and analytical decision-making
+ Proven collaboration working across internal/external teams
+ Ability to manage multiple projects and deadlines in a fast-paced environment
+ Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI), project management and other channel-specific platforms
+ Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC office Tuesdays and Thursdays
**Preferred Qualifications:**
+ Direct Mail/Print campaign experience strongly preferred
+ Prior work experience in consumer health, financial services, insurance or other regulated sectors preferred
**Compensation and Benefits**
Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.
**Compensation**
The base salary compensation range being offered for this role is $150+ USD per year based on experience. This role is also eligible to participate in the annual bonus program.
**Company Benefits**
TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):
- **Health and Welfare Benefits** : Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- **Leave Benefits** : Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
- **Retirement Benefits** : Savings Plan with annual nonelective company contribution.
TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet (
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0
Business Marketing Associate Director
07390 Jersey City, New Jersey
Dtcc
Posted 8 days ago
Job Viewed
Job Description
Job Description
Are you ready to make an impact at DTCC?
Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We are committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.
The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.
Pay and Benefits:
Marketing and Communications shapes and promotes DTCC's brand, messaging, and public image across all channels. This team develops and executes strategic marketing campaigns, manages internal and external communications, oversees media relations and creates content that engages target audiences. Through digital marketing, advertising, public relations, social media, and events, the department works to drive awareness, attract and retain customers or stakeholders, and support overall business goals.
The Associate Director, Marketing and Communications is a strategic and hands-on marketer responsible for developing and executing results-driven, cross-channel marketing strategies that align with business priorities and deliver measurable impact. This role guides the creation of integrated programs that build brand awareness, attract and engage target audiences, and drive revenue across the full marketing funnel. A key partner to the business, this marketing leader will help shape market positioning, support the sales pipeline, and foster client trust.
Your Primary Responsibilities:
Qualifications:
The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About Us
With over 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes, bringing enhanced resilience and soundness to existing financial markets while advancing the digital asset ecosystem. In 2024, DTCC's subsidiaries processed securities transactions valued at U.S. $3.7 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at U.S. $99 trillion. DTCC's Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 25 billion messages annually. To learn more, please visit us at or connect with us on LinkedIn, X, YouTube, Facebook and Instagram.
DTCC proudly supports Flexible Work Arrangements favoring openness and gives people freedom to do their jobs well, by encouraging diverse opinions and emphasizing teamwork. When you join our team, you'll have an opportunity to make meaningful contributions at a company that is recognized as a thought leader in both the financial services and technology industries. A DTCC career is more than a good way to earn a living. It's the chance to make a difference at a company that's truly one of a kind.
Learn more about Clearance and Settlement by clicking here.
About the Team
The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.
Are you ready to make an impact at DTCC?
Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We are committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.
The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.
Pay and Benefits:
- Competitive compensation, including base pay and annual incentive
- Comprehensive health and life insurance and well-being benefits, based on location
- Pension / Retirement benefits
- Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
- DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).
Marketing and Communications shapes and promotes DTCC's brand, messaging, and public image across all channels. This team develops and executes strategic marketing campaigns, manages internal and external communications, oversees media relations and creates content that engages target audiences. Through digital marketing, advertising, public relations, social media, and events, the department works to drive awareness, attract and retain customers or stakeholders, and support overall business goals.
The Associate Director, Marketing and Communications is a strategic and hands-on marketer responsible for developing and executing results-driven, cross-channel marketing strategies that align with business priorities and deliver measurable impact. This role guides the creation of integrated programs that build brand awareness, attract and engage target audiences, and drive revenue across the full marketing funnel. A key partner to the business, this marketing leader will help shape market positioning, support the sales pipeline, and foster client trust.
Your Primary Responsibilities:
- Act as a true business partner , liaise/advise directly with product owners and other key stakeholders to understand business goals and translate into integrated marketing programs.
- Understand market drivers, competitive landscape, and target client personas to continuously evolve marketing strategies and maintain a competitive edge.
- Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc.), works directly with DTCC business owners, sales, relationship management, and key stakeholders to translate business goals into strategic, measurable marketing goals. Specific programs including: Awareness, Acquisition, Expansion and Retention.
- Develop and guide client acquisition programs leveraging top of funnel awareness activity and designed to generate interest, creating measurable impact on sales pipeline and new revenue growth, collaborating with Sales/Relationship Management and Product Management to ensure alignment on all client outreach initiatives.
- Develop and guide client expansion and retention programs that focus on deepening existing relationships, supporting customer success, and driving increased adoption and engagement over time.
- Oversee the development of a compelling content and thought leadership program, by deeply understanding the business, synthesizing key insights and partnering with the M&C Content team and/or external freelancers to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences.
- Collaborate with M&C channel leads (Events, PR, Social, Web etc.) and discipline teams (design, content, video etc) to ensure marketing plans are implemented effectively across all platforms, with consistent measurement and optimization practices.
- Partner with regional marketing counterparts to provide direction on product marketing and demand generation initiatives by region
- Collaborate with the Brand team to elevate the DTCC brand and ensure brand consistency across all touchpoints while bringing creativity and differentiation to how we express the brand in various formats and forums.
- Leverage data and analytics to track program, content and channel performance to identify opportunities for improvement and communicate impact to stakeholders
- Mitigates risk by following established procedures and monitoring controls, spotting key errors and demonstrating strong ethical behavior.
Qualifications:
- Minimum of 8 years of related experience - general B2B marketing / communications / product marketing experience / background in trade reporting preferred.
- Bachelor's degree preferred or equivalent experience.
- Strong understanding of financial services and broader financial ecosystem, with experience developing marketing strategies in a complex, regulated environment.
- Experience with Marketo preferred, or other marketing automation platforms.
- Strategic Orientation: Approach is strategic and critical thinking oriented. Challenges constructively and drives end-to-end problem solving. Brings an innovative approach to business opportunities, foreseeing problems before they arise, and challenging complacency and the way things have always been done. The ability to create long-term strategies and plans, which reflect a thorough understanding of how the business operates.
- Collaborative Mindset: Effectively communicates a compelling picture of how team goals ladder up to both departmental and organizational priorities. Exceptional ability to build relationships with key stakeholders, both within the Marketing and Communications department and throughout the organization through a strong level of presence, EQ and interpersonal skills.
- Hands-On Operator: A leader who "rolls up their sleeves" and is not afraid to "lean-in" to a problem and get involved when the situation requires attention. Leads from the front with energy, drive and a pragmatic, engaged approach to day-to-day execution. Strong detail orientation. Comfortable working in a dynamic, fast-paced, and collaborative culture.
- Drive for Results : Ensures things are getting done at an appropriate pace, impacting business performance at the highest levels. Evoking ownership and accountability, streamlining processes and structure, leveraging technology to drive efficiencies and reallocating resources quickly and flexibly.
- Strong understanding of financial services and broader financial ecosystem, with experience developing marketing strategies in a complex, regulated environment
The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About Us
With over 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes, bringing enhanced resilience and soundness to existing financial markets while advancing the digital asset ecosystem. In 2024, DTCC's subsidiaries processed securities transactions valued at U.S. $3.7 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at U.S. $99 trillion. DTCC's Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 25 billion messages annually. To learn more, please visit us at or connect with us on LinkedIn, X, YouTube, Facebook and Instagram.
DTCC proudly supports Flexible Work Arrangements favoring openness and gives people freedom to do their jobs well, by encouraging diverse opinions and emphasizing teamwork. When you join our team, you'll have an opportunity to make meaningful contributions at a company that is recognized as a thought leader in both the financial services and technology industries. A DTCC career is more than a good way to earn a living. It's the chance to make a difference at a company that's truly one of a kind.
Learn more about Clearance and Settlement by clicking here.
About the Team
The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.
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1
Associate Director, Marketing
07065 Rahway, New Jersey
Merck
Posted today
Job Viewed
Job Description
**Job Requirements**
**_This posting has been created to pipeline talent for prospective roles that we anticipate will be needed soon in our organization. By applying to this Pipeline Advertisement, you will be submitting your interest to be contacted for a similar roles to what is described in the Pipeline Advertisement._**
Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.
At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. We are currently recruiting for Associate Director, U.S. Marketing
The role will oversee foundational strategy and planning, including positioning, targeting and launch planning (including but not limited to, segmentation, market research, and creative campaign development). The role will oversee the creative agency of record and also collaborate with multiple stakeholders to drive and align on decisions, including field sales, marketing operations, Legal, Regulatory, Medical, etc.
Our U.S. marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.
This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.
**The specific responsibilities of the role will include, but are not limited to:**
+ Leading strategy development and execution for anticipated launches, identifying both product and franchise opportunities
+ Partnering with sales leadership and customer facing teams to ensure executional alignment against strategic imperatives
+ Partnering with Product Marketing Owner to drive brand strategy by providing input on strategy and decisions that affect customer segments
+ Leading the process of segmentation, targeting, and developing key performance indicators (KPIs)
+ Ensuring an integrated approach by partnering with the team and shared stakeholders across business priorities
+ Collaborating with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions
+ Working with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans.
**Position Qualifications:**
+ Required: BA/BS
+ Preferred: MBA or equivale
**Required Knowledge and Skills:**
+ A minimum of 5 years healthcare industry experience in the areas of strategic marketing and brand management
+ Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
+ Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
+ Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
+ Understanding of omnichannel marketing, digital and non-digital channels, and agencies
+ A growth mindset, strong collaboration and business agility
+ Demonstrates high degree of integrity and ethics
+ Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
**Preferred Knowledge and Skills:**
+ Product launch or launch planning experience
+ Understanding of U.S. market
+ Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
+ Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant
#USPharma
**Requisition ID:** P-
**_This posting has been created to pipeline talent for prospective roles that we anticipate will be needed soon in our organization. By applying to this Pipeline Advertisement, you will be submitting your interest to be contacted for a similar roles to what is described in the Pipeline Advertisement._**
Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.
At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. We are currently recruiting for Associate Director, U.S. Marketing
The role will oversee foundational strategy and planning, including positioning, targeting and launch planning (including but not limited to, segmentation, market research, and creative campaign development). The role will oversee the creative agency of record and also collaborate with multiple stakeholders to drive and align on decisions, including field sales, marketing operations, Legal, Regulatory, Medical, etc.
Our U.S. marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.
This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.
**The specific responsibilities of the role will include, but are not limited to:**
+ Leading strategy development and execution for anticipated launches, identifying both product and franchise opportunities
+ Partnering with sales leadership and customer facing teams to ensure executional alignment against strategic imperatives
+ Partnering with Product Marketing Owner to drive brand strategy by providing input on strategy and decisions that affect customer segments
+ Leading the process of segmentation, targeting, and developing key performance indicators (KPIs)
+ Ensuring an integrated approach by partnering with the team and shared stakeholders across business priorities
+ Collaborating with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions
+ Working with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans.
**Position Qualifications:**
+ Required: BA/BS
+ Preferred: MBA or equivale
**Required Knowledge and Skills:**
+ A minimum of 5 years healthcare industry experience in the areas of strategic marketing and brand management
+ Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
+ Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
+ Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
+ Understanding of omnichannel marketing, digital and non-digital channels, and agencies
+ A growth mindset, strong collaboration and business agility
+ Demonstrates high degree of integrity and ethics
+ Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
**Preferred Knowledge and Skills:**
+ Product launch or launch planning experience
+ Understanding of U.S. market
+ Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
+ Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant
#USPharma
**Requisition ID:** P-
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2
Marketing and Admissions Director
07451 Ridgewood, New Jersey
Genesis Healthcare
Posted today
Job Viewed
Job Description
Overview
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.
Responsibilities
The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.
This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.
Here's a brief overview of the responsibilities and core impact this role will make:
*Referral Generation - Management
*Competitive Landscape Analysis
*Community Engagement - Brand Management
*Territory Management and Admissions
*Benefits Verifications
*Leadership and Team Building
Qualifications
Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
Ability to adjust work schedule based on centers' business need, specifically incoming admissions.
Benefits
*Variable compensation plans
*Tuition, Travel, and Wireless Service Discounts
*Employee Assistance Program to support mental health
*Employee Foundation to financially assist through unforeseen hardships
*Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
We also offer several voluntary insurances such as:
*Pet Insurance
*Term and Whole Life Insurance
*Short-term Disability
*Hospital Indemnity
*Personal Accident
*Critical Illness
*Cancer Coverage
Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.
Posted Salary Range
USD $65,000.00 - USD $85,000.00 /Yr.
Genesis HealthCare, Inc. and all affiliated entities (collectively "Genesis") has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.
Responsibilities
The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.
This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.
Here's a brief overview of the responsibilities and core impact this role will make:
*Referral Generation - Management
*Competitive Landscape Analysis
*Community Engagement - Brand Management
*Territory Management and Admissions
*Benefits Verifications
*Leadership and Team Building
Qualifications
Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
Ability to adjust work schedule based on centers' business need, specifically incoming admissions.
Benefits
*Variable compensation plans
*Tuition, Travel, and Wireless Service Discounts
*Employee Assistance Program to support mental health
*Employee Foundation to financially assist through unforeseen hardships
*Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
We also offer several voluntary insurances such as:
*Pet Insurance
*Term and Whole Life Insurance
*Short-term Disability
*Hospital Indemnity
*Personal Accident
*Critical Illness
*Cancer Coverage
Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.
Posted Salary Range
USD $65,000.00 - USD $85,000.00 /Yr.
Genesis HealthCare, Inc. and all affiliated entities (collectively "Genesis") has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.
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3
Director of Marketing
11026 Great Neck, New York
Robert Half
Posted today
Job Viewed
Job Description
Description We are looking for a dynamic Director of Marketing to lead strategic initiatives and drive brand growth in the healthcare industry. This role requires expertise in digital marketing, event planning, and analytics to enhance audience engagement and achieve business objectives. The ideal candidate will excel in managing agency relationships and crafting innovative strategies to elevate brand presence.
Responsibilities:
- Develop and execute comprehensive marketing strategies tailored to healthcare audiences.
- Oversee the planning and execution of events designed to promote the brand and engage stakeholders.
- Utilize digital tools and analytics platforms, such as Google Analytics, to monitor campaign performance and optimize results.
- Collaborate with external agencies to ensure alignment with brand goals and marketing objectives.
- Drive initiatives to enhance brand awareness and visibility across multiple channels.
- Manage budgets and resources effectively to maximize the impact of marketing campaigns.
- Lead and mentor a marketing team, fostering a collaborative and results-driven environment.
- Stay abreast of industry trends and emerging technologies to incorporate innovative strategies.
- Evaluate and refine marketing tactics to support organizational goals.
- Ensure all marketing efforts comply with relevant regulations and standards within the healthcare sector. Requirements - Proven experience in marketing leadership roles within the healthcare industry.
- Strong expertise in digital marketing strategies and tools, including Google Analytics.
- Demonstrated success in planning and executing impactful events.
- Ability to manage external agencies and build productive partnerships.
- Exceptional skills in crafting and implementing brand awareness initiatives.
- Proficiency in analyzing data to drive decision-making and improve campaign outcomes.
- Excellent organizational and budget management abilities.
- Strong leadership and communication skills to guide teams and collaborate with stakeholders. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
Responsibilities:
- Develop and execute comprehensive marketing strategies tailored to healthcare audiences.
- Oversee the planning and execution of events designed to promote the brand and engage stakeholders.
- Utilize digital tools and analytics platforms, such as Google Analytics, to monitor campaign performance and optimize results.
- Collaborate with external agencies to ensure alignment with brand goals and marketing objectives.
- Drive initiatives to enhance brand awareness and visibility across multiple channels.
- Manage budgets and resources effectively to maximize the impact of marketing campaigns.
- Lead and mentor a marketing team, fostering a collaborative and results-driven environment.
- Stay abreast of industry trends and emerging technologies to incorporate innovative strategies.
- Evaluate and refine marketing tactics to support organizational goals.
- Ensure all marketing efforts comply with relevant regulations and standards within the healthcare sector. Requirements - Proven experience in marketing leadership roles within the healthcare industry.
- Strong expertise in digital marketing strategies and tools, including Google Analytics.
- Demonstrated success in planning and executing impactful events.
- Ability to manage external agencies and build productive partnerships.
- Exceptional skills in crafting and implementing brand awareness initiatives.
- Proficiency in analyzing data to drive decision-making and improve campaign outcomes.
- Excellent organizational and budget management abilities.
- Strong leadership and communication skills to guide teams and collaborate with stakeholders. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
View Now
4
Strategic Sourcing Director, Marketing & Sales
07936 East Hanover, New Jersey
Mondelez International
Posted today
Job Viewed
Job Description
**Job Description**
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It Matter.**
You build winning relationship with suppliers, define new and creative sourcing strategies, and lead change with external suppliers and internal stakeholders. In this role, you drive the development of best practices for spend categories to leverage global scale, maximize total cost of ownership savings and enable procurement value contribution. A deep understanding of business needs, supply market insights, risks and opportunities, are necessary to help deliver business goals.
**How you will contribute**
To help Mondelēz International achieve a sustainable competitive advantage, you will apply your knowledge of business strategy for the North American market, defining sourcing strategies and leveraging the supplier landscape. You will deliver on regional and country specific needs to contribute to our Regional and Global key performance indicators, including productivity, cash, quality, service, supplier relationship management, innovation, well-being and sustainability. In addition, you will regularly interact with multiple key stakeholders at global and local levels to achieve business goals and manage supplier relationships while simultaneously leveraging global scale with a mindset of value and return on ROI. The ideal candidate will simplify the spend category to ensure compliance with policies and processes, manage risk and business continuity, and recruit, retain, develop and effectively empower a team of direct and indirect reports.
**What you will bring**
A desire to drive your future and accelerate your career with experience and knowledge in:
+ Strategic Sourcing and change management at local and global levels across various markets.
+ Demonstrating a future-focused mindset, showing curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business strategies.
+ Risk Management and Compliance
+ Understanding business and financials and how procurement brings financial value to the overall profit and loss statement of the organization.
+ Leading and developing teams in a multi-cultural environment.
+ Organizational agility, influencing stakeholders and interacting effectively with senior leaders based on a deep understanding of business priorities.
+ Modelling trust, integrity, accountability, and perseverance.
**More about this role**
**Education / Certifications:** Bachelor's degree in business / marketing or equivalent. Masters preferred.
**Job specific requirements:** Min 12 years of experience in Strategic Sourcing.
**Travel requirements:** 20% to 30% per year.
**Work schedule:** Monday to Friday. Hybrid Role - Office 2-3 days per week.
**Salary and Benefits:**
The base salary range for this position is $141,000 - $211,000; the exact salary depends on several factors such as experience, skills, education, and budget.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results and eligibility to participate in our long-term incentive program.
Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
Country to country Relocation support available through our Global Mobility Policies
**Business Unit Summary**
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
For more information about your Federal rights, please see eeopost.pdf ; EEO is the Law Poster Supplement ; Pay Transparency Nondiscrimination Provision ; Know Your Rights: Workplace Discrimination is Illegal
**Job Type**
Regular
Sourcing
Procurement
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It Matter.**
You build winning relationship with suppliers, define new and creative sourcing strategies, and lead change with external suppliers and internal stakeholders. In this role, you drive the development of best practices for spend categories to leverage global scale, maximize total cost of ownership savings and enable procurement value contribution. A deep understanding of business needs, supply market insights, risks and opportunities, are necessary to help deliver business goals.
**How you will contribute**
To help Mondelēz International achieve a sustainable competitive advantage, you will apply your knowledge of business strategy for the North American market, defining sourcing strategies and leveraging the supplier landscape. You will deliver on regional and country specific needs to contribute to our Regional and Global key performance indicators, including productivity, cash, quality, service, supplier relationship management, innovation, well-being and sustainability. In addition, you will regularly interact with multiple key stakeholders at global and local levels to achieve business goals and manage supplier relationships while simultaneously leveraging global scale with a mindset of value and return on ROI. The ideal candidate will simplify the spend category to ensure compliance with policies and processes, manage risk and business continuity, and recruit, retain, develop and effectively empower a team of direct and indirect reports.
**What you will bring**
A desire to drive your future and accelerate your career with experience and knowledge in:
+ Strategic Sourcing and change management at local and global levels across various markets.
+ Demonstrating a future-focused mindset, showing curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business strategies.
+ Risk Management and Compliance
+ Understanding business and financials and how procurement brings financial value to the overall profit and loss statement of the organization.
+ Leading and developing teams in a multi-cultural environment.
+ Organizational agility, influencing stakeholders and interacting effectively with senior leaders based on a deep understanding of business priorities.
+ Modelling trust, integrity, accountability, and perseverance.
**More about this role**
**Education / Certifications:** Bachelor's degree in business / marketing or equivalent. Masters preferred.
**Job specific requirements:** Min 12 years of experience in Strategic Sourcing.
**Travel requirements:** 20% to 30% per year.
**Work schedule:** Monday to Friday. Hybrid Role - Office 2-3 days per week.
**Salary and Benefits:**
The base salary range for this position is $141,000 - $211,000; the exact salary depends on several factors such as experience, skills, education, and budget.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results and eligibility to participate in our long-term incentive program.
Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
Country to country Relocation support available through our Global Mobility Policies
**Business Unit Summary**
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
For more information about your Federal rights, please see eeopost.pdf ; EEO is the Law Poster Supplement ; Pay Transparency Nondiscrimination Provision ; Know Your Rights: Workplace Discrimination is Illegal
**Job Type**
Regular
Sourcing
Procurement
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
View Now
5
Director, Digital Marketing Strategy
11354 Queens, New York
Fidelis Care
Posted today
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
- Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
- Oversee a team of five digital, social, and database marketing professionals
- Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
- Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
- Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
- Oversee creation and maintenance of web sites, including content, accessibility, design and performance
- Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
- Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
- Develop and oversee enterprise video strategy
- Develop and oversee the strategy, content, and implementation of email and text campaigns
- Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
- Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
- Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
- Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
Education/Experience:
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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6
Director of Marketing & eCommerce
07666 Teaneck, New Jersey
Robert Half
Posted today
Job Viewed
Job Description
Description We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.
Responsibilities:
- Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.
- Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.
- Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.
- Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.
- Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.
- Collaborate with cross-functional teams to create impactful marketing collateral and content.
- Monitor market trends and competitor activities to identify opportunities and refine strategies.
- Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.
- Manage budgets effectively, allocating resources to maximize ROI.
- Provide leadership and mentorship to the marketing team, fostering growth and development. Requirements - Proven experience in marketing leadership, preferably within the retail industry.
- Expertise in digital marketing tools such as Google AdWords, Google Analytics, and Facebook Insights.
- Strong knowledge of Content Management Systems (CMS) and CRM platforms.
- Demonstrated ability to plan and execute successful campaigns.
- Exceptional analytical skills and data-driven decision-making capabilities.
- Experience in eCommerce operations and optimizing online sales strategies.
- Excellent communication and leadership skills to guide teams and projects effectively.
- Familiarity with creating and managing marketing collateral and brand-focused initiatives. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
Responsibilities:
- Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.
- Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.
- Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.
- Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.
- Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.
- Collaborate with cross-functional teams to create impactful marketing collateral and content.
- Monitor market trends and competitor activities to identify opportunities and refine strategies.
- Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.
- Manage budgets effectively, allocating resources to maximize ROI.
- Provide leadership and mentorship to the marketing team, fostering growth and development. Requirements - Proven experience in marketing leadership, preferably within the retail industry.
- Expertise in digital marketing tools such as Google AdWords, Google Analytics, and Facebook Insights.
- Strong knowledge of Content Management Systems (CMS) and CRM platforms.
- Demonstrated ability to plan and execute successful campaigns.
- Exceptional analytical skills and data-driven decision-making capabilities.
- Experience in eCommerce operations and optimizing online sales strategies.
- Excellent communication and leadership skills to guide teams and projects effectively.
- Familiarity with creating and managing marketing collateral and brand-focused initiatives. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
View Now
7
Associate Director, Channel Marketing
08830 Iselin, New Jersey
Grant Thornton
Posted today
Job Viewed
Job Description
Grant Thornton is seeking an Associate Director, Channel Marketing to join the team. Approved office locations can be found below.
About the Role
At Grant Thornton, marketing is about connecting strategy with execution to drive measurable growth. We're seeking a strategic and experienced Associate Director, Channel Marketing to lead firmwide marketing efforts for our Private Equity (PE) and Board of Directors (Boards) channels. This role will be instrumental in shaping channel strategy, aligning stakeholders, and supporting high-impact campaigns that support national priorities.
Your Day-to-Day May Include:
+ Leading strategic marketing efforts for the PE and Boards channels, ensuring alignment with firmwide priorities.
+ Translating those priorities into marketing plans and calendars that align with firm-wide objectives while addressing channel needs.
+ Collaborating with cross-functional teams across industries, service lines, account teams, and national leadership to drive channel visibility and impact.
+ Working in partnership with campaign strategists to customize and activate channel-specific content and thought leadership.
+ Planning and overseeing the execution of 1st and 3rd party events and sponsorships that enhance our brand presence and generate qualified leads.
+ Partnering with cross-functional teams including Events & Sponsorships, Field Marketing, and Sales Enablement to ensure integrated, consistent client experiences.
+ Supporting the new Head of Private Equity with marketing strategy and execution aligned to growth goals.
+ Maintaining quality marketing data to measure and report on marketing performance metrics that demonstrate impact and inform future strategy.
+ Maintaining a pulse on industry trends, competitor activities, and market dynamics to identify strategic opportunities and inform marketing strategies.
+ Managing channel-specific marketing budgets and timelines to ensure efficient resource allocation and timely delivery.
+ Coordinating with onshore/offshore team members to ensure seamless execution and consistent messaging across all marketing initiatives.
+ Identifying opportunities to repurpose or scale best practice marketing approaches.
+ Serving as a liaison and providing marketing consultation to our Alliance channel Providing oversight and coaching to the Channel Marketing Manager
+ Building a scalable marketing model that can expand to support additional channels as business needs evolve.
+ Other duties as assigned.
You Have the Following Technical Skills and Qualifications:
+ Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
+ 10-15 years of proven experience in strategic marketing leadership, preferably in professional services or B2B environments.
+ Experience in channel marketing, and deep understanding of the Private Equity channel required.
+ Thorough understanding of various marketing channels and their relevance to achieving strategic business goals.
+ Exceptional communication and stakeholder management skills, with the ability to influence senior leaders.
+ Strong written and verbal communication skills with ability to create compelling content and presentations.
+ Experience working in complex, matrixed organizations with cross-functional collaboration.
+ Excellent project management, critical thinking, and organizational skills with strong attention to detail.
+ Highly collaborative and able to work within and through teams to achieve stated goals.
+ Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders.
+ Innovative and creative approach to developing work products and solving complex problems.
+ Commitment to actively learning and adopting best practices from across the team.
+ Proven client service skills and ability to effectively interface with stakeholders at all levels.
+ Metrics-driven mindset with a strategic and creative approach to problem-solving.
+ Ability to thrive in a high-touch, fast-paced environment requiring real-time responsiveness and contextual judgment.
+ Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint.
+ Ability to quickly learn and adapt to new programs and technologies.
+ Experience with marketing automation platforms, CRM systems, and digital marketing tools.
The base salary range for this position in the firm's Chicago, IL, Downers Grove, IL, and Baltimore, MD offices only is between $152,000 and $28,000 per year.
The base salary range for this position in the firm's Washington, DC, Iselin, NJ and New York, NY offices only is between 164,200 and 246,200 per year.
About Us
At Grant Thornton, we believe in making business more personal and building trust into every result - for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It's what makes us different, and we think being different makes us better.
In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2 7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.
About the Team
The team you're about to join is ready to help you thrive. Here's how:
- Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work in the way that best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least two days per week, either at a GT office or client site.
- Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
- We understand that your needs, responsibilities and experiences are different - and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we're taking action for diversity, equity & inclusion at what you can expect next:
If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
+ Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
Additional Details:
It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact
For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
About the Role
At Grant Thornton, marketing is about connecting strategy with execution to drive measurable growth. We're seeking a strategic and experienced Associate Director, Channel Marketing to lead firmwide marketing efforts for our Private Equity (PE) and Board of Directors (Boards) channels. This role will be instrumental in shaping channel strategy, aligning stakeholders, and supporting high-impact campaigns that support national priorities.
Your Day-to-Day May Include:
+ Leading strategic marketing efforts for the PE and Boards channels, ensuring alignment with firmwide priorities.
+ Translating those priorities into marketing plans and calendars that align with firm-wide objectives while addressing channel needs.
+ Collaborating with cross-functional teams across industries, service lines, account teams, and national leadership to drive channel visibility and impact.
+ Working in partnership with campaign strategists to customize and activate channel-specific content and thought leadership.
+ Planning and overseeing the execution of 1st and 3rd party events and sponsorships that enhance our brand presence and generate qualified leads.
+ Partnering with cross-functional teams including Events & Sponsorships, Field Marketing, and Sales Enablement to ensure integrated, consistent client experiences.
+ Supporting the new Head of Private Equity with marketing strategy and execution aligned to growth goals.
+ Maintaining quality marketing data to measure and report on marketing performance metrics that demonstrate impact and inform future strategy.
+ Maintaining a pulse on industry trends, competitor activities, and market dynamics to identify strategic opportunities and inform marketing strategies.
+ Managing channel-specific marketing budgets and timelines to ensure efficient resource allocation and timely delivery.
+ Coordinating with onshore/offshore team members to ensure seamless execution and consistent messaging across all marketing initiatives.
+ Identifying opportunities to repurpose or scale best practice marketing approaches.
+ Serving as a liaison and providing marketing consultation to our Alliance channel Providing oversight and coaching to the Channel Marketing Manager
+ Building a scalable marketing model that can expand to support additional channels as business needs evolve.
+ Other duties as assigned.
You Have the Following Technical Skills and Qualifications:
+ Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
+ 10-15 years of proven experience in strategic marketing leadership, preferably in professional services or B2B environments.
+ Experience in channel marketing, and deep understanding of the Private Equity channel required.
+ Thorough understanding of various marketing channels and their relevance to achieving strategic business goals.
+ Exceptional communication and stakeholder management skills, with the ability to influence senior leaders.
+ Strong written and verbal communication skills with ability to create compelling content and presentations.
+ Experience working in complex, matrixed organizations with cross-functional collaboration.
+ Excellent project management, critical thinking, and organizational skills with strong attention to detail.
+ Highly collaborative and able to work within and through teams to achieve stated goals.
+ Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders.
+ Innovative and creative approach to developing work products and solving complex problems.
+ Commitment to actively learning and adopting best practices from across the team.
+ Proven client service skills and ability to effectively interface with stakeholders at all levels.
+ Metrics-driven mindset with a strategic and creative approach to problem-solving.
+ Ability to thrive in a high-touch, fast-paced environment requiring real-time responsiveness and contextual judgment.
+ Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint.
+ Ability to quickly learn and adapt to new programs and technologies.
+ Experience with marketing automation platforms, CRM systems, and digital marketing tools.
The base salary range for this position in the firm's Chicago, IL, Downers Grove, IL, and Baltimore, MD offices only is between $152,000 and $28,000 per year.
The base salary range for this position in the firm's Washington, DC, Iselin, NJ and New York, NY offices only is between 164,200 and 246,200 per year.
About Us
At Grant Thornton, we believe in making business more personal and building trust into every result - for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It's what makes us different, and we think being different makes us better.
In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2 7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.
About the Team
The team you're about to join is ready to help you thrive. Here's how:
- Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work in the way that best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least two days per week, either at a GT office or client site.
- Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
- We understand that your needs, responsibilities and experiences are different - and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we're taking action for diversity, equity & inclusion at what you can expect next:
If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
+ Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
Additional Details:
It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact
For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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8
Director, HCP Marketing- Elinzanetant
07927 Cedar Knolls, New Jersey
Bayer
Posted today
Job Viewed
Job Description
**At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.**
**Director, HCP Marketing- Elinzanetant**
**PURPOSE**
Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop medicines that help improve patient lives.
Bayer has been a leader in WHC for over 100 years and are proud to continue to innovate and launch a new menopause treatment in the US. The HCP Director on the Women's Healthcare Squad will be a part of a growing team and directly contribute to the launch success of this new product. They will lead the development and execution of branded initiatives for both HCP and patient audiences. The role will partner closely with Brand Leaders, the Customer Engagement team and Digital Strategy and Operations to ensure strategic alignment, executional excellence and optimal channel performance.
**YOUR TASKS AND RESPONSIBILITIES**
The primary responsibilities of this role, Director, HCP Marketing- Elinzanetant, are to:
+ Develop and lead HCP customer facing strategy and execution in partnership with HCP team lead, and coordinate with digital marketing lead to ensure optimal non-personal ecosystem and synergy of messaging
+ Responsible for creative, digital and production agencies, contributes to the development of brand strategy, leads implementation and execution of brand strategy, and operational plans for HCP personal promotion
+ Collaborate with customer facing teams and act as brand steward ensuring brand strategy and positioning are at the center of all branded efforts
+ Lead planning and execution of customer facing teams, POA meeting and off cycle touchpoint meetings
+ Communicate with various levels, including head of marketing, marketing team and head of sales and areas within US Sales and Marketing
+ Work with finance and control to monitor agency spend and channel optimization
+ Maintain frequent contact with both global and U.S. marketing to monitor and track developments and planning of key events, ensuring alignment
+ Partner with HCP marketing team to develop and optimize peer-to-peer programs and KOL engagement strategy to reach target customers with brand messaging and position Bayer as a preferred partner in Menopause
+ Collaborate with key cross-functional partners to ensure aligned brand execution across all functions and support brand planning process including development of tactical plans and associated budget
+ Use market research and analytics to ensure data-driven decision-making in support of strategy
+ Partner closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
+ Lead HCP agency of record and support vendor relationships, this position does not have direct reports, but will collaborate across multiple stakeholder groups, assuming informal and project team leadership responsibilities.
**WHO YOU ARE**
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
**REQUIRED QUALIFICATIONS**
+ Bachelor's degree with at least five to seven years of healthcare/pharma experience;
+ At least two years of marketing experience;
+ Ability to lead and influence key stakeholders on the overall marketing strategy and execution.
+ Clear communication skills
+ Strong business acumen, strategic thinking
+ Ability to interact with upper management
+ Excellent decision-making capabilities
+ Business Insight & analytics
+ Ability to manage ambiguity and lead without authority
**PREFERRED QUALIFICATIONS**
+ Women's Healthcare or related experience;
+ Sales or sales training experience;
+ Experience working through the Medical/Legal/Regulatory review process.
Employees can expect to be paid a salary between $163,303.20 - $244,954.80.
Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 09/12/2025.
+ #LI-US
+ #LI-US-AMS
**YOUR APPLICATION**
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
**Location:** United States : New Jersey : Whippany | United States : Connecticut : Berlin | United States : Connecticut : Bristol | United States : Connecticut : HARTFORD S | United States : Connecticut : Hartford | United States : Connecticut : Mystic | United States : Connecticut : New Britain | United States : Connecticut : New Haven | United States : Connecticut : Residence Based | United States : Connecticut : STAMFORD | United States : Connecticut : Stamford | United States : Connecticut : Waterbury | United States : Connecticut : West Haven | United States : New Jersey : Cedar Knolls | United States : New Jersey : Cherry Hill | United States : New Jersey : Edison | United States : New Jersey : Egg Harbor Twp | United States : New Jersey : FREEHOLD | United States : New Jersey : Fairfield | United States : New Jersey : Jersey City | United States : New Jersey : Lakewood | United States : New Jersey : Montville | United States : New Jersey : Morristown | United States : New Jersey : Newark | United States : New Jersey : Old Bridge | United States : New Jersey : Parsippany | United States : New Jersey : Paterson | United States : New Jersey : Residence Based | United States : New Jersey : Toms River | United States : New Jersey : Trenton | United States : New Jersey : Vineland | United States : New Jersey : Wayne | United States : New York : Bronx | United States : New York : Brooklyn | United States : New York : Manhattan | United States : New York : Queens | United States : New York : Staten Island
**Division:** Pharmaceuticals
**Reference Code:**
**Contact Us**
**Email:**
**Director, HCP Marketing- Elinzanetant**
**PURPOSE**
Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop medicines that help improve patient lives.
Bayer has been a leader in WHC for over 100 years and are proud to continue to innovate and launch a new menopause treatment in the US. The HCP Director on the Women's Healthcare Squad will be a part of a growing team and directly contribute to the launch success of this new product. They will lead the development and execution of branded initiatives for both HCP and patient audiences. The role will partner closely with Brand Leaders, the Customer Engagement team and Digital Strategy and Operations to ensure strategic alignment, executional excellence and optimal channel performance.
**YOUR TASKS AND RESPONSIBILITIES**
The primary responsibilities of this role, Director, HCP Marketing- Elinzanetant, are to:
+ Develop and lead HCP customer facing strategy and execution in partnership with HCP team lead, and coordinate with digital marketing lead to ensure optimal non-personal ecosystem and synergy of messaging
+ Responsible for creative, digital and production agencies, contributes to the development of brand strategy, leads implementation and execution of brand strategy, and operational plans for HCP personal promotion
+ Collaborate with customer facing teams and act as brand steward ensuring brand strategy and positioning are at the center of all branded efforts
+ Lead planning and execution of customer facing teams, POA meeting and off cycle touchpoint meetings
+ Communicate with various levels, including head of marketing, marketing team and head of sales and areas within US Sales and Marketing
+ Work with finance and control to monitor agency spend and channel optimization
+ Maintain frequent contact with both global and U.S. marketing to monitor and track developments and planning of key events, ensuring alignment
+ Partner with HCP marketing team to develop and optimize peer-to-peer programs and KOL engagement strategy to reach target customers with brand messaging and position Bayer as a preferred partner in Menopause
+ Collaborate with key cross-functional partners to ensure aligned brand execution across all functions and support brand planning process including development of tactical plans and associated budget
+ Use market research and analytics to ensure data-driven decision-making in support of strategy
+ Partner closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
+ Lead HCP agency of record and support vendor relationships, this position does not have direct reports, but will collaborate across multiple stakeholder groups, assuming informal and project team leadership responsibilities.
**WHO YOU ARE**
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
**REQUIRED QUALIFICATIONS**
+ Bachelor's degree with at least five to seven years of healthcare/pharma experience;
+ At least two years of marketing experience;
+ Ability to lead and influence key stakeholders on the overall marketing strategy and execution.
+ Clear communication skills
+ Strong business acumen, strategic thinking
+ Ability to interact with upper management
+ Excellent decision-making capabilities
+ Business Insight & analytics
+ Ability to manage ambiguity and lead without authority
**PREFERRED QUALIFICATIONS**
+ Women's Healthcare or related experience;
+ Sales or sales training experience;
+ Experience working through the Medical/Legal/Regulatory review process.
Employees can expect to be paid a salary between $163,303.20 - $244,954.80.
Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 09/12/2025.
+ #LI-US
+ #LI-US-AMS
**YOUR APPLICATION**
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
**Location:** United States : New Jersey : Whippany | United States : Connecticut : Berlin | United States : Connecticut : Bristol | United States : Connecticut : HARTFORD S | United States : Connecticut : Hartford | United States : Connecticut : Mystic | United States : Connecticut : New Britain | United States : Connecticut : New Haven | United States : Connecticut : Residence Based | United States : Connecticut : STAMFORD | United States : Connecticut : Stamford | United States : Connecticut : Waterbury | United States : Connecticut : West Haven | United States : New Jersey : Cedar Knolls | United States : New Jersey : Cherry Hill | United States : New Jersey : Edison | United States : New Jersey : Egg Harbor Twp | United States : New Jersey : FREEHOLD | United States : New Jersey : Fairfield | United States : New Jersey : Jersey City | United States : New Jersey : Lakewood | United States : New Jersey : Montville | United States : New Jersey : Morristown | United States : New Jersey : Newark | United States : New Jersey : Old Bridge | United States : New Jersey : Parsippany | United States : New Jersey : Paterson | United States : New Jersey : Residence Based | United States : New Jersey : Toms River | United States : New Jersey : Trenton | United States : New Jersey : Vineland | United States : New Jersey : Wayne | United States : New York : Bronx | United States : New York : Brooklyn | United States : New York : Manhattan | United States : New York : Queens | United States : New York : Staten Island
**Division:** Pharmaceuticals
**Reference Code:**
**Contact Us**
**Email:**
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9