Marketing Director

07094 Secaucus, New Jersey Spark Talent HQ LLC

Posted 2 days ago

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About the job Marketing Director Location: Secaucus, NJ (On-site Only)Company Mission: Our client, a leading healthcare organization are passionate about delivering exceptional patient care. We're searching for a visionary Marketing Director to join this growing team!This pivotal role reports directly to the VP of Marketing. You'll be the architect of our marketing strategy, driving new patient acquisition, amplifying brand awareness, and overseeing a range of innovative initiatives. We need someone with exceptional organization, a knack for juggling projects, and a hawk-eye for detail.Responsibilities:Partner with the VP of Marketing to craft and execute strategic marketing plans aligned with company objectives.Lead and empower a team of 2-3 marketing professionals, providing guidance, coaching, and fostering their growth.Spearhead impactful marketing campaigns to attract new patients and elevate brand visibility.Leverage a diverse marketing mix, encompassing digital, social media, and traditional channels.Analyze key performance indicators (KPIs) to measure campaign success and generate insightful reports for management.Build and nurture strong relationships with internal stakeholders and external partners.Stay ahead of the curve on industry trends and emerging marketing technologies to drive innovation.Qualifications:Bachelor's degree in marketing or a relevant field.5-7 years of experience in marketing management, ideally in a B2C multi-brand environment.Expertise in digital organic marketing (SEO, Email Marketing, Content Marketing, Social Media Marketing).Proficiency in paid digital marketing (SEM, EMM) is a plus.Prior experience with marketing tools (PipeDrive, Orrto, DOMO, Google Ads, Meta Business Suite) is preferred.Exceptional organizational skills with the ability to manage multiple projects simultaneously.Meticulous attention to detail and ability to deliver high-quality work under pressure.Healthcare/dental industry experience is a plus.Proficiency in MS Office Suite; familiarity with Adobe Creative Suite is a benefit.A willingness to support marketing activities outside of regular business hours when necessary.Reporting: The Marketing Director reports directly to the VP of Marketing.Performance Measurement: Your success will be measured using key performance indicators (KPIs) commonly used in marketing, along with the growth in new patient acquisition.Compensation: $120,000 to $140,000 +BonusAre You In? If you're a highly motivated and strategic marketing leader with a proven track record of driving growth and brand recognition, we encourage you to apply and join us in fulfilling our mission.

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Marketing Director

07054 Parsippany, New Jersey IQVIA

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_To be eligible for this position, you must reside in the same country where the job is located. Ideal candidate will be located in the Eastern Standard Time zone, potential to consider someone in Central time due to client support needs._
**Director, Portfolio Marketing - Advisory and Brand Intelligence**
**Overview**
This position is responsible for the development and implementation of marketing plans that support the solutions and services that fall within the U.S. Advisory and Brand Intelligence Center of Excellence at IQVIA.
Specifically, this role will collaborate closely with business leaders and subject matter experts to understand market and competitive dynamics, customer landscape and target audience, and client business issues and needs. The candidate will use the analysis and other insights to develop and implement strategic marketing plans that include business objectives, marketing strategies, value propositions, a persona messaging framework and a campaign calendar. This person will also be responsible for influencing the pipeline, optimizing spend to channel performance and measuring ROI and closed won revenues for marketing initiatives.
**Responsibilities** :
+ Build and maintain a consistent persona messaging platform that clearly articulates the positioning of our Advisory and Brand Intelligence business, the key differentiators, value proposition, and how individual personas benefit within the life sciences industry.
+ Lead the marketing plan process including market trends and competitive landscape understanding, audience analysis, key message development with differentiated positioning and value propositions.
+ Build and maintain a consistent persona messaging platform that clearly articulates the positioning of our solutions, the key differentiators, value proposition, and how individual personas benefit within the life sciences industry.
+ Create and implement integrated marketing campaigns that translate the marketing objectives and strategies into successful tactics aimed at increasing awareness, providing lead generation and driving customer engagement.
+ Coordinate with other colleagues within the U.S. Marketing team to incorporate best practices and leverage capabilities to drive efficiencies in campaign development, execution and measurement.
+ Responsible for scanning the market and leveraging new and innovative technologies that help to build impactful, integrated marketing campaigns using web, digital, email, search, social media, PR and traditional print advertising to improve client responsiveness and engagement.
+ Create and execute successful content marketing and Thought Leadership strategies that support key initiatives within the business unit. Champion the thought leadership promotional initiatives to ensure a consistent industry leading voice.
+ Collaborate with subject matter experts to develop effective sales support materials including capabilities presentations, sell sheets, case studies, white papers and webinar content. Work with marketing operations and outside agency partners to ensure the highest level of professionalism and adherence to brand guidelines in the creation of all collateral materials and conference graphics.
+ Implement rigorous metrics around all campaign results to ensure strategies and tactics are well aligned and executed to maximize results and report to senior leaders monthly and/or quarterly. Course correct where necessary and make recommendations for improvements during the next planning cycle. Provide ideas and new methods that constantly strive to improve the marketing ROI process.
+ Assist in developing and maintaining CoE marketing expense budgets, taking control to ensure budgets stay on track, providing corrective action when and where necessary.
+ Track marketing campaigns and initiatives from top of funnel to bottom funnel stages effectively measuring and communicating performance measures in business and marketing reviews.
**Qualifications and Experience**
+ Bachelor's degree in marketing and a minimum of 10 years' experience in developing successful strategic marketing plans driving business growth.
+ Successful track record in developing innovative marketing campaigns and tactics to grow thought leadership advocacy and established businesses.
+ Prior experience in healthcare marketing with an understanding of pharma commercial functions (commercial/sales operations, marketing, brand management, managed markets) highly desirable.
+ Experience in technology B2B marketing also highly desirable.
+ Strong digital marketing experience with the ability to track and report ROI
+ Strong written and verbal communication skills with the ability to understand and write about complex ideas and solutions.
+ Ability to build solid cross-functional relationships and work with all levels within an organization.
+ Self-starter with a "take charge" attitude and the ability to work with minimal direction.
+ Comfortable working in a fast-paced changing environment with a certain level of ambiguity.
+ Strong organizational skills and the ability to organize and manage multiple priorities.
+ Innovative thinker with a desire for continuous learning.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. potential base pay range for this role, when annualized, is $107,900.00 - $300,800.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.
To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.
EEO Minorities/Females/Protected Veterans/Disabled
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Marketing Director Tic Tac Mints Innovation

07054 Parsippany, New Jersey Ferrero

Posted 2 days ago

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Job Location: ParsippanyCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.About the Role:As the Marketing Director, Tic Tac Innovation, you will play a pivotal role in shaping the future of the Tic Tac brand in the U.S. market. You'll take ownership of the Tic Tac Innovation portfolio across both the Mints and Sugar Candy categories, driving ongoing business activities and ensuring alignment with long-term brand goals.In this role, you will collaborate closely with the Area Marketing Manager to manage and optimize the current in-market innovation portfolio; lead the execution of strategic growth initiatives that support the brand's 5-year vision, and take charge of local validation and launch planning for key Tier 1 and Tier 2 global innovations, ensuring successful market entry and performance.You'll be at the forefront of innovation, bringing fresh ideas to life and making a tangible impact on one of the world's most iconic brands.The Marketing Director Tic Tac Innovation will report to the Area Marketing Manager, Sugar Confectionary & Gum, North America. This position is hybrid and will be based out of our North American HQ in Parsippany, NJ.Main Responsibilities:Provide brand / market dynamics and translate into growth strategies for the everyday Mints + Sugar Candy categoriesPartner with global organization to report insights and locally drive innovation initiativesValidate and lead the launch of key Tier 1 and Tier 2 innovations in the market - supervise the commercialization with excellence from concept to developmentInput and coordinate the assessment and develop business cases with Finance/Operations to support the launch of new formats, and proximity innovationLead the development and execution of marketing strategies and plans for the innovations to grow in volume & profit, and increase the long-term Tic Tac Powerbrand equityLead creative, media and PR agency management to drive communication work for the brands with media teamNurture an effective working relationship with key cross-functional partners, Category Management, Trade Marketing, Sales Operations and Sales Account Teams as well as external agencies and with peers in Presidenza GlobaleWho we are looking for:•Master's degree required, preferably in Business, Economics or Marketing •8+ years of successful experience in FMCG brand management, ideally in food •High energy, drive & creative; passionate about brands and marketing•Highly adaptive to dynamic and changing environments•Feels comfortable in complex matrix organization•Excellent communication and interpersonal skills, with an ability to influence internal stakeholders at all levels •Team player able to effectively interact and work with various functional departments•Strong analytical skills, with the ability to be structured and organized and detail oriented•Ability to manage and prioritize multiple projects within scheduled timelines •Experience working with consumer data; i.e. IRI, ACNielsen•Experience in creative development and managing creative agencies•Skills in packaging and design/visual identity development•Results-oriented and proactive to always propose new initiatives, improved ways of working and do things differently•Previous experience in developing product innovation •Strong independence to develop and manage presentation to Top Leadership•Experience with P&L and Budget ManagementCompensation DataThe base salary range for this position is $162,771 - $217,028 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

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Marketing Director - Direct Mail, CRM, Organic

07024 Fort Lee, New Jersey TRANZACT

Posted 5 days ago

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Marketing Director - Direct Mail, CRM, Organic Join to apply for the Marketing Director - Direct Mail, CRM, Organic role at TRANZACT Marketing Director - Direct Mail, CRM, Organic 1 day ago Be among the first 25 applicants Join to apply for the Marketing Director - Direct Mail, CRM, Organic role at TRANZACT Job Description TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. Job Description TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry. When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “ Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “ Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success. About the Role: We are seeking a highly driven and hands-on Marketing Director to oversee direct mail, lifecycle marketing, and organic channel strategy across TRANZACT’s lines of business. You’ll have the opportunity for owning and executing direct marketing acquisition and nurture campaigns for some of the largest insurance brands in the U.S. This role requires both strategic vision and operational management, with direct oversight of campaign planning, optimization, and tactical decision-making. Reporting to the Chief Marketing Officer as part of the Marketing Leadership Team, you will be instrumental in scaling performance marketing efforts through data-driven decisions, process improvements, and adoption of new tactics and strategies. This is a high-impact position ideal for a collaborative manager with deep expertise in driving multiple channels and a passion for delivering measurable growth. Key Responsibilities: Channel Strategy and Execution: Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning. Campaign Management: Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization. Team Management: Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth. Vendor and Agency Management: Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance. Cross-Functional Collaboration: Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies. Channel and Industry Expertise: Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy. Process and Operational Improvement: Develop and refine standard operating procedures to gain efficiencies in process. Qualifications Required Qualifications Bachelor’s Degree or higher in Business, Marketing, or related field Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams Direct hands-on experience managing performance marketing campaigns and budgets Demonstrated track record of achieving performance goals Outstanding communication skills and analytical decision-making Proven collaboration working across internal/external teams Ability to manage multiple projects and deadlines in a fast-paced environment Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI), project management and other channel-specific platforms Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC office Tuesdays and Thursdays Preferred Qualifications: Direct Mail/Print campaign experience strongly preferred Prior work experience in consumer health, financial services, insurance or other regulated sectors preferred Compensation And Benefits Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation. Compensation The base salary compensation range being offered for this role is $150+ USD per year based on experience. This role is also eligible to participate in the annual bonus program. Company Benefits TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply): Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program) Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave) Retirement Benefits: Savings Plan with annual nonelective company contribution. TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Equal Opportunity Employer / Disability / Vet Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at TRANZACT by 2x Sign in to set job alerts for “Marketing Director” roles. 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Marketing Director - Direct Mail, CRM, Organic

07024 Fort Lee, New Jersey WTW

Posted 7 days ago

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**Description**
TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.
We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.
When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - " _Be Real"_ - that means being genuine, keeping your word, and having the courage to make tough decisions. Our " _Be Real"_ values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
**About the Role:**
We are seeking a highly driven and hands-on Marketing Director to oversee direct mail, lifecycle marketing, and organic channel strategy across TRANZACT's lines of business. You'll have the opportunity for owning and executing direct marketing acquisition and nurture campaigns for some of the largest insurance brands in the U.S. This role requires both strategic vision and operational management, with direct oversight of campaign planning, optimization, and tactical decision-making. Reporting to the Chief Marketing Officer as part of the Marketing Leadership Team, you will be instrumental in scaling performance marketing efforts through data-driven decisions, process improvements, and adoption of new tactics and strategies. This is a high-impact position ideal for a collaborative manager with deep expertise in driving multiple channels and a passion for delivering measurable growth.
**Key Responsibilities:**
+ **Channel Strategy and Execution:** Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning.
+ **Campaign Management:** Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization.
+ **Team Management:** Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth.
+ **Vendor and Agency Management:** Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance.
+ **Cross-Functional Collaboration:** Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies.
+ **Channel and Industry Expertise:** Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy.
+ **Process and Operational Improvement:** Develop and refine standard operating procedures to gain efficiencies in process.
**Qualifications**
**Required Qualifications**
+ Bachelor's Degree or higher in Business, Marketing, or related field
+ Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams
+ Direct hands-on experience managing performance marketing campaigns and budgets
+ Demonstrated track record of achieving performance goals
+ Outstanding communication skills and analytical decision-making
+ Proven collaboration working across internal/external teams
+ Ability to manage multiple projects and deadlines in a fast-paced environment
+ Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI), project management and other channel-specific platforms
+ Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC office Tuesdays and Thursdays
**Preferred Qualifications:**
+ Direct Mail/Print campaign experience strongly preferred
+ Prior work experience in consumer health, financial services, insurance or other regulated sectors preferred
**Compensation and Benefits**
Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.
**Compensation**
The base salary compensation range being offered for this role is $150+ USD per year based on experience. This role is also eligible to participate in the annual bonus program.
**Company Benefits**
TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):
- **Health and Welfare Benefits** : Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
- **Leave Benefits** : Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
- **Retirement Benefits** : Savings Plan with annual nonelective company contribution.
TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet (
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Associate Marketing Director, US Specimen Acquisition

07417 Franklin Lakes, New Jersey BD (Becton, Dickinson and Company)

Posted 11 days ago

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**Job Description Summary**
**Job Description**
We are **the makers of possible**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a **maker of possible** with us.
**Position Overview:**
The Associate Director of Marketing, Specimen Management Solutions is responsible for driving profitable growth of the specimen acquisition portfolios across market segments. This role will evaluate and launch several pioneering innovations that will further accelerate our commercial performance and drive significant improvements in outcomes for customers and patients. The position will require tight collaboration across multiple collaborators within the US and Global platforms-including marketing, sales, clinical and medical affairs resources to ensure that short and long-term growth objectives for US Specimen Management are achieved. The role will be responsible for leading a team of Marketing Associates.
The ideal candidate will be a Creative "out-of-the-box" problem solver who could be described as intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
**Key Responsibilities:**
_Marketing Management-_
+ Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the business objectives. This includes, but is not limited to: market analysis, assessment, segmentation, targeting and demand & financial forecasting, product launches, pricing strategies, digital marketing, marketing automation, eCommerce campaign development and associated sales tools.
+ Complete and institutionalize value offers across the specimen acquisition portfolio - value offers must be able to "elevator" up to the higher Specimen Management brand promise and support C-Suite value creation.
+ Learns, establishes, implements, and maintains "standard processes" in brand marketing leveraging use of BD Way of Marketing and BD Way of Selling tools.
+ Represent and contribute US market trends and the voice of customer (VOC) to the global product development planning process.
+ Identify, build, and maintain relationships with key opinion leaders, customer advocates, clinical users, professional associations, and advisory boards in the US.
+ Solution management, including growth and innovation strategy, product lifecycle management, while optimizing channel mix
+ Generating actionable customer insights across multiple geographies to drive in market commercial strategies, innovation and commercial success
+ Generate undeniable proof-points, demonstrating the value of the offering to the market, and converting that into innovative pricing & business models
+ Build comprehensive marketing plans for solution offerings, outlining segment-specific messaging & positioning, understanding customers, profiles, & motivators.
_Commercial Excellence & Salesforce Effectiveness -_
+ Drive the adoption of innovation and higher value products through integrated marketing programs, inclusive of market shaping and development.
+ Establish fact-based account targeting and messaging plans to drive optimal return on sales, inclusive of account-based marketing aligned to the BDX US Region.
+ Identify new business opportunities and target accounts. Develop marketing programs to retain and increase penetration in existing BD customers and convert competitive accounts.
+ Partner with Communications marketing team and effectively use digital marketing programs and channel mix to drive sales funnel performance (velocity and yield) and to enhance the customer experience post-purchase aligned to our Global CX strategy.
+ Develop and implement critical initiatives that enhance the mutual (Customer/BD) lifetime value extracted from instrument placements.
+ Partner with Sales Enablement team guide sales process rigor, using SPI and the BD Way of Selling, and funnel management to drive profitable growth.
+ Partner with Business Operations and Analytics to track and report Sales performance aligned to business objectives and KDGs.
+ Lead in-depth discovery conversations with customers to identify deep insights on common problems/needs, clearly articulating the voice of the customer.
+ Partner with Worldwide team to advise, validate and new customer-centric solutions and capabilities that create differentiated value for the organization and for our customers.
+ Collaborate with GPO and Strategic Accounts team to establish annual pricing corridors by class of trade in partnership with Global Marketing and the US Region Commercial Leaders.
+ Collaborate with the Channel Management team to ensure effective distribution programs are being deployed to drive profitable business
_General Leadership -_
+ Effectively partner and collaborate within the matrix to drive key strategic and tactical marketing initiatives.
+ Responsible for monthly demand forecasts and quarterly financial forecasts.
+ Collaborate with Marketing Leadership, Sales and Operations to ensure timely and accurate communication of sales forecasts.
+ Manage and optimize expense budgets to achieve business goals and objectives.
+ Effectively lead talent management efforts to ensure required human resource capabilities are in place to implement strategies.
+ Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
+ Flexibility to travel up to 35% of the time.
**Minimum Qualifications:**
+ BS/BA in Business or Life Sciences
+ 10 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry
+ 5 years of Product Marketing Management experience
+ 3 years of experience leading teams.
+ Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
+ Strong experience applying business insight
+ History of showing sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
+ Proven history applying excellent presentation and communication skills for a wide variety of audiences.
+ Demonstrated experience building strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
+ Experience and confidence setting the vision, leading change and to empowering others.
+ Proven history displaying excellent organizational skills routinely working on multiple tasks with multiple people while effectively prioritizing.
+ Experience Confidently meeting tight deadlines in an environment of competing priorities
**Preferred Qualifications:**
+ MBA highly desirable
+ knowledge of clinical and/or laboratory market environment.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
**Why Join Us?**
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit? Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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**Primary Work Location**
USA NJ - Franklin Lakes
**Additional Locations**
**Work Shift**
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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Digital Marketing Director (Village of Roslyn)

11576 Roslyn, New York Poll Restaurants

Posted 2 days ago

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Job Description

full time

4 days ago Be among the first 25 applicants

This range is provided by Poll Restaurants. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $140,000.00/yr

Company Description:

High-end, privately owned restaurant group located in Nassau County on Long Island, NY, with multiple upscale restaurants on Long Island and one in Miami, FL.

Role:

This is a full-time hybrid role for a Digital Marketing Director , a new position within the company. You will be responsible for developing and implementing digital strategies and social media marketing campaigns with the goal of increasing reservations and continuing to build on the stellar reputations of the restaurant brands. Working approximately 75% on strategy, organization and execution, and 25% on content creation/editing, you will also direct and mentor a small creative team. This includes putting efficiencies and tools in place so that everyone can effectively execute communications and make the most of the brand content. You will be responsible for coordinating all marketing efforts, ensuring all content aligns with the overall brand strategy, and you will report regularly on analytics/results.

Qualifications:

  • Must be available to be on-site in Roslyn, NY, minimum 3 days/week (flexible)
  • Minimum 7 years work experience in a similar role and/or agency experience
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience in Media Planning, Digital Strategy and Social Media Marketing
  • Technical expertise with the most current Social Media Software/Tools
  • Experience with website CMS systems
  • Experience with email execution
  • Proficiency with analytics and reporting software
  • Strong analytical and organizational skills
  • Excellent written and verbal communication skills
  • Graphic Design skills a plus
  • Photography skills a plus
  • PR and traditional marketing/event experience a plus
  • Knowledge of restaurant business a plus
  • Sophisticated aesthetic a must
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Restaurants

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MARKETING ASSISTANT DIRECTOR.

07981 Hanover Township, New Jersey Air Mobility Command

Posted 4 days ago

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Join to apply for the MARKETING ASSISTANT DIRECTOR. role at Air Mobility Command 3 days ago Be among the first 25 applicants Join to apply for the MARKETING ASSISTANT DIRECTOR. role at Air Mobility Command Get AI-powered advice on this job and more exclusive features. This range is provided by Air Mobility Command. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $25.00/yr - $8.94/yr Duties Provides general assistance in support of the marketing function of the Force Support Squadron (FSS). Under the direction of the Marketing Director, assists in conducting market research, survey administration and on-site data collection. Assists in gathering general information from FSS flight chiefs and activity managers and/or programmers. Ensures delivery of marketing collateral to include print product and digital content base-wide to select point-of-sales. Assists in preparing briefings and trainings. Monitors, maintains and updates marketing's social media outlets and smart phone applications. May often attend and photograph FSS events, programs and services. Performs other related duties as assigned. If interested in applying for this position you may preview the online application: Requirements Conditions of Employment This position requires the incumbent to complete a background investigation with favorable results. Qualifications Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 07/14/2025 Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience Must have exceptional writing and organizational skills. Experience must demonstrate ability to communicate well with co-workers and internal and external customers, and perform the duties and responsibilities of the position. Above-average computer literacy with ability to learn new computer-based technologies, programs and processes required. General knowledge of DSLR cameras and concept of photography required; video camera operation and editing a plus. Request for applicants to have experience in at least one (1) calendar year specialized in supervisory role and/or as an office administrator. Education Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution. FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying. Additional information Individual must fully meet qualification/eligibility/background requirements for this position. U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal Affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement. Male applicants born after December 31, 1959 must be registered for Selective Service. Direct deposit is required. Satisfactorily complete an employment verification (E-Verify) check. A probationary period may be required. Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD). Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest. Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement. Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible. This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Government Administration and Strategic Management Services Referrals increase your chances of interviewing at Air Mobility Command by 2x Sign in to set job alerts for “Assistant Marketing Director” roles. Cranbury, NJ $60, 00.00- 70,000.00 5 days ago Leasing and Marketing Consultant - Park Lane at Garden State Park Senior Brand Manager, Marketing - Medical Dermatology New Jersey, United States 140,000.00- 150,000.00 1 day ago Associate Marketing Planning Manager - Credit Card Engagement Cranbury, NJ 55,000.00- 62,500.00 3 weeks ago New Jersey, United States 121,000.00- 134,500.00 1 week ago New Jersey, United States 95,000.00- 105,000.00 3 weeks ago Mt. 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Regional Sales and Marketing Director at Goldfish Swim Schools

10802 New Rochelle, New York Goldfish Swim School

Posted 4 days ago

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Benefits: 401(k) matching Bonus based on performance Paid time off Job Title: Regional Sales and Marketing Director Company: Goldfish Swim Schools - Westchester County, NY Unleash Your Sales Potential, Dive into Success! Are you ready to make waves, change lives, and take your sales career to the next level? Goldfish Swim Schools is seeking a dynamic and results-driven Regional Sales Director to lead our team in Westchester County, NY. If you have a proven track record in driving sales, excel in lead generation and conversion, and are ready to dive headfirst into a rewarding role, we want to hear from you. Why Choose Goldfish Swim Schools? At Goldfish Swim Schools, we're not just about teaching swim lessons; we're about creating a supportive and welcoming environment for our team members. We are committed to your growth and success, fostering a workplace built on integrity, compassion, and trust. Watch our video to get a glimpse of what makes us special: Watch Video: Job Description: As our Regional Sales & Marketing Director, you will be at the helm of our sales and marketing efforts, driving the growth of swim lessons and other activities in our competitive region. Your role involves developing compelling marketing programs, implementing cutting-edge sales strategies, leveraging CRM platforms, social media marketing, and event planning to boost brand visibility and sales. You'll also play a pivotal role in developing our sales and front desk teams into top-notch professionals. Responsibilities: Develop compelling, cross-channel marketing strategies and content. Launch innovative sales strategies, taking ownership of the entire sales cycle. Develop communications across the customer life-cycle from pre-sales through graduation. Build monthly customer communications and updates across multiple channels. Exceed industry standards by maximizing sales conversion rates. Drive growth through effective lead prosecution using CRM and sales technologies. Analysze customer and sales data Lead the training and mentorship of sales and school staff to achieve peak performance. Take charge of call center strategies and introduce creative social media and event marketing initiatives. Interact with influencers, customer and market data providers and other vendors Collaborate closely with school operational managers to align sales with operational goals. Stay vigilant about market trends and competitors, ready to take assertive action. Qualifications: Bachelor’s degree in Business Administration, Marketing, or related field (Master’s degree preferred). Minimum of 5 years' high-impact sales leadership experience, education or sports sector experience a plus. Proven expertise in Call Center management, CRM platforms, text marketing, and sales technologies. Mastery of sales funnels, conversion rates, and lead prosecution. Proficiency in social media marketing and event planning. Outstanding communication, interpersonal, and leadership skills. Strong ability to train and mentor teams for peak sales and marketing performance. Why Dive into Our Team? Competitive Salary and Benefits Package. Opportunities for Professional Development and Growth. Supportive, Vibrant, and Fun Team Environment. Making a Difference: Play a pivotal role in the growth and success of our dedicated staff and young learners. At Goldfish Swim Schools, we celebrate the unique strengths that each team member brings to our pool. We are dedicated to providing equal opportunities for all applicants and fostering an inclusive environment that values diversity. Are you a Sales and Marketing expert ready to create a wave of success in your career? Dive into Goldfish Swim Schools and help us change lives, one swim lesson at a time! Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location. #J-18808-Ljbffr

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Director, Marketing

07175 Newark, New Jersey DaVita

Posted 4 days ago

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Description Position at WebMD Job Summary: As a Director, Audience Engagement for our Live Business Unit, you will be an integral member of the audience engagement team and will be responsible for registrations, engagement metrics, and growth for live in-person attendees. Specifically, you will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for live programs with a concentration in the oncology space. The ideal candidate will bring strong event experience, project management, data management, analytical, communication, leadership, and problem-solving skills. You must have a proven ability to meet deadlines, while being proactive and detail oriented. You will also need to possess a strong attention to detail, the ability to form effective working relationships with a variety of teams, the skill to think outside the box to interpret and solve complex tasks, and the ability to manage time to work effectively during busy sales cycles. Responsibilities: Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals and minimums Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation Work closely with teams to coordinate and execute tactics within marketing plans for sold activities. More specifically: Coordinate with the Program Management team to develop timelines for marketing plans Optimize email and e-newsletter tactics Work with social media specialist(s) to publish social media posts Work with Data Analytics to track program performance - to optimize list targeting/segmentation to improve response rates and overall yield Provide ongoing reporting and analysis to inform and support business decisions by: Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders Share channel performance data with internal teams Requirements: 10+ years events marketing experience in multi-channel marketing (required) Education: BA/BS in marketing is preferred Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing Exceptional in-person marketing strategy and campaign management skills Experience with web analytics including engagement & marketing channel (such as Adobe Omniture) Must be proactive and detail-oriented Strong ability to multi-task in a fast-paced environment autonomously Excellent teamwork, written and verbal communications skills Strong organizational, operational, analytical, and project management skills Strong ability to represent and communicate data-driven analysis to various departments Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills Working knowledge of HTML Comp range: 120 ,000-130,000 . This position is also eligible for a discretionary company bonus, based upon business results. Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment: Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment. #J-18808-Ljbffr

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