Associate Director, HCP Marketing Strategy

07936 East Hanover, New Jersey Novartis Farmacutica

Posted 21 days ago

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Job ID REQ-10051798

USA

Summary

- Develop and drive the execution of brand marketing plans with the objective of maximizing market share and revenue growth in the market.
- This individual will report directly to the Director of Marketing Strategy and partner closely with the patients and P2P Marketers.
- This Marketer will be responsible for identifying, testing, and validating HCP creative concepts and messaging architecture, and creating the lead assets for HCPs, including the CVA and other assets.

About the Role

Key Responsibilities:

  • Support with high quality marketing input from the market and implement tactical plans / projects to maximize the value of the brand(s) through life cycle management -To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals.
  • Identify the most effective market segments to promote products, the most promising target.
  • Studying medical and marketing information on products of the company to define their benefits, market share, positioning relative to target groups of competitors, marketing promotion strategy in accordance with defined target groups.
  • To study the socio-demographic characteristics of consumers, their needs, criteria and attitudes consumption patterns of strategic products.
  • To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.
  • Prioritize resources and activities towards excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved.
  • Guarantee the same approach among the Customer Marketing team.
  • Support Marketing Director in building the annual budget and in management of the monthly financial forecasting of total investments -Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples (where applicable)

Education: Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred


Work Experience:

  • Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred.
  • Experience in marketing high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.
  • Transformational Leader with strategic experiences to transform the business into next generation engagement.
  • Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Medical, IDS, Legal, Regulatory and Compliance.
  • Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
  • Detail-oriented with the ability to manage multiple tasks, priorities and deadlines.

The pay range for this position at commencement of employment is expected to be between $145,60 0.00 and $270,4 00.00 a year; however, while salary ranges are effective from 1/1/2 5 through 12/31/2 5 , fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility & Reasonable Accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to or call +1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Division US

Business Unit Universal Hierarchy Node

Location USA

State New Jersey

Site East Hanover

Company / Legal Entity U014 (FCRS = US014) Novartis Pharmaceuticals Corporation

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Assistant Vice President, Marketing Strategy and Planning

07043 Montclair, New Jersey Montclair State

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Job Description

IMPORTANT APPLICATION INSTRUCTIONS: Upload Resume or Curriculum Vitae for automatic population of information to the application. The contact information, work experience, and education listed on your Resume/CV will be parsed and input into your Montclair application. Review information and double-check all fields containing information that the system parsed – the software is intelligent, but you need to verify that the data is accurate. In the “My Experience” section, you will find a Resume/CV upload option where you can submit your cover letter and all other supporting documents. Note: If you have an expansive CV, we recommend that you apply manually and only include the positions you have held in the last ten (10) years. You will then be able to attach your Resume/CV, as well as all other supporting documentation in the "My Experience" section of your application. Job Description SUMMARY: Reporting to the Vice President for Communications and Marketing, the Assistant Vice President, Marketing Strategy and Planning creates comprehensive, data-informed strategies that leverage paid, earned, shared and owned media to advance top-line revenue growth through effective brand activation, student recruitment marketing, and initiatives to build awareness and engagement with key publics. The AVP integrates artificial intelligence and advanced analytics to optimize marketing performance, strengthen value proposition messaging, and improve conversion rates across the marketing funnel. The AVP also works closely with the AVPs for Strategic Content and Strategic Distribution to ensure operational excellence in the design and execution of major marketing and communications projects and manage the work of agencies and other suppliers. Through an advanced knowledge of contemporary marketing strategies, AI-powered analytics, and collaborative and collegial working styles, the AVP executes projects, manages resources, analyzes data and assists in the management of strategic operations. PRINCIPAL DUTIES AND RESPONSIBILITIES: Partner with the VP to develop comprehensive marketing and communications strategies aligned with the University's major goals and objectives and provide a strategic framework to support UCM's effectiveness and increase its impact. Lead strategic partnership with Enrollment Management to optimize student recruitment marketing, improve conversion rates, and strengthen value proposition messaging across all touchpoints in the enrollment funnel. Leverage artificial intelligence and machine learning tools to analyze marketing performance, predict campaign outcomes, identify optimization opportunities, and personalize messaging strategies. Advise the VP on the purchase and implementation of new tools, communications methods and external services to enhance the effectiveness of UCM's operations, with particular emphasis on AI-powered marketing technologies and data analytics platforms. Work closely with other leaders in University Communications and Marketing and in key partner organizations, including (but not limited to) Enrollment Management, Online Services and Academic Affairs, to facilitate effective collaboration to advance multiple priorities and serve the needs of multiple constituencies. Serve as primary strategic liaison with Enrollment Management leadership to ensure marketing initiatives directly support enrollment goals, address competitive positioning challenges, and maximize yield from marketing investments. Cultivate strong relationships with university leaders and with decentralized communications and marketing professionals and with UCM's agencies and suppliers, to ensure productive partnerships that advance institutional goals. Lead cross-functional planning processes to ensure that marketing and communications initiatives are strategically designed, data-informed, and measurable. Develop and implement AI-assisted marketing strategies that improve audience targeting, message optimization, and campaign performance measurement. Oversee the division's project management and research and analytics staff, ensuring efficient project administration and effective use of data in formulating and evaluating strategies and tactics. Deploy advanced analytics and AI tools to identify areas for growth and innovation through data analysis, research, market trends, and competitive intelligence. Analyze pricing perception, value proposition effectiveness, and competitive positioning to inform strategic messaging and campaign development in partnership with Enrollment Management. Develop and maintain AI-enhanced marketing dashboards and reporting systems to track performance across paid, earned, shared and owned media, with particular focus on conversion metrics and enrollment funnel optimization. Serve as lead planner and day to day point of contact with major clients and partners, including Enrollment Management and Academic Affairs. Conduct regular performance evaluations of marketing initiatives using AI-powered analytics and adjust strategies as needed to improve yield and competitive positioning. Facilitate quarterly and annual planning sessions within UCM and with its major clients and partners, with emphasis on data-driven insights and AI-assisted strategic planning. Performs other related duties as assigned. Management retains the right to change or add job duties at any time. QUALIFICATIONS: REQUIRED: Bachelor's degree from an accredited college or university in a related field. Minimum five (5) years of professional experience in planning and managing integrated marketing and communication activities, or a related field. Minimum three (3) years of professional supervisory experience. Demonstrated excellence in: Creating comprehensive research based strategic communication and marketing plans that integrate paid, earned, shared and owned (PESO) media Facilitating the implementation of plans and evaluating the outcomes of plans Applying data and metrics to improve performance Managing relationships with clients and partners, ensuring alignment and optimizing outcomes Communicating clearly and effectively Leading change Working productively and harmoniously with people of diverse backgrounds at all levels of the organization Familiarity with the fundamentals of: Project management Qualitative and quantitative marketing and communications research Strategic content production and distribution Budgeting and resource management Artificial intelligence applications in marketing and data analytics Enrollment management and student recruitment marketing strategies PREFERRED: Master's degree from an accredited university in a related field. Earned credentials that demonstrate advanced knowledge, skills and abilities related to the position, such as the Accreditation in Public Relations (APR) or Strategic Communication Management Professional (SCMP) designations, or certifications in marketing analytics, AI/machine learning applications, or digital marketing optimization. Experience serving a higher education institution. Experience in working with sales management leaders and teams Experience in lead generation marketing Utilizing AI and advanced analytics tools to optimize marketing strategies and measure performance Additional years of experience as a communications and marketing manager PROCEDURE FOR CANDIDACY Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instruction. Salary Range $150,000.00-$165,000.00 Annually The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit: Montclair State University considers factors such as, but not limited to, scope and responsibilities of the position, candidate’s relevant work experience, education, skills, and internal equity, when extending an offer. Salary offers for internal employees who are part of a collective bargaining unit (CBU) and are applying to a position that is withina CBU will be determined in accordance with contractual provisions. Department Communications and Marketing Position Type Administrative Contact Information: For questions or concerns, please contact Human Resources' Workday Recruiting Support at (Option 2) , or email talent @montclair.edu . Inclusion Statement Montclair State University values access and educational excellence. We are committed to an environment of diverse perspectives which ensures that graduates will be civically engaged, committed to democracy, and prepared to thrive as global citizens. We foster a community that promotes varied experiences and voices. We seek applicants who will contribute diverse ideas and perspectives and who value an environment that promotes educational growth and advancement for all. EEO/AA Statement Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity. Additional information can be found on the website at Title IX and 34 C.F.R. 106 Policy Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit: #J-18808-Ljbffr

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Marketing Operations & Strategy Manager (New York)

10261 Pelham Bay, New York SproutsAI Inc.

Posted 1 day ago

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full time

MetAntz is recruiting for a leading global management consulting firm for the role below. It is a hybrid position and the candidate must reside in any of the following locations - New York City, Los Angeles, or the Bay Area

About the Company

Leading global management consulting firm with 2,000+ consultants across 40+ locations in 19 countries

Next-generation consulting group specializing in digital transformation and data-driven solutions

Serves Fortune 500 companies and blue-chip clients worldwide across multiple industries.

Position Overview

We are seeking a Marketing Operations & Strategy Manager to serve as a key partner to marketing leaders, connecting strategy, process, and execution. This hybrid role combines strategic thinking, project management, and team leadership to build operational foundations that enable marketing teams to scale efficiently and drive measurable results.

Requirements

Key Responsibilities

Strategic Planning & Execution : Translate high-level marketing priorities into actionable plans, timelines, and success metrics

Team Leadership : Lead and mentor a team of 4-8 direct reports across various marketing functions, providing guidance and supporting professional growth.

Process Design : Design and implement scalable operating models, reporting frameworks, and cross-functional workflows

Project Management : Own and drive key projects from planning through execution, ensuring accountability and stakeholder alignment

Documentation & Communication : Build clear, compelling documents and visuals that align stakeholders and tell cohesive operational stories

Performance Tracking : Build and manage dashboards, templates, and reporting systems to track performance against goals

Budget & Resource Planning : Partner with leadership on budgeting, headcount planning, and operational roadmaps

Continuous Improvement : Proactively identify gaps in processes and accountability, offering practical solutions

Required Qualifications

Location : Must reside in New York City, Los Angeles, or the Bay Area

Education : Bachelor's or Master's degree required

Experience : Minimum 6 years in marketing operations and strategic planning within consulting or agency environments

Skills :

Excellent communication and documentation abilities with strong visual storytelling capabilities

Highly organized and detail-oriented with ability to manage multiple projects simultaneously

Analytical and systems-minded approach with proactive problem-solving mindset

Proficiency in building tables, slide decks, and tools that streamline operations

Self-starter capable of working autonomously while driving cross-team alignment

What We Offer

Opportunity to work with a global, innovative consulting firm at the forefront of digital transformation

Leadership role with direct reports and significant impact on marketing operations.

Collaborative environment with access to cutting-edge tools and methodologies

Professional development opportunities within a rapidly growing organization

Competitive compensation and benefits package

Hybrid work model with flexibility

Cross-functional collaboration with marketing leadership and various stakeholders

Fast-paced, results-driven environment focused on operational excellence

Opportunity to shape both strategic direction and operational execution of a modern marketing organization

This position offers the chance to build and lead operational frameworks that will scale with our continued global growth and transformation initiatives.

Salary($120k to $180K, depending on location and experience) + Annual Discretionary Bonus

Flexible Spending Account (FSA)

Paid Time Off

Parental leave paid at 100% of base pay for all new parents

9 Company Holidays + 1 Floating Holiday

401(k) Plan - 4% matching and vested on day 1

College save-up plan & college loan repayment plan

Monthly cell phone stipend

The Company provides several wellness and incentive programs - such as :

LiveHealth Online

Building Healthy Families Program

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Operation Manager • New York City, Los Angeles, or the Bay Area, NY, us

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Digital Marketing Manager

07058 Pine Brook, New Jersey Solomon Page

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Our client is seeking a Digital Marketing Specialist who will promote the brand by engaging with customers and increasing sales through various digital marketing techniques. Will be responsible to maintain all Marketing Automation Software, run and track CRM management, and execute and analyze Search Engine Optimization, Digital Marketing, and Website Management. The annual salary range for this role is 90,000-110,000 based on experience. Responsibilities: Manage all aspects of digital marketing campaigns from strategy development to execution and optimization. Ensure CRM data is accurate, up-to-date, and leveraged for effective marketing efforts. Optimize website content and structure to improve organic search rankings and overall user experience. Develop engaging email marketing campaigns incorporating A/B testing and automation strategies. Track and analyze all digital marketing performance metrics, delivering actionable insights. Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives. Maintain brand consistency across all digital platforms and marketing campaigns. Oversee paid advertising budgets while monitoring and improving campaign effectiveness. Stay current with industry trends and implement new digital marketing tools as appropriate. Key metrics and deliverables: Website Traffic Growth: Increase organic and paid traffic Lead Generation: Improve lead conversion rates through optimized campaigns and automation. Email Campaign Performance: Achieve higher open and click-through rates. SEO Ranking Improvement: Advance search engine rankings for key company-related terms. Ad Performance: Maintain a cost-effective advertising strategy with strong ROI. CRM Engagement: Increase metrics such as email response rates and lead interactions. Content Effectiveness: Measure and enhance user engagement and time spent on digital content. Social Media Growth: Grow audience reach and engagement across all social media channels. Revenue Contribution: Quantify how digital marketing efforts support overall sales growth. Campaign ROI: Ensure digital campaigns meet or exceed budgetary and performance targets. Qualifications: Must have a bachelor's degree in Marketing, Communications, or Business. Should have 2-5 years of work experience + years of SEO and SEM experience. 2+ years of Email Automation experience (Pardot, HubSpot, Marketo, etc.). 2+ years of Website CMS experience (WordPress preferred). Proficient in digital data analysis (Google Analytics, Search Console, CRM/Company Data Reporting). Skilled in Microsoft Suite (Word, PowerPoint, Excel, Outlook). Photoshop, Canva, or similar design tool knowledge. Salesforce Admin experience preferred. Working knowledge of Google Ads/AdWords and SEM practices. Ability to work effectively in a high-transactional and fast-paced environment. Strong oral and written communication skills. Receptive to feedback and coaching for continuous improvement. Uphold high ethical standards and adhere to the company's Code of Conduct. Demonstrate initiative to improve business performance aligned with company goals. Develop strong relationships with vendors and clients to cultivate deeper business ties. If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs - this specialized approach sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn . Opportunity Awaits. #LI-SL1

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Digital Marketing Analyst

07054 Parsippany, New Jersey Intelliswift

Posted 4 days ago

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This is a remote position until 10/4, then will be required to be onsite in Parsippany. The Marketing Analyst supports the delivery and maintenance of customer-focused value-add programs and tools developed under the Partner Programs Marketing team. The position will focus on supporting the development and execution of contractor incentive programs and tools aimed at increasing acquisition and retention of qualified roofing contractors. Working cross-functionally across business areas including Marketing, IT, Sales, Legal, and more to support program management. The role will also heavily interface with Digital Marketing, Integrated Marketing, Creative, and Business Insights to help create, support, and execute overall strategies. Minimum Requirements: Typically requires a bachelor's degree. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 1-3 years of related experience. #J-18808-Ljbffr

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Digital Marketing Manager

07922 Berkeley Heights, New Jersey Confidential Company

Posted 4 days ago

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A growing, nationally recognized brand is seeking a strategic and hands-on Digital Marketing Manager to lead and execute performance-driven marketing initiatives across their channels onsite in New Jersey. About the Role As the Digital Marketing Manager, you will own the development and execution of the annual marketing calendar and lead digital campaigns across paid media, CRM, and lifecycle channels. You’ll collaborate cross-functionally and manage agency partners to ensure brand consistency, campaign effectiveness, and measurable growth. Key Responsibilities Marketing Calendar Ownership : Build and manage the annual integrated marketing calendar across digital, in-store, and franchise channels. Performance Marketing : Lead paid media strategy with a strong focus on paid search (Google Ads) and paid social (Meta, TikTok), managing six-figure budgets and optimizing for ROI. CRM & Lifecycle Marketing : Oversee email, SMS, and app notification strategies with a focus on segmentation, personalization, and conversion. Campaign Reporting : Monitor KPIs and deliver actionable insights to leadership to inform strategy and improve performance. Agency Management : Manage external agency partners, ensuring accountability, performance, and alignment with brand goals. Preference for candidates with prior agency experience. Qualifications 5–8 years of experience in digital or integrated marketing, preferably within consumer-facing industries such as CPG, retail, hospitality, or franchise. Proven success in managing paid media campaigns and CRM programs. Strong analytical skills and experience with marketing performance tools and KPIs. Experience managing agency relationships and working in fast-paced, client-facing environments. Excellent communication and project management skills. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Consumer Services Referrals increase your chances of interviewing at Confidential Company by 2x Get notified about new Digital Marketing Manager jobs in Berkeley Heights, NJ . New York, NY $138,500 - $00,800 1 week ago New York, NY 160,000 - 175,000 4 days ago Director of Brand Marketing - Color & Conservation New York, NY 165,000 - 180,000 4 days ago Director, Global Head of Brand Marketing - Facebook New York, NY 227,000 - 296,000 2 weeks ago New York, NY 120,000 - 140,000 1 week ago New York, NY 170,000 - 190,000 2 weeks ago New York, NY 136,416 - 182,736 1 week ago Director/Manager, Brand Marketing and Communications Sr. Content Marketing Manager, US SMB Events, Amazon Ads New York, NY 127,100 - 210,300 3 days ago New York, NY 150,000 - 175,000 1 month ago New York City Metropolitan Area 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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Chief Marketing and Strategy Officer (New York)

10261 Pelham Bay, New York Atlas Obscura

Posted 2 days ago

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full time

Chief Marketing and Strategy Officer About Atlas Obscura

Atlas Obscura is a community platform for travelers looking to explore the world’s hidden wonders. Through our website, mobile app, books, podcasts and other channels, we celebrate the world's most curious places, extraordinary experiences, and passionate communities. We blend high-quality editorial content with public submissions to create a unique platform that we are building out to feature more planning, memory sharing, and real-time travel tools.

Position Overview

Atlas Obscura is seeking a visionary Chief Marketing and Strategy Officer to lead our marketing functions while serving as a key strategic advisor to the CEO and leadership team. This dual-role position combines hands-on marketing leadership with high-level strategic planning to drive growth, optimize revenue streams, and position Atlas Obscura for continued expansion in the travel community space.

Key Responsibilities Marketing Leadership
  • Develop and execute comprehensive go-to-market strategies across all Atlas Obscura offerings
  • As Atlas Obscura grows, be prepared to step into broader performance marketing leadership
  • Lead brand positioning and messaging strategy for advertising campaigns and overall brand identity
  • Orchestrate the intersection of product marketing, ad sales marketing, and brand marketing to eliminate redundancies and maximize impact
  • Optimize marketing function performance through strategic resource allocation and process improvement
  • Drive consumer revenue growth through subscription program design and evaluation, subscription optimization, membership community development, and partnership with the chief product and technology officer on product feature unlock evaluations
  • Build and scale membership-based community initiatives that enhance user engagement and retention in partnership with the chief community officer
Strategic Planning & Business Development
  • Partner directly with the CEO on company-wide strategic initiatives and long-term planning
  • Collaborate with the full leadership team to identify and evaluate new market opportunities, including international partnerships, and assist the CEO in setting up partnerships in consistent ways across the business.
  • Assist the CEO in business positioning with investors and corporate trajectory planning
  • Lead strategic assessment of potential partnerships within the travel ecosystem and create framework for partnerships more broadly with the CEO and leadership team.
  • Assess partnership opportunities for strategic fit, revenue potential, and brand alignment
  • Lead cross-functional collaboration to ensure successful partnership integration and execution
  • Conduct thorough analysis of effort-to-revenue ratios, guiding decisions between low-lift/high-lift initiatives
  • Evaluate and guide blended business development and advertising opportunities
  • Spearhead direct outreach efforts and partner collaboration initiatives alongside company leaders
  • Lead business model development of new creator initiatives in partnership with the CEO and other members of senior leadership team
Required Qualifications Marketing Expertise
  • 10+ years of progressive marketing leadership experience, preferably in consumer-facing companies
  • Proven track record in developing successful go-to-market strategies, brand positioning, and performance marketing
  • Demonstrated experience managing complex marketing functions with multiple touchpoints (product marketing, ad sales, brand marketing)
  • Strong background in consumer revenue optimization, particularly subscription models
  • Experience building and scaling membership-based communities or loyalty programs
Strategic Leadership
  • Significant experience in strategic planning and business development roles
  • Track record of working directly with C-suite executives on company strategy
  • Experience in joint ventures and in brand positioning with investors.
  • Proven ability to evaluate and prioritize opportunities based on resource requirements and revenue potential
  • Experience in partnership development and evaluation, preferably in travel or related industries
  • Strong analytical skills with ability to assess trade-offs and make data-driven decisions
Leadership & Collaboration
  • Exceptional leadership and team management capabilities
  • Proven ability to work collaboratively across functions and influence without direct authority
  • Strong communication and presentation skills for both internal strategy sessions and external partnership discussions
  • Experience managing and optimizing cross-functional initiatives
Preferred Qualifications
  • MBA or equivalent advanced degree
  • Previous experience in travel, hospitality, media, or content industries
  • Background in community building and engagement strategies
  • Experience with both B2C and B2B revenue models
  • Track record of successful strategic partnerships and business development deals
  • Familiarity with digital marketing channels and emerging marketing technologies
  • Strong comfort with data and financial analysis
What We Offer
  • Opportunity to shape strategy at a unique and beloved brand
  • Direct collaboration with CEO and leadership team on high-impact decisions
  • Role in building the future of travel discovery and community engagement
  • Competitive compensation package including equity participation
  • Comprehensive benefits and professional development opportunities
  • Salary: $185,000 with significant part of compensation in performance-based cash bonus, and equity options available.

Atlas Obscura is committed to building a diverse team that reflects the community we serve. We encourage applications from candidates of all backgrounds and experiences.

Location

This role is based in our NY headquarters with hybrid work. Occasional travel may be required for company or client meetings.


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Digital Marketing & Automation Specialist

07095 Woodbridge, New Jersey Provident Bank

Posted 10 days ago

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Select how often (in days) to receive an alert: Digital Marketing & Automation Specialist Join one of the most highly regarded financial institutions in New Jersey, Provident Bank, which has deep roots in the community. We are a successful multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York. Our longevity is a testament to our commitment to our employees, customers, and the communities we serve. At Provident Bank, we focus on enhancing the experience of our customers and employees. POSITION OVERVIEW: This role involves developing, implementing, and optimizing marketing automation workflows and digital marketing strategies to drive engagement, lead generation, and revenue growth. The employee will report to the Digital Marketing & Analytics Manager and assist in managing digital content across channels, as well as collaborating with business line managers on marketing automation strategies. KEY RESPONSIBILITIES: Build and manage automated marketing workflows using Oracle Eloqua, including audience segmentation and personalized messaging to improve engagement and conversions. Conduct A/B testing and track performance to inform future strategies. Assist in planning and executing web, SEO/SEM, email, and display advertising campaigns, and report on their performance. Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize content for engagement. Identify digital marketing trends and insights, and help optimize digital marketing spend based on findings. Manage customer statements for personal and business clients, scheduling messages and digital inserts for targeted customers. Perform other duties as assigned, with the understanding that responsibilities may evolve over time. MINIMUM QUALIFICATIONS: At least 3 years of experience in marketing automation and digital marketing, preferably in a financial institution. Proficiency with marketing automation tools such as Eloqua. Experience creating marketing automation workflows. Knowledge of digital advertising, SEO/SEM, and campaign analytics. Strong analytical skills to interpret data and make decisions. Experience with Content Management Systems (CMS). Understanding of bank regulations related to email and digital advertising. Excellent written communication skills. Proficiency in Microsoft Office applications. Knowledge of communication tools and options. Proficiency in Canva and Adobe Creative Suite. EDUCATION: Bachelor’s Degree required. WORKING CONDITIONS: Standard office environment with moderate noise. Travel may be required for customer and property visits. Physical activities include prolonged sitting, lifting up to 10 lbs., and occasional bending or overhead lifting. This position offers paid time-off, holiday pay, and eligibility for health and wellness benefits, including medical, dental, vision, flexible spending, and a 401(k) plan. Additional benefits include disability insurance, employee assistance programs, life insurance, tuition reimbursement, and voluntary benefits. This job description is not exhaustive; duties may change as needed. Provident Bank values diversity and is an equal opportunity employer. We consider all applicants without regard to age, race, gender, disability, or other protected statuses. Salary range: $45,400 - $4,900 annually, with actual offers based on skills, experience, location, and organizational needs. #LI-Onsite About Provident Bank For over 180 years, Provident Bank has served local communities with personal and business banking services. Volunteering is a Way of Life Our commitment to community is reflected in our volunteer efforts and donations, which totaled over 912,000 in 2022. We encourage employees to participate in impactful volunteer activities. #J-18808-Ljbffr

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Digital Marketing Project Manager

07054 Parsippany, New Jersey Insight Global

Posted 11 days ago

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Job Description
Insight Global is looking for a Digital Content Manager for one of our large manufacturing clients in Parsippany, New Jersey. This resource will join the Digital Marketing group and will report to the Director of Website Operations. The candidate will be responsible for planning, implementing, and managing best in class content for a range of users on the companys website. They will be driving content projects for their entire lifecycle from planning through post-launch measurement while working cross-functionally with internal and external designers, copywriters, and strategists to produce superior solutions that meet or exceed stakeholder requirements. They must be detail oriented and display strong organizational skills. Must be comfortable looking at and analyzing data in google analytics or excel and making progressive decisions from results.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form ( . The EEOC "Know Your Rights" Poster is available here ( .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: .
Skills and Requirements
-3+ years of web content publishing experience
-3+ years of digital marketing experience
-Experience using Workfront
-Must be detail oriented and possess great time management skills
-Bachelors Degree in Business, Design, Communications or related field -Experience using Google Analytics or Excel null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to
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Marketing Creative & Content Strategy Director

07068 Roseland, New Jersey ADP

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ADP is seeking an experienced, highly motivated, and creative individual to join our team as a **Marketing** **Creative & Content Strategy** **Director**
This is a new role. You will translate business and marketing objectives into a clear, creative and content strategy to define how we show up in the market and how that translates across different channels, audiences, and executions.
You will develop and manage the creative and content process from concept development to final execution, working with a team of marketers across campaigns, digital, events, and brand. This includes establishing a consistent message and theme within ADP's brand guidelines and identifying creative ways for us to show up and stand out in the market.
This is a B2B role focused on reaching small- and mid-sized business buyers for ADP's fast-growing HR Outsourcing segment.
**Responsibilities**
+ Define the creative and content strategy for go-to-market campaigns across all channels
+ Identify opportunities for storytelling within the creative and content strategy
+ Influence the editorial calendar to present a unified theme across marketing initiatives
+ Collaborate with other departments to ensure creative strategies are aligned **,** implemented and executed successfully
+ Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test the messaging and the positioning of our products
+ Write and execute creative briefs for agency work and/or AI to ensure alignment
+ Implement best practices in the creative process that instill a culture of efficiency, attention to detail, collaboration and a focus on measurable results.
+ Ensure that all creative meets marketing campaign objectives
+ Review, vet, and approve all design deliverables to ensure the highest quality standards are met and delivered on time
+ Test, analyze and measure the success of creative executions across channels
+ Evaluate AI strategies and submit use cases that can support or accelerate executions
#LI-CS5
**Requirements and Qualifications**
+ 10 years of progressive marketing, advertising, or creative strategy experience
+ Progressive agency experience, such as creative services lead, creative director, strategist, or similar
+ Experience leading the creative strategy, development and delivery of integrated marketing campaigns
+ Experience making decisions through an analytical approach, balancing buyer and business needs
+ Experience using AI at work for ideation and creation, and demonstrate a curiosity and hunger for experimenting with ways AI can unlock productivity, creativity, insights, or speed for marketing
+ Possess a keen eye for design: designing with purpose and with the audience in mind
+ Understands how to turn performance data insights into a strategic and executional advantage
+ Excellent written and verbal communication skills
+ Strong project management, leadership, and collaboration skills
+ Able to work both independently and collaboratively in a fast-paced environment
+ Bachelor's degree in marketing, communications, advertising, or related field
+ This is a hybrid role: Must be able to work from an ADP office at least 3 days/week
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $98,000.00 - $198,800.00 / Year*
*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
**A little about ADP:** We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition ( .
**Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:** ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
**Ethics at ADP:** ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.
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