158 Marketing Manager jobs in Austin

• Develop and implement integrated digital marketing strategies to drive lead generation and customer acquisition.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and website traffic.
• Oversee social media marketing strategies, content creation, and community engagement.
• Develop and execute email marketing campaigns for lead nurturing and customer retention.
• Analyze website traffic, campaign performance, and key marketing metrics using analytics tools (e.g., Google Analytics).
• Manage the digital marketing budget and allocate resources effectively to achieve goals.
• Collaborate with content creators to develop engaging and relevant marketing materials.
• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Report on campaign performance and provide actionable insights to stakeholders.
• Identify opportunities for A/B testing and conversion rate optimization (CRO).

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, and email marketing.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Proficiency in marketing automation tools and CRM systems.
• Excellent understanding of content marketing and lead generation strategies.
• Strong project management and communication skills.
• Ability to work independently and as part of a team in a dynamic environment.
• Experience in B2B technology marketing is a plus.

Join to apply for the Digital Performance Marketing Manager role at JOBS by allUP 1 day ago Be among the first 25 applicants Join to apply for the Digital Performance Marketing Manager role at JOBS by allUP This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $85,000.00/yr - $00,000.00/yr About our client Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Their holistic program enables companies to offer paid maternity and paternity leave to all employees. Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Their proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding. About the role This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to Parento’s continued success in a rapidly evolving market while working with a growing team. If the candidate is passionate about leveraging data to fuel innovation and eager to make a tangible difference, this role is a great fit. Key Responsibilities Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences Work with the marketing team to write compelling ad copy and partner on creative assets Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc) Demonstrate strong understanding of the B2B sales cycle and experience scaling customer acquisition Proactively identify key trends, insights, and opportunities to maximize reach by platform Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy Proactively bring new ideas and opportunities to the table for B2B growth Identify and evaluate new performance marketing tools and tech Requirements 5+ years of experience in paid digital marketing, demand gen, or performance marketing (B2B preferred) Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time Strong attention to detail and ability to manage multiple projects at once A collaborative growth mindset, eager to work with different teams Salary: $85,00 - 100,000 per year + equity Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Insurance Referrals increase your chances of interviewing at JOBS by allUP by 2x Sign in to set job alerts for “Digital Specialist” roles. Austin, Texas Metropolitan Area 3 days ago Austin, TX $125 000.00- 160,000.00 1 month ago Austin, TX 102,000.00- 145,000.00 2 weeks ago Austin, TX 80,000.00- 120,000.00 1 week ago Austin, TX 175,000.00- 225,000.00 1 week ago Austin, TX 130,000.00- 150,000.00 2 weeks ago Austin, TX 75,000.00- 85,000.00 3 days ago Austin, TX 110,000.00- 158,000.00 1 week ago Austin, TX 85,000.00- 100,000.00 3 weeks ago Austin, TX 130,000.00- 165,000.00 1 day ago Senior Marketing Manager - Demand Gen & Conversion Rate Optimization Austin, TX 1,950.00- 3,000.00 1 month ago Austin, TX 100,000.00- 115,000.00 3 days ago Austin, TX 137,000.00- 175,000.00 1 day ago Senior Product and Partner Marketing Manager Austin, TX 105,000.00- 120,000.00 1 month ago Austin, Texas Metropolitan Area 140,000.00- 160,000.00 1 day ago Austin, TX 75,000.00- 135,000.00 1 week ago Austin, TX 113,500.00- 124,850.00 2 weeks ago Field Marketing - Associate Manager / Manager Austin, TX 65,000.00- 120,000.00 4 days ago Austin, TX 70,000.00- 90,000.00 3 weeks ago Austin, TX 112,830.00- 195,880.00 2 weeks ago Austin, TX 90,000.00- 120,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Required Skills:

Growth Marketing Manager Responsibilities:

1. Drive go-to-market by planning, executing, and scaling growth marketing campaigns to help connect Meta's advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.

2. Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.

3. Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.

4. Design and implement test plans to understand drivers of conversion and revenue.

5. Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals.

6. Owning quarterly goals across relevant KPIs and drive expected QoQ growth.

7. Telecommute from anywhere in the US permitted.

Minimum Qualifications:

Minimum Qualifications:

1. Requires a Bachelor's degree (or foreign degree equivalent) Bachelor's degree in Computer Science, Engineering, Applied Sciences, Mathematics, Physics, Marketing, Business Administration or related field followed by six years of progressive, post-baccalaureate work experience in job offered or in a marketing-related occupation.

2. Experience must include six years of experience in the following:

3. 1. Experience in at least two of these areas (Email, Digital Ads, or lifecycle marketing)
4. 1. A/B Testing and lift measurement
5. 1. Partnering with sales or product teams to deliver marketing campaigns to businesses or consumers
6. 1. Influencing and providing direction to cross-functional teams
7. 1. Driving go-to-market and business results by strategizing, planning, executing and scaling marketing campaigns for a functional area
8. 1. Generating analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency

Public Compensation:

$224,667/year to $244,200/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

In this exciting role as Product Marketing Manager, you will be driving design wins for X 86 technology. Working with sales on product feature advantages and pitching to customers. THE PERSON: The ideal candidate will be an effective communicator. Ca Marketing Manager, Manager, Marketing, Product, Technology, Business Services

Job Title: Growth Marketing Manager

Location: US Remote - Central and South Region Preferred

Department: Marketing

Reports To: Senior Director of Growth Marketing

Type: Full-Time

About Creatopy

Creatopy is an exponentially growing, venture-backed startup transforming how marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process-from design to deployment-driving better performance and higher ROI. Trusted by brands like AstraZeneca, NASCAR, and The Economist, we're helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance. Find out how at

What We're Looking For

As the Growth Marketing Manager, you'll be at the center of our user acquisition and funnel optimization strategy. You'll craft campaigns that educate and convert, test relentlessly across channels, and ensure we're delivering measurable impact. You'll collaborate closely with sales, product marketing, and digital teams to create data-driven strategies that generate qualified leads, accelerate the buyer journey, and ultimately support revenue growth. Success in this role requires a mix of strategic thinking, campaign execution, performance analysis, and a deep understanding of how to create and capture demand in competitive markets.

This is a high-visibility role with a direct line to leadership and product.

What You'll Do

• Own the Growth Funnel:
  Lead strategy and execution for acquiring, activating, and retaining users-across self-serve and product-led sales (PLS) motions.
• Run Lifecycle Marketing:
  Manage and optimize email marketing flows, growing the addressable base while experimenting with both AI-native and SEO-driven promotions
• Develop Full-Funnel Lifecycle Marketing Campaigns:
  Build data-driven lifecycle journeys that include onboarding, upsell, and win-back flows using email, in-product messaging, and retargeting.
• Optimize User Onboarding:
  Collaborate with product and design to reduce friction, improve time-to-value, and increase free-to-paid conversion.
• A/B Test Everything:
  Hypothesize, experiment, and scale what works-testing creative, copy, landing pages, CTAs, and more.
• Report and Iterate:
  Own dashboards, campaign performance metrics, and attribution models. Share actionable insights with stakeholders to drive continuous improvement.
• Fuel Product Growth with Insights:
  Feed user behavior and market trends back to product and engineering to help shape roadmap priorities.
• Optimize and Launch Demand Gen Marketing Initiatives - Drive awareness, engagement, and pipeline growth through full-funnel marketing programs (e.g., Content, SEO, webinars, demand gen outputs).

• 6+ years in growth, demand gen, or performance marketing roles at a high-growth tech or AI/ads company
• Hands-on experience with B2B and/or product-led growth (PLG) motion
• Expert-level knowledge of lifecycle marketing platforms and analytics tools (e.g., Google Analytics, Meta, LinkedIn, Mixpanel, HubSpot, etc.)
• Experience launching or marketing AI, SaaS, or advertising technology products
• Strong understanding of marketing attribution, CAC/LTV, and growth funnels
• A testing mindset with an ability to scale what works and pivot fast when needed
• Exceptional writing, campaign strategy, and project management skills

• Experience with generative AI tools or marketing LLMs
• Previous work in ad tech, martech, or media platforms
• Familiarity with SQL or Looker for self-serve data insights
• Building growth loops or referral systems in a PLG environment

• Massive potential: Exponentially growing business in hot AI and adtech space
• Grow with Us: Exceptional learning opportunities
• Rewarding your efforts: Competitive salary and stock options
• Thrive & vibe: Dynamic and supportive work environment

The Product Marketing Manager plays a pivotal role in driving the success of our financial products and services by developing and executing go-to-market strategies that align with member needs and business objectives. This role is responsible for activation campaigns in partnership with our Business Development and Retail Branch teams marketing UFCU's programs and products.

The Product Marketing Manager builds relationships with UFCU internal clients and external partners to support UFCU's strategic objectives. The Product Marketing Manager utilizes strong communication skills to work in partnership with internal business leaders to understand their business goals and collaborates with Marketing leadership and team to recommend appropriate marketing initiatives to achieve them. This role coordinates the Marketing process and enlists the resources needed to develop marketing initiatives from creative brief to execution to reporting.

The Product Marketing Manager reports to the Marketing Manager.

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.

In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values:

Purposefully Member-Obsessed

We are driven by a profound sense of empathy to deeply understand our Members' needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members' best interests, forever seeking to empower their financial success.

Possibilities Reimagined

We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.

Performance Excellence Rooted in Unwavering Integrity

We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Essential Functions

Strategy

• Develop and articulate compelling value propositions and positioning for the credit union's products and services that resonate with our business partnerships and members.
• Partner with product teams to define product benefits and features that align with the needs of our business partnerships and members.

Go-to-Market Planning

• Lead the development and execution of go-to-market plans for business relationship events and retail branch grand openings, ensuring cross-functional alignment with sales, operations, legal and digital teams.
• Craft targeted marketing campaigns, including messaging, creative assets, and channel strategies, to drive awareness and adoption.
• Collaborate with internal stakeholders to develop sales enablement tools, such as guides for member growth promotions.

Collaboration and Stakeholder Engagement

• Serve as the liaison between the Marketing team and Business Development and Retail teams to ensure alignment on priorities and deliverables.
• Partner with member experience and data teams to identify trends, pain points, and opportunities to enhance the member journey.
• Build relationships with external partners, vendors, and community organizations to amplify marketing efforts.

Marketing Campaigns and Analytics

• Plan and execute multi-channel campaigns, including digital advertising, email marketing, social media, branch activations, and community outreach.
• Monitor and analyze campaign performance metrics to optimize marketing efforts and ROI.
• Use data and member insights to refine strategies, improve engagement, and achieve growth targets.

Event Activation

• Collaborate with retail and business development teams to plan on-site activations at branch grand openings, university partners or other community-based events.
• Work with community partners to schedule events, then schedule all supporting resources where appropriate such as catering, photography, staffing and volunteers.
• Be present on site to set up, monitor, and tear down.

Other

• Adhere to all company policies, procedures and business ethics codes.
• Complete required regulatory training as assigned.
• Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.

Knowledge/Skills/Abilities

Knowledge

• Proven knowledge and experience in managing accounts and business relationships, preferably in the financial services industry.
• Strong project manager and problem solver.
• Strong knowledge of Microsoft Suite (PowerPoint, Excel, Word)

Skills

• Detail-oriented, collaborative, and facilitative communication and listening skills.
• Exceptional written and verbal communication skills.
• Excellent interpersonal and relationship skills, with an employee/member service mentality, and the ability to interact with people from a wide diversity of backgrounds.
• Creative problem-solving and analytical skills.
• Strong organizational skills that have demonstrated project ownership.
• Highly motivated, self-starter with a growth mentality, and strong follow up skills with proven results.
• Excellent attention to detail.

Abilities

• Demonstrated ability to be service-focused and portray positive energy and professionalism.
• Demonstrated ability to develop and maintain effective, collaborative relationships across all levels of the organization and with diverse groups.
• Facilitative and collaborative team member, with openness to ideas and feedback from others.
• Ability to manage and prioritize multiple projects and meet deadlines.
• Ability to work collaboratively in a fast-paced, diverse, and demanding environment.

Core Competencies

Demonstrating Member Obsession

• Puts themselves in the Member's shoes
• Looks for friction points
• Makes it personalized and easy

Demonstrating Performance Excellence

• Sets standards for elevating excellence
• Ensures elevated quality
• Takes responsibility
• Conducts continuous improvement

Demonstrating Innovation

• Challenges current thinking
• Approaches change with a positive mindset

Experience

Minimum Qualifications

• Bachelor's degree in business, communications or marketing. Four (4) years of relevant experience may be substituted for a degree.
• Minimum of three (5) years' experience in product marketing.
• Minimum of three (3) years' experience in marketing project management.
• Minimum of two (2) years' experience with financial institutions, credit unions and/or banking industry.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook).
• Must be bondable.

Preferred Qualifications

• Critical thinker that can adapt and deliver results in uncertain environments.
• Bilingual in Spanish and English.
• Experience analyzing and integrating campaign performance metrics and member insight data to achieve growth targets.

Physical Demands

The physical demands described are representative of those that must be met by an employee, with or without accommodation, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Frequent

• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.
• Employee will make extensive use of the telephone?and virtual communications?requiring the ability to effectively and accurately explain complex information.

Work Environment

• This position requires working three days per week from UFCU Plaza in Austin, Texas.

Every day, ePayPolicy helps over 7,500 insurance companies speed up incoming and outgoing payments. By helping them move from manual, outdated forms of payment collection to modern payment tools, we help their companies work faster and more efficiently. (Check out our almost 5-star customer reviews.)How do we do it? With powerful payment tools that just work. Our secure, online ACH and credit card payment page is the core product for many of our companies. But we also provide an integrated suite of helpful features for insurance companies of all sizes, including point-of-sale financing, payables network tools and check reconciliation, all within a single dashboard.Our expert, live support team helps deliver exceptional care every day, with an industry-leading 97% customer retention rate. Our customers love us. We love them.Founded in 2014, our growing team is based in Austin, TX, and has clients in all 50 US states. We've grown over 300% in the last three years - with big plans for the future.Job DescriptionWe are seeking a talented Product Marketing Manager to join our team. In this mission-critical role, you will collaborate closely with the Heads of Product, Strategy, Sales, and Marketing to deeply understand our customers' use cases and define product positioning.In this role, you will:Develop a deep understanding of our customers, their pain points, and preferences through customer interviews and surveysWork alongside Product to craft feature use cases and target customer personasRun customer tests to understand behavior drivers and optimize performanceIdentify market opportunities and positioning by conducting analyses of competitorsCraft concise materials to inform the business of ongoing changes in the marketCraft product messaging and work directly with the marketing team to ensure cohesive branding, including but not limited to, new product launchesWork alongside Sales leadership to ensure necessary Sales Enablement materials are availableStrategize with Marketing to identify customer events and maximize engagementWork with Partners and internal stakeholders to generate industry expert whitepapersDefine and monitor product/feature key performance indicators (KPIs) to inform successDevelop and present actionable recommendations for senior leadershipWhat you bring:3+ years of product ENT B2B marketing and 5+ years of overall product experience within tech (prior insurance experience is a plus)Proven track record of crafting successful go-to-market positioningExcellent communication and presentation skills, with the ability to influence and persuade senior stakeholdersFast-paced, nimble, and a self-starter who thrives in a dynamic environmentWorking experience in Excel, SQL or Google BigQueryWhy ePayPolicyCompetitive salaryComprehensive benefits package with employer-paid basic life and disability premiums401KUnlimited PTOCompany-sponsored quarterly "ePayItForward" initiativesSupportive and inclusive company culture with a focus on work/life balanceFully-stocked kitchenLunch stipend when working onsiteOpen communication (We won't box you in! If you have a cool idea for a product improvement or a suggestion on how to improve the customer experience, let's talk about it. We value everyone's ideas and opinions.)Huge opportunity for growthWe operate on a hybrid schedule for in-office employees. Standard schedules are three days per week in the office, however, the cadence and days are determined by each team and manager. We value diversity here at ePayPolicy and understand the importance of creating a safe and comfortable work environment, encouraging individualism and authenticity in every member of our team. We strive to create an accessible and inclusive experience for all candidates. If you need an accommodation during the application or recruiting process, please submit a request to our team via this Interview Accommodation form:

Job DescriptionGrowth Marketing Manager Austin, TX$160,000ShortList have partnered with one of our long-standing clients looking for a Growth Marketing Manager with a strong background in digital marketing.Requirements•Experience: 3-5 years of experience in growth marketing, preferably within technology sectors.•Proven Success: Demonstrated ability to drive successful marketing campaigns and growth initiatives, with a strong focus on data-driven results.•Technical Proficiency: Proficient with marketing tools and platforms such as Google Analytics, HubSpot, and similar software.•Analytical Skills: Strong analytical capabilities with the ability to interpret complex data and generate actionable insights.•Communication: Excellent communication and interpersonal skills, with the ability to work effectively across teams and with external stakeholders.•Content Translation: Experience in translating technical and conceptual information into accessible, engaging marketing content.If you would like to be considered for this role you can either apply or reach out to for more information.