5 Marketing Manager jobs in Buffalo
Sr. Marketing Manager, Cell & Gene Therapy
14072 Grand Island, New York
ThermoFisher Scientific
Posted 4 days ago
Job Viewed
Job Description
**Work Schedule**
Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
**Discover Impactful work:**
We are seeking a Senior Vertical Marketing Manager for our CGAT Vertical Marketing function within the Cell Biology Business. This role involves developing effective marketing strategies and targeted campaigns to drive awareness and connect customers to products supporting cell and gene therapy research and manufacturing. The candidate should have detailed knowledge of CGAT fields, proactive leadership skills, and the ability to engage with cross-divisional teams for market feedback. They must balance creativity, strategy, execution, and analytics to optimize audience engagement and maintain a strong demand generation funnel. Success requires navigating a matrixed organization, gaining alignment, and managing complex projects across multiple divisions on time and within budget.
**A day in the life**
+ Collaborate with the brand team to build and maintain CGAT marketing creative and messaging, as well as Gibco CTS brand designation awareness marketing.
+ Serve as the cross-divisional campaign liaison to uncover areas for opportunistic marketing impact and develop cross-divisional workflow campaigns.
+ Use CGAT customer, market, and competitor insights to formulate strategic marketing plans.
+ Develop and implement tactical marketing plans including capability, workflow, and competitive campaigns to drive business growth.
+ Ensure campaign metrics demonstrate program efficiency and drive the intended demand.
+ Leverage customer pipeline data and purchasing information to find opportunities and enable targeted marketing tactics.
+ Partner with the CGAT Vertical Leader, Product Management, Product Marketing, and Regional Marketing Managers to develop and deliver sales training and support materials.
**Keys to Success**
**Education:**
+ A bachelor's degree in marketing, biology or a related field.
+ An advanced degree in business or marketing is preferred
**Experience:**
+ >2 years' experience in the life science or bioprocess industry with a focus on cell therapy/gene therapy
+ Minimum of 8 years in market and brand management, preferably within the biotech or life sciences industry.
**Knowledge, Skills and Abilities:**
+ Strategic marketer who can analyze customer, market, and competitor data and develop marketing strategies to create a distinct and sustainable competitive advantage.
+ Strong project management skills with a track record of successfully implementing marketing campaigns.
+ Excellent communication and collaboration skills to work effectively with cross-functional teams and influence without authority.
+ Ability to strictly adhere to timelines and deliver results.
+ Understanding of digital marketing capabilities and channels and how best to demonstrate effective demand generation and nurture.
+ Knowledge of CGAT technologies, processes, competition/industry knowledge, and customer needs, behaviors and difficulties.
+ Desire to learn and work across multiple teams
**Benefits**
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
**Compensation and Benefits**
The salary range estimated for this position based in California is $130,000.00-$165,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
+ A choice of national medical and dental plans, and a national vision plan, including health incentive programs
+ Employee assistance and family support programs, including commuter benefits and tuition reimbursement
+ At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
+ Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
+ Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
**Discover Impactful work:**
We are seeking a Senior Vertical Marketing Manager for our CGAT Vertical Marketing function within the Cell Biology Business. This role involves developing effective marketing strategies and targeted campaigns to drive awareness and connect customers to products supporting cell and gene therapy research and manufacturing. The candidate should have detailed knowledge of CGAT fields, proactive leadership skills, and the ability to engage with cross-divisional teams for market feedback. They must balance creativity, strategy, execution, and analytics to optimize audience engagement and maintain a strong demand generation funnel. Success requires navigating a matrixed organization, gaining alignment, and managing complex projects across multiple divisions on time and within budget.
**A day in the life**
+ Collaborate with the brand team to build and maintain CGAT marketing creative and messaging, as well as Gibco CTS brand designation awareness marketing.
+ Serve as the cross-divisional campaign liaison to uncover areas for opportunistic marketing impact and develop cross-divisional workflow campaigns.
+ Use CGAT customer, market, and competitor insights to formulate strategic marketing plans.
+ Develop and implement tactical marketing plans including capability, workflow, and competitive campaigns to drive business growth.
+ Ensure campaign metrics demonstrate program efficiency and drive the intended demand.
+ Leverage customer pipeline data and purchasing information to find opportunities and enable targeted marketing tactics.
+ Partner with the CGAT Vertical Leader, Product Management, Product Marketing, and Regional Marketing Managers to develop and deliver sales training and support materials.
**Keys to Success**
**Education:**
+ A bachelor's degree in marketing, biology or a related field.
+ An advanced degree in business or marketing is preferred
**Experience:**
+ >2 years' experience in the life science or bioprocess industry with a focus on cell therapy/gene therapy
+ Minimum of 8 years in market and brand management, preferably within the biotech or life sciences industry.
**Knowledge, Skills and Abilities:**
+ Strategic marketer who can analyze customer, market, and competitor data and develop marketing strategies to create a distinct and sustainable competitive advantage.
+ Strong project management skills with a track record of successfully implementing marketing campaigns.
+ Excellent communication and collaboration skills to work effectively with cross-functional teams and influence without authority.
+ Ability to strictly adhere to timelines and deliver results.
+ Understanding of digital marketing capabilities and channels and how best to demonstrate effective demand generation and nurture.
+ Knowledge of CGAT technologies, processes, competition/industry knowledge, and customer needs, behaviors and difficulties.
+ Desire to learn and work across multiple teams
**Benefits**
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
**Compensation and Benefits**
The salary range estimated for this position based in California is $130,000.00-$165,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
+ A choice of national medical and dental plans, and a national vision plan, including health incentive programs
+ Employee assistance and family support programs, including commuter benefits and tuition reimbursement
+ At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
+ Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
+ Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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0
Market Research Manager
14211 Buffalo, New York
M&T Bank
Posted 10 days ago
Job Viewed
Job Description
Location: Hybrid within footprint. Footprint includes, but is not limited to: Buffalo, NY, Baltimore, MD, Bridgeport, CT, Boston, MA, Wilmington, DE, Washington, D.C., New York, NY, Philadelphia, PA
**Overview:**
We are seeking a strategic, motivated research professional to lead the development and delivery of competitive benchmarking studies and custom primary/secondary market research solutions. This role requires expertise in both qualitative and quantitative methodologies and a strong ability to translate data into actionable insights that support strategic decision making across the Retail, Small Business, Commercial, and Wealth sectors.
The ideal candidate is a self-starter with a consultative mindset, capable of handling complex research projects from inception to delivery and producing compelling insight-driven reports that influence key stakeholders. Strong communication skills, data storytelling ability, and proficiency in web survey software and data visualizations tools are essential for success in this role.
**Primary Responsibilities:**
+ Manage high-impact strategic competitive benchmarking studies, demonstrating curiosity about the data and conducting in-depth analysis to uncover valuable insights that assist clients.
+ Manage and nurture relationships with internal clients across multiple business lines, ensuring research is aligned with business goals and delivers clear, actionable outcomes.
+ Consult with stakeholders to clarify research objectives and translate them into effective research design using appropriate qualitative and quantitative methodologies.
+ Manage end to end research processes, including questionnaire design, programming, sample development, data collection, analysis, and delivery of final insights.
+ Analyze complex data sets and distill them into clear engaging insights and strategic recommendations.
+ Tell compelling stories through data by creating visually engaging insight-rich reports and presentations that drive decision-making
+ Design and produce data visualizations using tools such as Excel and PowerPoint, ensuring reports are both aesthetically professional and easy to interpret.
+ Collaborate with cross-functional teams, manage multiple projects simultaneously, and deliver high-quality results within established timelines.
+ Complete other related duties as assigned.
**Scope of Responsibilities:**
This position reports to the Head of Market Research. Project scope is typically on the department level. Projects are a mix of strategic and tactical in nature. Working team clients are normally VP level and below. Project owners are normally Admin, Group and Senior VP level and above.
**Supervisory/ Managerial Responsibilities:**
Responsible for supervising vendors and may supervise 1-2 junior staff members.
Independently manages client contact at working team level ( **VP** and below).
Gives vendor and junior staff guidance on determining methods and procedures.
**Education and Experience Required:**
Bachelors' degree and 6 years' of related experience, or in lieu of degree 10 years' related experience.
Highly proficient in Qualtrics or similar web survey software plus data visualization software such as PowerPoint.
Working knowledge of SPSS, SAS or other statistical software and survey development tools.
Employees in this position should be prepared to travel at least once per quarter within the M&T Bank east coast footprint (primarily to Buffalo, NY). Travel may occur more often than this and is based upon the needs of the business and projects assigned. Employees residing outside of the Buffalo market are anticipated to travel more often than those already located here.
**Education and Experience Preferred:**
Strong background in quantitative research (web/phone) and qualitative research (in person/online focus groups, advisory panels, and in-depth interviews), including survey design, data analysis and interpretation, report writing and presentation of key findings.
Working knowledge of a wide range of custom market research methodologies and techniques including customer satisfaction/loyalty research, brand awareness/usage, segmentation, ad/concept testing, conjoint, new product development, etc.
Exceptional storytelling skills with the ability to craft compelling narratives that effectively communicate research findings and insights to clients and stakeholders
Excellent organizational, communication (verbal and written) and interpersonal skills.
Demonstrates meticulous attention to detail, accuracy, and follow-through, with the ability to manage multiple assignments and perform effectively under pressure.
Master's degree or PhD with a concentration in Statistics, Psychology or Marketing preferred.
Graduate degree.
Prior management experience.
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.
**Location**
Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
**Overview:**
We are seeking a strategic, motivated research professional to lead the development and delivery of competitive benchmarking studies and custom primary/secondary market research solutions. This role requires expertise in both qualitative and quantitative methodologies and a strong ability to translate data into actionable insights that support strategic decision making across the Retail, Small Business, Commercial, and Wealth sectors.
The ideal candidate is a self-starter with a consultative mindset, capable of handling complex research projects from inception to delivery and producing compelling insight-driven reports that influence key stakeholders. Strong communication skills, data storytelling ability, and proficiency in web survey software and data visualizations tools are essential for success in this role.
**Primary Responsibilities:**
+ Manage high-impact strategic competitive benchmarking studies, demonstrating curiosity about the data and conducting in-depth analysis to uncover valuable insights that assist clients.
+ Manage and nurture relationships with internal clients across multiple business lines, ensuring research is aligned with business goals and delivers clear, actionable outcomes.
+ Consult with stakeholders to clarify research objectives and translate them into effective research design using appropriate qualitative and quantitative methodologies.
+ Manage end to end research processes, including questionnaire design, programming, sample development, data collection, analysis, and delivery of final insights.
+ Analyze complex data sets and distill them into clear engaging insights and strategic recommendations.
+ Tell compelling stories through data by creating visually engaging insight-rich reports and presentations that drive decision-making
+ Design and produce data visualizations using tools such as Excel and PowerPoint, ensuring reports are both aesthetically professional and easy to interpret.
+ Collaborate with cross-functional teams, manage multiple projects simultaneously, and deliver high-quality results within established timelines.
+ Complete other related duties as assigned.
**Scope of Responsibilities:**
This position reports to the Head of Market Research. Project scope is typically on the department level. Projects are a mix of strategic and tactical in nature. Working team clients are normally VP level and below. Project owners are normally Admin, Group and Senior VP level and above.
**Supervisory/ Managerial Responsibilities:**
Responsible for supervising vendors and may supervise 1-2 junior staff members.
Independently manages client contact at working team level ( **VP** and below).
Gives vendor and junior staff guidance on determining methods and procedures.
**Education and Experience Required:**
Bachelors' degree and 6 years' of related experience, or in lieu of degree 10 years' related experience.
Highly proficient in Qualtrics or similar web survey software plus data visualization software such as PowerPoint.
Working knowledge of SPSS, SAS or other statistical software and survey development tools.
Employees in this position should be prepared to travel at least once per quarter within the M&T Bank east coast footprint (primarily to Buffalo, NY). Travel may occur more often than this and is based upon the needs of the business and projects assigned. Employees residing outside of the Buffalo market are anticipated to travel more often than those already located here.
**Education and Experience Preferred:**
Strong background in quantitative research (web/phone) and qualitative research (in person/online focus groups, advisory panels, and in-depth interviews), including survey design, data analysis and interpretation, report writing and presentation of key findings.
Working knowledge of a wide range of custom market research methodologies and techniques including customer satisfaction/loyalty research, brand awareness/usage, segmentation, ad/concept testing, conjoint, new product development, etc.
Exceptional storytelling skills with the ability to craft compelling narratives that effectively communicate research findings and insights to clients and stakeholders
Excellent organizational, communication (verbal and written) and interpersonal skills.
Demonstrates meticulous attention to detail, accuracy, and follow-through, with the ability to manage multiple assignments and perform effectively under pressure.
Master's degree or PhD with a concentration in Statistics, Psychology or Marketing preferred.
Graduate degree.
Prior management experience.
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.
**Location**
Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
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1
Select Digital Search Engine Marketing Strategist
14266 Buffalo, New York
Hearst
Posted 2 days ago
Job Viewed
Job Description
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
View Now
2
Select Digital Search Engine Marketing Strategist
Amherst, New York
Hearst
Posted 10 days ago
Job Viewed
Job Description
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
View Now
3
Select Digital Search Engine Marketing Strategist
14266 Buffalo, New York
Hearst
Posted today
Job Viewed
Job Description
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
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