7 Marketing Manager jobs in Buffalo

Position Overview:

We are is seeking a highly organized and detail-oriented Traffic/Project Manager to join our marketing department. This role is critical in ensuring the smooth flow of projects through their lifecycle, from initial briefing to final delivery. The Traffic/Project Manager will coordinate between creative teams, digital specialists, and external partners to keep timelines, budgets, and deliverables on track.

Key Responsibilities:

• Manage the day-to-day workflow of projects, ensuring deadlines and milestones are met across multiple accounts.
• Serve as the central point of contact between internal teams (creative, strategy, digital, production, and account services).
• Develop, manage, and monitor project schedules, resourcing, and deliverables.
• Facilitate project kick-offs, stand-ups, and status meetings to ensure alignment.
• Monitor workloads, assign tasks, and balance priorities across departments.
• Identify bottlenecks, risks, and resource conflicts, proactively solving issues to keep projects moving.
• Track budgets, hours, and expenses, escalating any variances to leadership.
• Maintain and improve project management systems, tools, and processes for efficiency.
• Ensure agency quality standards are met before work is delivered to clients.
• Support leadership in capacity planning, forecasting, and resource allocation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Project Management, or related field (or equivalent experience).
• 3+ years of experience in project management, traffic management, or operations within a marketing, creative, or advertising agency.
• Strong understanding of marketing, creative, and digital production processes.
• Proficiency with project management software (e.g., Asana, or Monday.com)
• Exceptional organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills to collaborate with diverse teams and stakeholders.
• Proven problem-solving skills with the ability to remain calm under pressure.

Position Overview:

We are is seeking a highly organized and detail-oriented Traffic/Project Manager to join our marketing department. This role is critical in ensuring the smooth flow of projects through their lifecycle, from initial briefing to final delivery. The Traffic/Project Manager will coordinate between creative teams, digital specialists, and external partners to keep timelines, budgets, and deliverables on track.

Key Responsibilities:

• Manage the day-to-day workflow of projects, ensuring deadlines and milestones are met across multiple accounts.
• Serve as the central point of contact between internal teams (creative, strategy, digital, production, and account services).
• Develop, manage, and monitor project schedules, resourcing, and deliverables.
• Facilitate project kick-offs, stand-ups, and status meetings to ensure alignment.
• Monitor workloads, assign tasks, and balance priorities across departments.
• Identify bottlenecks, risks, and resource conflicts, proactively solving issues to keep projects moving.
• Track budgets, hours, and expenses, escalating any variances to leadership.
• Maintain and improve project management systems, tools, and processes for efficiency.
• Ensure agency quality standards are met before work is delivered to clients.
• Support leadership in capacity planning, forecasting, and resource allocation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Project Management, or related field (or equivalent experience).
• 3+ years of experience in project management, traffic management, or operations within a marketing, creative, or advertising agency.
• Strong understanding of marketing, creative, and digital production processes.
• Proficiency with project management software (e.g., Asana, or Monday.com)
• Exceptional organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills to collaborate with diverse teams and stakeholders.
• Proven problem-solving skills with the ability to remain calm under pressure.

Position Overview:

We are seeking a dynamic and strategic Manager of Influencer & Partnership Marketing to lead the development, execution, and optimization of influencer campaigns and brand partnerships. This role will focus on driving brand awareness, engagement, and growth by building authentic relationships with influencers, creators, and strategic partners. The ideal candidate is highly organized, creative, data-driven, and passionate about leveraging influencer and partnership marketing to connect with audiences in meaningful ways.

Key Responsibilities:

Influencer Strategy & Campaigns

• Develop and manage influencer marketing strategies across social platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Identify, vet, and negotiate with influencers, creators, and agencies to maximize brand alignment and ROI.
• Manage end-to-end campaign execution, from brief creation and contracting to content review and reporting.
• Foster long-term relationships with influencers build authentic advocacy for the brand.

Partnership Marketing

• Identify, secure, and manage partnerships with complementary brands, organizations, and communities.
• Collaborate with internal teams (brand, content, digital, PR) to integrate partnerships into broader marketing strategies.
• Develop co-branded campaigns and activations that enhance brand visibility and engagement.
• Proactively oversee marketing contracts and manage relationships with strategic partnerships
• Establish effective ongoing new processes that streamline partnership marketing workload

Performance & Reporting

• Track, analyze, and report on campaign performance using KPIs such as engagement, reach, conversions, and ROI.
• Optimize influencer and partnership strategies based on insights and trends.
• Stay ahead of industry trends, platform updates, and emerging creator opportunities.

Leadership & Collaboration

• Manage relationships with external agents, vendors, and internal stakeholders.
• Collaborate closely with creative, social media, PR, and paid media teams to ensure consistent messaging.
• Provide mentorship to junior team members or interns as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer, partnership, or social media marketing, preferably in consumer-facing industries.
• Proven track record of managing influencer campaigns and partnerships that drove measurable results.
• Strong negotiation, relationship management, and communication skills.
• Deep understanding of social media platforms, influencer trends, and content creation best practices.
• Analytical mindset with experience using influencer platforms, analytics tools, and reporting dashboards.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Position Overview:

We are seeking a dynamic and strategic Manager of Influencer & Partnership Marketing to lead the development, execution, and optimization of influencer campaigns and brand partnerships. This role will focus on driving brand awareness, engagement, and growth by building authentic relationships with influencers, creators, and strategic partners. The ideal candidate is highly organized, creative, data-driven, and passionate about leveraging influencer and partnership marketing to connect with audiences in meaningful ways.

Key Responsibilities:

Influencer Strategy & Campaigns

• Develop and manage influencer marketing strategies across social platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Identify, vet, and negotiate with influencers, creators, and agencies to maximize brand alignment and ROI.
• Manage end-to-end campaign execution, from brief creation and contracting to content review and reporting.
• Foster long-term relationships with influencers build authentic advocacy for the brand.

Partnership Marketing

• Identify, secure, and manage partnerships with complementary brands, organizations, and communities.
• Collaborate with internal teams (brand, content, digital, PR) to integrate partnerships into broader marketing strategies.
• Develop co-branded campaigns and activations that enhance brand visibility and engagement.
• Proactively oversee marketing contracts and manage relationships with strategic partnerships
• Establish effective ongoing new processes that streamline partnership marketing workload

Performance & Reporting

• Track, analyze, and report on campaign performance using KPIs such as engagement, reach, conversions, and ROI.
• Optimize influencer and partnership strategies based on insights and trends.
• Stay ahead of industry trends, platform updates, and emerging creator opportunities.

Leadership & Collaboration

• Manage relationships with external agents, vendors, and internal stakeholders.
• Collaborate closely with creative, social media, PR, and paid media teams to ensure consistent messaging.
• Provide mentorship to junior team members or interns as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in influencer, partnership, or social media marketing, preferably in consumer-facing industries.
• Proven track record of managing influencer campaigns and partnerships that drove measurable results.
• Strong negotiation, relationship management, and communication skills.
• Deep understanding of social media platforms, influencer trends, and content creation best practices.
• Analytical mindset with experience using influencer platforms, analytics tools, and reporting dashboards.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

**Program Overview:**
Serves as a member of the Management Development Program (MDP) and participates in ten weeks of Core Training and one year of On-the-Job (OJT) training. Core Training responsibilities include participation in classroom training, observations of departmental presentations, interaction with senior management, peer networking, and working in teams on two group project assignments. OJT responsibilities vary by department and are assigned by the department manager. The position may be responsible for additional projects as assigned by the department manager or Leadership Development Manager-MDP.
**Department Description:**
**About M&T Bank's Management Development Program (MDP)**
M&T Bank's Management Development Program is a premier early-career rotational program designed to develop future leaders through hands-on experience, mentorship, and strategic project work. As an MDP Associate, you'll gain exposure to key areas of the business while building a strong foundation for a long-term career at M&T.
**Position Overview**
As an MDP Management Trainee within the **Brand Marketing team** , you will rotate through three core functions: **Brand Integration** , **Advertising** , and **Sponsorships** . This immersive experience will provide you with a comprehensive understanding of how M&T Bank builds and communicates its brand across channels and audiences.
You'll work closely with cross-functional teams to support strategic initiatives, contribute to campaign development, and help bring the brand to life in meaningful ways for our customers and communities.
**Department Responsibilities:**
**Brand Integration**
+ Support the development and execution of brand strategies across internal and external channels
+ Collaborate with business lines to ensure brand consistency and alignment
+ Assist in creating brand guidelines and toolkits for enterprise-wide use
**Advertising**
+ Contribute to the planning, development and execution of multi-channel advertising campaigns
+ Analyze campaign and brand health performance and garner insights for future optimization
+ Partner with internal teams and external agencies to find, develop and launch compelling customer stories that convey our brand positioning and connect to lower funnel tactics
**Sponsorships**
+ Help manage M&T's sponsorship portfolio, including sports, arts, and community partnerships
+ Coordinate activation plans and measure impact of sponsorship initiatives
+ Support event planning and on-site brand experiences
**HOW YOU CAN GROW YOUR CAREER:**
**Why Join M&T Bank**
+ Be part of a purpose-driven organization committed to making a difference
+ Gain exposure to senior leaders and strategic initiatives
+ Receive mentorship, professional development, and career growth opportunities
+ Work in a collaborative and inclusive culture
**Primary Program Responsibilities:**
+ Participate in and complete a one-year long, non-rotational training program while creating and adding value to assigned department. Receive job specific training, general training in banking, communication and leadership, and personalized coaching and feedback. Performance measures may include several objective test scores, peer and sponsor feedback from group projects, facilitator feedback, Leadership Development Manager-MDP feedback, Department Manager feedback, final assessment score, and year-end performance appraisal from Department Manager and Leadership Development Manager-MDP.
+ Core Training - Participate in ten weeks of training throughout the one-year assignment to learn banking, basic financial skills, technical skills, and leadership/interpersonal skills. Develop a solid understanding of banking functions, processes, and operations.
+ Group Projects - Participate in two group project assignments, working with a team of their peers to build relationships within their teams as well as with project sponsors, internal and external contacts, and senior management. Teams make a presentation to senior management at the conclusion of each project providing recommendations and potential project solutions.
+ On-the-Job Training - The fundamental skills taught in core training are combined with On-the-Job training based on the incumbent's assignment. Job specific training teaches departmental policies, procedures, systems, and products. Upon completion of MDP, all incumbents attain basic skills necessary to become entry-level professionals and/or managers in their assigned department.
+ Complete tasks in a manner that are compliant with applicable laws and regulations and/or that serve to help the Company be in compliance with laws and regulations that apply to the business line the position supports.
+ Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite.
+ Identify risk-related issues needing escalation to management.
+ Promote an environment that supports belonging and reflects the M&T Bank brand.
+ Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
+ Complete other related duties as assigned.
**Scope of Responsibilities:**
The Management Development Program is a non-rotational, one-year training program for recent college graduates where participants learn sales, accounting, project management and leadership skills depending upon their career track. Various methods of training include classroom study, divisional orientations, and teamwork on group projects. These fundamentals are coupled with on-the-job training to allow for immediate application in the area for which the participant has been hired.
**BASIC QUALIFICATIONS:**
+ Bachelor's degree in Marketing, Communications, Business, or related field with a cumulative GPA of 3.0 or above
+ Strong interest in brand strategy, advertising, and experiential marketing
+ Excellent communication, collaboration, and project management skills
+ Creative thinker with analytical mindset and attention to detail
+ Ability to thrive in a fast-paced, team-oriented environment
+ Work visa sponsorship not offered for this role
**IDEAL QUALIFICATIONS:**
+ While weekend needs are rare, this role may occasionally require a flexible schedule to support sponsorship event activations
+ Strong experience with Microsoft Office products and analytical dashboard analysis
+ Strong ability to socialize ideas and strategy to senior management through presentation
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $29.57 - $43.99 per hour. The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above encompasses all geographic locations. The pay rate specific to your location will fall within this range and is available from your recruiter.
**Location**
Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.