1404 Marketing Managers jobs in California

Manager, D2C Campaign Management - Santa Monica, 90404, United States of America

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

UMe and Famehouse are seeking a D2C Campaign Manager to join our teams supporting UMe’s D2C roster. This role will report into Famehouse, but will be deeply embedded into UMe’s operations and based out of our Santa Monica offices. Working in a cross-functional team of D2C experts, you’ll lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan.

Candidates must be highly organized, detail-oriented, and have excellent communication & collaboration skills.

How you’ll CREATE:

• Lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan.
  • Support the Account/Label lead to drive end-to-end D2C campaign execution across teams, working closely with teammates across creative, store management, site merchandising, production, operations, and fan services to keep all deliverables on track
  • Ensure calendar & campaign plans are updated daily / as plan details change across core planning tools (planning board, product setup sheets, etc.)
  • Manage all timelines & milestones across campaigns, ensuring all internal & external partners are briefed appropriately and stay on track
  • Ensure all central stakeholders have clear direction & details needed in order to deliver on their role responsibilities for each store / campaign
  • Coordinate global D2C launches, liaising between US & International teams
• Ensure the cross-functional team operates efficiently in tight unison, so we deliver the highest service level to the label and their artists.
  • Foster a positive, collaborative, and trusting environment of mutual respect and support across internal FH partners supporting UMe's business
  • Work across UMe, Famehouse, Bravado and other internal teams to facilitate collaboration between appropriate stakeholders across programs, ensuring teams are briefed and integrated appropriately from planning through to execution and fulfillment.
  • Report back to UMe, Famehouse, and artist teams on progress against campaign milestones & deliverables, outstanding items needed, store performance, etc.
  • Ensure relevant individual team members are pulled directly into conversations when appropriate.
  • Liaise with Finance teams across eCommerce programs, including managing campaign P&Ls.
  • Ensure eCommerce program compliance with UMG and eCommerce policies.

Bring your VIBE:

• 3-5+ years of relevant experience working in Label Marketing, eCommerce/D2C, music merchandise or related fields.
• Must be available to work nights and weekends, especially during priority releases and maintain a high level of responsiveness with artist and partner teams via text, phone, email, chat, etc.
• Rich understanding of the fan experience; passion for the impact of catalog music is a major plus
• Strong attention to detail
• Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines
• Self-accountability to follow-through with proper consistent updates to stakeholders
• Excellent computer skills, including Microsoft Office, Excel, PowerPoint, and Google docs
• Experience with Monday.com and Shopify preferred, but not required
• Extremely organized and comfortable streamlining multiple moving parts and comfortable working across multiple high priority projects simultaneously
• Strong track record of working directly with artists and/or label teams; demonstrated ability to build trust with artist teams. Existing relationships within a label or management team is a major plus
• Flexible and able to adapt to changing client needs in a fast-paced environment.
• Familiarity with physical music and merchandise production is strongly preferred.
• Strong critical thinking skills and ability to know when to escalate potential issues to the relevant executive teams

Coordinator, D2C Campaign Management - Santa Monica, 90404, United States of America

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

Interscope Records and Famehouse are seeking a driven individual to join our teams as a Coordinator, D2C Campaign Management. This role will report into Famehouse, but will be deeply embedded into Interscope’s operations and based out of the label’s Santa Monica office.

Supporting our Interscope D2C pod who lead the full IGA roster, you’ll help drive global eCommerce business across Interscope, collaborating closely with the label, Bravado, and key groups across UMG to deliver amazing D2C experiences for Interscope, their artists, and—most importantly—their fans.

How you’ll CREATE:

• Compile and track necessary logistical information for new product/program launches (SKUs, product titles, product descriptions, imagery, etc.).
• Gather, organize, manage, and liaise with multiple cross-functional team members including Store Management, Order Management, Inventory Management, Logistics, Production, and Marketing teams to ensure deadlines to meet launch dates.
• Work closely with the Cross-Functional Team to ensure that they have all pertinent information for store and product launches. Field all comments/amendments to ensure timely program launches.
• Perform regular QA checks on active web stores to ensure proper shop functionality, marketing copy, and merchandising.
• Proactively manage music and merchandise inventory levels across all stores and alert appropriate team members when product needs to be replenished.
• Compile and provide various sales and inventory reports to relevant stakeholders as needed.
• Submit comp requests for stakeholders, artist management, sweepstakes prize winners, influencers etc.
• Assist in communicating domestic and international store links to Digital Marketing leads for global Linkfires.
• Occasionally assist in creation of eCommerce keynotes, presentations, and reporting as needed.
• General admin including meeting scheduling, expense reports, occasional travel booking.

Bring your VIBE :

• 1-2+ year of relevant internship or full-time work experience, preferably in music, entertainment, or eCommerce
• Excellent communication and interpersonal skills (verbal and written)
• Meticulous attention to detail and follow through
• Extremely organized with superior time management skills
• Ability to multitask and prioritize under tight schedules while maintaining production of high quality work
• Pro-active is your middle name. Excellent at providing information to team members before they even get the chance to ask you for what they need!
• Self-accountability to follow-through with proper consistent updates to stakeholders
• Excellent computer skills, including Microsoft Office, Excel, PowerPoint, and Google docs
• Experience with Monday.com and Shopify preferred, but not required
• Experience with Photoshop is a plus, but not required
• Strong interest in learning more about eCommerce Operations and eCommerce Marketing

As the Director, Campaign Management, Retail & Commerce Networks Acxiom's Commerce & Retail Media Network Practice, you will play a critical role in supporting the pre-sales to post-sales process by developing strategic media plans that align with client objectives and maximize performance. You will collaborate closely with internal teams and senior leadership to translate client goals into actionable, data-driven plans across client-owned and operated (O&O) properties and partner channels.
In this role, you will focus on yield optimization, campaign management, media activation, and performance reporting, ensuring every campaign is planned with precision and positioned for measurable success. You will also contribute to the continuous process of improvement and innovation across our planning and sales support workflows.
*This role can be located almost anywhere in the U.S.
**What You Will Do:**
_Yield Optimization_
+ Collaborate with partnerships, clients, sales, and technology vendors to ensure optimal pricing and inventory allocation across O&O platforms.
+ Monitor inventory availability and apply data-driven insights to maximize revenue yield and minimize under-delivery.
+ Recommend & create packaging strategies and pricing models based on historical performance and market trends.
_Media Planning_
+ Translate RFPs and campaign objectives into compelling, custom media plans aligned with inventory and audience targets.
+ Work cross-functionally with Ad Sales, Product, and Marketing to develop innovative and scalable campaign solutions.
+ Ensure proposals are accurate, timely, and aligned with both internal benchmarks and client KPIs.
_Campaign Activation on Owned & Operated Properties_
+ Coordinate end-to-end campaign execution, dashboarding including asset trafficking, go-live, and in-flight monitoring on O&O platforms.
+ Ensure alignment between sales commitments and delivery capabilities, adjusting as needed in collaboration with internal and external stakeholders
_Reporting & Insights_
+ Create and maintain detailed post-campaign reporting, synthesizing performance data to provide actionable insights to clients and internal teams.
+ Track pacing and delivery throughout the campaign lifecycle to proactively address discrepancies.
+ Contribute to quarterly business reviews and revenue forecasting with clear data-backed perspectives.
**What You Will Have:**
+ Bachelor's degree in advertising, Marketing, Business, or related field.
+ 5 years+ of experience in sales planning, media strategy, or digital advertising.
+ Strong understanding of media math, yield management principles, and digital media platforms (including video, display, and native).
+ Experience working with O&O and data ad systems, ad servers (e.g., Google Ad Manager), and reporting tools (e.g., Tableau, Looker Studio, Power BI.) etc.
+ Highly organized with excellent attention to detail and the ability to manage multiple deadlines simultaneously.
+ Strong communicator with the ability to distill complex information into client-friendly insights.
**What Will Set You Apart:**
+ Familiarity with SSPs, DSPs, and audience targeting technologies.
+ Experience working within a media network, publisher, or broadcast environment.
+ Relevant experience in tourism and travel
+ Ability to work cross-functionally in a matrixed environment with Sales, Ad Ops, and Revenue Strategy teams.
**#GD17**
**Primary Location City/State:**
Homebased - New York, New York
**Additional Locations (if applicable):**
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
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We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
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Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
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Senior Manager, D2C Campaign Management - Santa Monica, 90404, United States of America

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

Interscope and Famehouse are seeking a Sr. D2C Campaign Manager to join our teams supporting Interscope’s urban roster. This role will report into Famehouse, but will be deeply embedded into Interscope’s urban team and based out of the label’s Santa Monica office. Working in a cross-functional team of D2C experts, you’ll lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan. 

Candidates must be highly organized, detail-oriented, and have excellent communication & collaboration skills. 

How you’ll CREATE:

• Lead campaign & program management across eCommerce campaigns, ensuring all US & global teams are appropriately integrated & executing to plan. 
  • Support the Account/Label lead to drive end-to-end D2C campaign execution across teams, working closely with teammates across creative, store management, site merchandising, production, operations, and fan services to keep all deliverables on track 
  • Ensure calendar & campaign plans are updated daily / as plan details change across core planning tools (planning board, product setup sheets, etc.)
  • Manage all timelines & milestones across campaigns, ensuring all internal & external partners are briefed appropriately and stay on track 
  • Ensure all central stakeholders have clear direction & details needed in order to deliver on their role responsibilities for each store / campaign
  • Coordinate global D2C launches, liaising between US & International teams 
• Ensure the cross-functional team operates efficiently in tight unison, so we deliver the highest service level to the label and their artists. 
  • Foster a positive, collaborative, and trusting environment of mutual respect and support across internal FH partners supporting Interscope’s business
  • Work across Interscope, Famehouse, Bravado and other internal teams to facilitate collaboration between appropriate stakeholders across programs, ensuring teams are briefed and integrated appropriately from planning through to execution and fulfillment. 
  • Report back to Interscope, Famehouse, and artist teams on progress against campaign milestones & deliverables, outstanding items needed, store performance, etc. 
  • Ensure relevant individual team members are pulled directly into conversations when appropriate. 
  • Liaise with Finance teams across eCommerce programs, including managing campaign P&Ls.
  • Ensure eCommerce program compliance with UMG and eCommerce policies.

Bring your VIBE:

• 3-5+ years of relevant experience working in Label Marketing, eCommerce/D2C or related fields. 
• Must be available to work nights and weekends, especially during priority releases and maintain a high level of responsiveness with artist and partner teams via text, phone, email, chat, etc. 
• Passion for and strong knowledge of Interscope’s urban artist roster
• Strong attention to detail
• Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines
• Self-accountability to follow-through with proper consistent updates to stakeholders
• Excellent computer skills, including Microsoft Office, Excel, PowerPoint, and Google docs
• Experience with Monday.com and Shopify preferred, but not required
• Extremely organized and comfortable streamlining multiple moving parts and comfortable working across multiple high priority projects simultaneously
• Strong track record of working directly with artists and/or label teams; demonstrated ability to build trust with artist teams. Existing relationships within a label or management team is a major plus 
• Flexible and able to adapt to changing client needs in a fast-paced environment.
• Familiarity with physical music and merchandise production is strongly preferred.
• Strong critical thinking skills and ability to know when to escalate potential issues to the relevant executive teams

Our client, a leading innovator in its industry, is seeking a visionary Director of Digital Marketing Strategy to join our fully remote, global team. This executive-level position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth. You will lead a team of digital marketing professionals, oversee all digital channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising, and manage the digital marketing budget. Key responsibilities include analyzing market trends and competitor activities, identifying new digital opportunities, defining key performance indicators (KPIs), and reporting on campaign performance to senior leadership. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 10 years of progressive experience in digital marketing, with a significant portion in a strategic or leadership role. Proven success in developing and implementing multi-channel digital marketing campaigns that deliver measurable results is essential. Strong expertise in SEO, SEM, content strategy, social media marketing, marketing automation, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is required. Excellent leadership, communication, and strategic thinking skills are paramount. The ability to manage and mentor a remote team effectively is crucial. This role offers complete remote flexibility, allowing you to shape our digital presence from anywhere in the world. If you are a data-driven marketing leader with a passion for innovation and a track record of driving significant growth, we encourage you to apply.

Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their marketing efforts in a fully remote capacity. This executive-level position is crucial for shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing and implementing comprehensive digital strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 10 years of progressive experience in digital marketing, including at least 5 years in a leadership role. A proven track record of successfully managing large-scale digital marketing budgets and achieving measurable ROI is essential. You will lead a team of marketing specialists, providing strategic direction, coaching, and performance management. Deep expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is required to track campaign performance, identify insights, and optimize strategies. You will also stay abreast of the latest digital marketing trends and technologies, ensuring our client remains at the forefront of innovation. Collaboration with cross-functional teams, including sales, product development, and creative services, will be critical for integrated campaign execution. This remote role demands exceptional strategic thinking, strong analytical skills, and outstanding leadership capabilities. If you are passionate about leveraging digital channels to drive business success, this is an exceptional opportunity.

Our client is a rapidly growing e-commerce powerhouse based in **Los Angeles, California, US**, known for its innovative approach to online retail and customer engagement. We are seeking a visionary and results-driven Director of Digital Marketing Strategy to lead our digital marketing efforts. This is a fully remote leadership position, offering the opportunity to shape and execute comprehensive digital strategies from anywhere in the world.

As the Director of Digital Marketing Strategy, you will be responsible for developing and implementing innovative, multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, affiliate marketing, and performance advertising. You will define key performance indicators (KPIs), track campaign performance, and leverage data analytics to optimize strategies and maximize ROI. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being highly desirable. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is required. Proven success in developing and executing data-driven digital marketing strategies that have resulted in significant business growth is essential. Deep expertise across various digital marketing channels and platforms, along with strong analytical and problem-solving skills, is a must. Excellent leadership, communication, and stakeholder management skills are critical for collaborating with remote teams and executive leadership. A passion for e-commerce and a forward-thinking approach to digital strategy are paramount. Join our globally distributed team and drive the future of digital marketing remotely.

Our client, a dynamic and rapidly expanding e-commerce leader, is seeking an experienced and visionary Director of Digital Marketing Strategy to elevate their online presence and drive measurable business growth. This hybrid role involves strategic planning and collaboration at our central San Francisco, California, US office, with the flexibility of remote work for focused execution. You will be responsible for developing and implementing comprehensive digital marketing strategies across all channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to increase brand awareness, customer acquisition, engagement, and revenue. The ideal candidate will possess a deep understanding of the digital marketing landscape, including current trends, best practices, and emerging technologies. Proven experience in managing large marketing budgets, analyzing campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics), and deriving actionable insights is crucial. You will lead a team of talented digital marketers, fostering a data-driven culture and inspiring creativity. Responsibilities include defining target audiences, setting campaign objectives, overseeing creative development, and optimizing campaigns for maximum ROI. Excellent leadership, communication, and stakeholder management skills are essential, as you will collaborate closely with product development, sales, and creative teams. We are looking for a strategic thinker with a proven ability to translate business goals into effective digital marketing initiatives. This role demands a proactive approach to identifying new growth opportunities and a relentless focus on measurable results. You will be instrumental in shaping the brand's digital narrative and driving customer loyalty in a competitive market. The opportunity to lead marketing efforts for a market-disrupting company in the heart of San Francisco, California, US offers unparalleled career growth.

Our client, a fast-paced and innovative e-commerce leader, is seeking a strategic and data-driven Head of Digital Marketing Strategy to spearhead their online growth initiatives. This hybrid role allows for a blend of in-office collaboration and remote work flexibility. You will be responsible for developing and executing a comprehensive digital marketing plan that drives customer acquisition, engagement, and retention across all digital channels. This includes overseeing SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven ability to analyze campaign performance, and a track record of delivering measurable results. You will lead a talented team of digital marketers, manage significant marketing budgets, and work closely with sales, product, and creative teams to ensure cohesive brand messaging and customer experience. A strong analytical mindset, coupled with creativity and strategic foresight, is essential.

Responsibilities:

• Develop and implement a holistic digital marketing strategy aligned with business objectives and target audience insights.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, affiliate marketing, and display advertising.
• Oversee the creation and execution of data-driven campaigns across various platforms to drive lead generation and customer acquisition.
• Analyze campaign performance, website analytics, and market trends to identify opportunities for improvement and growth.
• Manage and allocate the digital marketing budget effectively, ensuring a strong ROI.
• Lead, mentor, and develop a team of digital marketing specialists.
• Collaborate with product and sales teams to ensure seamless customer journeys and integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending innovative approaches.
• Conduct A/B testing and other optimization techniques to improve conversion rates and user engagement.
• Develop comprehensive reports on campaign performance, key metrics, and strategic recommendations for senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or strategic role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that drive significant business growth.
• Expert knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Marketo).
• Strong analytical skills and experience with data visualization and reporting.
• Excellent leadership, communication, and interpersonal skills.
• Ability to manage budgets and measure campaign performance against KPIs.
• Experience in e-commerce or a related industry is highly desirable.
• Creative thinking and a passion for leveraging digital channels to connect with customers.

This exciting opportunity is based in the heart of the tech scene in San Francisco, California, US .