Director of Integrated Marketing Campaigns

95113 San Jose, California $140000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is seeking an visionary Director of Integrated Marketing Campaigns to lead their marketing efforts in San Jose, California, US . This senior leadership role will be responsible for conceiving, developing, and executing multi-channel marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of campaign management, from initial concept and budget allocation to execution and performance analysis. The ideal candidate has a proven history of success in developing and managing complex, integrated marketing campaigns across digital, traditional, and emerging media channels. You will work closely with internal teams, including creative, content, digital, PR, and sales, as well as external agencies, to ensure cohesive messaging and optimal campaign delivery. Your responsibilities will include defining campaign objectives and KPIs, managing campaign budgets effectively, and analyzing campaign performance data to derive actionable insights for continuous optimization. This role requires a strong understanding of brand strategy, consumer insights, market dynamics, and the latest marketing technologies. The ability to lead and inspire a team, foster strong cross-functional collaboration, and present compelling strategic recommendations to executive leadership is crucial. You should possess exceptional strategic thinking, project management, and communication skills. This is a fantastic opportunity to shape the future of our client's brand and make a significant impact on their business.

Responsibilities:
  • Develop and implement innovative, integrated marketing campaign strategies.
  • Lead campaign planning, execution, and performance measurement across all channels.
  • Manage marketing campaign budgets and ensure efficient resource allocation.
  • Collaborate with internal creative, digital, PR, and sales teams.
  • Oversee relationships with external marketing agencies and partners.
  • Analyze campaign data and provide insights for optimization and future planning.
  • Ensure brand consistency and messaging across all campaign elements.
  • Present campaign strategies, performance, and recommendations to senior management.
  • Stay current with marketing trends, technologies, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
  • 10+ years of progressive experience in marketing, with a significant focus on integrated campaign management.
  • Demonstrated success in developing and executing high-impact marketing campaigns.
  • Deep understanding of digital marketing, social media, content marketing, PR, and traditional advertising.
  • Proven experience managing large marketing budgets and ROI analysis.
  • Exceptional leadership, team management, and cross-functional collaboration skills.
  • Strong analytical and strategic thinking capabilities.
  • Excellent written and verbal communication skills.
  • Experience working in a fast-paced, dynamic environment.
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Digital Marketing Intern, Schwarzkopf Professional - Summer 2026

90231 Culver City, California Henkel

Posted 3 days ago

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Digital Marketing Intern, Schwarzkopf Professional - Summer 2026
**_About_** **_this_** **_Position_**
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. 
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. 
**Dare to learn new skills, advance in your career and make an impact at Henkel.**
**What you'll do**
As a Digital Marketing Intern for our Schwarzkopf Professional brand, you will:
+ Gain hands-on experience in how a leading beauty brand develops its content and paid media strategies
+ Shadow and assist the content team during photo and video shoots, contributing to creative execution
+ Support the digital team in both paid and organic social media efforts, including campaign planning and execution
+ Assist with research projects to inform content, influencer, and digital strategies
+ Help manage influencer relations, supporting ongoing projects and collaborations
+ Select and curate user-generated content for social media, including reposting TikToks to Instagram Stories andcreating engaging story content (e.g., behind-the-scenes, product launches, tips/tricks)
+ Contribute to ongoing marketing campaigns and product launches, ensuring cohesive digital storytelling across platforms
**What makes you a good fit**
+ An undergraduate student graduating in 2027 or 2028, master's / graduate student pursuing a degree in Marketing or Communications
+ Must reside in the Los Angeles area and be able to commute to Culver City every Wednesday and Thursday
+ Must have a reliable work-from-home setup for remote work on other days
+ Strong interest in the beauty industry and branding on social media platforms
+ Familiarity with CapCut or other basic video editing tools is preferred
**Some benefits of joining Henkel as an intern**
+ Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
+ Countless learning opportunities available through Henkel's online learning platform with over 9,000 professional courses.
+ Networking events with Henkel business leaders, experts and sustainability ambassadors.
+ Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
+ In-person and virtual social events to connect with other Henkel interns across the country.
**Following your internship, you may be invited to join Henkel as a returning intern or full-time employee. **
**Additional information**
+ This internship is eligible for a housing stipend or relocation support. 
+ Henkel's Summer 2026 internship program starts on May 27th, 2026, and runs through mid-August.  
+ Recruitment for our 2026 internships starts in late August 2025 and runs through early March 2026 or until all our positions are filled.  
+ If selected to move forward in our recruitment process, you will receive an email from our talent acquisition team.
+ If a position you applied to is filled by another candidate, you will receive an email from our team alerting you that the position is closed.
The salary for this role is $27/hour. This is the rate that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
**JOB ID:** req75483
**Job Locations:** United States, CA, Culver City, CA
**Contact information for application-related questions:**
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
**Application Deadline:** As long as the vacancy is listed on our Career Site, we are happy to receive your application
**Job-Center:** If you have an application already, you can create or log in to your accounthere ( to check the status of your application. In case of new account creation, please use your email address that you applied with.
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How is work at Henkel
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Senior Digital Marketing Strategist - Performance Campaigns

94103, California $110000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is a rapidly growing tech company known for its innovative products and data-driven marketing approach. We are seeking a highly experienced and results-oriented Senior Digital Marketing Strategist to lead the development and execution of high-impact performance marketing campaigns. This is a dynamic role focused on driving customer acquisition, engagement, and revenue growth through strategic use of paid media, SEO, SEM, and other digital channels. You will be responsible for defining campaign objectives, managing budgets, optimizing ad spend, analyzing performance data, and continuously iterating to maximize ROI. The ideal candidate is a strategic thinker with a proven track record of success in managing complex digital marketing initiatives and a passion for leveraging data to achieve business goals.

Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies across paid search, social media advertising, display, programmatic, and affiliate channels.
  • Defining key performance indicators (KPIs) for all campaigns and ensuring rigorous tracking and reporting.
  • Managing and optimizing significant marketing budgets to achieve maximum ROI and efficient customer acquisition cost (CAC).
  • Conducting in-depth keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
  • Writing compelling ad copy, designing engaging creatives, and overseeing A/B testing initiatives to improve campaign performance.
  • Collaborating with content marketing, SEO, and product teams to ensure integrated campaign execution.
  • Analyzing campaign data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting to identify trends, insights, and areas for improvement.
  • Staying ahead of the curve on the latest digital marketing trends, tools, and platform updates.
  • Providing strategic guidance and mentorship to junior marketing team members.
  • Presenting campaign performance reports and strategic recommendations to senior leadership.
  • Developing attribution models and frameworks to understand campaign effectiveness across the funnel.
  • Identifying and evaluating new digital marketing opportunities and platforms.
  • The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and paid media management. Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and other major advertising platforms is essential. Strong analytical skills, proficiency in data analysis tools, and a deep understanding of SEO/SEM principles are required. Excellent communication, presentation, and project management skills are crucial for this role. This is a remote position allowing collaboration with teams across various time zones, based out of San Francisco, California, US .
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Senior Digital Marketing Strategist - Performance Campaigns

90001 Los Angeles, California $115000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client, a dynamic and rapidly growing digital agency, is seeking an innovative Senior Digital Marketing Strategist to lead their performance marketing initiatives. This fully remote position requires a data-driven expert with a proven track record of developing and executing successful online advertising campaigns across multiple platforms. You will be responsible for managing significant ad spend, optimizing campaigns for maximum ROI, and leveraging analytics to drive strategic decisions. The ideal candidate possesses deep expertise in SEO, SEM, paid social, programmatic advertising, and conversion rate optimization (CRO). This role requires exceptional analytical skills, a creative mindset, and the ability to stay ahead of the ever-evolving digital marketing landscape. You will work closely with clients to understand their business objectives and translate them into effective digital strategies.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies focused on driving measurable results (leads, sales, engagement).
  • Manage and optimize paid search (SEM), paid social, display, and programmatic advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  • Conduct keyword research, audience segmentation, and ad creative development.
  • Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting to identify trends, insights, and opportunities for optimization.
  • Manage significant advertising budgets, ensuring efficient allocation of resources to maximize ROI.
  • Develop and execute A/B testing strategies for ad copy, landing pages, and campaign targeting.
  • Monitor market trends, competitor activities, and emerging digital marketing technologies.
  • Collaborate with content creators, web developers, and design teams to ensure cohesive campaign execution.
  • Prepare detailed performance reports and present strategic recommendations to clients and internal stakeholders.
  • Stay abreast of algorithm changes and best practices for all major digital advertising platforms.
  • Contribute to the development of new service offerings and pitches for potential clients.
  • Mentor and guide junior marketing specialists.
  • Ensure all campaigns adhere to brand guidelines and compliance regulations.
  • Manage client relationships and act as a key point of contact for performance marketing strategy.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media management.
  • Proven expertise in managing large-scale SEM, paid social, and programmatic campaigns.
  • In-depth knowledge of Google Analytics, Google Tag Manager, and other web analytics platforms.
  • Proficiency with ad platform management tools (Google Ads Editor, Facebook Ads Manager, etc.).
  • Strong understanding of SEO principles and their integration with paid strategies.
  • Demonstrated experience with conversion rate optimization (CRO) techniques.
  • Excellent analytical, problem-solving, and data interpretation skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work independently, manage multiple projects, and thrive in a fast-paced remote environment.
  • Experience with marketing automation platforms is a plus.
  • Relevant certifications (e.g., Google Ads, Facebook Blueprint) are highly desirable.
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Senior Digital Marketing Strategist - Performance Campaigns

95123 San Jose, California $110000 Annually WhatJobs

Posted 21 days ago

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full-time
Our client is seeking a highly motivated and experienced Senior Digital Marketing Strategist to join our dynamic, fully remote marketing team. In this pivotal role, you will be instrumental in shaping and executing cutting-edge digital marketing strategies that drive measurable results and elevate our brand presence. You will be responsible for developing, implementing, and managing comprehensive online marketing campaigns across various channels, with a strong emphasis on performance marketing. Your expertise will span search engine optimization (SEO), paid search (PPC), social media advertising, email marketing, and content marketing strategies. You will analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies for maximum ROI. This includes A/B testing ad creatives, landing pages, and campaign parameters. Collaboration is key; you will work closely with cross-functional teams, including content creators, designers, and product managers, to ensure marketing efforts are aligned with business objectives and brand messaging. Developing and managing digital marketing budgets, tracking expenses, and reporting on key performance indicators (KPIs) to senior leadership will be a core part of your responsibilities. You will stay abreast of the latest digital marketing trends, tools, and best practices, continuously seeking innovative ways to improve campaign effectiveness. The ideal candidate possesses a proven track record in digital marketing, with at least 5-7 years of experience. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. Strong analytical skills and proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) are essential. Excellent written and verbal communication skills are a must, along with the ability to present complex information clearly and concisely. Experience with marketing automation platforms and CRM systems is highly desirable. If you are a results-oriented marketer passionate about driving growth in a remote-first environment located in or around San Jose, California, US , we encourage you to apply.
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Senior Digital Marketing Strategist - Performance Campaigns

92101 San Diego Country Estates, California $120000 Annually WhatJobs

Posted 21 days ago

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full-time
Our client is seeking a results-driven Senior Digital Marketing Strategist to lead the development and execution of high-impact digital marketing campaigns. This is a fully remote position, enabling you to leverage your expertise from any location within the U.S. You will be responsible for crafting and implementing comprehensive strategies across various digital channels, focusing on driving measurable results, such as lead generation, customer acquisition, and revenue growth. This role requires a strategic mindset, a deep understanding of the digital landscape, and a proven ability to manage complex campaigns from inception to completion.

The ideal candidate will possess extensive experience in paid search (PPC), social media advertising, SEO, email marketing, content marketing, and affiliate marketing. You will be tasked with analyzing market trends, identifying target audiences, and developing innovative approaches to reach and engage them. This role involves close collaboration with cross-functional teams, including content creators, designers, and sales, to ensure cohesive and effective marketing efforts. You will also be responsible for managing budgets, optimizing campaign performance, and reporting on key metrics to stakeholders.

We are looking for a candidate with strong analytical skills, capable of interpreting complex data sets to derive actionable insights. Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and various advertising platforms is essential. A creative approach to problem-solving and the ability to stay ahead of industry trends are paramount. This is an exciting opportunity to shape the digital presence of our client and drive significant business impact in a fully remote capacity.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, etc.
  • Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
  • Implement and manage email marketing campaigns and nurture sequences.
  • Develop and execute social media marketing strategies to enhance brand awareness and engagement.
  • Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
  • Manage digital marketing budgets effectively to maximize ROI.
  • Collaborate with content teams to ensure alignment between marketing efforts and content strategy.
  • Stay current with digital marketing trends, tools, and best practices.
  • Prepare and present regular reports on campaign performance to stakeholders.
  • Conduct A/B testing and other optimization techniques to improve conversion rates.
This is a premier remote opportunity for a seasoned marketing professional to lead impactful initiatives, working from anywhere in the U.S. and contributing significantly to our client's success in San Diego, California, US .
Apply Now

E-commerce Marketing Manager - Performance Campaigns

95101 San Jose, California $110000 Annually WhatJobs

Posted 4 days ago

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full-time
Our client is searching for a dynamic and data-driven E-commerce Marketing Manager to spearhead their online sales and social media presence. This hybrid role requires a strategic thinker with a proven ability to drive revenue growth through innovative digital marketing campaigns. You will be responsible for developing and executing comprehensive marketing strategies across various online channels, including paid social media, search engine marketing (SEM), email marketing, and affiliate programs. The successful candidate will oversee campaign management from conception to optimization, ensuring alignment with business objectives and maximum ROI. This involves analyzing market trends, identifying target audiences, and crafting compelling campaign narratives.

Key duties include managing advertising budgets, tracking campaign performance, and generating detailed reports with actionable insights. You will collaborate closely with creative, web development, and sales teams to ensure a cohesive brand experience and seamless customer journey. A significant part of the role involves staying ahead of the curve in e-commerce and social media best practices, testing new platforms and ad formats, and continuously refining strategies to enhance customer acquisition and retention. Experience with A/B testing, conversion rate optimization (CRO), and customer segmentation is essential. The ideal candidate is highly analytical, creative, and possesses excellent communication and project management skills.

This position offers a blend of remote flexibility and in-office collaboration at our client's San Jose, California, US location. You will be expected to attend key meetings and team strategy sessions in person, while maintaining remote workdays for focused campaign development and analysis. A Bachelor's degree in Marketing, Business, or a related field is required, along with 4+ years of progressive experience in e-commerce marketing and social media advertising. Proven success in managing substantial marketing budgets and exceeding performance targets is a must. Candidates should demonstrate a strong understanding of analytics tools (e.g., Google Analytics, social media ad platforms) and a passion for the evolving landscape of online retail.
Apply Now
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Director of Digital Marketing Strategy

94086 San Jose, California $160000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client, a leading innovator in its industry, is seeking a visionary Director of Digital Marketing Strategy to join our fully remote, global team. This executive-level position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth. You will lead a team of digital marketing professionals, oversee all digital channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising, and manage the digital marketing budget. Key responsibilities include analyzing market trends and competitor activities, identifying new digital opportunities, defining key performance indicators (KPIs), and reporting on campaign performance to senior leadership. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 10 years of progressive experience in digital marketing, with a significant portion in a strategic or leadership role. Proven success in developing and implementing multi-channel digital marketing campaigns that deliver measurable results is essential. Strong expertise in SEO, SEM, content strategy, social media marketing, marketing automation, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is required. Excellent leadership, communication, and strategic thinking skills are paramount. The ability to manage and mentor a remote team effectively is crucial. This role offers complete remote flexibility, allowing you to shape our digital presence from anywhere in the world. If you are a data-driven marketing leader with a passion for innovation and a track record of driving significant growth, we encourage you to apply.
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Director of Digital Marketing Strategy

94102, California $180000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their marketing efforts in a fully remote capacity. This executive-level position is crucial for shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing and implementing comprehensive digital strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 10 years of progressive experience in digital marketing, including at least 5 years in a leadership role. A proven track record of successfully managing large-scale digital marketing budgets and achieving measurable ROI is essential. You will lead a team of marketing specialists, providing strategic direction, coaching, and performance management. Deep expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is required to track campaign performance, identify insights, and optimize strategies. You will also stay abreast of the latest digital marketing trends and technologies, ensuring our client remains at the forefront of innovation. Collaboration with cross-functional teams, including sales, product development, and creative services, will be critical for integrated campaign execution. This remote role demands exceptional strategic thinking, strong analytical skills, and outstanding leadership capabilities. If you are passionate about leveraging digital channels to drive business success, this is an exceptional opportunity.
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Director of Digital Marketing Strategy

90001 Los Angeles, California $160000 Annually WhatJobs

Posted 12 days ago

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full-time
Our client is a rapidly growing e-commerce powerhouse based in **Los Angeles, California, US**, known for its innovative approach to online retail and customer engagement. We are seeking a visionary and results-driven Director of Digital Marketing Strategy to lead our digital marketing efforts. This is a fully remote leadership position, offering the opportunity to shape and execute comprehensive digital strategies from anywhere in the world.

As the Director of Digital Marketing Strategy, you will be responsible for developing and implementing innovative, multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, affiliate marketing, and performance advertising. You will define key performance indicators (KPIs), track campaign performance, and leverage data analytics to optimize strategies and maximize ROI. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being highly desirable. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is required. Proven success in developing and executing data-driven digital marketing strategies that have resulted in significant business growth is essential. Deep expertise across various digital marketing channels and platforms, along with strong analytical and problem-solving skills, is a must. Excellent leadership, communication, and stakeholder management skills are critical for collaborating with remote teams and executive leadership. A passion for e-commerce and a forward-thinking approach to digital strategy are paramount. Join our globally distributed team and drive the future of digital marketing remotely.
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