155 Marketing Teams jobs in New York

Manager, Digital Marketing & Strategy - Sports page is loaded Manager, Digital Marketing & Strategy - Sports Apply locations New York, NY, USA time type Full time posted on Posted 4 Days Ago job requisition id JR-81704 Job Summary: Title: Manager, Digital Marketing & Strategy - Sports Reports to : Senior Manager, Digital Marketing and Strategy - Sports The Role: Roc Nation is seeking a Digital Marketing Manager who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development and web/mobile properties. The Digital Marketing Manager will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling and industry trends. Responsibilities: Social Media Knowledge : Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms Content Coverage : Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels Content Support : assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms Digital Property Management : serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels Content Management : Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes Reporting & Analysis : Assist in social media performance analysis & reporting of social media campaigns Quality Assurance : Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals Trend Setting : Suggest new ways to attract prospective fans/ customers via digital channels Industry Innovation : Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers Quality Assurance : Conduct quality assurance reviews and testing of all digital channels including social media, email, and web Partner Collaboration : Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand Digital Marketing : Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations Task Management : Support digital staff with select functions related to calendar management, communications, etc. Qualifications: Bachelor’s Degree is required A minimum of 3-5 years of combined work experience in creative marketing, digital content and/or social media In-depth understanding of social media platforms, content creation, industry trends and new technologies Knowledge and Experience with Adobe Creative Suite Extensive knowledge of and passion for sports Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously Track record building and maintaining strong business relationships Experience in online community management, social publishing & campaign management platforms Extremely detail oriented The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. Benefits & Perks HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time and floating days CAREER : Career and skill development programs with School of Live WEALTH : 401(k) program with company match --- The expected compensation for this position is: $70,000.00 USD - $85,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience. Similar Jobs (1) Graphic Designer - Roc Nation Sports locations New York, NY, USA time type Full time posted on Posted 30+ Days Ago Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: Megan Thee Stallion, J Balvin, DJ Khaled, Christina Aguilera, Alicia Keys and more. We are a full service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment. #J-18808-Ljbffr

Join to apply for the Associate Director, Digital Marketing & Strategy (Management) role at Roc Nation 12 hours ago Be among the first 25 applicants Join to apply for the Associate Director, Digital Marketing & Strategy (Management) role at Roc Nation Job Summary: Title: Associate Director, Digital Marketing & Strategy (Management) Reports to: VP, Digital Marketing & Strategy Location: New York, NY (In-Office, 5 days a week) The Role: Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis. Key Responsibilities: Community Management: Lead overall strategy and execution of Roc Nation and clients’ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners Other Roc Nation Priority Marketing: Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, sports initiatives) Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager Qualifications: Bachelor's degree in a related field preferred 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms Extensive knowledge of and passion for the music market An in-depth understanding of social media platforms, industry trends, new technologies and digital music services Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously The highest attention to detail Track record building and maintaining strong business relationships Strong oral/written communication skills The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms Experience working with social management and listening platforms Experience working with content management systems; especially Wordpress Knowledge using basic audio, photo and video editing programs Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. Benefits & Perks HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time and floating days CAREER : Career and skill development programs with School of Live WEALTH : 401(k) program with company match The expected compensation for this position is: $96,000.00 USD - $20,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Roc Nation by 2x Get notified about new Digital Marketing Director jobs in New York, NY . 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Job Summary:

Title: Associate Director, Digital Marketing & Strategy (Management)

Reports to: VP, Digital Marketing & Strategy

Location: New York, NY (In-Office, 5 days a week)

The Role:

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists.

Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:

• Community Management: Lead overall strategy and execution of Roc Nation and clients' social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas
• Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database
• Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content
• Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives
• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
• Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Roc Nation Priority Marketing: Work with Roc Nation's marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, sports initiatives)
• Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager

• Bachelor's degree in a related field preferred
• 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms
• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brandslike Calm, Fiverr, and Tecovasto grow their business through linear and streaming TV. We combine a sophisticated ad platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.

Named one of the Hottest Ad Tech Companies by Business Insider, and Best Places to Work by Inc. Magazine, our team includes founders and leaders from successful start ups like Shazam and Truecar, and enterprise tech companies like Google, Microsoft, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

Tatari is looking for a Digital Marketing Manager to join the Marketing team. As part of our demand generation team, this role expands our paid media strategy beyond common platforms (paid social, paid search, etc.) to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publicationsdigital marketing at Tatari is inclusive of all channels. In this role, you'll leverage your paid search and social expertise and apply your innovative video editing skills to enhance our presence across these diverse media channels. Collaborating with graphic and motion designers, video editors, and utilizing our rich video content, you'll craft compelling ads and narratives that capture our audience's attention across all paid media fronts.

• Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.
• Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of our video output.
• Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.
• Write ad copy that's clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel.
• Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
• Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team.
• Establish processes for scalable growth across the channels and ensure timely launches and communications.
• Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements.
• Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.

• 4+ years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (search, social, podcast, newsletters, influencer, industry publications, TV).
• 2+ years of experience writing ad copy that is clear, effective, and tailored to the audience.
• Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production.
• Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms.
• Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting.
• Familiarity with CRM platforms (we use HubSpot) for landing pages, email campaigns, and inbound marketing tactics.
• Experience with website CMS platforms (we use Contentful)
• Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies.
• Bonus: Experience in SEO for B2B, driving organic traffic aligned with business goals.
• Ability to establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns.
• Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude.
• Experience working on small teams in fast-paced, dynamic environments.

• Competitive salary ($85,000 - $20,000/annually)
• Equity compensation
• Health insurance coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events
• 1,000 annual continued education benefit
• 500 WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off
• Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

4 days ago Be among the first 25 applicants

This range is provided by Poll Restaurants. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

$120,000.00/yr - $140,000.00/yr

Company Description:

High-end, privately owned restaurant group located in Nassau County on Long Island, NY, with multiple upscale restaurants on Long Island and one in Miami, FL.

Role:

This is a full-time hybrid role for a Digital Marketing Director , a new position within the company. You will be responsible for developing and implementing digital strategies and social media marketing campaigns with the goal of increasing reservations and continuing to build on the stellar reputations of the restaurant brands. Working approximately 75% on strategy, organization and execution, and 25% on content creation/editing, you will also direct and mentor a small creative team. This includes putting efficiencies and tools in place so that everyone can effectively execute communications and make the most of the brand content. You will be responsible for coordinating all marketing efforts, ensuring all content aligns with the overall brand strategy, and you will report regularly on analytics/results.

Qualifications:

• Must be available to be on-site in Roslyn, NY, minimum 3 days/week (flexible)
• Minimum 7 years work experience in a similar role and/or agency experience
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in Media Planning, Digital Strategy and Social Media Marketing
• Technical expertise with the most current Social Media Software/Tools
• Experience with website CMS systems
• Experience with email execution
• Proficiency with analytics and reporting software
• Strong analytical and organizational skills
• Excellent written and verbal communication skills
• Graphic Design skills a plus
• Photography skills a plus
• PR and traditional marketing/event experience a plus
• Knowledge of restaurant business a plus
• Sophisticated aesthetic a must

Mid-Senior level

Full-time

Marketing and Sales

Restaurants

Ingram Content Group (ICG) is hiring for a Digital Marketing Manager to be a key part of our Marketing team in New York.

Are you a forward-thinking marketing superstar with a natural talent for driving results? Ingram Marketing Advantage is looking for a strategic marketer to lead the charge in building innovative online campaigns that reach book buyers online and drive print and ebook sales for independent publishers. In this role, you'll collaborate closely with distribution publishers on title selection and marketing strategies that drive eCommerce sales. Your proactive approach and strong organizational skills will ensure seamless coordination between in-house marketing colleagues, Ingram sales teams, and channel partners, delivering ROI-positive book marketing campaigns that truly move the needle.

If you thrive on turning big-picture ideas into measurable impact and love working in a fast-paced, collaborative environment, this is your playground. Be part of a growing team that's redefining how stories from independent publishers reach readers in the digital age.

Ingram Content Group ("Ingram") connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram's services include digital and physical book distribution, print-on-demand, and digital learning.

Required Qualifications:

• Bachelor's degree or year for year directly related experience
• 5 years' experience in digital marketing and online advertising

Preferred Qualifications:

• Recent experience directly executing ads in Meta, TikTok, Amazon, and Google. (Experience with additional platforms preferred.)
• Experience building multi-channel advertising strategies for small to medium budgets.
• Experience managing multiple campaigns simultaneously.
• Experience in book publishing, agency, or related environment highly desirable

Key Responsibilities:

• Develops and leverages up to date channel learnings and audience insights to ensure optimal ad targeting and creative development.
• Develops and implements content to support marketing plans and campaigns.
• Executes and manages advertising campaigns in leading search, social, and retail advertising channels (including Amazon, Walmart, Meta, TikTok, Pinterest, and Google among others).
• Uses internal and external tools to launch, analyze, and optimize cross-channel advertising.
• Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization.
• Routinely analyzes advertising and sales performance to achieve ROI goals and inform strategy.
• Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions (including overseeing regular reporting to distribution publishers and Ingram management).
• Excels at project management and running several campaigns simultaneously.
• Manages relationships and communications with external marketing partners (including TikTok, Amazon Ads, Walmart Ads, and online content creators).
• Works across business units to ensure that efforts are driving sales in an ROI-positive way.
• Monitor trends on best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces.
• Evaluates new opportunities and technologies while proactively researching issues and formulating solutions.

Hiring Salary Range: $87,475k - $110,601k This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant's education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.

Perks/Benefits:

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
• 15 vacation days & 12 sick days accrued annually and 3 personal days
• 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
• Company match program for United Way donations
• Volunteer opportunities and in-kind drives for non-profits throughout the year
• Take breaks or brainstorm in our game room with ping pong & foosball
• Casual Dress Code

Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EOE - Race/Gender/Veterans/Disabled
• We participate in EVerify.

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary:

As a member of our growing Digital Marketing team, the Digital Marketing Manager will play a key role in managing our paid media and cash back programs. The right candidate is naturally curious, thrives in a test & learn environment, and will have a proven background in driving efficient traffic and revenue to digital channels and store locations.

In this role, you are excited to roll up your sleeves and bring your experience of managing an AOR and multiple media partners to evolve and execute our digital marketing strategy. You balance creativity with analysis and will develop key insights leveraging internal and external measurement and reporting tools. You will continually experiment to hit annual targets and drive incrementality across Paid Social, Display, CTV, Audio and Pay-to-Play platforms utilizing an acquisition and retention lifecycle model. You live and breathe metrics such as CAC:LTV, iROAS, mROAS, CPO, CPV, and more!

This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy.

Media Planning & Execution

• Collaborate and build full-funnel media plans with our media partners
• Oversee end-to-end execution including briefs, assets, tagging, and any other requirements

• Manage daily performance optimization to hit annual targets

AOR and Vendor Management

• Day-to-day point of contact

• Lead weekly vendor calls to discuss performance and develop action plans based on learnings

• Hold partners accountable for performance and deliverables while managing needs and requirements

Finance & Budgeting

• Work with finance partners for budgeting, forecasting, and in-campaign spend tracking

• Responsible for accruals and invoicing process

Technology

• Act as the primary POC with our vendors and Martech team to advance solutions and capabilities

• Manage ad hoc technical resolutions

Analytics and Reporting

• Work with internal/external partners to build and maintain reporting

• Regularly monitor and analyze performance to make recommendations that meet goals and KPIs

• Deliver weekly/monthly/quarterly performance reports to key stakeholders

Innovation

• Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation

• Stay up to date on digital marketing trends, best practices, and technologies

• Build strong relationships with internal teams including Lifecycle, Brand, Organic Social, Martech, Design/Creative, Insights, and Finance

Knowledge, Skills, Abilities

Required:

• 3+ years of hands-on performance media experience
• 3+ years of relevant analytical experience
• 3+ years of managing an agency or team
• Solid understanding of social and programmatic ad platforms including back-end tracking
• Experience budget, accruing, and reconciling invoices

Preferred:

• Experience conducting tests including incrementality, A/B, multi-variant, etc.
• Experience with an MMM, lift studies, foot traffic measurement solutions
• High-proficiency with Microsoft Excel specifically for building reports and some data trend analysis views
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills for all levels of an organization
• Ability to work independently and as part of a team
• Detail-oriented and highly organized
• Effectively manage time across competing priorities to meet deadlines and deliver high-quality results
• Experience with an MMP, GA4, Tableau, Cardlytics, Epsilon a plus
• Experience at a digital media agency or QSR or retail brand, a plus
• Hands-on experience or knowledge of card-linked programs, a plus

Education Requirements

Bachelor's Degree or equivalent work experience

Benefits at Shake Shack:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $98,860.00 - $126,060.00

Click the Apply button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually builtand the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we are committed to always doing the right thing. As one of the fastest-growing hospitality brands, we are all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

The Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack's marketing and business objectives. This role leads the development of dashboards and insights using tools like Google Analytics and Data Studio, while also managing the company's Marketing Mix Model. The Analyst collaborates with cross-functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.

Job Responsibilities and Duties

• Own the data orchestration, visualization, and analysis of Shake Shack's marketing and product efforts related to web, app, kiosk, and CRM
• Gathers and mines data from all relevant sources, including Snowflake, Google Analytics, and external data sources
• Utilize third-party marketing mix model platform to report on historical marketing performance and forecast impact of suggested re-allocation strategies
• Partner with external agencies to steer analytics requirements and gather data where needed from marketing partners and external applications
• Serve as a key resource for understanding the customer journey as it relates to marketing/product and own segmentation of database to optimize marketing efforts
• Develops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders using Tableau and Google Data Studio, along with ad hoc requests using software/tools such as Excel
• Analyzes data identifying trends and patterns related to guest (CRM) segments, marketing performance, web/app analytics, and user experience
• Forecasts and/or predicts guest behavior based upon trends, research and analysis
• Performs data validation and quality assurance on stakeholder reporting
• Writes clear, succinct, and actionable analytical and informational reports for all levels of the organization
• Researches and responds to information requests from internal/external departments and management

Knowledge, Skills, Abilities

• Proficiency in data analysis, interpretation and presentation using MS Office tools is essential
• Strong analytical skills and comfortable working with large data sets
• Critical thinking skills, writing skills, communication skills, consulting skills and ability to work within a team
• Ability to develop analytical frameworks and generate/communicate business insights
• Attention to detail, high aptitude for problem-solving and a natural interest in understanding and explaining consumer behavior/business
• Strong knowledge of best practices for dashboards and visualizations is required
• Ability to take complex data and visualize it into a business story
• Strong SQL development skills desired, writing complex queries and stored procedures with SQL
• Ability to identify/clarify campaign objectives and lead the development of KPIs that address these objectives

Requirements - Education, Experience, Physical, and Competencies

Education Requirements

High School Diploma or Equivalent

Bachelor's Degree - Preferred

Education or Certificate Details

• BS Graduate degree in Marketing, Statistics, Mathematics, or other quantitative fields preferred
• Experience working in a fast-paced, dynamic and agile development lifecycle desired 2+ years of expert-level experience with marketing analytics tools (e.g. Adobe Analytics, Google Analytics)
• 2+ years of SQL experience preferred
• 2+ years of Alteryx experience preferred
• Experience with the restaurant industry or a high growth organization is a plus

Work Experience

2-4 years

Physical Requirements

Basic keyboarding or other repetitive motions

Benefits at Shake Shack:

• Weekly Pay and Performance Bonuses
• Shake Shack Meal Discounts
• Exclusive Corporate Discounts for Travel, Electronics, Wellness, Leisure Activities and More
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $88,843.75 - $116,656.25

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually builtand the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature.

In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House's creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials. In Makeup, newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.

The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature's most precious wonders: bees, sentinels of the environment and symbol of the House.

Guerlain invites you today to join its North America teams.

Guerlain is part of the LVMH Group.

The Manager, Digital Marketing will lead and support full funnel paid media tactics to support various business objectives. Digital Media Manager will be tasked with analyzing, managing, and optimizing Guerlain's media strategy in the US to support brand equity objectives along with performance media goals.

This role will work closely with Agency partners as well as strategically along-side the Digital & Communication teams to concept out, develop and launch all digital media initiatives that contribute to the brand 360 marketing support. This role will coordinate all aspects of digital campaign development with the agency and support teams to ensure deadlines, tracking requirements and goals have been successfully accomplished. Role will work closely with NA and Global brand Marketing and Creative Services to achieve overall project objectives and deliver assets in a timely fashion. This role will work in partnership with the Central team on asset coordination and market requirements as well as program validation. This role will ensure optimal user experience across all platforms and placements and consistently monitor program from start to end.

Reports to: VP, Omni

Positions Supervised: n/a

Peers: Other Managers

Internal Partners: Sales, Sales Administration, Training, Finance, Creative Services, Human Resources

External Partners: Media Agency

Drive Media Campaigns

• Lead media campaign strategies and execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans, and build comprehensive performance analyses hand-in-hand with E-Business team
• Search-specific: lead and execute Search efforts (SEA, SEO through HQ) hand-in-hand with E-Commerce team

• Establish performance marketing best practices, build ROI reports for each campaign with industry and/or competition benchmarks, enforce "test and learn" culture within media plans to constantly improve media goals and spend efficiency.
• Maintain audience groups' relevancy and refine segmentation with constant attention to behavior and ROI for media efforts.
• Provide landscape study on competitors strategy for major launches and overall 3-axe plans and build recommendations to optimize communication strategy.
• Track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations.
• Establish relationships with Digital key players (Google, FB/IG, TikTok) and key Media partners (LVMH Media, LVMH Digital community, media agencies) to collect insights, recommendation, access betas and ensure Communication and Marketing teams are up-to-date with media innovations ; monitor relevant innovation from third-party vendors to optimize media efforts within budget.
• Partner with all internal teams to amplify digital communication plans.
• Act as "social/digital expert" to educate internal teams on social tools and metrics during dotcom initiative meetings.
• Ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content.

• Partner with Central teams to develop U.S.-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs.
• Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc).
• Provide monthly market and competition insight reports with quarterly deep dives on best practices.
• Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.
• Lead Brand communication on social platforms for the U.S.; maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels.
• Budget management: manage, track budget for media and influencer boosting activities.

• Ensure alignment with integrated multi-media (i.e. print/outdoor/online) advertising plans
• Consistently monitor and optimize campaigns to ensure success of investment
• Identify, communicate and document objectives and success metrics with the agency (e.g., engagement, views, online conversations, tonal sentiment, etc)

Digital Strategy

• Partner with Central teams to develop U.S.-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs.
• Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc).
• Provide monthly market and competition insight reports with quarterly deep dives on best practices.
• Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.
• Lead Brand communication on social platforms for the U.S.; maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels.
• Budget management: manage, track budget for media and influencer boosting activities.

• Ensure alignment with integrated multi-media (i.e. print/outdoor/online) advertising plans
• Consistently monitor and optimize campaigns to ensure success of investment
• Identify, communicate and document objectives and success metrics with the agency (e.g., engagement, views, online conversations, tonal sentiment, etc)

Hybrid Model:

• In office: Monday, Tuesday, Thursday
• Remote: Wednesday, Friday

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $100,000 - $110,000.