369 Media jobs in New York

Join to apply for the Associate Media Director, Ptarmigan Media role at Omnicom Media Group 1 week ago Be among the first 25 applicants Join to apply for the Associate Media Director, Ptarmigan Media role at Omnicom Media Group Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Responsibilities Lead and manage day‐to‐day stewardship of the client business Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients’ goals Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.) Provide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolution Lead and manage client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.) Provide oversight and consultation to team members in constructing compelling, and strategically grounded, POV’s that provide thoughtful insights to help guide and inform planning decisions Develop team member frameworks to ensure each are meeting milestones for continued growth Contribute to and publish Ptarmigan Media thought leadership content Contribute to and participate in new business efforts Collaboratively participate in Team Leadership Group meetings and work-sessions Effectively manage projects and resources, to consistently meet internal and client timelines. Establish and grow key client relationships while managing client expectations Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs Preferred Qualifications 5+ years media planning & buying experience at a media agency Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Content, Display), Print and TV/OTT, OOH, Audio Proven ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across variety of tactics Proven negotiation skills that result in incremental value for investment Adept in all tools including Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra Proven ability to build and nurture mutually respectful, highly strategic, and productive media publisher relationships Strong written, verbal/presentation skills, inclusive of PowerPoint and Excel acumen Team player with collaborative and consultative mindset willing to challenge the status quo Ability to multitask and thrive in fast-paced work environment while appropriately managing timelines and prioritize deliverables This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $110,000—$140,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Omnicom Media Group by 2x Get notified about new Associate Media Director jobs in New York City Metropolitan Area . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Who is this for?You have knowledge and experience about the Local Businesses, Lead Generation Campaigns, paid social, and paid search spaces.You consider yourself the "perfect blend" between analytical-minded and creative-minded.You're results-driven: You're capable of focusing on achieving a set of KPIs, working towards improving your daily performance and being compensated according to your performances.You're teachable and willing to learn new working methods and techniques.You consider yourself to be tech-savvy and a natural problem solver.You're a strong communicator: You can effectively interpret the data and simplify it for the team and client's understandings.You're tired of not being part of something bigger, not being part of a community of dream chasers & dream achievers. You want to impact people at scale and contribute to the growth of many e-commerce brands.You enjoy working in a remote setting and being able to comfortably work from anywhere in the world. Who is this not for?Novice Marketers: Individuals lacking experience or knowledge in media buying or digital marketing.Indecisive Individuals: Those who struggle with making timely, data-driven decisions.Solo Workers: Individuals who prefer working alone and may struggle in a collaborative agency environment.Technology Averse Candidates: Those not comfortable using digital tools and platforms necessary for modern media buying.Fixed Mindset Individuals: Those unwilling to adapt to new methods, technologies, or learn from failures.Reactive Workers: Individuals who wait for instructions rather than proactively seeking solutions and optimizations.Poor Communicators: Those who struggle to articulate ideas, share insights, or report on performance in a clear and effective manner.Short-term Thinkers: Individuals focused only on immediate gains rather than long-term strategic growth. What's in it for you?Premium Training Access: Benefit from over $50,000 worth of comprehensive training in paid advertising and e-commerce, delivered by industry leaders.Thriving Team Membership: Integrate into a prosperous team, assuming pivotal roles in managing and scaling 7-10 brands, propelling them towards market dominance.Expertise Accumulation: Absorb invaluable insights from a seasoned team with rich experience in high-leadership roles across reputable agencies of over 70 personnel.Performance-Driven Advancement: As a top performer, seize the opportunity to earn a percentage of your brands' profits with infinite vertical scaling opportunities, nurturing a culture of excellence.Impactful Community: Immerse yourself in a community of forward-thinking individuals dedicated to making a significant impact in the world, while concurrently building wealth.Innovative Environment: Thrive in an innovative environment that encourages the application of cutting-edge digital marketing strategies, fostering a culture of continuous learning and improvement.Network Expansion: Extend your professional network by collaborating with a diverse team of experts, clients, and industry leaders, enriching your career trajectory. OutcomesGenerate profitable and above KPI results for your pod brands.Key ResultsIdentify a given success target KPI per account, and work to exceed it.Leverage omnichannel strategies.Follow our scaling techniques and ad-buying frameworks.Leverage our communication and client management assets and training.Clearly communicate with our editing or strategy team members to receive feedback and assets needed for the client's account.Be on top of cutting-edge marketing techniques and stay aware of new trends.Effectively build long-lasting client relationships and directly improve client retention. Help us in striving for a +18-month average client retention.Key ResultsProvide value in your client's Slack channels on a weekly basis and adopt an owner's mentality.Help your brands with all aspects related to their overall growth and success. Go above and beyond the day-to-day: Give landing page or offer advice, perhaps organic recommendations and trends you've spotted, share relevant videos/articles/posts with clients.Build personal relationships and friendships with your pod's brand owners.Clearly set expectations and manage them on a daily/weekly basis with each client.Be detailed and precise about your workflow and inspire trust.Gather client feedback and share updates with the team about your progress and what you think we can do to improveKey ResultsLearn what our clients like and don't like about our work, our systems, our processes, the agency, other team members, etc. by probing and asking the right questions on Slack or client calls.QA our workflow systems and propose useful updates or changes.Provide solutions to existing or foreseen agency problems. Proactiveness > Reactiveness

This is a fully remote role supporting EST hours.

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

Your role as Media Manager:

We are looking for a Media Manager to support the planning, execution, and optimization of paid media campaigns across digital and traditional channels working in live buying platforms. You will work with our teams and media partners to ensure campaigns are performance-driven, budget-compliant, and aligned with client goals.
You Will:

• Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.
• Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.
• Optimize media performance using data-driven insights to meet regulatory-compliant KPIs.
• Stay ahead of digital trends and platform updates to ensure the best media execution.
• Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.
• Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.
• This is a client-facing role; you will work collaboratively with clients to meet goals.

• 1+ years of media planning/buying experience.
• Experience with digital media platforms (Google Ads, Meta, programmatic, endemic publishers).
• Comfortable working in a regulated environment
• A collaborative spirit and proactive mindset.
• Ability to work remotely supporting East Coast hours

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Media Manager's mission is to strengthen Campari America's brand presence and influence the consumer journey across paid media channels, both traditional and digital, to maximize ROI through a diverse media mix and learning agenda/measurement plan.

The Media Manager is responsible for the development and execution of digital and traditional paid media initiatives (on behalf of total portfolio, with core focus on 6 priority brands - Aperol, Espolon, Grand Marnier, Wild Turkey, Courvoisier, Campari) through external agencies' support, ensuring consistency with industry best practices and overall global guidelines.

Key Responsibilities and Activities

Media Planning:

• In partnership with the media agency, develop a strategy fostering brand building and consumer reach on Paid Media, both digital, e.g., video/display, paid social, paid search, audio and traditional, e.g., television, OOH and Print
• Propose paid media budget allocations for approval by Vice President, Marketing and Category Directors.
• Brief media and digital agencies to develop brand media plans and oversee the planning, buying, and evaluation of media campaigns, inclusive of targeting/audience and channel analysis
• Apply clear KPIs and campaign hygiene rules/standards, in line with global guidelines, with agencies, monitor performance and compliance on an ongoing basis, ensuring that these are upheld during the planning and execution phase
• Convert learnings from ongoing campaign performance results into action plans for future campaigns, providing ongoing recommendations to agency partners as well as brand teams on how to adjust future marketing activations/budget setting
• Stay up to date with the evolution of the media landscape, assessing new opportunities and defining media innovation initiatives with media agencies
• Monitor on a monthly basis, our media placements adhere to DISCUS guidelines (i.e. minimum 74% of media impressions should target A21+)

• Oversee a data activation strategy across the portfolio, utilizing 1P-owned and 2P data (retail media, publisher etc.) within our brands' audience targeting.
• Develop U.S. portfolio SEM (search engine marketing), Video & Paid Social Media strategy & activation plans, from execution to reporting and learnings, in collaboration with Media Agency and Brand Teams.

• Strategy development of Campari America portfolio digital strategies & activations across paid and owned channels (including social and influencer marketing).
• Establish & nurture relationships with external digital platforms and optimize paid opportunities for Campari with U.S. based industry titans (Meta, Google/YouTube, Trade Desk, Pinterest, Hulu, Spotify.etc.)
• Manage local media and digital agency leads, in-line with U.S. & global agreement
• Cross-channel campaign planning/management: coordinate with PR, digital engagement managers and e-commerce teams

• Work in close partnership with category marketing brand teams and global media team for: briefs for global and regional brand campaign definitions and media strategy plans for global and regional brands provided by media agencies to allow for joint approval
• Budget setting and agency briefing: collaborate with category marketing brand teams and digital engagement managers on briefs, budgets, reports, and results from analysis
• Online "paid" content production/adaptation: coordinate with category marketing brand teams and Global House of Brands to align on paid media creative needs (e.g., content fit for platforms, vertical frames for mobile, video needs, local custom needs, beta test and learns) are being met to deliver on the intended media plan and partner test and learns

• 6+ years of experience in media or communication planning, including hands-on digital paid media activation experience using a mix of digital channels (paid social, paid search, programmatic, video/ display, retail media) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives
• Prior Media Agency experience required
• Experience managing a wide brand portfolio
• Exposure to e-commerce and retail media networks (e.g.Walmart, Kroger, Instacart, Uber Eats)
• Relevant experience in FMCG, with expertise in Spirits/Beverage is a plus
• Ability to work in a fast-paced, dynamic team environment

• Bachelor's degree in Business Administration, Marketing or Communications
• Digital Media certifications, nice to have

• Full knowledge of the leading digital media platforms: e.g., Google Ads, Google Analytics, Google Campaign Manager / Ad servers, Facebook Business Manager, Programmatic DSPs, Data Platforms (e.g. LiveRamp), Ad verification tools like MOAT, Double Verify)
• Skilled to pull and analyze data from the leading digital platforms, driving optimization of media campaigns across platforms
• Experience in 1P/2P/3P audience activation planning & acquisition (e.g. lead generation)
• Excellent agency or partner management skills
• Be a thought leader in the digital, media, and marketing space, being up to date on the latest channels, buying methods, ad units
• Excellent verbal, written communication, and presentation skills
• Result-oriented with strong commitment and ownership towards goals or targets assigned
• Entrepreneurial mindset and autonomy within a collaborative environment
• Strong interpersonal, communication, and influencing skills

• Lead daily and bi-weekly client engagements and drive strategy discussions
• Support client with the planning and development of budgets and deliver campaigns based on the agreed upon KPIs
• Provide guidance on product optimizations and educate clients on "best in class" strategies to ensure campaigns are set up for success
• Managing keyword selection and optimum bid levels across available advertising options
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
• Create, test, measure and analyze customer shopping and purchasing behaviour for improved outcomes
• Manager promotional planning calendar for client campaigns
• Provide mentorship to more junior members on the team to support their growth and development in their Flywheel careers
• Monitor campaign activity against approved budgets, monitoring pacing regularly
• Review search and display campaign activity daily but provide analysis on a weekly and monthly basis
• If Media and Retail engagement (full service), connect weekly with internal Retail team
• Having a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients
• Work with teams to identify new opportunities for clients under management
• Work with teams to quickly identify and resolve any client issues
• Identify and provide reminders of value Flywheel possesses for our clients
• Travel required, based on client needs

• You have 4+ years of experience managing accounts and working within a client facing role
• You have proven experience in digital marketing and advertising, with a focus on Amazon's advertising platforms. Experience with digital marketing or financial/quantitative analytics is a plus
• You have strong analytical skills and are highly proficient in Microsoft Excel (ie.pivot tables, vlookups, etc)
• You are detail-oriented, have good project management and organizational skills with the ability to work on tight deadlines
• You have experience in developing, managing, and analyzing online promotion campaigns
• You possess strong interpersonal, presentation and communication skills
• You are innovative, adaptable, and can think independently with the ability to drive decisions using data
• Ability to thrive in dynamic and demanding situations with minimum supervision

• We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
• Flexible vacation time
• Great learning and development opportunities
• Benefits that help you live your best life
• Parental leave and benefits
• Volunteering opportunities
• If you're looking to connect with teammates on a topic of inclusion and identity, chances are there's an ERG for that.
• So you know: The hired candidate will be required to complete a background check
• Learn more about us here: Life at Flywheel

• Participate in New Business opportunities on behalf of Blue Hour Studios
• Lead creation and dissemination of social-based POVs, best practices, and platform updates, internally and clients
• Share evolving social media and storytelling trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging channels
• Develop unique measurement and media solutions that are unique to Blue Hour in partnership with the Head of Growth

• Oversee and develop the media framework, ensuring consistency across all elements of creative and media plan development and implementation
• Supervise the development of paid social media plans, in both strategy and buying best practices
• Ensure accuracy of tactical execution of all media buys to maximize client's business goals
• Accountable to deliverable deadlines, coordinating between internal and external teams
• Quality control teams' accuracy and timeliness of tactical efforts to ensure efficiency and performance
• Manage reporting deliverables for all client work
• Partner with account lead on team finances and forecasting

• Partner with Account, Creative and Talent/Influencer teams daily to drive integration based on client's business needs & outcomes
• Collaborate with various internal teams to create synergies across channels, ensuring a holistic media approach
• Support client relationships with key stakeholders by serving as lead agency media contact for strategic components of projects
• Drive relationships with third party platform partners (i.e. Facebook, Twitter, Snapchat)

• Oversee junior team, guiding team in setting goals and project tasks & timelines, ensuring they have challenging, level-appropriate projects and opportunities to learn new skills
• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
• Provide education and training within social landscape, focused on emerging opportunities and best practices
• Participate in interview process for junior team members

• A social guru, passionate about the social, content and influencer landscape
• A strategic thought leader
• A forward-thinking innovator, eager to challenge the status quo
• A data driven, problem solver with foresight and the ability to develop creative solutions
• A collaborative team-oriented manager, with strong organizational skills
• An effective communicator with strong verbal and written skills
• Confident in navigating conversations with senior leadership internally and externally
• Passionate about technology, with a strong understanding of the inner workings of Digital platforms
• A supporter of and advocate for diversity, equity and inclusion

• 7+ years of experience in social and digital media planning and buying
• Prior experience in a client contact and leadership role, with experience presenting
• Experience managing and creating a media service offering
• Fluent in content creation processes and amplification strategies
• Relationships with social and content vendors, partners, tools and technologies
• Thorough understanding of media principles, analytics and concepts
• Deep understanding of digital measurement capabilities evolving the social space
• Experienced in direct social media buying platforms (i.e. Facebook Ads Manager) and familiar with social media third party buying platforms (e.g. Kenshoo, 4C Insights)
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Suite