44 Senior Marketing Manager jobs in Miami

Since 2009, mindbodygreen has been at the forefront of well-being - blending science and soul to empower people to live their best lives. Our platform spans three growing businesses: CPG (mindbodygreen supplements), online education, and media. We believe wellness is deeply personal, and that our communications should reflect that.

We're looking for a sharp, creative, data-driven Lifecycle Marketing Manager to own and evolve our email and SMS strategy across all three business lines. This person will help us craft thoughtful customer journeys, high-converting campaigns, and personalized experiences that educate, inspire, and drive action.

You'll be part strategist, part copywriter, part operator - with a deep understanding of lifecycle marketing, the customer mindset, and how to turn insights into impact. Your focus may shift across teams depending on the needs of the business, but your ability to adapt, think critically, and write with heart will stay constant.

What You'll Do

• Build and optimize email and SMS journeys that move people - whether they're discovering a supplement, considering a course, or engaging with our content
• Own campaign creation from brief to send: writing compelling copy, partnering with design, segmenting audiences, and measuring what works
• Collaborate with our creative and data teams to refine messaging, target key moments in the funnel, and drive engagement across all three businesses
• Develop and execute A/B testing strategies to improve open rates, clicks, and conversions
• Turn performance data into insights, using learnings to guide content, cadence, and strategy
• Balance short-term wins with long-term customer value, ensuring everything we send feels intentional and aligned with our brand
• Stay close to what our community is asking, searching, and sharing - and use that to build better lifecycle experiences
• Flex across CPG, education, and media as business priorities evolve

Qualifications for Success

• Self-starter who's focused on driving results
• 3-4 years of lifecycle marketing experience, ideally in considered purchase cycles (bonus: wellness or education)
• Experience with Klaviyo required; Hubspot a plus
• Naturally strong writer with a gift for customer-first copy and storytelling
• Confident working with data to inform and improve your approach
• Strong organizational and project management skills
• Comfortable shifting focus and owning new workstreams as business needs evolve
• Passion for health, wellness, and helping people grow

Benefits & Perks

• Remote work

• Health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• FSA Eligibility
• 401K Retirement Plan (optional)
• Access to all mindbodygreen classes
• Generous discount on mindbodygreen supplements and personal care

• Flexible Paid Time Off
• Paid Holidays
• Maternity / Paternity Leave

Performance Marketing Manager

Department: Paid Social

Employment Type: Full Time

Location: Miami, Florida

Description

Who We Are

Mission : At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we've created a unique space where growth isn't just supported-it's catalyzed.

Product : Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don't focus on clicks and impressions-we focus on net sales. Our customized, data-driven strategies are tailored to each client's unique needs, ensuring measurable impact and scalable profitability.

Scale : In just three years, we've partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we've set bold targets, driving shared success. We're on track to help our clients achieve $25 million in revenue next year.

Impact : As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For
We are looking for a Performance Marketing Manager to join our team and play an instrumental role in shaping and executing successful media strategies, primarily across Meta and TikTok platforms. This role focuses on strategic leadership, team management, and client-focused results, ensuring campaigns align with broader marketing objectives and deliver measurable success.

What You'll Do

• Develop and implement comprehensive media strategies tailored to client objectives, ensuring alignment with broader marketing goals
• Lead, mentor, and manage a team of paid social specialists/performance marketers, fostering a collaborative environment that encourages professional growth and high performance.
• Oversee the planning, execution, and optimization of campaigns on platforms such as Meta and TikTok, ensuring they meet performance metrics and deliver a strong return on investment
• Monitor and analyze campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement
• Manage and allocate a monthly ad budget of approximately 1.2 million effectively across accounts, ensuring optimal spend and adherence to client financial parameters
• Work closely with other departments, such as creative, CRO, and analytics teams, to ensure cohesive and integrated campaign strategies
• Monitor the latest developments in social media advertising, particularly on Meta and TikTok platforms, to incorporate innovative practices into campaign strategies
• Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
• Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
• Lead team meetings to review performance, discuss priorities and ensure team alignment on strategic initiatives
• Report performance metrics and KPIs directly to the Director of Paid Social, maintaining accountability for account outcomes
• Serve as a subject matter expert in Media Buying, providing strategic insights and guidance to ensure best practices are upheld across the Paid Social team

What We're Looking For

• 5+ years of experience in paid social advertising
• 3+ years of experience in an agency setting
• Experience managing a total budget 300K+/month in performance spend, with a primary focus on lead generation
• Managed individual account with a monthly spend of 100,000 minimum ROAS of 6:1 over the three consecutive quarters
• 1+ years of experience managing 2+ performance marketers (preferred)

What We Offer

• An incredible team and culture. We're a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it's challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace-it's a place where you'll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that's redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates needing support during the recruitment and selection process.

Our client is seeking a results-driven Performance Marketing Manager to lead their online advertising efforts from Miami, Florida, US . This role is designed for a data-obsessed individual who excels at optimizing paid media campaigns to achieve maximum ROI. You will be responsible for developing, executing, and analyzing performance marketing campaigns across various digital channels, including search, social, display, and affiliate marketing.

Key Responsibilities:

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize paid search (SEM) campaigns on platforms like Google Ads and Bing Ads.
• Plan, implement, and manage paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.).
• Oversee display advertising and programmatic buying efforts.
• Develop and manage affiliate marketing programs.
• Continuously analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to enhance campaign effectiveness.
• Manage marketing budgets effectively, ensuring optimal allocation across channels to meet KPIs.
• Collaborate with creative teams to develop compelling ad creatives and landing pages.
• Stay current with the latest trends, technologies, and best practices in performance marketing.
• Generate regular performance reports for stakeholders, highlighting key metrics and strategic recommendations.
• Work closely with the analytics team to ensure accurate tracking and attribution.
• Identify and test new performance marketing channels and tactics.

Qualifications:

• Bachelor's degree in Marketing, Economics, Business, or a related quantitative field.
• 4+ years of hands-on experience in performance marketing, with a strong emphasis on paid media management.
• Proven track record of successfully managing and optimizing SEM, paid social, and display campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of attribution models and marketing analytics.
• Excellent analytical, quantitative, and problem-solving skills.
• Ability to translate data into actionable insights and strategies.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with affiliate marketing platforms is a plus.

This is a fantastic opportunity to drive impactful marketing initiatives for a growing company, utilizing your expertise in performance marketing to achieve significant business outcomes.

Our client is looking for an experienced and data-driven Digital Marketing Manager to lead our e-commerce and social media strategies from a remote, fully digital environment. This role is crucial for driving online sales, brand awareness, and customer engagement across all digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns, including SEO/SEM, social media marketing, email marketing, content marketing, and affiliate marketing. Key responsibilities include managing paid advertising budgets, optimizing campaign performance, and analyzing marketing data to identify trends and opportunities. You will oversee the social media presence, engaging with our community, managing content calendars, and running targeted social media ad campaigns. Developing and implementing strategies to increase website traffic, conversion rates, and customer lifetime value is paramount. This position requires a deep understanding of e-commerce platforms, digital analytics tools (e.g., Google Analytics, Adobe Analytics), and social media management platforms. The ideal candidate will have a proven track record of successfully growing e-commerce businesses through innovative digital marketing initiatives. Excellent communication, collaboration, and project management skills are essential for this remote-first role. A Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media, is required. Experience with e-commerce platforms like Shopify, Magento, or similar is highly desirable. You will work closely with the sales and product development teams to ensure cohesive brand messaging and successful product launches. This role demands creativity, analytical thinking, and a proactive approach to staying ahead of digital marketing trends.

**Our Opportunity:**
Chewy is seeking a highly motivated, results-oriented, and analytical Senior Search Marketing Manager to join our exciting and fast-paced company in Boston, MA, Plantation, FL, or Minneapolis, MN office!
As a Senior Search Marketing Manager, you will own one of the largest categories in Chewy. You will be responsible for crafting, handling, and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones.
You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. You must learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical proficiency.
**What You'll Do:**
+ Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company.
+ Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation!
+ Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
+ Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights.
+ Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
+ Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
+ Build new relationships and work in parallel with other subject areas at the company.
**What You'll Need:**
+ Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area
+ 6+ years of experience in paid search, preferably e-commerce or performance/direct response
+ Hhands on experience setting up, and evaluating performance of a Shopping Campaign/Pmax Campaign Using Feed, within the last 3 years
+ Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard
+ Intermediate experience in Microsoft Excel
+ The ability to analyze large datasets to gain insights and make confident recommendations
+ Strong mathematical, analytical, and interpersonal skills (written and verbal)
+ Experience with A/B and multivariate testing and specific actions taken as a result
+ Ability to optimally work together with marketers, product managers, and engineers alike
+ A tenacious attitude for learning and tackling new challenges, and an entrepreneurial/self-starting mentality
+ Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks
+ Flexibility for periodic travel
**Bonus:**
+ Experience with SQL or other advanced data analysis
**Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact** ** ** **.**
**To access Chewy's Customer Privacy Policy, please click here ( .**
**To access Chewy's California CPRA Job Applicant Privacy Policy, please click here ( .**

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.
**Who We Are: Wolters Kluwer: The world is a big place, find your place here. ( We Offer: **
The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.
**Office Locations:** **Contact Wolters Kluwer | Wolters Kluwer ( You'll be Doing:**
As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who is passionate about learning, making their mark, marketing and technology . and winning as a team.
Do you love to learn? Are your technology chops increasing? Are you looking to make your way into a Marketing role that will provide exposure to all marketing disciplines, business development, technology and sales? Yes? Then this role could be the right one for you to deepen your marketing knowledge and make tangible contributions to team objectives.
**Key Tasks: **
+ Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.
+ Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.
+ Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.
+ In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems
+ Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
+ Analyze data from marketing efforts to assess performance.
+ Contribute to budget tracking and actuals reporting.
+ Other activities as requested by your manager.
+ - Contribute to brainstorming and idea generation for marketing campaigns.
+ Utilize/own marketing databases and customer relationship management (CRM) tools.
**You're a Great Fit if You Meet These Requirements** **:**
+ Have a BA/BS degree or equivalent
+ Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities
+ Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo)
+ Analytical thinking: ability to analyze and interpret marketing data.
+ Effective verbal and written communication skills.
+ Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity
+ Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do
+ Possess a problem-solving attitude with the ability to recommend solutions to problems
We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference
**Additional Information:**
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including **Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave** . Full details of our benefits are available at Matters:** Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America's Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America's Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They're not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Job DescriptionJob Description

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to -old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.

This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include:

• Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
• Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.

What You Will Need

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
  

Who You Will Work With

Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term and Long-Term
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to , , , , , , status, genetics, protected Veteran status, , or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or Your safety and privacy is our priority.

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.

This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include:

• Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
• Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.

What You Will Need

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
  

Who You Will Work With

Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or Your safety and privacy is our priority.

Our client is searching for an innovative and results-driven E-commerce Growth Marketing Manager to oversee and accelerate their online sales channels. This role is pivotal in driving customer acquisition, conversion, and retention through strategic marketing initiatives across various digital platforms. You will be responsible for developing and executing data-informed marketing strategies to optimize the customer journey, enhance user experience, and maximize revenue. Your efforts will directly impact the growth and success of our client's e-commerce business.

Key responsibilities include managing and optimizing paid advertising campaigns (PPC, social media ads), developing and implementing SEO strategies, executing email marketing campaigns, and leveraging social media for brand engagement and sales. You will analyze website traffic, conversion rates, and customer behavior using tools like Google Analytics to identify opportunities for improvement. Collaboration with content creators, web developers, and product teams is essential to ensure a cohesive and effective online presence. The ideal candidate will have a proven track record in e-commerce marketing, with a strong understanding of digital marketing channels, A/B testing, and conversion rate optimization (CRO). Excellent analytical skills, proficiency with e-commerce platforms, and experience with marketing automation tools are required. You should be a creative problem-solver with a passion for leveraging data to drive growth. This role offers a hybrid work model, combining remote flexibility with in-office collaboration in **Miami, Florida, US**. You'll be empowered to test new strategies and make a tangible impact on our client's online success.