35 Seo Manager jobs in Austin
DIGITAL MARKETING CONSULTANT
Posted 5 days ago
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Excited to grow your career?
KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Marketing Consultant to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You’ll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community.
What does a Digital Marketing Consultant do?
A KXAN Digital Marketing Consultant generates d igital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client’s goals and objectives .
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Implements digital strategies to consistently grow revenue and exceed revenue goals.
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Establishes credible relationships with local business community
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Makes sales calls on prospective clients
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Effective closer
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Develop s and execute s go-to-market sales strategies and tactics that result s in exceeding personal and company revenue targets
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Prepares and delivers sales presentations to clients
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Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible
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Provides clients with information regarding rates for advertising placement in all media.
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Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients
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Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns.
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Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration
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Performs other duties as assign ed
Requirements & Skills :
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Bachelor's degree in Marketing , Advertising , Business Analytics/Management , or a related field, or an equivalent combination of education and work-related experience
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Valid driver’s license with an acceptable driving record
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Experience achieving long-range objectives and implementing the strategies and actions to achieve them
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Strong p roficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
VP, Digital Marketing

Posted 3 days ago
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Job Description
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Analyst
Posted 3 days ago
Job Viewed
Job Description
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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Digital Marketing Strategist
Posted 4 days ago
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Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and brand awareness.
- Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive organic traffic.
- Create and execute engaging social media marketing strategies across various platforms.
- Develop and manage email marketing campaigns to nurture leads and engage existing customers.
- Oversee content marketing initiatives, including blog posts, articles, whitepapers, and case studies.
- Plan, execute, and measure paid advertising campaigns (PPC, social ads, display ads).
- Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
- Identify new digital marketing opportunities and emerging technologies.
- Collaborate with cross-functional teams to ensure consistent brand messaging and effective campaign execution.
- Track and report on key performance indicators (KPIs) and provide actionable insights to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign execution.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing best practices.
- Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong understanding of paid advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding written and verbal communication skills.
- Ability to work independently, manage multiple projects, and thrive in a remote team environment.
- Certifications in Google Ads, Google Analytics, or HubSpot are a plus.
Search Engine Marketing Account Manager (Pipeline Posting)

Posted 3 days ago
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Job Description
TheSearch Engine Marketing (SEM) Account Manager, reporting to the Director, Search, will be responsible for working on client SEM accounts as part of Audacy's centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors.
As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This individual will be provided day to day oversight and support from the Team Lead, Search Engine Marketing.
This role is open to remote work in any of Audacy's 48 markets.
**Please note: This is a pipeline posting. All qualified applicants will be asked to apply to an open job requisition when one becomes available.**
**Responsibilities**
**What You'll Do:**
+ Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products
+ Design and implement keywords, text ads and account structure to maximize client performance
+ Optimize account performance based on industry standards and best practices and exceed client objectives
+ Perform budget adjustments to accurately spend the client's budget throughout a particular month and throughout its full lifespan
+ Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential
**Qualifications**
**Required & Preferred:**
+ BS/BA degree or relevant experience
+ Paid search or digital media advertising experience preferred
+ Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
+ Working knowledge of Google Ads, Bing Ads, or other PPC platforms
+ Proficient in Microsoft office suite and Google Workspace
+ Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
+ Ability to thrive in a fast-paced, dynamic environment with competing priorities
+ Exceptional analytical, verbal, and written communication skills
+ Google Ads certified - Google Shopping experience is a plus
+ Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus
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**Additional Information**
**Pay Transparency:**
The anticipated starting salary range for individuals expressing interest in this position is $50,000 to $65,000/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.
Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
**Important Notes:**
Please be aware that Audacy will **never** ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will **only come from email addresses ending in @audacy.com** . If you receive any suspicious requests or communications, please verify their authenticity before responding.
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**About Us**
Audacy is a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content. Audacy operates one of the country's two scaled radio broadcasting groups with leading positions across the country's largest markets, as well as one of the country's largest podcast networks and the Audacy direct-to-consumer streaming platform. Audacy is a major event producer and a digital marketing solutions provider and is the unrivaled leader in local news and sports radio. Learn more at , Facebook ( , X ( , LinkedIn ( and Instagram ( .
**EEO**
_Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call_ _ (tel: )_ _. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis._
**Job Locations** _USA-GA-Atlanta | USA-TX-Austin | USA-MD-Baltimore | USA-MA-Boston | USA-NC-Charlotte | USA-TN-Chattanooga | USA-OH-Cleveland | USA-CT-Farmington | USA-IN-Indianapolis | USA-KS-Mission | USA-WI-Madison | ._
**ID** _ _
**Category** _Campaign Management / Client Services_
**Type** _Full Time Employee_
Digital Marketing Short-course
Posted 2 days ago
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Job Description
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.
Preferred candidates - Marketing, Business
Senior Digital Marketing Strategist
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve business goals.
- Manage and optimize all paid search (SEM) and social media advertising campaigns.
- Oversee SEO strategy, including content optimization and link building.
- Develop and execute content marketing and email marketing campaigns.
- Analyze campaign performance data and provide actionable insights for improvement.
- Manage the digital marketing budget and allocate resources effectively.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with cross-functional teams to ensure marketing message consistency.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Lead and mentor a remote team of digital marketing professionals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a focus on strategy development and execution.
- Proven success in managing and optimizing paid search, social media, SEO, and content marketing campaigns.
- Strong analytical skills with experience using marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Proficiency in marketing automation tools and CRM systems.
- Excellent leadership, communication, and project management skills.
- Demonstrated ability to work independently and lead a remote team effectively.
- Creative thinker with a passion for digital innovation.
- Experience in A/B testing and conversion rate optimization (CRO).
- Understanding of customer journey mapping and user experience (UX) principles.
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Senior Digital Marketing Strategist
Posted 3 days ago
Job Viewed
Job Description
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize paid advertising campaigns (PPC, social media ads).
- Oversee SEO initiatives to improve organic search rankings and traffic.
- Create and manage engaging content marketing strategies across multiple platforms.
- Analyze campaign performance data and provide actionable insights and recommendations.
- Lead and mentor a team of marketing professionals.
- Collaborate with cross-functional teams to ensure cohesive brand messaging.
- Stay current with industry trends and emerging digital marketing technologies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success.
- Strong understanding of SEO, SEM, social media, email, and content marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional communication and interpersonal abilities.
- Experience managing a team is a plus.
Senior Digital Marketing Strategist
Posted 3 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies across multiple platforms.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
- Create engaging and compelling content for various digital channels, working closely with content creators.
- Plan and execute email marketing campaigns to nurture leads and engage existing customers.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure integrated marketing efforts.
- Manage the digital marketing budget effectively, tracking spend and demonstrating ROI.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email automation platforms.
- Proficiency in marketing analytics tools such as Google Analytics, SEMrush, and HubSpot.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent communication, presentation, and interpersonal skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- A creative mindset with a passion for digital innovation.
- Familiarity with CRM systems is a plus.
Senior Digital Marketing Strategist
Posted 3 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies across all online channels to achieve marketing and sales goals.
- Lead the planning and execution of integrated campaigns, including SEO, SEM, social media, email marketing, and content marketing.
- Oversee the management of digital advertising budgets, optimizing spend for maximum ROI.
- Analyze website traffic, campaign performance, and market trends using advanced analytics tools (e.g., Google Analytics, Adobe Analytics) to identify opportunities for improvement.
- Conduct thorough market research and competitive analysis to inform strategic decisions.
- Collaborate with cross-functional teams, including creative, product development, and sales, to ensure cohesive brand messaging and campaign execution.
- Stay abreast of the latest digital marketing technologies, platforms, and best practices, recommending adoption where appropriate.
- Develop and manage content strategies to drive engagement, lead generation, and brand loyalty.
- Define key performance indicators (KPIs) for digital marketing efforts and track progress towards goals.
- Manage relationships with external agencies and vendors as needed.
- Mentor junior members of the marketing team and foster a culture of continuous learning and innovation.
- Present strategic insights and campaign results to senior leadership.
Required Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 7 years of experience in digital marketing, with a significant focus on strategy development and execution.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing strategy.
- Strong proficiency in marketing analytics platforms, CRM systems, and marketing automation tools.
- Demonstrated ability to develop and execute successful, large-scale digital marketing campaigns.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
- Experience managing significant digital marketing budgets and optimizing performance.
- Ability to lead and inspire a remote team effectively.
- Creative mindset with a strong understanding of user experience and customer journey mapping.
- Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.