5,532 Seo Manager jobs in the United States

Job Title: SEO Manager

Location: Remote

Duration: 3+ months

Pay rate: $65-70/hr W2 (DOE)

Job Decription:

• 5+ years of SEO experience, with 2+ years in a marketplace or large-scale e-commerce environment.
• Proven expertise in technical and enterprise SEO and deep understanding of scalable SEO growth levers.
• Strong analytical skills with experience using tools, like Google Analytics, Google Search Console, Looker, BrightEdge, Conductor, SEMRush, and Ahrefs.
• Proficiency in analyzing data, proposing actionable recommendations, and implementing solutions that drive measurable results.
• Willingness to introduce and advocate for new ideas and approaches.
• Familiarity with Prismic CMS and luxury fashion is a plus.

#LI-SJ3

Benefits via Pride Global

Eligible employees receive:

• Medical, dental, and vision insurance
• 401(k) retirement savings
• Life and disability insurance
• Accident & critical illness coverage
• Legal and employee assistance programs (EAP)
• Pet, auto, and home insurance
• Discounts with preferred vendors

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

As part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert SEO Manager to lead our SEO strategy.

Responsibilities:

• Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites

• Work closely with go-to-market partners to align SEO strategies with business goals and objectives

• Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals

• Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions

• Work with social and paid media teams to ensure cohesive marketing efforts

• Work with web production owners to implement technical and content SEO strategies

• Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement

• Identify and work with internal teams to resolve technical SEO issues to optimize website performance

• Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly

• Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns

• Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage

• Be responsible for the work of the SEO Specialist

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.

• 5+ years of experience as an SEO lead in a fast-paced environment

• In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)

• Proficiency with Excel

• Understanding of HTML, CSS, and JavaScript

• Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making

• Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools

• Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives

• Knowledgeable with paid and social media marketing and its impact on SEO

• Experience collaborating with external experts and vendors

• Experience working with cross-functional teams and stakeholders across a large organization

• Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams

Preferred:

• Relevant SEO certifications (such from Google, BrightEdge, etc.)

• Knowledge of Google Ads

• Agency experience

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $84,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Photoshop's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Photoshop remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement.

As part of our team, you'll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe's broader marketing goals. You will collaborate with marketing teams and ensure the strategies align with the team and business big bets.

Key Responsibilities

• Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth.
• Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
• Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
• Analyzing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
• Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.

Skills & Qualifications

• 5+ years of SEO experience, with a strong focus on content strategy SEO.
• Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.
• Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
• Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.

• Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.
• Strong interpersonal and communication skills-comfortable presenting SEO insights and recommendations across teams.
• Having previous content writing and editorial experience is a plus.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach, where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $75,800 -- $151,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call .

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

As part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert SEO Manager to lead our SEO strategy.

Responsibilities:

• Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites

• Work closely with go-to-market partners to align SEO strategies with business goals and objectives

• Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals

• Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions

• Work with social and paid media teams to ensure cohesive marketing efforts

• Work with web production owners to implement technical and content SEO strategies

• Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement

• Identify and work with internal teams to resolve technical SEO issues to optimize website performance

• Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly

• Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns

• Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage

• Be responsible for the work of the SEO Specialist

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.

• 5+ years of experience as an SEO lead in a fast-paced environment

• In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)

• Proficiency with Excel

• Understanding of HTML, CSS, and JavaScript

• Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making

• Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools

• Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives

• Knowledgeable with paid and social media marketing and its impact on SEO

• Experience collaborating with external experts and vendors

• Experience working with cross-functional teams and stakeholders across a large organization

• Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams

Preferred:

• Relevant SEO certifications (such from Google, BrightEdge, etc.)

• Knowledge of Google Ads

• Agency experience

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $84,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

Key Responsibilities :

SEO & GEO Strategy

• Develop and execute a full-funnel SEO and GEO roadmap targeting decision-makers, teams, and developers.
• Identify and capture intent-driven keywords across verticals (e.g. legal, healthcare, sales, AI builders).
• Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AI-powered search.

On-Page & Technical SEO

• Own on-page optimization for landing pages, product features, use case pages, and developer docs.
• Implement structured data, schema, site performance improvements, and scalable internal linking strategies.
• Ensure crawlability, indexability, and high technical hygiene across all web properties.

AI-Powered Content Operations

• Work with the Content, Product Marketing, and Brand teams to create SEO-rich, AI-enhanced content.
• Use AI tools (e.g. ChatGPT, Claude, Surfer SEO) to scale ideation, briefs, outlines, and variant testing.
• Implement programmatic SEO and AI-assisted workflows to generate long-tail, high-intent content at scale.

International SEO

• Support geo-expansion through multi-language, multi-region SEO and localization best practices.
• Build scalable templates and guidelines for SEO localization in core markets (e.g. US, EU, JP).

Performance Analytics & Optimization

• Define and track SEO KPIs (organic traffic, keyword rankings, conversions, domain authority).
• Use tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and optimize performance.
• Regularly report on SEO performance and drive iteration based on what converts-not just what ranks.

Qualifications :

• 3+ years of SEO experience, with proven success in B2B PLG SaaS or developer-facing platforms.
• Deep understanding of technical SEO, content SEO, and AI-powered content creation workflows.
• Experience with GEO (Generative Engine Optimization) strategies and tools.
• Proficient in tools like Ahrefs, SEMrush, GA4, Surfer SEO, Notion AI, and ChatGPT.
• Strong cross-functional collaboration skills (Product Marketing, DevRel, Growth, Content).
• Bonus: experience with JAMstack, Webflow, Markdown-based docs, and API documentation optimization.

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

As part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert SEO Manager to lead our SEO strategy.

Responsibilities:

• Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites

• Work closely with go-to-market partners to align SEO strategies with business goals and objectives

• Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals

• Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions

• Work with social and paid media teams to ensure cohesive marketing efforts

• Work with web production owners to implement technical and content SEO strategies

• Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement

• Identify and work with internal teams to resolve technical SEO issues to optimize website performance

• Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly

• Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns

• Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage

• Be responsible for the work of the SEO Specialist

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.

• 5+ years of experience as an SEO lead in a fast-paced environment

• In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)

• Proficiency with Excel

• Understanding of HTML, CSS, and JavaScript

• Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making

• Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools

• Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives

• Knowledgeable with paid and social media marketing and its impact on SEO

• Experience collaborating with external experts and vendors

• Experience working with cross-functional teams and stakeholders across a large organization

• Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams

Preferred:

• Relevant SEO certifications (such from Google, BrightEdge, etc.)

• Knowledge of Google Ads

• Agency experience

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $84,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert **SEO Manager to lead our SEO strategy.**
**Responsibilities:**
+ Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
+ Work closely with go-to-market partners to align SEO strategies with business goals and objectives
+ Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
+ Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
+ Work with social and paid media teams to ensure cohesive marketing efforts
+ Work with web production owners to implement technical and content SEO strategies
+ Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement
+ Identify and work with internal teams to resolve technical SEO issues to optimize website performance
+ Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly
+ Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns
+ Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage
+ Be responsible for the work of the SEO Specialist
**Requirements:**
+ Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.
+ 5+ years of experience as an SEO lead in a fast-paced environment
+ In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
+ Proficiency with Excel
+ Understanding of HTML, CSS, and JavaScript
+ Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making
+ Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
+ Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives
+ Knowledgeable with paid and social media marketing and its impact on SEO
+ Experience collaborating with external experts and vendors
+ Experience working with cross-functional teams and stakeholders across a large organization
+ Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams
Preferred:
+ Relevant SEO certifications (such from Google, BrightEdge, etc.)
+ Knowledge of Google Ads
+ Agency experience
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $84,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**

**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert **SEO Manager to lead our SEO strategy.**
**Responsibilities:**
+ Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
+ Work closely with go-to-market partners to align SEO strategies with business goals and objectives
+ Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
+ Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
+ Work with social and paid media teams to ensure cohesive marketing efforts
+ Work with web production owners to implement technical and content SEO strategies
+ Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement
+ Identify and work with internal teams to resolve technical SEO issues to optimize website performance
+ Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly
+ Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns
+ Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage
+ Be responsible for the work of the SEO Specialist
**Requirements:**
+ Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.
+ 5+ years of experience as an SEO lead in a fast-paced environment
+ In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
+ Proficiency with Excel
+ Understanding of HTML, CSS, and JavaScript
+ Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making
+ Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
+ Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives
+ Knowledgeable with paid and social media marketing and its impact on SEO
+ Experience collaborating with external experts and vendors
+ Experience working with cross-functional teams and stakeholders across a large organization
+ Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams
Preferred:
+ Relevant SEO certifications (such from Google, BrightEdge, etc.)
+ Knowledge of Google Ads
+ Agency experience
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $84,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**