18 Seo Specialist jobs in New York

Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot Position Purpose This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement. Req147754 Position Purpose This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement. Key Responsibilities 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations. 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals. 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities. 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives. 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs. Direct Manager/Direct Reports This position reports to the Paid Media Sr. Manager. This position has 0 direct reports. Travel Requirements Typically requires overnight travel less than 10% of the time. Physical Requirements Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue. Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams. Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work. Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders. Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices. Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc. Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar. Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting. Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue. Minimum Education The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Preferred Education No additional education Minimum Years Of Work Experience 3 Preferred Years Of Work Experience No additional years of experience Minimum Leadership Experience None Preferred Leadership Experience None Certifications None Competencies Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm Being Resilient - Rebounding from setbacks and adversity when facing difficult situations Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals Collaborates - Building partnerships and working collaboratively with others to meet shared objectives Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences Decision Quality - Making good and timely decisions that keep the organization moving forward Drives Results - Consistently achieving results, even under tough circumstances Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals Resourcefulness - Securing and deploying resources effectively and efficiently Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Information Technology Industries Consumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Senior Search Engine Optimization jobs in Weehawken, NJ . New York, NY $72,000.00-$8,000.00 3 weeks ago Assistant Manager, Digital Marketing - Americas Assistant Manager, Marketing (Pureology Haircare) New York, NY 160,000.00- 219,000.00 2 weeks ago New York City Metropolitan Area 65,000.00- 70,000.00 3 weeks ago New York, NY 103,000.00- 162,000.00 2 weeks ago New York, NY 79,800.00- 105,800.00 1 week ago Assistant Vice President, Brand Marketing Associate Manager, Sports Marketing - Temp New York, NY 85,000.00- 110,000.00 2 days ago Assistant Manager, Amazon E-Commerce Marketing Assistant Manager, Events Marketing - Americas New York, NY 75,000.00- 90,000.00 2 months ago Executive Office, Global Marketing, Paid Media, Associate, New York Marketing Science Partner - Small and Medium Business Group New York, NY 95,000.00- 149,000.00 2 weeks ago Brooklyn, NY 65,000.00- 80,000.00 1 month ago New York, NY 65,000.00- 80,000.00 2 weeks ago Digital Marketing Associate, Integrated Media – FIFA World Cup 26 New York City Metropolitan Area 5 days ago New York, NY $9 ,000.00- 118,000.00 4 months ago New York City Metropolitan Area 80,000.00- 90,000.00 2 days ago New York, NY 75,000.00- 90,000.00 1 week ago New York, NY 70,000.00- 80,000.00 1 week ago New York, NY 59,000.00- 65,000.00 2 weeks ago New York, NY 90,000.00- 95,000.00 1 week ago New York, NY 55,000.00- 105,000.00 1 week ago New York, NY 80,000.00- 90,000.00 5 hours ago New York, NY 127,000.00- 188,000.00 2 weeks ago New York, NY 116,000.00- 125,000.00 7 hours ago New York City Metropolitan Area 2 weeks ago New York, NY 55,000.00- 105,000.00 1 week ago New York, NY 60,000.00- 70,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The SEO Content Strategist is a content and copywriting-focused role that supports the expansion of the organic reach for the Bloomingdale's website. The SEO Content Strategist will be involved in the creation of SEO content and copy across many different verticals and families of business and the maintenance and optimization of our website, primarily through the deployment of page optimizations to our website using our internal content management system (CMS).

The primary responsibility will be copywriting, with an expectation of being able to both write original copy and edit the copy of vendors. All copy should be both optimized for search engines as well as speak to the Bloomingdale's customer, with a focus on writing and editing elevated copy that meets the internal Bloomingdale's copywriting style guide. This role supports the complete cycle of content development, and the SEO Content Strategist will also be expected to conduct keyword research to build copy briefs, to provide strategic direction to their copywriting or the copywriting of others.

Training and process documents will be provided to help familiarize the candidate but strong attention to detail and an ability to follow processes will be required. In addition to the SEO department, the SEO Content Strategist will also work with other members of the Bloomingdale's Site, Marketing and Merchandising divisions, as well as outside vendors and agencies.

Essential Functions

• Copywriting for key landing pages, ensuring that all copy and optimizations adhere to SEO best practices and follow the internal Bloomingdale's copywriting style guide.
• Reviewing the content output of our agency vendors, independently editing their content and providing feedback.
• Implement optimizations and copy on landing pages using our CMS (Content Management System).
• Strategic review of Bloomingdale's SEO performance data using sources like Google Search Console and Adobe Analytics to identify new content opportunities.
• Conduct keyword research using tools like Google Keyword Planner and SEMrush.

Qualifications and Competencies

• We encourage candidates with either a bachelor's degree or equivalent work experience in a related field to apply
• 3-5 years related experience
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Strong editorial and copywriting skills
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Ability to think creatively, strategically, and technically.
• Understanding of websites, text editors and spreadsheet creation
• Ability to work a flexible schedule based on department and Company needs

Essential Physical Requirements

• Requires prolonged periods of sitting, with occasional standing
• Occasionally requires walking, bending, reaching, hearing, and talking
• Continuous use of computers and other office equipment
• Frequently lift/move up to 25 lbs.

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. - including Macy's, Bloomingdale's, and Bluemercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.

Our client is seeking a Digital Marketing Specialist who will promote the brand by engaging with customers and increasing sales through various digital marketing techniques. Will be responsible to maintain all Marketing Automation Software, run and track CRM management, and execute and analyze Search Engine Optimization, Digital Marketing, and Website Management. The annual salary range for this role is 90,000-110,000 based on experience. Responsibilities: Manage all aspects of digital marketing campaigns from strategy development to execution and optimization. Ensure CRM data is accurate, up-to-date, and leveraged for effective marketing efforts. Optimize website content and structure to improve organic search rankings and overall user experience. Develop engaging email marketing campaigns incorporating A/B testing and automation strategies. Track and analyze all digital marketing performance metrics, delivering actionable insights. Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives. Maintain brand consistency across all digital platforms and marketing campaigns. Oversee paid advertising budgets while monitoring and improving campaign effectiveness. Stay current with industry trends and implement new digital marketing tools as appropriate. Key metrics and deliverables: Website Traffic Growth: Increase organic and paid traffic Lead Generation: Improve lead conversion rates through optimized campaigns and automation. Email Campaign Performance: Achieve higher open and click-through rates. SEO Ranking Improvement: Advance search engine rankings for key company-related terms. Ad Performance: Maintain a cost-effective advertising strategy with strong ROI. CRM Engagement: Increase metrics such as email response rates and lead interactions. Content Effectiveness: Measure and enhance user engagement and time spent on digital content. Social Media Growth: Grow audience reach and engagement across all social media channels. Revenue Contribution: Quantify how digital marketing efforts support overall sales growth. Campaign ROI: Ensure digital campaigns meet or exceed budgetary and performance targets. Qualifications: Must have a bachelor's degree in Marketing, Communications, or Business. Should have 2-5 years of work experience + years of SEO and SEM experience. 2+ years of Email Automation experience (Pardot, HubSpot, Marketo, etc.). 2+ years of Website CMS experience (WordPress preferred). Proficient in digital data analysis (Google Analytics, Search Console, CRM/Company Data Reporting). Skilled in Microsoft Suite (Word, PowerPoint, Excel, Outlook). Photoshop, Canva, or similar design tool knowledge. Salesforce Admin experience preferred. Working knowledge of Google Ads/AdWords and SEM practices. Ability to work effectively in a high-transactional and fast-paced environment. Strong oral and written communication skills. Receptive to feedback and coaching for continuous improvement. Uphold high ethical standards and adhere to the company's Code of Conduct. Demonstrate initiative to improve business performance aligned with company goals. Develop strong relationships with vendors and clients to cultivate deeper business ties. If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs - this specialized approach sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn . Opportunity Awaits. #LI-SL1

This is a remote position until 10/4, then will be required to be onsite in Parsippany. The Marketing Analyst supports the delivery and maintenance of customer-focused value-add programs and tools developed under the Partner Programs Marketing team. The position will focus on supporting the development and execution of contractor incentive programs and tools aimed at increasing acquisition and retention of qualified roofing contractors. Working cross-functionally across business areas including Marketing, IT, Sales, Legal, and more to support program management. The role will also heavily interface with Digital Marketing, Integrated Marketing, Creative, and Business Insights to help create, support, and execute overall strategies. Minimum Requirements: Typically requires a bachelor's degree. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 1-3 years of related experience. #J-18808-Ljbffr

A growing, nationally recognized brand is seeking a strategic and hands-on Digital Marketing Manager to lead and execute performance-driven marketing initiatives across their channels onsite in New Jersey. About the Role As the Digital Marketing Manager, you will own the development and execution of the annual marketing calendar and lead digital campaigns across paid media, CRM, and lifecycle channels. You’ll collaborate cross-functionally and manage agency partners to ensure brand consistency, campaign effectiveness, and measurable growth. Key Responsibilities Marketing Calendar Ownership : Build and manage the annual integrated marketing calendar across digital, in-store, and franchise channels. Performance Marketing : Lead paid media strategy with a strong focus on paid search (Google Ads) and paid social (Meta, TikTok), managing six-figure budgets and optimizing for ROI. CRM & Lifecycle Marketing : Oversee email, SMS, and app notification strategies with a focus on segmentation, personalization, and conversion. Campaign Reporting : Monitor KPIs and deliver actionable insights to leadership to inform strategy and improve performance. Agency Management : Manage external agency partners, ensuring accountability, performance, and alignment with brand goals. Preference for candidates with prior agency experience. Qualifications 5–8 years of experience in digital or integrated marketing, preferably within consumer-facing industries such as CPG, retail, hospitality, or franchise. Proven success in managing paid media campaigns and CRM programs. Strong analytical skills and experience with marketing performance tools and KPIs. Experience managing agency relationships and working in fast-paced, client-facing environments. Excellent communication and project management skills. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Consumer Services Referrals increase your chances of interviewing at Confidential Company by 2x Get notified about new Digital Marketing Manager jobs in Berkeley Heights, NJ . New York, NY $138,500 - $00,800 1 week ago New York, NY 160,000 - 175,000 4 days ago Director of Brand Marketing - Color & Conservation New York, NY 165,000 - 180,000 4 days ago Director, Global Head of Brand Marketing - Facebook New York, NY 227,000 - 296,000 2 weeks ago New York, NY 120,000 - 140,000 1 week ago New York, NY 170,000 - 190,000 2 weeks ago New York, NY 136,416 - 182,736 1 week ago Director/Manager, Brand Marketing and Communications Sr. Content Marketing Manager, US SMB Events, Amazon Ads New York, NY 127,100 - 210,300 3 days ago New York, NY 150,000 - 175,000 1 month ago New York City Metropolitan Area 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Select how often (in days) to receive an alert: Digital Marketing & Automation Specialist Join one of the most highly regarded financial institutions in New Jersey, Provident Bank, which has deep roots in the community. We are a successful multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York. Our longevity is a testament to our commitment to our employees, customers, and the communities we serve. At Provident Bank, we focus on enhancing the experience of our customers and employees. POSITION OVERVIEW: This role involves developing, implementing, and optimizing marketing automation workflows and digital marketing strategies to drive engagement, lead generation, and revenue growth. The employee will report to the Digital Marketing & Analytics Manager and assist in managing digital content across channels, as well as collaborating with business line managers on marketing automation strategies. KEY RESPONSIBILITIES: Build and manage automated marketing workflows using Oracle Eloqua, including audience segmentation and personalized messaging to improve engagement and conversions. Conduct A/B testing and track performance to inform future strategies. Assist in planning and executing web, SEO/SEM, email, and display advertising campaigns, and report on their performance. Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize content for engagement. Identify digital marketing trends and insights, and help optimize digital marketing spend based on findings. Manage customer statements for personal and business clients, scheduling messages and digital inserts for targeted customers. Perform other duties as assigned, with the understanding that responsibilities may evolve over time. MINIMUM QUALIFICATIONS: At least 3 years of experience in marketing automation and digital marketing, preferably in a financial institution. Proficiency with marketing automation tools such as Eloqua. Experience creating marketing automation workflows. Knowledge of digital advertising, SEO/SEM, and campaign analytics. Strong analytical skills to interpret data and make decisions. Experience with Content Management Systems (CMS). Understanding of bank regulations related to email and digital advertising. Excellent written communication skills. Proficiency in Microsoft Office applications. Knowledge of communication tools and options. Proficiency in Canva and Adobe Creative Suite. EDUCATION: Bachelor’s Degree required. WORKING CONDITIONS: Standard office environment with moderate noise. Travel may be required for customer and property visits. Physical activities include prolonged sitting, lifting up to 10 lbs., and occasional bending or overhead lifting. This position offers paid time-off, holiday pay, and eligibility for health and wellness benefits, including medical, dental, vision, flexible spending, and a 401(k) plan. Additional benefits include disability insurance, employee assistance programs, life insurance, tuition reimbursement, and voluntary benefits. This job description is not exhaustive; duties may change as needed. Provident Bank values diversity and is an equal opportunity employer. We consider all applicants without regard to age, race, gender, disability, or other protected statuses. Salary range: $45,400 - $4,900 annually, with actual offers based on skills, experience, location, and organizational needs. #LI-Onsite About Provident Bank For over 180 years, Provident Bank has served local communities with personal and business banking services. Volunteering is a Way of Life Our commitment to community is reflected in our volunteer efforts and donations, which totaled over 912,000 in 2022. We encourage employees to participate in impactful volunteer activities. #J-18808-Ljbffr

Job Description

Strengthening and empowering all of the communities we serve.

Sr. Sales Trainer

Hybrid position located in the Woodbridge, NJ area.

The Sr. Sales Trainer will be responsible for being a strategic thought partner and work collaboratively with the leadership team to drive talent and organizational strategies that help achieve sales goals; conduct onboarding training for all new sales team members; provide support to the company that will develop sales teams and drive talent outcomes.

They will create and conduct training programs that meet onboarding goals and increase employee retention. They will collaborate with team members to create talent development plans that align with business strategies, promote continued learning, and support leadership development.

What you will be doing:

• Work with local leadership to develop sales strategy and implement that strategy with market leaders and sales reps

• Drive and aid revenue generation consistently

• Share best practices between local market groups

• Conduct training based on company goals and strategies

• Conduct new hire training onboarding when needed

• Contribute to and deploy structured training programs for onboarding and ongoing sales training

• Author and conduct product update and roll-out training in their markets

• Identify unique learning opportunities to help sales teams meet/exceed sales goals

• Conduct on-going sales coaching based on the sales team identified gaps

• Develop strong working relationships with Market Sales leaders

• Promote on-going leadership education opportunities.

• Go on sales calls with sales team members to provide coaching and feedback.

Our ideal candidate will have the following:

• Bachelor's degree in business, marketing or related area or equivalent combination of experience and education

• 5+ years of digital sales experience or media sales experience, digital media sales experience preferred.

• Enthusiasm for continued learning and sharing of information.

• Able to identify gaps in team development and develop solutions to close those gaps.

• Creativity in creating training materials and delivery methods based on market needs to achieve sales objectives.

• Can build solid working relationships with the leadership team and become part of the management structure.

• Works closely with market development to meet sales objectives.

• Build eLearning courses or sales training for our learning management system.

• Strong organizational and communication skills

• Sales leadership background a plus

• Training background a plus but not required

• This job requires reliable transportation to meet with co-workers/clients

If you're driven by helping people succeed in a fast paced forward thinking digital company, we want to talk with you!

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

Director, Digital Marketing Data & Analytics Join to apply for the Director, Digital Marketing Data & Analytics role at Chubb Continue with Google Continue with Google Director, Digital Marketing Data & Analytics 4 days ago Be among the first 25 applicants Join to apply for the Director, Digital Marketing Data & Analytics role at Chubb Job Description Chubb is seeking a Job Description Chubb is seeking a Director of Digital Marketing Data & Analytics to spearhead our practice of data-driven marketing. This highly visible role offers the unique opportunity to own and shape the data integration, activation, and insights roadmap, driving Chubb's transformation into a best-in-class, data-driven organization. As a pivotal player in our digital marketing strategy, you will harness the power of data to optimize campaigns, fuel revenue growth, and elevate customer engagement across B2B, B2C, and B2B2C landscapes. Reporting directly to the Head of Digital Marketing for North America, you will be part of an agile team dedicated to building and maintaining a cutting-edge data-driven digital marketing practice. Your expertise will ensure our data up-to-date, well-governed, and also a catalyst for innovation and excellence in marketing and communication. The ideal candidate for this role will sit in our New York, NY or Jersey City, NJ offices. Key Responsibilities Leadership & Collaboration: Serve as the primary point of contact for data analysis and reporting needs across North America marketing and communication teams. Collaborate with the broader Marketing organization, IT, engineering, product owners, businesses, and external partners to create a strategic marketing data roadmap. Lead cross-functional teams to integrate data sources and ensure seamless data flow and governance. Lead development and presentation of departmental monthly, quarterly, and yearly KPI reporting. Data Strategy & Execution: Design success metrics and campaign KPIs, manage paid media spend, and oversee campaign and department reporting. Develop and implement data-driven strategies to support prospecting efforts, marketing analytics, and sales growth. Drive Data and Engineering teams and projects in order to ensure data is well structured and centralized to create best of class reporting, dashboards and visualization. Build and maintain real-time performance dashboards using tools like Qlik, Power BI, and Google Looker Studio. Advanced Analytics & Insights: Conduct advanced analytics, including predictive modeling and segmentation analysis, to identify high-value leads and inform marketing campaigns. Utilize Google Analytics and other platforms for behavioral analytics to derive insights and tailor strategies. Provide data-driven recommendations to optimize digital marketing spend, focusing on ROI and customer engagement. Project Management: Manage data projects related to onboarding new agencies, webpage redesign, and automation efforts. Establish automated workflows and optimize data pipelines for improved performance and reliability. Ensure reporting tools can display results by various agency distribution segments. Qualifications 5-7 years of experience in digital marketing analytics, demand-based data-driven digital marketing, or related fields in a sales-focused B2B and B2C environment, preferably in insurance or financial services. Expertise in Google Analytics, Salesforce Marketing Cloud, Marketo, and data integration processes. Competency in SQL, QlikSense, Tableau, Power BI, Excel, Looker Studio, and data visualization tools. Familiarity with scripting languages like Python or R for advanced data analysis. Strong knowledge of data warehousing and ETL processes for data extraction, transformation, and loading. Excellent collaboration skills and ability to manage multiple projects and stakeholders simultaneously. Experience with marketing automation platforms and data integration processes (e.g., CDP, DMP, CRM, SFMC). Experience working with large datasets, ensuring data quality, integrity, and governance practices. Strong understanding of data privacy regulations (e.g., GDPR, CCPA) and ensuring data governance best practices. Bachelor’s degree required. Preferred Qualifications Experience in data architecture, data modeling, and integrating data from multiple sources. Familiarity with machine learning techniques for predictive analysis and customer segmentation. Familiarity with A/B/MVT Testing & Optimization, and Conversion Funnel Optimization. Understanding of cloud-based data platforms like AWS or Azure. Experience working in Agile teams and using project management software including Jira. Additional Skills Results-oriented with a bias towards action in a self-directed manner that is aligned to leadership and team goals. Ability to create stories through data visualization and present insights to senior leaders. Strong understanding of marketing and data technologies like Medallia, Adobe Experience Manager, and Demandbase. Executive presence and comfort presenting to large groups and small group settings with Executive Stakeholders. Demonstrable ability to independently create executive-level presentations. This role is a critical partner in developing Chubb's data-driven capabilities and ensuring our marketing strategies are informed by robust, actionable insights. If you are a thought leader in marketing data and analytics with a passion for driving business growth, we encourage you to apply. The pay range for the role is $99,200 to $68,600. The specific offer will depend on an applicant’s skills and other factors . This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found on our careers website . The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled. About Us Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally. At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Insurance Referrals increase your chances of interviewing at Chubb by 2x Sign in to set job alerts for “Digital Marketing Director” roles. Continue with Google Continue with Google Continue with Google Continue with Google New York, NY $138,5 0 - 200,800 4 days ago New York City Metropolitan Area 175,000 - 200,000 2 days ago New York, NY 115,000 - 130,000 2 weeks ago New York, NY 296,000 - 356,000 2 weeks ago New York, NY 170,000.00 - 190,000.00 2 weeks ago Floral Park, NY 100,000.00 - 110,000.00 1 month ago New York, NY 188,000.00 - 250,000.00 4 days ago Associate Director, Digital Marketing - Alamo New York, NY 70,000.00 - 80,000.00 1 week ago New York, NY 145,000.00 - 170,000.00 3 weeks ago New York, NY 134,900.00 - 184,500.00 5 days ago New York, NY 180,000.00 - 220,000.00 1 week ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY 150,000.00 - 175,000.00 2 weeks ago New York, NY 135,800.00 - 190,100.00 1 day ago New York, NY 227,000.00 - 296,000.00 2 weeks ago New York, NY 70,000.00 - 80,000.00 1 week ago New York, NY 200,000.00 - 230,000.00 2 weeks ago New York, NY 150,000.00 - 170,000.00 1 day ago Director, Global Brand Strategy & Consumer Engagement New York, NY 160,000.00 - 200,000.00 2 weeks ago Senior Director of Digital - Vibrant Experiential Brand - NYC New York, NY 150,000 - 190,000 1 week ago New York, NY 135,000 - 150,000 2 months ago Director, Integrated Marketing & Planning New York, NY 130,000 - 150,000 2 weeks ago New York, NY 165,000 - 180,000 1 month ago New York City Metropolitan Area 1 week ago New York, NY 180,000 - 240,000 1 week ago Associate Director, Social Media, Vanity Fair New York City Metropolitan Area 101,000 - 129,000 2 weeks ago New York, NY 140,000 - 170,000 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr