5,097 Seo Specialist jobs in the United States

Job Description
Insight Global is seeking an experienced SEO & GEO to shape the search strategy for both traditional search engines and emerging generative AI platforms for a large IAM company. This role will focus on building best practice frameworks, analyzing AI-driven visibility data, and developing technical SEO strategies to strengthen the digital authority. The role will also guide off-site visibility efforts and ensure they are positioned as a trusted source across generative engines, industry platforms, and third-party sites. This individual will work closely with Web, Content, and Product & Solution Marketing to integrate GEO and SEO strategies into all digital initiatives.
Key Responsibilities:
Create best practice guidelines for content creation and optimization tailored to both SEO and GEO (Generative Engine Optimization).
Analyze AI visibility data to identify opportunities for content development and optimization in generative platforms.
Lead technical SEO strategy, including schema markup/structured data, internal linking, site architecture, Core Web Vitals, and crawl/indexation improvements.
Provide guidance on off-site visibility strategies, including presence on Reddit, Wikipedia, third-party publications, and AI training data sources.
Collaborate with Web, Content, and Product & Solution Marketing teams to integrate SEO/GEO recommendations into global content initiatives.
Monitor and report on both SEO and GEO performance using GA4, GSC, and enterprise SEO tools, surfacing actionable insights.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: and Requirements
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
5+ years of professional experience in SEO, with proven knowledge of Generative Engine Optimization (GEO) principles.
Expertise with Google Analytics (GA4), Google Search Console, and SEO platforms such as Semrush, Conductor, Ahrefs, or Screaming Frog.
Strong technical SEO knowledge, including structured data, site performance optimization, and indexation management.
Ability to interpret AI visibility data and translate findings into strategic content recommendations.
Awareness of the latest trends in SEO and GEO, with a proactive approach to evolving tactics. Background in B2B SEO, particularly in the technology or cybersecurity industry.
Experience optimizing content for generative AI engines (e.g., ChatGPT, Gemini, Bing Copilot, Perplexity).
Familiarity with strategies for increasing brand/entity visibility in third-party sources leveraged by generative AI (e.g., Wikipedia, Reddit, industry media).
Hands-on experience with schema markup for complex B2B content.
Proven ability to collaborate across marketing functions to align SEO/GEO strategies with brand and campaign priorities.
A thought leadership mindset with interest in testing and innovating within the evolving AI-driven search landscape.

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities 1. Strategy & Execution

• Develop, implement, and manage comprehensive SEO strategies that align with business goals.

• Conduct competitive analysis to identify gaps and opportunities in search.

• Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

• Optimize website content, meta tags, headers, internal linking, and images.

• Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

• Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

• Develop and manage link-building campaigns, outreach, and partnerships.

• Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

• Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

• Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

• Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

• Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

• Knowledge of HTML/CSS and technical SEO principles.

• Strong analytical and problem-solving skills.

• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.

• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

• Familiarity with A/B testing tools and CRO practices.

Our client is seeking a highly analytical and experienced Senior SEO Specialist to join their marketing team in **Raleigh, North Carolina, US**. This is a hybrid role, offering the flexibility to work remotely with some in-office collaboration. You will be responsible for developing and executing comprehensive search engine optimization strategies to improve organic search rankings, increase website traffic, and drive conversions. This involves conducting in-depth keyword research, performing technical SEO audits, analyzing website performance data, and implementing on-page and off-page optimization tactics. The ideal candidate will have a strong understanding of search engine algorithms, SEO best practices, and the ability to translate complex data into actionable insights. You will collaborate closely with content creators, web developers, and marketing managers to ensure SEO is integrated into all digital marketing efforts. Responsibilities include monitoring search engine results, tracking keyword performance, identifying opportunities for growth, and reporting on key SEO metrics. Experience with SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console is essential. You will also stay abreast of the latest SEO trends and algorithm updates to ensure strategies remain effective. This role requires a proactive individual with excellent analytical, problem-solving, and communication skills. Your ability to influence stakeholders and drive SEO initiatives across the organization will be key. This is a great opportunity to make a significant impact on our client's online visibility and growth.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of dedicated experience in Search Engine Optimization (SEO).
• Proven track record of improving organic search rankings and traffic for websites.
• Expertise in keyword research, technical SEO, on-page optimization, and link building.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Strong analytical skills and ability to interpret complex data.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid work environment.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO is a plus.

Our client, a dynamic digital marketing agency, is seeking a highly skilled and results-oriented Senior SEO Specialist to join our growing team, working remotely. This position is crucial for driving organic search visibility, improving website rankings, and increasing qualified traffic for our diverse client portfolio. The ideal candidate will possess a deep understanding of search engine algorithms, technical SEO, on-page optimization, content strategy, and link building. You will be responsible for developing and executing data-driven SEO strategies, conducting in-depth keyword research, performing comprehensive site audits, and analyzing performance metrics to continually refine our approach.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
• Conduct thorough keyword research and analysis to identify high-impact opportunities.
• Perform technical SEO audits to identify and resolve website issues impacting crawlability and indexability.
• Optimize on-page elements, including meta tags, headings, content, and internal linking.
• Develop and execute content strategies that align with SEO goals and user intent.
• Manage and execute off-page SEO efforts, including link building and outreach campaigns.
• Monitor website performance using tools such as Google Analytics, Google Search Console, and various SEO platforms.
• Analyze competitor SEO strategies and identify competitive advantages.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Prepare detailed SEO performance reports and present findings and recommendations to clients and internal teams.
• Collaborate with content creators, web developers, and other marketing team members to ensure SEO integration.

Qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 5 years of experience in Search Engine Optimization (SEO).
• Proven track record of successfully improving organic search rankings and traffic for websites.
• In-depth knowledge of technical SEO, on-page optimization, and off-page SEO strategies.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills, with the ability to explain complex SEO concepts clearly.
• Ability to work independently in a remote setting and manage multiple client projects effectively.
• Experience with international SEO is a plus.

This fully remote position offers a competitive salary, comprehensive benefits, and the opportunity to work with a leading digital marketing agency on exciting SEO challenges.

Our client is seeking a highly skilled and strategic Lead SEO Specialist to spearhead their organic search initiatives. This is a fully remote, US-based position, offering the opportunity to work from anywhere and contribute to a globally recognized brand. You will be responsible for developing and executing cutting-edge SEO strategies that drive significant increases in organic traffic, keyword rankings, and search engine visibility. This role requires a deep understanding of search engine algorithms, on-page and off-page optimization techniques, technical SEO, and content strategy. The ideal candidate is a data-driven, analytical thinker with a passion for all things SEO and a proven ability to achieve measurable results.

Key Responsibilities:

• Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research, competitive analysis, and market trend analysis to identify new opportunities.
• Perform technical SEO audits and implement recommendations to optimize website crawlability, indexability, and site performance.
• Develop and execute effective on-page optimization strategies, including content structure, meta tags, and internal linking.
• Drive off-page SEO initiatives, including link building, brand mentions, and digital PR.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital assets and campaigns.
• Monitor, analyze, and report on key SEO performance metrics (e.g., organic traffic, rankings, conversion rates) using tools like Google Analytics, Google Search Console, and SEMrush.
• Stay up-to-date with the latest search engine algorithm updates, SEO trends, and industry best practices.
• Identify and troubleshoot SEO issues, providing timely and effective solutions.
• Develop and nurture relationships with external partners and industry influencers for link building opportunities.
• Mentor and guide junior SEO team members, fostering a collaborative and high-performing environment.
• Contribute to the overall digital marketing strategy, ensuring SEO is a core component.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, Statistics, or a related field.
• 5+ years of dedicated SEO experience, with a proven track record of driving significant organic growth.
• Expertise in technical SEO, on-page optimization, off-page optimization, and local SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Strong understanding of website architecture, HTML, CSS, JavaScript, and their impact on SEO.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
• Exceptional written and verbal communication skills, with the ability to clearly articulate SEO strategies and results.
• Experience in managing SEO for large, complex websites is a plus.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.
• Experience within the Marketing industry or related digital fields.

This role is based in **Colorado Springs, Colorado, US**, but operates on a fully remote basis, allowing talented individuals from across the country to apply.

Our client is seeking a highly experienced Senior SEO Specialist to join their dynamic marketing team in Provo, Utah, US . This role is crucial for driving organic search visibility, traffic, and conversions for our client's diverse portfolio of online properties. The ideal candidate possesses a deep understanding of search engine algorithms, advanced technical SEO skills, a proven ability to develop and execute successful on-page and off-page SEO strategies, and expertise in content optimization and link building. You will be responsible for analyzing website performance, identifying opportunities for improvement, and implementing data-driven solutions to enhance search rankings and user experience.

Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic for multiple websites.
• Conduct in-depth keyword research, competitive analysis, and market trend identification.
• Perform technical SEO audits to identify and resolve issues related to site architecture, crawlability, indexability, and site speed.
• Optimize website content, meta tags, headings, and internal linking structures for search engines and user engagement.
• Develop and implement effective link-building strategies to enhance domain authority and referral traffic.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Track, report, and present SEO performance metrics, insights, and recommendations to stakeholders.
• Stay current with the latest search engine algorithm updates, SEO best practices, and industry trends.
• Collaborate with content, development, and marketing teams to ensure SEO best practices are integrated into all aspects of website management and content creation.
• Manage and optimize local SEO efforts where applicable.
• Provide guidance and mentorship to junior SEO team members.
• Identify and test new SEO strategies and tactics to drive continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 5 years of dedicated experience in Search Engine Optimization (SEO).
• Proven track record of successfully implementing SEO strategies that have resulted in significant increases in organic traffic and search rankings.
• Expertise in technical SEO, including understanding of HTML, CSS, JavaScript, robots.txt, sitemaps, and structured data.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Strong understanding of on-page, off-page, and technical SEO factors.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Strong written and verbal communication skills, with the ability to explain complex SEO concepts clearly.
• Experience with CMS platforms like WordPress, Drupal, or similar.
• Ability to work independently and collaboratively within a team environment.
• Understanding of content marketing and its relationship with SEO.

This role requires a hands-on approach and the ability to work effectively within our office environment in Provo, Utah, US , fostering close collaboration with the local marketing team.

Our client is seeking a highly analytical and results-oriented Senior SEO Specialist to join their growing digital marketing team. This role will be fully remote, offering the flexibility to work from anywhere in the US while making a significant impact on our client's online visibility and organic search performance. You will be responsible for developing, implementing, and managing comprehensive SEO strategies to drive qualified traffic and improve search engine rankings.

The ideal candidate has a deep understanding of search engine algorithms, technical SEO, on-page optimization, off-page strategies, and content SEO. You should be adept at using SEO tools, analyzing data, and translating insights into actionable recommendations. A proven track record of improving organic search performance for complex websites is essential. You will collaborate closely with content creators, web developers, and marketing managers to ensure SEO best practices are integrated across all digital initiatives. This is an excellent opportunity for a driven SEO professional to take ownership of their work and contribute to the success of a forward-thinking company.

Responsibilities:

• Develop and execute advanced SEO strategies to increase organic search visibility and traffic.
• Conduct in-depth keyword research and competitive analysis to identify opportunities.
• Perform technical SEO audits and implement recommendations to improve website crawlability, indexability, and performance.
• Optimize on-page elements, including meta tags, content, and internal linking.
• Develop and implement effective off-page SEO strategies, including link building and digital PR.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Track and report on key SEO metrics, providing insights and recommendations for improvement.
• Collaborate with content teams to ensure content is optimized for search engines and user intent.
• Stay current with the latest SEO trends, algorithm updates, and best practices.
• Provide SEO guidance and training to internal teams and external partners.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Minimum of 5 years of experience in Search Engine Optimization (SEO).
• Demonstrated success in driving significant organic traffic growth and improving search rankings.
• Expertise in technical SEO, on-page optimization, and off-page strategies.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, and Google Search Console.
• Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Excellent analytical and problem-solving skills.
• Ability to communicate complex SEO concepts effectively to technical and non-technical audiences.
• Strong project management skills and the ability to manage multiple priorities.
• Self-motivated and able to work independently in a remote environment.

If you're passionate about SEO and driving measurable results, we want to hear from you!

**Position Details**
Position Information
**Requisition Number**
S4619P
**Home Org Name**
Advancement Marketing
**Division Name**
Senior VP, Advancement
**Position Title**
Digital Marketing & SEO Specialist
**Job Class Code**
OCO4
**Appointment Status**
Full-time
**Part-time FTE**
**Limited Term**
No
**Limited Term Length**
**Job Summary**
**Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team!** In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.
**What You'll Do:**
+ **Lead with Vision** Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.
+ **Engage and Inspire** Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.
+ **Drive Impactful Fundraising** Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.
+ **Champion Philanthropy** Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.
+ **Advance Strategic Initiatives** Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.
**Why You'll Love It Here:**
+ **Impactful Work:** Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
+ **Collaborative Environment:** Join a team of dedicated professionals who are committed to making a difference.
+ **Purpose Driven Work:** Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
+ **Culture by Design:** Thrive in a culture that champions respect, accountability, and professional development.
Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.
**Essential Functions**
**Your Responsibilities as a Digital Marketing andSEO Specialist:**
**Purpose**
+ Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.
+ Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.
+ Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.
**Collaboration**
+ Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.
+ Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.
+ Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.
**Innovation**
+ Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.
+ Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.
+ Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.
**Production**
+ Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.
+ ImplementSEO recommendations across web properties to improve search performance and organic reach.
+ Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.
**Why Work at Auburn?**
+ **Life-Changing Impact** : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
+ **Culture of Excellence** : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
+ **We're Here for You** : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
+ **Sweet Home Alabama** : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
+ **A Place for Everyone** : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Minimum Qualifications
**Minimum Qualifications**
+ Bachelor's degree
+ 4 years of experience in marketing and communications services, and/or search engine optimization.
Minimum Skills, License, and Certifications
**Minimum Skills and Abilities**
**Minimum Technology Skills**
**Minimum License and Certifications**
Desired Qualifications
**Desired Qualifications**
Posting Detail Information
**Salary Range**
$52,560 - $84,100
**Job Category**
Communications/Public Relations/Marketing
**Working Hours if Non-Traditional**
**City position is located in:**
Auburn
**State position is located:**
Alabama
**List any hazardous conditions or physical demands required by this position**
**Posting Date**
07/28/2025
**Closing Date**
**Equal Opportunity Compliance Statement**
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.
**Special Instructions to Applicants**
**Quick Link for Internal Postings**
Needed to Apply**
**Required Documents**
1. Resume
2. Cover Letter
**Optional Documents**