5,383 Seo Specialist jobs in the United States

Job Description
About the Company!

JDI Distribution® is an industry-leading manufacturer, distributor, exporter, and wholesaler of premium food brands and consumer products. Supported by award-winning customer service. We operate in GMP/GMPc and FDA-compliant facilities and serve a wide range of eCommerce and wholesale partners globally. Since 2016, we have launched new brands, introduced innovative food products, and connected with thousands of retailers and distributors worldwide.

Job Overview

We are seeking a SEO Strategist who will be responsible for planning, executing, and managing SEO initiatives across multiple company websites. This role plays a critical part in driving organic traffic, improving search visibility, and supporting the company's broader marketing and eCommerce strategy. The SEO Strategist will leverage advanced SEO tools, AI-driven processes, and best practices to ensure measurable improvements in rankings, traffic, and conversions.

*** This position is On-Site ONLY- No Remote or Hybrid Work Available ***

Please do not apply if you cannot commit to reliably commuting to our office location in Redlands, CA.

Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic traffic and keyword rankings.
• Conduct on-page, off-page, and technical SEO audits, implementing corrective measures as needed.
• Perform keyword research, competitor analysis, and backlinking campaigns to improve site authority and performance.
• Utilize tools such as SEMrush, Screaming Frog, and Google Search Console to track performance, identify opportunities, and optimize site health.
• Leverage AI platforms (ChatGPT, Grok, and others) for content optimization, workflow automation, and research tasks.
• Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns.
• Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary.
• Provide detailed reporting and analysis of SEO performance, with actionable recommendations.
• Stay current with search engine algorithm updates, SEO trends, and emerging AI technologies.
• Ensure all SEO practices adhere to Google Webmaster Guidelines and ethical standards strong collaboration with marketing, content, and PPC team members.
• May provide training and guidance to team members on SEO best practices and AI utilization.

Requirements

• 3-5+ years of proven SEO experience, preferably in eCommerce or multi-site environments.
• Strong expertise with SEMrush, Screaming Frog, Google Search Console, and other SEO tools.
• Demonstrated success in driving measurable improvements in organic traffic, rankings, and site authority.
• Advanced AI prompting skills using platforms like ChatGPT, Grok, or similar tools.
• Familiarity with PPC advertising and ability to collaborate with paid media teams.
• Strong communication skills, with the ability to translate technical SEO concepts to non-technical stakeholders.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Must be comfortable working in a fast-paced, deadline-driven environment.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Sick time
• Vision insurance
• 4 Paid Holidays

Description
SEO Specialist - Ongoing Job Opportunity
Are you a SEO expert with a talent for driving organic growth and improving search engine rankings? Robert Half is building a network of SEO Specialists to match with businesses needing expertise in optimizing their websites, analyzing performance metrics, and staying ahead of algorithm updates. This is an ongoing opportunity to showcase your SEO skills across diverse industries and projects.
Position Overview
As an SEO Specialist, you will develop and execute strategies to optimize website content, improve technical elements, boost rankings, and drive traffic. You'll work across teams to integrate SEO best practices into the organization's digital presence while staying at the forefront of ever-evolving algorithm changes and SEO tools.
Key Responsibilities
1. SEO Strategy Development
+ Develop and execute comprehensive SEO strategies that align with the company's goals and drive organic growth (Source: RH Acronym Guide.docx).
+ Perform keyword research and competitive analysis to identify opportunities for organic traffic growth (Source: RH Acronym Guide.docx).
2. On-Page Optimization
+ Optimize website content, metadata (title tags, meta descriptions), headers, and internal links for maximum SEO efficiency.
+ Ensure proper use of keywords and maintain optimized content structures (Source: RH Acronym Guide.docx).
3. Technical SEO
+ Conduct regular audits to identify and fix technical SEO issues, such as site speed, indexing, crawlability, and mobile usability concerns.
+ Collaborate with developers to implement technical SEO enhancements, including schema markup, canonical tags, and XML sitemaps (Source: RH Acronym Guide.docx).
4. Content Strategy and Optimization
+ Optimize blog posts, articles, product descriptions, and other digital assets for engagement and organic visibility.
5. Link Building and Off-Page SEO
+ Develop and execute link-building strategies, including outreach, partnerships, and content promotion.
+ Regularly assess backlink profiles for quality and disavow harmful links to maintain site integrity (Source: RH Acronym Guide.docx).
6. Analytics and Reporting
+ Monitor and report on key SEO metrics, including rankings, traffic, conversions, and ROI.
+ Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data insights (Source: RH Acronym Guide.docx).
7. Competitor Analysis
+ Track competitors' SEO performance and tactics to identify new opportunities and stay ahead of the competition.
+ Recommend adjustments to optimize company SEO strategies based on competitive trends (Source: RH Acronym Guide.docx).
8. Collaboration Across Teams
+ Work with marketing, design, and development teams to ensure all digital assets align with SEO best practices.
+ Provide training and guidance to stakeholders on emerging SEO trends and practices.
Requirements
Professional Experience:
+ Proven track record in managing and executing SEO strategies for websites across industries.
+ Experience optimizing both on-page content and technical elements for search engines.
+ Background in link-building campaigns and off-page SEO strategies.
+ Familiarity with competitor analysis tools to identify growth opportunities.
Skills:
+ Expertise in keyword research techniques and competitive analysis.
+ Strong analytical abilities to interpret SEO metrics like traffic, rankings, and conversions, and generate actionable insights (Source: MC24 Job Search Guide US eBook.pdf).
+ Excellent communication skills to collaborate across teams and explain complex SEO concepts.
+ Ability to stay updated on industry trends and adapt strategies as needed.
Technical Proficiency:
+ Keyword Research & Competitive Analysis Tools: Proficient with tools such as Google Keyword Planner, Ahrefs, SEMrush, Moz Pro, and Ubersuggest for identifying high-value keywords and analyzing competitors.
+ Analytics & Reporting Software: Experience with platforms like Google Analytics (GA4), Google Search Console, Looker Studio, Matomo, and SE Ranking for tracking performance (Source: MC24 Job Search Guide US eBook.pdf).
+ Technical SEO Tools: Skilled in using Screaming Frog, DeepCrawl, Sitebulb, Google PageSpeed Insights, GTmetrix, and Ahrefs Site Audit to monitor site health and resolve technical issues.
+ Content Optimization Platforms: Knowledge of tools like Surfer SEO, MarketMuse, Clearscope, Frase.io, Yoast SEO, and Rank Math for optimizing content (Source: MC24 Job Search Guide US eBook.pdf).
+ Link Building & Backlink Analysis Tools: Proficient in using Ahrefs, Moz Link Explorer, Majestic SEO, Pitchbox, and BuzzStream to manage backlink profiles and outreach strategies.
+ Rank Tracking Platforms: Experience with platforms such as SEMrush Position Tracking, Ahrefs Rank Tracker, AccuRanker, Rank Ranger, and SERPWatcher for monitoring rankings.
+ Local SEO Tools: Skilled in managing profiles on Google My Business (GMB) and tools such as Whitespark, Yext, and BrightLocal for local optimization.
+ Competitor Monitoring & Alerts: Familiarity with tools like SEMrush, Ahrefs Alerts, Google Alerts, Brand24, and Mention to track competitors and industry developments.
Educational Background:
+ A bachelor's degree in Marketing, Business Administration, Communications, or a related field is strongly preferred.
+ Certifications in SEO platforms (e.g., Google Analytics, Ahrefs, SEMrush) or relevant digital marketing credentials are advantageous (Source: MC24 Job Search Guide US eBook.pdf).
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Description

Job Description

SEO SpecialistPosition Overview

The SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements. This role specializes in one primary area of SEO (technical, local, on-page, or auditing) and contributes to elevating this specialty across all client campaigns. The Specialist may oversee overseas freelancers but has less team management responsibility than the Senior Specialist role.

Our SEO team operates through specialized focus areas that allow each team member to develop deep expertise while maintaining comprehensive coverage across all SEO disciplines. Each specialist owns their specialty across all client accounts, becoming the team's subject matter expert while maintaining high-volume execution standards. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists collaborate with other team members to ensure integrated strategies while continuously elevating agency capabilities in their respective focus areas. A list of core specializations can be found below. 

Key ResponsibilitiesSpecialized SEO Execution

• Execute tasks in one primary specialty area (technical SEO, local SEO, on-page SEO, or auditing)
• Maintain consistent quality and volume of deliverables across client accounts
• Implement best practices in specialty area following established processes
• Identify and address SEO errors/issues using Google Search Console and other tools
• Keep pace with industry trends and developments in specialty area

Team Contribution

• Provide guidance to elevate specialized practices across client accounts
• Coordinate with overseas freelancers on specialized tasks when needed
• Participate in team meetings to share knowledge and insights
• Collaborate with SEO Managers to implement specialized tactics
• Document processes and successes in specialty area
• Maintain flexibility in assisting with tasks outside of core expertise to meet team deadlines and company priorities

Technical Implementation

• Perform advanced site audits and implement recommendations
• Optimize on-site elements such as schema markup, internal linking, and content structure
• Implement and troubleshoot tags via GTM when required
• Analyze competitor strategies and implement improvements

Reporting & Analysis

• Prepare detailed reports on specialized metrics
• Analyze and interpret data to identify opportunities for improvement
• Monitor performance of specialized tactics across client accounts
• Provide insights and recommendations based on data analysis
• Document successful implementations for case studies

Core Specializations:

Local SEO Specialist

• Google Business Profile management and optimization (GBP setup, NAP optimization, review management)
• Citation building and cleanup across directories and local listings
• Local schema markup implementation (Local Business Schema)
• Geographic hub page creation and optimization
• Local keyword research and geo-targeted content strategy
• NAP consistency auditing and correction
• Local competition analysis and market positioning

On-Page SEO Specialist

• Content optimization and performance enhancement
• Heading structure optimization (H1, H2, H3 hierarchy)
• Internal linking strategy and implementation
• SEO title and meta description optimization
• Featured snippet optimization and FAQ schema implementation
• Content gap analysis and improvement recommendations
• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) auditing and optimization
• Duplicate content identification and resolution

Technical SEO Specialist

• Site speed optimization and Core Web Vitals improvement
• Crawlability and indexing optimization
• Structured data and schema markup implementation (Article, FAQ, Organization schemas)
• Broken link identification and resolution
• Sitemap management and GSC optimization
• Redirect chain identification and cleanup
• Technical audit execution and problem resolution
• HTTP to HTTPS migration and security optimization

Onboarding & Analytics Specialist

• Google Analytics and Google Tag Manager setup and configuration
• Goal tracking and conversion optimization setup
• Performance monitoring and reporting systems
• Competitor gap analysis (content and links)
• Keyword research and ranking strategy development
• Website audit execution and strategic recommendations
• ROI tracking and performance measurement
• Data-driven strategy development and optimization planning

 

Collaborative Approach

Each specialist owns their specialty across all client accounts while collaborating with other team members to ensure integrated strategies. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists work together to:

• Share insights and best practices across specializations
• Coordinate integrated campaigns that leverage multiple SEO disciplines
• Cross-train on complementary skills to provide backup coverage
• Continuously elevate agency capabilities in their respective focus areas
• Maintain consistent quality standards across all client deliverables

Qualifications

• 2-4 years of SEO experience with focus in at least one specialty area
• Strong technical skills and attention to detail
• Experience with SEO tools (Google Search Console, Google Analytics, Ahrefs, etc.)
• Understanding of SEO best practices and latest industry developments
• Experience in legal, medical, or dental marketing a plus
• Comfort working with AI tools (e.g., ChatGPT, Claude) to support research, ideation, and workflow efficiency

Performance Metrics

• Quality and volume of specialized deliverables
• Contribution to client success metrics
• Process adherence and improvement suggestions
• Team collaboration and knowledge sharing
• Professional development in specialty area

Our Core Values:

1. Do What You Say
2. Be Honest and Transparent
3. Proactive, Not Reactive
4. Be Thought-Leading
5. Instill Trust Through Consistent Accountability
6. Always Do Better, Always Be Better
7. Do the Right Thing for Clients and Market My Market

This is a salaried position with benefits such as PTO and Health Insurance available on first day of employment and 401k after 1 year. The budgeted salary for this role is $50,000 - $57,000 commensurate with experience. This position is fully remote but a preference will be granted to candidates in Charlotte, NC where we have an office. 

This is a full-time remote position that must be located in one of the following states:

• Alabama
• California
• Colorado
• Florida
• Iowa
• Illinois
• North Carolina
• New Jersey
• New York
• Pennsylvania
• Texas
• Virginia

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

About Market My Market

Market My Market delivers completely customized, full service marketing campaigns that bring companies to life online. We pride ourselves in delivering results that directly impact business. Our ideal clients are law firms and dental practices.

We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities, and will enjoy the transparency of knowing their work is having an impact.

Note: Communication regarding positions will come from @marketmymarket.com or @applytojob.com only. 

 

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Job Description

Job Description

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information

L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance.

We are currently looking to fill a SEO Specialist position at L2TMedia!

Job Summary

The SEO Specialist is responsible for developing a localized SEO strategy and executing core SEO deliverables for their assigned automotive dealers on a monthly basis. The SEO Specialist must effectively communicate and collaborate across the rest of the SEO and Content team, as well as the Sales and Customer Success Team, to drive revenue, client retention, and exceptional performance as measured by L2T’s SEO Key Performance Indicators (KPIs).

Responsibilities

• Implement and maintain SEO strategies such as keyword research, onsite optimizations, local citation management, and more.
• Execute all pre-defined SEO tactics for assigned book of business on a monthly basis.
• Provide audits, recommendations, and strategies for continued SEO campaign improvement for clients and prospective clients.
• Respond to SEO client requests accurately and in a timely fashion.
• Stay current on the latest industry trends, best practices, and search algorithm updates.
• Understand and apply all relevant Standard Operating Procedures (SOPs).
• Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates.
• Ensure all SEO work is imported into client-facing performance dashboard by month end.
• Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training.
• Complete account related tasks as assigned by your manager within the given time frame.
• Occasionally present SEO performance & strategy to client via a brief ppt on a call that is hosted/run by a Sales Team member.

Education Requirement
 

• Bachelor’s degree required.

Required Skills

• 1 year of relevant experience. 
• Employer will not sponsor applicants for work visas. 
• Must be able to commute to Evanston, IL and maintain hybrid (2x in-office/week) work schedule. 
• Experience with SEO software such as BrightEdge, AHrefs, and SEMrush
• Google Analytics and Google Search Console experience preferred
• Ability to manage time and complete multiple tasks to meet deadlines

• Must have strong computer skills, including familiarity with Microsoft Office products as well as advanced problem solving and analytical skills
• Strategic thinking with the ability to come up with new, creative solutions
• Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods to build productive relationships
• Prioritizes and completes tasks with a concern for all the details involved; monitors and checks work for accuracy
• Easily adapts to change in responsibilities, work processes, timeframes, performance expectations, organizational culture or work environment.
• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment

Preferred Skills
 

• Google Analytics
• Google Search Console 
• Jira (for project management)
• Yext
• Comfortable presenting virtually
• Familiarity with SEO concepts
• Keyword research
• Curiosity to learn & grow on the job

Benefits:  L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.

The total compensation range for this full-time position is $50,000 to $55,000 and based on experience and location of where the job is performed.

L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.
 

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

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SmaFc3AcRj

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities 1. Strategy & Execution

• Develop, implement, and manage comprehensive SEO strategies that align with business goals.

• Conduct competitive analysis to identify gaps and opportunities in search.

• Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

• Optimize website content, meta tags, headers, internal linking, and images.

• Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

• Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

• Develop and manage link-building campaigns, outreach, and partnerships.

• Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

• Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

• Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

• Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

• Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

• Knowledge of HTML/CSS and technical SEO principles.

• Strong analytical and problem-solving skills.

• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.

• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

• Familiarity with A/B testing tools and CRO practices.

About the Company! JDI Distribution® is an industry-leading manufacturer, distributor, exporter, and wholesaler of premium food brands and consumer products. Supported by award-winning customer service. We operate in GMP/GMPc and FDA-compliant facilities and serve a wide range of eCommerce and wholesale partners globally. Since 2016, we have launched new brands, introduced innovative food products, and connected with thousands of retailers and distributors worldwide.Job Overview We are seeking a SEO Strategist who will be responsible for planning, executing, and managing SEO initiatives across multiple company websites. This role plays a critical part in driving organic traffic, improving search visibility, and supporting the company’s broader marketing and eCommerce strategy. The SEO Strategist will leverage advanced SEO tools, AI-driven processes, and best practices to ensure measurable improvements in rankings, traffic, and conversions.*** This position is On-Site ONLY- No Remote or Hybrid Work Available *** Please do not apply if you cannot commit to reliably commuting to our office location in Redlands, CA.Responsibilities Develop and implement comprehensive SEO strategies to increase organic traffic and keyword rankings.Conduct on-page, off-page, and technical SEO audits, implementing corrective measures as needed.Perform keyword research, competitor analysis, and backlinking campaigns to improve site authority and performance.Utilize tools such as SEMrush, Screaming Frog, and Google Search Console to track performance, identify opportunities, and optimize site health.Leverage AI platforms (ChatGPT, Grok, and others) for content optimization, workflow automation, and research tasks.Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns.Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary.Provide detailed reporting and analysis of SEO performance, with actionable recommendations.Stay current with search engine algorithm updates, SEO trends, and emerging AI technologies.Ensure all SEO practices adhere to Google Webmaster Guidelines and ethical standards strong collaboration with marketing, content, and PPC team members.May provide training and guidance to team members on SEO best practices and AI utilization.Requirements3–5+ years of proven SEO experience, preferably in eCommerce or multi-site environments. Strong expertise with SEMrush, Screaming Frog, Google Search Console, and other SEO tools.Demonstrated success in driving measurable improvements in organic traffic, rankings, and site authority.Advanced AI prompting skills using platforms like ChatGPT, Grok, or similar tools.Familiarity with PPC advertising and ability to collaborate with paid media teams.Strong communication skills, with the ability to translate technical SEO concepts to non-technical stakeholders.Highly organized, detail-oriented, and able to manage multiple projects simultaneously.Bachelor’s degree in Marketing, Business, Communications, or related field preferred.Must be comfortable working in a fast-paced, deadline-driven environment.Benefits401(k) Dental insuranceHealth insuranceLife insurancePaid time offSick timeVision insurance4 Paid Holidays

Position Details

Position Information

Requisition Number

S4619P

Home Org Name

Advancement Marketing

Division Name

Senior VP, Advancement

Position Title

Digital Marketing & SEO Specialist

Job Class Code

OCO4

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team! In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.

What You'll Do:

• Lead with Vision Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.

• Engage and Inspire Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.

• Drive Impactful Fundraising Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.

• Champion Philanthropy Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.

• Advance Strategic Initiatives Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.

Why You'll Love It Here:

• Impactful Work: Your efforts will directly contribute to the growth and success of Auburn University and its priorities.

• Collaborative Environment: Join a team of dedicated professionals who are committed to making a difference.

• Purpose Driven Work: Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.

• Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.

Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.

Essential Functions

Your Responsibilities as a Digital Marketing andSEO Specialist:

Purpose

• Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.

• Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.

• Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.

Collaboration

• Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.

• Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.

• Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.

Innovation

• Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.

• Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.

• Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.

Production

• Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.

• ImplementSEO recommendations across web properties to improve search performance and organic reach.

• Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.

Why Work at Auburn?

• Life-Changing Impact : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.

• Culture of Excellence : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.

• We're Here for You : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.

• Sweet Home Alabama : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.

• A Place for Everyone : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Ready to lead and shape the future of higher education? Apply today! War Eagle!

Minimum Qualifications

Minimum Qualifications

• Bachelor's degree

• 4 years of experience in marketing and communications services, and/or search engine optimization.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Range

$52,560 - $84,100

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

07/28/2025

Closing Date

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.

Special Instructions to Applicants

Quick Link for Internal Postings

Documents Needed to Apply

Required Documents

1. Resume

2. Cover Letter

Optional Documents

**Position Details**
Position Information
**Requisition Number**
S4619P
**Home Org Name**
Advancement Marketing
**Division Name**
Senior VP, Advancement
**Position Title**
Digital Marketing & SEO Specialist
**Job Class Code**
OCO4
**Appointment Status**
Full-time
**Part-time FTE**
**Limited Term**
No
**Limited Term Length**
**Job Summary**
**Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team!** In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.
**What You'll Do:**
+ **Lead with Vision** Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.
+ **Engage and Inspire** Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.
+ **Drive Impactful Fundraising** Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.
+ **Champion Philanthropy** Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.
+ **Advance Strategic Initiatives** Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.
**Why You'll Love It Here:**
+ **Impactful Work:** Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
+ **Collaborative Environment:** Join a team of dedicated professionals who are committed to making a difference.
+ **Purpose Driven Work:** Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
+ **Culture by Design:** Thrive in a culture that champions respect, accountability, and professional development.
Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.
**Essential Functions**
**Your Responsibilities as a Digital Marketing andSEO Specialist:**
**Purpose**
+ Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.
+ Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.
+ Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.
**Collaboration**
+ Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.
+ Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.
+ Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.
**Innovation**
+ Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.
+ Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.
+ Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.
**Production**
+ Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.
+ ImplementSEO recommendations across web properties to improve search performance and organic reach.
+ Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.
**Why Work at Auburn?**
+ **Life-Changing Impact** : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
+ **Culture of Excellence** : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
+ **We're Here for You** : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
+ **Sweet Home Alabama** : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
+ **A Place for Everyone** : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Minimum Qualifications
**Minimum Qualifications**
+ Bachelor's degree
+ 4 years of experience in marketing and communications services, and/or search engine optimization.
Minimum Skills, License, and Certifications
**Minimum Skills and Abilities**
**Minimum Technology Skills**
**Minimum License and Certifications**
Desired Qualifications
**Desired Qualifications**
Posting Detail Information
**Salary Range**
$52,560 - $84,100
**Job Category**
Communications/Public Relations/Marketing
**Working Hours if Non-Traditional**
**City position is located in:**
Auburn
**State position is located:**
Alabama
**List any hazardous conditions or physical demands required by this position**
**Posting Date**
07/28/2025
**Closing Date**
**Equal Opportunity Compliance Statement**
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.
**Special Instructions to Applicants**
**Quick Link for Internal Postings**
Needed to Apply**
**Required Documents**
1. Resume
2. Cover Letter
**Optional Documents**

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.

GENERAL SUMMARY

The SEO Specialist owns the university's end-to-end organic-search strategy, planning, implementing, and optimizing technical SEO, content enhancements, and CRO tests across web properties to drive organic growth and lead generation. Blending strong technical SEO, strategic content optimization, and light experimentation, the role boosts search visibility, site engagement, and pipeline results while safeguarding accessibility and brand compliance. Success comes through close collaboration with agency partners, web developers, designers, content creators, the IT team, and broader marketing stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Search & Content Optimization

• Perform keyword & competitive research; create briefs for writers/designers as needed
• Optimize on-page elements (metadata, headers, schema, internal links, images/alt).
• Work with agency and brand partners to align content with search intent and brand voice.
• Execute content updates on the site as needed.

Technical SEO & Site Health

• Run monthly technical audits (crawl errors, Core Web Vitals, mobile usability, structured data, XML sitemaps).
• Partner with Web team to implement fixes, monitor re-indexing, and submit new content for indexing while safeguarding brand standards and regulatory compliance.

Conversion-Rate Optimization

• Work with agency partner and web team to ideate, run, and analyze A/B or multivariate tests (forms, CTAs, layouts, etc.) across core lead generation pages.
• Translate findings into UX recommendations that lift inquiries, applications, or email captures.

Analytics & Reporting

• Work with agency partner to ensure end-to-end tracking is in place, from click through lead, across Google Tag Manager, Marketo, and Salesforce.
• Track KPIs in GA4, GSC, SEMrush, and PowerBI; connect keyword and traffic performance to web engagement and conversion actions.
• Deliver monthly "what / so what / now what" insight decks with recommendations.

Continuous Improvement, Governance, and Collaboration

• Maintain SEO Standard Operating Processes (SOPs), audit checklists, and a prioritized backlog of optimization opportunities.
• Monitor algorithm updates, emerging AI search behaviors, and industry best practices; refresh playbooks accordingly.
• Coordinate with agencies and internal teams (Web, Design, Content, IT, etc.) to scope tasks, secure assets, and ensure timely execution of SEO & CRO recommendations.

OTHER DUTIES AND RESPONSIBILITIES

May perform other duties and responsibilities that management may deem necessary from time to time.

WORK LOCATION

This is a campus-based position located at a University of St. Augustine for Health Sciences campus. This position follows a hybrid work schedule requiring a minimum of three (3) days on campus.

POSITION IN ORGANIZATION

Reports to:Sr. Manager, Digital Content and Experience

Positions Supervised: None

TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Basic JavaScript familiarity for event tracking and schema implementation.
• Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).
• Proven experience in SEO or digital marketing roles.
• Strong analytical and research skills with the ability to interpret performance metrics and draw insights.
• Excellent communication and presentation skills.
• Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, Ahrefs, etc.
• Solid understanding of search engine algorithms and ranking factors
• Working knowledge of HTML/CSS and CMS platforms like WordPress (publishing level).
• Familiarity with content marketing and UX principles is a plus.
• Proactive, detail-oriented, and results-driven mindset with a strong sense of ownership.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

LICENSURE and/or CERTIFICATION

• SEO certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy) are a plus.

BUSINESS COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
• Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Drives Results - Consistently achieving results, even under tough circumstances.
• Innovation - Creating new and better ways for the organization to be successful.
• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.

HIRING RANGE:

Texas & Florida: $55,600 - $2,345

California: 68,640 - 72,345