76 Social Media Director jobs in Miami

• Including but not limited to:

Strategic Leadership

• Own and evolve our social media strategy with a strong focus on brand storytelling, customer voice, and community growth.
• Align platform strategies with broader business objectives, marketing priorities, and brand positioning across paid, owned, and earned channels.
• Translate key brand moments into social-first campaigns and activations that drive awareness and engagement.

Customer Voice & Content Development

• Ensure our social presence reflects the voice and needs of our audience-creating content that is not only on-brand, but that deeply resonates with customers.
• Partner with creative teams to develop high-quality, engaging assets across formats (video, carousels, stories, live, UGC, etc.).
• Maintain consistency in tone, messaging, and visual identity across platforms.

Campaign Execution & Growth

• Lead the development and rollout of social media campaigns, from concept to creative co-production to in-market optimization.
• Execute real-time content and engagement strategies around cultural moments, launches, and emerging trends.
• Drive experimentation across platforms, content formats, and messaging to increase reach, engagement, and performance.

Analytics & Performance Optimization

• Measure and analyze performance across all platforms using social and web analytics tools.
• Deliver regular reports and insights to key stakeholders, turning data into clear recommendations for future state growth.
• Optimize strategy based on KPIs including engagement, reach, sentiment, conversions, and audience growth.

Innovation & Brand Integrity

• Monitor digital trends, platform updates, and cultural conversations to keep the brand ahead of the curve.
• Lead brand voice governance on social media and manage sensitive brand communications when needed.
• Ensure all content adheres to brand standards and contributes positively to our overall brand reputation.

Leadership & Collaboration

• Collaborate across departments to ensure alignment on goals, messaging, and customer experience.
• Lead relationships with external partners, creators, and influencers as needed.

• 7+ years of experience in social media, digital marketing, or brand content roles, with at least 3+ years in a leadership position.
• A proven ability to scale social strategy and creative content that delivers both cultural relevance and business results.
• Expertise across all major platforms (Instagram, TikTok, LinkedIn, YouTube, X/Twitter, etc.), with a strong understanding of platform-specific best practices.
• Hands-on experience with campaign creation and execution, including copywriting, video production, and content optimization.
• Deep experience in using data, social listening, and analytics tools to drive decision-making and performance reporting.
• Excellent communicator with a passion for authentic brand voice, tone, and storytelling.
• Comfortable navigating real-time opportunities and brand-sensitive moments with confidence and care.
• Experience leading and mentoring teams, with strong cross-functional collaboration skills.

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Work/Life Balance
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

• Action Oriented
• Situational Adaptability
• Drives Results

Overall Objective

The Director, Social Media collaborates with creative, strategy, media, analytics, and technical teams. They must be well versed in consumer experience insights, content creation best practices and principles, influencer social media marketing, and algorithm-driven media platforms. This position creates, distributes, and optimizes compelling content that resonates with the target audience and drives traffic to websites, social media, landing pages and other consumer-facing channels. This role requires a strategic thinker with strong creative and media instincts, leadership skills, and a proven track record of success in social media and influencer marketing.

Responsibilities

• Own and manage content strategy and calendar creation to ensure content is on brand and aligned with client strategies & business goals

• Identify stories, themes, and initiatives that ladder up to objectives and planned content calendars: social and beyond

• Develop creatively inspiring content for a range of digital and social channels

• Provide strategic and innovative recommendations for creative campaign concepts, influencer activations and partnerships to be executed on clients’ social platforms

• Collaborate on influencer relationships and the content process for clients and partners

• Capable of analyzing social metrics for the purpose of making recommendations based on data insights

• Collaborate with Creative and Integrated Strategy teams to create meaningful customer experiences, interactions, and visual design

• Provide oversight and general direction to Content Designers and Copywriters to create effective content in an efficient manner

• Demonstrate content expertise while collaborating with leadership of other Agency departments

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or equivalent industry experience

• 5-7 years of experience in Advertising/Marketing Industry is highly preferred

• Must have experience m onitoring, analyzing, and reporting on social media performance metrics to optimize strategies and campaigns

• Manage influencer outreach and develop and execute influencer marketing campaigns

• Has successfully launched multiple integrated campaigns where content strategy directly influenced the concept(s)

• Immersed into culture and trends whether personally and/or professionally

• Identify target audiences and create platform-specific content strategies.

• Knowledgeable in all social platforms and content best practices, and easily adaptable & eager to master emerging platforms

• Strong communication, organizational, and problem-solving skills.

• Comfortable and confident leading cross department teams, brainstorms, and projects forwards

• Understanding of paid social principles and how organic & paid social can work together.

• Proficiency in Adobe Photoshop, Illustrator, and Acrobat on a Mac OSX platform is highly preferred

Required SkillsRequired Experience

We are seeking a dynamic and creative Content Marketing Specialist to join our team. In this role, you will assist in developing and executing our company’s digital marketing strategy, with a focus on driving brand awareness and optimizing company growth through content.

Key Responsibilities:

Collaborate in the creation and development of company communications, presentations, and marketing materials.

Understand how digital marketing channels work together to drive business growth and optimize performance.

Collect and analyze data on customer demographics, purchasing behaviors, and market trends to identify new opportunities.

Conduct in-depth research on consumer opinions, industry trends, and competitor strategies.

Lead the design and development of the company’s website as part of a rebranding initiative.

Create and maintain consistent, engaging content across all digital platforms to reinforce brand messaging both online and offline.

Develop SEO-optimized product pages to enhance search visibility and user experience.

Perform competitive analysis to identify keyword gaps and optimize content for better rankings.

Produce compelling email content, including copy and graphics, to support marketing campaigns.

Qualifications:

Bachelor’s Degree in Business Administration, Marketing, Communications, or a related field.

Minimum of 9 months of relevant experience in content marketing, digital marketing, or a similar role.

Strong understanding of SEO, content strategy, and digital marketing trends.

Excellent written and verbal communication skills, with an eye for detail.

Proficiency in digital content creation tools and web design platforms.

What We Offer:

A collaborative and forward-thinking work environment.

Opportunities for professional growth and development.

Comprehensive benefits package including health, dental, and retirement plans.

If you are passionate about content marketing and excited about driving brand growth, we encourage you to apply!

Associates are expected to put in a minimum of 5 hours per week and be responsive to emails within 36 hours.

SUMMARY:

STW™ is seeking a talented content creator to draft and edit content for a wide variety of marketing campaigns. This position reports to the Associate Director of Marketing. You will be the primary content creator on the marketing team, and will have the opportunity to work on everything from emails, landing pages and blogs, to brochures and presentations. You will be instrumental in helping us refine the organization’s written tone and style, as we roll out our new branding guidelines in early 2021. The role requires strong attention to detail, exceptional writing skills, and a positive & collaborative working style

• Support the Marketing team by producing content that drives traffic and engagement
• Plan and create content to influence donations and user retention
• Understand (or be willing to learn) best practices for SEO and keyword research & placement
• Develop relevant and engaging content with appropriate brand voice, style and tone
• Work with the marketing analytics associate to analyze campaign results and optimize content
• Word with the marketing team (designers, email marketers, and researchers) to collaboratively produce error-free, high quality marketing materials
• Attend & contribute to weekly Marketing team meetings and other meetings as needed
• Complete volunteer timesheet on a weekly basis

EXPERIENCE/REQUIREMENTS:

• Bachelor’s degree in English, Communications, or related field preferred (or equivalent experience of 1-2 years full time corporate/non-profit work experience)
• A variety of writing experience (emphasis on digital platforms) preferred
• Ability to create content and tell stories for different customer personas at different stages of the donor / volunteer / customer life cycle
• Experience in building a content strategy and editorial calendar
• Excellent written and verbal communication skills
• Ability to work cooperatively with the rest of the marketing team, and correspond professionally and act as a representative of the marketing team when working with others groups
• Ability to accept constructive feedback, and tailor your writing style to the needs of STW™ and the marketing team
• Experience with content marketing and/or SEO preferred
• Experience with scientific and/or educational (K-12) writing a plus, but not required
• A positive, can-do attitude and interest in environmental/public safety work

How to apply:

If interested, please fill out our application form:

or email your resume to We would love to hear from you!

• This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

• Fuel fans passion, growing and engaging the social community for all business units: Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium
• Develop, implement, and lead the overall roadmap, strategy, and execution of social media and influencer marketing, across platforms including Instagram, X, TikTok, YouTube, Reddit, and others.
• Deliver influencer and social campaigns that generate buzz and positively impact brand sentiment
• Identify and build relationships with influencers who connect with the organization's target audiences, embody our brand values, and create authentic and engaging content
• Partner with internal teams including Brand Marketing, Communications, Corporate Partnerships, International Markets and more to effectively deliver brand messaging and expand the reach of the organization through content campaigns
• Use KPIs and advanced metrics to drive results and provide informed recommendations and effective decision making, communicating developments to leadership
• Maintain accountability for results and optimize budgets across business units including the Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium
• Understand the organization's current state and layer in improvements to processes
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality customer generation at a positive ROI
• Mentor and develop staff using a supportive and collaborative approach on a consistent basis
• Establish and monitor staff performance and development goals, assign responsibility, set objectives, establish priorities, and conduct annual performance reviews
• Hire, develop, evaluate, lead, and coach a team of full-time individuals, as well as freelancers and agencies
• Lead weekly / monthly reports to fuel the internal teams with valuable insights that help refine the social strategies
• Develop Influencer strategies, build Influencer squads that can use their authentic voice to promote our brands and help drive more business

• 10+ years of social media and/or influencer marketing and/or integrated media marketing experience, with time spent managing teams of 4+
• Bachelor's degree from an accredited 4-year institution
• Expertise with social media platforms including Instagram, X, YouTube, TikTok and Reddit; as well as management tools and analytics platforms.
• Able to balance being proactive and forward-thinking with decisions that require quick thinking and measured reactivity
• Exhibit a growth mindset and accountability for decision-making day-to-day
• Analytical, technical and data literate - able to dig into tracking and metrics to distil insights and tell compelling stories using data
• Enthusiasm for nuances of a business portfolio spanning the NFL, motorsports, tennis, and global events
• Elite coaching, leadership, writing, presentation, and documentation skills
• Experience serving as point of contact for multiple internal teams, vendors, tools, and systems with ability to juggle priorities of senior-level stakeholders
• Spanish or Portuguese literacy a plus

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays

• This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

• Fuel fans passion, growing and engaging the social community for all business units: Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium
• Develop, implement, and lead the overall roadmap, strategy, and execution of social media and influencer marketing, across platforms including Instagram, X, TikTok, YouTube, Reddit, and others.
• Deliver influencer and social campaigns that generate buzz and positively impact brand sentiment
• Identify and build relationships with influencers who connect with the organization's target audiences, embody our brand values, and create authentic and engaging content
• Partner with internal teams including Brand Marketing, Communications, Corporate Partnerships, International Markets and more to effectively deliver brand messaging and expand the reach of the organization through content campaigns
• Use KPIs and advanced metrics to drive results and provide informed recommendations and effective decision making, communicating developments to leadership
• Maintain accountability for results and optimize budgets across business units including the Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium
• Understand the organization's current state and layer in improvements to processes
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality customer generation at a positive ROI
• Mentor and develop staff using a supportive and collaborative approach on a consistent basis
• Establish and monitor staff performance and development goals, assign responsibility, set objectives, establish priorities, and conduct annual performance reviews
• Hire, develop, evaluate, lead, and coach a team of full-time individuals, as well as freelancers and agencies
• Lead weekly / monthly reports to fuel the internal teams with valuable insights that help refine the social strategies
• Develop Influencer strategies, build Influencer squads that can use their authentic voice to promote our brands and help drive more business

• 10+ years of social media and/or influencer marketing and/or integrated media marketing experience, with time spent managing teams of 4+
• Bachelor's degree from an accredited 4-year institution
• Expertise with social media platforms including Instagram, X, YouTube, TikTok and Reddit; as well as management tools and analytics platforms.
• Able to balance being proactive and forward-thinking with decisions that require quick thinking and measured reactivity
• Exhibit a growth mindset and accountability for decision-making day-to-day
• Analytical, technical and data literate - able to dig into tracking and metrics to distil insights and tell compelling stories using data
• Enthusiasm for nuances of a business portfolio spanning the NFL, motorsports, tennis, and global events
• Elite coaching, leadership, writing, presentation, and documentation skills
• Experience serving as point of contact for multiple internal teams, vendors, tools, and systems with ability to juggle priorities of senior-level stakeholders
• Spanish or Portuguese literacy a plus

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays

• Develop and implement a robust social media strategy aligned with marketing and business objectives.
• Manage the day-to-day operations of all social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and relevant content across platforms, ensuring brand voice and consistency.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Analyze social media metrics and KPIs, generating reports on performance, insights, and recommendations for improvement.
• Engage with online communities, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Collaborate with the marketing, design, and content teams to develop integrated campaigns.
• Identify and manage relationships with key influencers and brand advocates.
• Manage social media advertising campaigns and budget, optimizing for performance and ROI.
• Stay updated on best practices for social media marketing and emerging platforms.
• Develop and implement social media crisis communication plans.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in social media marketing and strategy development.
• Proven track record of developing and executing successful social media campaigns that drive engagement and growth.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of content creation (visual and written) and brand storytelling.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills and ability to interpret data to inform strategy.
• Experience with paid social media advertising.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Job Description

Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period
Benefits Offered: Dental, Life, Medical, Vision, 401k
Location: Remote
Job Title: Digital Marketing Specialist
Employment Type: Full-Time
Department: Client Services Department
Reports to: Client Services Manager

OMG National, a 35-year old marketing firm and five-year Inc. 5000 recipient, is seeking highly motivated individuals with relevant experience for our Digital Marketing Specialist (DMS) position! The DMS serves as the primary contact for our Small to Medium-Sized Business (SMB) clients who are using our various online marketing-based services. The position entails working with clients as well as our in-house designers/developers, SEO and Paid Ad Specialists, Social Media staff and other company stakeholders. This position places a heavy emphasis on client contact/management, requiring the capacity to intelligently discuss digital marketing and a variety of advertising mediums, while maintaining a high level of customer service.

Duties include:

• Act as the liaison and SME (Subject Matter Expert) between your clients and the internal teams. Maintain client relationships and develop their marketing product portfolio.
• Educate clients on additional programs and identify areas of opportunity to upsell and cross-sell our products.
• Establish realistic goals to effectively grow their business through the use of Local SEO, Paid Social and advanced SEM strategies.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collect assets and relevant information about a client's business and deliver this to internal teams to produce high-quality, original content.
• QA/QC internal marketing materials before sending to clients to ensure client accounts maintain a high level of brand consistency.
• Paid Search: Analyze and discuss client paid advertising campaigns on Google Ads, Facebook Ads, and their associated display networks.
• Website Project Management: Serve as the intermediary between clients and the web department.

Requirements:

• 2+ years of Customer Service/Hospitality skills and experience.
• 2+ years of Sales experience.
• 2+ years of Organic Marketing experience (via Google Business Pro, Organic Social Media work, or SEO experience).
• 2+ years of Paid Ads experience (via Google Ads, Local Services Ads, or Meta Ads experience).
• Organized and detail-oriented with effective time management skills.
• Strong Project or Account Management skills or experience.
• Familiarity with platforms such Google Analytics, and CRM systems akin to Monday.com, SalesForce, Trello, ect.
• Strong knowledge of G-Suite (Including Docs, Sheets, Hangouts, Email, Calendar & Drive).
• Strong verbal, written, and phone communication skills.

Work Environment:

OMG National's office is a creative environment featuring an eclectic staff of individuals in a business casual atmosphere. Our company maintains a headquarters in Davie, Florida, although most staff currently work remotely. Encouraging and assisting our team in continuing education is a valued part of OMG National.

_ Applicants must have high-speed internet access. _

Compensation + Hiring:

This is a full-time position with a competitive starting salary + commission bonuses available every pay period. Interested applicants should submit their resumes through the link on this job posting.

Company Description

OMG National is a leading Internet Marketing Solutions Company for small and medium-sized businesses. For 34 years, OMG has served thousands of clients, helping them to get and keep more customers. Utilizing powerful products and a results-focused team of digital specialists, we work closely with our clients to achieve their marketing goals. Change is constant in the internet marketing space, but what remains the same, is OMG’s commitment to providing the highest level of client service. The OMG team includes more than 130 members who are passionate about internet marketing, trained in the latest techniques and focused on delivering value, so our clients can concentrate on running their businesses instead of worrying about what Google’s latest ranking changes mean to their businesses.

OMG National is a leading Internet Marketing Solutions Company for small and medium-sized businesses. For 34 years, OMG has served thousands of clients, helping them to get and keep more customers. Utilizing powerful products and a results-focused team of digital specialists, we work closely with our clients to achieve their marketing goals. Change is constant in the internet marketing space, but what remains the same, is OMG’s commitment to providing the highest level of client service. The OMG team includes more than 130 members who are passionate about internet marketing, trained in the latest techniques and focused on delivering value, so our clients can concentrate on running their businesses instead of worrying about what Google’s latest ranking changes mean to their businesses.