25 Social Media Management jobs in Columbus

**Company :**
Highmark Health
**Job Description :**
**JOB SUMMARY**
This individual will lead a team responsible for shaping the organization's digital vision and roadmap for solving key customer and business problems. This leader will work closely with cross-functional teams to ensure digital experiences align with business goals/objectives and deliver on customer needs across multiple digital channels, maximizing the value and power of our digital capabilities. This will include establishing the metrics of success that will show us how our digital capabilities meet those objectives. This individual will consider market trends, tech trends, customer behavior data, performance data, customer journey analytics, amongst other data sources to recommend ways that digital channels can contribute to achieving our goals. Key activities include but are not limited to: defining and shaping digital strategy, identifying opportunities to solve business problems with digital technologies, conducting market research, external benchmarking and competitive analysis, conducting data analysis, collaborating with cross-disciplinary product teams (i.e., Product Managers, Designers, Strategists) to develop product roadmaps and initiatives, collaborating with delivery teams to bring strategy to life through our digital products, and working with and managing our vendor partners and other stakeholders who support our digital experiences. This role is designed for a big picture thinker and team player - someone who loves architecting digital experiences, driving innovation, and working in a highly matrixed environment!
**ESSENTIAL RESPONSIBILITIES**
+ Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
+ **Product Strategy & Vision**
+ Define and articulate a clear product vision and strategy, communicating it effectively to stakeholders across the organization. Conduct market research, competitive analysis, and customer insights to identify unmet needs and opportunities for product innovation. Apply Human Centered Design principles to develop new products and experiences that delight and create durable customer and business value
+ Socialize product strategy and roadmap with key stakeholders and obtain buy-in
+ Develop and maintain a comprehensive multi-year product roadmap that aligns with the company's strategic goals and segment/market trends.
+ Identify & develop relationships with stakeholders to foster collaboration and influence business strategies & adjust product roadmap & strategy.
+ **Product Development & Management**
+ Lead the product development process from ideation to launch, working closely with cross-functional teams including engineering, design, technology, operations, marketing, and sales.
+ Define product requirements, user stories, and acceptance criteria, ensuring alignment with experience strategy, business objectives, and customer needs.
+ Manage product backlog, prioritize features, and track progress against timelines, budgets, and value realization
+ Conduct user testing and gather feedback to continuously improve product usability and performance.
+ **Product Lifecycle Management**
+ Monitor product performance metrics, analyze data, and identify areas for improvement.
+ Develop and implement strategies for product optimization, growth, and expansion.
+ Manage product in accordance with our Product Management lifecycle from launch to sunset, ensuring smooth transitions and minimizing disruption to customers, and engaging appropriate teams (research, design, marketing, engineering) as needed throughout lifecycle.
+ **Team Leadership & Collaboration**
+ Build, mentor, and lead a high-performing team of product managers and analysts.
+ Develop and deliver messaging that provides clear direction with needed context and strategic connection for teams.
+ Foster a collaborative, innovative and data-driven culture within the product team.
+ Lead teams through complex organizational or strategic changes with intention and optimism while maintaining team morale.
+ Effectively communicate product vision, strategy, and progress to stakeholders at all levels.
+ **Industry Expertise & Compliance**
+ Stay abreast of industry trends, regulations, and best practices in the health care sector & ensure comply with relevant regulations and industry standards.
+ Other duties as assigned or requested.
**EXPERIENCE**
**Required**
+ 7 years of experience in product management, strategy,operational improvement, and/or consulting or other relevant experience, preferably within the health insurance industry.
+ 5 years of experience in Management or leadership role
**Preferred**
+ None
**SKILLS**
+ Through knowledge of membership, rates, financial, economic and competitive data
+ Excellent written, interpersonal, communication, and presentation skills
+ Excellent analytical, problem-solving, and decision-making skills
+ Proven track record of successfully developing and launching innovative products that meet customer needs and drive business growth
+ Knowledge of software development lifecycle, from planning to delivery
+ Experience developing business cases, and building ROI for programs from planning through execution
+ Strong understanding of the health insurance and health system landscape, including regulatory requirements, market dynamics, and customer behavior
+ Ability to lead and motivate teams, fostering a collaborative and results-oriented environment
+ Experience using sketches, flow diagrams, wireframes, mockups, prototypes, member experience blueprints, and visual concepts
**EDUCATION**
**Required**
+ Bachelor's degree in Business Administration, Healthcare Administration, or a related field or relevant experience and/or education as determined by the company in lieu of bachelor's degree.
**Substitutions**
+ None
**Preferred**
+ None
**LICENSES or CERTIFICATIONS**
**Required**
+ None
**Preferred**
+ None
**Language (Other than English):**
None
**Travel Requirement:**
0% - 25%
**PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS**
**Position Type**
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._
**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy._
_Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._
**Pay Range Minimum:**
$126,400.00
**Pay Range Maximum:**
$236,000.00
_Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets._
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Req ID: J

Our client is seeking an experienced E-commerce Manager to drive online sales and enhance customer engagement through strategic digital marketing and social media initiatives. This hybrid role offers a dynamic work environment, combining in-office collaboration with remote flexibility. You will be responsible for managing and optimizing the company's e-commerce platform, developing and executing digital marketing campaigns, and leveraging social media channels to expand brand reach and drive traffic. Key responsibilities include overseeing website content, managing online advertising (PPC, social media ads), analyzing website performance and customer behavior, and implementing SEO strategies. You will also be involved in social media content creation, community management, and influencer collaborations. The ideal candidate will have a strong understanding of e-commerce best practices, digital marketing tools, and current social media trends. Proven ability to drive sales growth and improve customer acquisition costs is essential. Excellent analytical, communication, and project management skills are required. Join our client's team and play a crucial role in their online growth and success.
Key Responsibilities:

• Develop and execute comprehensive e-commerce strategies and digital marketing campaigns.
• Manage the day-to-day operations of the company's e-commerce website.
• Oversee SEO, SEM, PPC, email marketing, and social media advertising efforts.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities.
• Develop and implement strategies to improve conversion rates and customer lifetime value.
• Create engaging content for social media platforms and manage online communities.
• Monitor and report on key e-commerce performance metrics.
• Collaborate with cross-functional teams (marketing, product, IT) to ensure a seamless customer experience.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce management and digital marketing.
• Proven track record of driving online sales growth and managing digital marketing campaigns.
• Strong knowledge of e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong written and verbal communication skills.
• Experience with content creation and social media management tools.

Join a dynamic and rapidly growing organization as our Head of Digital Content Strategy & Engagement in Columbus, Ohio, US . This critical role will be responsible for developing and executing a comprehensive digital content strategy that enhances brand visibility, drives audience engagement, and supports business objectives. You will lead a talented team of content creators, social media managers, and digital marketers to produce compelling and relevant content across all digital platforms. The ideal candidate will have a keen understanding of audience segmentation, content marketing principles, SEO best practices, and the latest trends in digital media. Your responsibilities will include: defining the overall digital content vision and roadmap; overseeing the creation, curation, and distribution of engaging content across websites, social media channels, email marketing, and other digital touchpoints; developing and managing editorial calendars; analyzing content performance metrics and providing insights for optimization; managing the digital content budget and resources; fostering strong relationships with internal stakeholders and external partners; ensuring brand consistency and quality across all digital communications. We are looking for an innovative thinker with exceptional storytelling abilities and a passion for building online communities. This position offers a significant opportunity to influence brand perception and contribute to the strategic growth of the company. Essential qualifications include: Bachelor's degree in Marketing, Communications, Journalism, or a related field; 8+ years of experience in digital content strategy, content marketing, and social media management; proven experience in developing and executing successful digital campaigns; strong analytical skills with the ability to interpret data and derive actionable insights; excellent written and verbal communication skills; leadership experience with a proven ability to motivate and manage teams; familiarity with content management systems (CMS) and digital analytics tools (e.g., Google Analytics, social media analytics).

Our client is a forward-thinking company seeking a talented and strategic Digital Marketing Manager to lead our social media marketing efforts. This is a fully remote position, allowing you to work from anywhere within the US. You will be responsible for developing and executing comprehensive social media strategies across various platforms to enhance brand awareness, engage our target audience, and drive conversions. The ideal candidate possesses a deep understanding of social media trends, analytics tools, and content creation, with a proven ability to build and nurture online communities. Responsibilities include managing all social media channels, creating compelling content (text, image, video), running targeted advertising campaigns, monitoring social media performance, and reporting on key metrics. You will collaborate with content creators, designers, and other marketing team members to ensure cohesive brand messaging. We are looking for a creative, data-driven individual with excellent communication skills and a passion for all things digital. Your ability to analyze campaign performance, identify new opportunities, and adapt strategies based on insights will be critical. Join our client to make a significant impact on our digital presence and contribute to our overall marketing success.
Key Responsibilities:

• Develop and implement strategic social media marketing plans.
• Manage and grow presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create engaging and relevant content, including posts, stories, videos, and graphics.
• Plan and execute paid social media advertising campaigns.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Analyze social media performance metrics and provide regular reports.
• Identify and engage with influencers and brand advocates.
• Stay up-to-date with the latest social media best practices and technologies.
• Collaborate with marketing, design, and sales teams.
• Manage social media budgets effectively.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on social media management.
• Proven success in developing and executing social media strategies.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Proficiency in social media advertising platforms.
• Strong understanding of social media analytics and reporting.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and content quality.
• Ability to work independently in a remote setting.
• Familiarity with SEO and content marketing principles.

Our client, a prestigious management consultancy firm, is seeking a highly accomplished Senior Strategy Consultant with a specialization in Digital Transformation to join their growing team in **Columbus, Ohio, US**. This role is crucial in advising clients across various industries on navigating the complexities of digital disruption, optimizing their business processes, and leveraging technology to achieve strategic objectives. You will be responsible for leading client engagements from inception to completion, developing innovative strategies, and providing actionable recommendations that drive tangible business outcomes.

Key responsibilities include conducting in-depth market research and analysis, identifying key trends and opportunities in digital technologies, and assessing the readiness of client organizations for digital change. You will design and implement digital transformation roadmaps, focusing on areas such as cloud adoption, data analytics, AI integration, and customer experience enhancement. This involves working closely with C-suite executives and key stakeholders to foster buy-in and ensure successful implementation of recommended strategies. The ideal candidate possesses a strong analytical mindset, exceptional problem-solving abilities, and a proven track record of delivering high-impact strategic advice.

Qualifications:

• Master’s degree or MBA in Business Administration, Information Technology, or a related field.
• Minimum of 7 years of progressive experience in management consulting, with a significant focus on digital strategy and transformation projects.
• Demonstrated experience in advising clients on technology adoption, digital business models, and change management.
• Deep understanding of current digital technologies and their business implications (e.g., AI, Machine Learning, IoT, Cloud Computing, Big Data).
• Exceptional analytical, problem-solving, and critical thinking skills.
• Outstanding presentation, facilitation, and communication skills, with the ability to articulate complex ideas to diverse audiences.
• Proven ability to manage client relationships and lead project teams.
• Experience in developing and delivering compelling business cases and proposals.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Willingness to travel as needed for client engagements, balanced with remote work flexibility.

This hybrid position offers a dynamic work environment where you will collaborate with talented professionals and contribute to shaping the future of businesses through cutting-edge digital strategies. If you are a strategic thinker with a passion for innovation and a desire to make a significant impact, we invite you to apply.

Our client, a premier management consultancy renowned for its innovative solutions and client-centric approach, is looking for a Senior Strategy Consultant specializing in Digital Transformation. This is a fully remote position, allowing you to leverage your expertise to advise leading organizations across diverse industries on their digital journeys. You will be instrumental in guiding clients through complex transformations, helping them to harness the power of digital technologies to achieve strategic objectives, enhance operational efficiency, and drive business growth. Responsibilities include conducting in-depth analyses of clients' current digital capabilities, identifying strategic opportunities for digital adoption and innovation, developing comprehensive digital transformation roadmaps, and advising on the implementation of new technologies and processes. You will lead project teams, manage client relationships, and contribute to business development efforts. The ideal candidate will possess an MBA or Master's degree in a relevant field (e.g., Business Administration, Information Technology, Engineering) from a top-tier institution, along with a minimum of 7-10 years of experience in management consulting, with a strong focus on digital strategy, IT strategy, or business transformation. Proven experience in areas such as cloud strategy, data analytics, AI implementation, customer experience transformation, or digital process automation is highly desirable. Exceptional analytical, problem-solving, and strategic thinking skills are essential. Strong communication, presentation, and interpersonal skills are required to effectively engage with senior stakeholders in a remote setting. This is an unparalleled opportunity to drive significant change and deliver impactful results for clients, working from anywhere.

Our client, a prestigious management consultancy renowned for its expertise in driving business transformation, is seeking a highly analytical and client-focused Senior Strategy Consultant. This role is based in our dynamic practice in Columbus, Ohio, US , and involves advising leading organizations across various industries on their digital transformation journeys. The Senior Strategy Consultant will be instrumental in developing and implementing strategies that leverage technology to improve operational efficiency, enhance customer experience, and achieve sustainable competitive advantage.

Key responsibilities include leading client engagements from strategy formulation through to execution, conducting in-depth market and competitive analyses, and identifying key business challenges and opportunities. You will develop business cases, strategic roadmaps, and implementation plans for digital initiatives, working closely with senior executives and cross-functional teams within client organizations. Strong skills in data analysis, financial modeling, and strategic problem-solving are essential. The consultant will also be responsible for managing project teams, mentoring junior consultants, and contributing to the firm's thought leadership and business development efforts.

The ideal candidate will possess a Bachelor's degree in Business, Economics, Engineering, or a related field, with an MBA or Master's degree strongly preferred. A minimum of 5 years of experience in management consulting, strategy development, or a related field, with a proven track record in digital transformation or technology strategy projects, is required. Exceptional communication, presentation, and interpersonal skills are paramount, along with the ability to build rapport and influence stakeholders at all levels. Experience in areas such as cloud strategy, data analytics, cybersecurity, or digital marketing is highly advantageous. This position offers a highly competitive salary, bonus structure, comprehensive benefits, and unparalleled opportunities for career growth and professional development.

Our client, a prestigious global management consulting firm, is seeking a highly accomplished Principal Strategy Consultant specializing in Digital Transformation to join their elite practice in Columbus, Ohio, US . This senior role will lead client engagements focused on developing and implementing cutting-edge digital strategies, driving innovation, and optimizing business performance in the digital age. The ideal candidate will possess extensive experience in strategic planning, digital technologies, change management, and a deep understanding of various industry sectors. Exceptional analytical, problem-solving, and client management skills are paramount, along with a proven ability to advise C-suite executives.

Key Responsibilities:

• Lead end-to-end digital transformation engagements for clients, from strategy development to implementation and value realization.
• Develop and articulate compelling digital strategies, including market entry, product innovation, customer experience enhancement, and operational efficiency improvements.
• Conduct in-depth analyses of client businesses, identifying opportunities and challenges related to digital adoption and innovation.
• Advise senior executives (C-suite) on leveraging digital technologies (AI, IoT, Cloud, Big Data) to achieve strategic objectives.
• Manage project teams, ensuring high-quality deliverables, on-time completion, and adherence to budget.
• Build and nurture strong client relationships, serving as a trusted advisor and thought leader.
• Develop and deliver persuasive presentations and reports to communicate strategic recommendations.
• Lead business development efforts, contributing to proposal writing and client acquisition.
• Stay at the forefront of digital trends, emerging technologies, and best practices in management consulting.
• Facilitate workshops and brainstorming sessions with client teams to drive innovation and strategic alignment.
• Contribute to the firm's intellectual capital by developing frameworks, white papers, and case studies.

Qualifications:

• MBA or advanced degree in Business, Technology, or a related field from a top-tier institution.
• Minimum of 10-12 years of progressive experience in management consulting, with a significant focus on digital strategy and transformation.
• Proven track record of successfully leading complex digital transformation projects for large organizations across various industries.
• Deep expertise in digital technologies, business model innovation, and change management methodologies.
• Exceptional strategic thinking, analytical, and problem-solving capabilities.
• Superior client relationship management and business development skills.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Demonstrated ability to lead and mentor high-performing teams.
• Experience with data analytics and visualization tools is highly desirable.
• Willingness to travel as required by client engagements.

This is a unique opportunity for a seasoned strategy consultant to shape the digital future of leading organizations.

Description

Purpose:

Under general supervision, the Social Media Coordinator creates dynamic and original digital content to tell the library's story, cultivate an audience and engage patrons across all social media platforms.
Essential Position Functions

1. Creates a comprehensive vision and voice for the library's social media presence
2. Develops creative, engaging, shareable, content-driven stories, photo/video, and copy
3. Produces the library's digital content from start to finish
4. Uses proven abilities to develop creative original content to tell the library's story through social media channels
5. Combines demonstrated social media skills with knowledge of the Library and community to bring the library's unique voice to life and build awareness of our services, collection and programs
6. Invents online strategies to grow brand presence and increase followers
7. Identifies relevant trends, news, influencers and other opportunities in the social media space, helping to increase awareness and amplify the library's voice
8. Develops and grows the library's presence and reach across social platforms, including Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
9. Manages content calendars for social media and other appropriate digital channels
10. Works with other members of the community relations team to develop integrated content for use in both print and digital formats
11. Works collaboratively across departments and buildings to develop appropriate content
12. Understands and responds to analytics to ensure effectiveness and efficiency of content across all channels
13. Monitors and responds to social media comments, questions and feedback in a timely manner
14. Keeps current with emerging digital media behavior, trends and technologies
15. Attends programs, special events, meetings and serves on committees

Requirements

Education, Training and/or Experience

1. Bachelor's degree in marketing, public relations or related field
2. A minimum of 3-5 years of digital marketing and content management experience

Knowledge, Skills, Abilities and Personal Characteristics

1. In-depth knowledge of social media platforms and strategies for boosting engagement
2. Strong interpersonal communication skills
3. Proven creative ability with exemplary video and other storytelling skills
4. Strong written and verbal communications skills
5. Ability to work accurately with attention to detail
6. Knowledge of desktop publishing and graphic design software
7. Proficiency with image and video editing software (Canva, Adobe Creative Suite)

Physical Demands

1. Ability to sit and use computer for extended periods and operate standard office equipment, daily
2. Ability to lift and move up to fifty (50) pounds, occasionally
3. Travel by automobile is required regularly

Working Conditions

1. Majority of work performed remotely and/or general office environment
2. Requires evenings and/or weekends
3. Requires periodic participation and attendance at events and training