54 Social Media Management jobs in Wisconsin

Our client, a premier **Management Consultancy**, is actively searching for an accomplished Principal Management Consultant to join their esteemed team in **Madison, Wisconsin**. This senior role demands a strategic thinker with extensive experience in guiding organizations through digital transformation initiatives. You will lead high-impact client engagements, delivering expert advice on digital strategy, technology adoption, and operational efficiency. Responsibilities include developing comprehensive digital roadmaps, identifying opportunities for innovation, assessing technology solutions, and facilitating change management processes. You will be instrumental in helping clients leverage digital technologies to achieve their business objectives and gain a competitive advantage. The ideal candidate will possess a deep understanding of current digital trends, cloud computing, data analytics, and emerging technologies. Strong leadership, client management, and business development skills are crucial. You must be adept at conducting complex analyses, creating compelling presentations, and influencing decision-making at the executive level. A proven track record of successfully leading large-scale digital transformation projects across various industries is essential. This position offers a unique opportunity to shape the digital futures of organizations and advance your career within a prestigious consulting firm.

Our client, a rapidly expanding direct-to-consumer brand with a significant online presence in Milwaukee, Wisconsin, US , is seeking a results-driven Senior E-commerce Marketing Manager. This role is pivotal in developing and executing comprehensive digital marketing strategies to drive online sales, enhance customer engagement, and build brand loyalty. The ideal candidate will have a deep understanding of e-commerce platforms, social media marketing, SEO/SEM, email marketing, and data analytics to optimize campaign performance.

Responsibilities:

• Develop and implement integrated digital marketing strategies across various channels, including social media, search engines, email, and display advertising.
• Manage and optimize the e-commerce website for conversion rate optimization (CRO) and user experience (UX).
• Oversee social media marketing campaigns, content creation, and community engagement.
• Plan and execute paid search (SEM) and search engine optimization (SEO) strategies to increase organic and paid traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics.
• Identify key performance indicators (KPIs) and provide regular reports on marketing ROI and campaign effectiveness.
• Manage the e-commerce marketing budget, ensuring efficient allocation of resources.
• Collaborate with product development, sales, and customer service teams to ensure brand consistency and achieve business objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage relationships with external marketing agencies and vendors.
• Conduct A/B testing on website elements, marketing messages, and creative assets to improve performance.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 5+ years of experience in e-commerce marketing, with a proven track record of driving online sales growth.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento), SEO, SEM, social media marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and various social media analytics platforms.
• Experience with marketing automation tools and CRM systems.
• Strong understanding of customer journey mapping and conversion rate optimization techniques.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Outstanding written and verbal communication skills.
• Creative thinking and a passion for digital innovation.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Join a dynamic team and play a key role in shaping the digital future of a thriving consumer brand.

**Company :**
Highmark Health
**Job Description :**
**JOB SUMMARY**
This individual will lead a team responsible for shaping the organization's digital vision and roadmap for solving key customer and business problems. This leader will work closely with cross-functional teams to ensure digital experiences align with business goals/objectives and deliver on customer needs across multiple digital channels, maximizing the value and power of our digital capabilities. This will include establishing the metrics of success that will show us how our digital capabilities meet those objectives. This individual will consider market trends, tech trends, customer behavior data, performance data, customer journey analytics, amongst other data sources to recommend ways that digital channels can contribute to achieving our goals. Key activities include but are not limited to: defining and shaping digital strategy, identifying opportunities to solve business problems with digital technologies, conducting market research, external benchmarking and competitive analysis, conducting data analysis, collaborating with cross-disciplinary product teams (i.e., Product Managers, Designers, Strategists) to develop product roadmaps and initiatives, collaborating with delivery teams to bring strategy to life through our digital products, and working with and managing our vendor partners and other stakeholders who support our digital experiences. This role is designed for a big picture thinker and team player - someone who loves architecting digital experiences, driving innovation, and working in a highly matrixed environment!
**ESSENTIAL RESPONSIBILITIES**
+ Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
+ **Product Strategy & Vision**
+ Define and articulate a clear product vision and strategy, communicating it effectively to stakeholders across the organization. Conduct market research, competitive analysis, and customer insights to identify unmet needs and opportunities for product innovation. Apply Human Centered Design principles to develop new products and experiences that delight and create durable customer and business value
+ Socialize product strategy and roadmap with key stakeholders and obtain buy-in
+ Develop and maintain a comprehensive multi-year product roadmap that aligns with the company's strategic goals and segment/market trends.
+ Identify & develop relationships with stakeholders to foster collaboration and influence business strategies & adjust product roadmap & strategy.
+ **Product Development & Management**
+ Lead the product development process from ideation to launch, working closely with cross-functional teams including engineering, design, technology, operations, marketing, and sales.
+ Define product requirements, user stories, and acceptance criteria, ensuring alignment with experience strategy, business objectives, and customer needs.
+ Manage product backlog, prioritize features, and track progress against timelines, budgets, and value realization
+ Conduct user testing and gather feedback to continuously improve product usability and performance.
+ **Product Lifecycle Management**
+ Monitor product performance metrics, analyze data, and identify areas for improvement.
+ Develop and implement strategies for product optimization, growth, and expansion.
+ Manage product in accordance with our Product Management lifecycle from launch to sunset, ensuring smooth transitions and minimizing disruption to customers, and engaging appropriate teams (research, design, marketing, engineering) as needed throughout lifecycle.
+ **Team Leadership & Collaboration**
+ Build, mentor, and lead a high-performing team of product managers and analysts.
+ Develop and deliver messaging that provides clear direction with needed context and strategic connection for teams.
+ Foster a collaborative, innovative and data-driven culture within the product team.
+ Lead teams through complex organizational or strategic changes with intention and optimism while maintaining team morale.
+ Effectively communicate product vision, strategy, and progress to stakeholders at all levels.
+ **Industry Expertise & Compliance**
+ Stay abreast of industry trends, regulations, and best practices in the health care sector & ensure comply with relevant regulations and industry standards.
+ Other duties as assigned or requested.
**EXPERIENCE**
**Required**
+ 7 years of experience in product management, strategy,operational improvement, and/or consulting or other relevant experience, preferably within the health insurance industry.
+ 5 years of experience in Management or leadership role
**Preferred**
+ None
**SKILLS**
+ Through knowledge of membership, rates, financial, economic and competitive data
+ Excellent written, interpersonal, communication, and presentation skills
+ Excellent analytical, problem-solving, and decision-making skills
+ Proven track record of successfully developing and launching innovative products that meet customer needs and drive business growth
+ Knowledge of software development lifecycle, from planning to delivery
+ Experience developing business cases, and building ROI for programs from planning through execution
+ Strong understanding of the health insurance and health system landscape, including regulatory requirements, market dynamics, and customer behavior
+ Ability to lead and motivate teams, fostering a collaborative and results-oriented environment
+ Experience using sketches, flow diagrams, wireframes, mockups, prototypes, member experience blueprints, and visual concepts
**EDUCATION**
**Required**
+ Bachelor's degree in Business Administration, Healthcare Administration, or a related field or relevant experience and/or education as determined by the company in lieu of bachelor's degree.
**Substitutions**
+ None
**Preferred**
+ None
**LICENSES or CERTIFICATIONS**
**Required**
+ None
**Preferred**
+ None
**Language (Other than English):**
None
**Travel Requirement:**
0% - 25%
**PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS**
**Position Type**
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._
**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy._
_Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._
**Pay Range Minimum:**
$126,400.00
**Pay Range Maximum:**
$236,000.00
_Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets._
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at
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Req ID: J265844

Our client, a leading management consultancy, is seeking a highly analytical and strategic Management Consultant to drive digital transformation initiatives for their diverse client base. This role is based in Madison, Wisconsin, US , and offers the opportunity to work on impactful projects that reshape business operations and customer experiences across various industries. The successful candidate will be adept at identifying strategic opportunities, developing actionable roadmaps, and guiding organizations through significant technological and operational changes.

Key responsibilities include:

• Conducting in-depth market research, competitive analysis, and business process assessments to identify areas for digital enhancement.
• Developing comprehensive digital transformation strategies and implementation plans tailored to client needs and objectives.
• Advising senior leadership on best practices in digital technologies, including AI, cloud computing, data analytics, and automation.
• Facilitating workshops and brainstorming sessions with cross-functional client teams to drive consensus and align stakeholders.
• Designing and managing project work streams, ensuring timely delivery of high-quality deliverables and measurable business outcomes.
• Analyzing client data to derive insights and inform strategic recommendations.
• Building and maintaining strong, trusted client relationships at all organizational levels.
• Staying abreast of emerging technology trends and their potential business applications.
• Preparing and delivering compelling presentations and reports to communicate findings and recommendations.
• Contributing to business development efforts, including proposal writing and client relationship management.

Essential qualifications:

• MBA or Master's degree in Business Administration, Information Systems, or a related field.
• Proven experience (5+ years) in management consulting, with a strong track record in digital strategy or IT consulting.
• Demonstrated success in leading or contributing to digital transformation projects for large organizations.
• Expertise in at least one of the following areas: cloud strategy, data analytics, AI/ML implementation, cybersecurity strategy, or customer experience design.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Outstanding communication, presentation, and interpersonal skills, with the ability to influence senior executives.
• Proficiency in project management methodologies and tools.
• Willingness to travel as required to client sites.
• Ability to thrive in a fast-paced, collaborative, and results-oriented environment.

This is a challenging yet rewarding role for a motivated professional looking to make a significant impact on the strategic direction of businesses.

Our client, a rapidly growing consumer brand, is looking for a visionary Director of Digital Marketing Strategy to spearhead their online presence and customer acquisition efforts in Milwaukee, Wisconsin, US . This executive role requires a strategic thinker with a proven ability to develop and execute innovative digital marketing campaigns across multiple channels. You will be responsible for driving brand awareness, engagement, and conversions through data-driven insights and cutting-edge digital tactics. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a talented team of digital marketers, manage budgets effectively, and continuously optimize campaigns for maximum ROI. Key responsibilities include:

• Developing and implementing a comprehensive digital marketing strategy to achieve business objectives.
• Overseeing all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Leading the creation and execution of engaging and high-performing digital advertising campaigns.
• Analyzing campaign performance data and providing actionable insights for optimization.
• Managing the digital marketing budget, ensuring efficient allocation of resources.
• Staying current with digital marketing trends, tools, and best practices.
• Collaborating with product, sales, and creative teams to ensure cohesive brand messaging.
• Managing and mentoring the digital marketing team, fostering a culture of innovation and data-driven decision-making.
• Identifying and implementing new digital marketing opportunities to drive growth.
• Reporting on key performance indicators (KPIs) to senior leadership.

Qualifications:

• Master's degree in Marketing, Business, or a related field.
• 10+ years of experience in digital marketing, with a significant focus on strategy development and execution.
• Proven track record of successfully managing and growing digital marketing programs.
• Expertise in SEO, SEM, PPC, social media advertising, content strategy, and email marketing.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to manage budgets and deliver strong ROI.
• Creative thinking and problem-solving abilities.

Our client, a rapidly growing consumer goods company, is seeking a visionary Director of Digital Marketing Strategy to lead its comprehensive online presence from their headquarters in Milwaukee, Wisconsin . This pivotal role will be instrumental in driving brand awareness, customer acquisition, and revenue growth through innovative digital marketing initiatives.

The ideal candidate will have a proven track record of success in developing and executing data-driven digital marketing campaigns across multiple channels. You will be responsible for defining the company's digital marketing roadmap, managing a talented team of marketing professionals, and ensuring seamless integration of all digital efforts. This role requires a strategic thinker with a hands-on approach and a passion for leveraging cutting-edge digital technologies.

Key Responsibilities:

• Develop and implement a holistic digital marketing strategy aligned with business objectives.
• Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads, etc.).
• Analyze website traffic and user behavior to identify opportunities for improvement and conversion rate optimization (CRO).
• Develop and execute innovative content strategies to engage target audiences and build brand loyalty.
• Lead and mentor the digital marketing team, providing guidance and professional development.
• Monitor market trends, competitor activities, and emerging technologies to maintain a competitive edge.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with cross-functional teams (sales, product development, creative) to ensure brand consistency and campaign synergy.
• Report on key digital marketing metrics and campaign performance to senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, social media, content marketing, and email marketing.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Excellent understanding of website analytics, A/B testing, and conversion rate optimization.
• Exceptional leadership, communication, and project management skills.
• Creative thinker with a data-driven mindset and a passion for digital innovation.
• Experience in the consumer goods sector is highly desirable.

We are looking for a strategic leader to drive our digital transformation in Milwaukee, Wisconsin .

Our client is seeking a highly experienced Principal Management Consultant to drive digital transformation initiatives for a diverse portfolio of clients in **Milwaukee, Wisconsin, US**. This senior role demands a strategic thinker with a proven ability to guide organizations through complex change management processes and technology adoption. You will be responsible for assessing clients' current business operations, identifying opportunities for digital innovation, and developing comprehensive strategies to enhance efficiency, customer engagement, and competitive advantage. Key responsibilities include conducting in-depth business analysis, identifying key performance indicators (KPIs), designing roadmaps for digital implementation, and advising senior leadership on technology investments and organizational restructuring. The ideal candidate will have a deep understanding of emerging technologies such as AI, cloud computing, IoT, and data analytics, and how they can be leveraged to achieve business objectives. You will lead client engagements, manage project teams, foster strong client relationships, and deliver high-impact recommendations. This position requires exceptional analytical, problem-solving, and communication skills, coupled with a strong business acumen and a track record of delivering tangible results in complex environments. You will be instrumental in helping clients navigate the evolving digital landscape and achieve sustainable growth.

Qualifications:

• MBA or Master's degree in Business Administration, Information Systems, or a related field.
• 12+ years of experience in management consulting, with a specialization in digital transformation, strategy, or IT consulting.
• Demonstrated success in leading large-scale digital transformation projects for Fortune 500 companies.
• Expertise in strategy development, business process re-engineering, and change management.
• Strong knowledge of current technology trends and their business applications.
• Excellent analytical, quantitative, and problem-solving skills.
• Exceptional presentation, communication, and interpersonal skills.
• Proven ability to build and maintain strong client relationships at the executive level.

Overview

You will manage full life cycle of referential content projects through teams of internal and external personnel and operate according to Agile development principles and product management direction. You will report on project status and progress to management and identify areas of project risk and troubleshoots solutions. You will determine solutions based upon collaboration across teams. You will also assist department leadership in strategic planning of resources and projects. You will provide insight regarding content development efforts based on editorial experience and technical expertise. Finally, you will maintain knowledge of our products suite and systems.

Essential Duties and responsibilities

• Represents WKH-Clinical Solutions in a positive, professional, and customer-focused manner.Treats fellow employees and customers in a Fair, Honest, Responsive, and Results-Oriented manner.
• Manages design, development, implementation, and launch of content creation and innovation projects within the referential content department.
• Couples editorial expertise and experience with technology skills to determine appropriate, meaningful inclusion of new information in referential or data-driven clinical decision support databases.
• Assists in clinical quality assurance review of content development projects.
• Responsible for on-time completion of project deliverables.
• Anticipates problems or issues and identifies creative ways to solve problems or mitigate risks.
• Participates/collaborates in the transformation and/or review of content transformed between editorial content management system and referential products, embedded and customer datasets, and formularies.
• Works closely with product development and editorial engineering teams to clearly and specifically communicate project needs, track schedules and deliverables, and troubleshoot issues.
• Provides cross-education among clinical and editorial team members and functional teams (e.g., sales, marketing, accounting, IT).
• Facilitates project discussions to encourage collaboration and inclusion.

Other Duties

Performs other duties as assigned by supervisor.

Job Qualifications

Education:

B.S. in Science, Health Sciences, Business, English, Journalism

Experience:

• Minimum 5 years of experience successfully working in a fast-paced medical publishing editorial career
• High level of nonclinical training, experience and/or data management skills including extensive knowledge of content management systems, Word Documents, Excel files, XML, online and mobile content use.

Other Knowledge, Skills, and Abilities:

• Proven leadership skills
• Strong communication skills
• Demonstrated organizational skills
• Detail-oriented, critical thinker
• Ability to work in a highly collaborative environment
• Ability to trouble-shoot independently
• Ability to manage multiple projects
• Ability to make independent and appropriate decisions
• Knowledge of medical and pharmaceutical terminology preferred.

Physical Demands

Normal office environment.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They re not intended to be an exhaustive list of all duties and responsibilities and requirements

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700
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Our client, a premier Management Consultancy firm, is seeking a seasoned Senior Strategy Consultant to lead digital transformation initiatives for their diverse clientele. This challenging role, based in Milwaukee, Wisconsin , requires a strategic thinker with deep expertise in leveraging technology to drive business growth and operational excellence. You will advise C-level executives and guide organizations through complex change.

Key Responsibilities:

• Lead client engagements focused on digital strategy, transformation, and implementation.
• Develop and articulate compelling business cases for digital initiatives, aligning with client objectives.
• Conduct comprehensive market research, competitive analysis, and industry benchmarking.
• Design and implement digital roadmaps, including strategies for cloud adoption, data analytics, AI, and customer experience enhancement.
• Analyze existing business processes and identify opportunities for optimization through digital solutions.
• Facilitate workshops and stakeholder interviews to gather requirements and build consensus.
• Manage project timelines, budgets, and resources effectively.
• Develop high-quality client deliverables, including presentations, reports, and strategic plans.
• Provide thought leadership and stay abreast of emerging digital trends and technologies.
• Mentor junior consultants and contribute to the firm's knowledge base.
• Build and maintain strong client relationships, fostering trust and ensuring client satisfaction.
• Ensure successful project execution and measurable impact for clients.

Qualifications:

• MBA or Master's degree in Business, Technology, or a related field.
• 8+ years of experience in strategy consulting, digital transformation, or a related advisory role, preferably within a top-tier consulting firm.
• Proven experience in developing and executing digital strategies for large enterprises.
• Deep understanding of digital technologies, including AI, ML, cloud computing, data analytics, IoT, and cybersecurity.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Strong business acumen and the ability to translate complex technical concepts into business value.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders.
• Demonstrated experience in leading client engagements and managing project teams.
• Proficiency in financial modeling and business case development.
• Willingness to travel to client sites as needed.
• Strong client-facing skills and a proven ability to build trusted advisor relationships.

Join a dynamic and collaborative team where you can shape the digital future of leading organizations. This is an exceptional opportunity for an experienced consultant to drive significant client impact.