58 Social Media Management jobs in Wisconsin
Digital Strategy Partner
Posted 15 days ago
Job Viewed
Job Description
Highmark Health
**Job Description :**
**JOB SUMMARY**
_As a Digital Strategy Partner, you'll work on shaping and executing the organization's digital vision in solving key customer and business problems. The incumbent will work closely with our omni-channel Product Managers in establishing how digital experiences align with business goals/objectives and deliver on customer needs across multiple digital channels, maximizing the value and power of our digital capabilities. This will include establishing the metrics of success that will show us how our digital capabilities meet those objectives. This team member will consider market trends, tech trends, customer behavior data, performance data, customer journey analytics, amongst other data sources to recommend ways that digital channels can contribute to achieving our goals. Key activities include but are not limited to: defining and shaping digital strategy, identifying opportunities to solve business problems with digital technologies, conducting market research, external benchmarking and competitive analysis, conducting data analysis, collaborating with cross-disciplinary product teams (i.e., Product Managers, Designers, Strategists) to develop product roadmaps and initiatives, collaborating with Digital Product Management to bring strategy to life through our digital products, and working with and managing our vendor partners and other stakeholders who support our digital experiences. This role is designed for a big picture thinker and team player - someone who loves architecting digital experiences, driving innovation, and working in a highly matrixed environment!_
**ESSENTIAL RESPONSIBILITIES**
+ Lead or support key strategic initiatives across Enterprise. Role will vary depending on initiative, but will include elements of team leadership, problem-solving, data analysis, project management, communication, and implementation support. Will participate on a portfolio of projects.
+ Participate in the development of strategic plans for the Enterprise and the key business units of the Enterprise.
+ Support the team in identifying, clarifying, and resolving complex issues critical to the success of the initiative.
+ Support the identification of initiative impacts with other strategic initiatives to ensure alignment of the overall strategy.
+ Help develop standard analytics and processes to use in leading various strategic initiatives.
+ Play a role in shaping the culture and skill set of the organization.
+ Other duties as assigned or requested.
**EDUCATION**
**Required**
+ Bachelor's Degree in Business, or related field, or relevant experience and/or education as determined by the company in lieu of bachelor's degree.
**Preferred**
+ Master's Degree in Business, or related field.
**EXPERIENCE**
**Required**
+ 5 years of experience in Strategic Planning or related work experience in Business or Healthcare or equivalent combination of experience and education
+ 2 years of consulting experience (external or internal) or equivalent combination of experience and education
**Preferred**
+ 6 years of experience in payer, hospital system, or care delivery industry
+ Experience influencing change in complex organizational systems
**SKILLS**
+ Ability to solve complex conceptual and operational problems; potential ability to lead teams in problem-solving exercises
+ Strong quantitative and analytical skills
+ Demonstrated influencing, and teamwork skills
+ Basic project management skills
+ Focus on impacts to the customer of decisions rendered
+ Proactive in driving change and continuous improvement
+ Strong emotional intelligence, with servant leadership mindset
+ Commitment to development of others and self
**Language (Other than English):**
+ None
**Travel Requirement:**
+ 0% - 25%
**PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS**
**Position Type**
+ Office-based
Teaches / trains others regularly
+ Occasionally
Travel regularly from the office to various work sites or from site-to-site
+ Rarely
Works primarily out-of-the office selling products/services (sales employees)
+ Never
Physical work site required
+ Yes
Lifting: up to 10 pounds
+ Constantly
Lifting: 10 to 25 pounds
+ Occasionally
Lifting: 25 to 50 pounds
+ Never
**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._
**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy._
_Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._
**Pay Range Minimum:**
$92,300.00
**Pay Range Maximum:**
$172,500.00
_Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets._
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Req ID: J
Advancement Officer, Digital Strategy
Posted 3 days ago
Job Viewed
Job Description
Posting Details
Posting Number
NA01513
Position Information
Position Title
Advancement Officer, Digital Strategy
State
WI
Employment Status
Full Time
Position Status
Regular
If Limited Term (End Date of Assignment, Project, or Grant)
Position Type
Staff
Job Family
External Relations, Communications, and Marketing
Position Overview
This role plays a key role in advancing donor engagement and fundraising through the university's digital channels, specifically focused on the Marquette University Alumni Association (MUAA). This position focuses on the execution and optimization of email marketing campaigns, organic social media content, and website updates to support annual giving initiatives. Responsible for building, scheduling, and monitoring digital fundraising communications; maintaining consistent branding and messaging across platforms; and ensuring web content is accurate, timely, and compelling. This role collaborates closely with other Advancement colleagues to support signature efforts such as National Marquette Day, Alumni Reunion Weekend, and Give Marquette Day, while leveraging analytics to inform content decisions and enhance donor acquisition, retention, and stewardship. This position has the opportunity to work in a hybrid work arrangement with time worked both on campus as well as remotely.
Duties and Responsibilities
1. Designs and builds email templates using a collaborative interface as well as the university's CMS. As necessary, helps draft compelling, persuasive email copy that leverages appropriate brand content and tone for annual giving efforts to enhance donor acquisition, retention, and stewardship.
2. Creates and edits eye-catching content for University Advancement email, web, and social channels, ensuring alignment with brand guidelines and using design tools such as Canva, InDesign or similar platforms. Through this teamwork, the Advancement Officer will have the opportunity to help yield millions of dollars of philanthropic support for Marquette.
3. Develops and publishes organic social media content for Marquette University Alumni Association accounts, posting in real time or scheduling in advance using Sprout Social. Engages with alumni and donors by monitoring channels (Instagram, Facebook, X and LinkedIn) and responding to comments, questions, and inquiries in a timely, professional manner.
4. Maintains web pages (for online giving) and ensures all digital channels (web, email, social) offer a great user experience and embody Marquette's mission.
5. Serves as an instrumental partner in creation and execution of philanthropic programming, communication, outreach and content creation for Give Marquette Day, the university's annual day of giving.
6. Understands best practices across multiple platforms and helps to document best practices for emerging media types as well as internal processes.
7. Assists with in-person giving opportunities, such as on-campus initiatives (student philanthropy) and athletic fundraising events at Fiserv Forum as needed.
8. Collaborates with the Annual Giving team to contribute marketing insights and ideas that support student giving initiatives.
Required Knowledge, Skills and Abilities
A bachelor's degree from an accredited college or university in Marketing, Communications, Digital Media, Journalism, Advertising, Nonprofit Management, English or related field
At least 1 year of previous experience developing marketing materials, specifically email campaigns.
Basic to intermediate graphic design skills.
Adept at using social media for both personal and professional use.
Strong writing skills with a knack for succinct and inspiring storytelling.
Preferred Knowledge, Skills and Abilities
Experience using Sprout Social.
Experience in a non-profit environment and/or with digital marketing.
Experience with basic webpage maintenance (updating copy, graphics, links), crowdfunding platforms and/or photography.
Familiarity with Figma, Blackbaud, and/or GiveCampus software.
Canva Design School Certification
Adobe Creative Cloud Certified Associate
Nonprofit Marketing Certificate
CMS Management Certificate
Meta (Facebook) Certified Digital Marketing Associate
Department
University Advancement
Posting Date
09/10/2025
Closing Date
Special Instructions to Applicants
EOE Statement
It is the policy of Marquette University to provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other applicable federal or state-protected classification.
Website Digital Strategy Director
Posted 1 day ago
Job Viewed
Job Description
Website Digital Strategy Director - Position Summary
Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.
Key Responsibilities:
Strategic Leadership
Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals
Develop governance and standards for content, design, and user experience across digital platforms.
Evaluate emerging tools, systems, and trends to recommend improvements and innovations.
Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.
Hands-On Strategic Execution
Manage, update, and optimize website content in Adobe Experience Manager (AEM).
Create and maintain layouts that prioritize clarity, usability, and accessibility.
Translate complex or technical information into clear, engaging web content.
Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).
Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.
Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.
Collaborate with marketing segment leads to ensure timely implementation of site updates.
User Experience, Compliance & Collaboration
Conduct ongoing audits to improve navigation, information architecture, and user journeys.
Ensure compliance with Section 508/WCAG accessibility standards.
Advocate for a user-first approach in all digital initiatives.
Provide forward thinking approach to digital innovation.
Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.
Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.
*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***
Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.
Minimum Requirements
- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.
- 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
- Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
- Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
- Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
- Distinctive problem-solving, strategic, and analytical capabilities
- Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
- Strong communication and storytelling skills required, with experience writing for technical audiences
- Ability to create collateral for product launches and strong product management skills
- Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics
EEO Statement
Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.
Pay Transparency
Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-s pecific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.
Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at .
Minimum Salary
$
138,380.00
Maximum Salary
$
187,220.00
Website Digital Strategy Director
Posted 1 day ago
Job Viewed
Job Description
Website Digital Strategy Director - Position Summary
Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.
Key Responsibilities:
Strategic Leadership
Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals
Develop governance and standards for content, design, and user experience across digital platforms.
Evaluate emerging tools, systems, and trends to recommend improvements and innovations.
Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.
Hands-On Strategic Execution
Manage, update, and optimize website content in Adobe Experience Manager (AEM).
Create and maintain layouts that prioritize clarity, usability, and accessibility.
Translate complex or technical information into clear, engaging web content.
Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).
Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.
Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.
Collaborate with marketing segment leads to ensure timely implementation of site updates.
User Experience, Compliance & Collaboration
Conduct ongoing audits to improve navigation, information architecture, and user journeys.
Ensure compliance with Section 508/WCAG accessibility standards.
Advocate for a user-first approach in all digital initiatives.
Provide forward thinking approach to digital innovation.
Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.
Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.
*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***
Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.
Minimum Requirements
- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.
- 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
- Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
- Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
- Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
- Distinctive problem-solving, strategic, and analytical capabilities
- Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
- Strong communication and storytelling skills required, with experience writing for technical audiences
- Ability to create collateral for product launches and strong product management skills
- Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics
EEO Statement
Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.
Pay Transparency
Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-s pecific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.
Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at .
Minimum Salary
$
138,380.00
Maximum Salary
$
187,220.00
Senior Communications Specialist - Digital Strategy
Posted 7 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital communication and social media strategies.
- Create, curate, and manage engaging content across various digital platforms (social media, blogs, websites).
- Manage and grow client social media presence, including content scheduling, community engagement, and moderation.
- Implement SEO best practices to improve online visibility and website traffic.
- Develop and manage email marketing campaigns and newsletters.
- Monitor online conversations, track media mentions, and manage digital crisis communications.
- Analyze campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with recommendations.
- Collaborate with clients to understand their communication needs and objectives.
- Work with internal teams (designers, developers) to create compelling digital assets.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Provide strategic guidance and recommendations to clients on their digital presence.
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
- Minimum of 5 years of experience in digital communications, social media management, or online marketing.
- Proven success in developing and implementing effective digital communication strategies.
- Expertise in social media platforms, content creation, and community management.
- Strong understanding of SEO, SEM, and content marketing principles.
- Proficiency with CMS platforms (e.g., WordPress) and email marketing tools (e.g., Mailchimp, Constant Contact).
- Experience with analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
- Excellent writing, editing, and storytelling skills.
- Strong project management and organizational abilities.
- Ability to work independently and collaboratively in a remote setting.
Senior Management Consultant - Digital Strategy
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Conduct in-depth assessments of clients' current digital landscape, identifying strengths, weaknesses, opportunities, and threats.
- Develop and articulate compelling digital strategies that align with clients' business goals and market positioning.
- Design and lead digital transformation initiatives, including digital product development, customer experience enhancement, and operational efficiency improvements.
- Advise clients on emerging digital technologies and their potential impact on their business models.
- Create detailed implementation roadmaps, project plans, and business cases for digital initiatives.
- Facilitate workshops and stakeholder meetings to gather requirements, build consensus, and drive decision-making.
- Manage client relationships, acting as a trusted advisor and subject matter expert.
- Lead and mentor project teams, ensuring the delivery of high-quality consulting services.
- Conduct market research and competitive analysis to inform strategic recommendations.
- Measure and report on the impact and ROI of digital strategies implemented for clients.
- Contribute to the development of the firm's intellectual capital and service offerings in digital strategy.
- MBA or Master's degree in Business, Technology Management, or a related field.
- Minimum of 8 years of experience in management consulting, with a strong focus on digital strategy, technology consulting, or digital transformation.
- Proven track record of successfully advising clients on digital strategy, implementation, and change management.
- Deep understanding of digital technologies such as AI, cloud computing, big data analytics, IoT, and digital marketing platforms.
- Exceptional analytical, problem-solving, and strategic thinking skills.
- Excellent written and verbal communication and presentation skills, with the ability to influence senior executives.
- Demonstrated ability to lead and manage complex client engagements and project teams.
- Strong business acumen and a broad understanding of various industry sectors.
- Experience in change management and organizational transformation is essential.
- Ability to travel to client sites as required.
- Strong network within relevant industries is a plus.
E-commerce Marketing Manager - Digital Strategy
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement a data-driven e-commerce marketing strategy to achieve sales targets and key performance indicators (KPIs).
- Manage and optimize paid search (SEM) campaigns, including Google Ads and Bing Ads, to drive qualified traffic and conversions.
- Oversee search engine optimization (SEO) initiatives to improve organic search rankings and visibility.
- Develop and execute social media marketing strategies to increase brand awareness, engagement, and drive traffic to the e-commerce site.
- Plan and manage email marketing campaigns, including list segmentation, content creation, and automation.
- Identify and manage affiliate marketing partnerships to expand reach and drive sales.
- Analyze website traffic, user behavior, and sales data using tools like Google Analytics to identify trends and opportunities for improvement.
- Conduct A/B testing on website elements, marketing campaigns, and promotional offers to optimize conversion rates.
- Manage the e-commerce content calendar, ensuring timely and relevant content updates.
- Collaborate with product, design, and development teams to ensure a seamless and compelling customer journey.
- Stay up-to-date with the latest e-commerce trends, digital marketing technologies, and competitor activities.
- Manage the e-commerce marketing budget effectively, ensuring optimal ROI.
- Prepare regular reports on marketing performance, insights, and recommendations for senior management.
A Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field is required. A Master's degree is a plus. A minimum of 7 years of progressive experience in e-commerce marketing, with a strong focus on digital strategy and online sales growth, is essential. Proven experience managing successful SEM, SEO, social media, and email marketing campaigns. Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics). Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights. Excellent written and verbal communication skills. Experience with marketing automation tools and CRM systems is a plus. This is a fully remote role, offering maximum flexibility, with opportunities for virtual collaboration with our Madison, Wisconsin based teams.
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Director of Digital Marketing Strategy
Posted 7 days ago
Job Viewed
Job Description
The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. You will lead a team of digital marketing specialists, set strategic objectives, and oversee campaign execution and performance analysis. This role requires strong analytical skills to interpret data, identify trends, and optimize campaigns for maximum ROI. You will work closely with product marketing, sales, and creative teams to ensure a cohesive brand message and customer experience across all digital touchpoints. The ability to stay ahead of industry trends and emerging technologies is crucial.
Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business goals.
- Oversee the execution of multi-channel digital marketing campaigns (SEO, SEM, Social, Content, Email, Paid Media).
- Lead and mentor the digital marketing team, fostering a high-performance culture.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
- Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience.
- Identify and evaluate new digital marketing technologies and platforms.
- Drive continuous improvement in digital marketing processes and performance.
- Stay informed about the latest trends and best practices in digital marketing and e-commerce.
- Report on key digital marketing metrics and campaign outcomes to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of experience in digital marketing, with at least 4 years in a strategic leadership role.
- Proven expertise in developing and executing successful digital marketing campaigns across various channels.
- Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- Demonstrated ability to manage budgets and drive measurable results.
- Experience in the consumer goods industry is a plus.
Director of Digital Marketing Strategy
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement overarching digital marketing strategies to achieve business objectives.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Lead and mentor a team of digital marketing specialists.
- Analyze campaign performance data and provide actionable insights for optimization.
- Conduct market research and competitive analysis to identify new opportunities.
- Collaborate with cross-functional teams (e.g., sales, product, creative) to ensure integrated marketing efforts.
- Stay current with emerging digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Proven experience in developing and executing successful digital marketing strategies with measurable results.
- Expertise across various digital marketing disciplines (SEO, SEM, Social Media, Content, Email).
- Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent leadership, communication, and project management skills.
- Experience managing marketing budgets and optimizing for ROI.
Head of Digital Content Strategy - Global Entertainment
Posted 3 days ago
Job Viewed