38 Social Media Specialist jobs in New York

An e-commerce company is seeking a full or part time strategic and creative Social Media & Partnerships Specialist to grow its online presence and develop brand and influencer collaborations. This role requires a self-starter who is passionate about social media, content creation, and community engagement. The ideal candidate will bring hands-on experience in managing social platforms and building partnerships that drive visibility and engagement.

Responsibilities Include:

• Develop and execute content strategies across platforms (Instagram, TikTok, etc.).
• Manage daily posting, engagement, and growth of social media channels.
• Identify and collaborate with influencers, content creators, and brand partners.
• Analyze trends and performance metrics to optimize content and campaign strategies.
• Create compelling written and visual content that aligns with the brand voice.
• Maintain consistent brand messaging and aesthetics across all platforms.
• Support marketing team with additional digital campaigns as needed.

• Minimum 1 year of hands-on experience in social media or marketing.
• Strong understanding of platform algorithms, engagement tactics, and trends.
• Skilled in content creation, including graphics, video, and captions.
• Experience building and maintaining influencer relationships.
• Strong written and verbal communication skills.
• Organized, self-motivated, and detail-oriented.
• Experience in e-commerce is a plus.

Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $80,000 - $5,000 / year

Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office).

To thrive on the Fernway Marketing Team, you should:

• Love the chance to build, create, design, publish, and produce remarkable work
• Take ownership of your role and be accountable for your impact.
• Be proactive and adaptable - ready to pivot when needed.
• Find purpose in supporting people - from retail partners to entrepreneurs.

Social Media Strategy & Execution

• Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn.
• Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns.
• Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
• Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
• Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly.

Website & Digital Content Management

• Update and maintain website content via WordPress, including product pages, home page, and landing pages.
• Manage and improve the retail locator experience and functionality.
• Upload new product information, images, and copy with consistency and accuracy.
• Optimize site content for SEO and UX.

Email & SMS Marketing

• Write and schedule segmented SMS messages via HubSpot.
• Build and manage emails in HubSpot for product drops, events, and campaigns.
• Use performance data to inform timing, segmentation, and content strategy.

Analytics & Optimization

• Track key performance metrics (social engagement, traffic, click-through rates, etc.)
• Provide monthly reports with insights and recommendations.
• Use data to inform future content, optimize existing campaigns, and validate new ideas.

Content & SEO Writing

• Write and publish blog posts aligned with search trends and brand initiatives.
• Implement SEO best practices across written content, including keyword research and meta data.
• Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives

• 4+ years of social media, marketing and content experience.
• Bachelor's Degree in Business, Marketing, Communications or equivalent program.
• Strong time-management skills.
• Highly approachable & friendly personality.
• A high degree of integrity and ethical conduct at all times.
• Strong attention to details.
• Must pass a background check in accordance with all applicable federal and state laws.
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient with Instagram, Facebook, TikTok, and Linkedin
• Experience in Adobe Creative Suite, CapCut, Canva and Wordpress.

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
• Exclusive membership to the Fernway Secret Shopper Program

Salary

This is a remote position until 10/4, then will be required to be onsite in Parsippany. The Marketing Analyst supports the delivery and maintenance of customer-focused value-add programs and tools developed under the Partner Programs Marketing team. The position will focus on supporting the development and execution of contractor incentive programs and tools aimed at increasing acquisition and retention of qualified roofing contractors. Working cross-functionally across business areas including Marketing, IT, Sales, Legal, and more to support program management. The role will also heavily interface with Digital Marketing, Integrated Marketing, Creative, and Business Insights to help create, support, and execute overall strategies. Minimum Requirements: Typically requires a bachelor's degree. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 1-3 years of related experience. #J-18808-Ljbffr

4 days ago Be among the first 25 applicants

This range is provided by Poll Restaurants. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

$120,000.00/yr - $140,000.00/yr

Company Description:

High-end, privately owned restaurant group located in Nassau County on Long Island, NY, with multiple upscale restaurants on Long Island and one in Miami, FL.

Role:

This is a full-time hybrid role for a Digital Marketing Director , a new position within the company. You will be responsible for developing and implementing digital strategies and social media marketing campaigns with the goal of increasing reservations and continuing to build on the stellar reputations of the restaurant brands. Working approximately 75% on strategy, organization and execution, and 25% on content creation/editing, you will also direct and mentor a small creative team. This includes putting efficiencies and tools in place so that everyone can effectively execute communications and make the most of the brand content. You will be responsible for coordinating all marketing efforts, ensuring all content aligns with the overall brand strategy, and you will report regularly on analytics/results.

Qualifications:

• Must be available to be on-site in Roslyn, NY, minimum 3 days/week (flexible)
• Minimum 7 years work experience in a similar role and/or agency experience
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in Media Planning, Digital Strategy and Social Media Marketing
• Technical expertise with the most current Social Media Software/Tools
• Experience with website CMS systems
• Experience with email execution
• Proficiency with analytics and reporting software
• Strong analytical and organizational skills
• Excellent written and verbal communication skills
• Graphic Design skills a plus
• Photography skills a plus
• PR and traditional marketing/event experience a plus
• Knowledge of restaurant business a plus
• Sophisticated aesthetic a must

Mid-Senior level

Full-time

Marketing and Sales

Restaurants

A growing, nationally recognized brand is seeking a strategic and hands-on Digital Marketing Manager to lead and execute performance-driven marketing initiatives across their channels onsite in New Jersey. About the Role As the Digital Marketing Manager, you will own the development and execution of the annual marketing calendar and lead digital campaigns across paid media, CRM, and lifecycle channels. You’ll collaborate cross-functionally and manage agency partners to ensure brand consistency, campaign effectiveness, and measurable growth. Key Responsibilities Marketing Calendar Ownership : Build and manage the annual integrated marketing calendar across digital, in-store, and franchise channels. Performance Marketing : Lead paid media strategy with a strong focus on paid search (Google Ads) and paid social (Meta, TikTok), managing six-figure budgets and optimizing for ROI. CRM & Lifecycle Marketing : Oversee email, SMS, and app notification strategies with a focus on segmentation, personalization, and conversion. Campaign Reporting : Monitor KPIs and deliver actionable insights to leadership to inform strategy and improve performance. Agency Management : Manage external agency partners, ensuring accountability, performance, and alignment with brand goals. Preference for candidates with prior agency experience. Qualifications 5–8 years of experience in digital or integrated marketing, preferably within consumer-facing industries such as CPG, retail, hospitality, or franchise. Proven success in managing paid media campaigns and CRM programs. Strong analytical skills and experience with marketing performance tools and KPIs. Experience managing agency relationships and working in fast-paced, client-facing environments. Excellent communication and project management skills. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Consumer Services Referrals increase your chances of interviewing at Confidential Company by 2x Get notified about new Digital Marketing Manager jobs in Berkeley Heights, NJ . New York, NY $138,500 - $00,800 1 week ago New York, NY 160,000 - 175,000 4 days ago Director of Brand Marketing - Color & Conservation New York, NY 165,000 - 180,000 4 days ago Director, Global Head of Brand Marketing - Facebook New York, NY 227,000 - 296,000 2 weeks ago New York, NY 120,000 - 140,000 1 week ago New York, NY 170,000 - 190,000 2 weeks ago New York, NY 136,416 - 182,736 1 week ago Director/Manager, Brand Marketing and Communications Sr. Content Marketing Manager, US SMB Events, Amazon Ads New York, NY 127,100 - 210,300 3 days ago New York, NY 150,000 - 175,000 1 month ago New York City Metropolitan Area 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

The primary responsibilities of the position are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to Automation Specialist, Marketing, Automation, Digital, Digital Content, Specialist, Technology, Banking

Select how often (in days) to receive an alert: Digital Marketing & Automation Specialist Join one of the most highly regarded financial institutions in New Jersey, Provident Bank, which has deep roots in the community. We are a successful multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York. Our longevity is a testament to our commitment to our employees, customers, and the communities we serve. At Provident Bank, we focus on enhancing the experience of our customers and employees. POSITION OVERVIEW: This role involves developing, implementing, and optimizing marketing automation workflows and digital marketing strategies to drive engagement, lead generation, and revenue growth. The employee will report to the Digital Marketing & Analytics Manager and assist in managing digital content across channels, as well as collaborating with business line managers on marketing automation strategies. KEY RESPONSIBILITIES: Build and manage automated marketing workflows using Oracle Eloqua, including audience segmentation and personalized messaging to improve engagement and conversions. Conduct A/B testing and track performance to inform future strategies. Assist in planning and executing web, SEO/SEM, email, and display advertising campaigns, and report on their performance. Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize content for engagement. Identify digital marketing trends and insights, and help optimize digital marketing spend based on findings. Manage customer statements for personal and business clients, scheduling messages and digital inserts for targeted customers. Perform other duties as assigned, with the understanding that responsibilities may evolve over time. MINIMUM QUALIFICATIONS: At least 3 years of experience in marketing automation and digital marketing, preferably in a financial institution. Proficiency with marketing automation tools such as Eloqua. Experience creating marketing automation workflows. Knowledge of digital advertising, SEO/SEM, and campaign analytics. Strong analytical skills to interpret data and make decisions. Experience with Content Management Systems (CMS). Understanding of bank regulations related to email and digital advertising. Excellent written communication skills. Proficiency in Microsoft Office applications. Knowledge of communication tools and options. Proficiency in Canva and Adobe Creative Suite. EDUCATION: Bachelor’s Degree required. WORKING CONDITIONS: Standard office environment with moderate noise. Travel may be required for customer and property visits. Physical activities include prolonged sitting, lifting up to 10 lbs., and occasional bending or overhead lifting. This position offers paid time-off, holiday pay, and eligibility for health and wellness benefits, including medical, dental, vision, flexible spending, and a 401(k) plan. Additional benefits include disability insurance, employee assistance programs, life insurance, tuition reimbursement, and voluntary benefits. This job description is not exhaustive; duties may change as needed. Provident Bank values diversity and is an equal opportunity employer. We consider all applicants without regard to age, race, gender, disability, or other protected statuses. Salary range: $45,400 - $4,900 annually, with actual offers based on skills, experience, location, and organizational needs. #LI-Onsite About Provident Bank For over 180 years, Provident Bank has served local communities with personal and business banking services. Volunteering is a Way of Life Our commitment to community is reflected in our volunteer efforts and donations, which totaled over 912,000 in 2022. We encourage employees to participate in impactful volunteer activities. #J-18808-Ljbffr

• Social Media Content Creation : Plan, design, and schedule posts for platforms like Instagram, TikTok, Facebook, and LinkedIn. You'll create eye-catching graphics, write engaging captions, and work on video content to help grow our audience.
• Content Calendars & Scheduling : Learn to organize and schedule content using tools like Hootsuite, Buffer, or native social media scheduling features, ensuring a steady flow of posts that align with campaigns.
• Paid Advertising : Assist in creating and optimizing ad campaigns on Google Ads , Meta (Facebook/Instagram) Ads , and other platforms. You'll learn how to set up campaigns for traffic, lead generation, and conversions, while monitoring performance and making adjustments.
• SEO Basics : Help improve website rankings by researching keywords, updating content, and assisting with link-building strategies to boost visibility.
• Email & SMS Marketing : Support the team in crafting email newsletters and SMS campaigns that engage audiences and drive action, learning about tools like Mailchimp or Klaviyo.
• Campaign Performance Tracking : Dive into data! Track campaign results using analytics tools, interpret the numbers, and share ideas to improve performance.
• Creative Collaboration : Work alongside a supportive team to brainstorm ideas and align marketing strategies with overall business goals.

• Current college students pursuing a degree in Marketing, Communications, Advertising , or related fields (all majors welcome with relevant interest!).
• Enthusiasm for social media, creativity, and a willingness to learn.
• Familiarity with platforms like Instagram, TikTok, and Facebook (personal or professional).
• Bonus: Any experience with content creation, school projects, or tools like Canva, Google Ads, or social media scheduling platforms.
• Strong attention to detail, ability to stay organized, and a team-player mindset.

• Gain real-world experience working on live campaigns.
• Receive mentorship from experienced marketing professionals.
• Develop skills in content creation , advertising , SEO , and more.
• Enjoy daily lunches and the opportunity to earn up to $1,000 in bonuses during the program.
• Top performers may receive full-time offers at the end of the internship, starting with a $1,500 bonus!