7 Social Media jobs in Bardstown
Social Media Lead
Posted 4 days ago
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Job Description
We are ideally looking for candidates who have an understanding of Thought Leadership, and have worked for organisations where people are at the heart of what they do. In this role you'll be dealing with a variety of stakeholders so you must be confident dealing both virtually and face to face.
Non-London Salary - £32,000 - £7,000
London Salary - 7,000 - 2,000
Be part of something great
Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.
This role acts as the team lead for organic social media planning, creation and evaluation, while also overseeing governance, evaluation and community management processes. Maximus has seen a rise in the number of accounts we operate, up to more than 20, and a single role is required. They will lead monthly social media planning meetings with support from PR Manager, working with team members and the wider business to advise on social media strategy and tactics, developing organic campaigns where required.
* Working with team members, lead social media content planning and evaluation through established processes within the team, including the monthly planning meeting and overview slides, using audience segmentation and evaluations of prior content to improve the quality of our content/posts.
* Work with Communications and Marketing team members to strengthen social media output and produce, evaluate and continuously improve organic social media content on Maximus channels, aligned to the company's brand positioning, growth priorities and thought leadership priorities. Develop engaging campaigns and content, following social media trends and algorithm changes.
* Ensure internal governance processes are followed to maintain quality and avoid reputational risks, making sure processes are fully understood and adhered to, and escalating any breaches.
* Develop and lead the community management of Maximus accounts across social media platforms, responding to comments and complaints where appropriate.
Qualifications & Experience
• Experience of managing social media accounts and developing organic social media campaigns
• Evidence of understanding the audience and nuance of effectively utilising different social media platforms (e.g. LinkedIn, Facebook, Twitter TikTok)
• Experience of evaluating social media output/campaigns across different channels
• Experience of developing social media for a corporate or large organisation preferred
Individual Competencies
• Creative flair
• Detailed understanding of posting, scheduling and evaluating social media posts across social media channels
• Copywriting skills and eye for detail, producing high quality content
• Understanding of the important role of social media for an organisation like Maximus, and the potential reputational risks
• Work collaboratively, including with senior internal stakeholders and commissioners
• Ability to manage multiple projects.
EEO Statement
Maximus is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.
We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. YourGuaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, Maximus will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.
Minimum Salary
£
32,000.00
Ma mum Salary
42,000.00
Senior Social & Earned Media Intelligence Analyst

Posted 4 days ago
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Job Description
Method+Mastery has an immediate opening for an experienced, talented, energetic, self-starting Social Intelligence Analyst to join our team and help our Fortune 50 clients maximize their marketing and communications efforts through research and measurement on a variety of global social and earned media campaigns. Our team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations to our clients. Positions are available in Texas, California, Maryland, Virginia, Illinois, Missouri, Massachusetts, New York and Washington, D.C. This position offers the opportunity for a hybrid set-up with work from home and work from office flexibility.
Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. We're seeking someone who is passionate about social, data and analytic tools. Someone who has an innate curiosity and the desire to find out "why?" Our team is growing at an amazing rate, and this is an opportunity to produce work for top clients in an entrepreneurial and collaborative environment that values team above all. We do great work - and hire only great people, too.
Methods+Mastery is actively committed to increasing our team's diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We firmly believe a team of many diverse perspectives not only makes M+M a better place to work, it is also critically important for producing creative and thoughtful work that represents the world we live in. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.
The anticipated salary range for this position is $78,920 - $117,000.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Sound like what you're looking for?
**Responsibilities**
+ Produce analyses of data from social, news, podcasts, and other media sources across multiple programs and channels as a member of the Intelligence and Analytics team.
+ Work with (and mentor) junior analysts on the required methodologies to synthesize social and other digital data.
+ Work closely under senior analysts' guidance to recommend social and digital engagement and content strategies based on gleaned insights.
+ See the big picture: Connect the dots by digging deep to uncover trends and insights from data to move analyses beyond descriptive analytics.
+ Conduct and support analysis through the use of social and news listening tools, audience intelligence tools and owned analytics tools.
+ Develop and understand KPIs, dashboards and spreadsheet scorecards.
+ Provide strategy and recommendations for marketing applications around cultural moments based on data analysis and audience understanding.
+ Support the team with providing monthly, quarterly and annual performance impact updates to internal teams and clients.
+ Research and synthesize trends and developments across industries, platforms and audiences.
+ Liaise closely with client service teams and strategists to provide tangible client recommendations.
+ Work as a collaborative, decisive partner and liaison across all parties including clients, vendors, colleagues, and operations.
+ Play a counselor role by being a digital and social expert, staying current with the latest digital measurement trends, as well as relevant industry trends.
**Qualifications**
Must-haves:
+ 4-6+ years of total experience gained in digital research, marketing, and/or analytics.
+ Strong analytical skills; must be proficient in analyzing and interpreting digital data (e.g., advanced Google Sheets/Excel knowledge, large dataset management) from standard software packages and databases (e.g., Brandwatch, Cision, Talkwalker, Sprinklr, Signal AI, Newswhip, Tagger, and similar).
+ Comfortable finding the meaning in data, turning data into stories, and presenting data.
+ Excellent verbal and written communications skills to effectively communicate campaign performance to internal and external campaign stakeholders.
+ Understand client's business requirements, and design reporting and analysis approaches tailored to them, and maintain standards of data integrity.
+ Ability to quickly pattern spot and surface actionable insights; separate signal from noise.
+ Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards.
+ Excellence in writing clear and concise presentations for clients summarizing data insights, outcomes and implications in a straightforward and enlightening way for clients.
+ Ability to produce intelligence work in highly collaborative internal and client environments.
+ Ability to teach and mentor junior analysts the best practices of the marketing intelligence industry, including hard data and analytics skills.
+ Past experience leading social analytics or intelligence reporting / research projects.
Nice to haves:
+ Background providing evaluative volumetric and content analysis with media monitoring tools such as: Cision / Trendkite, Meltwater, Onclusive, Signal AI, Zignal, or Newswhip.
+ Experience with real-time listening for real-time engagement.
+ Skilled user of tools such as Excel, Power BI, Power Pivot, or Quantivo.
+ Experience with Google suite of tools is a plus (Google Sheets, Google Looker Studio (fka Data Studio), or Google Cloud Platform).
+ Experience with Google Analytics or other web analytics tools
+ Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or Iconoculture.
+ Experience with paid media and social boosting measurement.
+ Experience with influencer performance program development and measurement.
+ Experience with data science, data engineering, machine learning or AI.
+ Ability to contribute an increasing level of innovation in data and analytics.
Digital Marketing Manager
Posted 4 days ago
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Job Description
The Global Digital Display team is seeking a highly motivated Digital Marketing Manager to manage and expand our digital channels globally. This role involves managing existing vendors, onboarding new ones, and executing comprehensive campaigns, including planning, buying, optimization, and reporting. The Digital Marketing Manager will also be instrumental in shaping Zoom's optimal ad tech stack, managing media budgets, forecasting channel efficiency, and partnering with cross-functional leaders. The Digital Marketing Manager will drive growth through testing and optimization. The ideal candidate will possess strategic and tactical thinking, thrive in a fast-paced environment, and demonstrate passion for learning, innovation, and collaboration.
About the Team
At Zoom, we connect people, enabling them to get more done together. We began by building the best video product for the enterprise and now help people communicate better through products like Zoom Contact Center, Zoom Phone, Zoom Events and Webinar, and Zoom Workplace. We are problem-solvers who work at a fast pace, designing solutions with our customers and users in mind. Join us to deliver impactful projects, collaborate across teams, and advance your career in a diverse, inclusive environment.
Responsibilities
+ Managing global campaigns, encompassing creative, targeting, and budget management for Zoom.
+ Possessing experience with display, paid social, and content syndication channels.
+ Developing and analyzing detailed reports covering bids, device, audience segments, geo and demographic targets, and asset performance.
+ Generating comprehensive reports for internal marketing teams and cross-functional stakeholders.
+ Acting as a subject matter expert in digital marketing trends, actively participating in team meeting and brainstorms.
+ Collaborating closely with cross-functional teams, including Web Marketing, Integrated Marketing, Customer Marketing, and Brand, to implement best practices, identify testing opportunities, and develop robust testing roadmaps.
+ Contributing to creative strategy alongside internal design resources to continuously develop and test new creative assets.
+ Managing complex work-streams and initiatives aligned with overall marketing objectives, establishing internal procedures and policies as needed.
What we're looking for
+ 5+ years of experience in performance paid media, with an emphasis on display, paid social and content syndication.
+ Possess a BA/BS in marketing, communications, or related field.
+ Bring experience as a digital marketing generalist with experience in one of three channels: display, paid social, or content syndication.
+ Have familiarity with platforms such as Google Marketing Platform, TTD, Demandbase, 6sense.
+ Bring experience with advertising on LinkedIn, Facebook, Reddit and other social networks.
+ Have experience working on B2B / SaaS marketing teams targeting an IT Decision Maker (ITDM) audience.
+ Have a data-driven approach, attention to detail, advanced Excel skills, and the ability to manage multiple projects simultaneously.
Salary Range or On Target Earnings:
Minimum:
$76,800.00
Maximum:
$186,200.00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
08/26/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
Senior Digital Marketing Specialist

Posted 4 days ago
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Job Description
#additional Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, colour, religion, sex, national origin, age, marital status, genetic information, disability, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with laws and regulations and ensures equitable opportunities in all aspects of employment. At Stantec we are committed to ensuring our recruitment process is accessible to all. If you require reasonable adjustments to be made during the recruitment process then please inform a member of our Talent Acquisition team.
Associate, Digital Brand Marketing, Liberty Street, New York, NY
Posted 16 days ago
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Job Description
Country: United States of America
**Your Journey Starts Here:**
Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.
An exciting journey awaits, if you are interested in exploring the possibilities **We Want to Talk to You!**
**The Difference You Make:**
As an **Associate, Digital Brand Marketing** at Santander, you'll be a key driver of our brand's visibility and performance across paid media. Your expertise in **digital media advertising** will be critical as you lead the planning, execution, and optimization of multi-channel campaigns across platforms including **social, influencer, display, video, audio, connected TV, and emerging media** -with select support for **traditional formats** such as out-of-home and broadcast integration.
You'll collaborate with internal stakeholders and external agencies to ensure every campaign is strategically sound, insight-driven, and performance-optimized. Your efforts will directly support Santander's growth and brand awareness objectives across business lines.
+ **Lead Paid Media Campaigns** : Strategically manage end-to-end paid media programs across all digital channels including paid social, programmatic display, online video (YouTube), influencer marketing, connected TV (CTV), digital audio, and more.
+ **Support Traditional Integration** : Align digital efforts with select traditional channels such as out-of-home and broadcast media to ensure a cohesive brand presence across touchpoints.
+ **Partner with Media Agencies** : Drive collaboration with digital media agencies to develop, activate, and optimize campaigns, ensuring alignment with brand objectives and KPIs.
+ **Digital Strategy Development** : Create and evolve media strategies that reflect audience insights, channel performance, and brand goals across all digital properties.
+ **Cross-Functional Collaboration** : Serve as the critical connector between Brand Strategy and Media Execution teams, ensuring fluid communication, shared learning, and cohesive execution.
+ **Campaign QA & Activation** : Review and traffic all digital media assets, providing strategic and creative feedback to ensure campaigns launch on time and meet quality standards.
+ **Data-Driven Optimization** : Utilize analytics and past performance insights to continuously test, refine, and improve campaign effectiveness-driving a strong test-measure-learn discipline.
+ **Media Alignment** : Ensure paid digital campaigns are tightly integrated with offline media and personalized (1:1) marketing strategies.
+ **Opportunity Hunting** : Identify and propose new digital media opportunities across channels and platforms for Santander and Openbank.
**What You Bring:**
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
+ Bachelor's Degree or equivalent work experience: Marketing, Business, Communications, Web/Graphic Design or equivalent field - **Required.**
+ Master's Degree Marketing, Business, Communications, Web/Graphic Design or equivalent field - **Preferred.**
+ **5+ years** of experience in **paid media advertising** , with hands-on campaign management across major digital platforms (required).
+ **5+ years** in the **financial services industry** or another highly regulated vertical (required).
+ Proven expertise in **digital media buying** and **cross-channel campaign execution** across platforms including:
+ Paid Social
+ Programmatic
+ Online Video
+ Influencer Marketing
+ Digital Audio
+ Connected TV
+ Out-of-Home and Linear TV (collaborative integration)
+ Strong understanding of media planning, measurement frameworks, and campaign analytics.
+ Deep familiarity with compliance considerations for financial services advertising, particularly in social and digital.
+ Excellent written and verbal communication skills with the ability to present strategy, performance, and business cases for paid media investments.
+ Adaptable, collaborative, and highly organized with outstanding time and stakeholder management.
+ Demonstrated success in managing complex, multi-channel paid campaigns and delivering measurable results.
+ A track record of driving innovation in media execution or media tech adoption.
**Certifications:**
No Certifications listed for this job.
**It Would Be Nice For You To Have:**
Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
**What Else You Need To Know** **:**
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
**Base Pay Range**
Minimum:
$75,000.00 USD
Maximum:
$130,000.00 USD
**Link to Santander Benefits:**
**Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com) ( Culture:**
We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
**EEO Statement:**
At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
**Working Conditions** :
Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.
**Employer Rights:**
This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
**What** **To Do Next** **:**
If this sounds like a role you are interested in, then please apply.
We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at to discuss your needs.
**Primary Location:** Boston, MA, Boston
**Other Locations:** Massachusetts-Boston
**Organization:** Santander Bank N.A.
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO
Director of Social Marketing

Posted 2 days ago
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Job Description
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
Our is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
Our Marketing team is looking for a strategic and results-driven Director of Social Marketing to lead Coinbase's online presence across multiple social platforms. We are looking for someone who will be responsible for crafting and executing strategies that engage Coinbase's global audience, amplify our brand voice, and foster meaningful conversations about crypto and Web3. This person will lead the Social team to drive impactful campaigns, build community, and shape the narrative in one of the most exciting industries today.
*What you'll be doing:*
* Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders that best engages with two core audiences - the crypto curious and the crypto forwards
* Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns
* Accelerate growth in our social followings and engagement rates across all channels
* Establish rigor and best practices for how we work cross functionally with Product, Comms, Policy, and Brand to clearly articulate our point of difference
* Drive reporting and learnings through clear data-driven measurements
* Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships
* Strategically coordinate with Exec Leadership Team in moments of crisis or emergency, and thoughtfully advise on urgent communications
* Manage a team of social strategists and content managers to flawlessly execute the strategy you've built
*What we look for in you:*
* 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a combination of in-house and agency experience strongly preferred
* 5+ years of experience leading social marketing teams
* Clear track record of articulating strategy and gathering buy-in from stakeholders, as well as driving repeatable formats that engage
* Deep understanding of brand and social metrics, and an ability to connect them back to business objectives
* Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders
* Ability to chart a course for team members and guide them from strategy thru execution and measurement
* Can successfully build trusting relationships with executive stakeholders, and is looked to as a trusted advisor when urgency and fast action are paramount
*Nice to haves:*
*
* Experience in Tech or Finance
* Experience in Brand Marketing/Advertising or Comms
Job #: P70948
*Pay Transparency Notice:* Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$253,895-$298,700 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
*The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment*. To request a reasonable accommodation due to disability, please contact accommodations(at)coinbase.com
Lead Director Brand & Industry Marketing - CVS Media Exchange (CMX)

Posted 4 days ago
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Job Description
As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
**Position Summary**
Do you have a passion for building a brand and implementing innovative marketing programs to create differentiation in a cluttered, yet fast growing industry? Are you deeply familiar with retail media brand strategy, brand narrative & campaign development, multi-channel (paid, owned, and earned) execution, event marketing, and demand generation - have executed at scale, driving business results and brand equity along the way?
Do you thrive off fast-paced environments, where sales enablement demands, and new product launches happen often - not once or twice a year? If you answered yes - come join the CVS Media Exchange (CMX) business as the Lead Director of Brand & Industry Marketing Strategy!
**Responsibilities**
In this position, you will lead a small but mighty team focused on defining and building the CMX brand, properly positioning CMX internally and externally, and identifying how the brand comes to life to create long-term equity. As a strategic, creative, and operationally driven leader you will inspire innovative brand marketing, communications and storytelling across all communications and touchpoints as well as industry activations. You will also be responsible for developing the annual marketing and editorial calendar supported with campaigns to drive advertiser acquisition and retention, as well as implement a lead management process for the Partner Management Team. You will report to the Head of CMX Marketing, with close partnership across the broader Monetization Leadership Team, Corporate Communications, and Heart Haus, internal CVS Health agency.
You will have six main focuses but the opportunities for impact are limitless:
1) Own the CMX brand strategy, architecture, content calendar and narrative across all touch points.
2) Drive the development and strategy for the CMX marketing plan and annual activation calendar including messaging strategy, industry events & speaking engagements, as well as sales enablement, including new advertiser acquisition and client extensions.
3) Define the owned and earned content calendar activating across channels (CMX site, LinkedIn page, eNewsletter) as well as in partnership with CVS Health Corporate Communications and external PR agency to garner earned coverage.
4) Partner with Consumer Insights to understand our advertisers and the comms opportunities as it relates to our offering, awareness, and overall satisfaction via semi annual brand tracker surveys.
5) Develop and managing the annual marketing budget, analyzing spending, and ensuring cost-effectiveness and return on marketing activities.
6) Lead and mentor a growing team of marketers, prioritizing activities that support CMX's strategic goals while fostering a culture of inspiration, growth and empowerment.
**About CMX**
CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
**Hybrid model with 3 onsite days/week at one of these locations:**
+ Boston, MA
+ Wellesley, MA
+ Woonsocket, RI
+ New York / Soho area, NY
+ Blue Bell, PA
+ Chicago, ILTravel requirement is up to 25%.
**Required Qualifications**
+ 8+ years of marketing strategy experience with a strong foundation of retail or commerce media , as well as B2B consumer product goods, pharma, & media agency as a customer understanding
+ 6+ years cross-functional leadership experience.
+ 4+ years of brand marketing or commerce agency/strategy experience.
+ 4+ years of digital marketing experience including examples of testing and validating emerging opportunities, with considerable emphasis on B2B content
+ 2+ years of brand or category management experience a plus
**Preferred Qualifications**
+ Strong Retail/Commerce Media acumen with a clear understanding of the landscape including the market position of each major player
+ Proven B2B storyteller, skilled at distilling complex concepts to compelling and audience-centric content
+ Editorial mindset capable of managing a flexible B2B content and event calendar responsive to changing market dynamics and priorities
+ Demonstrated ability to work in a highly matrixed organization, collaboratively with internal and external business partners
+ Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment
+ Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
+ Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
+ Experience with relevant marketing technology and channels, including marketing enablement, lead generation and management
+ Makes fact-based decisions that balance analytic insights with personal experience
+ Knows how to get things done through formal channels as well as relationships with colleagues across the organization
**Education**
+ Bachelor's or advanced degree in Business, Marketing, Communications or related field or equivalent (HS Diploma + 4 yrs experience) required.
+ MBA preferred.
**Pay Range**
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
**Great benefits for great people**
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
+ **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .
+ **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
+ **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit anticipate the application window for this opening will close on: 09/12/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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