43 Advertising jobs in Boise

**About the Role**
We're hiring a strategic and hands-on Business Solutions Consultant for the Marketing and Advertising Services team within Cognizant's Moment practice. In this role, you would be part of the global team of Marketing and Content specialists known for envisaging and delivering solutions that unite the best of creativity and technology. This particular team is designed to compete with marketing and advertising agencies, to compete by delivering a new generation of differentiated solutions to CMOs and their teams.
Cognizant Moment reinvents experience in an AI-enabled world. As a team of over 18,000 creative leaders and technology experts, Cognizant Moment helps businesses create a new kind of experience ecosystem. We combine big data insights with the imaginative application of generative AI to drive innovation and deliver hyper-personalized, dynamic experiences that drive brand growth and differentiation.
We deliver end-to-end experiences across this AI enabled world in these areas:
+ Experience transformation
+ Digital products and platforms
+ Learning and employee experience
+ Marketing and content
+ Commerce
+ Customer service
The Marketing and Advertising team within Moment is a disruptor in the marketing space by combining proven marketing strategy and creative skills with deep technology and engineering capabilities. We're best known for strategizing, crafting and orchestrating modern marketing and advertising experiences that are dynamic, personalized and global in scale.
The most common opportunities we build solutions for are:
+ Marketing orchestration/implementation/Martech
+ Marketing audience/data/performance optimization
+ Leveraging AI/technology for better creativity and effectiveness
In these areas and beyond, we pursue unique solutions that challenge conventional agency solutions to better foster growth, attract new customers, strengthen loyalty, and drive new revenue streams. Creating and realizing these unique solutions is where you come in.
**Work Model**
We strive to provide flexibility wherever possible. Based on this role's business requirements, this is a remote position open to qualified applicants based in the United States, preferably on the East Coast or Central US. This role does require some travel, estimated at a maximum of 25%. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
In this role, you will:
+ **Craft solutions:** in response to early-stage client conversations and RFPs (led by Cognizant Moment Experience Partners), develop marketing and advertising solutions and proposals individually and as a team.
+ **Lead new solution deliveries:** following client buy-in to proposed solution, land engagement and lead initial delivery as envisaged. Gradually reduce involvement over time as delivery settles but retain oversight and accountability.
+ **Refine and standardize offers:** ensure feedback from clients is fed back into solutions and offers, and that core solutioning materials are standardized and centralized for use across teams.
+ **Lead marketing specialists across competencies and service lines:** nurture the network of sales and solution experts across Cognizant Moment and beyond to build and deliver marketing and advertising solutions that embody the best of what the business has to offer.
**What you need to have to be considered**
+ You have a deep experience in marketing and advertising, including within agencies and facing into senior marketing clients on large scale deliveries and pitches. Likely you've been in client services or a been a client leader during your career.
+ You have worked in or adjacent to large, complex global consultancy organizations with sophisticated technology capabilities and breadth of clients.
+ You know what good looks like in marketing and advertising. You understand the value of conventional strategic and creative capabilities.
+ You have proven expertise in, and a passion for progressive marketing strategies, Martech, using AI (e.g. for strategy, for orchestration and creative development) and new technology more broadly.
+ You are excited about disrupting the status quo and competing with agencies by developing and implementing new solutions that they aren't capable of.
+ You've led clients through solutions and also have had accountability for accounts and client deliveries.
+ You've been the key decision maker: the one who decides and controls the narrative of the solution, keeps everyone on track and ensures we do what we say we will when the opportunity lands.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
The annual base salary for this position is between $170,000-$180,000. This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.
**Benefits:**
Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
+ Medical/Dental/Vision/Life Insurance
+ Paid holidays plus Paid Time Off
+ 401(k) plan and contributions
+ Long-term/Short-term Disability
+ Paid Parental Leave
+ Employee Stock Purchase Plan
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Description & Requirements

Maximus is seeking a tech-savvy and analytical individual to join our team as an Associate Specialist in Digital Advertising & Innovation. This role offers a unique blend of responsibilities at the intersection of AI, digital marketing and talent acquisition. You'll support the execution of paid media campaigns, explore ways to leverage emerging technologies like machine learning, AI and automation and collaborate across teams to streamline workflows and enhance user experience. This is a great opportunity to gain hands-on experience in a fast-paced, purpose-driven environment.

Essential Duties and Responsibilities:
- Identify opportunities to leverage technology to automate processes for the talent acquisition team.
- Support the analysis of operational challenges and recommend practical, data-informed solutions.
- Develop methods of business process monitoring to enable proactive addressment of process challenges.
- Streamline business processes and workflows for the talent acquisition team
- Support talent acquisition leadership in the adoption of efficient, scalable end-to-end processes.
- Provide support and training the talent acquisition staff on internal processes and systems.
- Partner with multiple teams to identify and articulate business needs and support the talent acquisition system upgrade, integration, and testing.

Additional Duties and Responsibilities:

- Utilize ML tools to analyze and optimize marketing efforts, including predictive analytics, machine learning algorithms, and automated insights.

- Develop and manage content workflows, including copy generation, image creation, and video production.

- Support the execution of digital media campaigns across a variety of paid advertising platforms.

- Collaborate with content and creative teams for campaign assets such as ad visuals and messaging.

- Collaborate with cross-functional teams to design and refine webpages that are visually engaging, intuitive, and aligned with user needs, ensuring seamless user experiences across web and mobile platforms.

Minimum Requirements

- Bachelor's degree in relevant field of study and 0-3 years of relevant professional experience required, or equivalent combination of education and experience.

Preferred Skills and Qualifications:

- AI & ML tools and packages (e.g., TensorFlow, PyTorch, scikit-learn, OpenAI, Hugging Face).

- Experience with robotics and automation (e.g., UiPath, Automation Anywhere, Blue Prism).

- Programming languages: Python, R, Java, C++.

- Familiarity with AI-powered content generation tools (e.g., ChatGPT, Midjourney, Jasper, Synthesia).

- Marketing background preferred.

- Digital advertising experience (e.g., Google Ads, Meta Ads, LinkedIn Campaign Manager) preferred.

- UI/UX experience (HTML5, CSS3, JavaScript).

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EEO Statement

Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Minimum Salary

$

55,200.00

Maximum Salary

$

73,000.00

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit .
**Duties and Responsibilities**
+ Contributes to the planning, development, and implementation of marketing communications materials and activity.
+ Creates prints and electronic marketing materials and company literature.
+ Copies, edits, proofreads, and revises communications.
+ Works with consulting and operations staffs to develop marketing messages and strategies.
+ Assists in management of the firm's social media channels.
+ Manages firm-wide marketing statistics.
+ Researches relevant topics in the development of marketing materials.
+ Promotes the firm through public relations initiatives.
**Required Skills**
+ Strong creative, strategic, analytical, organizational, and personal sales skills.
+ Computer literacy in word processing and Microsoft Office.
+ Ability to manage multiple projects simultaneously and adhere to deadlines.
**Qualifications**
+ Bachelor's degree in journalism, marketing, public relations preferred.
+ 3+ years relevant experience.
**Working Conditions**
+ Remote or Hybrid
**The above is intended to describe the general contents and requirements of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive statement of all duties, responsibilities or skills of personnel so classified.**
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides the following reasonable range of compensation for this role below. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
Range: $65,600-$75,800
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.

**_What Product and Solutions Marketing contributes to Cardinal Health_**
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
**_Job Summary_**
The Marketing Communications and Enablement Manager , Product & Solutions Marketing executes marketing communications strategies for Cardinal Health at-Home Solutions, a business focused on direct to patient care. Based on Marketing strategies and initiatives outlined by the Director and Sr. Manager, the Marketing Communications and Enablement Manager develops and orchestrates the creation and distribution of communications to various audience types, both in a B2B and B2C capacity. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages all communications requests, and assists with key projects for sales, category management, and marketing.
**_Responsibilities_**
**1. Communications Strategy & Execution**
+ Own and execute the overarching communications strategy to support brand, product, and sales initiatives.
+ Develop and distribute compelling content across multiple customer channels (digital, print, email, web, etc.).
+ Ensure messaging consistency and alignment with brand guidelines across all touchpoints.
**2. Customer-Facing Communications**
+ Create and manage communications for various customer segments including HMEs, DMEs, and home health/hospice agencies.
+ Coordinate the delivery of product updates and transactional messages.
+ Collaborate with internal teams to tailor messaging for specific audiences and distribution channels.
**3. Sales Enablement**
+ Partner with sales leadership to identify communication needs that support sales goals and performance.
+ Develop tools, collateral, and resources that enable the sales team to effectively engage customers.
+ Respond to ad hoc requests that enhance sales productivity and customer engagement.
**4. Tradeshow & Event Support**
+ Assist in the planning, coordination, and execution of tradeshows and industry events.
+ Manage pre-event communications, booth materials, and post-event follow-ups.
**5. Budget & Expense Management**
+ Track and manage monthly marketing expenses, ensuring alignment with budget forecasts.
+ Support reporting and reconciliation processes in collaboration with finance and procurement teams.
**6. Cross-Functional Collaboration**
+ Work closely with product marketing, digital marketing, creative services, and sales operations.
+ Serve as a liaison between marketing and other departments to ensure timely and accurate communication delivery.
**7. Performance Monitoring & Optimization**
+ Monitor engagement metrics and campaign performance to inform future communications.
+ Use tools like Salesforce Marketing Cloud to analyze effectiveness and optimize outreach strategies.
**8. Additional Responsibilities**
+ Support other marketing initiatives and special projects as needed.
+ Stay current on industry trends and best practices to continuously improve communication efforts.
**_Qualifications_**
+ 4-8 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $80,900 - $115,500
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 11/10/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (

Our client is a dynamic and innovative integrated marketing agency renowned for its creative campaigns and strategic insights. We are seeking a highly experienced Senior Digital Marketing Strategist with a strong focus on Public Relations and Communications to join our fully remote team. This role will be instrumental in developing and executing comprehensive digital strategies that enhance brand visibility, manage reputation, and drive meaningful engagement for our diverse portfolio of clients. You will be at the forefront of crafting compelling narratives and leveraging digital channels to achieve significant PR and communication objectives.

Responsibilities:

• Develop and implement data-driven digital marketing strategies that align with clients' PR and communication goals.
• Oversee and manage social media campaigns, content marketing, SEO/SEM, email marketing, and influencer collaborations.
• Craft compelling press releases, media pitches, and other communication materials tailored for various digital platforms.
• Monitor online conversations and media mentions, proactively managing brand reputation and addressing potential crises.
• Analyze campaign performance using analytics tools, providing regular reports and actionable insights to clients and internal teams.
• Collaborate with cross-functional teams (creative, content, account management) to ensure integrated campaign execution.
• Identify emerging digital trends and technologies relevant to PR and communications, recommending innovative approaches.
• Build and maintain strong relationships with media contacts and key influencers.
• Develop and manage digital marketing budgets effectively, ensuring optimal ROI.
• Stay abreast of industry best practices and evolving algorithms across all major digital platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with a significant emphasis on PR and communications strategy.
• Proven success in developing and executing digital campaigns that have achieved measurable PR outcomes.
• Deep understanding of SEO, SEM, social media marketing, content strategy, email marketing, and analytics platforms (e.g., Google Analytics, social media insights).
• Exceptional written and verbal communication skills, with a talent for storytelling and persuasive writing.
• Experience managing online reputation and crisis communications is essential.
• Proficiency in using social media management tools and PR monitoring software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• A strong understanding of the media landscape and relationships with journalists/influencers is a plus.
• Must be legally authorized to work in the United States and possess a reliable internet connection for remote work.

This is an exciting opportunity to lead impactful digital PR and communication strategies for a variety of clients in a fully remote capacity. If you are a strategic thinker with a passion for digital storytelling and reputation management, we want to hear from you.

What you can expect
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote

VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-

Our client is looking for an innovative and results-driven Digital Marketing Strategist to lead their marketing efforts from Boise, Idaho, US . This role demands a forward-thinking individual with a proven track record in developing and executing comprehensive digital marketing campaigns across multiple platforms. You will be responsible for defining, planning, and implementing digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. Key responsibilities include managing SEO/SEM, email marketing, social media campaigns, content marketing, and paid advertising (PPC/social ads). You will conduct market research to identify trends and opportunities, analyze campaign performance using analytics tools, and provide actionable insights for optimization. The ideal candidate will possess strong analytical skills, a deep understanding of digital marketing best practices, and proficiency with marketing automation and CRM software. You will collaborate closely with cross-functional teams, including sales, product development, and design, to ensure marketing initiatives align with business objectives. Developing and managing the marketing budget, forecasting, and reporting on ROI are also crucial aspects of this position. A passion for all things digital, creativity, and a proactive approach to problem-solving are highly valued. This is an exciting opportunity to shape the digital presence of a growing organization and make a tangible impact on business success. A Bachelor's degree in Marketing, Business, Communications, or a related field is required. Significant experience in a similar digital marketing role is essential.

Our client is a rapidly growing company seeking a highly creative and data-driven Digital Marketing Strategist to lead our online presence. This is a fully remote position, empowering you to work from anywhere within the US while contributing to our innovative marketing campaigns. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, and engagement. Our remote-first culture emphasizes collaboration, creativity, and measurable results. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. This role requires a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.

Key responsibilities include:

• Developing and executing integrated digital marketing strategies aligned with business objectives.
• Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Implementing and overseeing SEO strategies to improve organic search rankings and visibility.
• Creating engaging and relevant content for various digital platforms, including social media, blogs, and email newsletters.
• Managing and growing the company's social media presence across relevant platforms.
• Developing and executing email marketing campaigns, including list segmentation and automation workflows.
• Analyzing website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
• Reporting on key digital marketing metrics and KPIs, providing actionable insights and recommendations for improvement.
• Staying current with digital marketing trends, best practices, and emerging technologies.
• Collaborating with internal teams (sales, product, design) to ensure cohesive brand messaging and campaign execution.
• Managing relationships with external vendors and agencies as needed.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus. A minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management and strategy development, is required. Expertise in SEO, SEM, social media marketing, content marketing, and email marketing is essential. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, SEMrush) is mandatory. Strong analytical and problem-solving skills, with the ability to translate data into strategic insights, are critical. Excellent written and verbal communication skills are necessary. The ability to thrive in a fully remote, collaborative environment is key. Join our innovative team and shape our digital future from Boise, Idaho, US .