68 Brand Manager jobs in Boise
Brand Manager
83701 Hidden Springs, Idaho
$90000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking an innovative and strategic Brand Manager to drive growth and enhance brand presence for their Fast-Moving Consumer Goods (FMCG) portfolio in Boise, Idaho, US . This role is critical in developing and executing comprehensive brand strategies that resonate with target consumers and achieve business objectives. You will be responsible for market analysis, consumer insights, product positioning, and the development of integrated marketing campaigns across various channels. The ideal candidate will possess a strong understanding of the FMCG market, with a proven track record of successful brand management. Key responsibilities include developing annual brand plans, managing marketing budgets, collaborating with cross-functional teams (sales, product development, R&D), and overseeing advertising and promotional activities. You will monitor brand performance, analyze market trends, and identify opportunities for innovation and expansion. Excellent analytical, communication, and leadership skills are essential. The ability to translate consumer insights into actionable marketing plans is paramount. We are looking for a creative thinker with a passion for consumer brands and a strategic mindset. Experience in digital marketing, social media strategy, and retail activation is highly desirable. This is an exceptional opportunity to shape the future of well-known brands, drive market share, and make a significant impact on the company's success within a dynamic and competitive industry.
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0
Brand Manager - FMCG
83702 Hidden Springs, Idaho
$95000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an innovative and results-oriented Brand Manager to drive growth and enhance market presence from Boise, Idaho, US . This is a fully remote opportunity, allowing you to shape brand strategy from anywhere. You will be responsible for developing and executing comprehensive marketing plans that align with business objectives, focusing on building strong consumer connections and increasing market share. The ideal candidate will have a proven track record in brand management, possessing deep insights into consumer behavior, market trends, and competitive landscapes within the FMCG industry. Your responsibilities will encompass everything from product positioning and marketing campaign development to budget management and performance analysis. You will collaborate closely with internal teams, including sales, product development, and external agencies, to ensure cohesive brand messaging and effective execution across all channels. We are looking for a creative thinker with strong analytical abilities, excellent leadership qualities, and the capacity to inspire teams to achieve ambitious goals. The ability to translate market insights into actionable strategies and manage multiple projects simultaneously is crucial. This role offers the unique chance to impact brand trajectory and consumer engagement within a fast-paced and rewarding industry, all while enjoying the flexibility of a remote-first work environment. Key responsibilities include:
- Developing and implementing annual brand plans, including marketing strategies, campaigns, and promotional activities.
- Conducting market research and competitive analysis to identify opportunities and threats.
- Managing the brand's P&L and marketing budget effectively.
- Overseeing the development of marketing collateral and advertising materials.
- Collaborating with product innovation teams to identify new product opportunities and enhancements.
- Monitoring brand performance metrics and sales data, providing regular reports and insights.
- Building and maintaining strong relationships with advertising agencies, media partners, and other vendors.
- Ensuring consistent brand messaging and visual identity across all touchpoints.
- Leading and motivating cross-functional teams to achieve brand objectives.
- Staying abreast of consumer trends and industry best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, specifically within the FMCG sector.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Strong understanding of consumer insights, market analysis, and digital marketing.
- Excellent leadership, communication, and presentation skills.
- Proven ability to manage budgets and P&Ls.
- Experience with market research tools and analytics platforms.
- Ability to work independently and thrive in a remote work environment.
- Creative and strategic thinking abilities.
- Proficiency in project management.
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1
FMCG Brand Manager
83701 Hidden Springs, Idaho
$95000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Brand Manager to spearhead the strategic development and execution of their product portfolio. This is a pivotal role based at our Boise, Idaho headquarters, demanding a deep understanding of consumer markets, brand positioning, and go-to-market strategies. You will be responsible for the entire brand lifecycle, from conceptualization and product launch to ongoing brand stewardship and performance analysis. Key responsibilities include conducting market research to identify consumer trends and competitive landscapes, developing compelling brand strategies and marketing plans, and managing product development initiatives. You will work closely with sales, marketing, R&D, and supply chain teams to ensure cohesive brand messaging and product availability. The ideal candidate possesses strong analytical skills, exceptional creative thinking, and a proven ability to drive brand growth and market share. Experience in managing P&L for brands, developing integrated marketing campaigns, and evaluating campaign effectiveness is essential. You should be adept at translating consumer insights into winning product propositions and marketing activations. This role requires strong leadership qualities, excellent presentation skills, and the ability to influence cross-functional stakeholders. While this position is not remote, it offers a dynamic work environment with opportunities for professional growth and impact within a vibrant industry. We are looking for a strategic thinker and a results-oriented individual who can elevate our brands to new heights. If you are passionate about building brands and possess a proven track record in the FMCG industry, we encourage you to apply. Your responsibilities will encompass:
- Developing and executing comprehensive brand strategies
- Conducting market research and competitive analysis
- Managing product lifecycle and new product launches
- Overseeing marketing campaign development and execution
- Analyzing brand performance and market trends
- Collaborating with sales and trade marketing teams
- Managing brand P&L and budget
- Ensuring consistent brand messaging across all channels
- Identifying opportunities for brand innovation and growth
- Building strong relationships with external agencies and partners
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2
Brand Manager - Global FMCG
83701 Hidden Springs, Idaho
$125000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is looking for an innovative and strategic Brand Manager to lead their flagship FMCG (Fast-Moving Consumer Goods) brands in Boise, Idaho, US . This pivotal role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitability. You will oversee all aspects of brand management, including market research, product positioning, advertising campaigns, promotional activities, and P&L management. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. A proven track record of successful brand launches and growth initiatives is essential. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and external agencies, to ensure cohesive brand messaging and execution. This role requires strong analytical skills, creative thinking, and exceptional leadership abilities. You will be responsible for setting brand objectives, managing budgets, and measuring campaign performance against key metrics. We are seeking a passionate individual with a demonstrated ability to build strong brands and connect with consumers on an emotional level. If you are a results-driven marketing professional eager to make a significant impact on iconic consumer products, we encourage you to apply. This on-site position offers a fantastic opportunity to contribute to a leading company in the fast-paced world of consumer goods.
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3
Senior FMCG Brand Manager
83702 Hidden Springs, Idaho
$120000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and innovative Senior FMCG Brand Manager to lead their brand initiatives. This position is fully remote, offering the flexibility to manage and grow iconic brands from anywhere in the world. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity through innovative marketing campaigns, product development, and consumer engagement. This is an exceptional opportunity for a seasoned marketing professional to make a significant impact in a leading company.
Key responsibilities include:
The ideal candidate will possess an MBA or a Master's degree in Marketing or a related field. A minimum of 7 years of progressive experience in brand management within the FMCG sector is required. Proven success in developing and executing impactful brand strategies, launching new products, and driving significant brand growth is essential. Strong understanding of consumer behavior, market dynamics, and the FMCG retail environment is critical. Excellent analytical, strategic thinking, leadership, and communication skills are paramount. Proficiency in digital marketing and e-commerce strategies is highly desirable. The ability to work independently, manage multiple projects concurrently, and thrive in a fast-paced, remote environment is crucial. This is a fully remote position, perfect for a proactive leader who wants to shape the future of popular consumer brands from **Boise, Idaho, US**, or any other location that supports peak performance.
Key responsibilities include:
- Developing and implementing integrated brand strategies to drive sales, market share, and profitability.
- Conducting market research and consumer insights analysis to identify growth opportunities and market trends.
- Managing the full product lifecycle, from concept development and innovation to product launch and lifecycle management.
- Developing and overseeing annual marketing plans, including advertising, promotions, digital marketing, and public relations.
- Collaborating with cross-functional teams, including sales, R&D, supply chain, and creative agencies, to ensure successful brand execution.
- Managing the brand's budget and ensuring efficient allocation of resources.
- Monitoring brand performance metrics and adjusting strategies as needed to achieve objectives.
- Building strong relationships with external partners, including advertising agencies and retail customers.
- Championing the brand vision and ensuring consistent brand messaging across all touchpoints.
- Staying abreast of competitive activity and identifying emerging trends in the FMCG landscape.
The ideal candidate will possess an MBA or a Master's degree in Marketing or a related field. A minimum of 7 years of progressive experience in brand management within the FMCG sector is required. Proven success in developing and executing impactful brand strategies, launching new products, and driving significant brand growth is essential. Strong understanding of consumer behavior, market dynamics, and the FMCG retail environment is critical. Excellent analytical, strategic thinking, leadership, and communication skills are paramount. Proficiency in digital marketing and e-commerce strategies is highly desirable. The ability to work independently, manage multiple projects concurrently, and thrive in a fast-paced, remote environment is crucial. This is a fully remote position, perfect for a proactive leader who wants to shape the future of popular consumer brands from **Boise, Idaho, US**, or any other location that supports peak performance.
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4
Brand Manager - Packaged Goods
83702 Hidden Springs, Idaho
$130000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is looking for an experienced and dynamic Brand Manager to lead brand strategy and execution for their key product lines. This role is based in Boise, Idaho, US , and will involve extensive collaboration with sales, marketing, product development, and external agencies. You will be responsible for developing and implementing comprehensive marketing plans that drive brand awareness, market share, and consumer engagement. This includes market research, competitive analysis, consumer insights, and translating these into actionable strategies. You will manage the brand's P&L, ensuring profitable growth and achieving financial objectives. The ideal candidate will have a proven track record of successful brand management in the FMCG sector, with expertise in digital marketing, social media, and traditional advertising channels. You will oversee product launches, manage brand messaging, and ensure brand consistency across all touchpoints. Responsibilities include:
- Developing and executing integrated marketing strategies for assigned brands.
- Conducting market research and analyzing consumer trends and competitive landscape.
- Managing the brand's budget and P&L, identifying opportunities for revenue growth and cost savings.
- Leading cross-functional teams to ensure successful product launches and ongoing brand support.
- Developing compelling brand messaging and creative briefs for advertising campaigns.
- Monitoring brand performance metrics and adjusting strategies as needed.
- Building strong relationships with retailers and distribution partners.
- Identifying and evaluating new product opportunities for brand expansion.
- Managing relationships with external agencies, including advertising, PR, and digital marketing firms.
- Ensuring all marketing activities comply with company policies and legal requirements.
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5
Senior Brand Manager, Global Marketing
83701 Hidden Springs, Idaho
$120000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative Senior Brand Manager to lead global marketing initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This fully remote role offers a unique opportunity to shape brand perception and drive market growth from anywhere in the US. You will be instrumental in developing and executing comprehensive brand strategies that resonate with diverse consumer segments across international markets. This includes conducting in-depth market research, analyzing consumer trends, and identifying new opportunities for brand expansion and product innovation.
Key Responsibilities:
Qualifications:
This role is based in Boise, Idaho, US but is designed to be fully remote, offering flexibility and work-life balance. Our client is committed to fostering an inclusive and dynamic work environment.
Key Responsibilities:
- Develop and implement long-term brand strategies, including positioning, messaging, and go-to-market plans.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
- Collaborate with cross-functional teams, including Product Development, Sales, and Creative, to ensure brand consistency and successful product launches.
- Manage and mentor a team of junior brand associates, fostering a culture of collaboration and high performance.
- Track and analyze key brand performance metrics (e.g., market share, brand awareness, customer engagement) and provide regular reports to senior leadership.
- Manage agency relationships and external partnerships to maximize brand impact and ROI.
- Stay abreast of industry trends, competitive landscape, and consumer insights to identify strategic opportunities and challenges.
- Ensure all brand communications and activities are aligned with legal and regulatory requirements.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7-10 years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully developing and launching brands and managing integrated marketing campaigns.
- Strong analytical skills and experience with market research and data analysis tools.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Demonstrated ability to think strategically and creatively, with a passion for consumer insights.
- Experience working in a remote-first environment and managing distributed teams is a significant advantage.
- Proficiency in digital marketing platforms and analytics tools.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
This role is based in Boise, Idaho, US but is designed to be fully remote, offering flexibility and work-life balance. Our client is committed to fostering an inclusive and dynamic work environment.
Apply Now
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6
Brand Manager - Premium Food Products
83701 Hidden Springs, Idaho
$85000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a highly respected name in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a creative and strategic Brand Manager to lead the development and execution of marketing initiatives for a portfolio of premium food products. This role, based in Boise, Idaho, US , requires a passionate individual with a deep understanding of consumer insights, market trends, and brand storytelling. You will be responsible for driving brand growth, increasing market share, and enhancing brand equity through innovative campaigns and product strategies.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives and volume growth.
- Conduct market research and consumer analysis to identify opportunities and potential threats.
- Manage the brand's P&L, including budget allocation, forecasting, and performance tracking.
- Oversee product development, innovation pipeline, and packaging design to ensure alignment with brand positioning.
- Collaborate with cross-functional teams, including sales, R&D, operations, and advertising agencies, to ensure seamless execution of brand initiatives.
- Lead the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for optimization.
- Build and maintain strong relationships with key stakeholders, including retailers and suppliers.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay informed about competitor activities and industry best practices in the FMCG market.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of brand management experience within the FMCG industry, preferably with food products.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent leadership, communication, and project management skills.
- Creative thinker with a passion for food and consumer brands.
- Experience managing budgets and P&L responsibilities.
- Proficiency in marketing analytics tools and software.
Apply Now
7
Brand Manager - Consumer Packaged Goods
83701 Hidden Springs, Idaho
$115000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a dynamic player in the FMCG sector, is looking for an innovative and strategic Brand Manager to join their team in Boise, Idaho, US . This role is responsible for developing and executing comprehensive brand strategies that drive growth, market share, and profitability for assigned product lines. The ideal candidate will possess a strong understanding of consumer behavior, market dynamics, and the full marketing mix, with a proven track record of successfully launching and growing brands. You will lead all aspects of brand management, including market research, product innovation, advertising and promotion, pricing, and channel strategy. Your responsibilities will involve collaborating closely with cross-functional teams, including R&D, sales, supply chain, and agencies, to ensure cohesive brand execution. This position requires a keen analytical ability to interpret market data, identify opportunities, and translate insights into actionable brand plans. The successful candidate will be adept at managing budgets, overseeing creative development, and measuring the effectiveness of marketing campaigns. We are seeking a creative thinker with strong leadership skills, capable of inspiring teams and driving consensus. A passion for building strong consumer brands and a deep understanding of the FMCG landscape are essential. This is an exciting opportunity to shape the future of well-known consumer products and make a significant impact in a fast-paced industry.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and revenue growth.
- Conduct market analysis, consumer research, and competitive monitoring to identify opportunities and threats.
- Oversee product innovation pipeline, from concept development to market launch.
- Develop and execute integrated marketing communications plans, including advertising, digital, and promotional activities.
- Manage brand P&L and budget, ensuring profitable growth.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Lead cross-functional teams (R&D, Sales, Supply Chain, Agencies) to ensure brand consistency and success.
- Monitor brand performance metrics and adjust strategies as needed.
- Identify and cultivate strategic partnerships and sponsorships.
- Stay abreast of industry trends and emerging consumer behaviors.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5+ years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and launching successful consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Experience with P&L management and budget oversight.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership, communication, and interpersonal skills.
- Proficiency in marketing analytics tools and software.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Apply Now
8
Brand Manager - Consumer Packaged Goods
83701 Hidden Springs, Idaho
$110000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding Consumer Packaged Goods (CPG) company, is seeking a strategic and results-oriented Brand Manager to join their marketing team. This role operates on a hybrid model, combining essential in-office collaboration with the flexibility of remote work, based in **Boise, Idaho, US**. The successful candidate will be responsible for developing and executing brand strategies that drive market share, consumer engagement, and revenue growth for key product lines.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand plans, including marketing objectives, strategies, and tactics, aligned with overall company goals.
- Conduct market research and analyze consumer insights, competitive landscapes, and category trends to identify growth opportunities and inform brand strategies.
- Manage the P&L for assigned brands, including forecasting, budgeting, and optimizing marketing spend for maximum ROI.
- Lead the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, advertising, public relations, and in-store promotions.
- Collaborate closely with cross-functional teams, including sales, product development, R&D, supply chain, and agency partners, to ensure seamless brand execution.
- Oversee product innovation pipeline, from concept development to launch, ensuring alignment with brand positioning and consumer needs.
- Develop compelling brand messaging and creative assets, ensuring consistency across all touchpoints.
- Monitor brand performance metrics, analyze sales data, and report on key performance indicators (KPIs), making recommendations for optimization.
- Build and maintain strong relationships with key retail partners and external stakeholders.
- Stay abreast of industry best practices and emerging marketing trends in the CPG sector.
- Provide mentorship and guidance to junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of progressive experience in brand management, preferably within the CPG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns that have driven significant business results.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent understanding of marketing principles, consumer behavior, and market dynamics within the CPG space.
- Demonstrated experience in managing P&Ls and budgets effectively.
- Proficiency in digital marketing, social media strategy, and data analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Strong project management capabilities and the ability to manage multiple priorities effectively.
- Creative thinker with a passion for building strong, consumer-centric brands.
- Ability to thrive in a fast-paced, collaborative, and often matrixed environment.
Apply Now
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