95 Brand Strategist jobs in California

Our client is seeking a visionary and data-driven Remote Brand Strategist to shape and elevate their brand presence in the highly competitive FMCG sector. This is a fully remote position, offering the flexibility to work from anywhere while contributing to the strategic direction of our brands. You will be responsible for developing compelling brand strategies, understanding consumer insights, and translating them into actionable marketing plans that drive brand awareness, loyalty, and market share. The ideal candidate possesses a deep understanding of branding principles, market dynamics, and digital marketing, with a proven ability to craft resonant brand narratives.

Key Responsibilities:

• Develop and refine comprehensive brand strategies, including brand positioning, messaging, and visual identity.
• Conduct thorough market research and consumer insight analysis to identify key trends and opportunities.
• Translate consumer insights into actionable marketing plans and campaign concepts.
• Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand consistency and effective execution.
• Oversee the creation of compelling brand content across various platforms (digital, social media, traditional).
• Monitor and analyze brand performance metrics, adjusting strategies as needed to achieve objectives.
• Manage brand budgets and ensure optimal allocation of resources.
• Stay abreast of industry best practices, emerging trends, and competitive landscape.
• Ensure all brand communications adhere to brand guidelines and legal requirements.
• Champion the brand vision and ensure its consistent application across all touchpoints.

The successful candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 6 years of experience in brand management or strategic marketing, ideally within the FMCG industry. A strong portfolio showcasing successful brand strategy development and execution is highly desirable. Excellent analytical, strategic thinking, and communication skills are essential. Proficiency in market research tools and analytics platforms is required. Experience with digital marketing, social media strategy, and content creation is crucial. The ability to work independently, manage multiple projects simultaneously, and collaborate effectively in a remote environment is paramount. This role offers a competitive salary, benefits, and the opportunity to significantly impact the growth and perception of well-known brands.

Our client is seeking a creative and strategic Senior Brand Strategist to join their dynamic marketing team in San Diego, California, US . This role is responsible for developing and executing compelling brand strategies that elevate brand recognition, drive consumer engagement, and support business objectives. The ideal candidate will have a deep understanding of branding principles, market dynamics, and consumer behavior, coupled with exceptional analytical and communication skills.

Responsibilities:

• Develop and articulate clear, differentiating brand strategies aligned with business goals and target audience insights.
• Conduct comprehensive market research, consumer analysis, and competitive landscape assessments to inform strategic decisions.
• Define brand positioning, messaging frameworks, and brand voice across all touchpoints.
• Oversee the development and execution of integrated marketing campaigns that reinforce brand identity and drive desired outcomes.
• Collaborate with creative teams to ensure all visual and verbal brand communications are consistent and compelling.
• Measure and analyze brand performance metrics, providing insights and recommendations for optimization.
• Identify opportunities to enhance brand equity and customer loyalty through innovative initiatives.
• Develop brand guidelines and ensure their consistent application across all internal and external communications.
• Work closely with product development, sales, and customer service teams to ensure a unified brand experience.
• Present brand strategies and campaign plans to senior leadership and stakeholders.
• Stay abreast of industry trends, cultural shifts, and emerging marketing technologies to keep brand strategies relevant and impactful.
• Manage external agencies and partners involved in brand development and marketing efforts.
• Foster a strong brand-centric culture within the organization.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA is a plus.
• Minimum of 7 years of experience in brand management, marketing strategy, or a related field.
• Proven ability to develop and implement successful brand strategies that have driven measurable business results.
• Strong understanding of consumer behavior, market research methodologies, and competitive analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and storytelling abilities.
• Proficiency in marketing analytics tools and platforms.
• Experience managing cross-functional projects and collaborating with diverse teams.
• Creative mindset with a keen eye for detail and aesthetics.
• Ability to adapt to evolving market conditions and consumer preferences.
• Experience in a fast-paced agency or corporate marketing environment.
• Demonstrated ability to inspire and influence stakeholders at all levels.

This is an excellent opportunity for a seasoned brand professional to make a significant impact. Join our client and help shape the future of their brands.

Our client, a leading Fast-Moving Consumer Goods (FMCG) company known for its innovative product portfolio, is seeking a strategic and forward-thinking Senior FMCG Brand Strategist to join their marketing team in San Jose, California, US . This hybrid role offers a dynamic blend of in-office collaboration and remote flexibility. You will be instrumental in shaping the long-term vision and strategic direction for key brands, driving brand growth and market share. This position requires a deep understanding of consumer insights, market dynamics, competitive landscapes, and effective brand positioning. You will translate consumer understanding and business objectives into actionable brand strategies, leading cross-functional teams to ensure cohesive brand execution across all touchpoints. Your insights will guide marketing campaigns, product development, and overall brand experience.

Key Responsibilities:

• Develop and implement comprehensive, long-term brand strategies aligned with corporate objectives and market opportunities.
• Conduct in-depth consumer research and analysis to identify key insights, unmet needs, and market trends.
• Define brand positioning, messaging, and value propositions that resonate with target audiences.
• Lead the development of integrated marketing plans, collaborating with various teams (e.g., advertising, digital, product development, sales).
• Analyze competitive activities and market performance, recommending strategic adjustments to maintain and enhance brand equity.
• Oversee brand identity and ensure consistent execution across all consumer touchpoints, including packaging, advertising, digital media, and in-store promotions.
• Manage brand budgets and measure the effectiveness of brand initiatives, providing ROI analysis and recommendations.
• Identify opportunities for brand extension, new product innovation, and market expansion.
• Mentor junior marketing professionals and contribute to the overall growth and development of the marketing function.
• Stay abreast of emerging marketing trends, digital technologies, and consumer behavior shifts.

Qualifications:

• MBA or Master's degree in Marketing, Business, or a related field.
• Minimum of 7 years of experience in brand management, marketing strategy, or related roles within the FMCG sector.
• Proven track record of developing and executing successful brand strategies that have driven significant business growth.
• Deep understanding of consumer insights, market research methodologies, and brand analytics.
• Strong strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and influencing abilities, with experience presenting to senior leadership.
• Proficiency in marketing analytics and data visualization tools.
• Experience working with advertising agencies and cross-functional teams.
• Creative and innovative mindset with a passion for building strong brands.
• Ability to thrive in a fast-paced, collaborative, and evolving work environment.

This is an exceptional opportunity to make a significant impact on the strategic direction of well-known brands within a leading FMCG organization. If you are a strategic marketer with a proven ability to drive brand growth, we encourage you to apply.

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a visionary Senior Brand Strategist with a passion for sustainability. This hybrid role will involve developing and executing innovative brand strategies that emphasize our commitment to eco-friendly packaging solutions. You will be responsible for conducting in-depth market research, analyzing consumer trends, and identifying opportunities to differentiate our brands in a competitive landscape. Key tasks include crafting compelling brand narratives, developing go-to-market plans for new product launches, and managing brand positioning across all marketing channels. You will work closely with product development, marketing, and sales teams to ensure brand consistency and drive consumer engagement. The ideal candidate possesses a strong understanding of the FMCG market, a proven ability to build successful brands, and expertise in sustainability initiatives. Excellent communication, presentation, and strategic thinking skills are essential. You should be adept at translating complex data into clear, actionable insights and have a proven track record of managing multiple projects simultaneously. This role requires a creative and results-oriented individual who can inspire cross-functional teams and deliver measurable business impact. You will play a pivotal role in shaping the future of our brands and reinforcing our position as an environmentally conscious company. This position offers a hybrid work model, balancing remote flexibility with collaborative in-office sessions in **Los Angeles, California, US**, to foster teamwork and innovation.

Our client is seeking a creative and strategic Senior Brand Strategist & Communications Manager to lead the development and execution of compelling brand narratives and integrated communication campaigns. This role is crucial in shaping and amplifying our client's identity across all platforms. You will be responsible for defining brand positioning, messaging, and visual identity, ensuring consistency and impact. The ideal candidate is a seasoned professional with a proven track record in brand management, public relations, and content strategy, possessing exceptional storytelling abilities and a keen understanding of market dynamics.

Responsibilities:

• Develop and implement comprehensive brand strategies to enhance market presence and drive engagement.
• Craft compelling brand messaging, narratives, and key talking points for diverse audiences.
• Oversee the creation of high-quality content across various channels, including digital, social media, print, and events.
• Manage public relations activities, including media outreach, press release development, and crisis communications.
• Collaborate with marketing, product, and sales teams to ensure integrated campaign execution.
• Monitor brand perception and market trends, providing insights and recommendations for strategic adjustments.
• Develop and manage the brand's editorial calendar and content pipeline.
• Measure and report on the effectiveness of brand strategies and communication initiatives.
• Maintain brand consistency across all touchpoints and ensure adherence to brand guidelines.
• Manage relationships with external agencies, vendors, and media contacts.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field; Master's preferred.
• 7+ years of experience in brand management, marketing communications, or public relations.
• Demonstrated success in developing and executing impactful brand strategies and campaigns.
• Excellent writing, editing, and storytelling skills with a strong portfolio of work.
• Proficiency in media relations, corporate communications, and digital marketing.
• Experience with social media strategy, content creation, and analytics.
• Strong understanding of market research and competitive analysis.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent interpersonal and collaboration skills.
• Experience in B2B or B2C marketing environments.

This hybrid role based in San Diego, California, US , offers a blend of in-office collaboration and remote work flexibility. You will be a key player in defining and elevating our client's brand.

Brand Development Intern, MBA - Summer 2026
**_About_** **_this_** **_position_**
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
**What you'll do**
As a Brand Development Intern for our brand Pravana, you will:
+ Apply marketing coursework to real-world projects through hands-on product development and launch activities
+ Conduct competitive product researchto identify market trends and gaps
+ Participate in new product ideationsessions to generate innovative concepts for hair care
+ Support the execution of product launches, including planning, coordination, and rollout
+ Perform financial and data analysisto evaluate product performance and inform strategic decisions
**What makes you a good fit**
+ A master's / graduate student pursuing a degree in Marketing
+ A passion for beauty products and curiosity about consumer trends
+ Strong interest in product development and the innovation process
+ Ability to gather and analyze written, visual, and numerical research
+ Skilled at developing fact-based recommendations using insights from data and market analysis
**Some perks of joining Henkel**
+ Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
+ Countless learning opportunities available through Henkel's online learning platform with over 9,000 professional courses.
+ Networking events with Henkel business leaders, experts and sustainability ambassadors.
+ Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
+ In-person and virtual social events to connect with other Henkel interns across the country.
**Following your internship, you may be invited to join Henkel as a returning intern or full-time employee.**
**Additional information**
+ This internship is NOT eligible for a housing stipend or relocation support.
+ Henkel's Summer 2026 internship program starts on May 27th, 2026, and runs through mid-August.
+ Recruitment for our 2026 internships starts in late August 2025 and runs through early March 2026 or until all our positions are filled.
+ If selected to move forward in our recruitment process, you will receive an email from our talent acquisition team.
+ If a position you applied to is filled by another candidate, you will receive an email from our team alerting you that the position is closed.
The salary for this role is $29-$37/hour. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
**JOB ID:** req75262
**Job Locations:** United States, CA, Culver City, CA
**Contact information for application-related questions:**
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
**Application Deadline:** As long as the vacancy is listed on our Career Site, we are happy to receive your application
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How is work at Henkel

**About this role:**
Wells Fargo is seeking an experienced Lead Marketing Consultant to be a part of our Digital Engagement Marketing team within Consumer, Small and Business Banking (CSBB) Marketing. The Digital Engagement marketing team partners with product partners, creative agencies, targeting SMEs, analysts, and channel groups across CSBB to drive customer growth and retention. This role ensures all team marketing aligns with internal guidelines, reflects Wells Fargo's brand strategy, incorporates Legal, Compliance, and product input, and uses customer-focused language with clear calls to action.
Learn more about the career areas and lines of business at wellsfargojobs.com ( .
**In this role, you will:**
+ Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
+ Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
+ Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors
+ Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
+ Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
+ May lead projects, teams or serve as a peer mentor
**Required Qualifications:**
+ 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
**Desired Qualifications:**
+ Expert campaign management experience with strong, proactive communication
+ Experience across digital marketing channels and implementing best practices across digital channels
+ Ability to influence across teams to integrate customer messaging to drive growth
+ Results-oriented, focused on performance, analyzing to identify trends and optimizations
+ Strong ability to direct creative teams to develop customer-centric marketing campaign assets applying channel best practices to drive results
+ Experience with test and learn agendas that build learnings and continuously apply those to future work
+ Knowledge of digital payment products and solutions
+ Ability to thrive in a fast-paced environment
+ Highly collaborative and can effectively lead a cross-functional team including external, internal and agency partners
+ Previous marketing experience in banking is preferred but not required
**Job Expectations:**
+ Ability to travel up to 10% of the time
+ This position offers a hybrid work schedule
This position is not eligible for Visa sponsorship.
**Posting Location(s):**
+ 401 S Tryon St. - Charlotte, North Carolina 28202
+ 333 Market St. - San Francisco, California 94105
Required locations listed.
**Pay Range**
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$100,000.00 - $196,000.00
**Benefits**
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs ( for an overview of the following benefit plans and programs offered to employees.
+ Health benefits
+ 401(k) Plan
+ Paid time off
+ Disability benefits
+ Life insurance, critical illness insurance, and accident insurance
+ Parental leave
+ Critical caregiving leave
+ Discounts and savings
+ Commuter benefits
+ Tuition reimbursement
+ Scholarships for dependent children
+ Adoption reimbursement
**Posting End Date:**
5 Nov 2025
*** **_Job posting may come down early due to volume of applicants._**
**We Value Equal Opportunity**
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
**Applicants with Disabilities**
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo ( .
**Drug and Alcohol Policy**
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy ( to learn more.
**Wells Fargo Recruitment and Hiring Requirements:**
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
**Req Number:** R-

**Summary:**
This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science.The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding on how things work.The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.
**Required Skills:**
Marketing Science Consultant Responsibilities:
1. Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
2. Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
3. Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
4. Work closely with sales, product, and other cross-functional team to drive direct impact on small business marketing strategy
5. Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
6. Build processes that scale ad effectiveness research initiatives
7. Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
**Minimum Qualifications:**
Minimum Qualifications:
8. Bachelor's degree in a directly related field, or equivalent practical experience
9. 8+ years of experience in a quantitative field, such as consulting, market research, media research
10. Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
11. Experience communicating complex concepts to non-technical audiences
12. Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
13. Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
14. Experience with digital advertising measurement methods and technologies
**Preferred Qualifications:**
Preferred Qualifications:
15. Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
16. Knowledge of dynamics and structure for sales teams
17. Understanding of current media landscape and challenges small business advertisers face
**Public Compensation:**
$155,000/year to $214,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Summary:**
This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science.The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding on how things work.The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.
**Required Skills:**
Marketing Science Consultant Responsibilities:
1. Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
2. Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
3. Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
4. Work closely with sales, product, and other cross-functional team to drive direct impact on small business marketing strategy
5. Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
6. Build processes that scale ad effectiveness research initiatives
7. Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
**Minimum Qualifications:**
Minimum Qualifications:
8. 8+ years of experience in a quantitative field, such as consulting, market research, media research
9. Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
10. Experience communicating complex concepts to non-technical audiences
11. Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
12. Experience with digital advertising measurement methods and technologies
**Preferred Qualifications:**
Preferred Qualifications:
13. Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
14. Knowledge of dynamics and structure for sales teams
15. Understanding of current media landscape and challenges small business advertisers face
**Public Compensation:**
$155,000/year to $214,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at