What Jobs are available for Brand Strategist in Miami?
Showing 11 Brand Strategist jobs in Miami
Senior Brand Strategist - Remote FMCG Innovator
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Director of Digital Marketing Strategy
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Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Define key performance indicators (KPIs) and set ambitious goals for all digital marketing initiatives.
- Manage and optimize digital advertising campaigns to maximize ROI and achieve acquisition targets.
- Oversee content strategy and creation to ensure alignment with brand messaging and audience engagement goals.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and collaboration.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure integrated marketing efforts.
- Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
- Conduct market research and competitor analysis to identify new opportunities and threats.
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Demonstrated success in developing and executing data-driven digital marketing campaigns that yield measurable results.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and reporting platforms.
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Creative thinker with a passion for storytelling and brand building.
- Experience in the consumer goods or e-commerce sector is a strong plus.
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Director of Digital Marketing Strategy
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Key responsibilities include defining the overall digital marketing vision and roadmap, overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. You will manage the digital marketing budget, allocate resources effectively, and ensure a strong ROI for all marketing initiatives. This role requires close collaboration with sales, product development, and customer service teams to ensure a cohesive brand message and customer experience.
The Director of Digital Marketing Strategy will lead a team of marketing professionals, providing mentorship, guidance, and fostering a high-performance culture. You will be responsible for setting key performance indicators (KPIs), tracking campaign performance, and providing regular reports and insights to senior leadership. A deep understanding of marketing analytics tools and methodologies is essential for measuring campaign effectiveness and identifying areas for optimization. Staying current with emerging digital marketing trends, technologies, and best practices is critical.
We are looking for a strategic thinker with strong leadership, analytical, and communication skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is essential. Proven experience in developing and implementing successful digital marketing strategies across various industries is highly desirable. This is an exceptional opportunity to shape the digital presence of a leading organization and drive significant business impact.Location: Miami, Florida .
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Director of Digital Marketing Strategy
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Remote Director of Marketing Strategy
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Key responsibilities include developing and implementing a cohesive marketing strategy aligned with business objectives, managing the marketing budget, and tracking ROI for all marketing activities. You will be responsible for overseeing the creation of compelling marketing content, leading SEO/SEM efforts, managing social media presence, and developing integrated marketing campaigns across various channels. Building and nurturing a high-performing remote marketing team, providing clear direction, mentorship, and fostering a collaborative culture, will be paramount. You will also analyze market data and customer insights to identify new opportunities and refine marketing approaches. This role demands a strong understanding of branding, lead generation, and customer lifecycle marketing.
Candidates must have a Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA or Master's degree is a plus. A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or strategic role, is required. Proven experience developing and executing successful marketing strategies across diverse digital and traditional channels is essential. Expertise in SEO/SEM, content marketing, social media marketing, email marketing, and marketing automation platforms (e.g., HubSpot, Marketo) is mandatory. Exceptional leadership, communication, analytical, and strategic thinking skills are critical for success in this remote position. Experience managing remote teams and working effectively in a virtual environment is a must. Join our dynamic company and shape the future of our brand.
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Adjunct Professor - Digital Marketing Strategy
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Key Responsibilities:
- Develop and deliver course content on digital marketing strategy.
- Facilitate engaging lectures and interactive class discussions.
- Design and grade assignments, projects, and examinations.
- Provide constructive feedback to students.
- Stay current with digital marketing trends and technologies.
- Incorporate practical case studies and real-world examples.
- Maintain professional development and contribute to curriculum enhancement.
- Manage classroom activities in a hybrid learning environment.
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Head of Digital Marketing & E-commerce Strategy (Remote)
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Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to increase brand awareness, customer acquisition, and retention within the FMCG space.
- Oversee all e-commerce operations, including website management, platform optimization, and conversion rate improvement.
- Lead the strategy and execution of paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
- Develop and manage SEO/SEM strategies to improve organic search rankings and drive qualified traffic.
- Create and manage social media marketing strategies to enhance engagement and build community.
- Analyze digital marketing performance using analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
- Manage the online customer journey, ensuring a seamless and engaging experience from discovery to purchase and beyond.
- Collaborate with product development and sales teams to align digital marketing efforts with overall business objectives.
- Manage and optimize marketing budgets to achieve maximum ROI.
- Stay ahead of industry trends, emerging technologies, and competitor activities to identify new growth opportunities.
- Lead and mentor a remote team of digital marketing professionals.
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Senior Digital Marketing Manager - Social Media Strategy
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Responsibilities:
- Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
- Manage and grow the company's presence across key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Create, curate, and schedule engaging and relevant content, including text, images, and video.
- Plan, execute, and optimize paid social media advertising campaigns to drive key performance indicators (KPIs).
- Monitor social media channels for trends, conversations, and opportunities.
- Engage with the online community, respond to comments and messages, and foster positive brand interactions.
- Analyze social media performance data, generate reports, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams (content, design, PR) to ensure brand consistency.
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Manage social media tools and platforms for scheduling, monitoring, and reporting.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on social media strategy and management.
- Proven track record of developing and executing successful social media campaigns that drive engagement and achieve business goals.
- In-depth knowledge of major social media platforms, their algorithms, and best practices.
- Experience with social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms.
- Proficiency in paid social media advertising (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
- Excellent written and verbal communication skills, with strong copywriting abilities.
- Creative thinking and strong visual storytelling skills.
- Ability to work independently and collaboratively in a remote setting.
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Marketing & Commerce Managed Service Design Consultant
Posted 2 days ago
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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: are:
If you relish delivering business, engaging with great brands and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you! There is never a typical day at Accenture Song, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with clients to bring ideas and innovation to life, building customer relationships and digital marketing, ecommerce, and omni-channel solutions. You will aid our clients to transform their marketing organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. You will also be accountable for helping to drive and deliver new ideas with clients and lead teams to ensure client value. You'll engage in projects that design and stand up/activate Accenture's agency services. You'll lead strategic engagements and teams that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, and activating new ways of working using agile rhythms and enabling leading digital platforms such as Adobe and Salesforce.
The work:
· Develop new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes
· Lead teams to deliver value through developing new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand-up transformational changes within their organization
· Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and
operations, and orchestrate roadmaps, organizations and operations to deliver this
· Identify ineffectiveness and areas of opportunity within a client's marketing organization and determine strategic implications. Lead teams to define detailed plans, inclusive of people, process and technology, to generate improvements
· Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a "new way of working"
· Engage with working leadership level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives
· Support new business opportunities through participating in pitches and RFP responses
· Collaborate with other functional teams to deliver more holistic transformation solutions such as brand, creative and marketing strategy
· Support and participate in thought leadership for marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals
· Lead activation engagements to aid clients to operate in new ways, in agile rhythms and to make the most of experience platforms such as Adobe
Here's what you'll need:
+ Minimum 3 years of marketing/marketing operations experience with integrated CRM, direct-response and/or data-driven marketing with/for B2C, B2B or B2B2C organizations
+ Minimum 2 years of experience consulting as a marketing strategist or defining process and organizational design solutions in a business environment
+ Minimum 3 years of experience working within a digital business or digital agency
+ Minimum 3 years of professional services experience in digital business, or digital marketing to include solutions for Fortune 500 clients,
Bonus points if:
+ Bachelor's degree or equivalent (minimum 12 years) work experience
+ Core management consulting skills including:
+ Strategic skills: strong critical thinker, ability to architect solutions, and clearly communicate strategic ideas in a clear, simple manner
+ Subject matter knowledge in integrated marketing operations and processes with expertise in understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels and working with leading class digital platforms such as Adobe
+ Experience leading and facilitating working sessions with both teams and leaders,
+ Experience architecting, implementing and managing organizational change a plus
+ Experience designing, developing and implementing marketing and digital processes and ways of working that bring agility to teams, as well as rolling out new organizational capabilities / Knowledge of digital marketing best practices and leading measurements
+ Ability to establish and grow long term trusted relationships over time. Being the trusted "go to" person
+ Proven experience leading teams to deliver quality results and outputs per agreed timelines and plans
+ Self-starter with strong organizational skills
+ Willingness to learn new things, innovate and grow
+ Able to collaborate across disciplines, teams and organizational lines
+ Understanding of CRM strategic concepts and service
#LI-NA-FY25
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here. ( Location Annual Salary Range
California $63,800 to $05,800
Cleveland 59,100 to 164,600
Colorado 63,800 to 177,800
District of Columbia 68,000 to 189,300
Illinois 59,100 to 177,800
Maryland 63,800 to 177,800
Massachusetts 63,800 to 189,300
Minnesota 63,800 to 177,800
New York/New Jersey 59,100 to 205,800
Washington 68,000 to 189,300
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If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at or send us an email or speak with your recruiter.
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We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
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The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
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Associate Director Access Marketing and Reimbursement Strategy 1
Posted 2 days ago
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The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
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Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** SALES
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