34 Campaign Performance jobs in Baltimore
Associate Director, Marketing Analytics - Women's Health
21401 Annapolis, Maryland
Sumitomo Pharma
Posted 13 days ago
Job Viewed
Job Description
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
**Job Overview**
The **Associate Director, Marketing Analytics - Women's Health** position will lead business insights for the commercial organization as it relates to the Women's Health therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.
This position will report to the Director, Commercial Analytics - Women's Health and will be an integral part of the Commercial Analytics team. This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.
**Job Duties and Responsibilities**
+ Perform a critical role in enhancing marketing and market access offerings by developing insights from data/information and translating insights to shape commercial strategy and decisions.
+ Develop relevant and compelling insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience.
+ Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.
+ Develop strategic partnership as the point of contact for the Myfembree brand team.
+ Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization.
+ Manage development, delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.
+ Oversee analytic ad hoc project requests related to the Myfembree brand team.
+ Support the finance forecasting process by providing key insights and assumptions in partnership with brand leadership.
+ As part of the Myfembree brand planning process, create brand-specific situational analysis, participate in tactical planning and partner with sales and marketing to create meaningful KPIs.
+ Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.
+ Partner with marketing leadership to create and execute yearly analytics plans and budgets that align to brand strategies.
**Key Core Competencies**
+ Strategic thinker: can see big picture opportunities and translate into actionable plans.
+ Excellent written and oral communications skills including executive presence in formal stakeholder presentations.
+ Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).
+ Excellent team player and collaborative skills.
+ Strong project management skills and managing external vendors/ deliverables within tight timelines.
+ Strategic partner to multiple cross-functional stakeholders.
+ Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).
+ Ability to understand the commercial environment and business needs and translate to workable solutions.
+ Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.
**Education and Experience**
+ Bachelor's Degree
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry.
+ Previous sales or marketing experience preferred.
+ Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
The base salary range for this role is $155,440 to $194,300. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_
**Job Overview**
The **Associate Director, Marketing Analytics - Women's Health** position will lead business insights for the commercial organization as it relates to the Women's Health therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.
This position will report to the Director, Commercial Analytics - Women's Health and will be an integral part of the Commercial Analytics team. This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.
**Job Duties and Responsibilities**
+ Perform a critical role in enhancing marketing and market access offerings by developing insights from data/information and translating insights to shape commercial strategy and decisions.
+ Develop relevant and compelling insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience.
+ Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.
+ Develop strategic partnership as the point of contact for the Myfembree brand team.
+ Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization.
+ Manage development, delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.
+ Oversee analytic ad hoc project requests related to the Myfembree brand team.
+ Support the finance forecasting process by providing key insights and assumptions in partnership with brand leadership.
+ As part of the Myfembree brand planning process, create brand-specific situational analysis, participate in tactical planning and partner with sales and marketing to create meaningful KPIs.
+ Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.
+ Partner with marketing leadership to create and execute yearly analytics plans and budgets that align to brand strategies.
**Key Core Competencies**
+ Strategic thinker: can see big picture opportunities and translate into actionable plans.
+ Excellent written and oral communications skills including executive presence in formal stakeholder presentations.
+ Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).
+ Excellent team player and collaborative skills.
+ Strong project management skills and managing external vendors/ deliverables within tight timelines.
+ Strategic partner to multiple cross-functional stakeholders.
+ Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).
+ Ability to understand the commercial environment and business needs and translate to workable solutions.
+ Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.
**Education and Experience**
+ Bachelor's Degree
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry.
+ Previous sales or marketing experience preferred.
+ Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
The base salary range for this role is $155,440 to $194,300. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_
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0
Senior Digital Marketing Campaign Manager
21201 Baltimore, Maryland
$105000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent consumer goods company, is seeking an experienced Senior Digital Marketing Campaign Manager to join their team in **Baltimore, Maryland, US**. This role is responsible for conceptualizing, executing, and optimizing multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a strong analytical mindset, creative campaign development skills, and a deep understanding of the digital marketing ecosystem.
Key responsibilities include developing comprehensive digital marketing strategies across various platforms, including search engines (SEO/SEM), social media, email, and display advertising. You will manage campaign budgets, allocate resources effectively, and meticulously track campaign performance against KPIs. This involves conducting A/B testing and other optimization techniques to improve conversion rates and ROI. Collaboration with creative teams, content developers, and external agencies to produce engaging campaign assets will be essential. You will analyze campaign data, generate insightful reports, and present findings to senior management, providing actionable recommendations for future strategies. Staying up-to-date with the latest digital marketing trends, tools, and best practices is crucial. This role also involves managing vendor relationships and ensuring the seamless execution of all campaign elements. The ability to translate marketing objectives into measurable digital initiatives is paramount.
Candidates should possess a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A minimum of 5 years of hands-on experience in digital marketing campaign management is required. Proven track record of successfully developing and managing complex digital marketing campaigns with measurable results is essential. Expertise in SEM (Google Ads, Bing Ads), SEO, social media advertising, email marketing platforms, and marketing automation tools is mandatory. Strong analytical skills with proficiency in Google Analytics and other data analysis tools are required. Excellent project management and communication skills are necessary to coordinate efforts across multiple teams and stakeholders. Experience with CRM systems and a solid understanding of customer journey mapping are highly valued. Join our client in **Baltimore, Maryland, US**, and lead the charge in shaping their digital marketing success.
Key responsibilities include developing comprehensive digital marketing strategies across various platforms, including search engines (SEO/SEM), social media, email, and display advertising. You will manage campaign budgets, allocate resources effectively, and meticulously track campaign performance against KPIs. This involves conducting A/B testing and other optimization techniques to improve conversion rates and ROI. Collaboration with creative teams, content developers, and external agencies to produce engaging campaign assets will be essential. You will analyze campaign data, generate insightful reports, and present findings to senior management, providing actionable recommendations for future strategies. Staying up-to-date with the latest digital marketing trends, tools, and best practices is crucial. This role also involves managing vendor relationships and ensuring the seamless execution of all campaign elements. The ability to translate marketing objectives into measurable digital initiatives is paramount.
Candidates should possess a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A minimum of 5 years of hands-on experience in digital marketing campaign management is required. Proven track record of successfully developing and managing complex digital marketing campaigns with measurable results is essential. Expertise in SEM (Google Ads, Bing Ads), SEO, social media advertising, email marketing platforms, and marketing automation tools is mandatory. Strong analytical skills with proficiency in Google Analytics and other data analysis tools are required. Excellent project management and communication skills are necessary to coordinate efforts across multiple teams and stakeholders. Experience with CRM systems and a solid understanding of customer journey mapping are highly valued. Join our client in **Baltimore, Maryland, US**, and lead the charge in shaping their digital marketing success.
Apply Now
1
Digital Marketing Analyst
21401 Annapolis, Maryland
Zoom
Posted 4 days ago
Job Viewed
Job Description
What you can expect
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
View Now
2
Director, Digital Marketing
21217 Baltimore, Maryland
Under Armour, Inc.
Posted 4 days ago
Job Viewed
Job Description
Director, Digital Marketing
**Director, Digital Marketing**
**Values & Innovation**
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. ( of Role**
The Director, AMS Digital Channel Marketing - is responsible for leading development of consumer centric, business informed digital GTM strategies and integrated activation plans for Under Armour's digital channels: UA.com, UA App, Amazon, (influence Wholesale .com). The teammate in this role will lead a team that crafts activation plans for our digital channels that are integrated across touchpoints with input from regional functional partners. This team will serve as the "source of truth" for digital content strategy, story prioritization and activation framework.
It is essential that the individual in this role focus on driving digital traffic and conversion, and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to our digital selling channels and the consumer journey touchpoints associated.
This individual will need to have a strong digital marketing background with a focus on digital content strategy and integrated planning. This leader will ensure Under Armour products are powerfully positioned within our digital channels to connect with customers and drive sales.
This individual will work closely with the UA.com team to strategize, plan and brief seasonal initiatives through the go to market process and opportunistically tackle near term projects cross functionally.
**Your Impact**
+ Lead planning, briefing and integration of content programming and prioritization across digital selling and marketing channels
+ Single "source of truth" for digital content strategy, story prioritization and activation framework
+ Guide teammate managing Amazon marketing w/bias to marketplace activation and sales impact
+ Bring a planful, organized and proactive approach to digital content/activation planning, communication, leadership reviews, etc.
+ Bring an opportunistic and curious mindset to problem solving and tackling business challenges and opportunities
+ Propose annual budgets
+ Lead process hind-sighting to drive improvement each season
+ Other duties may be assigned
**Qualifications**
+ Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
+ Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
+ Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
+ Digital first background and mindset with proven track record of growing digital DTC businesses and applying consumer, market and industry insights and trends to activation strategies
+ Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
+ Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
+ High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
+ Proven track record of leading highly functioning teams and developing talent
**Workplace Location**
+ **Location:** This individual must reside within commuting distance from our **Baltimore, MD HQ** office.
+ **Work Schedule:** This role follows a hybrid work schedule, requiring 4 days in-office per week.
**Relocation**
+ No relocation provided
+ #LI-CP1
+ #LI-Hybrid
**Base Compensation**
$157,038.60 - $215,928.08 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
**Benefits & Perks**
+ Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
+ Under Armour Merchandise Discounts
+ Competitive 401(k) plan matching
+ Maternity and Parental Leave for eligible and FMLA-eligible teammates
+ Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
**Our Commitment to Equal Opportunity**
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via
Requisition ID:
Location:
Baltimore, MD, US, 21230
Business Unit: Corporate
Region: North America
Employee Class: Full Time
Employment Type: Salaried
Learn more about our Benefits here
**Director, Digital Marketing**
**Values & Innovation**
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. ( of Role**
The Director, AMS Digital Channel Marketing - is responsible for leading development of consumer centric, business informed digital GTM strategies and integrated activation plans for Under Armour's digital channels: UA.com, UA App, Amazon, (influence Wholesale .com). The teammate in this role will lead a team that crafts activation plans for our digital channels that are integrated across touchpoints with input from regional functional partners. This team will serve as the "source of truth" for digital content strategy, story prioritization and activation framework.
It is essential that the individual in this role focus on driving digital traffic and conversion, and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to our digital selling channels and the consumer journey touchpoints associated.
This individual will need to have a strong digital marketing background with a focus on digital content strategy and integrated planning. This leader will ensure Under Armour products are powerfully positioned within our digital channels to connect with customers and drive sales.
This individual will work closely with the UA.com team to strategize, plan and brief seasonal initiatives through the go to market process and opportunistically tackle near term projects cross functionally.
**Your Impact**
+ Lead planning, briefing and integration of content programming and prioritization across digital selling and marketing channels
+ Single "source of truth" for digital content strategy, story prioritization and activation framework
+ Guide teammate managing Amazon marketing w/bias to marketplace activation and sales impact
+ Bring a planful, organized and proactive approach to digital content/activation planning, communication, leadership reviews, etc.
+ Bring an opportunistic and curious mindset to problem solving and tackling business challenges and opportunities
+ Propose annual budgets
+ Lead process hind-sighting to drive improvement each season
+ Other duties may be assigned
**Qualifications**
+ Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
+ Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
+ Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
+ Digital first background and mindset with proven track record of growing digital DTC businesses and applying consumer, market and industry insights and trends to activation strategies
+ Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
+ Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
+ High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
+ Proven track record of leading highly functioning teams and developing talent
**Workplace Location**
+ **Location:** This individual must reside within commuting distance from our **Baltimore, MD HQ** office.
+ **Work Schedule:** This role follows a hybrid work schedule, requiring 4 days in-office per week.
**Relocation**
+ No relocation provided
+ #LI-CP1
+ #LI-Hybrid
**Base Compensation**
$157,038.60 - $215,928.08 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
**Benefits & Perks**
+ Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
+ Under Armour Merchandise Discounts
+ Competitive 401(k) plan matching
+ Maternity and Parental Leave for eligible and FMLA-eligible teammates
+ Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
**Our Commitment to Equal Opportunity**
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via
Requisition ID:
Location:
Baltimore, MD, US, 21230
Business Unit: Corporate
Region: North America
Employee Class: Full Time
Employment Type: Salaried
Learn more about our Benefits here
View Now
3
VP, Digital Marketing
21401 Annapolis, Maryland
Dodge Construction Network
Posted 13 days ago
Job Viewed
Job Description
VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-
View Now
4
Digital Marketing Strategist
21201 Baltimore, Maryland
$75000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking an innovative and data-driven Digital Marketing Strategist to join their growing team in Baltimore, Maryland, US . This role is integral to developing and executing comprehensive digital marketing campaigns that enhance brand awareness, drive qualified leads, and maximize customer engagement. You will be responsible for all aspects of digital marketing, including SEO, SEM, content marketing, social media strategy, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital landscape, stay current with emerging trends, and be adept at using analytics tools to measure campaign performance and optimize strategies. You will collaborate with cross-functional teams, including creative, sales, and product development, to ensure cohesive messaging and achieve business objectives. A passion for marketing, strong analytical skills, and a proven ability to deliver measurable results are essential for this position. This is an excellent opportunity to make a significant impact in a vibrant marketing department.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business goals.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee content marketing initiatives, including blog posts, articles, and website copy.
- Develop and execute social media strategies to increase brand visibility and engagement.
- Plan and manage email marketing campaigns to nurture leads and retain customers.
- Allocate and manage digital advertising budgets across various platforms (Google Ads, social media ads).
- Analyze campaign performance using tools like Google Analytics, SEMrush, and HubSpot.
- Generate regular reports on key metrics and provide actionable insights for optimization.
- Collaborate with the creative team to develop engaging marketing assets.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and other relevant marketing platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines effectively.
- Creative thinking and a passion for digital innovation.
Apply Now
5
Digital Marketing Strategist
21201 Baltimore, Maryland
$105000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to join their vibrant team in Baltimore, Maryland, US . This hybrid role offers the flexibility to blend in-office collaboration with remote work, fostering an innovative and productive environment. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to enhance brand visibility, drive customer engagement, and achieve business objectives. This includes managing SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising initiatives. The ideal candidate possesses a deep understanding of digital marketing trends, analytics, and a passion for creating measurable results.
Responsibilities:
Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve organizational goals.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Oversee social media strategy, content creation, and community engagement across relevant platforms.
- Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Develop and manage content marketing strategies, including blog posts, articles, and infographics.
- Manage paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
- Analyze campaign performance data using tools like Google Analytics, HubSpot, or similar platforms.
- Generate regular reports on key performance indicators (KPIs) and provide actionable insights.
- Collaborate with cross-functional teams, including sales, design, and product development.
- Stay current with emerging digital marketing trends, technologies, and best practices.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage the digital marketing budget effectively.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of proven experience in digital marketing strategy and execution.
- Demonstrable success in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, etc.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Experience with A/B testing and campaign optimization.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with marketing automation platforms.
- Understanding of UI/UX principles is a plus.
Apply Now
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6
Digital Marketing Strategist
21201 Baltimore, Maryland
$88000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a highly creative and data-driven Digital Marketing Strategist to join their innovative team. This role will be responsible for developing and executing comprehensive digital marketing campaigns to enhance brand awareness, drive lead generation, and foster customer engagement. You will leverage a variety of digital channels, including SEO, SEM, social media, email marketing, and content marketing, to achieve measurable results. The ideal candidate possesses a deep understanding of current digital marketing trends and a proven ability to analyze campaign performance and make data-informed optimizations.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated digital marketing strategies across multiple platforms.
- Manage and optimize search engine marketing (SEM) campaigns, including Google Ads and Bing Ads.
- Oversee search engine optimization (SEO) initiatives to improve organic search rankings and drive website traffic.
- Create and manage engaging content for social media platforms, driving community growth and interaction.
- Design and execute email marketing campaigns, focusing on customer segmentation and personalization.
- Analyze website traffic and campaign performance data using tools like Google Analytics, providing regular reports and actionable insights.
- Collaborate with content creators, designers, and other marketing professionals to ensure cohesive campaign execution.
- Stay current with emerging digital marketing technologies and best practices.
- Manage digital marketing budgets and allocate resources effectively to maximize ROI.
- Identify new opportunities for digital growth and innovation.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, and social media management platforms.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage multiple projects simultaneously.
- Experience with A/B testing and campaign optimization techniques.
- A passion for digital innovation and staying ahead of industry trends.
Apply Now
7
Digital Marketing Specialist
21201 Baltimore, Maryland
$75000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and results-oriented Digital Marketing Specialist to join their vibrant marketing team in Baltimore, Maryland, US . This role is pivotal in developing, implementing, and managing innovative digital marketing campaigns across various online channels. You will be responsible for driving brand awareness, increasing website traffic, and generating qualified leads. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, coupled with a proven track record of success in executing measurable campaigns. You will work collaboratively with creative, sales, and product teams to ensure cohesive brand messaging and effective marketing strategies. This position offers a significant opportunity to contribute to the growth of our client's online presence and make a tangible impact on business objectives. Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads).
- Manage and grow social media profiles, engaging with followers and building online communities.
- Develop and implement SEO strategies to improve organic search rankings.
- Create compelling content for blogs, websites, social media, and email newsletters.
- Design and manage email marketing campaigns to nurture leads and retain customers.
- Analyze campaign performance data, provide regular reports, and recommend improvements.
- Monitor market trends and competitor activities to identify new opportunities.
- Collaborate with web development and design teams to enhance user experience and conversion rates.
- Manage marketing automation platforms and CRM systems.
- Ensure brand consistency across all digital touchpoints.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience with SEO, SEM, social media, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
- Strong understanding of marketing automation and CRM software.
- Excellent written and verbal communication skills.
- Creative thinking and strong analytical abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with A/B testing and conversion rate optimization.
- A passion for staying ahead of digital marketing trends and technologies.
Apply Now
8
Senior Digital Marketing Strategist
21202 Baltimore, Maryland
$95000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a seasoned Senior Digital Marketing Strategist to spearhead innovative campaigns and drive significant growth for their diverse portfolio of brands. This hybrid role offers the flexibility of remote work with the collaborative energy of in-office sessions at our Baltimore, Maryland, US location. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across multiple channels, ensuring alignment with overarching business objectives. This includes overseeing SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics.
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies that align with business goals and target audience insights.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and lead generation.
- Oversee SEO initiatives, including keyword research, on-page optimization, technical SEO audits, and link-building strategies.
- Develop and manage social media marketing strategies, including content calendar creation, community engagement, and paid social advertising.
- Create and implement effective email marketing campaigns, focusing on segmentation, automation, and conversion optimization.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Collaborate closely with content creators, designers, web developers, and sales teams to ensure cohesive brand messaging and campaign execution.
- Manage marketing budgets effectively, allocating resources to maximize impact and efficiency.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Mentor junior marketing team members and foster a culture of continuous learning.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with a proven track record of success.
- Extensive experience with SEO, SEM, social media marketing, content marketing, and email marketing platforms.
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
- Strong understanding of website analytics, CRM, and marketing automation tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing multiple projects simultaneously in a fast-paced environment.
- Demonstrated ability to lead cross-functional teams and influence stakeholders.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
Apply Now
9