What Jobs are available for Campaign Performance in Baltimore?
Showing 72 Campaign Performance jobs in Baltimore
Junior Data Analyst - Marketing Analytics
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Key Responsibilities:
- Assist in collecting, cleaning, and organizing marketing data from various sources (e.g., web analytics, CRM, social media).
- Support the analysis of marketing campaign performance, identifying key trends and insights.
- Help to create dashboards and reports to visualize marketing data and performance metrics.
- Conduct basic statistical analysis to understand customer behavior and campaign effectiveness.
- Collaborate with senior analysts and marketing teams to support data-driven decision-making.
- Learn and apply data visualization tools and techniques.
- Assist in A/B testing analysis and interpretation of results.
- Maintain data integrity and accuracy in all reporting and analysis activities.
- Contribute to ad-hoc data requests from the marketing department.
- Gain exposure to various marketing analytics platforms and methodologies.
- Currently pursuing a Bachelor's or Master's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel (e.g., PivotTables, VLOOKUP).
- Basic understanding of statistical concepts.
- Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Knowledge of SQL is an advantage.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team in a hybrid setting.
- Eagerness to learn and a keen interest in data analysis and marketing.
- Detail-oriented with a commitment to accuracy.
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Senior Digital Marketing Strategist - Performance & Analytics
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Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business objectives.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
- Create and manage social media advertising campaigns, targeting specific audience segments.
- Design and execute email marketing campaigns, focusing on segmentation, automation, and A/B testing.
- Develop compelling content strategies that resonate with target audiences and support SEO goals.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, SEMrush, and others.
- Generate regular reports detailing campaign performance, insights, and recommendations for improvement.
- Collaborate with internal stakeholders to ensure brand consistency and integrated marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success in strategy development and execution.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
- Strong proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Excellent analytical skills with the ability to interpret complex data and provide strategic recommendations.
- Exceptional written and verbal communication skills.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Proactive, self-motivated, and able to work independently with minimal supervision.
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Digital Marketing Campaign Strategist
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Responsibilities:
- Develop comprehensive digital marketing strategies for clients, encompassing SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Plan, manage, and optimize integrated digital marketing campaigns across various channels to achieve client objectives.
- Conduct thorough market research, audience segmentation, and competitive analysis to inform campaign strategies.
- Define key performance indicators (KPIs) and track campaign performance against set goals.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaign effectiveness and identify areas for improvement.
- Create compelling campaign briefs and collaborate with creative, media, and account management teams.
- Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Provide clients with regular performance reports and strategic recommendations.
- Develop A/B testing strategies to continually optimize campaign elements.
- Identify and propose innovative digital marketing solutions to meet client needs.
- Contribute to new business pitches and proposals.
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- 4+ years of experience in digital marketing campaign strategy and execution, preferably within an agency setting.
- Proven track record of developing and managing successful multi-channel digital marketing campaigns.
- Strong understanding of SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing, and content marketing principles.
- Proficiency with Google Analytics, Google Tag Manager, and other relevant marketing analytics platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills, with the ability to present complex strategies clearly.
- Strong project management and organizational abilities.
- Ability to thrive in a fast-paced, collaborative team environment.
- A passion for digital innovation and delivering client success.
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Digital Marketing Campaign Manager
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Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies and campaign plans across various channels including SEO, SEM, social media, email marketing, and content marketing.
- Manage the end-to-end execution of digital marketing campaigns, from concept development to deployment and performance analysis.
- Write compelling and persuasive copy for ad creatives, landing pages, social media posts, and email campaigns.
- Collaborate with the creative team to develop engaging visual assets for campaigns.
- Monitor, analyze, and report on campaign performance metrics using tools like Google Analytics, social media analytics, and marketing automation platforms.
- Optimize campaigns for improved performance based on data insights and A/B testing.
- Manage digital advertising budgets and allocate resources effectively to maximize ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Conduct market research and competitor analysis to identify new opportunities.
- Work closely with sales and product teams to ensure alignment between marketing efforts and business goals.
- Manage relationships with external vendors and agencies as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in digital marketing campaign management.
- Proven experience with SEO/SEM best practices, Google Ads, and social media advertising platforms.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills and experience with Google Analytics or similar tools.
- Excellent written and verbal communication skills, with a strong portfolio of campaign work.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with content marketing and email marketing strategies.
- Understanding of website analytics and conversion rate optimization (CRO).
- Team-oriented with strong interpersonal skills.
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Director, Digital Marketing
Posted 2 days ago
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**Director, Digital Marketing**
**Values & Innovation**
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. ( of Role**
The Director, AMS Digital Channel Marketing - is responsible for leading development of consumer centric, business informed digital GTM strategies and integrated activation plans for Under Armour's digital channels: UA.com, UA App, Amazon, (influence Wholesale .com). The teammate in this role will lead a team that crafts activation plans for our digital channels that are integrated across touchpoints with input from regional functional partners. This team will serve as the "source of truth" for digital content strategy, story prioritization and activation framework.
It is essential that the individual in this role focus on driving digital traffic and conversion, and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to our digital selling channels and the consumer journey touchpoints associated.
This individual will need to have a strong digital marketing background with a focus on digital content strategy and integrated planning. This leader will ensure Under Armour products are powerfully positioned within our digital channels to connect with customers and drive sales.
This individual will work closely with the UA.com team to strategize, plan and brief seasonal initiatives through the go to market process and opportunistically tackle near term projects cross functionally.
**Your Impact**
+ Lead planning, briefing and integration of content programming and prioritization across digital selling and marketing channels
+ Single "source of truth" for digital content strategy, story prioritization and activation framework
+ Guide teammate managing Amazon marketing w/bias to marketplace activation and sales impact
+ Bring a planful, organized and proactive approach to digital content/activation planning, communication, leadership reviews, etc.
+ Bring an opportunistic and curious mindset to problem solving and tackling business challenges and opportunities
+ Propose annual budgets
+ Lead process hind-sighting to drive improvement each season
+ Other duties may be assigned
**Qualifications**
+ Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
+ Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
+ Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
+ Digital first background and mindset with proven track record of growing digital DTC businesses and applying consumer, market and industry insights and trends to activation strategies
+ Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
+ Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
+ High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
+ Proven track record of leading highly functioning teams and developing talent
**Workplace Location**
+ **Location:** This individual must reside within commuting distance from our **Baltimore, MD HQ** office.
+ **Work Schedule:** This role follows a hybrid work schedule, requiring 4 days in-office per week.
**Relocation**
+ No relocation provided
+ #LI-CP1
+ #LI-Hybrid
**Base Compensation**
$157,038.60 - $215,928.08 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
**Benefits & Perks**
+ Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
+ Under Armour Merchandise Discounts
+ Competitive 401(k) plan matching
+ Maternity and Parental Leave for eligible and FMLA-eligible teammates
+ Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
**Our Commitment to Equal Opportunity**
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via
Requisition ID:
Location:
Baltimore, MD, US, 21230
Business Unit: Corporate
Region: North America
Employee Class: Full Time
Employment Type: Salaried
Learn more about our Benefits here
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Digital Marketing Strategist
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Digital Marketing Manager
Posted today
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing campaigns across various platforms (SEO, SEM, social media, email, content marketing).
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
- Oversee social media strategy, content creation, and community engagement.
- Develop and execute email marketing campaigns, including segmentation and automation.
- Analyze website traffic and campaign performance data using tools like Google Analytics.
- Provide regular reports on key digital marketing metrics and insights to stakeholders.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively.
- Identify opportunities for A/B testing and conversion rate optimization.
- Conduct market research and competitive analysis to inform strategy.
- Lead and mentor junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success.
- Demonstrated expertise in SEO, SEM, social media marketing, and email marketing.
- Proficiency with digital analytics tools (e.g., Google Analytics) and reporting.
- Experience managing paid advertising campaigns across multiple platforms.
- Strong understanding of content marketing principles and strategy.
- Excellent written and verbal communication skills.
- Ability to work effectively in a hybrid environment, managing both remote and in-office tasks.
- Creative thinking and problem-solving abilities.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Experience with CRM systems.
This is an exciting opportunity to make a significant impact on our client's digital presence and grow your career in marketing within the vibrant community of Baltimore, Maryland, US .
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Digital Marketing Strategist
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Digital Marketing Manager
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Digital Marketing Manager
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Key responsibilities include setting digital marketing goals, managing budgets, and analyzing campaign performance to identify trends and opportunities for optimization. You will be responsible for creating and managing engaging content, developing A/B testing strategies, and staying abreast of the latest digital marketing trends and technologies. Collaboration with cross-functional teams, including sales, product development, and creative, is crucial to ensure alignment and maximize impact. The ideal candidate possesses a deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics), marketing automation platforms, and CRM systems. A proven track record of successfully managing and scaling digital marketing campaigns that deliver measurable ROI is essential. We are looking for a strategic thinker with strong analytical skills, excellent leadership qualities, and the ability to inspire and manage a team. A bachelor's degree in Marketing, Business, or a related field, along with a minimum of 6 years of progressive experience in digital marketing, is required. This position is based in **Baltimore, Maryland, US**, offering a fantastic opportunity to make a significant impact on our company's digital presence and growth trajectory.
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