What Jobs are available for Digital Analytics in Miami?
Showing 4 Digital Analytics jobs in Miami
Digital Marketing Manager - Performance & Analytics
33130 Miami, Florida
$95000 Annually
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Job Description
Our client is looking for a data-driven and strategic Digital Marketing Manager specializing in Performance and Analytics to join their dynamic marketing team in a fully remote capacity. This role is crucial for optimizing digital marketing campaigns across all channels to maximize ROI and achieve business objectives. The ideal candidate will have a deep understanding of digital advertising platforms, SEO/SEM, content marketing, social media marketing, and email marketing, with a strong emphasis on data analysis and performance tracking. You will be responsible for developing and executing data-informed marketing strategies, setting KPIs, monitoring campaign performance, and providing actionable insights for continuous improvement. As a remote team member, you must be highly motivated, organized, and possess excellent communication skills to effectively collaborate with internal teams and external agencies. You will leverage analytics tools to identify trends, uncover opportunities, and drive measurable growth. Responsibilities include:
Qualifications:
- Developing and implementing comprehensive digital marketing strategies focused on performance and measurable outcomes.
- Managing and optimizing paid advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
- Overseeing SEO and SEM efforts to improve organic search rankings and drive qualified traffic.
- Analyzing website traffic, user behavior, and campaign performance using tools such as Google Analytics, Adobe Analytics, and other data visualization platforms.
- Setting clear KPIs and performance benchmarks for all digital marketing initiatives.
- Generating regular performance reports with actionable insights and recommendations for optimization.
- Conducting A/B testing and other experiments to improve campaign effectiveness and conversion rates.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaign execution.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Managing relationships with third-party vendors and advertising agencies.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and analytics.
- Proven expertise in managing and optimizing paid search (SEM) and social media advertising campaigns.
- In-depth knowledge of SEO best practices and tools.
- Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
- Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Strong understanding of marketing automation and CRM platforms.
- Excellent analytical, problem-solving, and critical thinking skills.
- Exceptional communication and presentation skills, with the ability to convey complex data insights clearly.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Experience with email marketing platforms and strategy.
- Certifications in Google Ads, Google Analytics, or similar are highly valued.
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Graduate Trainee - Marketing Analytics
33101 Miami, Florida
$25 Hourly
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Job Description
Our client is excited to offer a unique Graduate Trainee opportunity focused on Marketing Analytics. This program is designed for ambitious individuals who have recently graduated and are eager to kickstart their careers in a fast-paced, data-driven marketing environment. You will gain hands-on experience in analyzing marketing campaign performance, identifying key trends, and providing actionable insights to optimize marketing strategies. This role involves working with various marketing data sources, utilizing analytical tools, and supporting the marketing team in campaign planning and execution.
Key responsibilities include collecting, cleaning, and interpreting marketing data, generating regular performance reports, and contributing to A/B testing initiatives. You will learn to use tools such as Google Analytics, SQL, and data visualization software to extract meaningful conclusions from data. The ideal candidate possesses strong quantitative skills, a curious mindset, and a foundational understanding of marketing principles. Excellent written and verbal communication skills are essential for presenting findings and collaborating with team members. While this is a trainee position, we expect candidates to be proactive, eager to learn, and capable of taking on increasing responsibility. This is an excellent stepping stone for individuals looking to build a career in marketing, data analysis, or related fields. The program offers comprehensive training, mentorship from experienced professionals, and exposure to a wide range of marketing activities. Join our client's vibrant team and develop your analytical prowess in the dynamic market of **Miami, Florida, US**.
Key responsibilities include collecting, cleaning, and interpreting marketing data, generating regular performance reports, and contributing to A/B testing initiatives. You will learn to use tools such as Google Analytics, SQL, and data visualization software to extract meaningful conclusions from data. The ideal candidate possesses strong quantitative skills, a curious mindset, and a foundational understanding of marketing principles. Excellent written and verbal communication skills are essential for presenting findings and collaborating with team members. While this is a trainee position, we expect candidates to be proactive, eager to learn, and capable of taking on increasing responsibility. This is an excellent stepping stone for individuals looking to build a career in marketing, data analysis, or related fields. The program offers comprehensive training, mentorship from experienced professionals, and exposure to a wide range of marketing activities. Join our client's vibrant team and develop your analytical prowess in the dynamic market of **Miami, Florida, US**.
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1
Senior Marketing Analytics Manager (Remote)
33101 Miami, Florida
$105000 Annually
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Job Description
Our client, a data-driven marketing agency, is actively seeking a highly analytical and results-oriented Senior Marketing Analytics Manager to join their fully remote team. This role is crucial in empowering marketing strategies with actionable insights derived from comprehensive data analysis. You will be responsible for measuring campaign performance, identifying key trends, and providing strategic recommendations to optimize marketing efforts across all channels. The ideal candidate possesses a strong quantitative background, expertise in various analytics platforms, and a proven ability to translate complex data into clear, business-oriented narratives. If you are passionate about leveraging data to drive marketing success and thrive in a remote-first environment, this is an exciting opportunity.
Responsibilities:
Responsibilities:
- Develop and implement robust marketing analytics frameworks to measure the effectiveness of campaigns across digital and traditional channels.
- Analyze marketing data from various sources (e.g., web analytics, CRM, social media, advertising platforms) to identify key performance indicators (KPIs) and trends.
- Generate detailed reports and dashboards to visualize campaign performance, customer behavior, and market insights.
- Provide strategic recommendations for campaign optimization, audience segmentation, and media allocation based on data analysis.
- Conduct A/B testing and other experiments to evaluate the impact of marketing initiatives.
- Collaborate with marketing, sales, and product teams to understand their data needs and provide analytical support.
- Develop predictive models to forecast campaign performance and customer lifetime value.
- Stay abreast of the latest advancements in marketing analytics tools, technologies, and methodologies.
- Ensure data accuracy, integrity, and consistency across all reporting platforms.
- Present findings and recommendations to stakeholders at various levels, translating complex data into actionable insights.
- Mentor junior analysts and contribute to the development of the analytics team.
- Master's degree in Statistics, Data Science, Marketing Analytics, Economics, or a related quantitative field.
- Minimum of 5-7 years of experience in marketing analytics or a related data analysis role.
- Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with data visualization tools like Tableau, Power BI, or Looker.
- Strong knowledge of statistical analysis techniques and modeling.
- Proficiency in SQL for data extraction and manipulation.
- Experience with A/B testing methodologies and platforms.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Outstanding written and verbal communication skills, with the ability to explain complex data to non-technical audiences.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Familiarity with marketing automation platforms and CRM systems is a plus.
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2
Junior Data Scientist, Marketing Analytics
33101 Miami, Florida
$90000 Annually
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Job Description
Our client is seeking an enthusiastic and analytical Junior Data Scientist to join their Marketing Analytics team. This role offers an exciting opportunity to apply data science techniques to understand customer behavior, optimize marketing campaigns, and drive business growth in Miami, Florida, US . You will work under the guidance of senior data scientists and marketing professionals to analyze large datasets, build predictive models, and derive actionable insights. Responsibilities include data cleaning and preparation, exploratory data analysis, developing and validating statistical models, and communicating findings to stakeholders. The ideal candidate will have a strong foundation in statistics, machine learning, and programming, with a keen interest in marketing applications. Proficiency in Python or R, along with experience using SQL for data extraction and manipulation, is required. Familiarity with data visualization tools and techniques is also beneficial. A Bachelor's or Master's degree in Data Science, Statistics, Economics, Marketing Analytics, or a related quantitative field is a prerequisite. Recent graduates with strong academic records and relevant internship experience are encouraged to apply. If you are a detail-oriented individual with a passion for uncovering insights from data and a desire to learn and grow in a dynamic marketing environment, we invite you to apply.
Location: Miami, Florida, US
Responsibilities:
Location: Miami, Florida, US
Responsibilities:
- Clean, transform, and prepare marketing and customer data for analysis.
- Conduct exploratory data analysis to identify trends and patterns.
- Develop and implement statistical and machine learning models for marketing insights.
- Analyze campaign performance and provide recommendations for optimization.
- Build dashboards and reports to visualize key marketing metrics.
- Collaborate with marketing teams to understand data needs and deliver insights.
- Assist in A/B testing design and analysis.
- Contribute to the development of customer segmentation strategies.
- Stay up-to-date with emerging trends in data science and marketing analytics.
- Communicate findings and recommendations effectively to stakeholders.
- Bachelor's or Master's degree in Data Science, Statistics, Economics, Marketing Analytics, or a related quantitative field.
- Proficiency in Python or R for data analysis and modeling.
- Strong SQL skills for data querying and manipulation.
- Understanding of statistical concepts and machine learning algorithms.
- Experience with data visualization tools (e.g., Tableau, Power BI, Matplotlib).
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong written and verbal communication skills.
- Ability to work effectively in a team environment.
- Internship or project experience in data science or marketing analytics preferred.
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