50 Digital Marketing Strategist jobs in Baltimore
Digital Marketing Strategist
Posted 1 day ago
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Job Description
Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business goals.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee content marketing initiatives, including blog posts, articles, and website copy.
- Develop and execute social media strategies to increase brand visibility and engagement.
- Plan and manage email marketing campaigns to nurture leads and retain customers.
- Allocate and manage digital advertising budgets across various platforms (Google Ads, social media ads).
- Analyze campaign performance using tools like Google Analytics, SEMrush, and HubSpot.
- Generate regular reports on key metrics and provide actionable insights for optimization.
- Collaborate with the creative team to develop engaging marketing assets.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and other relevant marketing platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines effectively.
- Creative thinking and a passion for digital innovation.
Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve organizational goals.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Oversee social media strategy, content creation, and community engagement across relevant platforms.
- Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Develop and manage content marketing strategies, including blog posts, articles, and infographics.
- Manage paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
- Analyze campaign performance data using tools like Google Analytics, HubSpot, or similar platforms.
- Generate regular reports on key performance indicators (KPIs) and provide actionable insights.
- Collaborate with cross-functional teams, including sales, design, and product development.
- Stay current with emerging digital marketing trends, technologies, and best practices.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage the digital marketing budget effectively.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of proven experience in digital marketing strategy and execution.
- Demonstrable success in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, etc.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Experience with A/B testing and campaign optimization.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with marketing automation platforms.
- Understanding of UI/UX principles is a plus.
Digital Marketing Strategist
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies across multiple platforms.
- Manage and optimize search engine marketing (SEM) campaigns, including Google Ads and Bing Ads.
- Oversee search engine optimization (SEO) initiatives to improve organic search rankings and drive website traffic.
- Create and manage engaging content for social media platforms, driving community growth and interaction.
- Design and execute email marketing campaigns, focusing on customer segmentation and personalization.
- Analyze website traffic and campaign performance data using tools like Google Analytics, providing regular reports and actionable insights.
- Collaborate with content creators, designers, and other marketing professionals to ensure cohesive campaign execution.
- Stay current with emerging digital marketing technologies and best practices.
- Manage digital marketing budgets and allocate resources effectively to maximize ROI.
- Identify new opportunities for digital growth and innovation.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, and social media management platforms.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage multiple projects simultaneously.
- Experience with A/B testing and campaign optimization techniques.
- A passion for digital innovation and staying ahead of industry trends.
Senior Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies that align with business goals and target audience insights.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and lead generation.
- Oversee SEO initiatives, including keyword research, on-page optimization, technical SEO audits, and link-building strategies.
- Develop and manage social media marketing strategies, including content calendar creation, community engagement, and paid social advertising.
- Create and implement effective email marketing campaigns, focusing on segmentation, automation, and conversion optimization.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Collaborate closely with content creators, designers, web developers, and sales teams to ensure cohesive brand messaging and campaign execution.
- Manage marketing budgets effectively, allocating resources to maximize impact and efficiency.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Mentor junior marketing team members and foster a culture of continuous learning.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with a proven track record of success.
- Extensive experience with SEO, SEM, social media marketing, content marketing, and email marketing platforms.
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
- Strong understanding of website analytics, CRM, and marketing automation tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing multiple projects simultaneously in a fast-paced environment.
- Demonstrated ability to lead cross-functional teams and influence stakeholders.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
Senior Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
- Develop and execute data-driven digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
- Conduct in-depth market research and competitor analysis to identify opportunities and emerging trends.
- Manage and optimize marketing budgets to maximize ROI and achieve campaign goals.
- Oversee the creation of engaging and high-quality marketing content tailored to different audience segments.
- Analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and provide actionable insights and reports to stakeholders.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure integrated marketing efforts.
- Stay abreast of the latest digital marketing technologies, best practices, and industry changes.
- Lead and mentor junior marketing team members, fostering a collaborative and results-oriented environment.
- A/B test different marketing approaches and elements to continuously improve campaign effectiveness.
- Develop and manage social media calendars and engage with online communities.
- Ensure brand consistency across all digital touchpoints.
- Identify and manage relationships with third-party vendors and agencies.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Proven track record of 5+ years in digital marketing, with demonstrable success in developing and executing campaigns that meet or exceed KPIs.
- Expertise in SEO/SEM, content marketing, social media, email marketing, and marketing automation platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and CRM systems.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with budget management and forecasting.
- Creative thinker with a passion for digital innovation.
- Experience with marketing analytics and reporting tools.
- Familiarity with emerging digital marketing trends and tools.
Senior Digital Marketing Strategist
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies for clients.
- Manage SEO, SEM, social media, content, and email marketing campaigns.
- Oversee paid advertising initiatives (e.g., Google Ads, social media ads).
- Conduct market research, competitor analysis, and audience segmentation.
- Analyze campaign performance data and provide actionable insights.
- Optimize campaigns to improve ROI and achieve client objectives.
- Collaborate with clients and internal teams to ensure alignment and success.
- Stay current with digital marketing best practices and emerging trends.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 8 years of experience in digital marketing strategy and execution.
- Proven expertise in SEO, SEM, social media, content marketing, and analytics.
- Experience with marketing automation platforms and CRM systems.
- Strong analytical, problem-solving, and project management skills.
- Excellent communication, presentation, and client management abilities.
- Ability to work independently and collaboratively in a remote environment.
Senior Digital Marketing Strategist
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels (SEO, SEM, Social Media, Content, Email, etc.).
- Conduct market research and competitive analysis to identify opportunities and trends.
- Define target audiences and craft compelling campaign messaging.
- Plan, manage, and optimize paid advertising campaigns (e.g., Google Ads, Social Media Ads).
- Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings.
- Develop and implement social media strategies to increase engagement and brand awareness.
- Create and manage email marketing campaigns to nurture leads and drive conversions.
- Collaborate with content creators to develop engaging and relevant marketing materials.
- Monitor, analyze, and report on key digital marketing metrics and KPIs using tools like Google Analytics.
- Provide actionable insights and recommendations for campaign optimization and ROI improvement.
- Manage the digital marketing budget effectively and allocate resources strategically.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage relationships with external agencies and vendors.
- Work collaboratively with sales, product, and creative teams to ensure integrated marketing efforts.
- Lead and mentor junior digital marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing strategy and execution.
- Proven success in developing and managing data-driven digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Experience managing marketing budgets and external agencies.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Creative thinking and a passion for innovation in digital marketing.
- Experience in e-commerce marketing is a plus.
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Senior Digital Marketing Strategist
Posted 4 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and executing integrated digital marketing strategies aligned with business goals.
- Managing and optimizing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search visibility.
- Crafting and implementing engaging social media strategies across various platforms to increase brand engagement and community growth.
- Designing and managing effective email marketing campaigns, including segmentation, automation, and performance analysis.
- Overseeing content marketing initiatives, including strategy development, content creation oversight, and distribution.
- Analyzing campaign performance data using tools like Google Analytics, SEMrush, and social media analytics platforms.
- Identifying key performance indicators (KPIs) and tracking progress towards marketing objectives.
- Conducting market research, competitive analysis, and audience segmentation to inform strategy.
- Collaborating with creative teams, web developers, and other stakeholders to ensure cohesive campaign execution.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Managing marketing budgets and ensuring optimal allocation of resources.
- Reporting on campaign performance and providing actionable insights to leadership.
- Mentoring junior marketing team members and fostering a culture of continuous learning.
The ideal candidate possesses a deep understanding of the digital marketing landscape, exceptional analytical skills, and a proven ability to drive measurable results. Strong communication and project management skills are essential. A Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in digital marketing strategy and execution, is required. Certifications in Google Ads, Google Analytics, or other relevant platforms are highly desirable. If you are a forward-thinking marketer passionate about leveraging digital channels to achieve business success, this fully remote role is for you. Join us in creating impactful campaigns from **Baltimore, Maryland, US**.
Senior Digital Marketing Strategist
Posted 4 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop, implement, and manage cutting-edge digital marketing strategies across multiple channels.
- Conduct thorough keyword research and implement SEO best practices to improve organic search rankings.
- Plan and execute paid search (SEM) campaigns on platforms like Google Ads and Bing Ads, managing budgets and optimizing for ROI.
- Develop and execute social media marketing strategies to increase brand visibility and engagement.
- Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Analyze website traffic and user behavior using tools like Google Analytics, providing actionable insights and recommendations.
- Develop and oversee content marketing initiatives, including blog posts, articles, and website copy.
- Monitor digital marketing campaign performance, generating regular reports on key metrics and KPIs.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with creative and web development teams to ensure cohesive campaign execution.
- Manage digital marketing budgets effectively to maximize return on investment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 6+ years of experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience managing multiple digital marketing projects simultaneously.
- Ability to work independently and collaboratively in a remote team environment.
- Creative thinking and problem-solving capabilities.
- Experience with A/B testing and conversion rate optimization (CRO).
Senior Digital Marketing Strategist
Posted 6 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Define key performance indicators (KPIs) and metrics for all digital marketing campaigns and analyze performance data to optimize strategies and maximize ROI.
- Conduct market research, competitor analysis, and customer segmentation to identify target audiences and refine marketing approaches.
- Oversee the creation and execution of engaging content across various digital platforms, ensuring brand consistency and alignment with marketing goals.
- Manage and optimize paid advertising campaigns (PPC, social ads) to drive targeted traffic and conversions.
- Develop and implement effective email marketing campaigns, including automation and nurture sequences.
- Collaborate with web development and design teams to enhance website user experience and conversion rates.
- Stay abreast of the latest digital marketing trends, tools, and best practices, and proactively recommend new strategies and technologies.
- Manage digital marketing budgets, ensuring efficient allocation of resources and optimal campaign performance.
- Mentor and guide junior marketing team members, fostering a culture of continuous learning and growth.
- Report on campaign performance and insights to senior leadership through clear and concise presentations.
- Identify opportunities for A/B testing and other optimization techniques to improve campaign effectiveness.
- Ensure all digital marketing activities comply with relevant privacy regulations (e.g., GDPR, CCPA).
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with a proven track record of success in developing and executing integrated strategies.
- Deep expertise in SEO, SEM, Google Analytics, social media marketing platforms, email marketing tools (e.g., HubSpot, Mailchimp), and advertising platforms (Google Ads, Facebook Ads Manager).
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proficiency in project management tools and methodologies.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Creative thinking and a passion for digital innovation.
- Familiarity with marketing automation platforms and CRM systems.
- A strong understanding of B2C and/or B2B marketing principles.