21 Digital Marketing Strategist jobs in Baltimore
Digital Marketing Strategist
Posted 3 days ago
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Responsibilities:
- Develop and execute integrated digital marketing strategies across various channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI and achieve key performance indicators (KPIs).
- Conduct market research and competitive analysis to identify new opportunities and refine marketing approaches.
- Oversee the creation and curation of engaging content for all digital platforms, ensuring brand consistency and message clarity.
- Develop and implement email marketing campaigns, including list segmentation, automation, and performance tracking.
- Manage social media presence, including content creation, community management, and paid social campaigns.
- Monitor, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics, SEMrush, and social media analytics platforms.
- Collaborate with web development and design teams to ensure a seamless user experience and optimize website conversion rates.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively suggest improvements.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Identify and test new digital marketing channels and strategies.
- Build and maintain relationships with external vendors and partners.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on strategy and execution.
- Proven experience in SEO, SEM, content marketing, email marketing, and social media marketing.
- Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
- Excellent understanding of marketing principles and customer behavior in the digital space.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Exceptional written and verbal communication skills.
- Proficiency in marketing automation tools and CRM systems is a plus.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a team environment and manage multiple projects.
Senior Digital Marketing Strategist
Posted today
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Key Responsibilities:
- Develop and implement integrated digital marketing strategies tailored to client objectives and target audiences.
- Oversee and manage search engine optimization (SEO) initiatives to improve organic search rankings and traffic.
- Plan, execute, and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads and Bing Ads.
- Develop and manage social media marketing strategies, including content creation, community engagement, and paid social advertising.
- Create and execute effective email marketing campaigns, including automation and segmentation.
- Develop content marketing strategies that engage target audiences and drive conversions.
- Analyze website traffic and user behavior using tools such as Google Analytics, Adobe Analytics, and other web analytics platforms.
- Monitor campaign performance, identify key trends, and generate actionable insights for optimization.
- Prepare comprehensive performance reports for clients, highlighting key metrics, ROI, and strategic recommendations.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Collaborate with creative teams, web developers, and other stakeholders to ensure cohesive campaign execution.
- Manage client relationships, providing strategic guidance and exceptional service.
- Conduct keyword research, competitor analysis, and market research to inform strategies.
- Identify opportunities for A/B testing and conversion rate optimization (CRO).
- Manage digital marketing budgets effectively to maximize ROI.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a knack for presenting complex information clearly.
- Experience managing multiple client accounts and projects simultaneously.
- Certifications from Google (e.g., Google Ads, Google Analytics) are highly desirable.
- Strong understanding of marketing automation and CRM principles.
- Creative thinking and a passion for innovation in digital marketing.
- Ability to work effectively in a fast-paced, team-oriented environment.
Senior Digital Marketing Strategist
Posted today
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Senior Digital Marketing Strategist
Posted 3 days ago
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Key responsibilities include developing and implementing integrated digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. You will be responsible for managing the digital marketing budget, optimizing spend for maximum ROI, and tracking campaign performance using analytics tools like Google Analytics, Adobe Analytics, and social media platform insights. Conducting market research, competitive analysis, and customer segmentation to identify new opportunities and inform strategy development is crucial. You will oversee the creation of engaging and high-quality digital content, including website copy, blog posts, social media updates, and email newsletters. Managing external agencies and vendors to ensure the successful execution of digital campaigns will also be a core responsibility. Staying up-to-date with the latest digital marketing trends, tools, and best practices, and advising the marketing team on emerging opportunities is essential. You will work closely with the broader marketing team, product development, and sales teams to ensure alignment and integrated campaign execution. Analyzing website traffic, user behavior, and conversion rates to identify areas for improvement and implement A/B testing strategies will be critical for optimizing campaign performance.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus. A minimum of 5-7 years of hands-on experience in digital marketing, with a proven track record of developing and executing successful online campaigns, is required. Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising platforms (Facebook, Instagram, LinkedIn, etc.), email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems is essential. Strong analytical skills with proficiency in Google Analytics and other web analytics tools are mandatory. Excellent written and verbal communication skills, with the ability to craft compelling marketing copy, are required. Experience with marketing automation tools and CRM systems is a plus. The ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment is crucial. A creative mindset combined with a data-driven approach to decision-making is highly valued.
Senior Digital Marketing Strategist
Posted 3 days ago
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Senior Digital Marketing Strategist
Posted 3 days ago
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Digital Strategist / Data Driven Marketing (Adobe Practice)

Posted 4 days ago
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**What You Will Do:**
**Shape and Align Digital Strategy**
- Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.
- Co-develop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.
**Generate Audience and Market Insights**
- Collaborate with client teams in researching and analyzing target audiences, behaviors, and preferences.
- Identify market trends, competitive dynamics, and emerging technologies to inform strategic recommendations.
**Co-Create Content and Messaging Strategies**
- Advise clients on audience segmentation strategies using Acxiom and other data sources.
- Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.
**Design and Guide Digital Campaign Execution**
- Partner with clients to plan and oversee digital marketing and ad campaigns, including those implemented via Adobe Audience Manager.
- Define campaign objectives, timelines, deliverables, and governance structures in collaboration with client teams.
**Enable Data-Driven Optimization**
- Guide the use of analytics tools to monitor digital performance across channels.
- Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.
**Facilitate Cross-Functional Collaboration**
- Act as a trusted advisor to client marketing, sales, and product teams, fostering alignment and knowledge sharing.
- Communicate digital strategies, progress, and impact effectively to senior client stakeholders.
**Supervisory Responsibilities** **:**
- This position will not have direct reports, but will be required to mentor junior associates.
**What You Will Have:**
- Bachelor's degree in business administration, marketing, or a related field.
- 5+ years of experience in management consulting, marketing strategy, or digital marketing.
- Expertise in designing and delivering digital strategies, with a strategic, analytical, and entrepreneurial mindset.
- Extensive knowledge of marketing data and marketing data management practices.
- Exceptional verbal, written, and presentation skills; able to engage C-suite executives and broader client teams.
- Ability to prioritize, focus, and manage multiple complex workstreams with strict attention to detail.
- Familiarity with marketing technology ecosystems (e.g., CRM, DMPs, CDPs, content platforms).
- Proficient in creating client-ready deliverables (e.g., MS Office, Excel, PowerPoint, MS Project, Visio).
- Strong facilitation and client relationship management capabilities.
- Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.
- Proactive, highly organized, and adaptable to evolving client needs.
- Willingness to manage multiple deadlines, multitask effectively, and work extended hours when required.
- Ability to travel up to 25% (approximately 1 week per month).
**What Will Set You Apart:**
- MBA with emphasis on business analytics or marketing
- Relevant professional certifications (e.g., Adobe Audience Manager Platform Certification)
- Knowledge of Acxiom data products
**#GD17**
**Primary Location City/State:**
Homebased - Conway, Arkansas
**Additional Locations (if applicable):**
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
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We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
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At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.
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Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
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Social Media Coordinator
Posted 4 days ago
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The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff “for fit” makes significant contributions to Howard University’s overall mission. At Howard University, we prioritize well-being and professional growth. Here Is What We Offer Health & Wellness: Comprehensive medical, dental, and vision insurance, plus mental health support Work-Life Balance: PTO, paid holidays, flexible work arrangements Financial Wellness: Competitive salary, 403(b) with company match Professional Development: Ongoing training, tuition reimbursement, and career advancement paths Additional Perks: Wellness programs, commuter benefits, and a vibrant company culture Join Howard University and thrive with us! Job Purpose Coordinate advancement communications’ social media strategy for the Development and Alumni Relations (DAR) division by creating digital content to support fundraising goals, align with the University brand and move forward the mission, vision and strategic direction of the University. Assist the advancement communications team in creating and maintaining digital content calendar. Supervisory Authority There is no supervisory authority associated with this role Nature And Scope Reporting to the Senior Creative & Digital Communications Manager, the Digital Social Media Coordinator is part of a team creating compelling social media content. In addition to content creation, the social media coordinator will employ a strategic outlook towards platform utilization and audience engagement. This position also works with colleagues to ensure messaging and materials are consistent with the University’s style guide, standards and brand. Principal Accountabilities Craft compelling, brand-consistent content designed to engage target audiences and promote brand awareness and loyalty Assist in creating social media calendar and ensure it is routinely updated Utilize various analytical tools to monitor and evaluate the performance of social media campaigns and strategies Actively engage with and respond to followers and customers through various social media platforms to foster a strong community of supporters Stay abreast of the latest social media trends and technologies to ensure the brand’s online presence remains relevant and effective Collaborate with the Office of University Communications to communicate messaging from across the University Ability to capture captivating photos and video by using various applications Assist in repurposing content for web and email collaboration efforts Availability to attend university and DAR events throughout the year Core Competencies Experience with creating content, posting and managing an array of social media platforms and software to inform, engage and influence multiple audiences; Demonstrated experience capturing photos and familiarity with video editing tools such as Adobe Premiere Pro, iMovie, or Final Cut Pro for crafting engaging video content Ability to engage, find stories and interact with students, alumni and the university community to produce compelling content Knowledge of graphic design software like Adobe Creative Cloud (Photoshop, Illustrator, and InDesign), Canva, or Snappa for creating visually appealing content Creativity and demonstrated awareness of emerging trends in social media Ability to work effectively on teams with technical and non-technical colleagues to successfully execute projects; Ability to plan, prioritize and organize a diversified workload with attention to detail and an urgency to meet deadlines; Ability to work collaboratively across campus and independently with purpose and accuracy in a fast-paced environment; and Ability to exercise sound judgment. Minimum Requirements Bachelor’s degree, studies in marketing, communications, public relations, or journalism preferred. Three (3) years of experience that includes managing social media platforms from concept to completion, particularly in higher education Experience using content management system (CMS) and other digital platforms to disseminate content Excellent written and verbal communication and interpersonal skills Compliance Salary Range Disclosure SALARY RANGE: $65,000 - $75,000 #J-18808-Ljbffr
E-commerce Social Media Manager
Posted today
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Key responsibilities include:
- Developing and executing a comprehensive social media strategy aligned with e-commerce goals.
- Creating, curating, and managing all published content (images, video, written copy) across platforms like Instagram, Facebook, TikTok, and Pinterest.
- Monitoring social media channels for customer inquiries, comments, and trends, and responding in a timely and professional manner.
- Engaging with followers, building relationships, and fostering a community around the brand.
- Running social media advertising campaigns to drive traffic and conversions.
- Collaborating with marketing, sales, and product development teams to ensure brand consistency.
- Analyzing social media metrics and reporting on performance, providing insights and recommendations for improvement.
- Identifying and building relationships with relevant influencers and brand advocates.
- Staying abreast of the latest social media tools, trends, and best practices.
- Managing the social media budget effectively.
- Implementing strategies to increase follower growth, engagement rates, and website click-through rates.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 4 years of experience managing social media for e-commerce brands.
- Demonstrated success in growing social media presence and engagement.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Excellent content creation skills, including copywriting, basic graphic design, and video editing.
- Strong understanding of social media advertising principles and best practices.
- Exceptional communication, interpersonal, and community management skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Creative thinking and problem-solving abilities.
- Experience with e-commerce platforms and understanding of the online customer journey.
Join our team in **Baltimore, Maryland, US**, and play a key role in shaping our client's online presence and driving e-commerce success. If you are a social media savvy professional with a passion for building brands, we want to hear from you.
Media & Social Marketing Manager

Posted 4 days ago
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**Employment Type:** Full Time
**Date Posted:** 7/7/2025
**Location:** Remote
**Pay Range:** 65000.00 - 95000.00 USD per Hour
**Job Number:** JO-2507-2679
**Primary Function**
We are seeking a dedicated Media and Social Marketing Manager. In this role you will assist the Brand Media team in the operational execution of paid media campaigns across channels including but not limited to Paid Search and Social. Serves all external media needs corporate-wide to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.
**Duties & Responsibilities**
+ Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
+ Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
+ Collaborates with internal stakeholders to understand the parameters for developing media strategies.
+ Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
+ Ensures media plans are implemented correctly and in a timely manner.
+ Assists in the management of budget plans.
+ Serves as a resource to team members on matters of a routine nature.
+ Applies foundational knowledge of social and digital marketing principles.
+ Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
+ Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
+ Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid foundational knowledge of digital or social marketing industry and practices.
+ Proficient with MS Office, Word, Excel and PowerPoint.
+ Proficient knowledge on impact of social marketing to an omni-channel experience.
+ Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products.
+ Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
+ Proficient with managing multiple projects with attention to detail.
+ Proficient with influencing business decisions.
+ Proficient with facilitating and/or participating in cross-functional teams.
+ Proficient with collaborating with key stakeholders.
+ Expert in Agile working environments.
**Education & Experience**
+ Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
+ 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
+ Experience in navigating and executing within search buying platforms (Google Ads, SA360 and Bing), social buying platforms (Meta, Snapchat, TikTok, etc.), and web analytics tools (Tableau, Adobe).
+ US military experience through military service or a military spouse/domestic partner.
**To Apply**
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**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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