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Digital Marketing Strategist
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Digital Marketing Strategist
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Digital Marketing Strategist
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- Developing and implementing data-driven digital marketing strategies.
- Managing and optimizing SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Creating and managing social media marketing campaigns to increase engagement and brand visibility.
- Designing and executing effective email marketing campaigns to nurture leads and promote products/services.
- Overseeing content marketing initiatives, including blog posts, articles, and website copy.
- Analyzing campaign performance data and generating actionable insights for improvement.
- Managing digital advertising budgets and ensuring optimal spend allocation.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborating with the sales team to align marketing efforts with sales goals.
- Conducting A/B testing to optimize landing pages, ad copy, and other marketing assets.
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Digital Marketing Strategist
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Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve business goals.
- Manage and optimize SEO and SEM campaigns to increase website traffic and lead generation.
- Oversee social media marketing efforts, including content creation and community engagement.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Plan and manage content marketing initiatives, ensuring alignment with SEO best practices.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Monitor market trends, competitor activities, and emerging digital technologies.
- Collaborate with cross-functional teams to ensure brand consistency and campaign integration.
- Manage the digital marketing budget effectively.
- Prepare regular reports on digital marketing performance for senior management.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing strategy and execution.
- Proven experience with SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience managing marketing budgets and demonstrating ROI.
- Creative thinker with a passion for innovation in digital marketing.
- Ability to work collaboratively in a team environment.
- Certifications in Google Ads, Google Analytics, or relevant platforms are a plus.
This position is based in our office in Baltimore, Maryland, US , and requires regular in-office attendance. Our client offers a dynamic work environment and competitive compensation.
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Digital Marketing Strategist
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Key Responsibilities:
- Develop and execute integrated digital marketing strategies for clients.
- Manage and optimize SEO, SEM, social media, email, and content marketing efforts.
- Plan and oversee paid advertising campaigns across various platforms.
- Conduct in-depth keyword research and competitor analysis.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
- Analyze data to identify trends, insights, and opportunities for improvement.
- Collaborate with creative and content teams to develop engaging assets.
- Report on campaign results and provide actionable recommendations to clients.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on strategy development.
- Proven success in managing and optimizing various digital marketing channels.
- Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, SEMrush, and marketing automation platforms.
- Strong analytical skills and experience with web analytics platforms.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and clients simultaneously.
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Digital Marketing Strategist
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Digital Marketing Strategist
Posted today
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Job Description
The ideal candidate possesses a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You should be adept at translating business objectives into effective digital strategies and comfortable working in a dynamic, collaborative environment. This role requires a proactive approach to staying ahead of digital trends and a passion for creating impactful online experiences. Your ability to analyze campaign performance and optimize strategies based on data will be key to success.
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business goals.
- Manage and optimize search engine marketing (SEM) campaigns, including Google Ads and Bing Ads.
- Oversee search engine optimization (SEO) initiatives to improve organic search rankings.
- Develop and execute social media marketing strategies across relevant platforms.
- Create and manage engaging content marketing initiatives, including blog posts, whitepapers, and case studies.
- Plan and execute email marketing campaigns to nurture leads and retain customers.
- Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate them.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive messaging and campaign execution.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing strategy and execution.
- Proven experience in developing and managing successful SEO, SEM, social media, and email marketing campaigns.
- Proficiency with Google Analytics, Google Ads, and other relevant digital marketing tools.
- Strong understanding of content marketing principles and copywriting.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with marketing automation platforms is a plus.
Join our team and help shape the digital presence of our esteemed organization.
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Digital Marketing Strategist
Posted today
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Job Description
Responsibilities include:
- Developing and executing data-driven digital marketing strategies aligned with business objectives.
- Managing and optimizing paid advertising campaigns (PPC, social media ads) to maximize ROI.
- Overseeing search engine optimization (SEO) efforts to improve organic search rankings and drive website traffic.
- Creating and curating engaging content for social media platforms, email marketing, and blog posts.
- Analyzing campaign performance using analytics tools (e.g., Google Analytics) and providing actionable insights and reports.
- Conducting market research and competitor analysis to identify new opportunities and trends.
- Collaborating with cross-functional teams (e.g., sales, product development) to ensure cohesive marketing efforts.
- Managing the company's social media presence and community engagement.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- A/B testing various marketing elements to optimize campaign effectiveness.
The ideal candidate will hold a Bachelor's degree in Marketing, Communications, or a related field, with at least 4-6 years of experience in digital marketing. Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing is essential. Strong analytical skills, proficiency with digital marketing tools, and excellent written and verbal communication abilities are required. Experience with marketing automation platforms and CRM systems is a plus. If you are a creative and results-oriented marketer passionate about leveraging digital channels to achieve business goals, we want to hear from you.
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Senior Digital Marketing Strategist
Posted today
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies aligned with business objectives.
- Managing and optimizing paid search (PPC) and social media advertising campaigns to maximize ROI.
- Overseeing the creation and distribution of engaging content across multiple platforms.
- Conducting thorough market research and competitive analysis to identify opportunities and threats.
- Monitoring, analyzing, and reporting on campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
- Collaborating with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution.
- Staying abreast of the latest digital marketing trends, technologies, and best practices.
- Managing the digital marketing budget effectively and allocating resources for optimal impact.
- Developing and nurturing an email marketing program to drive lead generation and customer retention.
- Contributing to the overall brand strategy and ensuring consistent brand voice across all digital touchpoints.
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Senior Digital Marketing Strategist
Posted 1 day ago
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize paid advertising campaigns across search (Google Ads, Bing Ads) and social media (Facebook, Instagram, LinkedIn, etc.).
- Oversee search engine optimization (SEO) initiatives, including keyword research, on-page optimization, and link-building strategies.
- Create and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Develop and manage content marketing strategies, including blog posts, articles, white papers, and social media content.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.
- Conduct A/B testing and conversion rate optimization (CRO) to improve user experience and campaign effectiveness.
- Manage marketing budgets, ensuring optimal allocation of resources and maximizing return on investment (ROI).
- Collaborate with internal teams (sales, product, creative) to ensure cohesive brand messaging and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on marketing performance, insights, and recommendations for improvement.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Strong analytical skills with proficiency in Google Analytics, Google Ads, and other marketing analytics platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Excellent written and verbal communication skills, with the ability to create compelling marketing copy.
- Demonstrated ability to manage multiple projects and meet deadlines in a remote environment.
- Strategic thinker with a data-driven approach to decision-making.
- Creative and innovative mindset with a passion for digital innovation.
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