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Website Digital Strategy Director - Position Summary

Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.

Key Responsibilities:

Strategic Leadership

Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals

Develop governance and standards for content, design, and user experience across digital platforms.

Evaluate emerging tools, systems, and trends to recommend improvements and innovations.

Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.

Hands-On Strategic Execution

Manage, update, and optimize website content in Adobe Experience Manager (AEM).

Create and maintain layouts that prioritize clarity, usability, and accessibility.

Translate complex or technical information into clear, engaging web content.

Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).

Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.

Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.

Collaborate with marketing segment leads to ensure timely implementation of site updates.

User Experience, Compliance & Collaboration

Conduct ongoing audits to improve navigation, information architecture, and user journeys.

Ensure compliance with Section 508/WCAG accessibility standards.

Advocate for a user-first approach in all digital initiatives.

Provide forward thinking approach to digital innovation.

Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.

Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.

*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***

Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.

Minimum Requirements

- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.

• 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
• Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
• Distinctive problem-solving, strategic, and analytical capabilities
• Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
• Strong communication and storytelling skills required, with experience writing for technical audiences
• Ability to create collateral for product launches and strong product management skills
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-s pecific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at .

Minimum Salary

$

138,380.00

Maximum Salary

$

187,220.00

• Develop and implement a comprehensive digital marketing strategy across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Define key performance indicators (KPIs) and set ambitious goals for all digital marketing initiatives.
• Manage and optimize digital advertising campaigns to maximize ROI and achieve acquisition targets.
• Oversee content strategy and creation to ensure alignment with brand messaging and audience engagement goals.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and collaboration.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure integrated marketing efforts.
• Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
• Conduct market research and competitor analysis to identify new opportunities and threats.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Demonstrated success in developing and executing data-driven digital marketing campaigns that yield measurable results.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and reporting platforms.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, remote work environment.
• Creative thinker with a passion for storytelling and brand building.
• Experience in the consumer goods or e-commerce sector is a strong plus.

• Develop and deliver course content on digital marketing strategy.
• Facilitate engaging lectures and interactive class discussions.
• Design and grade assignments, projects, and examinations.
• Provide constructive feedback to students.
• Stay current with digital marketing trends and technologies.
• Incorporate practical case studies and real-world examples.
• Maintain professional development and contribute to curriculum enhancement.
• Manage classroom activities in a hybrid learning environment.

• Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.
• Minimum of 8 years of experience in social media marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing high-impact social media campaigns for e-commerce brands.
• Expertise in social media management tools (e.g., Hootsuite, Sprout Social), analytics platforms (e.g., Google Analytics, platform-specific insights), and paid social advertising.
• Exceptional leadership, communication, and strategic thinking skills.
• Ability to adapt to a fast-paced, remote work environment and manage cross-functional teams effectively.
• Strong understanding of SEO, content marketing, and digital PR principles.
• Creative mindset with a keen eye for detail and brand aesthetics.

• Develop and implement comprehensive social media strategies aligned with marketing objectives.
• Create, curate, and manage published content (images, video, written) across all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Engage with the online community, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Analyze social media data and generate regular reports on key performance indicators (KPIs) such as reach, engagement, and conversions.
• Identify opportunities to optimize social media campaigns for increased reach, engagement, and ROI.
• Collaborate with cross-functional teams (marketing, design, sales) to ensure brand consistency and campaign integration.
• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Develop and execute influencer marketing strategies as needed.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3-5 years of experience in social media marketing, with a proven track record of managing successful campaigns.
• In-depth knowledge of major social media platforms and their respective audiences.
• Excellent copywriting, editing, and communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media analytics and reporting tools.
• Creative mindset with an eye for visual aesthetics and engaging content.
• Ability to work independently and collaboratively in a hybrid work environment.
• Strong understanding of digital marketing principles.
• Experience with paid social media advertising is highly desirable.

• Develop, implement, and manage cutting-edge social media strategies across various platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest) to increase brand awareness, improve marketing efforts, and drive sales.
• Create engaging, high-quality, and on-brand content, including copy, visuals, and video, tailored to specific platforms and target audiences.
• Manage social media content calendars, ensuring timely and consistent posting schedules.
• Monitor social media trends, competitor activities, and industry developments to identify new opportunities and adapt strategies accordingly.
• Engage with our online community, respond to comments and messages promptly, and foster positive relationships with followers.
• Analyze social media performance metrics (e.g., engagement rates, reach, impressions, click-through rates, conversion rates) and generate detailed reports with actionable insights.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure cohesive brand messaging and campaign execution.
• Manage and optimize social media advertising campaigns, including budget allocation, targeting, A/B testing, and performance analysis.
• Identify and cultivate relationships with influencers and brand advocates to expand reach and credibility.
• Stay updated on platform algorithm changes and best practices to maximize organic reach and engagement.
• Develop and implement strategies to grow social media following and build a loyal online community.
• Oversee user-generated content initiatives and manage online reputation.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in social media marketing, with a significant focus on e-commerce or direct-to-consumer brands.
• Proven success in developing and executing impactful social media strategies that drive measurable results.
• Expertise across major social media platforms, their respective audiences, and advertising capabilities.
• Strong content creation skills, including copywriting, basic graphic design, and video editing.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent analytical skills and the ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative mindset with a keen eye for detail and emerging trends.
• Experience with influencer marketing and community management.