74 Marketing Manager jobs in Baltimore

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize SEO, SEM, social media, and email marketing campaigns.
• Oversee content creation and ensure brand consistency across all digital channels.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Manage the digital marketing budget and allocate resources effectively.
• Identify new growth opportunities and implement innovative marketing tactics.
• Conduct market research and competitor analysis.
• Lead and mentor the digital marketing team.
• Collaborate with other departments to ensure integrated marketing efforts.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in digital marketing, with a focus on e-commerce.
• Proven success in developing and executing digital marketing campaigns that drive revenue growth.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in Google Analytics, Google Ads, and other marketing analytics platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership and team management abilities.
• Creative mindset with excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).

Apr 24, 2025 - Kion is hiring a remote Content Marketing Manager. Location: USA. Kion automates CloudOps with a single platform providing policy-based identity, FinOps, and compliance for multicloud infrastructure. Kion helps organizations achieve ‘governance by default’ through improved visibility, automation, guardrails, and guidance across AWS, Azure, GCP and OCI environments. This helps enterprises reduce complexity, eliminate chaos, and minimize manual work so they can innovate faster with less risk. Wherever they are on their cloud journey, Kion empowers organizations to confidently provision accounts, maintain financial control, and ensure compliance with security regulations. Kion serves leading commercial, higher education, and government agencies including Indeed, Verizon, NASA, and the Centers for Disease Control and Prevention (CDC). We’re a fast-growing, Series A startup and we believe employees are our most precious resource. While we’re headquartered outside Baltimore, MD and Washington DC,we are committed to a 100% remote-first workforce. In addition, Kion offers excellent compensation and outstanding benefits, at zero cost to the employee! If you're passionate about using your expert skills to bring transformational change to a customer’s cloud journey, you'd be a great addition to our team! YOUR ROLE: As the Content Marketing leader, you’ll be responsible for driving the company’s content and SEO strategy to inform and educate Kion’s target personas along their cloud journey. In this role, you’ll be responsible for developing the approach to drive maximum visibility for Kion’s messaging and value proposition as well as creating high value content for campaigns and lead conversions. You will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and working across internal stakeholders and outside agencies. The ideal candidate appreciates ‘wearing many different hats’ and being versatile to meet business requirements. YOUR DAY-TO-DAY: Establish SEO, keyword and backlink strategy to align to pillar campaigns. Build and manage a rich content/editorial calendar to attract a qualified audience to our digital properties (drive awareness, subscribers and leads). Blog regularly to attract site visitors through search, social media and email. Review and optimize content for all digital properties re: quality, brand consistency and tone of voice. Create multi-modal campaign-related resources across the customer journey (e.g., web copy, nurture emails, whitepapers, eBooks, infographics, guides, social media, customer stories, internal comms, etc). Grow new leads by converting site traffic through compelling calls-to-action, landing pages, social media and email content. Nurture Kion prospects by producing regular, helpful content aligned with the needs and interests of Kion’s target personas. Optimize marketing automation and lead nurturing processes through appropriate email cadence and content. Collaborate with leadership, product, sales and industry experts to create the most compelling content (including thought leadership and demand generation components). WHAT WE ARE EXPECTING FROM YOU (I.E., THE QUALIFICATIONS YOU MUST HAVE): Education: BS/BA in business, marketing or communications. 7+ years of experience. Cloud, SaaS, management/governance software experience is a plus. Demonstrable experience driving continually improving content and SEO initiatives. Understanding of the Google search algorithm and backlink approaches. Experience planning and executing prospect & customer-facing content programs. Understanding of the sales funnel, lead lifecycle and acceleration tactics. Experience breaking down technical topics for multiple audiences. Experience using analytics to inform content marketing decisions. Excellent communication, professional writing and content curation skills; ability to write short- and long-form content—and to also synthesize the information into infographics, video scripts, interactive digital experiences, etc. Customer and sales focused. Proven experience partnering with product and sales teams to run successful campaigns. Strong communication and collaboration skills with the ability to manage and build relationships cross-functionally. Proficiency with marketing automation platforms (HubSpot & SFDC), CMS (Craft & Wordpress) and AI/analytics tools (ChatGPT & SEMrush). Solid project management experience ensuring that all commitments are met, and stakeholders are informed for multiple concurrent projects. Analytical and creative. WHAT WE WILL PROVIDE IN RETURN: Kion is a remote-first company. We offer a 100% remote work schedule (US only) as well as an in-office or hybrid schedule if you are local to the DC-Maryland-Virginia area. Excellent compensation and high-quality benefits, including multiple medical plan options to fit your needs and budget. Kion contributes generously toward premiums for medical, dental, and vision coverage. 3% of direct compensation contribution to your 401(k) (no match required). Unlimited PTO to allow staff to spend time with friends and family. Regular virtual engagements to better connect with co-workers and talk about life outside of work. A small-team collaborative environment that fosters communication and innovation. At Kion, we are focused on making people's lives in the cloud easier through innovative products built by passionate employees. We are looking to add talented, motivated people to our team to help achieve this mission through the development and delivery of our revolutionary CloudOps platform. If you want to help organizations spend less time managing and governing their cloud, and more time driving value in the cloud, you’ve come to the right place. Apply below and we’ll be in touch shortly! #J-18808-Ljbffr

Eurotech, a global company that designs, creates and delivers full Internet of Things (IoT) solutions, including services, software and hardware, is seeking a Product Marketing Manager to be added to its marketing and PM team.The Product Marketing Manager is responsible for all things related to the positioning, promotion and lifecycle of a set of products from concept through end-of-life, ensuring continuity of the product portfolio to support company sales goals.Duties Responsible for managing a portion of the global product portfolio, including performing competitive analysis, product positioning and driving promotional activities. Develops global market requirement documents based on research, collaboration, and understanding of company portfolio and strategic direction. Provides insights to improve the value proposition, competitive differentiation, and product positioning to ensure strong competitive advantage. Monitors market trends and competitive dynamics. Attends tradeshows and client visits as needed to support sales and marketing activities. Requires ability to collaborate across time zones and cultures to facilitate communications and understanding throughout the entire global organization. Will work with corporate product management team to maintain the product documentation repository. Will support channel partners and sales team in answering customer questions about product specifications and/or requirements. Qualifications At least 2 years of technical product marketing and/or product management experience. Market knowledge of embedded systems, wireless, cloud and/or IoT technologies. Must be fully functional with Microsoft applications including Word, Excel, and PowerPoint. Demonstrated interpersonal communication skills with the ability to work within cross-functional groups. Must be able to travel up to 30%, including international travel. Italian language skills are a plus.Office Location Columbia, MD Skills & Requirements Qualifications

Summary: Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity. Required Skills: Consumer Product Marketing Manager Responsibilities: Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement Minimum Qualifications: Minimum Qualifications: 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace Communication experience that is effective with technical, business, and external stakeholders Bachelor's Degree in Business, Marketing or Related discipline Preferred Qualifications: Preferred Qualifications: Direct experience in Product Marketing, partnering closely with Product teams Experience with consumer GTM strategies based on consumer driven insights Experience with consumer facing product launches and consumer campaigns Internet or technology industry experience International experience Copywriting experience Public Compensation: $158,000/year to $223,000/year + bonus + equity + benefits Industry: Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at #J-18808-Ljbffr

Join to apply for the Senior Performance Marketing Manager role at Launch Potato 1 day ago Be among the first 25 applicants Join to apply for the Senior Performance Marketing Manager role at Launch Potato WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners. BASE SALARY: $90,000 - $20,000 per year MUST HAVE: Relentless ownership mentality with a high sense of urgency Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals Advanced analytical skills with the ability to translate large datasets into actionable recommendations Strong cross-functional communication skills to align with Yield, Copy, and Media Buying teams Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel (pivot tables, VLOOKUPs) Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior EXPERIENCE: 4–6 years in optimization, CRO, or performance marketing, with vertical-strategic and hands-on landing page testing and funnel performance ownership YOUR ROLE Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes. Outcomes (Performance Expectations): Revenue Optimization: Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizations Testing Cadence: Launch at least 3 high-impact A/B tests per month across device types and user journeys (e.g., copy, UI/UX, advertiser order) Insight Generation: Translates data into clear, actionable hypotheses on user behavior and creates recommendations to improve performance Advertiser Alignment: Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs (e.g., lead quality, LTV) Cross-Team Collaboration: Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings Innovation Projects: Drive quarterly initiatives focused on strategic experimentation (e.g., new vertical pages, alternative funnel paths, or new targeting angles) Vertical Leadership: Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals, ideally within 6 months with little to no oversight Net-New Growth Impact: Consistently deliver measurable CVR or LTV gains for net-new advertisers Competencies: Resilient Problem Solver: Maintains focus and poise in high-stakes testing environments; thrives under fast-paced, shifting priorities Industry-Savvy: Understands direct response mechanics and high-volume testing environments; able to connect granular optimization decisions to broader business strategy Growth-Oriented Operator: Constantly pursuing ways to scale impact through efficiency, creativity, and urgency—not perfectionism Curious & Data-Informed: Asks why, seeks patterns, and drives decisions from insights—not just surface metrics Organized & Accountable: Manages multiple projects with precision and always meets deadlines Collaborative by Default: Thrives in a team environment and brings stakeholders into the problem-solving process early Creative Strategist: Able to leverage shifts in copy, layout, or user flow to change behavior meaningfully—blending design thinking with performance goals Bias for Action: Doesn’t wait for perfect conditions to test; uses scrappy hypotheses to learn quickly Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to make your impact in a profitable, high-growth company? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Launch Potato by 2x Get notified about new Senior Marketing Manager jobs in Baltimore, MD . Director, Relationship Marketing Strategy Maryland, United States $113,000.00- 182,850.00 2 weeks ago Maryland, United States 60,000.00- 65,000.00 1 month ago Baltimore, MD 50,000.00- 65,000.00 7 hours ago Baltimore, MD 55,000.00- 65,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr