15 Media Planning jobs in New York

Description

Kenvue is currently recruiting for a:

Director, Media Planning - Skin Health

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Director, Media Planning is responsible for overseeing and managing all aspects of global communications & media planning strategies and campaigns in support of our global brand teams . As the Director, you will lead a team of professionals to support the annual and campaign planning cycles of our global brand teams , provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Guide the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning , content creation , and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Lead a team of media planners to support all key global brand teams

• Act as lead Media collaborator for Skin Health comms and media planning, in collaboration with Neutrogena, Aveeno and OGX global brand teams

• Build central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) as Kenvue way, to embed into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 5 years of experience in communications or connections planning

• Minimum of 10 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data, make data-driven decisions, and build insights loop to support planning

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience managing (or participating ) in interagency team, spanning media, brand and production requirements

LI-SR1

What's in it for you

Annual base salary for new hires in this position ranges:

$183,175.00 - $258,600.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Description

Kenvue is currently recruiting for a:

Senior Manager, Media Planning - Essential Health

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Senior Manager , Media Planning , Essential Health is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams . As the Senior Manager , Planning for Essential Health you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as lead Media collaborator for Essential Health comms and media planning, in collaboration with Listerine, Johnson's Baby and other global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 3 years of experience in communications or connections planning

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

#LI-SR1

What's in it for you

Annual base salary for new hires in this position ranges:

$152,150.00 - $214,800.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Description

Kenvue is currently recruiting for a:

Senior Manager. Media Planning - Self Care

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Senior Manager , Media Planning , Self Care is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams . As the Senior Manager , Planning for Self Care you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as lead Media collaborator for Self Care comms and media planning, in collaboration with Nicorette, Pain and Allergy global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 3 years of experience in communications or connections planning

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

#LI-SR1

What's in it for you

Annual base salary for new hires in this position ranges:

$152,150.00 - $214,800.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

**Position Summary.**
**What you'll do.**
We are looking for a Director, Digital Media to support the strategic media planning, buying, partnerships, negotiations, execution, reporting and optimization of Paid Media Campaigns. You will ensure we are driving efficacy of investment, balancing the need to meet ROAS goals with the imperative of implementing never-been-done-before innovations and programs. This position needs to remain on the cutting edge of understanding and implementing emerging media channels.
+ Help to develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
+ Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media.
+ Leverage insights, learnings, and modeling to help determine the right channel mix.
+ Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
+ Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace.
+ Manage US media category media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities.
+ Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams.
+ Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
+ Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities.
+ Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.
**What you'll bring:**
+ Media and Communications executive with10+ years of deep functional leadership experience in relevant media areas and integrated marketing communications. Media agency experience is a must, and client experience is a plus.
+ Deep understanding of media platforms and technology partners
+ Good understanding of performance digital marketing and full funnel execution.
+ Successful candidate will need to have the gravitas to both sit at the table and lead the dialogue and negotiations with the heads of media properties.
+ Excellent communication, presentation, and interpersonal skills and must be results/metrics driven.
+ Possess excellent leadership skills, strong analytical, critical thinking skills and strategic agility, and must be able to work effectively within a matrixed functional organization in partnership with key business partners, internal and external.
**About Walmart Marketing**
Named Ad Ages Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what youve been looking for.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
‎
‎br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $132,000.00-$264,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
**Primary Location.**
221 River St, Hoboken, NJ 07030, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

To be eligible for this position, you must reside in the same country where the job is located.
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at a member of IQVIA Digital, you will be a key contributor within a fast-growing product line at IQVIA; programmatic and social markets for IQVIA's industry leading healthcare provider data. This role is a hands-on position that requires a good mix of technical and business knowledge with extensive client engagement. You will participate in a wide range of business activities from leading internal team and client meetings, to managing requests queues and improving processes and working with various internal teams to ensure that client deliverables are ready in a timely fashion. As a part of the Digital Enablement COE, you'll find a fast-paced, collaborative and fun work environment where smart people apply their talents to deliver innovative products and services with the objective of ensuring customer satisfaction.
**Essential Job Functions:**
The candidate will join a team that maximizes product value for our clients and their programs. The candidate will primarily be responsible for directly managing our channel partners engaging in programmatic and social programs for key accounts.
The successful candidate will be measured by the level of client satisfaction and the ability to deliver on key product metrics:
+ Own the overall product and deliverable relationship with assigned, high-value clients, which includes: Increasing adoption, ensuring retention, and satisfaction.
+ Drive revenue from direct client relationships and/or in conjunction with their agencies
+ Establish a trusted/strategic advisor relationship with each assigned client and drive continued value of our products.
+ Diagnose and anticipate customer needs, craft potential solutions, establish product value with customers and follow up to ensure customer success.
+ Understand client targeting needs, generate target files, load files into destination platforms and provide offline & online matches.
+ Responsible for full compliance and adherence to FDA Pharma Guidelines (where applicable).
+ Work with Sales and Operational teams to identify and develop upsell and "solution sales" opportunities.
+ Advocate customer needs/issues across Product and Technology teams.
+ Work with Product Management team to define new and existing product and reporting requirements.
+ Assist with the creation of proposals, contracts, RFP responses and other documentation in an effort to drive additional revenue for our products.
+ Assist with training junior employees on tools and processes.
+ Be at ease working independently.
+ Continue to proactively develop knowledge of the programmatic and social media landscape.
**Qualifications:**
To perform this job successfully, an individual must thrive on passion and collaboration. The requirements listed below are representative of the knowledge, skill, and ability required.
The successful candidate should have a excellent background in AdTech, including programmatic and social marketing, client facing Technical Product Management, Technical Account Management, and previous customer experience with a track record of increasing customer satisfaction, adoption and retention.
**REQUIRED SKILLS & EXPERIENCE**
+ BA degree with a specialty in communication, marketing, account management or computer science
+ 4-5 years in a hands-on role managing Programmatic campaigns at an agency, onboarder, Management Platform/Social Ads API Platform, or DSP
+ Previous experience in the field of digital media planning (2 plus years)
+ Exposure to Medical / Pharmaceutical digital marketing industry
+ Expertise in overall programmatic landscape, programmatic buying (DSP) and audience segmentation (DMP).
+ Demonstrated experience in display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Media Math, LiveRamp etc.)
+ Experience extracting and analyzing campaign reporting data and using this to share recommendations with internal teams
+ Awareness of CAN-SPAM, CASL, CCPA, GDPR, and other regulatory standards related to marketing communication
+ Time Management skills; effectively organize and prioritize, meeting all deadlines and delivering required results
+ Experience creating relevant campaign documentation
+ Impeccable written and verbal communication skills.
+ Ability to set and deliver on priorities within a quickly evolving landscape
+ Display organizational and emotional intelligence
#iqviadigital
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. potential base pay range for this role, when annualized, is $73,000.00 - $182,600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.
To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.
EEO Minorities/Females/Protected Veterans/Disabled

To be eligible for this position, you must reside in the same country where the job is located.
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at a member of IQVIA Digital, you will be a key contributor within a fast-growing product line at IQVIA; programmatic and social markets for IQVIA's industry leading healthcare provider data. This role is a hands-on position that requires a good mix of technical and business knowledge with extensive client engagement. You will participate in a wide range of business activities from leading internal team and client meetings, to managing requests queues and improving processes and working with various internal teams to ensure that client deliverables are ready in a timely fashion. As a part of the Digital Enablement COE, you'll find a fast-paced, collaborative and fun work environment where smart people apply their talents to deliver innovative products and services with the objective of ensuring customer satisfaction.
**Essential Job Functions:**
The candidate will join a team that maximizes product value for our clients and their programs. The candidate will primarily be responsible for directly managing our channel partners engaging in programmatic and social programs for key accounts.
The successful candidate will be measured by the level of client satisfaction and the ability to deliver on key product metrics:
+ Own the overall product and deliverable relationship with assigned, high-value clients, which includes: Increasing adoption, ensuring retention, and satisfaction.
+ Drive revenue from direct client relationships and/or in conjunction with their agencies
+ Establish a trusted/strategic advisor relationship with each assigned client and drive continued value of our products.
+ Diagnose and anticipate customer needs, craft potential solutions, establish product value with customers and follow up to ensure customer success.
+ Understand client targeting needs, generate target files, load files into destination platforms and provide offline & online matches.
+ Responsible for full compliance and adherence to FDA Pharma Guidelines (where applicable).
+ Work with Sales and Operational teams to identify and develop upsell and "solution sales" opportunities.
+ Advocate customer needs/issues across Product and Technology teams.
+ Work with Product Management team to define new and existing product and reporting requirements.
+ Assist with the creation of proposals, contracts, RFP responses and other documentation in an effort to drive additional revenue for our products.
+ Assist with training junior employees on tools and processes.
+ Be at ease working independently.
+ Continue to proactively develop knowledge of the programmatic and social media landscape.
**Qualifications:**
To perform this job successfully, an individual must thrive on passion and collaboration. The requirements listed below are representative of the knowledge, skill, and ability required.
The successful candidate should have a excellent background in AdTech, including programmatic and social marketing, client facing Technical Product Management, Technical Account Management, and previous customer experience with a track record of increasing customer satisfaction, adoption and retention.
**REQUIRED SKILLS & EXPERIENCE**
+ BA degree with a specialty in communication, marketing, account management or computer science
+ 4-5 years in a hands-on role managing Programmatic campaigns at an agency, onboarder, Management Platform/Social Ads API Platform, or DSP
+ Previous experience in the field of digital media planning (2 plus years)
+ Exposure to Medical / Pharmaceutical digital marketing industry
+ Expertise in overall programmatic landscape, programmatic buying (DSP) and audience segmentation (DMP).
+ Demonstrated experience in display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Media Math, LiveRamp etc.)
+ Experience extracting and analyzing campaign reporting data and using this to share recommendations with internal teams
+ Awareness of CAN-SPAM, CASL, CCPA, GDPR, and other regulatory standards related to marketing communication
+ Time Management skills; effectively organize and prioritize, meeting all deadlines and delivering required results
+ Experience creating relevant campaign documentation
+ Impeccable written and verbal communication skills.
+ Ability to set and deliver on priorities within a quickly evolving landscape
+ Display organizational and emotional intelligence
#iqviadigital
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. potential base pay range for this role, when annualized, is $73,000.00 - $182,600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.
To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.
EEO Minorities/Females/Protected Veterans/Disabled

Digital Media Manager + Social (Parsippany, NJ, US, 07054)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Digital Media Manager Social plays a pivotal role in leading Reckitt’s category media activations, with a strategic focus on delivering impactful digital campaigns. This role involves providing critical support to the internal CE team and global teams, ensuring alignment with Reckitt’s overarching media objectives. You will be responsible for translating audience insights from our Connexions process, defining the role of digital platforms, planning & developing success models around key performance indicators (KPIs) such as reach, frequency, and placement strategy.

You will oversee the daily media performance across Social channels (Meta, Tiktok), ensuring campaign optimizations are implemented. You will act as the senior digital expert for key social platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns. 

The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in campaign performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across activation platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed. 

Your responsibilities

Strategic (30%):
•    Lead the development and execution of category media activation plans, ensuring they align with Reckitt’s marketing goals
•    Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs &providing inputs into global strategic frameworks
•    Develop and update digital channel playbooks, championing best practices and new platform capabilities.
•    Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy
•    Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
•    Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success.

Execution and Optimization (70%):
•    Oversee the daily media performance across key social channels, ensuring campaign optimizations are implemented effectively.
•    Stay close to platform capabilities and betas, identifying areas where they can be used and deployed in our activations.
•    Continually deploy and track media productivity levers for the platform and report back on performance.
•    Collaborate with cross-functional teams to execute digital test & learns, driving continuous improvement in media activations.
•    Provide monthly media actualizations to Reckitt finance teams and share weekly optimization insights with local CE Data Analysts.
•    Identify new testing opportunities to drive media activations forward, working with industry partners and internal stakeholders.
•    Proactively share successful case studies and results with wider teams to foster a culture of excellence.

The experience we're looking for

•    Bachelor’s degree in marketing, Business, or a related field.
•    Proven hands-on experience in planning & buying successful programmatic and/or paid social/search campaigns. (Min. 5 years of in-platform experience)
•    Demonstrate strong understanding of Paid Social (Meta, TikTok etc) and paid search a plus
•    Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager
•    Experience in managing teams, setting objectives & aiding with task prioritisation
•    Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations
•    Understanding of the local media ecosystem a plus

The skills for success

Analytical skills, Presentation skills, Storytelling, Creativity, Commercial accumen, Collaboration, P&L management, eCommerce, Social Media.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

 $110,000.00 -  $164,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.If reasonable accommodation is needed to complete your application, please contact Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Associate Digital Media Manager (Parsippany, NJ, US, 07054)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Associate Digital Media Manager plays a critical role in activating & managing social media campaigns across a variety of channels, including social media, paid search, and retail media platforms. You will own the day-to-day management of assigned campaigns across platforms. This role is responsible for ensuring proper campaign setup, reviewing media performance, optimizing campaigns, and sharing performance insights and recommendations. In addition, you will support reporting and finance reconciliations as part of overall campaign management.

About the Internal Digital Trading Team:

The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across key programmatic platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.

Your responsibilities

• Set-up campaigns correctly within the agreed campaign timelines.
• Review campaign QA/set-up aligns to the media plan instructions.
• Support Digital Retail Media Managers on activation planning tasks.
• Ensure each campaign set-up adheres to in-platform best practices.
• Undertake regular campaign optimizations in-platform to improve performance.
• Provide weekly optimization recommendations to local data analysts & record key optimizations via the Optimization Logs.
• Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan.
• Make budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates.
• Generate and share regular performance reports with internal stakeholders.
• Handle finance reconciliations, ensuring accurate tracking and reporting of campaign budgets and expenditures.

The experience we're looking for

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven track record of managing campaigns that have exceeded benchmarks.
• Previously worked in digital roles alongside other Account Executives / Account Managers / Programmatic Traders.
• Industry platform certifications
• Experience using project management tools (Jira, Monday.com etc).
• Worked in previous agency/publisher roles preferred.

• This role is not currently sponsoring visas or considering international movement at this time.

We currently recruiting for the below opportunities in the Digital Media space:

Associate Digital Media Manager - Retail Media

• 2-3 years of experience in digital or retail media
• Familiarity with Amazon Ads or Walmart Connect
• Strong attention to detail in campaign setup and QA

Associate Digital Media Manager - Search

• 2-3 years of experience in Google Ads or Microsoft Ads
• Strong understanding of keyword research, ad copywriting, and bid strategies
• Google Ads certification a plus
• Experience with campaign pacing and budget tracking

Associate Digital Media Manager - Social Media

• 1–2 years of experience in paid social media (Meta, TikTok)
• Experience with campaign setup, optimization, and reporting
• Familiarity with social media trends and creative formats

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $83,000.00 -  $125,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.If reasonable accommodation is needed to complete your application, please contact Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Associate Digital Media Manager, US Health (Parsippany, NJ, US, 07054)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Associate Digital Media Manager plays a critical role in activating & managing US Reckitt digital campaigns in-platform. You will own the day-to-day management of assigned digital campaigns within key media channels across all Reckitt Core brands – responsible for ensuring the correct campaign set-up, reviewing media performance, undertaking regular campaign optimizations & sharing performance recommendations.

The Team:

The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in-platform. Reporting to the Digital Media Manager, you will work together on implementing best practice in-platform as well as supporting on media activation planning & activation tasks.

Your responsibilities

Campaign Set-Up:

• Set-up campaigns correctly within the agreed campaign timelines
• Reviewing campaign QA/set-up aligns to the media plan instructions
• Supporting Digital Media Managers on activation planning tasks
• Ensuring each campaign set-up are adhering to in-platform best practices
• Working directly with media publishers to facilitate the deal management  

In-Campaign Management:

• Undertake regular campaign optimizations in-platform to improve performance
• Provide weekly optimization recommendations to local data analysts & recording key optimizations via the Optimization Logs
• Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan
• Making budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates.

Campaign Best Practice:

• Growing your in-platform knowledge across new features & optimization tactics
• Working with media reps/partners to educate the wider team on new capabilities

The experience we're looking for

• Bachelor’s degree in Marketing, Business, or a related field
• Experience managing digital campaigns across paid search/social/programmatic platforms (Meta Ads Manager, TikTok, DV360, Google Ads etc.)
• Proven track record of managing campaigns that have exceeded benchmarks
• Previously worked in digital roles alongside other Account Executives / Account Managers / Programmatic Traders
• Industry platform certifications across programmatic/search/social channels
• Experience using project management tools (Jira, Monday.com etc)
• Worked in previous agency/publisher roles preferred

The skills for success

• Ability to follow Reckitt processes & established ways of working
• Excellent organization skills to manage multiple campaigns across digital platforms
• Good communication both written & verbal when dealing with internal stakeholders
• Eagerness to learn new marketing platform features & recommend media performance optimizations to future campaigns
• Ability to foster & grow media partner relationships by seeking out new opportunities
• Highly detail-oriented, undertaking thorough reviews during campaign set-up
• Strong numerical skills when managing campaign performance & tracking KPI delivery
• Good proficiency in using Excel & PowerPoint

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD  $83,000.00  -  $125,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law.  In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.

Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!

If reasonable accommodation is needed to complete your application , please contact . Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.