23 Media Planning jobs in New York

Kenvue is currently recruiting for a:

Manager, Media Planning

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Manager , Media Planning will suppo rt global communications & media planning strategy in collaboration with key global brand teams . As the Manager , Planning you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation. There will be a heavy focus to support the Director, Media Planning with the Skin Health comms planning.

Key Responsibilities

• Support the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as support for Skin Health comms and media planning, in collaboration with Director, Media Planning and the Neutrogena, Aveeno, and OGX global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Support the full Global Media Planning team with central requirements and efforts required to scale best practices across local media teams

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 1 years of experience in communications or connections planning

• Minimum of 5 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 3 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

What's in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Kenvue is currently recruiting for a:

Director, Media Planning - Skin Health

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Director, Media Planning is responsible for overseeing and managing all aspects of global communications & media planning strategies and campaigns in support of our global brand teams . As the Director, you will lead a team of professionals to support the annual and campaign planning cycles of our global brand teams , provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Guide the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning , content creation , and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Lead a team of media planners to support all key global brand teams

• Act as lead Media collaborator for Skin Health comms and media planning, in collaboration with Neutrogena, Aveeno and OGX global brand teams

• Build central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) as Kenvue way, to embed into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 5 years of experience in communications or connections planning

• Minimum of 10 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data, make data-driven decisions, and build insights loop to support planning

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience managing (or participating ) in interagency team, spanning media, brand and production requirements

LI-SR1

What's in it for you

Annual base salary for new hires in this position ranges:

$183,175.00 - $258,600.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Kenvue is currently recruiting for a:

Senior Manager, Media Planning - Essential Health

What we do
At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to: Sr. Director, Media Excellence

Location: North America, United States, New Jersey, Summit

Work Location: Hybrid

What you will do

The Senior Manager , Media Planning , Essential Health is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams . As the Senior Manager , Planning for Essential Health you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as lead Media collaborator for Essential Health comms and media planning, in collaboration with Listerine, Johnson's Baby and other global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 3 years of experience in communications or connections planning

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as lead Media collaborator for Essential Health comms and media planning, in collaboration with Listerine, Johnson's Baby and other global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 3 years of experience in communications or connections planning

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

Kenvue is currently recruiting for a:

Senior Manager, Media Planning - Essential Health

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Senior Manager , Media Planning , Essential Health is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams . As the Senior Manager , Planning for Essential Health you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as lead Media collaborator for Essential Health comms and media planning, in collaboration with Listerine, Johnson's Baby and other global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 3 years of experience in communications or connections planning

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

What's in it for you

Annual base salary for new hires in this position ranges:

$152,150.00 - $214,800.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Kenvue is currently recruiting for a:

Senior Manager. Media Planning - Self Care

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Senior Manager , Media Planning , Self Care is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams . As the Senior Manager , Planning for Self Care you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.

Key Responsibilities

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as lead Media collaborator for Self Care comms and media planning, in collaboration with Nicorette, Pain and Allergy global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 3 years of experience in communications or connections planning

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

What's in it for you

Annual base salary for new hires in this position ranges:

$152,150.00 - $214,800.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Digital Media Manager City: Parsippany Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. About the role We're looking for a strategic and data-driven Digital Media manager to lead the execution and optimization of impactful digital media campaigns across a variety of platforms inclyding BVOD, YouTube, Social Media (Meta, TikTok), Online Display, Retail Media, and Paid Search. This role plays a key part in supporting Reckitt's internal teams and global media objectives through media activation, performance analysis, and platform expertise. You will be responsible for translating audience insights into actionable media strategies, defining the role of digital platforms, and developing success models around key KPIs such as reach, frequency, ROAS, and conversion. Whether your expertise lies in social, programmatic, or retail media, we value specialization and flexibility. This role offers the opportunity to own and grow in your focus area while collaborating across the broader digital ecosystem. You'll act as a senior digital expert, developing and updating platform playbooks, advising on campaign setup, and leading a team of in-house digital traders to support execution. The ideal candidate thrives in a fast-paced, data-driven environment, has a strong analytical acumen, and is passionate about the evolving digital media landscape. About the Internal Digital Trading Team: The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across key programmatic platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed. Your responsibilities Strategic (30%): • Lead the development and execution of category media activation plans, ensuring they align with Reckitt’s marketing goals • Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs &providing inputs into global strategic frameworks • Develop and update digital channel playbooks, championing best practices and new platform capabilities. • Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy • Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives. • Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success. Execution and Optimization (70%): • Oversee the daily media performance across key channels, ensuring campaign optimizations are implemented effectively. • Stay close to platform capabilities and betas, identifying areas where they can be used and deployed in our activations. • Continually deploy and track media productivity levers for the platform and report back on performance. • Collaborate with cross-functional teams to execute digital test & learns, driving continuous improvement in media activations. • Provide monthly media actualizations to Reckitt finance teams and share weekly optimization insights with local CE Data Analysts. • Identify new testing opportunities to drive media activations forward, working with industry partners and internal stakeholders. • Proactively share successful case studies and results with wider teams to foster a culture of excellence. The experience we're looking for • Bachelor’s degree in marketing, Business, or a related field. • 5 years of proven hands-on experience • Experience in managing teams, setting objectives & aiding with task prioritization • Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations • Understanding of the local media ecosystem a plus This role is not currently sponsoring visas or considering international movement at this time. We currently recruiting for the below opportunities in the Digital Media space: Experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels. Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of digital media KPIs Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting. Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting. Demonstrate strong understanding of Paid Social (Meta, TikTok etc) and paid search a plus Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager Retail Media Expertise: Deep understanding of retail media platforms, especially Walmart Connect and Amazon Ads, including campaign setup, optimization, and reporting. Platform Proficiency: Hands-on experience with retail media tools, DSPs, and analytics dashboards specific to Walmart, Amazon and Google Ads The skills for success What we offer With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. US salary ranges USD$110,000.00 - $164,000.00 US pay transparency The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.If reasonable accommodation is needed to complete your application, please contact Reckitt is committed to the full inclusion of all qualified individuals. Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. #J-18808-Ljbffr

Description

Digital Media Buyer

Location: REMOTE US Based (Preferred location: New Jersey)

Ready to make a difference?

Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. In this pivotal role, you'll be at the forefront of executing and optimizing digital media campaigns across diverse digital marketing channels, including programmatic display, native, and social, for Energy and Government sectors. This position offers an enriching environment for career advancement within a dynamic and collaborative organization. You will not only manage campaigns but also drive their performance, leveraging your skills in digital buying, analytics, and strategic thinking. Owning the digital buying for entire accounts, you'll work closely with media strategists to develop and implement media plans, ensuring excellence in execution, optimization, and reporting. If you have a passion for analyzing campaign data, optimizing media buys, and turning insights into impactful actions, this opportunity offers the perfect platform to expand your experience and contribute significantly to our team's success.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance

• Investment of the community : Donation matching, volunteer opportunities

• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Execute and Optimize Digital Media Campaigns : Efficiently manage campaigns across various online marketing channels and platforms (Google, Facebook, LinkedIn, The Trade Desk, CM360, etc.), ensuring they meet set objectives and performance benchmarks.

• Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Ownership of digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes.

• Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.

• Reporting and Performance Improvement: Oversee the reporting for assigned campaigns on a monthly basis, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics.

• Collaborate on Media Planning: Work closely with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government.

• Team Collaboration : Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success.

• Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising.

What we need you to have (minimum qualifications):

• Bachelor's degree (or applicants can substitute one year of related experience for one year of education)

• 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.

• Experience using web analytics tools, such as Google Analytics and Google Tag Manager

• Must be able to pass a background check and drug screening.

What we would like you to have:

• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.

• Experience implementing pixels for data collection and conversion tracking on websites

• Ability to multitask and meet deadlines under pressure

• Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.

• Adaptable, flexible, and a team player with a passion for digital advertising

• Active interest in keeping up with the paid media industry and latest trends

Professional Skills:

• Proficiency in Microsoft Excel

• Strong written and verbal communication skills

• Excellent research and analytical skills

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our?EEO ( policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email? ?and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations?

Read more about? workplace?discrimination?righ t s or our benefit offerings which are included in the? Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process?

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at? . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. ?

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$55,388.00 - $94,160.00

Nationwide Remote Office (US99)

Plymouth Rock seeks an analytically minded and entrepreneurial Digital Media Manager to join our rapidly growing Direct Response Auto Insurance business. As our Direct Response business has expanded, we see an opportunity to advance our digital marketing capabilities through this newly created position. As the Digital Media Manager, you will be responsible for developing our marketing strategy across our digital paid media and partnering across the enterprise to enable brand-building activities. In addition, you will be responsible for leading and mentoring a team of digital marketing professionals. We want to hear from you if you are a creative and driven digital marketing professional who wants to grow in a fast-paced entrepreneurial environment!

An ideal candidate has a strong background in digital advertising, analytics, and ROI management. As a member of the growing Direct Response team, you will play a pivotal role in developing strategy, deploying campaigns, and analyzing campaign performance to drive optimal ROI and KPIs.

RESPONSIBILITIES

• Develop our digital marketing strategy and execute comprehensive, multi-touch integrated demand generation programs that drive and accelerate the consumer pipeline, customer acquisition, retention, and expansion all within allowable acquisition economics.
• Optimize and implement best practices across a subset of digital marketing programs including, but not limited to SEM, display, mobile, video and social, with a focus on driving awareness, consideration and ultimately new customer acquisition.
• Evaluate and onboard as appropriate a mix of internal and 3rd party solutions to optimize paid media performance.
• Implement a test and learn culture that allows the team to constantly find new ways to optimize campaign performance and continuously refine targeted strategies.
• Collaborate with the internal creative team to plan creative for respective campaigns.
• Collaborate with the Enterprise Brand team on brand media tests and innovations that will ensure that we speak the common language to our customer base, and drive equity in the Plymouth Rock brand
• Establish processes and protocols for campaign measurement and reporting. Define and own the entire metrics stack for all digital marketing efforts including awareness, consideration and conversion rates
• Assess content effectiveness and drive alignment between marketing campaign narratives, the website user experience and KPIs.
• Act as a strategic partner to Marketing Technology, Brand, and Analytics teams.

QUALIFICATIONS

• Bachelors degree required; MBA preferred
• 7+ years of digital marketing experience in a client side B2C company; financial services/insurance experience preferred
• 5+ years of media planning and buying experience; experience in both online and offline channels preferred
• 2+ years of experience utilizing DSP and/or combining first and third-party data to efficiently reach target audiences
• Proven track record of successful digital marketing management using strong analytical, creative and problem-solving skills
• Prior agency experience a plus
• Prior experience setting up and utilizing data layers on ecommerce sites
• HEAP, Google Analytics, or other web analytics experience required
• Motivated self-starter who has an entrepreneurial spirit
• Strong communication and presentation skills
• Ability to create order and drive execution

SALARY RANGE ?

The pay range for this position is $119,000 to $59,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over 2 billion in personal and commercial auto and homeowners insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of A-/Excellent.