21 Marketing jobs in Buffalo

• Develops keyword lists and ad copy for search campaigns.
• Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
• Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
• Creates new paid search campaigns utilizing various internal Web-based systems.
• Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
• Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
• Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
• Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
• Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
• Performs in depth keyword research and strategic analysis.
• Performs competitive keyword and strategic analysis.
• Implements lead tracking systems.
• Monitors and implements new and emerging trends in SEM.
• Recommends changes in methods to increase traffic to websites.
• Performs other related duties as assigned.

At Leaf Home Bath , we are on the lookout for enthusiastic and driven individuals to become part of our expanding team of event marketers across the country. Our event marketing team plays a vital role in our customer engagement strategy and often serves as the first touchpoint for customers, establishing a welcoming atmosphere for the entire Leaf Home Bath experience .

We seek outgoing and energetic individuals who are passionate about fostering meaningful connections that turn into satisfied Leaf Home Bath customers. Ideal candidates will be self-motivated and capable of working independently while possessing a genuine desire to educate customers about the advantages of our products.

The Event Marketing Specialist will attend various events and generate leads for the local office through continuous interaction with potential clients. You will have the opportunity to work at trade shows, fairs, festivals, retail locations, and community events to create qualified leads for our skilled direct sales team.

What We Offer:

• Competitive starting pay: $18/hour - paid weekly every Friday!
• Daily per diem for gas and meals
• Incentive program based on scheduled and fulfilled in-home consultations (up to $100 each)
• Comprehensive paid training and flexible scheduling based on your availability
• Countless opportunities for career advancement
• Referral program

Job Requirements:

• Availability on weekends and evenings (Friday, Saturday, Sunday)
• A reliable vehicle and a valid driver's license are mandatory
• Strong attention to detail and punctuality
• Self-motivated with an eagerness to educate potential customers about our product line
• A high level of energy and engagement for extended periods at events
• Understanding the potential of earning a full-time income working part-time hours

Physical Requirements:

• Normal office environment along with field office, manufacturing, and construction settings.
• Indoor work in a climate-controlled environment, as well as outdoor work in varying weather conditions.
• Medium physical effort, with the ability to occasionally lift up to 50 pounds and frequently lift up to 30 pounds.

Diversity and Inclusion Statement:

Bath Planet , a company of Leaf Home, is committed to promoting diversity and is proud to be an equal opportunity employer. We aim to cultivate an environment that embraces differences and fosters inclusivity.

Equal Opportunity Statement:

Bath Planet , a company of Leaf Home, will recruit, hire, train, and promote individuals in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from performing essential job functions and cannot be reasonably accommodated in law compliance).

Location: Preference is hybrid within footprint

Overview:

As a Senior Marketing Specialist, Paid Media, you will play a critical role in planning, executing, and optimizing paid media campaigns across multiple digital platforms. Your expertise will help increase brand awareness, drive consumer consideration, and deliver measurable campaign results that align with our business goals.

Primary Responsibilities:

• Develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more.

• Manage end-to-end campaign execution, including campaign set up/media buying, tracking, budget allocation/pacing, bid management, optimization and reporting.

• Continuously optimize campaigns based on real-time performance data to maximize ROI and meet KPIs.

• Collaborate closely with creative teams on creative strategy thataligns with campaign goals and resonates with target audiences.

• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.

• Stay up to date with the latest trends, tools, and best practices in digital paid media and video advertising.

• Develop, implement, and iterate on testing strategies - campaign types, bid strategies, ad forms, new channels, etc. -to continuously improve brand awareness and consideration.

• Work cross-functionally with brand advertising, business line marketing,creative, agency partners, and analytics teams to ensure cohesive marketing efforts.

• Complete other related duties as assigned.

Managerial/Supervisory Responsibilities:

None

Education and Experience Required:

Bachelor's Degree + 3 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)

Strong expertise in media buying across platforms such as Google Ads (YouTube) and Meta Ads. Experience with DSPs a plus.

Demonstrated ability to drive brand awareness and consumer consideration through targeted paid media campaigns.

Proficient in using analytics tools and data visualization tools to interpret data and optimize campaigns.

Excellent understanding of digital marketing KPIs, attribution models, and budget management.

Strong analytical mindset with the ability to derive actionable insights from complex data sets.

Effective communication and collaboration skills. Able to clearly explain complex topics to a variety of stakeholders with varying paid media knowledge.

Experience working in fast-paced, agile marketing environments is a plus.

Excellent attention to detail

Strong problem solver who can conceive and create creative solutions to challenges.

Willing to continuously learn the skills necessary for personal and team growth.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $71,985.72 - $119,976.20 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

About us:

Newbury Franklin Industrials (“NFI”) is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFI’s team is made of highly motivated individuals looking to make a direct impact in the company’s growth and execution of our long-term strategy. Our family of companies include seven operating entities, including an electrical components manufacturer founded in 1970s, a manufacturing and distribution company with more than 100,000 unique products, and an e-commerce platform organically created from our talented team in-house. Our long-term strategy is to build and grow a geographically diverse industrial powerhouse via both organic growth and acquisitions. NFI and its companies have a presence throughout the US, which may provide opportunities for geographic relocation and career growth.

Job Summary:

The Email Marketing Associate’s primary duties include managing centralized customer databases, executing targeted email campaigns across multiple NFI entities, and optimizing outreach processes to drive customer acquisition and retention. This role involves close collaboration with sales teams and business leaders to develop and implement data-driven marketing strategies that maximize customer engagement and business growth opportunities.

Duties/Responsibilities

Manage centralized customer database and define lists based on industry, region, and customer segments

Manage processes to ensure list hygiene including contact validation software and manual contact testing

Monitor domain health and manage inbox warming software to ensure strong deliverability

Identify new contacts leveraging strategic insights from sales, business leaders, and business intelligence

Create campaign schedules in collaboration with sales and business leaders

Execute campaigns and to prospects and existing customers

Report metrics related to email marketing performance to provide visibility and inform strategy

Required Skills/Abilities:

Minimum of bachelor's degree in marketing, communications, business, or related field

At least two years of experience in email marketing, digital marketing, or customer relationship management preferred

Experience with email marketing platforms and CRM systems

Strong analytical skills with ability to interpret data and metrics

Excellent verbal and written communication skills

Strong attention to detail and organizational skills required

Ability to multi-task, work under pressure and meet deadlines as required

Willingness to work constructively in a team atmosphere

Benefits include:

401(k) with employer match

Medical, dental, vision, short-term and long-term disability, and life insurance benefits

Paid time off

Performance-based annual bonus

• Develops keyword lists and ad copy for search campaigns.
• Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
• Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
• Creates new paid search campaigns utilizing various internal Web-based systems.
• Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
• Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
• Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
• Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
• Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
• Performs in depth keyword research and strategic analysis.
• Performs competitive keyword and strategic analysis.
• Implements lead tracking systems.
• Monitors and implements new and emerging trends in SEM.
• Recommends changes in methods to increase traffic to websites.
• Performs other related duties as assigned.

• Manage centralized customer database and define lists based on industry, region, and customer segments
• Manage processes to ensure list hygiene including contact validation software and manual contact testing
• Monitor domain health and manage inbox warming software to ensure strong deliverability
• Identify new contacts leveraging strategic insights from sales, business leaders, and business intelligence
• Create campaign schedules in collaboration with sales and business leaders
• Execute campaigns and to prospects and existing customers
• Report metrics related to email marketing performance to provide visibility and inform strategy

• Minimum of bachelor's degree in marketing, communications, business, or related field
• At least two years of experience in email marketing, digital marketing, or customer relationship management preferred
• Experience with email marketing platforms and CRM systems
• Strong analytical skills with ability to interpret data and metrics
• Excellent verbal and written communication skills
• Strong attention to detail and organizational skills required
• Ability to multi-task, work under pressure and meet deadlines as required
• Willingness to work constructively in a team atmosphere

• 401(k) with employer match
• Medical, dental, vision, short-term and long-term disability, and life insurance benefits
• Paid time off
• Performance-based annual bonus

Culinary Marketing Intern

Buffalo, NY ( • Marketing

Job Type

Internship

Description

Looking for a job that can grow into a lifelong career?

At Lactalis USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you’re just starting out or bringing years of experience, we’ll provide the tools and support you need to succeed.

Lactalis is the world leader in dairy—a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Every day, we’re proud to produce award-winning dairy products that bring people together every day.

In the US, we offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with sour cream and a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition,Engagement, andSimplicity. We’re building a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about yourPASSION,yourSTORY, and how yourEXPERTISEcan help us make an impact.

From your PASSION to ours

The Intern will be expected to work for one-year duration, can be part-time while in school. They will be responsible for assisting the Brand Manager–President Brand, with market research, project management, data analysis and product development process. The candidate must be able to work in a fast-paced environment that involves a high level of collaboration with various cross-functional teams.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Assist the Brand Manager-President in the ongoing managing, monitoring, and development of the President brand of dairy products.

• Will be responsible for assisting the Brand Manager-President with managing the new product development process. Responsible for managing several databases that require a working knowledge of Microsoft Excel.

• Will conduct research and report on dairy market trends utilizing various data analytics tools ultimately drawing insightful conclusions with actionable recommendations.

• Support the Brand Manager-President in the development and tracking of annual marketing budgets.

• Assist the Brand Manager-President in the tracking and analyzing of sales and marketing programs to evaluate efficiency and effectiveness.

• Assist the Brand Manager with the development of marketing material including brief writing and agency management.

• Communicate results effectively and maintains a disciplined approach to activity and attitude.

• Maintain effective and cooperative relationships with members of Sales & Marketing teams and other members of the Company.

• Will comply with all Lactalis American Group policies including compliance as explained by Legal and Human Resources.

• This description reflects management’s assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned

Requirements

From your STORY to ours

Qualified applicants will contribute the following:

Education & Experience

• Recently graduated or pursuing a Bachelor’s degree in Marketing, Business Administration, or related field. Will have knowledge in Sales and in Project Management in order to be able to assist in sales processes. Proficient in Word, Excel and PowerPoint.

Skills & Abilities

• Reasoning Ability-Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

• To perform this job successfully, an individual should have very strong computer skills, comfortable using Excel and Word at a high proficiency level.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.

#LI-Hybrid

Salary Description

$19- $21/hr

About the job Marketing Data Analyst II (Remote)

We are looking for a talented Marketing Data Analyst II to join our team specializing in Marketing for our Power Business Systems for a hybrid role based in Shoreview MN and your remote home office.

In this role, you will make an impact in the following ways:

• Supports execution of strategic initiatives of data center global business.
• Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
• Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.
• Leads project management support and communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.
• Participates as a representative of Marketing on Value Package Introduction project teams.
• Understands the global brand strategy and aligns work products to that strategy.
• Documents and understands marketing and sales systems and processes; collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
• Learns relevant channel to support activities.
• Participates in continuous improvement activities as the marketing function representative.
• Coaches less experienced marketing specialists.

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
• This position may require licensing for compliance with export controls or sanctions regulations.
• Intermediate level of relevant work experience required.
• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

About us:Newbury Franklin Industrials ("NFI") is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFI's team is made of highly motivated individuals looking to make a direct impact in the company's growth and execution of our long-term strategy. Our family of companies include seven operating entities, including an electrical components manufacturer founded in 1970s, a manufacturing and distribution company with more than 100,000 unique products, and an e-commerce platform organically created from our talented team in-house. Our long-term strategy is to build and grow a geographically diverse industrial powerhouse via both organic growth and acquisitions. NFI and its companies have a presence throughout the US, which may provide opportunities for geographic relocation and career growth. Job Summary:The Email Marketing Associate's primary duties include managing centralized customer databases, executing targeted email campaigns across multiple NFI entities, and optimizing outreach processes to drive customer acquisition and retention. This role involves close collaboration with sales teams and business leaders to develop and implement data-driven marketing strategies that maximize customer engagement and business growth opportunities.Duties/ResponsibilitiesManage centralized customer database and define lists based on industry, region, and customer segmentsManage processes to ensure list hygiene including contact validation software and manual contact testingMonitor domain health and manage inbox warming software to ensure strong deliverabilityIdentify new contacts leveraging strategic insights from sales, business leaders, and business intelligenceCreate campaign schedules in collaboration with sales and business leadersExecute campaigns and to prospects and existing customersReport metrics related to email marketing performance to provide visibility and inform strategyRequired Skills/Abilities:Minimum of bachelor's degree in marketing, communications, business, or related field At least two years of experience in email marketing, digital marketing, or customer relationship management preferred Experience with email marketing platforms and CRM systems Strong analytical skills with ability to interpret data and metricsExcellent verbal and written communication skills Strong attention to detail and organizational skills required Ability to multi-task, work under pressure and meet deadlines as requiredWillingness to work constructively in a team atmosphereBenefits include: 401(k) with employer matchMedical, dental, vision, short-term and long-term disability, and life insurance benefits Paid time off Performance-based annual bonusCompensation: $55,000.00 - $60,000.00 per year Newbury Franklin Industrials ("NFI") is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFI's team is made of highly motivated individuals looking to make a direct impact in the company's growth and execution of our long-term strategy. Our family of companies include seven operating entities, including an electrical components manufacturer founded in 1970s, a manufacturing and distribution company with more than 100,000 unique products, and an e-commerce platform organically created from our talented team in-house. Our long-term strategy is to build and grow a geographically diverse industrial powerhouse via both organic growth and acquisitions. NFI and its companies have a presence throughout the US, which may provide opportunities for geographic relocation and career growth.